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More than half of startups fail, and Amazon is responsible for more than 40 percent of all online sales.
If you want to win in the competitive ecommerce industry, you need to avoid the pitfalls that will cause half of your peers to crash and burn along the way.
Mistakes are learning opportunities. There’s no doubt about that. But I think we can all agree it would be better not to make the mistake in the first place.
Here are 15 mistakes new ecommerce sites should avoid making.1. Reinventing the Wheel
A new ecommerce brand tends to fall into one of two traps:
Slapping something entirely derivative together.
Attempting to build a unique solution for everything.
You absolutely should not be wasting resources on developing custom solutions to the problems you face unless that customization has a very clear and direct impact on your branding and your ability to offer a unique selling proposition (USP).
You should almost certainly use an existing ecommerce platform like Shopify or Magento, rather than attempt to put something together yourself unless a unique platform is the selling point of your brand.
I will warn you right now: most customers are looking for a familiar shopping experience, with a familiar design and navigational elements.
This goes for your shopping carts, your shipping fulfillment, and virtually every other piece of your business. If it’s not your selling point, let somebody who specializes handle it.
Focus your energy on the key differences between you and other brands in the industry.2. Untrustworthy Design
A study conducted by researchers at Northumbria University found that the design of a site factors more into whether users find it trustworthy than any of the content on the site.
This is one of those areas where you absolutely should not try to go it alone unless you happen to be a highly qualified designer yourself.
Use a trusted, tested ecommerce platform with an up-to-date, modern theme if design is not a differentiating factor for your brand. If design is central to your brand, invest in top talent and do not cut corners.3. Redundant Product Descriptions
From an SEO perspective, the most common issue I see with a new ecommerce site is redundancy in the product descriptions.
If your descriptions are nothing more than republications provided by the product manufacturer, you can count on receiving next to no search engine traffic on your product pages.
Google will view these product pages as duplicates of others that exist elsewhere, and your results won’t show up on the first page.
It’s also common for product descriptions to make no effort to overcome buyer objections, to understand the buyer’s journey, or to make comparisons that will give them a reason to buy the product from your site rather than from somebody else.
Product descriptions make up the most important content on a page and should never be neglected. If your inventory list is enormous, follow the Pareto principle and focus on your highest selling or most promising products.4. Not Being Profitable (No, Really)
I recognize that this point sounds laughable, but it’s incredibly common for a new ecommerce site to be based on a business model that can quite simply never be profitable.
You must think in terms of how things will scale and be willing to do the math and make extrapolations. If your business isn’t profitable now, and your costs scale with production, you will lose money if sales spike.
Profitability is a far more important goal at the beginning than growth, and you absolutely must prioritize it over scale while you are working out the kinks in your business.5. No Responsive Design
It’s less common to find a website that isn’t using a responsive design than it once was, but I still see it with some frequency. Your site needs to function well no matter what device someone uses to view it.
At least 51 percent of adults now make purchases on their smartphones, and that number is growing. Mobile spending now makes up a full 21 percent of all online spending.
Here, again, is one of the main reasons to use a widely tested theme with only minor customizations, unless novel design is central to your brand. Test your theme with Google’s mobile-friendly test and stress test it with as many devices as you can get your hands in.
I can’t stress enough how important it is to make a test order from a mobile device. All too often a shopping cart will look fine on mobile but fail to actually submit an order.6. No Target Audience
Consumers need a reason to shop from you instead of Amazon, and a major part of that is always going to come down to culture. If you want to beat the ecommerce giant, you need to choose a specific audience and earn that audience’s trust.
Central to this is a customer profile, a portrait of your ideal customer and the context that will lead them to you. This includes:
An understanding of their interests.
Any subcultures they may be a part of.
Values that are important to them.
Needs that your product solves for them.
Places where they “hang out.”
The only proper way to accomplish this is with a solid mix of data analysis and intuition, ideally with some real-world conversations involved. The more focused you are, the better you will be able to connect.7. Technical SEO Errors
Ecommerce sites, especially marketplaces, are prone to more SEO errors than virtually any other type of site. These errors can be a major obstacle to search engine traffic, which is all but necessary for an ecommerce business to thrive.
Here are a few of the most common issues to watch out for:
Duplicate versions of the same page, usually caused by URL variables (those things in your URL that follow a question mark). Resolve these with canonicalization.
Links to pages that don’t exist (that are 404). Use a crawl tool like Screaming Frog to find these.
