Trending February 2024 # 5 Ways To Use The New Google Analytics Real Time Features # Suggested March 2024 # Top 4 Popular

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Over the last few months we’ve seen the new Google Analytics platform (v5) build momentum with a string of new feature releases, and last week it was the turn of real-time reporting to be included as the latest addition to the family.

In my previous role with an analytics vendor, I would often have clients come to me with “Real-time data” on their list of requirements but in reality very few were in a position to be able make actionable decisions based on the data that quickly; to a greater extent that is still the case today. As analysts we struggle already to make the best use of the vast quantities of data we already have. Would increasing that with real-time reports across the system only exasperate that?

In certain situations real-time data can be a very powerful tool in the analyst’s kitbag. I’ve been testing the real-time reports for a few weeks now and whilst there is still room for improvement, I’ve been able to help a client find out some great insights on events that have been occurring which otherwise would have been a lot harder to discover.

If you haven’t seen Real Time, this is what you get:

1. Measuring the impact of social media

You’ve just sent a tweet out or blogged a new post and want to see how many people are interested and picking up on your content. Use the content report to see live stats of how many people are coming to your article and the referral report to see how many people have come from these sources.

Real-Time Traffic Sources report showing referrals in Google Analytics:

Real-Time overview report showing activity timeline

Drilldown into the Traffic Sources report to view increases in traffic from direct channel and brand search terms and use the locations report to view which geographic regions people are visiting from.

3. Assessing the interest in breaking stories

You’re a publisher with dynamic content and news stories which change frequently throughout the day. Use the content report to see which stories are generating the most interest and use this information to help optimise the content you promote elsewhere on the site.

Real-Time Content report showing page level activity

4. Measuring the performance of product campaigns

You’ve launched a new product and are running a paid search campaign to promote this. Use the Traffic Sources report to see how many people are responding to your marketing. Drill down into the traffic cpc medium to see which keywords people are responding to help optimise your campaigns. Secondly when any new campaigns go live get peace of mind that these are being tagged up correctly by using the reports to verify data is being captured by Google Analytics.

5. Verifying tag code is working correctly on new pages

You’ve just put new pages live on your site and want to be certain that the tag code is working and Google Analytics is capturing data. Now there is no need to have to wait, simply view the content report and search for your page and watch as you test the page out on the live site.

And if that’s not enough to convince you there’s always the novelty fun factor. Aside from the fascination of sitting watching visitors as they arrive on your site, big brother style, Google Earth has been integrated into the location report so you can zoom around travelling the world with your visitors. Now that’s just plain cool!

I’d love to hear your ideas on how you think these new real-time reports can help your business or how you’re using them already.

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The Top 5 Exciting Real

The Internet of Things (IoT), and augmented reality, (AR) are often discussed separately. However, the applications are often compelling. AR and IoT could be even more powerful when combined in the same project.

Although such combinations are not yet mainstream, they are becoming more popular. AR IoT projects can produce impressive results if people have the ability to rely on both technologies simultaneously.

1. Enabling Real-Time Navigation and Location-Based Information

Mobile app developers must be aware of the customer’s needs and preferences as well as how technology can help them make the most of their experience. Brand leaders can capitalize on the opportunities presented by IoT or AR.

The IoT offers a way to gain valuable information about customers without being intrusive. Imagine a situation where a retail manager finds many customers first landing on a website when they say a smart speaker prompt.

The store’s tech team may develop a smart speaker skill to make it easier for customers to use verbal commands and find the right item. Voice-enabled device interactions could eventually replace chatbots and customer service representatives, according to some.

There are many other opportunities than retail. Factory leaders may encourage employees to use the connected wearables to identify which activities are most likely to cause injury. They could then make changes to improve safety. The possibilities for people to navigate in unfamiliar environments are especially evident when AR and IoT are used together.

One discount pharmacy chain wanted to place thousands of IoT sensors inside retail stores. They would then use AR smartphone apps to provide store guidance. People could then quickly find what they were looking for, even if it was not in the pharmacy. This would decrease frustration and increase the likelihood of people returning to the pharmacy.

