Trending December 2023 # 5 Ways To Keep Your Seo Clients Forever # Suggested January 2024 # Top 21 Popular

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We are all very well aware that the SEO landscape is one that is always changing. Keeping up with the Googles and Bings of the world is a job that requires constant management and upkeep.

For those of us who work in the industry, it’s easy to forget what are our roles are when servicing client needs. This is why over the years, and moving forward, the role of the SEO becomes more than just ranking web pages at the top of search engine results. Our roles need to factor in what our clients are really looking for, which usually involves more sales and more money in their pockets.

Understanding these client needs and how to properly service them is the key to any successful digital marketing agency. Let’s discuss some key factors that help you build a strong relationship with your clients.

Understand Their Business Goals

Perhaps the most misunderstood aspect of managing SEO clients is understanding how they perceive the value of the services you provide. Many SEOs, especially those who are just starting out, tend to focus on search engine rankings as the main metric to report progress to their clients.

However, as search engine marketing has evolved, rankings alone no longer impact the client’s bottom line like they did in the past. With the “Google dance” and the fluctuation of search engine rankings, most business owners really don’t understand how rankings are impacting their bottom line unless the SEO agency is heavily involved in understanding customer acquisition and return on investment.

In short, you need to understand what your client considers valuable. 

Go Multi-Channel

The reality is relying just on these channels is not a good long-term business strategy. Over the years most successful marketers have built out the proper multi-channel processes in order to provide a robust, full-service marketing service to their clients.

Any SEO worth their salt is not just focused on the organic search traffic their efforts are contributing to. They’re looking at how to convert this traffic in as many different ways as possible with a focus on their client’s business goals.

Provide Curated, Custom Reporting

Once you understand their business goals, explain the value your service can provide, and have explored and implemented multi-channel digital marketing strategies, your next goal is to properly report your efforts to your clients.

Hitting the download PDF button from Google Analytics and emailing that to your client without any sort of analysis or explanation as to what exactly is going on is not providing the proper value. Sending them an automated ranking report without any sort of insight to how it affected lead generation or conversion is also not providing the proper value.

Create custom reports that focus on the business goals you have discussed and make those the priority in each report. Many of your clients will not spend the time to dig into traffic analysis or search engine rankings and some of them might get overwhelmed by all the data. Create and curate reports that quickly and effectively show them how the performance of your marketing campaigns are contributing to the success of their business.

Don’t Lie About the Numbers

Now that we’re talking about reporting and how to properly report to each of your individual clients, it’s important to create trust with the numbers. If you’re an agency that is just reporting traffic data to your clients ongoing performance based on the traffic data, you could actually be providing them a disservice if you’re not disclosing what the numbers actually mean.

There might be a month where a client’s web site gets hit with spam bot traffic that skews their traffic data. If all you’re doing is reporting traffic to them, are you actually providing real value for their business? Are you disclosing where this traffic spike might be coming from?

More often than not disclosing exactly where and what is happening with website traffic to your client, even if it’s a drop in traffic or an artificial spam related spike in traffic, will create a sense of trust and create a stronger bond with your clients.

Focus on explaining the numbers in every report you send to them. They understand every business has it’s natural ups and downs and the better you explain movement in numbers, the more trust you will build.

Your job is to create a positive experience throughout your reporting, and sometimes being honest and open about all activity is the best way to go about doing that. The integrity you’ll earn is worth it.

Communication is Key

Finally, understanding the best way to communicate with each of your clients can ultimately be the deciding factor in your success. Many SEO’s have to learn this the hard way – you have clients that will be fine with periodic emails and then you’ll have clients who need to have face-to-face meetings or constant phone calls in order to properly understand where exactly their money is going to.

Setting the precedent at the beginning of your relationship with each client will be key in order to understand how to properly communicate your ongoing SEO and reporting efforts. Also, understand and assess what level of expertise your clients may have in SEO and other channels.

Some clients may completely understand SERPs and want to know very specific data points. To other clients, SEO is secret voodoo magic spells that you are casting and really don’t understand what any of it means. Read your clients and learn how to talk about your efforts to them, so that you ensure that you’re not talking down or above to them.


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5 Ways To Implement Change In Your Startup

Throughout the life of your startup, you’ll be forced to implement new ideas to improve your culture, management, employee relations, and the overall success of the company. Especially as a manager or founder of a startup, you’re constantly faced with the challenge of maintaining innovation while simultaneously keeping your competitive edge.

