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You may be handsome, reasonably tall, well-dressed, and good at talking, but will it be sufficient to impress others? According to new research, body language is important for making a good impression in job interviews and business meetings. It communicates your confidence, thoughts, and attitude in a non-verbal way and often decides your fate or outcome. Our subconscious mind controls them like breathing, heartbeat, and other involuntary bodily movements.
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Even before you shake hands with someone or fold your hands in Namaste, the other person(s) you will meet have already made their first assessment.
12 Body Language Tips For Having A Perfect Business MeetingHere are body language tips to help you make a good impression while attending interviews, important business meetings, or discussions.
1. Walk upright, don’t bend or have drooping shouldersNothing communicates your energy and attitude as much as the way you walk. When walking into an interview room, a first impression is formed, and sometimes even a hiring judgment is made within the first ten seconds. That is when you should be seen at your best. It would be best if you neither walked slowly nor too fast.
Each stride should be one to two feet wide; Pull your shoulders back and elongate your neck. Your feet should be firmly on the ground and there is a scientific reason for it- it helps to be rational, creative, and have a great presence of mind, according to experts.
If you are asked to wait in the reception area or a waiting room, you must ensure your posture is upright and sit confidently, waiting for your turn. Some companies may have installed CCTV cameras to record your movements and also seek the receptionist or front office manager’s opinion regarding body language and arrival performance.
While walking into the room, smile and have direct eye contact with the person you will meet, apart from having a fleeting glimpse of others present.
2. Don’t lean backward or too forwardOnce you are told to sit, gently adjust the chair if required without making a sound and sit comfortably. Avoid hunching your shoulders or getting your chin tucked into your chest. If you lean back, interviewers may judge you as lazy while sitting on the edge of the seat, and leaning forward may denote aggression – both are not desirable in business meetings or interviews. Ideal posture would be back straight and chest open with expansive shoulders.
Appear at ease but not lazy, but the posture should not be too stiff to denote a lack of confidence. It is good to maintain eye contact but don’t stare directly into the eye of the interviewer or chairman; instead, maintain face contact. Avoid getting distracted by anything on the walls or letting your eyes wander, as it denotes a lack of focus and attention.
It is better to follow the interviewers’ body language- if they are leaning forward, you can also lean forward a bit. It will build better connections and rapport.
3. Hand gestures are importantWhen gesturing, keep your hands above the desk but below the collarbone so you don’t appear aggressive or frantic. If you are positioned a foot away from the table, you must be comfortable with your hand gestures and leg movements.
4. Control your breathingYou can appear tensed or relaxed depending on your breathing patterns. According to experts, the candidate has to focus on breathing throughout the session to give a good impression to the interviewer. It is better to inhale while listening to a question and exhale while talking. There is also a physiological reason for breath control during interviews and meetings. It will enable you to lower the heart rate, blood pressure and reduces stress associated with the event. It is better to take ten deep diaphragmatic breaths before the interview, which should make you comfortable.
5. Nodding your head oftenWhen an interviewer says something, if it is about the job profile, the company, and any other information related to the job, then it is better to nod a few times when an important message is conveyed. Nodding your head too often may denote that you agree with everything, sometimes not listening correctly or being a ‘Yes’ person.
6. Don’t appear to be in a hurryYou might have taken leave or arrived early to ensure you were on time for the interview. You might have traveled some distance to attend it and waited half an hour or more for your turn to be called. And once you attend the interview, don’t appear bored or in a hurry. After all, you need the job. Avoid peeping at the clock or wrist watch which shows you are not serious about the job. If the interview drags for a long time, they are likely taking more time to assess you and possibly decide on your appointment than itself.
7. The art of exiting 8. Avoid undesirable body movements and actionsAccording to experts, some people have the habit of adjusting the collar and smiling too often to please; this should be avoided.
9. The best dress to wear for the interviewIt is quite usual for some companies or organizations to suggest a dress code for business meetings or interviews. Unless specified otherwise, a suit is best for interviews, while women can wear a pantsuit. Experts say a suit denotes respect toward the company and the interviewing panel. Unpolished shoes denote a lack of attention to detail and grooming. A suit is not a must for technology jobs, but candidates can wear formal shirts and trousers. It is better to appear formal for government jobs, avoiding a flashy style. Sales, marketing, and management cadres require suits, while automotive jobs may be quite harsh and greasy, but for interviews, they can appear in formal clothes.
