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2024 Porsche Cayenne Turbo S E-Hybrid SUV and Coupe promise 670hp
Hybrids don’t have to be earnest and piously-green, something Porsche has clearly taken to heart with the 2023 Cayenne Turbo S E-Hybrid and 2023 Cayenne Turbo S E-Hybrid Coupe. Sitting pretty at the top spot in the German automaker’s luxury SUV line-up, the pair of gas-electric trucks demonstrate that one of the great things about electrification is that it can deliver you great heaping piles of power and torque.
Porsche starts out with a 4.0-liter twin-turbo V8, itself hardly a weedy engine. Alone, it’s good for 541 horsepower, but then the Cayenne engineers strap on a 134 horsepower electric motor.
Total power is 670 horsepower, therefore, and torque clocks in at a healthy 663 lb-ft. Both the regular SUV and the Coupe version have a 13.1 kWh lithium-ion battery, and they can each do 0-60 mph in 3.6 seconds. Top speed is an electronically-limited 183 mph.
They’re not just impressive figures for a hybrid, they in fact make the 2023 Cayenne Turbo S E-Hybrid and 2023 Cayenne Turbo S E-Hybrid Coupe the most powerful cars to bear the Cayenne badge. Just how much of that power makes it to the road, and in what manner, will depend on the drive mode.
Porsche slots the electric motor in-between the gas engine and the eight-speed Tiptronic S automatic transmission. It means that each can power the SUV independently, or they can join forces if required. Porsche Traction Management (PTM) all-wheel drive is standard, as is the Sport Chrono Package.
The Cayenne Turbo S E-Hybrid gets the active roof spoiler from the Cayenne Turbo, while the Cayenne Turbo S E-Hybrid Coupe has a fixed spoiler above the rear window and an adaptive spoiler below it. That can extend by 5.3-inches when the speed hits 56 mph or above.
Otherwise, there are the Porsche Ceramic Composite Brakes (PCCB), Porsche Dynamic Chassis Control (PDCC), and Porsche Torque Vectoring Plus (PTV+) all as standard. 21-inch AeroDesign Wheels plus wheel arch extensions are fitted, too, while the Sport Exhaust and rear-axle steering are optional. A 7.2 kW charger is standard, and can recharge both SUVs in 2.4 hours on a 240V, 50-amp circuit.
Inside, 18-way Adaptive Sports Seats are standard, while the rear gets two bucket seats. A three-seater bench is a no-cost option. The Carbon Interior Package is available as part of a Lightweight Sport Package, which also includes 22-inch GT Design Wheels, carbon fiber trim, and more.
If all this is a little too rich for your blood, there’s also a 2023 Cayenne E-Hybrid Coupe being announced today, too. It pairs a 3.0-liter single-turbo V6 engine and an electric motor, for 455 hp and 516 lb-ft of torque. 0-60 mph comes in 4.7 seconds and top speed is 157 mph, and the Sport Chrono Package comes fitted as standard.
Porsche says all three cars should arrive in dealerships in the US sometime in Q1 2023. Pricing kicks off at $161,900 for the 2023 Porsche Cayenne Turbo S E-Hybrid, $164,400 for the 2023 Porsche Cayenne Turbo S E-Hybrid Coupe, and $86,400 for the 2023 Porsche Cayenne E-Hybrid Coupe, plus $1,350 destination.
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2024 Porsche Taycan Turbo S First Drive Review: Electric Excellence
There are electric cars, and there’s the Porsche Taycan. Make no mistake, the Taycan is a very big deal for Porsche and every other performance electric car released in the future. For the sake of simplicity, what started out as the Mission E concept around five years ago has morphed into what is really an electrified and elongated version of the Porsche 911, and that’s all for the better. In the process, though, you can’t miss the chatter around how the Taycan is around $50,000 more than a Tesla Model S Performance model, a car which goes faster to 60 mph, can accommodate five grown adults comfortably, and theoretically has a longer range.
This is where the Taycan enters the fray. From day one, Porsche wanted the Taycan to be a proper Porsche. Specifically, it should be able to tackle the road like a 911, but be as comfortable – and as practical – as a Panamera. Based on my initial test drive of the Taycan, I can verify Porsche has done that precise thing.
The new Taycan will initially be available in two models: the Taycan Turbo and the Turbo S. I drove both cars back-to-back, and no matter which you choose, you get two electric motors – one for each axle – and a large 93.4 kWh battery pack in-between. The Taycan Turbo generates 670-horsepower and 626 pound-feet of torque in over-boost mode and is good for 280 miles of range on the European WLTP cycle (though a lot less by EPA figures); altogether it’s enough to propel the rather heavy Taycan to 60 mph in around 3.2-seconds. The Taycan Turbo S, meanwhile, is the one to get if you want a real speed demon, a car that can potentially shame a Tesla Model S Performance edition in repeat performance given the right circumstances.