Implementing change in the workplace is necessary for any company, regardless of its size. Whether it’s your goal to increase sales or improve employee relations, one of the most challenging tasks for managers is implementing a new direction for the startup and encouraging employees to get involved with the change.

Since many startups are small in size, the transition for change can definitely be influenced by your company’s culture, employees, and environment. This is why it’s very important for startup founders and managers to understand effective ways to implement change. If you’re preparing to introduce change into your company, here are five ways to help you meet your goals:

1. Create the motivation for change.

This is the first step to take when implementing change in your startup. Sparking the need for change in the workplace isn’t always the easiest task for managers, especially if it’s a change with a large impact (such as changing a company procedure or increasing sales goals). You can initiate the motivation for change through emphasizing the goal you have for your startup and giving your employees time to think about that goal. This way, your employees will have time to allow your ideas to sink in and they can approach you with any questions or concerns that arise.

2. Establish the urgency for change.

Sometimes, implementing change in your startup can be a scary process. However, to overcome this, it’s important to establish the urgency for change. You can create this urgency by encouraging your employees to step out of their comfort zones and approach your new direction as a positive challenge.

Tell your employees your old strategies are losing relevance for the company and you need to move forward with the latest trends present in your industry. To illustrate the urgency, share with employees what your competitors are doing and how the change will improve your bottom line. These approaches are a surefire way to get employees thinking about the goals you have for your startup.

3. Explain the benefits of change.

Before implementing the change, build enthusiasm for your goals by explaining the benefits to your employees. Will this change create opportunities for raises or promotions? Can employees benefit from a more flexible work schedule? Whatever change you are going to make, your employees are going to want to know how they will benefit from the decision. Whatever you do, make sure it is clear to your employees how they will benefit when your startup reaches its goals.

4. Ask for feedback from employees.

Remember, your employees are still human! To successfully implement change you must involve your employees with every step along the way. Make sure to request their feedback and listen to their ideas. By allowing your employees to provide feedback regarding new changes, there can be potential to discover ways to improve the initial change. Employees want to feel like they can make a difference for their company; by welcoming their feedback and ideas, you will be able to help the change transition more smoothly.

5. Set clear expectations.

Your employees can effectively adapt to change when they have measurable and tangible goals to work with. You should be able to relate the change to your employees and provide them with strategies to implement the change. As management, it’s your responsibility to measure your goals and determine the rewards. By setting clear expectations for your employees, you will be able to help your employees adapt to the change and meet your goals.

Whether you’re leading big or small change in the workplace, your employees contribute greatly to the change. Always consider their needs whenever making a decision that will impact your company. More often than not, change is usually necessary in the workplace. As the manager, it’s your responsibility to help your employees embrace your new ideas with a positive attitude.

How do you implement change in your startup? What strategies have worked best for you?

Goodbye, Unwanted Nfts: 5 Ways To Clean Your Collection

Everyone has an NFT or two that they regret holding. This is simply the nature of the NFT ecosystem. Sometimes floor prices plummet, and collectors are left with few options. Or perhaps a creator is found to be a swindler, leaving those who bought their IP in limbo. Or worse yet, maybe an unsolicited NFT was airdropped into a user’s wallet without consent.

Whatever the case, these unwanted NFTs can exist as a hindrance, a shameful reminder of the unsavory parts of the NFT space that enthusiasts often prefer to keep under wraps. But sending them to junk wallets or using marketplace features to hide them from the public is only a band-aid fix. Surely, there are better ways for collectors to rid themselves of unwanted NFTs.

Fortunately for degens, there are. And we aren’t talking about simply burning (destroying) them. No, instead, various platforms are now offering holders unique rewards for dumping their NFTs.

Getting rid of NFTs for tax purposes

So you want to get rid of some NFTs. Don’t worry; we won’t ask why, but just know you aren’t alone. There’s a multitude of reasons a collector might want to make an NFT vanish, with one of the most popular undoubtedly being for tax loss harvesting purposes.

In traditional tax loss harvesting, an investor would sell an underperforming asset at a loss, then use that loss to reduce their taxable capital gains, offsetting the gains they made on other investments. This can also be done with NFTs and is a considerably popular way to reduce taxes placed on digital collectibles.

Of course, there are all sorts of considerations to be made surrounding NFTs and taxes. This includes charitable giving, which you can read about in our full guide on the topic. But for those looking to simply offload and offset, there are a few services to choose from.