10. Understand color psychologyYou knowingly or unknowingly communicate through the choice of colors for your dress, watch, tie, trousers, shoes, etc. The color of the interview choice is blue, which denotes stability, truth, calmness, security, and confidence. Grey is also a formal color and less distracting for both men and women. It gives a sophisticated look and is quite pleasing too. As it is not distracting, interviewers will focus on what you say rather than your appearance. Trousers may be suited for black, but shirts or churidars are not.
Although it represents authority and formality, it should be used cautiously as too much black with a lighter contrasting color, especially for suits, could give a mourning feeling. During interviews, it is best to avoid wearing red as it may be associated with aggression, violence, desire, power, and greed. On the other hand, white is a color that represents peace and purity and is suitable for both men and women. Shirts and blouses in white can be safely used as they also suggest simplicity and goodness. Some companies, especially airlines have white and navy blue, while some have white and black; white-grey are all good combinations.
Some colors are quite gaudy and worn during social meetings, parties, and functions. They are green, yellow, brown, orange, pink, violet, and other tones. As a general rule, use formal colors and avoid flashy colors. It may be true that posture, mannerisms, hand, facial and body gestures are more important than color, but color reinforces a good impression formed and could help clinch a job.
11. Tone of your voiceAlong with body movements and gestures, the tone of your voice has a significant bearing on your success. High-pitched voices and low-pitched voices are not desirable. To get an optimal tone one can practice saying ‘Um hum, um, hum, um hum to relax voice. In telephonic interviews, the tone of your voice sound matters.
12. Wear a smileResearch shows that a smile can increase attractiveness in interviews and meetings. It gives a sense of well-being and gives a feeling of warmth, trust, and friendliness. Duke University researchers found that smiling faces are more recalled by people. Researchers conducted an MRI on individuals who recalled smiling people, revealing high activity in the brain’s orbitofrontal cortices or reward centers. Smiling is infectious, and people reciprocate creating good well and warmth. It also tells about the emotional state of the candidate.
ConclusionBody language has become an essential indicator of behavior as, most often in interviews and meetings, the interviewer has only a short period to judge or evaluate the candidate’s personality. Even in routine life, we come across many people, and it is impossible to judge them all by talking and analyzing. Policemen, doctors, psychologists, shopkeepers, government officials, and managers all use their power to judge people by body language to help assess somebody where quickly. Although body language is not an exact science, it goes by some human traits, customs, beliefs, and traditions acquired over the years and classified as desirable and non-desirable.
It is quite natural that those with desirable traits succeed in careers and life. It also has an essential bearing on the right selection of employees and workers, leading to increased productivity.
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Programming Language Vs Scripting Language: Key Differences
Here is the major difference between programming language vs scripting language
Many individuals are unaware of the distinctions between scripting languages and programming languages, and they frequently use the phrases interchangeably. They may sound similar, yet they are extremely different. Anyone interested in entering the realm of software development must understand the distinctions between scripting language and programming language. Recent innovations in the programming world, however, have blurred the boundary between them.
Both languages are utilised in the development of software. All scripting languages may be used as programming languages, but not the other way around. The main distinction is that scripting languages are interpreted rather than compiled. Before the introduction of scripting languages, programming languages were used to create software such as Microsoft PowerPoint, Microsoft Excel, Internet Explorer, and so on. However, there was a need for languages to have new functions, which led to the development of scripting languages. Let us now examine the distinctions between scripting languages and programming languages in further depth. Here we will explore the difference between programming language vs scripting language.
Programming LanguageA programming language is used to communicate with computers to create desktop software, internet, and mobile apps. It is a set of instructions intended to achieve a certain aim. Programming languages include C, C++, Java, and Python, to name a few. Programming languages typically include two components: syntax (form) and semantics (meaning).
Key Features of Programming LanguageSimplicity: Most current languages, such as Python, have a straightforward learning curve. There is generally a compromise between a language’s simplicity and its speed and abstraction.
Structure: Every programming language has a present structure, such as syntax, semantics, a set of rules, and so on.
Abstraction: It refers to the programming language’s ability to conceal intricate features that may be superfluous for consumers. It is one of the most significant and necessary characteristics of object-oriented programming languages.