The Turbo S offers additional torque and horsepower over the Turbo model in over-boost mode, which is really the only performance difference between the two models. At most you get 750-horsepower and 774 pound-feet of torque, enough for a zero to 60 mph time of 2.6-seconds while reaching the quarter-mile in approximately 10.8-seconds. Due to the stronger power output, the Turbo S has a lower WLTP range of 260 miles. In reality, though, both models deliver an everyday 616-horsepower without the over-boost function in launch mode. Porsche gives the Taycan Turbo S a larger front inverter and some electronic tweaking in order to produce more power. No matter the case, both Taycan Turbo models have a top speed in excess of 160 mph.
In my opinion, the Taycan turbo with “only” 616-horsepower is more than enough for the daily grind. Both cars use a unique two-speed gearbox along with an 800-volt electrical architecture. The former is responsible for the agile responses of the Taycan: first gear is engaged at up to 50 mph, whereupon a taller second gear takes over to maximize range and efficiency. It’s a first in an EV and is only fitting for a performance-oriented EV like the Taycan.
While there’s something to be said for simplicity, I do think having more than a single gear is the real future of EVs. The same could be said for 800-volt architecture, which contributes faster charging, less battery heat, and more compact wiring for better packaging. And by faster charging, this means the ability to top up the batteries in less than 30 minutes: assuming you can find a 270 kW DC fast charging station. Porsche admits developing this electric architecture is costlier than Tesla’s 375-volt system, but it pays dividends in terms of consistent power delivery.
Electric cars are known for their plentiful torque. Even so, the power in the Taycan Turbo S isn’t just consistent and relentless as you push the accelerator pedal: it can be downright violent, to the point of inducing nausea or fear, depending on who you ask. The Taycan is a fast car even in base Turbo trim, while the Turbo S model is, well, ludicrous for lack of a better description.
Outright speed is a given. After all, it was Porsche’s intention to make it feel exactly like a 911. But what really impressed me is the interior design. Unlike Tesla, the Taycan’s interior is a triumph in modern minimalism with better materials and a more luxurious feel, topped off with enough tech to satisfy the most geekiest of geeks. True, the steering wheel is lifted directly from the 911, but it’s hard not to see that as a good thing, and the rest of the cabin design and layout is spot-on. The only physical buttons you’ll see inside are on the doors and steering wheel. Everything else is controllable by a plethora of touchscreens along with intuitive voice controls.
The seating position is very low, which contributes greatly to the sports car-like driving feel. Also like a proper sports car, while the driver and front passenger have more than enough room, it’s a different story in the rear seats. True to form, taller passengers might find the rear quarters slightly claustrophobic and tight by modern standards, but at least you get sufficient cargo room in the trunk – as big as that of a VW Golf – along with a smaller front trunk for a large computer bag.
Ride comfort surprises. Even with 21-inch wheels and lower-profile tires, the standard air suspension does a good job of isolating the cabin from major humps and bumps, even in the Normal or Sport setting. Summoning Sport+ mode is a different story, giving the Taycan the sort of ride similar to a car fitted with street-spec racing coilover suspension. By that I mean stiff, mildly jarring, and yet eager to embrace a winding corner at higher speeds.
Despite all the high-tech components and engineering effort, what boggles my mind is just how the Taycan manages to feel as sporty as a 911 despite the weight penalty. Make no mistake, Porsche’s EV can go like nobody’s business, but no amount of tinkering can overtake the laws of physics on this one. The Taycan may feel light on its feet in a straight line, but you’ll feel the weight of the car once you’re aiming for the apex. And yet, the Taycan can sort itself out without minimal effort or drama.
The added weight and lower center of gravity enable the Taycan to tackle corners you’d initially assume you’d need to slow for, but you do feel the heft of the vehicle. By contrast, the Tesla Model S feels cumbersome at higher speeds while the Taycan feels planted and ready to attack every corner you can throw at it. Also, the two-speed gearbox makes the Taycan feel more exciting. In fact, this feature alone makes it feel like a normal car. Aided by Porsche’s Electric Sport Sound that pipes in some artificial mechanical noise inside the cabin, the Taycan managed to feel like a normal performance car with nothing lost in translation towards electrification.
After an hour or so of thrashing the Taycan, selecting Normal or Range from Sport+ transforms the car from an Autobahn-beating machine to a silent, comfortable, and almost tame daily driver. With this in mind, it’s better than a 911 around town, and you get four doors, impressive cargo space, and proper seats for humans in the back. At this point, the regenerative braking will do most of the anchoring for you. For all its technological might and vast reserves of power, the Taycan is no harder to drive than a compact car.
