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As a search marketer by trade, I spend a large percentage of my time working on search engine optimization and search engine marketing on behalf of clients. Naturally, my team’s focus is mostly directed toward Google, at least in the early stages of optimization.

We often see common trends among these accounts. This is why we normally opt to completely rebuild the campaign from the ground up. This is especially true if they have used a provider who was careless or inexperienced with setting up the account in the first place.

This is not a formulaic solution – i.e. my SEM team doesn’t rebuild every single account or campaign using a predetermined methodology. Instead, we look at the dynamics of the business and the industry, figure out how much control we can have over the landing experience, and get creative about what fixes we might apply for this individual account.

The beauty of this approach is we can pick and choose the tactics we apply based on situation. This article will cover some of the more common tactics we consider during our rebuild process. Hopefully it will initiate some creative new ideas for you in improving your own PPC campaigns if you manage it internally.

If you look to hire an outside consultant or agency, this can also serve as a reference list for you to better understand what they are proposing during a similar exercise. Either way, I hope you come away from this piece with some new ideas to go out and test for yourself.

Re-evaluate the Keyword Targeting Strategy

PPC may look simple at first glance, but there is both an art and a science behind the way you select and target keywords. Let’s cover off some of the basics.

First, be sure you are targeting keywords that are very relevant to your offering. For example, if you sell software that cleans up virtual machine orphan sessions, you wouldn’t target the keyword “virtualization.” That’s not what you are selling. Opt for a more long-tail keyword that better hones in on what you do.

Third, take time to decide which match types are the most important to run. You can employ bid stacking if you like, where you target all of the match types with different bids in the same ad groups. If you are unfamiliar with keyword match types, read this before trying to rework your keywords on your own, or bring in a professional who already gets it.

Restructure Ad Groups Using Tighter Themes

One of the biggest problems we find with existing AdWords campaigns is structural. Badly structured campaigns are very hard to optimize and tend to have a fragmented user experience.

When I see ad groups with a bunch of loosely related keywords all set to broad match, I know it was built by someone without much experience in PPC. The key is to build each ad group around very tight themes.

Back in early 2013, my company rebuilt an enormous campaign on behalf of one of our larger clients in this manner. It was a smashing success, as the average QS across their account jumped from 5.5 to 8.4 in a matter of two weeks.

This is where you would want to deploy negative match keywords. Think of negative match keywords as the “everything but” modifier – i.e. show my ad for all of my keywords targeted, but omit anything with this negative match keyword in it. For the examples above, you might use negative keywords such as “serta,” “mattress,” and “music.”

Get More Aggressive With Budget and/or Max Bids

Particularly during the downturn a few years ago, budgets for marketing organizations were squeezed to a minimum. Obsession with ROI was at an all-time high, as companies were struggling to hold on until brighter days arrived.

As budgets were cut, marketing and lead gen teams were forced to operate with one hand tied behind their collective backs. This led to underfunded campaigns, and often, very conservative bidding strategies within those campaigns. These campaigns in turn failed to deliver results.

Or even better, do the math to figure out how much average margin you can expect from each and every conversion. Then back that number out to figure out what your investment should be, and start testing with a larger budget behind you.

Bottom line – if you want to succeed at PPC, commit to it. I’ve yet to see an industry or niche where it cannot work, if you are willing to put in the effort to make it happen.

Step Up Your Ad Text Testing Approach

Organic Listings

The Local 7-pack (when present) or Carousel

The Knowledge Graph or Answer Box (when present)

Sponsored Results at the Top of the SERP

Seven Other Sidebar PPC Ads

Google Navigation Options Such as Images, News, Shopping, Videos, etc.

Page Two of the SERP

Google Shopping Listings (when present)

The Urge to Search For Something Else Using the Search Bar

Consider Deploying a Bid Automation Solution

While I mentioned previously that you may want to get more aggressive with your bidding strategy, you would do even better to implement some sort of bid automation (a.k.a. bid management) solution on your account.

Google offers a simple bid automation feature right within AdWords. If you are low on budget and want to try it out, this is a decent option. The only downside is their automation tends to change max bid across a whole ad group all at one time. You can configure this feature from the settings tab, using the options shown in the image below:

There are also very good third-party bid platforms that you can choose. The best of these platforms can automate bidding on a keyword level, which allows you to pursue the desired metrics with higher precision. Of course, bid automation platforms come with an added cost, but I’ve found they can deliver against ROAS or ROI goals with a high level of success.

Build a Custom Landing Page for Each Ad Group

When setting quality scores for your keywords, Google reviews the entire user experience from keyword to ad group structure, through to ad text and landing page. Particularly when setting the initial quality score, Google places a lot of emphasis on the quality, usability, design, load time, and presence of related keywords on the landing page.