Pages that can’t be reached from any links on your site. You will need to adjust your theme to ensure that all pages are reachable from the navigation. You can find out if this is a problem by comparing your page database with your crawl. If any pages aren’t found during the crawl, they aren’t getting linked to.
Technical SEO is a huge discipline and working with a professional is recommended if it’s within your budget.8. Complicated Shopping Carts
Eliminate as many steps as possible from your shopping cart process, and do not force them to set up an account in order to give you money.
If a consumer has decided that they want to buy one of your products, you don’t want there to be any obstacles in their way.
Keep buttons big and text small, and remove any unnecessary fields. Do not surprise them with any unexpected fees.9. No Logo
I’ve been stressing that you should stick to trusted themes with minimal customization in most cases, in order to present consumers with a familiar experience that follows web conventions, the only exception being if novel design is a part of your unique selling proposition.
Logos are one place you definitely don’t want to skip on customization.
Your logo is the face of your brand, and in many cases, it is the only visual image a consumer will remember of your brand if they want to find it again.
Template text with your brand name in the theme simply is not enough to create a memorable brand impression.
It is worth investing in a designer to help produce a logo, but if this isn’t possible, know that there are many free tools at your disposal to help you develop a logo. There are no excuses in this day and age to skip the logo.10. Empty ‘About’ Page
Many new ecommerce brands skimp on the About page, perhaps because they notice that it doesn’t generally bring in a great deal of search engine or referral traffic.
If you take a closer look at your analytics, however, you will likely discover that a large portion of your visitors stop by the page before they leave.
Your About page is an important place to get your unique selling proposition across, so take the time to flesh it out.
Another common issue is a “bio” About page that provides a lot of context but not a great deal of “what’s in it for me.”
Your About page isn’t really about you, it’s about the consumer. This page should give consumers enough context to better understand your brand, but the goal should be to address how this context serves the customer.11. Not Addressing a Hole in the Market
The term “unique selling proposition” has showed up a few times in this post, and if you are launching an ecommerce site you probably know you need to have one, but it would be a mistake not to mention this here.
It is very common for new ecommerce brands to fail to differentiate themselves from their competition. It isn’t enough to focus on a particular type of product if consumers can still find those products on Amazon.
Having a unique selling proposition is about more than having a niche or a sector of the market to focus on.
Your business model needs to address a true gap in the market. You need to solve a problem that other businesses aren’t solving in a way that is satisfactory to your audience.
This is in no way easy, but it’s necessary.12. Poor Customer Service
According to research by the Harvard Business Review, customer service interactions are four times more likely to prevent losing a customer than they are to create customer loyalty. This is a subtle but important difference.
Surveys of executives usually find that their goal with customer service is to “wow” the customer with some big moment, but what really keeps customers is simply delivering on the essentials.
What customers want is for their issues to be resolved quickly, ideally within a single call, without being passed around or given the run around. This is why it is so crucial to factor the cost of effective customer service into the cost of the product.
We also need to recognize that modern customer service should be multi-channel, and is certainly not limited to the phone call.
If you outsource your customer service, invest in a trusted call center, and call your customer service regularly to ensure that they are meeting your standards.13. Complex Navigation
This is another place where reinventing the wheel should be avoided unless it is absolutely central to your USP.
Do not stray far from navigation best practices:
Provide users with top-level categories that are accessible from the top menu.
Allow the user to sort by important features such as price, freshness, review scores, and so on.
Give the user a search function. In most cases, you should use Google Custom Search or a solution like Swiftype rather than developing your own search engine, since building search functions that aren’t too finicky is monumental task others have already gone through the effort of solving for you.14. Unenlightening Product Photos
It’s obvious that clear, attractive visuals are a must in order for an ecommerce site to do well, but some care is needed in order to make the most of them.
Some products lend themselves more to visual comparison than others.
Product descriptions in the browsing portion of your site can be distracting if you are comparing clothing, but become necessary in other circumstances.
You can’t compare two laptops on sight alone.15. Insufficient Social Proof
As afraid as you might be to include user reviews on your ecommerce site, I can tell you that this is almost always a win, especially if the reviews are vetted to only include actual buyers of the product.
If you’re afraid of negative reviews, here is something worth paying attention to. The variability in star ratings is actually good for sales.
While a higher average score is certainly a good thing, users expect some negative reviews and get suspicious if they don’t see any.Final Thoughts
The best way to do something is rarely the most common way to do something.