The NFT Loss Harvestooor

The NFT Loss Harvestooor is a free service created by the popular crypto tax software company CoinLedger. Essentially, the Harvestooor is a simple Ethereum smart contract that allows users to sell an NFT and receive a substantially small amount of ETH (0.00000001) in return. By doing so, traders can realize capital losses on NFTs and lower their taxable income.

What’s more, although the Harvestooor works well for collections that are still tradable, the makers of the service have been teasing a potential new service that would allow traders to rid themselves of even their “illiquid, worthless, rug-pulled” NFTs in the future.

Unsellable NFTs

Unsellable NFTs is another solid option for traders looking to harvest NFT losses. The platform acts quite similarly to the Loss Harvestooor but comes with the added functionality of being able to claim losses on hundreds of NFTs at a time (up to 1,000). Users can expect to receive around 0.000007 ETH for each NFT, only paying transaction fees (up to 0.08 ETH max) in the process.

Considering platforms like Blur have consumed a sizeable amount of the NFT market share in recent months — exemplifying the avid NFT trader’s affinity for zero-fee and high-volume trading — it makes sense that Unsellable has become a popular service for tax loss harvesting due to their high batch sizes.

Other ways to get rid of an NFT

Perhaps it isn’t saving money that you’re worried about, but rather saving face in getting rid of your terrible NFTs. Well, there are options that could be just as rewarding.

The Junkyard

The Junkyard is a service somewhat parallel to tax loss harvesting that offers users the opportunity to both dump their NFTs and win NFTs that have been dumped. By “dumping” an NFT into The Junkyard, a user will earn not ETH but Junkcoin, a platform native currency. That currency can then be used to “fish” for NFTs that have been dumped by others.

To date, a wide variety of blue-chip NFTs have been routed through The Junkyard, including pieces from Clone X, Doodles, Otherside, Cool Cats, and more.

Although the ecosystem could be used for tax loss harvesting, The Junkyard is more of a gamified trading experience powered by Axelar and running cross-chain on both Ethereum and Polygon. The platform also hosts a variety of in-development secondary and tertiary functionalities, like free-mint NFT collections, membership-based experiences, token staking, and more.

Liquidity Pool

Chances are, there are other collectors out there who are holding onto a piece from the same collection as you and would also like to relieve themself of their unsatisfactory NFT. So why not try a liquidity pool? With services like NFT20, a user can deposit any NFT into an available pool or create a pool themself (likely a necessity for pooling trash NFTs) and receive platform-native tokens in return.

Yes, this might be an unconventional way to “get rid” of an NFT, considering that liquidity pools are more often used to bolter trading and collector rewards. But it beats trying to hide a crap NFT for all eternity — even if it means losing out on profitability in return.

Band-aid fixes

If all else fails, even after you’ve considered or even made an attempt at the options listed above, you could always resort to the tried and true aforementioned band-aid fixes.

First, you could use the “hide” feature offered by OpenSea and other NFT marketplaces. These features are usually built directly into a marketplace’s interface and often only require a user to select which NFTs they want to hide, then submit and verify a transaction to hide them.

On the other hand, you could just opt to send an unsavory NFT to the universal Ethereum burn address. Doing so is as easy as it seems. Just select a token either in your wallet or marketplace profile, initiate a transfer, and send it to the 0x address associated with burning (0x00…dEaD).

Of course, this specific burning option only works with Ethereum-based NFTs. Tezos and Solana-based NFTs must be burned through other methods.

Take the shame out of discarding

So you’re holding onto a garbage NFT. So what? There are countless other collectors out there who are still in possession of Bloot or some other sort of unsavory derivatives. The fact of the matter is that you don’t have to HODL for “historical significance” or for any other excuse.

It’s okay to let go. Better yet, why not use your unwanted NFT to harvest a loss, try out a gamified experience, or even meet others in the same boat as you? Community is the most important part of the NFT space, after all, right?

5 Of The Most Useful Graphical Git Clients For Linux

To some, the idea of a graphical Git client is sacrilege. Git is a command line tool, after all. It’s actually one of the easiest command-line tools to use, so why use a GUI in the first place? That comes down to the visual areas that the command line falls short in. GUI clients are for graphs, charts, highlighting, and all the nice things that help to wrap your head around the complexities of your project. These clients are all rich in those very things, and any one would be an excellent addition to your Git workflow.

The following are some of the best graphical Git clients for Linux.

1. Git Cola

Git Cola has been around for a decent amount of time, and it’s a classic example of an open-source Linux tool that does exactly what it needs to, without getting bogged down with a lot of unnecessary extras.

