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When you think of artificial intelligence, or AI, humanoid robots or some kind of computer-generated all-knowing being, like Don Cheadle’s character in the new Space Jam, may come to mind. While artificial intelligence sounds like a far-off concept, it’s actually more accessible than you might think.

Never thought that the villain in Space Jam: A New Legacy would be an AI. But here we are in 2023. 

In fact, most of us encounter some type of artificial intelligence every day. It’s how you receive product recommendations while browsing online, it’s that magical skill that understands your voice when you speak to Siri or Alexa, it recognizes the faces in your photos, it automatically moves the spam emails you receive into your Junk folder, and it sends you a text message when it suspects you might be a victim of credit card fraud.

Artificial intelligence is all around us. And it’s making life easier. But what about AI in marketing?

There are practical ways to use artificial intelligence in marketing that are accessible for businesses both large and small. In this post, we’ll discuss

What AI in marketing is

Examples of AI in marketing

How you can use artificial intelligence in marketing right now

So, take my (non-robotic) hand, and let’s learn about AI in marketing together.

What is AI in marketing?

Let’s start off with a few basic definitions. The definition of AI, or artificial intelligence, is “intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans.” AI is essentially the science of programming machines to be smarter than we are by making accurate predictions based on large sets of data.

AI in marketing is the practice of applying artificial intelligence to marketing tactics, strategies, or practices.

AI for marketing often happens in:

Data collection

Data analysis

Content creation and curation

Product recommendations

Search recommendations

Ad targeting

Website chatbots

Marketing automation

We’ll get into some of these in-depth a little later.

Types of AI in marketing and examples

There are four common types of artificial intelligence applications that are used in marketing: virtual reality, augmented reality, voice, and machine learning.

Virtual reality

Virtual reality, or VR, is when you’re immersed in an environment outside of your own reality. Created with stereoscopic sound and 3D computer imaging, VR creates an immersive, believable experience that makes you feel like you are there both mentally and physically. Turn your head and the world turns with you, so the illusion created is never lost.

Examples of virtual reality in marketing

Virtual reality is used in marketing to create experiences, and it’s something that’s becoming more commonplace for businesses.

This use of AI marketing in the form of a virtual reality campaign allowed Volvo to target users who weren’t near a dealership or who may not have visited the dealership prior to the XC90 Experience.

Other brands, such as LiveNation, have also used VR to create experiences for customers—and it’s something that we know will only continue.

Augmented reality

Augmented reality, or AR, is the augmentation of your own reality, the one that you’re currently in and surrounded by. AR lets us see the real-life environment right in front of us—my computer screen, my cup of coffee, my dogs sleeping in a chair—and overlays it with digital augmentation. So the real world and the digital world are intertwined.

Examples of augmented reality in marketing

There are some really cool examples of augmented reality marketing campaigns, and brands are getting more and more creative in how they’re using AR in marketing.

One example comes from IKEA. Their app, IKEA Place, allows users to place “true-to-scale” models of IKEA furniture right in their own spaces. Not sure if a rug will work with your current furniture? Try the app. Looking for a new bedside table but want to make sure it will fit? The app helps with that, too.

This genius application of AI marketing in the form of an AR app solves a problem many shoppers have when it comes to their furniture purchases.

Another one of my favorite examples of AR is USA TODAY’s 321 Launch app, which lets you use augmented reality to experience a rocket launch right from your phone on any flat surface.

Through immersive storytelling and creative experiences that solve consumer problems, augmented reality provides a practical and impactful use for AI marketing.

Voice

Voice is one of the forms of artificial intelligence that the majority of us are most familiar with. Artificial intelligence powers Siri, Alexa, Google Home, and other voice assistants and uses natural language processing to understand our queries and identify our unique voices.

Examples of voice AI in marketing

Marketers, brands, and local businesses are still trying to harness the power of voice search, even though it’s technically been around since 2010. If your business or brand can be the one recommended by voice assistants after a local search, you can win a large share of the market. It just comes down to how to do that.

Related: Get our guide to master voice search for your business.

If you’re looking for a real-world example, just ask your voice assistant for “best restaurant near me” or “dry cleaners open now” and see what results you get.

An example of voice search results from Siri. 

Machine learning

Machine learning is a type of AI that means a machine can learn on its own without being programmed to do so by a human. Its system can automatically learn and improve from experience. Sounds a little crazy, right?

AI will gather information like what types of shows you watch on Netflix, the kinds of products you buy on Amazon, how many minutes you leave your refrigerator open, whether you prefer the scenic route or the quickest route in the car, and what kinds of jokes you like. It can then make recommendations based on this data and improve over time.

Machine learning is the reason your Spotify playlists can become so narrowed in on what you like or don’t like—it’s learning from your behavior based on every liked or skipped song.

Dave gets it.

Examples of machine learning in marketing

Machine learning is probably the most common application of artificial intelligence in marketing because it can happen in the backend of a lot of systems and programs. Google and Bing both use machine learning AI to refine search results.

Google even has a name for theirs: RankBrain. RankBrain is “a component of Google’s core algorithm which uses machine learning to determine the most relevant results to search engine queries.”

According to Moz, “the query goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and the words of the query to determine the searcher’s true intent. By discerning this true intent, Google can deliver more relevant results.”