If you want to be one of few not only survive, but thrive in this competitive industry, learn from the mistakes of others before learning from your own.
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A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties.
Google Cloud has announced the release of Retail Search, a tool designed to give retailers the capabilities of Google’s search engine on their own domains.
Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience.Poor User Experiences Cost Online Retailers
A survey conducted by The Harris Polls and Google Cloud found bad online experiences cost U.S. retailers $300 billion each year, with 76% percent of consumers reporting unsuccessful searches caused them to forgo purchases from retail websites.
Conversely, good search experiences have a demonstrated correlation with higher purchase conversion, larger orders and brand loyalty, with 69% of customers reporting purchasing additional items following a successful search experience.
Retail Search hopes to address both sides of this issue, minimize search abandonment, and encouraging sales by improving customer experiences.Intent And Context Key To Successful Searches
In its ongoing mission of providing users with better search results, Google’s search algorithms are constantly updated to better understand user intent and return relevant results faster. Retail Search applies this principle to the shopping experience.Creating Better Customer Experiences
Fully managed and customizable, Retail Search allows organizations to create shopper focused search experiences. Building upon the search engine’s indexing, retrieval and ranking, it seeks to make product discovery easier for shoppers, while optimizing business goals for retailers.
Merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags, as they see fit. This allows them to drive desired outcomes for engagement, revenue or conversions.
Advanced Query Understanding – A more accurate understanding of what searchers want produces better results.
Semantic Search – Effectively matching product attributes with website content creates fast, relevant product discovery.
Optimized Results – Results leverage user interaction and ranking models to meet specific business goals.
Advanced Security and Privacy – Strong access controls protect retailer data and ensure it is only used to deliver relevant search results on their own properties.Retail Search Joins Suite Of Product Discovery Solutions
Retail Search is the latest addition to Google Cloud’s Product Discovery Solutions, a collection of tools designed to increase retail operational efficiency, streamline digital shopping experiences, and address shifting consumer preferences.
It is an outgrowth from Google’s internal media teams’ continuous analysis of the retail market and commitment to innovation, as they seek to find new way to help businesses maximize outcomes in a shifting digital landscape.
It joins current Google Cloud offerings Vision Product Search, which uses machine learning-powered object recognition and lookup to provide similar or complementary items from product catalogs and Recommendations AI, which delivers relevant product recommendations to drive engagement across channels.
The entire suite allows ecommerce property owners to integrate data, manage models and monitor performance through a graphical interface. It integrates into existing tools, including Google Analytics 360, Tag Manager and BigQuery.
Read Google Cloud’s blog on Retail Search here.
Featured Image: Rafapress/Shutterstock
New iRig tools to make your music-making dreams come true
In the spirit of cramming an entire recording studio in your pocket or bag, IK Multimedia is unleashing a trio of new gadgets that will help you record and fine tune your masterpiece on the go. The iRig Mic Studio gives users a professional-grade large-diaphragm microphone in their hands, almost literally. The iRig UA, on the other hand, is the first guitar effects processor made for almost all recent Android devices. And the new iRig PowerBridge keeps both your iOS device and your iRig accessory powered up while you jam and record your tunes.
IK Multimedia bills it as the first ultra-portable large diaphragm digital microphone for iOS, Android, PCs, and Macs. That’s quite a mouthful, but it all boils down to a studio-quality microphone that you can use on your platform of choice. For audiophiles, its specs include a large 1-inch diameter back electret condenser capsule, a 24-bit 44.1/48 kHz A/D converter, and a low-noise high-definition preamp. All of these crammed inside an enclosure that barely reaches the iPhone in size. But lest you think you’ll be holding this all the time, the mic comes with a petite tripod stand to prop it up whenever you need it.
The iRig Mic Studio has a female micro USB port and a variety of connectors for a variety of devices, including Lightning for iOS devices, micro USB for Android, and USB for everything else. Of course, the mic really shines with IK Multimedia’s suite of apps for recording, letting users fine tune, record multiple tracks, and even add effects to any recording. The mic has a headphone output for immediate feedback as well as a gain knob control and a multicolor LED indicator for quick access.