If you want to maximize the odds of getting a good quality score out of the gate, I highly recommend you create a custom landing page for each of your tightly themed ad groups.

This doesn’t mean you need to recreate the wheel each time. A lot of companies decide to create a single template and swap out the CTA, headline, images (and image ALT-text), and parts of the body copy. But each landing page should be customized to be as relevant as possible for the ad group targeting the page.

A/B Test Landing Pages to Improve Conversion Rate

If you are seeing good CTR numbers at reasonable CPCs, but also seeing low or no conversions, you need to work on improving the landing page. The most common way to handle this situation is to A/B test landing pages similar to how I recommended you test ad texts.

There are many guides and tools out there to help you with testing landing pages. You might want to hire a landing page optimization company like Optimizely, Unbounce, or Ion Interactive, or read more about A/B testing online from companies like Hubspot.

Try Out Dynamic Search Ads

To use this sort of campaign, you create a new search network only campaign and configure it to be a Dynamic Search Ad type in the settings. After you submit your domain, Google will offer you ways to target based on the content on the site, categories they assign based on the content, or one of several other targeting options.

You only have to write the two description lines in the ad text. Google will auto-generate the display URL and the headline based on the query that matches your ad and content.

Although there are potential pitfalls to using this ad type, there are also numerous success stories. If you are struggling to make keyword-targeted PPC work, and don’t have the time or bandwidth to learn how to do it right, this may be the answer for you.

Automate Schedules and Budgets to Improve ROI

Google offers the ability to automate several different things within their PPC campaigns. Some of the automation requires scripts, but the simpler functions can be deployed by anyone using the standard AdWords User Interface.

Below is where you can find the “Automate” button from the campaign view. As you can see, there are options to automate pausing/enabling ad groups, changing bids on keywords, and more.

Summary

If you are struggling to derive value from your Google AdWords campaigns, all hope is not lost. There are proven tactics you can roll out to improve your odds of success. Hopefully, these ten ideas spark some creative ideas in your own mind. If you want to push the envelope faster, I highly recommend you bring in an SEM agency or consultant who can evaluate your options and help you get there faster.

What other common changes have you seen that most people overlook? Any good case studies you’ve witnessed firsthand where these tactics paid off in a major way?

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How To Setup A Google Ads Search Campaign

If you feel that you are wasting money with Google Ads, you can get more effective results by setting up a Google Ads Search Campaign the right way!

There are some common mistakes that marketers usually make while setting up their search campaigns in Google Ads.

Let’s dive in!

Not Setting up Conversion Tracking

The first classic mistake that people make is they don’t set up conversion tracking. 

Google Ads conversion tracking measures the success of your ad campaigns by tracking the conversion behavior of your audience. 

This is your way of telling Google what your goals are! 

For example, if you’re an eCommerce store, a conversion would be somebody who ultimately purchased your product or if you are a local business, it might be somebody filling in a contact form. 

First, you need to set up Google Ads conversion tracking before you start creating any campaigns. Conversion tracking will help you know if you’re getting returns on the money you have invested in Google Ads search campaigns.

There are multiple methods to track conversions in Google Ads. You can either use the built-in Google Ads Conversion Tracking method, or you could import your existing goals and eCommerce conversions into Google Ads from Google Analytics. 

If you’re not sure that you’ve set up conversion tracking, you can check it under the Conversions menu of Google Ads. To access it, navigate to Tools & Settings → Measurement → Conversions.

Next, we need to select the goal of a successful campaign. 

For this example, let’s try the Create a campaign without a goal’s guidance. This gives you all the available settings to set up a campaign, thus providing more flexibility in defining your goals. 

Let’s select a campaign type. There are many campaign types that you can select from. 

Let’s give a relevant campaign name and move forward in our search campaign setup. 

Search Network + Display Network

The next step in our search campaign setup brings us to a second common mistake.

Google by default keeps the Search Network and Display Network options checked. 

It is a good idea to keep the Display Network option on. But, it is not recommended to use the Search Network option. 

It will expand the menu to give you more options for your search campaign setup.

Ad Schedule

A mistake that marketers, especially local businesses, make is to ignore this setting.

On the contrary, if you’re selling an online course, you don’t need to have an ad schedule. 

Thus, depending on your type of business, you should consider whether to add an ad schedule or not.

Location Targeting Setup

Another common mistake is that we don’t input our location targeting properly.  It is necessary,  especially for local or small businesses. 

In this case of promoting an online course, we would create different campaigns for different countries. Let’s try to apply some location targeting in our Ad Search Campaign.

Be aware that All countries and territories are selected by default. It’s a classic mistake to avoid this default setting that Google has kept for us.

Let’s say we want to target the United States. We can choose a country to target from Enter another location. 