In layman’s terms, RankBrain is using machine learning to process searches and deliver what it deems as the most useful result to the searcher.

Machine learning is hugely useful in instances where there is a large amount of data to process and has optimized many aspects of marketing for businesses and brands both large and small.

Related: The benefits of artificial intelligence in marketing.

5 ways to use artificial intelligence in marketing

You’re sold on artificial intelligence in marketing now, right? Great! So how do you get started? Here are a few ways your business—no matter the size or budget—can use artificial intelligence to power your marketing.

1. AI and lead management

Here’s an example of email templates that use AI and automation to keep contacts engaged after becoming a lead from LOCALiQ’s Client Center. 

2. AI and A/B testing

A/B testing has many benefits for your marketing campaigns. By A/B testing your campaigns, you can identify what is resonating with your customers so you can drive better results and maximize your budget.

When AI is used in A/B testing, automatic tests and tweaks can be created and analyzed without you needing to manually isolate variables and create tests. The AI can then select the best-performing ad variation and run that without you lifting a finger.

This combination of AI and automation allows you to A/B test more variations and zero in on the factors that will drive the best results. Plus, with machine learning involved, the AI will continue to learn what’s working best for your campaigns and make recommendations based on those results.

3. AI and budget optimization

One challenge many brands and business owners encounter is distributing their marketing budget across channels. This is often an extremely manual process that requires the use of multiple systems, reports, and calculations to determine the right budget mix. And when it comes time to make changes, you’re going through the steps all over again.

By incorporating AI into your marketing budget mix, automatic optimizations can be made to your budget and bids across channels through a single system.

Often, these optimizations can be made based on the channel and channel-specific factors like targeting, bid strategy, and more, that are driving the best results for your business. This makes your cross-channel marketing more effective and easier for you to execute.

4. AI and ad design optimizations

Similar to A/B testing, there are times when you’ll want to test ad design variations to find out what will drive the best results. One way you can do this is by using AI in your design optimizations.

This can result in small design changes, such as shortening copy, changing the color of a call-to-action button, or updating font, which can lead to meaningful results.

Here’s an example of an ad design that was tested and optimized using AI:

5. Creating experiences with AI

What’s going to set your business apart from others in your market? Many marketers believe the answer is through creating unique experiences that engage your customers. If you can provide a way for customers to engage with your business in a meaningful and impactful way, you can stand out from the competition and win more than just new business—you can win brand loyalty.

Not every business and brand has the means to host or create mind-blowing in-person experiences like customer appreciation events or conferences featuring the biggest celebrities. But you can think creatively and use AI in the form of virtual reality or augmented reality to create experiences and connections with your customers—no matter where they, or you, are located.

One of my favorite examples is St. Jude’s Hall of Heroes campaign. Using virtual reality, St Jude gives people a way to hear stories from childhood cancer survivors and their families so they can experience something through VR that they wouldn’t get to experience otherwise.

Think of ways you can use AI in marketing to create experiences and connect with your customers—even if it’s something as simple as adding chat to your website or creating automatic email replies when you receive an inquiry after hours.

Artificial intelligence in marketing: An intelligent decision for any business

Artificial intelligence in marketing will only continue to gain steam in the coming years. You can set your brand apart by using AI to deliver a good customer experience, demonstrate value to your customers, streamline processes for your business, and make meaningful optimizations that will drive better results.

Stephanie Heitman

Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.

Other posts by Stephanie Heitman

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Best Galaxy S10 Cases You Can Buy Right Now

Samsung unveiled its Galaxy S10 lineup of flagships a couple of days ago and interested buyers can pre-order the devices. Out of the trio of devices, the Galaxy S10 is the device that most users might end up opting for since it’s neither too big and neither too small (hello Galaxy S10e!) and starts at a 100 bucks cheaper than the Galaxy S10+.

Nonetheless, all three devices cost a pretty penny and it would be a shame if the device picks up scratches or gets dinged within a couple of days of use.

To prevent this, we’d suggest slapping on a great case which would help you keep your shiny new Galaxy S10 in mint condition for a long time.

There are a bunch of cases available for the Galaxy S10; however, we’ve sorted out the absolute best cases for the S10 currently available. So without much further ado, let’s check out the best cases for the brand new Galaxy S10.

RECOMMENDED

Given below are the best cases for the Galaxy S10. We have included many types, including the clear, leather, wallet, very thin, rugged, armor, and more.

Best Galaxy S10 cases

Check out some of the best cases for the Galaxy S10 that we have hand-picked for you right below.

Totallee Ultra-thin case

If you don’t want to add any bulk to your brand new Galaxy S10 yet want to add some decent protection from scratches, then this ultra-thin case from Totallee should be the case that gets its place on your Galaxy S10.

Totallee is well known for their ultra-thin cases hence there’s no reason to hesitate since the case quality is top notch and would last a long time. The case also provides scratch protection and minor drop protection as well.

ESR Essential Guard Clear Case

If you’re looking for a sleek clear case to show off the original color of your Galaxy S10, then look no further than this lightweight and slim case from ESR. The case if flexible and fits the Galaxy S10 perfectly. What’s even more interesting is the fact that the case is almost just as thin as the cases from Totallee.

The raised edges on the case also help protect the device screen from picking up any scuffs and scratches on flat surfaces. The case also helps protect the device from being damaged in minor drops.