Continuing its expansion into Android, IK Multimedia is announcing the iRig UA, the first universal guitar effects processor for Android. IK Multimedia claims that it has finally solved the problem of Android device fragmentation by relocating the digital signal processing (DSP) from the phone to the iRig UA. That module sports a 32-bit DSP, a 24-bit A/D converter with 44.1/48 kHz sample rate, and a low-noise instrument preamp. It connects to Android devices, at least those running Android 4.0 and higher and support USB OTG or host mode, via a micro USB cable. it also has a 1/8″ headphone output and a 1/8″ AUX input.
The iRig UA is only half the story, however. The other part of the team is the new AmpliTube UA, a new version of the popular guitar and bass multi-effects processing app that has been designed with iRig UA, and therefore Android devices, in mind. The app allows users to create and process their tunes using a huge library of models, stompbox effects, an amplifier and cabinet, a microphone, and a tuner. And since all of the processing happen on the iRig UA and not on the smartphone, there is near zero latency involved, regardless of the model of smartphone in use.
With all these power, however, comes great power drain. Eventually, your device will run out of juice and when that happens, the party is over. That’s why IK Multimedia is introducing the iRig PowerBridge which lets you keep on jamming while your iPhone or iPad is recharging. Instead of connecting an iRig device directly to the smartphone or tablet, users will connect them to the PowerBridge, which then connects to the mobile device. The PowerBridge is then connected to a wall socket to power up all devices, ensuring continuous usage for hours.
The iRig Mic Studio will come in black or silver color choices and will be available starting the first quarter of this year for $179.99/€144.99. The iRig UA will be arriving in the second quarter with a price tag of $99.99/€79.99. The AmpliTube UA app will be free on Google Play Store. Lastly, the iRig PowerBridge will arrive on store shelves this quarter as well for $69.99/€54.99. It will come in two versions, one with a 30-pin connector and another for Lightning.
SOURCE: IK Multimedia (1), (2), (3)
6 mistakes that will doom your social media strategy
Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they need to take to get there, is usually going to waste a lot of time and money, without seeing a return.
I think that a written strategy document is crucial for online success. But of course, not all social media strategies are created equal! Many times, the factors that make the difference between success and failure do not just concern what is in the document. Equally important are the steps companies take before and after compiling it. Here are some of the mistakes I’ve seen with social media planning which I look to make businesses aware of.6 mistakes to avoid with your social media planning
Here are 6 of the most common mistakes, in the planning process and some ideas on how you can avoid them.
1. You don’t do your homework
Contrary to common perception, a social media strategy is not the first step you take when you decide to ramp up your efforts online. If you’ve already been dabbling on social media or implementing a strategy that is just not showing results, you first have to audit your previous efforts, to figure out what’s worked and what hasn’t, and what foundation you have to build on.
Ideally, you want to audit what your competitors are doing too, as their strategy will directly inform yours. You need to know where you are behind, where there are gaps in the market, and what tactics they are using that you can learn from (an enormous time-saver).
Last but not least, it is hard to build a really effective social media strategy without properly researching your target audience. Ideally, you want to build buyer personas, so that you know exactly who you are trying to reach, and what kind of material will speak to them.
Barring that, you should still look at any research your company has conducted into its client base; talk to your sales and marketing team; monitor relevant conversations on social media and so on, to build up as good a picture as you can get.
The more facts you have, the better your strategy will be. To get an idea of what should go into a social media review, Smart Insights Expert members can download the social media audit template or example social media plan I have developed based on the approach we use.
2. You write your strategy alone
In a larger company, as head of marketing, communications or social media, it may be tempting to handle the whole strategy process within your own department. Perhaps you understand social media better than anyone else in your company or are keener than anyone else to get going?
Ultimately this will work against you, because the social media strategy needs to be widely accepted across your organisation. Get other internal stakeholders involved early in the process. The last thing you want is to develop a detailed strategy that is roundly rejected when your CEO, fellow Directors or legal department finally get their hands on it!
Beyond the political aspect, there are practical implications to working alone as well. Your online marketing will be far more effective if it is properly coordinated with your offline marketing. If someone else is in charge of that area, it is absolutely essential that you work closely with them on developing your social media strategy, and not inform them of your decisions after the fact.
3. You start with the platforms
All too often, the first decision companies make when developing their social media strategy is which platforms they should be present on. In reality, this should be the very last decision you take.
Before you ever get to that stage, you need to figure out your goals for social media (do you want to build your reputation? Grow your client base? Simply monitor conversations that are relevant to your brand?).
How you achieve these goals will form your strategy: We’ll use social media to reach out to potential referrers, or to build up our email database, or to develop our thought leadership (for example).