If we hover over the location options, there is another little setting called Target which is part of the location targeting. The default setting is for People in, regularly in, and, or who’ve shown interest in your target locations. 

This default setting means that the Ad would be shown to somebody who has shown interest in the US (because we’ve set our location target audience as the US). 

If somebody who’s in Europe has shown interest in things in America or the country in general, then the ad will be displayed to them too.

It helps to keep a  tight location target setting, so only the people in that area are targeted. Then, choose the middle option Presence: People in or regularly in your target locations on your Target setting.

If you’re a local business, you don’t want to target a whole country, but just the people in your area. We can take it a bit more granular, and go to Advanced Search and go ahead for Radius targeting. 

You’ll see it shows a 20-mile radius there, so you can do Radius targeting easily.

Choosing a kilometer radius makes it tighter for more impact

You can see it’s a much smaller circle, implying the ad is specific to that area only.

You can also exclude a country. So, let’s pretend we want to exclude Australia, we can add an extra layer of the filter.

Maximize conversions bidding

Another default setting by Google that we don’t pay attention to is the Maximize conversions bid strategy for your Ads.

If you are starting a new search campaign with a new account, we recommend you choose the select a bid strategy directly option.

Once you have some data, then you can do the automated bid strategies. But initially, you want to do Manual CPC. 

Another sly setting is the Help increase conversions with Enhanced CPC. Here Google is asking if they have permission to bid a little bit more when you can get a conversion.

Now, let’s proceed to explore other fatal mistakes we can avoid.

Keyword theme Ad groups

One of the most important things to do while creating an Ad group is to make the ad target the audience by using specific keywords.

Here, we create an Ad group name called Google. Set the default bid, in this instance, 50 cents. You can always change this later on.

We are going to add some keywords. A mistake that many people make unconsciously is that they don’t create keyword-themed Ad groups.  

It’s erroneous to add all the keywords in one Ad group. Sometimes one might add all the keywords in the same group, related or not, hoping for a far reach. This usually doesn’t work very well. There is a way you can avoid this!

You need to make keyword-themed Ad groups. You can proceed to create one Ad group per keyword.  Go ahead and put your keywords in the dialog box.

For instance, we’ll do a phrase match and say create Google retargeting in inverted commas. 

💡 Top Tip: Adding syntax is a  great way to get your campaign up and running efficiently.

If you put a keyword without any syntax, it’s called a Broad match. If you add inverted commas to your keyword, it is a Phrase match. Having square brackets around the keyword gives an Exact match.

Google’s algorithm will help fetch results to the searcher when they type in a word or a phrase. It then becomes necessary that you should ensure that you have a phrase match as your setting, if not an exact match

On the ad group, you see these keywords are very related to each other. There are slight variations, but it’s all about Google remarketing or retargeting Google or retargeting on Google.

Using a Phrase match allows for additional terms before and after it. So, we don’t have to think of every possible combination. We can be a bit flexible with that. 

You can avoid this error by creating keyword-themed Ad Groups and making sure the keywords are closely related to each other.

If you want to add to keywords, go ahead while making a new AdGroup for the cohort of keywords you’ll be using.

You can focus your ad on Facebook consumers by creating a Facebook retargeting ad. Finally, polish the ad created by designing your Facebook-centric ad group. 

Let’s Save and Continue.

Writing the Ad

This is where we’re going to need a final URL. Go to your website, copy and paste the URL on the Final URL section because that’s where you want to send the traffic to.

When you paste the final URL, notice, that it’s changed the display path to chúng tôi and here you can put in whatever words you want. 

This URL can be up to 15 characters long and it’s useful to optimize the search campaign. Let’s do it in lowercase.  We can say ‘retargeting challene‘, because it’s a 14-day retargeting challenge. 

Even though this URL chúng tôi does not exist, it’s a way of having more keywords in the ad. It displays the same way in the preview.

Don’t worry if the URL you’ve submitted is not live on your website; it’s a good way to get some keywords in the ad group.

After you input the URL, start creating the headlines. You can put up to 15 different headlines of which Google will choose three different headlines randomly. 

You can also pin a headline as well; this helps in making sure that the chosen headline will always show at that particular position.

All right, so let’s put in some headlines. Make sure they are short and direct. You can notice that Google tries to suggest a headline based on the Ad you’ve created.

We are keeping the Join The 14-Day Challenge Now. You can notice that the Preview shows the headline at a particular spot. You can pin it and can choose where the headline should be displayed.

In this instance, we’ve chosen position 1, which means it will only show in position one. Thus, this headline will always show in position 1 while headlines 2 and 3, will rotate through different options.

In considering the keywords chosen to create Google retargeting, let’s say create Google Retargeting Ads. This may get disapproved because Google is a trademarked term, but it may slip under the radar.