Mous Origins cases (Carbon Fibre, Leather, Walnut, Bamboo)

This ultra-durable cases from Mous would help keep your Galaxy S10 safe and sound even from drops as high as 6 feet. This makes it one of the most durable cases currently available for the Galaxy S10. The case also comes with a free screen protector, yay!.

The case is also available in a variety of finishes such as carbon fiber, leather, walnut, and bamboo; however, the leather and bamboo finishes would cost you $10 extra. The AiroShock technology used in the case helps to absorb impacts to prevent the body of the device from being damaged.

Buy on Mous: $49.99

Ciel by CYRILL Leather Case

If you’re looking for a basic PU leather case, then this case from Cyrill should be the end to your search. The case has just one visible logo at the bottom while the rest of the case is super minimal and free from any branding or fancy designs.

The case also has precise cutouts and is also fairly thin and lightweight which means you wouldn’t be adding much bulk to your device by choosing to protect your device with the Ciel by CYRILL case.

Buy on Amazon: $24.99 

Spigen Neo Hybrid Case

Spigen’s latest Neo Hybrid Case is absolutely fantastic. The case has a certain style to it that looks way cooler than most other cases. The case is also compatible with wireless charging like most other cases on the list.

Even though the case is fairly thin and lightweight, it does offer some decent drop protection as well; however, this isn’t going to replace your standard rugged case in case you’re wondering. Nonetheless, if you want a stylish case that offers decent drop protection without being too bulky, then the Spigen Neo Hybrid case if the one you should choose.

OtterBox DEFENDER SERIES Rugged Case

OtterBox is widely known for its rugged and durable yet stylish cases. The Defender Series case from OtterBox is their most durable case series and is available for the Galaxy S10 as well. The case offers great drop protection since it has two layers; soft layer outside and a solid layer inside.

The case also comes with a belt-clip holster which also doubles as a kickstand for the device. More importantly, this is one of the only cases to come with port covers as well hence your Galaxy S10 ports would remain lint free if you choose to go with this case from OtterBox.

Ghostek Atomic Slim Case

This cool clear-back rugged case from Ghostek is one of the best rugged clear-back cases currently available for the Galaxy S10. The case can protect your shiny new S10 from drops up to 2 meters high which is pretty insane.

More importantly, even though the case is slightly towards the bulkier side, you’d still be able to use Wireless Charging and Wireless PowerShare even with the case on. All the buttons and ports are easily accessible as well.

Samsung LED Cover

If you’re looking for a unique and cool cover for your Galaxy S10, then look no further than Samsung’s very own LED cover. Not only does the case provide some decent scratch and drop protection, but it also has a bunch of LED indicators at the back.

The LED indicators light up when you receive notifications and you can also customize the LED icons with the built-in icon editor and create custom icons for your contacts or events. Since the cover is made by Samsung itself, it fits the device perfectly and all buttons and ports are easily accessible.

Incipio NGP Translucent Flexible Case

If you’re looking for a basic flexible case for your Galaxy S10, then this ultra-minimal case from Incipio is the one to get. The case does not have any visible branding whatsoever and is pretty lightweight and sleek.

The Air-Cushion technology used in the case also provides good drop protection and the raised screen edge design also helps the screen from being damaged in minor drops. The case is also compatible with wireless charging.

Samsung Leather Cover

If you’re looking for a genuine leather case for the Galaxy S10, then you might want to opt for this official leather case from Samsung itself. This is one of the only and the best genuine leather case for the Galaxy S10 currently available.

The cover is quite thin and light and offers a premium in-hand feel. It’s also compatible with wireless charging and offers some decent scratch and drop protection. The cover is available in a variety of colors.

Noreve Leather Rear Shell Case

This leather rear shell case from Noreve is the best leather rear shell case you could find for the Galaxy S10. You could go bonkers with the customization offered by the company and you could purchase the case in a variety of colors and leather finishes.

Apart from the exterior color you also have the option to customize the interior lining. The leather is handcrafted and of high-quality. The thermoplastic frame does not disrupt any feature on the S10 such as the wireless charging or PowerShare.

Buy on Noreve: From $32.76

Caseology Parallax

Caseology’s Parallax Case has a stunning design and offers great drop protection for your Galaxy S10. The case is compatible with screen protectors and other accessories as well and does support wireless charging.

Not only does the case protect your device from everyday bumps and scratches but it also thin and lightweight. The 3D geometric design offers a great surface to grip on.

BodyGuardz Harmony Rugged Case

This fantastic rugged case from BodyGuardz offers great protection for the Galaxy S10 and the company’s patented Kevlar material helps absorb the impact of a drop to keep the device free from damage.

The case also comes with metallic buttons which offer tactile feedback. More importantly, the case does not add much bulk to the device and has a slim profile. The case is also compatible with wireless charging which is a bonus.

RELATED

Top 5 Metaverse Activations You Need To Know About Right Now!

Brands have ramped up their digital efforts during each phase of the pandemic as we all face a new Metaverse transformation of the internet, also known as Web3. The subsequent development of the internet is around the corner, and brands within a popular culture like apparel, music, and entertainment are testing the waters by engaging in various prototypes of the Metaverse. Platforms such as Roblox, Fortnite, and Sandbox are just a few examples of the earliest creations.  