Which platforms you are going to use are a tactical detail! Only once you’ve figured out what you want to achieve and how you are going to do it, can you decide whether Facebook, Twitter or Instagram will be the best vehicle for your purpose.
Doing it the other way round will mean that your strategy is inside-out. It’s like deciding that you’re going to buy a Porsche before working out why you really need a new car (to get the kids to school each morning) and what type would be best (a 7-seater so you can join a rota with another family).
4. Your strategy is too long
Granted, you want your strategy to be comprehensive. But you also need your team to be able to refer to it easily. If you expect them to ever read it, keep it as short and light as you can.
Often it will still be too long, so create a one-page summary of the most important points, which they can refer to at a glance.
5. You distribute it and then forget about it
Too many strategies end up in a draw gathering dust. If you want your strategy to be actively used, you need to take a proactive approach.
Show your staff that the strategy is updated with their practical issues in mind. Bring the strategy with you, and refer to it, during all meetings relating to your social media programme. Ensure that it is easily accessible to all relevant staff and that there is an electronic copy they can search easily.
It is up to you to ensure that the document is integrated into your daily activities and discussions, informing and guiding them, and not treated as a Platonic ideal that is great in theory, but ignored in practise.
6. You treat your strategy as a sacred document
Social media evolves fast and your strategy has to change with it. It is essential that you keep up with changes that might affect you, and not stick blindly to a social media strategy that might have been appropriate 3 months ago, but is suddenly under-performing.
Your document must not become a convenient excuse to stick with a failing strategy!
Treat it as a living document.
The buying world has changed. You don’t need us to tell you that. Consumers think and act differently than they did even just 10 years ago. Humans are a constantly evolving species that develop new trends — and ride them. Currently, online shopping is the way of the foreseeable future. eCommerce sites are providing a new shopping experience that can’t be matched by in-person stores. The power of the web has allowed these sites to play to numerous strengthens, which have caused the downfall of the “American mall.”
Today, eCommerce sites are putting brick and mortar stores out of business because they provide a 21st-century shopping experience. Now customers can:
Have full access to a store’s inventory
See product reviews and information
Just these three elements alone, have changed how shopping is done by the average American consumer. It is estimated that 80 percent of Americans have made an online purchase in the last 30 days. This stat underscores two things:
Americans like shopping online
Competition in the eCommerce world is intense
The Strategy For Your eCommerce Site
In order to create an effective strategy, you need to break it down into phases.
What makes a successful eCommerce site is consistent traffic, followed by consistent sales. This process isn’t always linear, and it will require continued readjustment as you test out your finalized strategy.
An eCommerce site needs to have their target audience nailed down. The only way to make sales is to connect with the right people. During this phase, market analysis needs to be conducted on what your ideal customer looks like, thinks like, and acts like. Other evidence that needs to be found includes:
Who are your competitors targeting?
How are other websites providing a good user experience?
What are our key selling propositions?
This phase is critical to truly understanding who your business is, and who you’re trying to sell to. Don’t just assume you know your audience, because, without serious hyper-targeting of the right people, you’re going to blow your marketing budget.
Product Care Phase
Something a lot of eCommerce stores get wrong is that they try and do too much too quickly. It is important to do one thing really well first — then move onto the next. In this phase, you need to decide what product you want to run with and then iron out any wrinkles. Ultimately, your product is what people are looking for and will judge you upon (if they buy). Therefore, know your market and plan to get traction with one product line before you diversify. In the meantime, be thinking about how you will deploy and support your future products as you see positive results.
User Experience Phase
An eCommerce site won’t stay afloat if page visitors hate it. From navigation to content — your site needs to be tailored to stimulate your audience from the second they arrive on your domain. It’s going to be hard to convert visitors into customers if your website doesn’t provide them with a favorable shopping experience.
Easy and fast navigation
High-quality product images/videos
Quick and simple checkout process
Consumer Nurturing Phase
So let’s assume you got someone to your site, and they like your product(s). They want to buy. How can you push them over the top? It is important to not just assume that your product is going to “wow” every potential buyer and that’s enough to close the deal. You need to be conscious of nurturing your buyer into believing that purchasing this product is indeed a good decision.
Ways you can continue to support a consumer’s buying decision:
Checkout add-ins (free shipping, additional goodie, next sale discount, etc.)