We’ve added other headlines such as Online Video Tutorials and we notice it shows up on the preview. 

If you’ve used up all available characters for a headline, fret not. Just keep adding headlines and Google can work an algorithm to make your ad work.

Next, we will write our description of the Ad with up to 90 characters. Google provides us with four spaces to write in our descriptions and then chooses two of these four for us randomly.

You can choose to pin one of these, similar to our headlines. Google shows two descriptions in an automated manner.

Another benefit of having more than one ad per ad group is that Google figures which ad works better for the audience and keeps that ad running more often. In case your Ad #1 doesn’t work its magic, you always have Ad #2 or #3 to count on.

If it says that no traffic is expected, don’t worry about it. They’re trying to get us to choose more keywords, which is something we want to avoid.

I’m just going to hit Publish. Let it run for 48 hours and see how it goes. 

After publishing the campaign, the webpage shows you an overview of the ad campaign you created.

BONUS: Negative Keywords

This is the bonus mistake! Negative keywords will tell Google when somebody types a particular word, and we do not want the ad to show.

In this instance, a classic negative keyword would be ‘free’. Somebody who wants free information cannot access it because we’re selling this information. 

Another one would be, ‘what is retargeting?‘ –  we don’t want that either. We want somebody who knows what retargeting is. We just want them to learn how to do it.

‘Definition’ is another word we want to avoid. This could be somebody who’s just been researching retargeting.

Thus, whether a word or a phrase, if you believe it’s going to display your ad, you can prevent the display to unwanted traffic by using Negative Keywords.

Often, people have no negative keywords. You can start a practice of keyword lists. This is one central location to look after the negative keywords that you can then apply to multiple campaigns.

If you want to add some more keywords, you can just easily go over the keyword suggestions and add them. Make sure to put them in double quotes to ensure a phrased match instead of a broad match.

You can also go over to the Search Keywords and find your keywords for the ad group. 

You may add, remove or alter the keywords from the list. Heading over to the plus sign on the top left corner to add words, you’ll be taken to the list where you can input the phrases. On the right, you can also find a list of suggested words.

If you choose to add keywords, either by typing or from the list, remember to use the double quotes to ensure it follows a phrase match.

Once all the additions are done, you can save it and you’ll have a preview of the keywords that are in use/active for your ad group.

In conclusion, these are the 8 fatal mistakes one can make while creating a new ad campaign.

FAQ Should I keep the Search Network and Display Network options checked in my search campaign?

By default, Google Ads keeps both the Search Network and Display Network options checked. While it’s a good idea to keep the Display Network option on, it is not recommended to use the Search Network option for a search campaign.

How can I set an ad schedule for my search campaign? What are keyword-themed ad groups, and why are they important? Summary

Setting up conversion tracking helps you know whether the Ad is profitable for you. A display or a search network option would show your Ads everywhere – appropriate and inappropriate – leading to unwanted traffic. You’d want to turn off the Search Network and Display Network settings.

Location targeting is important to ensure you’ve targeted the right audience geographically.

Minimize the bidding by choosing manual bidding strategies and keep Keyword-themed Ad Groups in your campaign. 

If you’re a retailer, make sure to check out these 5 tips for optimizing Google shopping campaigns.

What Google Adwords Daily Budget Doubling Means

It’s been a couple of weeks since Google announced that they were granting themselves permission to effectively double your daily ad budget on AdWords. The announcement read:

Sounds pretty great right?

Of course, this assumes that you are incapable of making your own decisions about how you want your own campaign spend structured. But that’s another story.

For those who couldn’t tell, I’m not any type of fan of this change. To provide some balance I asked PPC expert David Szetela to give me his thoughts to illustrate the other side of the coin.

But first, let’s look at why I view daily budget doubling as total rubbish.

Can We Really Trust Google?

We need to trust that if a scenario occurs that would pit Google’s interests against ours that they will act in our interest.

I don’t know about you but I rather trust myself to have a stronger interest in protecting what I want than I trust Google.

Now – that might not seem like a big deal … in the end Larry is still paying about $4,560/month right (at 30.4 days per month).

But that’s not where the evil is.

Basically, this is a war of fractions.

But that’s not the only reason I hate this new “feature.”

What Happens When …

So with a multiplier of only 31 percent (just slightly above the 20 percent Google gave themselves previously), your budget could be exhausted before Black Friday.

So you might well be in the auction for this preliminary stage but what will be left of your budget when the actual shopping days are upon us? Guess you’ll just have to add some new budget into the mix after your initial one is used up.

Who could have seen that coming?

What We Can Do

One of the key areas I’m personally watching and will be making adjustments to through November and December is making our own manual adjustments to daily budgets.