Ocean Out of doors x The Immersive Form

In tandem with London Pleasure on July 2, company The Immersive Form is teaming with Ocean Out of doors and proprietor of the Piccadilly Lights, Landsec, to deliver the metaverse to the parade route. The large OOH display screen looming over the famed highway junction will show digital artwork by Kadine James and MCVISUALS that depict LGBTQ+ avatars taking part in Pleasure celebrations. The visible expertise can even embody a QR code to attach viewers to a metaverse Pleasure celebration, combining each in-person and online celebration.  

ComplexLand in the Metaverse

Complex Networks debuted their first iteration of ComplexLand, their virtual retail experience created in 2023, to replace their traditional in-person ComplexCon shopping event at the start of the pandemic. Since the virtual space went mainstream before the term “Metaverse” was introduced and before the NFT and cryptocurrency rush, it took some time for the public to catch on to the latest development. Facebook, now known as Meta, then formally introduced the metaverse at the end of 2023, and brands jumped on the wave, hoping to stay ahead of the curve.  

Charli Cohen

Charli Cohen creates NEXTWEAR, sustainable clothing with digital counterparts to be experienced in-game, in augmented reality, virtual reality, and across the metaverse. To celebrate 25 years of Pokémon, Charli Cohen teamed up with U.K. high-end retailer Selfridges and Yahoo RYOT Lab to launch Electric/City, an immersive virtual city inspired by the world’s fashion capitals, where visitors can explore the space and shop exclusive physical and digital garments.  

Wendy

When video game platform Fortnight announced a food-fight event between Team Pizza and Team Burger, Wendy’s launched an organic meta campaign to promote its burgers. Team Burger stored its meat in freezers, but Wendy’s “doesn’t do frozen beef!” So Wendy’s created an avatar on Twitch, dropped into the game, and began destroying burger freezers. For nine hours, Wendy destroyed burger freezers, promoting the mission on Twitter and inviting gamers to join.  

Balenciaga

Brands have ramped up their digital efforts during each phase of the pandemic as we all face a new Metaverse transformation of the internet, also known as Web3. The subsequent development of the internet is around the corner, and brands within a popular culture like apparel, music, and entertainment are testing the waters by engaging in various prototypes of the Metaverse. Platforms such as Roblox, Fortnite, and Sandbox are just a few examples of the earliest chúng tôi tandem with London Pleasure on July 2, company The Immersive Form is teaming with Ocean Out of doors and proprietor of the Piccadilly Lights, Landsec, to deliver the metaverse to the parade route. The large OOH display screen looming over the famed highway junction will show digital artwork by Kadine James and MCVISUALS that depict LGBTQ+ avatars taking part in Pleasure celebrations. The visible expertise can even embody a QR code to attach viewers to a metaverse Pleasure celebration, combining each in-person and online celebration.Complex Networks debuted their first iteration of ComplexLand, their virtual retail experience created in 2023, to replace their traditional in-person ComplexCon shopping event at the start of the pandemic. Since the virtual space went mainstream before the term “Metaverse” was introduced and before the NFT and cryptocurrency rush, it took some time for the public to catch on to the latest development. Facebook, now known as Meta, then formally introduced the metaverse at the end of 2023, and brands jumped on the wave, hoping to stay ahead of the curve.Charli Cohen creates NEXTWEAR, sustainable clothing with digital counterparts to be experienced in-game, in augmented reality, virtual reality, and across the metaverse. To celebrate 25 years of Pokémon, Charli Cohen teamed up with U.K. high-end retailer Selfridges and Yahoo RYOT Lab to launch Electric/City, an immersive virtual city inspired by the world’s fashion capitals, where visitors can explore the space and shop exclusive physical and digital chúng tôi video game platform Fortnight announced a food-fight event between Team Pizza and Team Burger, Wendy’s launched an organic meta campaign to promote its burgers. Team Burger stored its meat in freezers, but Wendy’s “doesn’t do frozen beef!” So Wendy’s created an avatar on Twitch, dropped into the game, and began destroying burger freezers. For nine hours, Wendy destroyed burger freezers, promoting the mission on Twitter and inviting gamers to join.Fashion house Balenciaga partnered with Epic Games to integrate high-fashion Fortnite skins. Four skins were created, along with Balenciaga-themed accessories such as a designer pickaxe and Balenciaga bling backpack. An in-game Balenciaga-themed hub was developed, and a real-world clothing line was also offered. The hub includes a virtual Balenciaga store where visitors can buy cosmetics.

You Can Now Use Facebook As Your Calendar App

Facebook Events app on iOS

Facebook has released a dedicated app on iPhone that you can use as your dedicated calendar.

Events on Facebook are almost as integral a part of the service as photos, status updates, and the almighty poke. To place greater emphasis on events, the social networking site has released an app named just that, Events, for iOS (with an Android version on the way). As one would expect, the app gives you an overview of your various Facebook events coming up. The app also suggests events you might like, based on interests selected when you first open the app. Though most interesting is that Facebook offers to tie-in to your regular iCloud calendar, meaning if you want to make it your primary calendar app you can very well do so.

To start, download and install the app from here. If you’re already logged into Facebook on your phone, you’ll be prompted to “Continue as Your Name Here.” Follow the motions and enter the app.