Porsche did its homework with the Taycan. It’s far from being perfect, but true beauty is not without natural flaws. Tesla can rightly say the Model S is faster or possibly more capable of scaring the bejesus out of everyone in the cabin. But in terms of handling, ride comfort, and overall driving feel, I’d say Elon Musk and the rest of the gang at Tesla have some homework to do.
The Pradhan Mantri Kisan Samman Nidhi Yojana was launched by PM Sh Narendra Modi a few years back and it proved to be a boon for the marginal farmers in India. So we decided to give complete information to the farmers who wish to do PM Kisan Registration 2023. First of all, this scheme is applicable only on those who have less than 2 Acres and have less family income as per PM Kisan New Farmer Eligibility 2023.
Now fresh registrations can be done by using the menu given on the official website of PM Kisan New Farmer Registration 2023. You should check your eligibility first and then proceed for online registration to claim Rs 6000/- annually given under this scheme. Find out the PM Kisan Registration Documents 2023 such as Aadhar Card, Mobile Number, Bank Account linked with Aadhar Card and PAN Card. Old Registered Farmers have to complete the PM Kisan E KYC Update 2023 in order to continue receiving the Benefits. Also those who have lost their registration number can check the process to collect their pmkisan.gov.in Registration Number 2023.PM Kisan Registration 2023
As we know, PM Kisan Samman Nidhi Yojana is going on and many beneficiaries are taking benefits through it. If any one of you have still not registered for the scheme then kindly do the PM Kisan Registration 2023 and then start getting the benefits. Moreover, you should check the Eligibility for this scheme before going for the Registration Process.
Also note down the documents required so that you do not need to worry while doing the registration. Aadhar Linked Bank Account Number, Aadhar number and PAN Card Number are some of the common documents that you may need to complete the process. Every beneficiary of PM Kisan Yojana 2023 will get Rs 2000/- every four months in their Bank Account which can be used for any assistance in Agriculture works.PM Kisan New Farmer Registration 2023
New Farmers who wish to claim the Benefits of the PM Kisan Yojana should check the points mentioned below for fresh registrations.
Every applicant who is interested in this scheme should check their eligibility for the PM Kisan Scheme.
PM Kisan New Farmer Registration 2023 should be done on chúng tôi with the help of the process given below.
It may take 5-7 Days for the Board Members to approve your application after verifying your Documents.
After doing the registration, farmers should keep checking their PM Kisan Status 2023 to know about their application approval.Pmkisan.gov.in Registration 2023 Eligibility
YojanaPM Kisan Samman Nidhi Yojana 2023Supervising MinistryDepartment of Agriculture and Farmers chúng tôi Registration 2023 EligibilityMarginal Land Owners, Family Income below 2.5 Lakh per YearAssistance OfferedRs 6000/- per YearDocuments Required for RegistrationBank Account, E Aadhar Card, Mobile Number, Land DocumentsMode of TransfersDBT ModeRegistration MethodOnline (Process given Below)Time Taken for Approval7-10 DaysArticle CategoryYojanaPM Kisan Portalpmkisan.gov.in
Farmers who are worried regarding their pmkisan.gov.in Registration 2023 Eligibility should pay attention to the conditions mentioned in the section above. All of you have to upload the documents as per the list mentioned below and on the PM Kisan Portal and then they will scrutinize your documents. After that they will give green signal to your Registration and your name will be added in the PM Kisan Beneficiary List. Once you get name in the list, you will receive the benefits of PM Kisan 13th Installment 2023 and Rs 2000/- will be credited in your Bank Account through Direct Benefit Transfer Mode.Link for chúng tôi EKYC Update, Registration 2023
PM Kisan Registration Form 2023View HerePM Kisan eKYC Update 2023View HerePM Kisan Beneficiary List 2023View HereKnow Your PM Kisan Yojana Registration NumberView HerePM Kisan E KYC 2023 Update
The PM Kisan E KYC 2023 is now made compulsory by the authorities in order to verify the beneficiaries with the help of their Aadhar Card Number. Complete process for PM Kisan E KYC Update 2023 is available here for your reference and all of you can complete the process with it. It is made mandatory for every beneficiary to update his or her E KYC Details by adding their Aadhar Card Number and Registered Mobile number to the PM Kisan Account.PM Kisan Registration Documents 2023
Each Farmer who wishes to do the PM Kisan Registration 2023 should have the documents listed below. Soft Copy in pdf format is required to be uploaded on the portal as per method of registration. So kindly collect the PM Kisan Registration Documents 2023 and then move further for the Registration Process.
Aadhar Card Linked Bank Account.
Bank Account Passbook.
E Aadhar Card or Aadhar Card Number.
Aadhar Registered Mobile Number.
Land Record Details.