Efficiency: Programming languages are translated and executed effectively to prevent wasting too much memory or taking too long.
Portability: Because programming languages are portable, they should be easy to transfer from one machine to another.
Scripting LanguageA scripting language is a programming language that is specially designed for use in runtime settings. It automates work completion. They are employed in system administration, web development, gaming, and the creation of plugins and extensions. These are interpretive languages. Scripting languages are generally open-source languages that are supported by practically every platform, which implies that no special software is necessary to run them because they are a series of instructions that are executed without the aid of a compiler.
Key Features of Scripting LanguageEasy to learn and use: They are simple to learn and apply. JavaScript and PHP are two of the most user-friendly scripting languages.
Open-source and free: All they have to do now is research them and incorporate them into their current system. They’re all open-source, which means that anybody on the planet can help shape them.
Powerful and extensible: enough so that the relevant tasks may be completed using the scripts. Scripting languages are also quite adaptable.
Lighter memory requirements: They are interpreted rather than compiled, unlike programming languages. As a result, they demand less memory from the computers that operate them.
Runtime Execution: A system that allows code to be run during runtime allows an application to be configured and adjusted while it is running. In reality, this capability is the most crucial characteristic that makes scripting languages so useful in most applications.
12 Cool Miui 8 Tips, Tricks And Hidden Features
MIUI, the custom Android user interface used by the Chinese smartphone giant Xiaomi recently received a major update in form of MIUI 8. While this popular Android variant has always offered a good quantity of features over stock Android, the list grew even further with the latest release. So today, we are listing some of the best tips, tricks, and hidden features of MIUI 8. Let’s begin!
1. Second SpaceOne of the biggest and most unique features that MIUI 8 brings is Second Space. This feature lets you configure a second workspace on your phone, similar to how user accounts in Windows and macOS work. Both the spaces act independently, with a different set of apps, photos, passcode, files, themes, Mi account, and so on. One example usage is to use one space as ‘Personal’, with your Facebook, WhatsApp, and personal email, and the other as ‘Work’, containing your office-specific apps and work email account.
2. Scrolling Screenshots
Another handy new feature in MIUI 8 is ‘scrolling screenshots’. It is useful when you need to capture a screenshot of a webpage or application that spans several pages in content. To do this, take a screenshot (hold Volume Down + Power button). You will see a tiny thumbnail of the screenshot you just took on the upper-right corner of the screen. Tap on this thumbnail to open it. Here, you will see an icon labelled “Scroll” on the bottom left. Tap it, and start scrolling. Tap the Done whenever you want to stop, and your scrolling screenshot will be saved.
3. Video EditingThe newly-updated Gallery app brings a brand new interface, and several new features to video editing, such as the ability to trim videos, add filters, subtitles, and audio. Simply tap on a video in the default Gallery app and select Edit.
4. Dual Apps 5. Advanced Calculations and Conversions Notes App FeaturesThe built-in notes app in MIUI 7 worked great, and had some handy features such as reminders, checklists, folder support, and more. With the MIUI 8 update, the interface received an overhaul, and added new features. Here are two of our favorites:
6. Background Templates 7. Hide and Lock NotesIt is possible to hide and lock notes in the default Notes app. Long press on a note to select it, and tap the Hide button on the bottom. This will prevent the note from appearing with the other notes, and make it unsearchable using the search function. To open such a hidden note, hold down the search bar, and drag downwards till you see a lock icon. You can then access your hidden notes after you enter your lock pattern or passcode.
8. Birthday Alarm Other Hidden MIUI FeaturesThe following features are not exclusive to MIUI 8, as they are also present in MIUI 7. However, many users do not know about them, as they are not so straightforward to access. Hence, we are including them in our list.
9. Quick Ball 10. One-handed Mode11. Child Mode
12. Scheduled SMSOne great feature in the default SMS app (Messaging) is the ability to schedule a message. For example, it might be late at night and you want your message to reach your friend in the morning, instead of waking them up at night. Another potential usage is to set it up to wish a contact on their birthday.
To do this, open a conversation in the Messaging app, type in a message, tap the plus sign (+) to the left of the message input field, and then tap on Timed in the bottom right corner. You can then select the day and time at which your message will be sent.
SEE ALSO: 10 Cool Android Apps You Do Not Know About
Improve Your MIUI 8 Experience With These Handy Tips and Tricks
12/12/12 Asteroids And Doomsday: What Are You Searching For?