To ensure that the full monthly budget is allocated when I want it to be (which for some clients will be toward the end of the month), we’ll be dropping our daily bids through the earlier portion of the month and then increasing them toward the end.

Basically, we’ll be forcing the system to respect what it used to be to make sure our clients have the budget they need, when they need it, without simply throwing more money at it.

More on why this might work out in our favor below.

And Some Balance

I know I promised some balance. To get that I asked Szetela, owner of FMB Media, to provide his thoughts on the change knowing he disagreed with me. Here’s what he said:

Besides, all of our clients expect us to manage to a monthly budget, and don’t care about fluctuations in daily spend.

It’s Not All Bad …

So let’s look at an example of Larry, Sergey, and Sundar above and I’m going to add in me, dropping my daily budget early in the month and increasing it later on.

How to Tell Who’s Right?

We’ll know in a few months who’s right.

If you’d like to keep score, what it will break down to is:

Image Credits

10 Ways To Convert An Awkward Corner Into Home Office

Everyone has that awkward corner in their house that they rarely ever use.

No matter what you do to hide it, it will always stick out like a sore thumb until you decide to turn it into a usable space like a home office!

Convert an Awkward Corner into the Home office with an appropriately sized workstation (Desk, chair, and shelves). Next, decide on adequate ambient or task lighting and decorations for your home office.

The awkward spaces like under the staircase, wall recess, or between the wall and column are useless for anything else.

Turning them into a functional home office will prove the best choice because you will set up an office without renting another space.

Read on to discover how to convert an awkward corner into a functional home office.

Why Convert an Unused Space into a Home Office?

Using awkward corners in the home for the office can be the best solution to an otherwise dreadful space.

Moreover, people find it hard to concentrate on their work from home, which is made worse by a lack of a proper workstation.

According to chúng tôi about 90 percent of workers complained that their biggest struggle with working from home is difficulty getting anything done at home.

Hence, a handy office corner in the home, although more minor, will get you off your bed to find a dedicated workstation.

With a dedicated yet small and cozy corner, you will own a place to call your office.

10 Ways to Convert an Awkward Corner into a Home Office in 2023

You will find many awkward corners in your home that you can jazz up by adding a small desk, a chair, and a little lighting.

Start searching for an APPROPRIATELY AWKWARD space that might fit your home office.

Here are a few creative ideas to find and convert an awkward corner into your home office.

1. Under the Stairs Space

Use the unused space below the “Spandrel” staircase to turn it into a functional office.

If you have a staircase flanked by a wall on one side with a space left underneath, you can use it to add a small desk with an adequate workspace.

Moreover, you can use the empty wall space to create handy storage to add shelves to hold your books, office supplies, files, and lighting.

If the space is large enough, you can fit a cabinet or drawer and your desk to store your files and other work-related documents.

Other than setting up a desk, look into illuminating the workspace by adding hanging or wall-mounted task lighting with at least 450 lumens.

Alternatively, you can use a desk task lamp with 450 lumens, which should be enough for daily activities like writing and reading.

2. Transitional Corner in the Room

When two walls meet each other, they create a transitional corner.

Your home or apartment may have a few unused transitional spaces, such as the wall beside the window.

A space between your door and the adjacent wall or any corner between two divisions will also create a transitional corner.

However, choose an L-shaped desk to fit a big desk in a transitional corner.

If the space is smaller than you thought, you can suffice with a small rectangular table facing a single wall.

ProductDimensions

CubiCubi L Shape Computer DeskModern design, two-tier open shelves, 59.1″ x 47.3″ x 29.1″

VASAGLE L-Shaped Computer Desk4-shelves (two on either side), spacious tabletop, 53.9″L x 53.9″W x 29.5″H

3. Convert an Unused Cabinet

If you have a cabinet in your room that is otherwise sitting idle, convert it into a cubicle with a functional workspace without setting up an extra room, desk, or storage space.

Alternatively, you can also convert your dressing table to a work desk.

Add an appropriate chair with an ideal height.

Decide the cabinet drawers you want to use for stacking your office supplies.

If your cabinet and drawers look older and discolored, consider giving them a quick repaint to give them a pop of color.

Repainting the cabinet is relatively easy. All you would need is a primer and paint. Otherwise, you can get a professional to do it for you.

If the workspace seems smaller, there is not enough leg space. In this case, elongate the desk with an additional hinged countertop to fit your leg underneath and workspace above.

The rest of the desk surface can add storage, office supplies, desk lamp, and decorations such as a photo frame or sculpture.

Voila! home office is ready.

4. Convert Sandwiched Space Between Wall and Columns

Many houses have columns that otherwise occupy a significant room’s corner space.

If you have a spare space between the column and the adjacent wall in your room, consider turning it into a cozy office space.