Family Details.PM Kisan E KYC Update 2023
If you are among the farmers who ghave registered in 2023, 2023, 2023 then you need to do the process of PM Kisan e KYC Update 2023.
Farmers should open chúng tôi and then tap on the eKYC button given over there.
Next stage is to enter your Aadhar Number and then you will receive the OTP on your Aadhar Linked Mobile Number.
Put the OTP in the given box and then tap on the Submit button.
Now check the options coming ahead and mark them correctly as per your details.
Finally, PM Kisan E KYC Update 2023 Process is complete and you can now check your name in the PM Kisan 13th Beneficiary List 2023.Guidelines for PM Kisan Registration 2023
Applicants are requested to visit chúng tôi from their Internet Device.
Second stage is to tap on PM Kisan New Farmer Registration 2023 Option available on home screen.
Select the option between Urban Farmer Registration and Rural Farmer Registration.
Now Enter the Aadhar Card Number, Mobile Number and Select the State in which you are residing.
Upload Bank Account Details, Aadhar Card, Land Records, Income Certificate and other documents mentioned in the list above.
Finally Submit the form and check each and every detail uploaded by you.
Using these simple guidelines, all of you can complete the PM Kisan Registration 2023 for New Farmers.
Your name will now be added in the Pm Kisan 13th Beneficiary List after which you will receive the benefits in your Bank Account.Ways to Check chúng tôi Registration Number 2023 FAQs on PM Kisan Registration 2023 @ pmkisan.gov.in
When will PM Kisan 13th Installment 2023 come?
PM Kisan 13th Installment 2023 is already credited on 27th February 2023.
How to do the PM Kisan Registration 2023 for New Farmers?
Visit through the link above and then use the Aadhar Card Number to complete the Pradhan Mantri Kisan Registration 2023.
What is the List of Documents Required for PM Kisan Registration Form 2023?
You need to have a Bank Account, E Aadhar Card, Mobile Number, Land Documents in order to fill the PM Kisan Registration Form 2023.
Recently, Porsche unveiled plans to release a 7,500-piece NFT collection based on the classic Porsche 911. It will drop in January 2023, with Hamburg designer and 3D artist Patrick Vogel set to create each piece in the collection. At nft now and Mana Common’s The Gateway at Art Basel, Porsche revealed the details of its upcoming release.
“If a project wants to be successful, it needs to bring people together,” explained Porsche’s Director of Brand Management and Partnerships Deniz Keskin while speaking at the panel. “Web3 is exactly in the same spirit. Porsche isn’t going into the space for some economic reason. We’re going there because we want to engage with you to build something.”
In fact, the German automaker aims to make its NFT designs a decentralized proposition — enabling consumers to have a hand in curating tomorrow’s blockchain assets.Porsche’s emphasis on community co-creation
People who buy a Porsche NFT will be able to help shape the design of their digital token by choosing a “route” for it, selecting from Performance, Lifestyle, or Heritage options. These routes reflect a particular characteristic of the company’s brand identity, and they will modify the overall design of the NFT itself. In the months following the collection’s release, Vogel will work with user input to ready each NFT as a 3D asset in Unreal Engine 5.
Lars Krämer, Porsche’s manager of innovation and methods, likewise underscored the importance of collaborative NFT creation in the company’s upcoming release. Noting that the team’s Discord channel has shot up to 13,000 active users since the announcement yesterday, Krämer explained that holders will be invited to collaborative input sessions on what future NFT designs might look like or involve.
“The core of the project is the community,” reiterated Krämer. “We want to get into contact with you guys and have co-creation. That’s the goal. I’m looking forward to having the first co-creation session with holders in the future. We can test designs of the artists in the future and bring you guys together with the artists and our whole team.”
Krämer also explained that future NFT utility will involve access to exclusive physical and virtual events and merchandise. Keskin emphasized that some of Porsche’s future Web3 plans are still in flux by design — the goal is very much to evolve the company’s NFT initiatives alongside the community of Porsche enthusiasts.Relinquishing artistic control
The 3D artist Patrick Vogel, who will create each NFT in the collection, acknowledged that the creation process for Porsche was uniquely Web3 in nature. “Web3 is always about what comes next,” Vogel explained. “You always have this co-creation in mind. It’s different than normal creation in Web2. I love to work with iconic stuff. I love to do really weird art. Colorful, playful. And if Porsche calls you and says, ‘Hey, can you do this?” You say, ‘Of course.’”