This is big, SEJ friends, and if you landed on this page, you are now searching for the next big trend of the Internet: 12/12/12. This is the last time in your life to be part (and see) a repetitive date, a big thing for promoters of the Apocalypse, the boogieman in the closet… and hopefully, not our demise.
12/12/12 – and what are you searching for? The end of the world? We’ve probably ditched one, or pray to ditch the next. A three miles long 4179 Toutatis asteroid is expected to pass within 4 million miles of Earth tonight – a close shave according to Examiner reporter Dennis Bodzash, but not really. The asteroid poses no threat to Earth. Still if you have a top-notch telescope, you are in for the show of a lifetime. And one other celestial show, a bright meteor shower, the Geminids, can be seen December 12, but will peak on Thursday, December 13.
We already ditched a close encounter with another (smaller) asteroid this morning. XE54 passed just 140,000 miles of Earth today, enough to make you believe that all the signs for the predicted December 21, 2012 doomsday align. But if you are searching for signs in the Mayan calendar, NASA tells that 12-21-2012 is just another day.
Whatever you are searching for, you cannot escape the obvious: 12/12/12 will haunt you wherever you go, on all social networks, and all search engines. It is already going strong on Twitter, approaching World Twitter Trend status, and Facebook users are going nuts sharing the likes of:
Maybe you are not worried about Toutatis, but you are backing up your PC? That’s if you believe predictions of a Y2K-style internet and computer breakdown that come from Australia.
Don’t search for a wedding venue though, they are all booked solid, from Hong Kong and Singapore, all the way to Las Vegas and beyond.
Entertainment and good causes? Tickets to the Superstorm Sandy benefit concert featuring Jon Bon Jovi, Bruce Springsteen, Paul McCartney, Rolling Stones and others, scheduled for 12/12/12 are sold out. The event is expected to reach 2 billion people worldwide. Obviously, these people don’t believe in Doomsday.
Speaking of which, perhaps you will be searching for other Anti-Doomsday Day events? This, by the Astronomical Society of the Pacific, is a good start.
And while some will search for information, others will act as spectators, reading and analyzing trends and behaviors. We will not be giving you a 12/12/12 report tomorrow – the news team is busy searching for Christmas presents. Obviously, SEJ believes in life as we know it after December 12, 2012 and even after December 21/2012. Happy searching and may 12/12/12 be your lucky charm, whatever you choose to do tomorrow.
10 Powerful Email Marketing Tips To Help Your Business
One of the most complex aspects of marketing is email. It is because the landscape constantly changes, and it is very important that you stay up-to-date with the latest practices in order to run successful campaigns. Email marketing can be very effective when used properly, as it can help you connect with customers and promote your brand. Unfortunately, many businesses fail to send out effective emails.
Does Email Marketing Still Work Today?Email marketing is still considered one of the most effective methods for reaching out to customers. If you ask any marketing expert, they’ll tell you that it’s not the most popular strategy, but there’s a reason why it’s still widely used. Some of the major companies that use this method include Amazon, Kohl’s, and Walmart. They understand how valuable it is to send out promotional emails, and they spend a lot of money on these campaigns.
Studies have shown that email marketing is more effective than any other social media channel when it comes to converting users and engaging them. It is also very cheap to reach a wide range of people, and segmentation and automation solutions can help improve the efficiency of email generation.
10 Powerful Email Marketing Tips to Help Your Business Create Optimized Lead MagnetsHow do you get people to subscribe to your email list? A lead magnet is an effective way to do this.
One of the most important factors that you should consider when it comes to making your lead magnets successful is making them unique and interesting. This will allow you to get noticed by your potential customers.
Define Your Target AudienceDue to the rise of digital marketing, customers are demanding personalized offers that are specific to their problems. This means that they don’t want to be sent generic emails. To effectively reach this audience, you need to identify your target audience. Your target audience is the group of individuals who are most likely to purchase or need your services or products. Before you start creating email campaigns, it’s important that you take the time to analyze your customers’ pain points and interests.
Make Your Subject Line PopOne of the most common mistakes that people make when it comes to marketing emails is using the subject line “Your Company Weekly Email.” It doesn’t capture their imagination and will likely be deleted unread. Instead, consider developing a compelling and effective subject line that includes making a promise, generating intrigue, using lists, and asking a question.