AR IoT projects have been developed during the research phase to show what is possible. One was using dynamic and connected LED markers to provide safer walking routes in a smart urban area. A second portion of the discussion was dedicated to traffic management and accessibility.

2. Filling the Talent Gap and Training Gap

It is difficult to learn all that professionals today need through traditional learning methods like lectures and textbooks. The Internet of Things can be a great tool, but it can also pose security risks to companies that use it. A study on businesses using IoT solutions revealed that only 37% of respondents had tracked cyber exposures due to third-party entities.

Companies that specialize in cybersecurity education may be able to modernize their curriculum by offering AR-enhanced modules. When people move from training to the real world, they need to be better prepared to identify, prevent and address online threats.

Manufacturing is also experiencing skills shortages. Some leaders in this space recognize that AR IoT projects can close the gap. It could also improve training and make it more relevant for future generations. People will be more inclined to stay in their jobs if they feel that their workforce education is relevant and engaging. They might even invite friends to join them in their workplace.

Training with AR and IoT could help employees make better decisions faster. Many workplaces use wearables to monitor metrics such as their body position when lifting heavy objects or sitting at a desk. These IoT devices can detect problems and provide real-time instructions on how to correct them. This helps them to form good and lasting habits.

3. Improve Maintenance Calls with AR IoT Projects

The IoT has made it easier for company leaders to keep critical equipment running smoothly. Smart sensors can collect 24/7 data so that maintenance teams can spot problems before they become disruptive failures. A predictive maintenance strategy could save up to 40% from over-reactive strategies. Augmented reality with IoT allows technicians to view what’s going on with a machine from a distance without having to visit the site.

Augmented reality is often referred to as the IoT’s interface. If someone is working with complicated machinery, they will appreciate the guidance that tells them which part needs to be addressed. While the IoT provides that guidance, its sensors gather data to inform the technician of any problems.

This combination of IoT-AR was valuable during the COVID-19 epidemic. One company offered remote assistance to 200 employees in the midst of the health crisis. This allowed them to continue making service calls and not have to travel. Remote access to a machine with AR can also be a time-saving and cost-saving tool. This is especially important when the equipment is malfunctioning.

In-person inspections often require people to examine the problem, order the part, and then return to the place it. The process could be more efficient if AR and IoT sensors showed what was happening earlier.

AR and IoT can be used together to provide real-time assistance for newer technicians. It is easy to see the benefits of using AR apps to diagnose a problem and then use the checklist or manual to resolve the issue.

4. Use the IoT/AR During Emergency Evacuations

While people might carefully review the safety recommendations when responding to emergency situations, it is often difficult to apply what they have learned to everyday life. AR IoT projects can help people practice using a fire extinguisher, or finding safe exits by tracking their position and providing feedback.

Cloud-based IoT solutions can help property managers evaluate the real-time risks from problems like fires, gas leaks, or electrical problems. If the products are equipped with artificial intelligence, they can reduce threats. What is the best way to use augmented reality on these IoT platforms for this purpose? AR is a project that a schoolboy uses to create a green path in someone’s real-world surroundings to help him escape from a fire.

This tool can also point you to nearby alarms or fire extinguishers. This is vital as people can get lost in fire-related emergencies. The AR app will soon have a “rescue-me” button. The app would transmit the location of the person to firefighters to help them get to safety as quickly as possible. This would allow the person in distress to view live streaming footage via their smartphone’s camera.

AR IoT projects can serve multiple purposes, including keeping people safe in dangerous situations. One system can detect gas and send fire to connected sensors. It sends emergency messages via smartphones to warn people of the danger. An AR component then guides the person to an evacuation route that takes them from their current location to a safe area.

These solutions will be even more useful as taller, larger buildings are built to accommodate urban growth. These options can help to get occupants safe.

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5. Supporting First Responders’ Resource Utilization

First responders are responsible for arriving at the scene of injuries, illness, or other distress as quickly as possible. They have to figure out how to get to the destination fastest, as well as deal with weather and traffic.