Belgian visual artist Vexx, who is also working with Vogel and the Porsche team to create the designs used in the NFT release, added to the sentiment of co-creation: “Giving up artistic control is part of the Web3 mentality. It’s more open. Since I was young, I’ve been posting my art on social media. People copy it — that stuff happens. It’s something you have to embrace and nurture. [With this project,] people will be able to adapt their NFT to [suit] their interests. They can go with whatever style they want.”Balancing choice with chance
Krämer noted that Porsche enthusiasts’ final NFT will be a product of both holder preference and randomization. Porsche fans won’t know what they’re getting even when they specify what route or style they’d like their NFT to be. Like Keskin, Krämer explained that whatever comes next in the Porsche NFT initiative will be influenced by the collaborative sessions they hold with community members.
“We’re really looking forward to getting you to the co-creation sessions to help us decide what ‘season two’ will be,” Krämer said. The team also enticed the audience by offering a POAP opportunity for fans that interact with Porsche’s exhibit at The Gateway: A Web3 Metropolis on Flagler Street. Those that do so will have a better chance at getting on the inaugural release’s allowlist, which is scheduled to open sometime in December.
Editor’s note: An earlier version of this article said that Porsche’s Discord server had 30,000 active users. This has been corrected to 13,000 active users. It also said the team offered a “POAP-like opportunity”. This was also corrected.
According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%.
While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 visits.
Do you want to be just average? Or do you want to be better than the rest? Better than your competitors? If so, you need to ensure that your conversion rate is better than average and converts as many visitors into purchasers as possible. You need to aim to achieve a conversion rate which exceeds 1.4% and comes in closer to 3%. Achieving higher may be possible in some industries, however for the most, 3% should be seen as the upper target.
Luckily (or perhaps unluckily), most e-commerce stores suffer from some common issues. Issues which, in many cases, are relatively quick and easy to fix.
Here are 10 tips for mastering e-commerce conversion rate optimization:1. Never Underestimate the Power of a Search Box
First, ensure that you clearly display a search box in a prominent position in your store. That means that it shouldn’t be hidden away in the footer of the site or even below the fold. Make it easy for those looking for it to find your search box and don’t try to reinvent the wheel.
The search box should, in most cases, sit within the header section of your site. However it’s not uncommon for this to now be the primary above-the-fold focus on some stores. Why? Because it’s disruptive and does a fantastic job of leading a consumer on their journey through your store. What could be clearer than offering the opportunity to search for products rather than trying to navigate menus?
This has become almost commonplace in the travel industry, with hotel and flight searches taking center stage.
It’s not only seen in the travel space, however, and there’s becoming a real justification to do something a little different and offer this sort of search option when selling everything from fashion to electronics.
Take a look at these eight great examples of great e-commerce site search on the Lemonstand blog.
Secondly, ensure that your site search returns relevant results. All too often, users search for a product only to be returned no results. This is a surefire way to pass your hard-earned traffic over to your competitors.2. Offer Universal Free Shipping
Charging for shipping (especially when your competitors aren’t) can be a conversion killer for e-commerce stores. It’s absolutely vital that you regularly monitor what your competitors are offering in order to be able to at least match what they’re doing or, ideally, better it.
Not all stores will be able to offer completely free shipping as this, of course, depends on upon the products being sold and the costs associated with dispatching an order. Where possible, however, take the time to experiment with the effect which removing all shipping costs has upon both revenue and profit.
Offering free shipping allows consumers to make purchase decisions based solely upon the price of goods and makes it far easier to compare the total cost of an order between different retailers. This can be an especially useful tool if you offer the lowest total cost and are retaining low-value consumables.
In instances where you are unable to offer free shipping on all orders, test the effect of decreasing the ‘Free Shipping Over…’ threshold.
In short, keep a close eye on what your competitors offer on this front and explore ways to not only match but better their pricing.3. Implement Independent Reviews
As a consumer, reviews collected by a retailer themselves often raise a slight concern as to their authenticity. At the end of the day, if you read a review directly on a merchant’s e-commerce store, what’s to say that it is genuine and hasn’t been left as a result of gifting or offering financial incentives? Trust is one of the reasons for a poor conversion rate of an e-commerce store.
Whilst many retailers have recently claimed that less than 2% of reviews are spurious, experts suspect that the actual percentage could be far higher.
It’s important that marketers give consumers a reason to trust the reviews and ratings left by previous customers and the easiest way to do this is to sign up an independent reviews platform. While Trustpilot is perhaps the most established and widely-used option available, both Feefo and Reviews offer comparable solutions, all of which work in the same way.
Reviews and ratings can still be embedded and shared on your e-commerce store and consumers love the fact that, in most cases, the platforms are automated while allowing independent, third party, reviews to be collected.4. Offer Live Chat Support
Love it or hate it; live chat can work wonders for e-commerce stores looking for additional ways to engage with potential customers and clients and to be there to answer quick and easy questions from those who would prefer not to pick up the phone or wait for an email reply.
If a user has a quick question which they want answering before completing a purchase, they may not have the time available to pick up the phone or await an email response. Live chat, however, can usually deliver an answer in these cases within just a few minutes.