Automation is a Must Segment Your SubscribersThe term subscriber segmentation refers to a process utilised in email marketing to group your audience into groups according to their behavior and interests. This allows you to deliver more relevant content and offers. This technique is very important for email marketing, as it allows you to customize your messages and create multiple versions of them. One of the most effective ways to build long-term interest and trust in a brand is by segmenting your subscribers.
Measure What WorksOne of the most important factors that you should consider when implementing an email marketing campaign is what worked before. Every campaign is different, and while you may expect a certain offer or subject line to work, you also have to analyze the data to see if it does. Having access to these statistics can help you make informed decisions and improve the effectiveness of your marketing efforts. Most email marketing platforms allow you to view multiple metrics, such as open rates and conversions.
Comply with the CAN-SPAM Act of 2003One of the rights that email recipients have is the right to only receive the emails that they have agreed to receive. This is protected by the CAN-SPAM Act, and it requires that all email marketing efforts comply with this regulation. Even if an individual has already opted to receive your messages, you still have to follow this regulation.
Every email should include the names and addresses of the companies and individuals who will be receiving it, as well as a link that will allow subscribers to unsubscribe. In addition, all subject lines should be clear and concise.
Perform A/B TestingOne of the most effective ways to improve your open rate is by testing the effectiveness of your email content. It can also help you get more people to sign up for your services or products. Unfortunately, it can be hard to decide which email content works best for your business. This is why it’s important that you regularly split your emails into different versions to test the effectiveness of each.
Include a Call to ActionBefore you write a message, it’s important that you have a clear goal and a plan for how you want your readers to interact with you. This will allow you to make informed decisions and improve the effectiveness of your marketing efforts. One of the most effective ways to encourage your readers to do what you want is by using a clear call to action.
Set SMART GoalsBefore you start a new email marketing campaign, it’s important that you have a clear understanding of the goals and strategies that will help you achieve them. Having a timeline and a set of goals will help you keep track of your progress and ensure that you’re on track. Setting SMART goals can help motivate and focus you during the course of your marketing efforts.
ConclusionThese email marketing tips will help you create and run successful campaigns. It is important to remember that there is no magic bullet when it comes to marketing, and you have to put in the necessary structures and systems to reach a successful ROI. We also recommend reading our article about the best practices in email marketing to learn more about how to improve your efforts.
How To Fundraise On Social Media: 12 Tips To Increase Donations
Find out how to fundraise on social media, get inspired by examples of successful campaigns, and learn about the tools that will boost your efforts.
In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The now-famous ice bucket challenge went viral, raised $115 million in donations, and funded new treatments for the disease. The campaign set the standard for how to fundraise on social media.
Not every social media donation drive delivers such stunning results. There’s competition for scrolling thumbs, and the platforms themselves keep throttling the reach of organic posts.
But social media is still fertile ground for fundraising. Non-profits, universities, government agencies, and hospitals will find energetic supporters ready to help meet funding goals there. The trick is knowing how to do it.
How to fundraise on social media: 12 tipsBut there’s more to promoting a fundraiser on social media than simply posting pretty pictures. These 12 tips show you how to create a fundraising strategy, network with followers, and track your progress.
1. Create a goal-oriented planAny social media fundraising campaign needs both a destination and a roadmap.
The destination is your goal. It’s probably based on dollars donated. But it could also include other key performance indicators (KPI) like total new donors, repeat donors, or average donation amount. Pick a reasonable target based on previous drives and a stretch goal. That’ll motivate your team to blow past previous campaigns.
The roadmap is your campaign plan. It’s the how and when that’ll lead to achieving your goal. Your social media campaign plan should include:
Start and end dates
The types of posts you’ll publish
Hashtags, both specific (like #ALSicebucketchallenge) and general (like #ALSsucks)
How people will donate
Roles and responsibilities for the team
A budget for things like paid post distribution if applicable
Consistency is key in social media. So while creating your plan, explain how you’ll publish content regularly. One option is to produce a batch of posts and schedule them for release at optimal times.
2. Pick the right social platformThe demographics of your donors and the type of content you’ll publish dictate which social platforms you use.
Here’s how each of the most widely used social media apps stacks up.