Although limited in width, your bijou office will effortlessly fit a small desk so that you can make your workstation.

Use the adjoining wall and columns to fit deep shelves holding books, stationaries, desk lights, and office supplies.

The exciting thing about this type of office space is that your guest would never know it is your home office.

5. Add a Floating Work Desk

Adding a wall-mounted work desk is a great idea to save floor space and create a mini-desk.

The space by the window or an empty wall can easily add a floating work desk.

Adding a floating work desk comes with many benefits, including

It saves space

Removes visual clutter

A floating desk makes your workspace versatile

It provides enough leg space

How to Install a Floating Work Desk?

Before starting, decide on the size of the corner or wall.

Next, have a desk surface customized to the shape.

Ensure drilling the holes into the wall would not damage it.

Next, install a hanging bracket to fit the desk surface.

Attach the desk brackets over the screw holes and fasten the screws tightly.

Lastly, assess if your floating desk can hold the adequate weight of your workspace.

Voila! You will have a floating mini-desk at your disposal.

ProductDimensions

Foldable and Adjustable Hanging Fold Up Desk38″ x 20″, high-quality black wood desk, laminated finish, 30 pounds

Grsolul Wall Mounted Folding TableDrop-leaf style, 31.5″ x 23.6″, iron and wood material, 17.6 pounds

6. Add a Corner-Pointed Desk for Tiny Corners

Consider adding a corner-pointed wall desk as the workspace and reading space for a small room with too much stuff.

Use the empty wall space to install floating shelves to keep your items that otherwise would not be possible under or beside the desk.

You can choose from many different corner-pointed desks made to your specification.

Consider Armocity Corner Desk Small Desk with dimensions 28.4 L x 28.4 W x 29.6 H inches, a power strip, two power outlets, and three USB ports.

7. Utilize the Alcove

An alcove is another awkward space on the wall mainly used to add a TV screen or a table with decorations.

Make the best use of extra recess on the wall. To match its awkward dimension, consider getting a narrow, long desk that perfectly fits the alcove.

However, avoid adding a desk with zero leg space. Instead, get a desk with a hollow center.

You can also add a floating desk to utilize ample leg space to spread your legs in an otherwise narrow area.

The wall recess could look too bland or minimalist for your taste. In that case, add some artwork on the wall or floating shelves on either side of the alcove to create storage.

8. Convert an Unused Kitchen Corner

Tiny homes do not have the luxury of converting an entire room into a home office, nor do they offer spare corners to fit a work desk.

However, kitchens often have a few awkward corners that you can turn into a small workstation. Consider leveling up your ample kitchen space for a home office.

Convert your meal table into a work desk, or install a small desk with minimum floor space.

However, avoid using your kitchen as an office space if your family frequently walks in.

9. Convert Unused Hallways

One way to set up a home office for homes that do not have spare rooms or corners is by using the available hallway space.

Consider adding a long floating desk with a narrower shelf to fit the hallways perfectly.

Add wall-mounted task lighting or a desk lamp if the ambient lighting in your hallway is insufficient.

Smartly use natural lighting if your hallway lies close to the window.

10. Convert Bedside Space

We all have that awkward space between the bed, door, or window, which can otherwise be turned into a home office.

Using a bedroom as a home office is the only solution if you are limited in space; thus, consider turning your lofty bedside space into a home office.

Install an appropriately sized desk and chair.

However, do not forget to choose the right color to complement your bedroom.

Install a task lamp on your desk if your bedroom’s ambient lighting is insufficient.

Use the empty wall space to add floating drawers or shelves to store your items.

Are you thinking about placing your work desk in your bedroom? Read on to learn more about its benefits and downsides: Should you Place your Office Desk in your Bedroom?

How to Spice Up an Otherwise Awkward Corner Office?

Trying to fit many things in a small space may easily create clutter.

Working in a messy area may quickly bring your energy down and lead to a stressful situation. Hence, having an organized and decorated workspace will keep you supercharged.

Here are a few beneficial tips to spruce up your awkward office space.

1. Spice Up the Wall Color

Spruce up your awkward corner wall with an interesting touch of color.

Choosing the wall color in shades of blue, red, yellow, green, and purple helps boost your concentration level and reduce stress.

Color is essential in increasing your productivity by improving your visual experience.

Patrick O’Donnell, the color expert at Farrow & Ball, claims that,

If you want to minimize tension, choose soothing, earthy hues like greens and blues. While bright hues, such as soft whites, are ideal for creating a distraction-free environment.

When setting up your office in an awkward space, consider recoloring the walls to boost productivity without distracting you from work.

2. Use All Available Wall Wisely

For an awkward home office, the only space that you are left to decorate is the wall.