After entering the home screen, tap the calendar icon (third from the left). You’ll be taken to the calendar view. At which point you may be greeted by a giant lock symbol. If so, the app will tell you to head over to the Settings app and change a toggle in privacy. While we couldn’t find the Events app in the privacy portion of Settings, here’s what did work.

Head to the fourth icon to reach the Events app settings, and tap the first selection Calendars.

Select the calendar icon Facebook Events app

Adding your iCloud calendar Facebook Events app

Upon tapping Calendars, you’ll be prompted to give Facebook access to your iOS calendar (the default calendar system on iPhone). To create and modify non-Facebook events within the Events app, you’ll need to allow access. This access can be revoked at any time within the privacy section of the Settings app.

Once you’ve granted access, you can add an event using the plus button in the top right. You’ll be greeted with a menu asking if you want to create a Facebook event or a standard calendar one.

Facebook Events app

In the wake of the calendar app Sunrise, Facebook’s Events app could fill a hole in the app screen of power calendar users. Few apps offer event suggestion just a few panels over and combining a users default iPhone calendar is a clever way to keep users inside Events. Support for Google Calendar would seal the deal but we’ll wait and see what the Android version brings.

How To Use Nvidia Geforce Now In India Right Away

Nvidia’s game streaming service GeForce Now has been in beta for quite some time, but now, the company has finally opened it for public access. However, the company is still limiting its Stadia competitor to the US so far. So, if you’re in India and you want to test out Nvidia’s take on the whole cloud-gaming concept, here’s how you can use Nvidia GeForce Now in India right now.

What is GeForce Now

First off, what is GeForce Now? Simply put, GeForce Now is a cloud game streaming service that lets users play high-end games on basically any computer or smartphone they have without worrying about the hardware inside their system. You can play battle royale games like Apex Legends on a MacBook or a low-end Windows laptop, or even an Android smartphone. All you really need is an account with GeForce Now, and a fast internet connection. If you have that, you’re all set to play your games wherever you like and on whatever device you want.

In concept, this is similar to other options like Microsoft’s Project xCloud, and Google Stadia. However, unlike Google Stadia, Nvidia isn’t restricting users to a very short list of devices anymore. You can use GeForce on Windows, macOS, Nvidia Shield TV, and Android smartphones. The only thing missing so far is iOS, and I hope Nvidia adds that soon as well.

How to Use GeForce Now in India

So, now that we have a general idea about what GeForce Now is, let’s take a look at how you can use it in India right away. Here’s what you need to do.

First up, download a VPN if you don’t already have one. You can choose one from our list of best VPN apps for Windows and macOS if you want. For testing, I tried Tunnelbear and ExpressVPN and both of them worked perfectly fine.

Log in with your Nvidia account if you have one, or create a new account like I did.

Once you verify your email, you will be able to download the GeForce Now app for your platform of choice. Since I’m testing this on a Mac, I downloaded the GeForce Now app for macOS.

You can now search for games you own, or for the free to play titles like Apex Legends (that’s the one I tested the service with) and add them to your GeForce Now library.

When you launch a game for the first time, GeForce Now might ask you to sign in with the account you use for the game. It will then check your network to ensure you get a seamless experience.

In my case, I was testing the service on our incredibly slow office WiFi with a VPN running on top of it. So I wasn’t really surprised when GeForce Now said that the network will support only 1280×800 at 30FPS streaming. Your mileage may vary depending on the WiFi speeds you have at your place, and the VPN service you’re using.

List of Nvidia GeForce Now Supported Games (Continuously Updated)