Facebook’s users skew older than the average audience on other socials. It’s also a versatile platform to post videos, images, long-form text, and managed events.
Instagram’s audience is concentrated between 18 and 34-year-olds. The platform is primarily visual, so it’s the place for a carousel of photos and videos.
LinkedIn is where professionals go to find jobs and talk shop. Regardless of age, this is where you’ll inspire corporate donations.
TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Funny, educational short videos are the key to success here.
YouTube holds a unique position on this list as the place for long-form videos. They give you more space to tell a deeper story. There’s a cross-generational audience on YouTube, so just make sure your content matches your target demographic.
3. Optimize your content for mobileMost people flip through social feeds on their phone (e.g., 97.4% of Facebook users access via the mobile app). You want your posts to shine on small devices.
Here’s a fundraising post from Water for People that’s optimized for mobile.
See how they shortened the link via chúng tôi That’s another way to keep the copy tight. They also put the full link in their bio. IG doesn’t let you link in captions, so make sure donors know where to go.
One thing missing from this post is a donate button so followers could donate without leaving Instagram. We’ll explain how that works in a minute.
4. Show and tell your storyResearcher Paul Zak uncovered an interesting truth about our brains. We’re more likely to support a cause when we hear stories about it.
That’s why your fundraising posts should include emotional stories about the people, places, or animals you help.
The Make-A-Wish team is masterful at telling stories on YouTube. Their features show supporters how their donations change lives. Watching a child, who’s been through the roughest of times, meet their hero is a powerful motivator.
These videos are beautifully produced, but you don’t need a professional videographer or voiceover pro to create yours. Sixty seconds of iPhone footage or a well-timed photograph can be just as persuasive. Combine it with a quick paragraph on how your organization uses funds, and new donors will jump at the chance to help.
Alright, you’ve captured the hearts and minds of new supporters with your fabulous posts. But if it takes seven steps to donate, some givers will move on. Luckily, Facebook, Instagram, and TikTok let donors give without leaving the platform.
Here’s an adorable example from the Hotel for Homeless Dogs. They presented a carousel of cute canines, then added a fundraising link to the post.
Facebook also has an automated thank-you tool to show appreciation without extra work on your team. And several apps let you add donate stickers or buttons to live streams so donors can give during live events.
6. Use your bioPosts are usually the star of your social media fundraising campaign. But don’t forget your bio. It’s valuable space you can maximize on every social media platform.
Check out how St Jude’s Children’s Hospital uses its profile to raise money.
The bio is so effective because it has:
a “Donate Now” button that links to their donation website
a fundraising link so followers can donate and share from Instagram
a link to their store
several pinned Stories that show other ways to give
That’s an efficient use of valuable real estate.
7. Enlist your supportersThe network effect is influential on social media. A single request can find its way onto thousands of feeds when people share it around.
The American Heart Association tapped into the network effect with its #keepthebeat challenge. They asked followers to share a video with creative ways to move to a beat. Dancing, bouncing, and even kicking were all on the table.
People posting videos challenged three friends to find their own way to keep the beat. Each post included a text-to-donate number so viewers could donate from their phone.
Peer-to-peer fundraisers like this are popular on social media and there are several versions of them. Birthday campaigns—where users post your donation link on their birthday—are simple. Giving days, like #givingtuesday, are common, too.
8. Collaborate with creators and KOLsIt takes time to build an audience of passionate patrons. Shortcut the process by tapping into the existing networks of popular social media creators and key opinion leaders.
Step one, find the right partner for your fundraiser. Aim for someone who has an audience you want to reach and a vibe that matches your goal. Here, the British Red Cross collabed with men’s lifestyle guru Ehab Ali.
Ali showed sharp dressers they could find fine fashions in the BRC resale shops, and support a great cause at the same time.
Ali and the BRC used Instagram’s Collaborate feature. You can see that both accounts are tagged. That means BRC’s followers and Ali’s audience sew the reel. Your partners can also add donate buttons to their posts or links to your giving pages in their bios.
However you decide to collaborate, don’t worry about finding top-tier celebrities with massive audiences. (Although if Selena Gomez wants to shout out your org, even better.) Look for micro-influencers with a few thousand followers that are easier to reach. Or partner with like-minded corporations or other non-profits. Whatever helps you boost the signal to new audiences.
Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with.