When space is limited, consider spicing up your wall by installing wall-mounted shelves.

A storage unit will provide ample space to store your books, office supplies, stationaries, decorations, houseplants, and task lamps.

Add floating shelves with compartments made from wood to add a natural appeal to your work desk.

Alternatively, you can choose from metal shelves, repurposed wood, and plastic frames.

3. Choose the Right Color Desk

Choose a desk with saturated blue, green, or red shades for a perfect-looking home workstation.

According to the Science of Color Therapy, green, red, and blue shades help to improve efficiency and focus.

Moreover, choosing a colorful desk for an otherwise awkward space will spice up the decor, giving your small desk a pop of color.

Regarding home desk color, choose from conventional red, blue, and green or more unique shades of blue-green, blue-violet, cornflower, cherry, mahogany, and ruby.

4. Add Some Greenery

Adding greenery to the work desk never goes wrong!

It enhances the decor, positively influences mood, and increases productivity.

A study by Nursery and Garden reports that adding houseplants help reduce anxiety by 37%, anger by 44%, fatigue by 38%, and depression by 58%.

Moreover, adding houseplants will help filter indoor air by reducing the intake of air toxins like Formaldehyde.

Here are a few houseplant recommendations for your awkward home office.

PlantsBenefits

BromeliadThey are great at removing toxic chemicals and pollutants from the air.

Cast Iron PlantThey are slow-growing plants that are perfect for decoration on work desks.

DracaenaBes air-purifying houseplant that helps to increase concentration

Pink SyngoniumAlmost every Syngonium species is suitable for homes. They help cleanse air and add decor.

Snake PlantThey effectively cleanse benzene and trichloroethylene from the air and great low-light plants.

Peace LilyA low-maintenance house plant that promotes home decor and restful sleep.

5. Light Up Your Home Office

When setting up your home office in an awkward corner, consider using the space that receives the most natural lighting.

Natural illumination offers full-spectrum lighting, making working on a screen easier for hours.

When your home office lacks enough sunlight, consider using the best task lighting to provide adequate illumination.

Choose a low-glare, adjustable desk lamp or wall-mounted task light with at least 450 lumens to illuminate your awkwardly places home office.

6. Add Wall Art

Adding wall art is a great option to pop up an otherwise dull-looking home office.

Moreover, it is guaranteed to spice up your awkward home office corner with some creatives.

Choose from adding different frame styles with photos and artwork to create a collage.

Alternatively, you can add photo frames with pictures of your family, pet, or favorite places to enhance the wall.

7. Consider Cool Desk Accessories

Adding a few unique desk accessories will spice up your awkward home office corner.

When considering desk accessories, determine the available empty work surface and shelves to use the space best.

Adding a matching mouse pad, stationery holder, desk organizer, laptop holder, and notebook will never go wrong!

Here are a few desk accessories recommendations for you.

8. Personalize Your Space

Personalize your work desk to give a feeling of personal space by making minor adjustments.

Bring a photo of your family, friends, or pets on the desk.

Choose accessories in your favorite color.

Personalize your desktop and screensaver with your favorite photo.

Add some more greenery if you love seeing and smelling plans when working.

Add a BlueTooth speaker on your work desk so you can tune into your favorite songs.

Most of you spend significant time at your desk; personalizing it will encourage you to stay productive.

9. Add a Mirror

Although many workers may find it an unconventional choice, adding a mirror to your desk will significantly help to brighten the space and make it look bigger.

Mirrors are great at amplifying natural lighting to help illuminate the relatively dark workspace.

Along with improving lighting, it will make your work desk look significantly more prominent.

However, do not place it right before your face to avoid constant distractions.

10. Fold up Your Workspace

Also known as the Fold-up Convertible Desk, it allows you to set up an instant work desk in a relatively awkward space.

They are ideally suited for rooms with inadequate space and perfectly fit as a compact cabinet on the wall.

You can unfold the cabinet and turn it into a functional desk whenever you are working.

Choose a 22″ x 32″ x 6″ fold-up desk for a small family room.

How Small is too Small for an Awkward Home Office Corner?

Not all home offices are built the same. Some vary significantly in size.

Although most home offices are 50 to 150 square feet on average, home offices built in an awkward corner will be less than 30 square feet.

You will have limited mobility, functionality, and storage space.

Whatever the size of your awkward home office corner is, make the best use of it by optimizing everything.

Here are a few tips to optimize your tiny home office.

Start with making a budget for a small home office, 20 to 50 square feet.

Consider average or small desks, a comfortable chair, and small storage to stay organized.

Use the available space wisely by limiting the use of oversized items like printers, scanners, landlines, large monitors, etc.

Use the wall space wisely by installing wall-mounted shelves. It will take in most of your storage items.