7 Days to Die

A Plague Tale: Innocence

Absolver

Ace Combat 7: Skies Unknown

Age of Wonders III

Age of Wonders: Planetfall

AI: The Somnium Files

Aion

Albino Lullaby: Episode 1

Albion Online

Amazing Cultivation Simulator

American Truck Simulator

Ancestors Legacy

Anno 1800

AO International Tennis

Apex Legends

Apollo 11 Lunar Landing Demo

Argo

ARK: Survival Evolved

ARK: Survival Of The Fittest

Arma 3

Armello

Armored Warfare

Artifact

Assassin’s Creed III

Assassin’s Creed IV Black Flag

Assassin’s Creed Odyssey

Assassin’s Creed Origins

Assassin’s Creed Unity

Assassin’s Creed Syndicate

Assetto Corsa

Assetto Corsa Competizione

Asterix & Obelix XXL 3 – The Crystal Menhir

ASTRONEER

ATLAS

ATOM RPG

Atomega

AVICII Invector

Batman Arkham Asylum Game of the Year Edition

Batman Arkham City – Game of the Year Edition

Batman Arkham Knight

Batman Arkham Origins

Battlefleet Gothic: Armada 2

Battlerite

Battlerite Royale

Battletech

BeamNG.drive

Bear With Me: The Lost Robots

Besiege

BioShock Infinite

BioShock Remastered

BioShock 2 Remastered

Black Desert Online

Black Future ’88

Black Squad

BLACKSAD: Under the Skin

Blackwake

Blair Witch

BlazBlue: Cross Tag Battle

Borderlands 2

Borderlands 3

Borderlands Game of the Year Enhanced

Borderlands: The Pre-Sequel

Brawlhalla

Brothers: A Tale of Two Sons

Call of Cthulhu

Call of Duty: World at War

Call of Duty 4: Modern Warfare

Call of Duty: Black Ops 4

Call of Duty: Black Ops III

Call of Duty: Infinite Warfare

Call of Duty: Modern Warfare

Call of Duty: Modern Warfare 2 Multiplayer

Call of Duty: Modern Warfare 2 Singleplayer

Call of Duty: Modern Warfare 3 Multiplayer

Call of Duty: Modern Warfare 3 singleplayer

Call of Duty: WWII

CardLife: Cardboard Survival

Catherine Classic

Celeste

Chernobylite

Chivalry: Medieval Warfare

Cities: Skylines

Claybook

Closers

Commandos 2 – HD Remaster

Company of Heroes

Conan Exiles

Conception PLUS: Maidens of the Twelve Stars

Construction Simulator 2 US – Pocket Edition

Constructor Plus

Cooking Simulator

Counter-Strike: Global Offensive

Counter-Strike

Counter-Strike: Source

Crash Bandicoot N. Sane Trilogy

Crossfire

Crossout

Crusader Kings II

Crying Suns

Cuisine Royale

Cultist Simulator

Cuphead

Dakar 18

DARK SOULS II

DARK SOULS II: Scholar of the First Sin

DARK SOULS III

DARK SOULS: REMASTERED

Darkest Dungeon

Darksiders II Deathinitive Edition

Darksiders III

DARKSIDERS: GENESIS

Darwin Project

Dauntless

Dawn of Man

DayZ

Dead by Daylight

Dead Cells

Dead Frontier 2

Dead In Vinland

Deceit

Deep Rock Galactic

Deep Sky Derelicts

Deliver Us The Moon: Fortuna

Depth

Descenders

DESOLATE

Destiny 2

Diablo III

Diesel Brothers: Truck Building Simulator

DiRT 4

DiRT Rally 2.0

Dirty Bomb

Disco Elysium

Dishonored

Dishonored 2

Dishonored: Death of the Outsider

Distance

Divinity: Original Sin 2

Don’t Starve

Don’t Starve Together

Donut County

DOOM

Dota 2

Dota Underlords

Double Turn

Dragon Nest

Dungreed

DUSK

Dying Light

Dying Light: Bad Blood

EARTH DEFENSE FORCE 5

Edge Of Eternity

ELEX

Elite Dangerous

Empyrion – Galactic Survival

Endless Space

Enter the Gungeon

Euro Truck Simulator 2

Europa Universalis IV

EVE Online

Everreach: Project Eden

EVERSPACE

EXAPUNKS

F1 2023

F1 2023 Anniversary Edition

F1 2023

Factorio

Fade to Silence

Fallout 3: Game of the Year Edition

Fallout 76

Fallout: New Vegas

Far Cry 4

Far Cry 5

Far Cry New Dawn

Far Cry Primal

Farm Together

Farming Simulator 17

Farming Simulator 19

Fear The Wolves

FIA European Truck Racing Championship

Fimbul

Five Nights at Freddy’s

Five Nights at Freddy’s 2

Football Manager 2023

Football Manager 2023

Football Manager Touch 2023

For Honor

Forager

Forged Battalion

Fortnite

Fractured Lands

Friday the 13th: The Game

FrostPunk

FrostRunner

FTL: Faster Than Light

Garry’s Mod

Generation Zero

Gloomhaven

Golf With Your Friends

Gravel

GreedFall