9. Consider paid postsSocial media algorithms prioritize posts from close connections. That’s great for user experience but makes reaching donors difficult with organic posts. One solution is to spend on sponsored posts.
Sponsored posts, Tweets, or videos are available on almost every social media channel. The best part is that you can pick an ideal audience to view your donation requests. Say your organization helps people overseas like the World Food Program does. You could tell Facebook to show your post to travel enthusiasts.
Source: World Food Program USA on Facebook
You can target an audience by demographics like location, age, interest, or activity like former donors. You can even find a “look-a-like” audience with similar characteristics to people who already follow you.
Of course, the downside to sponsored posts is the cost. But if you start with a small investment, it won’t break the bank to test the waters. Then use metrics to see what’s working and focus your budget on the places with the highest return.
10. Say thanks and celebrate the winsYou set benchmarks for success in your plan. When you hit them, celebrate publicly and thank all the donors that helped get you there. You’ll remind current supporters that their help matters and sweep new donors up in the excitement.
When the American Heart Association hit a million-dollar milestone in one of its campaigns, people took to TikTok to share the love.
@americanheartassociation
THANK YOU!! YOU ALL & so many others have come together to raise $1,038,645.56 & counting for the American Heart Association! This life-changing accomplishment and milestone will save lives for years to come. This is a testament that the power we have when we come together is unlimited. ❤ @kfiercce @kristinekapow @kickinitwithk20 @marriedwithflaws @nadines_heart @scottdhenry @shannonwinnington @duetraiders @swoledds @thehealingheart @themccartys @vanessacutting
♬ original sound – American Heart
The beauty of this strategy is that the AHA supporters did all the work. Plus, they shared the post with their network, expanding its organic reach beyond the charity’s page. That’s a lot of exposure for their fundraising campaigns without a lot of work put on volunteers.
11. Track and analyze performanceThe best results analysis includes both big-picture views and granular, post-level tracking. A few metrics to review include:
Engagement rate
Impressions
Likes
Profile visits
You can pull these metrics individually from each platform. Or you can create a custom dashboard in Hootsuite that collects data from several social media apps.
Start free 30-day trial
It’s much easier to compare when you can see like-for-like results from each social media app. And with Hootsuite, you get benchmarks from your industry to know how you compare.
Most fundraising organizations run lean. There’s never enough time to do all the work that needs to get done. The right social media tools let your team work more efficiently and effectively.
Social media platforms offer options to help fundraisers get a leg up on other organizations.
Facebook’s fundraising suite includes donate buttons, supporter fundraising campaigns, and automated ‘thank you’ replies.
Instagram offers support buttons, fundraiser posts, donation stickers, and several ways to collaborate with creators and celebrities.
YouTube’s non-profit program gives you dedicated technical support and Link Anywhere Cards—links that direct viewers to your fundraising website (there’s also a YouTube program specifically for education organizations).
TikTok for Good has plenty of crowdfunding campaign ideas and fundraiser tools, including account management support.
You’ll also need a fundraising landing page if you don’t already have one built into your website. Donorbox and Little Green Light are good options.
For creating, scheduling, and managing social media posts and campaigns, Hootsuite has you covered.
Composer is where you’ll build and schedule posts in Hootsuite. You can write text, add images and videos, and even design posts using Canva (without leaving the Hootsuite dashboard).
There’s a Grammarly plugin to avoid any embarrassing spelling mistakes. Plus, Composer will suggest the optimal time to publish your post.
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You’ll likely post on a variety of social media platforms. In Hootsuite, you can manage all your paid and organic posts from Facebook, Instagram, and LinkedIn. And as mentioned, you can view the analytics in one place.
How to fundraise on social media: FAQs Can social media be used for fundraising? Can I fundraise on Instagram? Which social media platform is the best for fundraising?The best social media platform for fundraising depends on your donor demographics and the types of content you’ll share. Facebook and Twitter users skew older, TikTok younger, and Instagram has a more multi-generational audience.
How do I get people to donate on social media?Social media is a flexible communication channel with many methods to motivate donors. You can post a direct donation link to your account, ask followers to create fundraising posts on your behalf, and collaborate with creators to tap into their network of followers.
Use Hootsuite to manage your next fundraising campaign on social media. From a single dashboard, you can schedule and publish posts across networks, engage the audience, and measure results. Try it free today.
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