If you’re not offering answers to questions within product descriptions and fail to offer a simple solution to allow these to be asked, there’s a chance you’ll lose the sale.
The likes of Zopim or Olark offer completely free of charge plans which can be a great way to test the water and establish whether live chat works for your business and can help to drive an increase in conversion rate.
Be sure to allow your users to leave a message at times when your support team is offline.5. Communicate Your Value Proposition
Perhaps the one question you need to ask yourself when considering ways to improve the conversion rate of your e-commerce store is, “What sets you apart from the competition?”
Too many stores fail to communicate their value proposition to potential clients and customers; that is, making it easy and straightforward to understand what makes them different and why someone should purchase from them and not their competitors.
Your value proposition could be your own products, your price point, your knowledge, and experience or even your ability to have purchases delivered faster than anyone else, but if users aren’t aware of it, how can they use it to make a purchase decision?
If your e-commerce store isn’t effectively showcasing the ways in which you add value to customers, take the time to make changes to ensure that it does so in a clear and concise manner.6. Improve the Quality of Your Product Images
According to a recent infographic by NuBlue which looks at ‘The Anatomy Of A Perfect E-Commerce Store,’ customers no longer want to browse a website, they want to experience it.
This, in many ways, couldn’t be closer to the truth and is one of the reasons why we’ve seen a real transformation in the quality and creativity of product images in recent years.
To get straight to the point; if your product photos are low quality and unimaginative, you will lose sales.
Consumers want to see not only the very highest quality images alongside a product, but also those which present it in an in-use setting. You can no longer get away with product images which showcase your goods on a white background – you must take the time to show them being used.
Invest high-quality, creative images and you’ll undoubtedly get this investment back in a higher conversion rate.
See below a great example of pillows depicted primarily in a bedroom setting rather than using the product pack as the main image:7. Take Time to Perfect Your Product Descriptions
Whilst it may be common sense to most; you’d be surprised at how many e-commerce stores simply use stock product descriptions supplied by the manufacturer of a product.
Not only does this present duplicate content issues, it also offers a less-than-optimal user experience.
There’s a good chance that a user has already touched upon a manufacturer’s stock description at some stage during their buying cycle and for that reason it pays to take the time to perfect your produce descriptions. Yes, a great copywriter won’t come cheap but the resultant increase in conversions from getting descriptions right will outweigh any costs.
Start by compiling a list of your ten most popular products and have a professional copywriter work with you and your team (especially your sales team) to refine and perfect the descriptions. Turn your product descriptions into great stories. Track conversion rates over a monthly period, both before and after rolling out the copy and, in the likely event that you see an increase, you’ll have the confidence to go ahead and invest in having each one of the site’s product descriptions rewritten.8. Invest in Product Video Content
Video is the closest a consumer can get to a product without actually holding it in their hands, and it’s one of the main reasons why those retailers who make the investment in videos are showcasing significant levels of growth.
When a user is able to see a product up close, they are far more likely to convert; even if they’re not able to physically touch it.
Video goes a long way to bridging the gap between online and offline transactions.
It’s strongly recommend that you initially roll out video content across your top performing products in order to be able to justify the production costs associated with filming and producing.
Always ensure videos are prominent and clearly labelled, and work on a page layout which takes this into account.9. Use Clear Progress Indicators on the Checkout
In 2024, the average basket abandonment rate was 68% – which means that two-thirds of online consumer who add something to their basket are failing to complete the purchase.
ConversionXL has done a fantastic job of compiling ‘The Ultimate Guide To Increasing E-Commerce Conversion Rates” which highlights some of the key reasons why so many consumers are filling baskets only later to abandon them.
One of the tried-and-tested ways to reduce this, however, is to utilise clear progress indicators on the checkout for your site as this can help to show consumers how many steps are left in the purchase process or, in the case of simple checkout pages, how far through it you are.10. Offer Multiple Payment Gateways
Last but not least; always ensure that you offer multiple payment gateways.
It may be simpler for you to only accept PayPal, not every consumer wants to use this payment platform and, as such, it’s important that you offer more than one gateway. Look into options to accept credit and debit cards directly as well as considering newer gateways such as Amazon.
By offering more than one payment gateway, you’re effectively covering all your bases and can ensure that basket and checkout drop-offs are not caused by issues relating to accepted payment methods.
The bottom line is that if your e-commerce store doesn’t tick all of the above boxes, there’s more than likely room for improvement and a real chance to generate additional conversions without growing traffic. Conversion rate optimization is not a one-off project, rather something which needs to be baked into your wider digital marketing strategy. Ultimately, increasing your conversion rate means a better ROI from marketing spend and for that reason alone is why it’s something which no marketer should ignore.