Green Hell

Grim Dawn

GRIP: Combat Racing

Guacamelee! 2

Guild Wars 2

GUILTY GEAR Xrd -REVELATOR-

Hacknet

Half-Life

Half-Life 2

Hearts of Iron IV

Hell Let Loose

Hellblade: Senua’s Sacrifice

Heroes of Newerth

Heroes of the Storm

HITMAN

HITMAN 2

Hobo: Tough Life

Holdfast: Nations At War

Hollow Knight

Homefront: The Revolution

Hot Lava

House Flipper

Human: Fall Flat

Hunt: Showdown

Ice Age: Scrat’s Nutty Adventure

Idle Champions of the Forgotten Realms

Immortal: Unchained

Imperator: Rome

Infliction

Injustice 2

INSOMNIA: The Ark

Insurgency

Insurgency: Sandstorm

Into the Breach

Islands of Nyne: Battle Royale

I’m not a Monster

Jurassic World Evolution

Kenshi

Kerbal Space Program

Killing Floor 2

Kingdom Come: Deliverance

Kingdom Rush Origins

Kingdom Two Crowns

KurtzPel

Last Tide

League of Legends

Left 4 Dead 2

LEGO Batman 2 DC Super Heroes

LEGO Batman: The Videogame

LEGO Batman 3: Beyond Gotham

LEGO DC Super-Villains

LEGO Harry Potter: Years 1-4

LEGO Jurassic World

LEGO Marvel Super Heroes 2

LEGO MARVEL’s Avengers

LEGO Marvel Super Heroes

LEGO The Incredibles

LEGO Worlds

Leisure Suit Larry – Wet Dreams Don’t Dry

Lethal League Blaze

Lineage II

Little Big Workshop

Lonely Mountains: Downhill

Mad Max

Mafia III

Magic the Gathering: Arena

Mechwarrior 5: Mercenaries

MEG 9: Lost Echoes

Men of War: Assault Squad 2

Metro 2033 Redux

Metro Exodus

Metro: Last Light Redux

Middle-earth: Shadow of Mordor

Middle-earth: Shadow of War

Minecraft: Java Version

Minion Masters

Miracle snack shop

Monster Energy Supercross – The Official Videogame 2

Monster Energy Supercross – The Official Videogame 3

Moonlighter

Moons of Madness

MORDHAU

Mortal Kombat 11

Mortal Kombat X

Mosaic

MOTHERGUNSHIP

Mount & Blade

Mount & Blade: Warband

MUSYNX

Mutant Year Zero: Road to Eden

MXGP 2023 – The Official Motocross Videogame

My Memory of Us

My Time at Portia

Myst III: Exile

Myst IV: Revelation

Myst V: End of Ages

Myst Masterpiece Edition

Narcosis

NASCAR Heat 3

NBA 2K Playgrounds 2

NBA 2K17

NBA 2K18

NBA 2K19

Nex Machina

Next Day: Survival

No Man’s Sky

Orwell: Keeping an Eye On You

Out of the Park Baseball 19

Outlast

Outward

Overcooked 2

OVERKILL’s The Walking Dead

Overland

Overwatch

Owlboy

Oxygen Not Included

Paladins

Papers, Please

Parkitect

Past Cure

Path of Exile

Pathfinder: Kingmaker – Enhanced Edition

Pax Nova

PAYDAY 2: Ultimate Edition

PC Building Simulator

Phantom Doctrine

Pillars of Eternity

Pillars of Eternity II: Deadfire

PixARK

Plane Mechanic Simulator

PLANET ALPHA

Planet Coaster

Planet Zoo

PlanetSide 2

Planetside Arena

PLAYERUNKNOWN’S BATTLEGROUNDS

PLAYERUNKNOWN’S BATTLEGROUNDS Test Server

Portal 2

Portal

Post Scriptum

Praetorians – HD Remaster

Praey for the Gods

Prey

Project CARS

Project CARS 2

Project Winter

PUBG: Closed Experimental Server

Pummel Party

Pure Farming 2023

Pyre

Q.U.B.E. 2

Quake II RTX

Quake Champions

Race With Ryan

RAD

Raft

RAGE 2

RAID: World War II

Ravenfield

Realm Grinder

Realm Royale

realMyst: Masterpiece Edition

Reigns: Game of Thrones

Remnant: From the Ashes

Rend

RIDE 3

RiME

RimWorld

Risen 3 – Titan Lords

Rising Storm 2: Vietnam

Riven: The Sequel to MYST

Rocket League

Rugby 20

Russian Fishing 4

Rust

Sacred 3

Salt and Sanctuary

SCP: Secret Laboratory

SCUM

Sekiro: Shadows Die Twice

Semblance

Session: Skateboarding Sim Game

Shadow Warrior 2

Shadowrun Returns

Shenmue I & II

Shenmue III

Sid Meier’s Civilization V

Sid Meier’s Civilization VI

Silver Chains

Skybolt Zack

Slay the Spire

SMITE

Sniper Elite 3

Sniper Elite 4

Sniper Elite V2 Remastered

SOMA

Sonic Forces

Sonic Mania

SOULCALIBUR VI

SoulWorker

Space Engineers

Space Hulk: Tactics

Spacelords

SpellForce 3

SpellForce 3: Soul Harvest

Spintires: MudRunner

Splitgate: Arena Warfare

SpyParty

Spyro Reignited Trilogy

Squad

Star Control: Origins

Star Wars: Battlefront 2 (Classic, 2005)