Git Cola is written in Python and features a GTK interface, so it integrates perfectly with most desktops. Since it’s open source, it’s also available in most distribution repositories, making it easy to update and maintain.

The interface is broken down into four panes. Each displays a separate aspect of your project’s Git repo. It lets you easily visualize the difference between commits in your files, and you can quickly navigate and browse between branches.

2. GitEye

GitEye is a cross-platform freeware client for Git. It may not be open source, but it is freely available and free to use. Interestingly, GitEye doesn’t install on your computer. Instead, it comes packaged in binary form, and you can simply run it from its own directory.

GitEye brings with it a more detailed interface. It has an excellent file tree browser to the left of the screen. GitEye also makes browsing and checking out your branches very simple. Additionally, GitEye has some neat features that allow you to track the history of a file and manage builds of a project via a build server.

3. Gitg

Gitg is the default graphical Git client for the GNOME desktop. Like many newer GNOME utilities, it’s sort of bare bones in appearance. GNOME’s minimalist design choices don’t mean that Gitg can’t do exactly what you need it to.

Gitg has a great visualization of the project’s history, and it lets you select your branch on the fly. Its commit screen is a little confusing at first, but its actually very easy to use once you get the hang of it. It presents you with the staged changes, and you can easily evaluate them right there and create your commit.

Gitg is an excellent option if you’re looking for something simple that fits right in with your desktop.

4. QGit

If Gitg is the GNOME client, QGit is the Plasma/Qt one. QGit has been around for a while, and it’s really refined its approach. QGit also has an excellent visual representation of your project’s history that’s intuitive to navigate. You can not only see what the commit was but the affected files as well.

It also has a great file tree browser that lets you dig through your project in a snap and view files and the changes made to them by revision.

QGit taks a more classic approach to its controls. Most of them are in the toolbar to the top of the window. You can manage everything from your own commits to branches from there. It’s nothing groundbreaking but is effective.

5. SmartGit

SmartGit is another proprietary option. This time, though, it’s packaged for use on Linux systems. SmartGit is free for personal use but does require a license for the enterprise. SmartGit looks and feels a bit like an IDE. If you like programs like Netbeans and Eclipse, chances are SmartGit is for you.

It’s packed with utilities and tools, and it makes navigating your project a breeze. It also has some excellent highlighting and visualization for your commits and changes to your projects.

SmartGit’s toolbar is among the best. It makes most of your common tasks as effortless as possible while still allowing you maximum control when you need it.

All of these clients are great. The choice between them comes down to a matter of taste. Remember, you can use Git comfortably without a GUI, so this choice is all about extras. Which one appeals to you most, and do you think it will help with the way you work?

This article was first published in January 2012 and was updated in June 2023.

Nick Congleton

Nick is a freelance tech. journalist, Linux enthusiast, and a long time PC gamer.

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5 Ways To Fix 0X00000139 Kernel_Security_Check_Failure

5 Ways to Fix 0x00000139 Kernel_security_check_failure Ensure your PC is not suffering from memory issues




If you experience a kernel Security Check Failure, it may be a variation of a BSoD error that could cause instability issues with your PC.

Like most BSoD errors, your PC will be rendered unusable, and you have to find a way to resolve it before it becomes catastrophic.

You can check for memory errors and viruses or start your PC in a clean boot state to isolate the issue.

0x00000139 Kernel_security_check_failure is a blue screen error that can appear under different circumstances. You may be trying to upgrade to a newer Windows version or update an application.

Since various issues can cause this problem, it’s important to identify the cause before attempting to fix it. If you’re unsure what’s causing this problem, use this guide to help determine what might be causing it so that you can act accordingly.

What is blue screen bug check code 0x00000139?

The blue screen bug check code 0x00000139 is a hardware-related error that can occur on all versions of Microsoft Windows. If you receive this message, your computer may be unstable and crash again shortly after rebooting. 

The error code is caused by a hardware malfunction that causes the operating system to crash and display a blue screen error message.

Other causes include:

Overheated hardware or software failure – A PC component may fail due to excessive heat and cause blue screens, system crashes, and other issues.

Memory issues – If your PC is having issues with allocating memory, you may experience frequent crashes due to instability.

Driver issues – A lot of the time, most BSoD errors are caused by either corrupt, malfunctioned, or incompatible drivers.

Malware –  A virus or other malware may have corrupted the operating system files or registry data required for Windows to run properly.

How do I fix 0x00000139?

Check your hard drive for disk errors using the CHKDSK command. 

Run a memory test on your PC to check if there are any issues with your RAM.