If you’re responsible for the marketing of an e-commerce store, do yourself a favour and put in place a plan to action the above tips in the coming weeks. For easy reference, here’s a summary in the form of an infographic:
All screenshots by James Brockbank. Taken September 2024.
The new Moto E 4G is a worthy upgrade over the original Moto E, with upgrades in every area. For an extra £20 it adds 4G LTE connectivity and a front-facing camera, plus performance and storage improvements. It might not be as fast as the grey-market Doogee F1 Turbo Mini, but this Moto E 4G is a much better deal than the EE Kestrel, making it the best budget 4G phone intended for UK sale we’ve seen.
Motorola has upgraded its super-budget smartphone, the Moto E, for 2024. The new Motorola Moto E has received some useful hardware upgrades for faster performance, and comes in a version with 4G LTE, making it a better buy than the Moto G 4G. (Also see: Best budget smartphones 2024.)Motorola Moto E 4G / New Moto E review: Price and availability
Motorola’s 4G Moto E is available now at £109. Note that many networks will also require you to buy a £10 top-up, however. For example, you can buy the Moto E 4G on O2’s network from Amazon for £119. The non-4G model will be available in the US, Latin America and India from 3 March, with other countries to follow. That 3G version will cost $119.99 in the US, but a UK price is not yet known.
At £109 this budget 4G phone goes up against the likes of the EE Kestrel and Doogee F1 Turbo Mini. With some useful hardware upgrades that we’ll outline below, the Moto E is no longer just a cheap phone for first-time or light users, but a proper Android smartphone that is more than capable enough for day-to-day use. (Also see: Best cheap 4G phones.)Motorola Moto E 4G vs Motorola Moto G 4G
Throughout this review you’ll see how we’ve compared the new Moto E 4G to other budget phones such as the EE Kestrel and Doogee F1 Turbo Mini. The more obvious comparison is to Motorola’s own Moto G, of course. (Also see: Old Moto E vs new Moto E.)
The Moto G has had a bit of an odd history, first sold as a 3G phone ( mk 1, reviewed), then upgraded to 4G ( mk 2, reviewed), and then a second version was released without 4G (
So ignoring the fact the mk 2 Moto G, which comes with 4G, is now over a year old, is there any reason why you might choose to buy the Moto G 4G over the Moto E 4G?
In a word: no.
Sold SIM-free at the Carphone Warehouse for £139, this £30 cheaper Motorola Moto E matches or improves on many of its core specs. Placed on the desk in front of me the difference in size and weight is barely noticeable (the Moto G 4G is just 2g lighter and only 0.7mm thinner). The new Moto E 4G has a newer processor, faster graphics and a larger-capacity battery. Meanwhile, the Moto G 4G has a slightly higher-resolution still-4.5in screen at 1280×720 (326ppi vs the 245ppi of the new Moto E), and an LED flash at the rear. Worth an extra £30? No chance.Motorola Moto E 4G / New Moto E review: Design & build
The new Moto E 4G is very similar in its design to the original Moto E, with the same curved rear, chunky design that feels good in the hand, and reasonably thin screen bezel. It’s lost one of the two metal bars at the front, now with just the one at the top to hide the speaker. For a budget phone, it looks pretty good.
Whereas you could change the rear shell on the original Moto E, with this new version you can also change the grippy band that runs around its edge, allowing you to mix-and-match colours and create your own design. Motorola shells and bands are sold separately, though, and the Moto E ships with matching black or white shell and band. (also see Best smartphones 2024 and Best Android phones 2024.)
A key difference is the slightly larger screen. Now a Kestrel-matching 4.5in rather than the 4.3in we saw in the original Moto E, the Motorola offers slightly more screen space on which to watch videos and play games. The resolution hasn’t changed, though, meaning this qHD (540×960) IPS display has a slightly lower pixel density of 245- rather than 256ppi. Show us the difference and we’ll show you a liar.
The display itself is good for the price, bright and reasonably clear for a qHD screen. IPS tech means colours are true and viewing angles are good. The Moto E’s screen is now splashproof; it also has an anti-smudge coating and is protected with Gorilla Glass 3.
Despite the increase in screen size, the new Moto E is just 3g heavier than the original. The reassuringly heavy 145g smartphone is the same width at 12.3mm, which is a tell-tale sign of its budget price, and just a little longer and wider at 66.8×129.9mm.Motorola Moto E 4G / New Moto E review: Hardware and performance
The new Moto E features several hardware upgrades. It still has a 1.2GHz Qualcomm Snapdragon chip, but the 410 chip seen here is quad- rather than dual-core. Memory is the same, at 1GB, while storage has doubled to 8GB. As before you can add up to 32GB via microSD. (Neither the memory or storage allocations would be anything to shout about with a flagship phone, but at this price they’re very reasonable.) And where the original featured the Adreno 302 GPU, this new Moto E has the 306.