STAR WARS – Knights of the Old Republic

Starbound

StarCraft II

StarCraft Remastered

Stardew Valley

Startup Company

Steam

Stellaris

Still There

Strange Brigade

Subnautica

Subnautica: Below Zero

Sundered

Sunset Overdrive

Super Mega Baseball 2

Surviving Mars

Switchblade

Tabletop Simulator

Tacoma

Team Fortress 2

Team Sonic Racing

TEKKEN 7

TERA

Terminator: Resistance

Terraria

The Bard’s Tale IV

The Bradwell Conspiracy

The Crew 2

The Crew

The D.R.G. Initiative

The Darkness II

The Elder Scrolls V: Skyrim

The Elder Scrolls V: Skyrim Special Edition

The Elder Scrolls Online: Elsweyr

The Evil Within 2

The Fisherman – Fishing Planet

The Forest

The Golf Club 2023 featuring PGA TOUR

The Isle

The Jackbox Party Pack 3

THE KING OF FIGHTERS ’98 ULTIMATE MATCH FINAL EDITION

The Legend of Bum-Bo

The Legend of Heroes: Trails of Cold Steel

The LEGO Movie – Videogame

The LEGO Movie 2 Videogame

The LEGO NINJAGO Movie Video Game

The Long Dark

The Surge

The Surge 2

The Walking Dead: The Final Season

The Witcher 2: Assassins of Kings Enhanced Edition

The Witcher 3: Wild Hunt

The Witness

theHunter: Call of the Wild

They Are Billions

Thief Simulator

This War of Mine

Thronebreaker: The Witcher Tales

Tom Clancy’s Ghost Recon Wildlands

Tom Clancy’s Rainbow Six Siege

Tom Clancy’s Rainbow Six Siege – Technical Test Server

Tom Clancy’s The Division

Tom Clancy’s Ghost Recon Breakpoint

Tom Clancy’s The Division 2

Torchlight II

Total War: THREE KINGDOMS

Totally Accurate Battle Simulator

Totally Accurate Battlegrounds

Tower of Time

Transport Fever

Transport Fever 2

Tree of Savior

Trials Rising

Tricky Towers

Trine 4: The Nightmare Prince

Triton Survival

Tropico 6

Trove

Trover Saves The Universe

TT Isle of Man

Two Point Hospital

Ultimate Fishing Simulator

Underworld Ascendant

Unknown Fate

Unturned

URU: Complete Chronicles

V-Rally 4

Valkyria Chronicles 4

Vampyr

Vanquish

War of Rights

War Thunder

Warframe

Warhammer 40,000: Inquisitor – Martyr

Warhammer 40,000: Inquisitor – Prophecy

Warhammer 40,000: Mechanicus

Warhammer: Chaosbane

Warhammer: End Times – Vermintide

Warhammer: Vermintide 2

WARRIORS OROCHI 4

Watch_Dogs 2

Watch_Dogs

We Happy Few

Welcome to the Game II

Will To Live Online

Wolfenstein II: The New Colossus

Wolfenstein: The New Order

Wolfenstein: The Old Blood

Wolfenstein: Youngblood

World of Tanks

World of Tanks: Blitz

World of Warcraft Classic

World of Warcraft: Battle for Azeroth

World of Warships

World War 3

World War Z

Worms W.M.D

Wreckfest

WWE 2K19

WWE 2K20

Wytchsun: Elleros Origins

X4: Foundations

XCOM 2

XERA: Survival

Yakuza 0

Yakuza Kiwami

Yoku’s Island Express

Yooka-Laylee

Yooka-Laylee and the Impossible Lair

Ys VIII: Lacrimosa of DANA

Z1 Battle Royale

The Scroll Of Taiwu

Play Your Favorite Games Anywhere with GeForce Now

So that’s basically it. You can now play any of the over 400 supported games on GeForce Now (although GTA V isn’t on it) on any device you like. It’s pretty great. However bear in mind that since we’re using a VPN to access the service, you might have to deal with higher than usual ping values. I would recommend not playing multiplayer shooters until the service is actually available in India, otherwise you might get really annoyed with the latency here.

Five Classic Productivity Rules You Need To Break, Right Now

It seems we’ve been led down a garden path when it comes to productivity.

Image source: Getty Images

In July 2023, author Kate Lister asked on Twitter, “How old were you when you realised your original plan of being really nice, working really hard, and taking on much more than you should in the hope you would be automatically rewarded for this without asking, was totally $#!^?”

This message seemed to resonate as she had over 300,000 likes and over 40,000 retweets.

It seems we’ve been led down a garden path when it comes to productivity. We’ve been told, “hard work will get you ahead”, and that we need to be “more productive” and that “urgent & important” is what we should aspire to. 

And don’t even get me started on stretch goals!

These beliefs or mindsets are a hangover from the industrial revolution.  In a knowledge economy, we need to think differently about work and productivity.

According to research by The Development Academy, despite years of training, books and strategies we are still not getting it right when it comes to time management.

As a productivity expert and author, I’ve seen, read, researched tried out most hacks, tips and tricks and here’s what I believe are the top five rules about productivity you should break and what to do instead.

Hard work will get you ahead

We’ve all had those days/weeks where we feel like we have been flat out, and yet we get to the end of the week and still feel we haven’t achieved anything.

Instead of thinking of work as “hard” we need to focus on how we can get into flow. 

It’s likely that your most productive days were because you were in flow doing all the right things at the right time.  Work shouldn’t feel hard.

Identify the two or three things that will make a real difference in your day and get those done. Once they are done, you can take the foot off the accelerator and give yourself some thinking and breathing space, or be available for others that might need help.

Being 100% on, 100% of the time Have a To-Do List

When you think about it, to do lists are the ultimate in procrastination.  You write down things you are going . . . to do. Don’t get me wrong, I am a fan of getting things out of your head and onto paper, however if they aren’t managed well, they can create even greater feelings of overwhelm. Instead of one big, long list of things do to, carve it up according to the best time of day, eg the morning are better for mental alertness, when you need your smarts, and the afternoon is better for routine work. 

Do the most challenging things first

Momentum trumps motivation. Studies in neuroscience have shown that creating momentum is what will get you through your day. Creating a pattern of completion, or achievement sets off neurotransmitters that have you feel motivated to continue on regardless of the difficulty or level of desire you have for a project.

Finish up everything before you head home

Rather than letting your to-do list determine the end of your day, pick a time.  There are two good reasons for this:  1. You can then finish the day and head home at a reasonable hour, 2. Chances are the hard stop will push you to get through more than you thought possible.

However, resist the urge to clear your inbox by the end of the day. By clearing your inbox, you are overloading others who are also trying to get out clean for the weekend.

In summary, traditional time management theories haven’t kept pace with modern workplace demands. The old adage of working smarter, not harder, is what is at play here. When you make conscious choices about what you need to do, and then decide the best time to do it, you will set yourself up for successful productive days.

Donna McGeorge is a best-selling author and global authority on productivity. Her book series, It’s About time covers meetings, structing your day, and doing more with less. Find out more about Donna at Donna McGeorge: Speaker, Author, Facilitator, Coach

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