The CHARIoT Challenge was a project that combined AR and the IoT in order to help first responders with their demanding jobs. The IoT component of the initiative increased situational awareness by providing previously unobtainable information. The AR aspect provided dispatchers with actionable data to support public security. The AR interface can help responders avoid traffic backups and make it easier to find the fastest route to the scene.

AR and IoT Can Make a Perfect Pair

The best way to combine augmented reality and the Internet of Things requires time and money. It’s good to know that both technologies are more commonly used and readily available in today’s society. It should therefore be easier to find viable use cases and technology providers that can help bring your ideas to life.

When considering exploring AR and IoT, people should have clear goals and expectations about the technology’s ability to meet them. This will make it easier for decision-makers to see the benefits of their investments and make meaningful impacts.

Google Adds New Features To Responsive Search Ads

There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.

What are Responsive Search Ads?

It essentially treats headlines and body copy as two different elements or “asset,” where versions of each are listed out. The Ads system then pulls an asset from each list (headline and body copy), and combines them to make a full text ad.

It provides for testing at scale, and gives fast insights into which copy and combinations are resonating for searchers.

However, they are a great way to test for things like different value propositions, sale messaging, and other items to learn the phrasing users prefer.

Location Extension Insertion

It’s  inserted with the command {LOCATION(City)} reference, where “city” can be changed out for State or Country via a radio button selection:

Countdown Customizers

The Countdown time specification can be adjusted to the timezone of the searcher, or set at a global level to end without making any timezone adjustments. (For example, if something ends at 1am on the east coast, it would still end at 10pm for the west coast searcher.)

Countdown options are brought up by typing in the {COUNTDOWN command. A menu will pop up walks the user through the details, and populates the rest of the command based on those choices.

New Copy Asset Suggestions

When creating RSAs, the system populates a dropdown of suggested copy to test. This feature has been updated for the Covid-19 era, with new suggestions for things like Contactless delivery and curbside orders.

Adding your final URL to your ad copy unlocks additional options based on what Google discerns your offerings are.

Cross-Campaign Asset Reporting

To aggregate results per asset faster, Google Ads now also offers cross-campaign reporting for these copy assets. This aggregates the data for each asset, regardless of campaign, and gives the user one snapshot of total performance.

The full announcement of these features are on Google’s blog.

Images courtesy of Google

4 Ways To Use Experimental Features In Chrome – Webnots

Google Chrome is one of the popular and highly used browser both on Windows and Mac. If you use Chrome as a primary browser, then you don’t need to get bored with the same features. Google does some new things with its products every day and added some really cool experimental features in stable Chrome version also. These features, as mentioned, are experimental and provide you better look and experience while using Chrome. In this article let us discuss how to use experimental features in Chrome browser.

4 Ways to Use Experimental Features in Chrome

There are 4 channels Google releases the Chrome browser versions. They are – stable version, beta version, developer version and the canary version. In addition, you can also get on your hands with the experimental features in stable version using flags. So, below are the 4 ways to use experimental features in Chrome browser.

Beta channel for using Chrome beta version

Developer channel version

Bleeding edge canary version

Using experimental flags on stable version

The stable version is the regular Chrome browser you install from the official Chrome site. This is tested by Google and volunteers and then released for public use. Stable version is the one normally everyone of us using on the computer, generally sufficient for normal internet usage. All other versions are experimental and not completely tested by Google. They may break the websites when viewing and generally used for testing and development purposes.

1. Using Chrome Beta Channel

Chrome beta channel version allows you to play around with new features just before they get released to stable version. This is a safer way to try out newer features compared to developer and canary versions. You will get minor updates for beta version approximately every week and major updates in every six weeks. The features will be available roughly a month before they are available in stable version.

2. Chrome Developer Version

Developer channel version is between the beta and canary channels. Less riskier than canary and more riskier than beta version. It gets update one or two times in a week. The features may still have bugs since they will further go through beta channel for testing before releasing to stable version.

3. How to download Chrome Canary?

Chrome canary version is the bleeding edge version available immediately after the development of new build is done. This essentially means canary version is not tested at all and meant for developers and designers for early testing. This is the combination of Chromium and Chrome developer version you can say like that also. You’ll will probably get the updates every day.