1. Run the DISM and SFC scans 

Sometimes running the DISM and SFC scans may not repair all of your computer’s stability issues, and for that, we strongly suggest you try a specialized program.

Fortect is a reliable option because it helps you detect all malfunctioning operating system files and repair them by finding healthy replacements from its database.

⇒ Get Fortect

2. Scan for malware  3. Reinstall your GPU drivers

For users who found their graphics card to be the culprit, the NvLddmkm display driver was found to be at the center stage of all this chaos. This is a NVIDIA driver that may have stopped responding. 

If so, you first need to address this issue by either updating your NVIDIA driver from the manufacturer’s site or roll back to a previous driver version.

5. Perform a clean boot  Is Kernel Security Check Failure serious?

Kernel Security Check Failure occurs when your computer’s kernel, the core of all Windows operating systems, fails to perform certain tests that ensure its integrity. 

It manages all activities related to hardware and software resources for applications and drivers. When there’s a problem with its security, it will disable itself from allowing any other process to access resources until you fix it.

The most common symptom of this problem is the blue screen of death (BSOD). It could be a hardware problem or a software issue. Both components are critical in the smooth running of your OS, so you need to address this issue as soon as possible.

We have also devised a guide on how to steer clear of Kernel Security Check Failure errors. If you cannot avoid such errors, knowing how to deal with them is important. To that effect, we have compiled a kernel debugging article to help you find your way.

Hopefully, these steps have been instrumental in helping you fix the Kernel Security Check Failure issue.

Still experiencing issues?

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5 Ways To Clean Electronics Safely

Many of the typical methods of cleaning other surfaces may not apply to cleaning electronics. You have to be especially careful when cleaning computers, gaming consoles, or televisions, as they are made with sensitive materials. 

Thankfully, there are many products on the market to safely clean electronics. There are also several methods of cleaning electronics using common household cleaners. 

Table of Contents

Why bother cleaning games, televisions, and other devices? Regular cleaning ensures that your devices continue to work properly and extend their lifespan. 

1. Use Cleaning Cloths

The type of cloth you use to clean your electronics is important. Most cloths are too hard on your electronic surfaces. Paper towels can also scratch or abrade electronics, so opt for softer fabrics. Microfiber cloths work well for your devices.

There are also many cloths you can buy that are specially-made for electronic cleaning. You can also try using small, soft sponges to absorb grime. 

2. Use Rubbing Alcohol

You can also use water for most cleaning if you’re worried about using rubbing alcohol. When cleaning any electronics with these liquids, though, be sure not to spray any directly onto your devices. Moisten the sponge or cloth first to wipe down surfaces.

3. Use Electronics Wipes

You can also buy specially made wet wipes to use on your electronics. These are useful if you want a quick and easy way to do basic cleaning on your devices. When using these wipes, make sure you follow the instructions. 

Using normal wipes is not recommended as the chemicals found in cleaning wipes will be too harsh for your electronics and could erode some material. Look for wipes marked “electronic wipes’ to find products safe to use on your devices.

4. Use Compressed Air

If there are difficult to clean crevices on your electronics, such as between keyboard keys or small corners, compressed air is a great method for getting dirt out.  It’s also safe for your electronics as no substances will be used that could potentially harm your devices.

Compressed air is also quite versatile. Areas you may not have been able to clean manually can be cleaned using compressed air. 

5. Use a Vacuum

When dust collects inside your electronics, it can cause them to stop working or drastically reduce performance. That’s why cleaning dust out of your electronics, such as computers or game consoles, is especially important. 

The best way to do this is to use a vacuum. This will get all the dust out of any surface or vent. Use the hose attachment to reach within the crevices of your electronics. 

Keep Safety In Mind

It’s important to remember that electronic devices can’t be cleaned like any other surface or else it could cause harm to the devices themselves as well as you. Keep these tips in mind to ensure complete safety while cleaning your devices.

Turn Off and Unplug

Before you start to clean electronic devices, unplug them. Be extremely cautious when using water or other liquids near electronics.. 

Even if you don’t think something could hurt or electrocute you, you also run the risk of short-circuiting a device if it gets wet.

Use Specialized Cleaning Products

Although these methods work well, it’s worth looking into cleaning products made specifically for electronics. These will help you clean thoroughly and eliminate the risk of damage. 

Find an Expert

If the device is very dirty or complex to clean, you may wish to find a local expert to give your item a deep cleaning.

If you can’t find a specialist in your area, you can ask among your friends and family to see if anyone you know can help you. 

Clean Your Electronics Regularly

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