Social media links
Customer review pop-ups
While people in Europe, US and Canada have enjoyed a high level of freedom with commercial or hobby drones, India has so far remained mum on the new technology, at least officially speaking.
So, if you’re a drone enthusiast like most of us here at Beebom, or if you’ve been planning on a commercial application for drones, it’s important that you understand exactly what the new Drone Regulations 1.0 means for you.Drone Categorization
To make these laws easier to understand and differentiate between, the DGCA has divided unmanned aircrafts into five categories, each with its own set of rules. The five categories are:
2. Micro: weighing more than 250g and less than or equal to 2kg
3. Small: weighing more than 2kg and less than or equal to 25kg
4. Medium: weighing more than 25kg and less than or equal to 150kg
5. Large: weighing over 150kgOperational Requirements for Drones Registering the Drone
Technically speaking, this is called ‘Unique Identification Number’ in the Regulation document, but it’s basically a registration number for your drone. Every drone that is intended to be flown in Indian airspace will have to be registered. However, certain drone types and agencies do not need to get any registrations.
Who Doesn’t Need Registrations?
If you’re using a Nano drone (weight less than or equal to 250 grams) you don’t need to get it registered if you fly it under a limit of 50 feet
Drones owned and operated by the NTRO, ARC, and Central Intelligence Agencies don’t need to be registered.Registering the Pilot
Again, the actual, technical name for registering the pilot is ‘Unmanned Aircraft Operator Permit’ or ‘UAOP’. Essentially, the person who intends to fly the drone needs to get a permit as well. However, here too, certain drones and agencies don’t need to get the permit.
Who Doesn’t Need Permits?
If you’re flying a Nano drone under 50 feet, you don’t need to get the Unmanned Aircraft Operator Permit.
If you’re flying a Micro drone under 200 feet, you don’t need to get the Unmanned Aircraft Operator Permit. However, you will still need to get the Unique Identification Number for the drone itself.
Drones owned and operated by the NTRO, ARC, and Central Intelligence Agencies don’t need to get permits.Mandatory Features in Drones
In order to fly a drone in India, you need to ensure that your drone is equipped with certain mandatory safety features. These have also been specified in the regulation document. Here are all the features your drone needs to have in order to be permitted in the Indian airspace:
Global Navigation Satellite System (GNSS) should be available on the drone.
The drone should have a Return to Home feature.
The drone should have flashing anti-collision lights.
The drone should be RFID and GSM SIM card compliant, or have the No Permission No Takeoff feature.
The drone should have a fire resistant plate with the registration number on it.
The drone should have a flight controller with flight data logging capability.
Besides this, any drone that is going to be used in controlled airspace upto a height of 400 metres, needs to have the following additional features as well:
Detect and avoid capability.
However, as it is with almost every other requirement, these don’t apply to Nano and Micro drones flying in uncontrolled airspace as long as they stay under 50 feet and 200 feet respectively. Above those limits, even these drones will also need to have the features and permits mentioned above.Restrictions on Drone Usage
You can’t fly a drone within a radius of 3km from any civil, private, or defence airports.
In Delhi, Mumbai, Chennai, Kolkata, and Bangalore, you can’t fly a drone within a radius of 5km from any civil, private, or defence airports.
No drones can be flown within permanent or temporary Prohibited, Restricted and Danger Areas.
No drones can be flown within a distance of 25km of international borders. This includes the Line of Control (LOC), Line of Actual Control (LOAC), and Actual Ground Position Line (AGPL).
You can’t fly a drone further than 500m into the sea from the coastline.
You can’t fly a drone within a range of 3km from any military facilities or installations.
No drones can be operated within a range of 5km from Vijay Chowk in Delhi.
You can’t fly a drone from a moving platform, which includes cars, ships, and aircrafts.Ready to Fly a Drone in India?
These new regulations will go into effect from December 1, 2023, so if you’re looking to fly a drone in the country, make sure you get your drone registered, and that you get yourself a permit to fly drones in India.
Also, keep in mind that you are not breaking any laws and follow the restrictions mentioned because you might find yourself in legal trouble otherwise, especially since these are new rules. However, as long as you follow the rules, and your drone is registered, you should have no issues flying the drone around the country.
While flying a drone in India isn’t going to be as easy as it is in places like the US, it’s important to understand that India’s security needs do make it more difficult for the government to give free reign over drone usage in the country, especially near military installations. If you’re interested, you can read the entire document on the new drone regulations here.
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