Invest in good, long-lasting task lighting.

Add leg space using a floatable office desk or desk with a hollow in the center.

Conclusion

You can get a functional and productive workstation when you plan wisely, big or small, and manageable or awkward in your home office.

When choosing a home office in an awkward corner, look into minimalism to fit everything in place without creating clutter.

More importantly, invest in good lighting when setting up an office in an awkward location because good lighting will encourage you to work more productively.

Related Article: 16 Ways to Enhance Your Home Office Desk’s Aesthetic

5 Ways To Use The New Google Analytics Real Time Features

Over the last few months we’ve seen the new Google Analytics platform (v5) build momentum with a string of new feature releases, and last week it was the turn of real-time reporting to be included as the latest addition to the family.

In my previous role with an analytics vendor, I would often have clients come to me with “Real-time data” on their list of requirements but in reality very few were in a position to be able make actionable decisions based on the data that quickly; to a greater extent that is still the case today. As analysts we struggle already to make the best use of the vast quantities of data we already have. Would increasing that with real-time reports across the system only exasperate that?

In certain situations real-time data can be a very powerful tool in the analyst’s kitbag. I’ve been testing the real-time reports for a few weeks now and whilst there is still room for improvement, I’ve been able to help a client find out some great insights on events that have been occurring which otherwise would have been a lot harder to discover.

If you haven’t seen Real Time, this is what you get:

1. Measuring the impact of social media

You’ve just sent a tweet out or blogged a new post and want to see how many people are interested and picking up on your content. Use the content report to see live stats of how many people are coming to your article and the referral report to see how many people have come from these sources.

Real-Time Traffic Sources report showing referrals in Google Analytics:

Real-Time overview report showing activity timeline

Drilldown into the Traffic Sources report to view increases in traffic from direct channel and brand search terms and use the locations report to view which geographic regions people are visiting from.

3. Assessing the interest in breaking stories

You’re a publisher with dynamic content and news stories which change frequently throughout the day. Use the content report to see which stories are generating the most interest and use this information to help optimise the content you promote elsewhere on the site.

Real-Time Content report showing page level activity

4. Measuring the performance of product campaigns

You’ve launched a new product and are running a paid search campaign to promote this. Use the Traffic Sources report to see how many people are responding to your marketing. Drill down into the traffic cpc medium to see which keywords people are responding to help optimise your campaigns. Secondly when any new campaigns go live get peace of mind that these are being tagged up correctly by using the reports to verify data is being captured by Google Analytics.

5. Verifying tag code is working correctly on new pages

You’ve just put new pages live on your site and want to be certain that the tag code is working and Google Analytics is capturing data. Now there is no need to have to wait, simply view the content report and search for your page and watch as you test the page out on the live site.

And if that’s not enough to convince you there’s always the novelty fun factor. Aside from the fascination of sitting watching visitors as they arrive on your site, big brother style, Google Earth has been integrated into the location report so you can zoom around travelling the world with your visitors. Now that’s just plain cool!

I’d love to hear your ideas on how you think these new real-time reports can help your business or how you’re using them already.

Top 10 Reasons Your Facebook Campaign Isn’t Working

Reason #1 – Your Ad Isn’t Targeted Well

If you receive too many responses, pare down your targeting criteria even more. If you receive too few responses (or responses from the wrong type of people), adjust your targeting to reach different groups.

Reason #2 – Your Image Isn’t Eye-catching Enough

Reason #3 – Your Headline or Description Text Isn’t Unique or Compelling

If you aren’t the world’s greatest copywriter, this could be an ideal place to outsource your marketing campaign. Working with a company with a successful history on Facebook Ads could mean getting a lot more activity for your marketing dollars with a lot less frustration on your part.

Reason #4 – You Don’t Have a Clear Value Proposition

Reason #5 – You Aren’t A/B Testing Your Ad Copy

As with so many things online, the only real way to know if your headline or description text is as effective as possible is to split test different options. Facebook Ads gives you this capability, so be sure you’re running at least two variations at all times in order to uncover your most compelling ad text options.

Reason #6 – Your Ad is Stale Reason #7 – You’re Using the Wrong Type of Facebook Ad

Reason #8 – Your Bid Price Means Your Ads Aren’t Being Seen Reason #9 – You Don’t Have a Clear Understanding of the Value of a “like” or Your Expected ROI

With Google Adwords, your expected payoff is fairly straightforward – you get someone back to your site where they either buy products or sign up as a lead for your services. But the end goal of Facebook Ads is a little more difficult to grasp. Essentially, you could be running an ad to build brand awareness, which will be measured in the number of “likes” on your fan page.

spending are in line with these goals.

Reason #10 – You Aren’t Following Up with Personal Interactions

Featured Image: Deposit Photos

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