We ran the new Moto E 4G through our usual benchmarks and were pleasantly surprised with its performance. Whereas the original managed 608 points in Geekbench 3.0’s multi-core component, the new Moto E recorded 1463. In the single-core component we saw 464 points. In terms of raw performance, that makes it significantly faster than the original Moto E, quite a bit faster than the EE Kestrel, and lagging only the Doogee F1 (but that’s a grey-market phone, and you may prefer to stick with one intended for sale in the UK).
In SunSpider it lagged those phones with its 1301ms score, but again saw a marked improvement over the original Moto E’s 1877ms. And it was the same story for graphics performance, with the new Moto E 4G turning in 6fps in Manhattan and 13fps in T-Rex (the original managed 5fps in Manhattan and 11fps in T-Rex). You can compare these results to all the phones we’ve recently tested in our article what’s the fastest smartphone 2024.
In actual use, the new Moto E feels pretty swift in general, but there can be annoying delays when opening apps. There’s also slight hesitancy when navigating around Lollipop, but nothing you won’t quickly get used to.Motorola Moto E 4G / New Moto E review: Cameras
One of the additions to the new Moto E is a front-facing camera. It’s only a VGA model, and not much cop for selfies (although you can set a timer), but those looking to Skype or video chat through other means will appreciate its presence.
As before the rear camera is 5Mp, here with a f2.2 aperture, 4x digital zoom and several features such as a burst mode, auto HDR, tap to focus and quick capture. HD (720p) video is supported at 30fps, and there’s also a slo-mo video mode. There’s no LED flash, which is not at all unusual for a budget phone, but it’s a pain if you were hoping to use your phone as a torch.
The results are very much the same as we saw from the original Moto E. Images are generally well exposed, but lack detail and reveal heavy-handed compression when you zoom in and look closely. They’re fine for sharing online, but won’t produce good enlargements for printing to put on the wall.
Here’s our usual shot of St Pancras. (All are original 5Mp photos from the phone – unedited and not resized.)
Video is understandably shaky since there’s no stabilisation. However, it is captured in HD now – 1280×720 as opposed to the 854×480 of the old Moto E. It is much better than the old phone and colours are decent enough, but detail is lacking compared to the best smartphone video (possibly due to compression again) and it isn’t particularly sharp, either:Motorola Moto E 4G / New Moto E review: Connectivity
Here’s the key change in the new Moto E: for an extra £20 over the original it includes 4G connectivity, operating on LTE bands 1, 3, 7 and 20. You can learn more about 4G in our complete guide to 4G, but suffice to say it is the fastest mobile data standard, and both network coverage and pricing within the UK is getting better all the time.
Other connectivity specs remain unchanged, and the new Moto E 4G features Bluetooth 4.0 LE, 802.11b/g/n Wi-Fi and GPS.Motorola Moto E 4G / New Moto E review: Software
Whereas the original Moto E ran Android KitKat, the new Moto E 4G has Lollipop version 5.0 out of the box. Amazingly, for such a cheap phone, Motorola is also guaranteeing an upgrade to the next version of Android. Read more about Android M
It’s a reasonably plain implementation of Lollipop, but with some unique Moto software features. It can show notifications without waking the screen, and monitor your activity to create useful new features and functions. Motorola Assist keeps your screen off while you sleep or in a meeting, plus there’s the double-twist gesture we mentioned earlier to launch the camera. Motorola Migrate also features, easing the transition from your old phone, and there’s Motorola Alert, which can share your location with your friends and family.Motorola Moto E 4G / New Moto E review: Battery life
Motorola has also upgraded the Moto E’s battery. Whereas before it was fitted with a 1980mAh battery it now has 2390mAh. That’s perhaps not a big a jump as it sounds, given the faster hardware, although Android Lollipop *should* be more efficient than KitKat.
We’ve not had this phone long enough to thoroughly test the battery, but early indications are very good, and we’re sure the ‘E will last a full day with mixed use, just as Motorola claims.
Read next: Best new smartphones coming in 2024.
Follow Marie Brewis on Twitter.Specs Motorola Moto E 4G: Specs
Android 5.0 Lollipop (with guaranteed upgrade to the next version of Android)
4G LTE bands 1/3/7/20, 3G 900/2100MHz, 2G 850/900/1800/1900MHz
4.5in qHD (540×960, 245ppi) IPS display, with Gorilla Glass 3 and anti-smudge, splashproof coating
1.2GHz Qualcomm Snapdragon 410 quad-core processor
400MHz Adreno 306 GPU
1GB of RAM
8GB of storage, expandable through microSD up to 32GB
Bluetooth 4.0 LTE, GPS
5mp rear- and VGA front cameras, 720p video at 30fps
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