Go to Chrome canary site and download the latest canary version to chill out with your browser.

Downloading Chrome Canary Version

4. How to Use Experimental Chrome Flags?

Flags are basically new features added with or without testing to the stable Chrome version. Google Chrome has these features from very long time but some of us didn’t even know about them because they are not added to the settings panel. There are tons of them, some of them are good but some of them are pretty useless though.

To access these experimental features, open up Chrome browser, type “chrome://flags” in the address bar and hit enter. You will see a warning message indicating the potential risk of enabling the flags on the browser.

Enabling Fast Tab Windows Close Flag

You should relaunch Chrome when changing the flag settings. After relaunching you will notice the Chrome tabs and windows are getting closed faster than normal.

Some of the Common Issues with Experimental Stuffs

When you are dealing with non-tested browser then there is 90% chance that you’ll get issues in that. Below are some of the frequently faced issues when using unstable versions or flags:

Recently, there is an issue which have been seen that Adobe Flash plugin conflicts in this browser.

When video plays, some of its parts turn out to be black with pixels.

Chromecast may not work.

Internet may conflict in between.

These are few of them, there could be more. So, it’s recommended to use to stable version of Chrome if you are not a developer building applications or a geek wanting trouble.

Switching Channels Conclusion

Remember using beta or developer versions or experimental flags may delete all of your data, you can lose your security or privacy in different way. If you’re trying these features proceed with caution. Make sure you understand the risk clearly that there could be data loss of yours. It’s a good idea to run these versions in parallel to try out new features withouts affecting your stable working.

5 Ways To Create A New Folder In Mac – Webnots

Organizing files on Mac is one of the important tasks you need to do regularly. The easiest option is to create a folder with proper name and arrange the files within folder. This will help to find the files quickly and work on them whenever needed. You can even create a smart folder in Mac that will automatically group the files based on the set rules. Mac offers multiple ways to create a new folder. In this article, we will explain 5 different ways you can do that.

Creating New Folder in Mac

You can create three types of folders in Mac based on need:

1. Using Keyboard Shortcuts

The best and simple way to create a new folder in Mac is to use keyboard shortcuts. Make sure you see “Finder” menu on the top Apple bar and use one of the following shortcuts:

Shift + Command + N – this will create a new empty folder inside the selected folder. For example, if you have selected “Desktop”, then the new folder will be created in desktop section. Mac will create a new empty folder with the name as “untitled folder”. You need to change the name of this new folder to desired name and manually move files. Note that you can simply highlight the folder and press enter key to edit its name.

Control + Command + N – this is to create a folder with selected items. First, make sure to select one or more files and then press the keys to create a folder. For this case, Mac will create a folder with a name as “New Folder With Items” which you can change as per your need.  

2. From Finder Menu

Though creating a new empty folder works well with keyboard shortcuts, you may get confused when creating a folder with selected items. Unfortunately, there is also no default shortcut assigned for creating a smart folder in Mac. The solution here is to use the menu item for creating different type of folders. When you are in “Finder” app, go to “File” menu and choose one of the options.

New Folder – create an empty folder.

Create New Folder from File Menu

New Folder with Selection – this will be enabled only when you select one or more files. When you select a single file/folder, Mac will show its name in the menu like “New Folder “selected file/folder name””. If you have selected multiple files/folders, then you can see the number of selected files like “New Folder with Selection (Number of Selected Items)”.

Create New Folder in Finder Using Action Icon

Deleting Folders – if you have wrongly created a new folder, simply press “Command + Z” keys to revert back you action. This will delete the newly created folder and move back any items if you have selected.

5. Create Folders from Terminal

The last option is to create folders in Mac using Terminal app. You can create one or multiple folders in the desired location right from the command line.

Create a Folder from Save Dialog

5 Ways To Download Images From Google Search (Pc, Android, Ios)

With Google Image search, you can be sure to find whatever you are looking for, be it a nice wallpaper for your home screen or reference images for your project. This is why we have curated this list, to help demonstrate different ways through which you can save images from Google on your PC, Android, or iOS (iPhone or iPad). Let’s check them out.

This is the most basic method to download and save images from Google. You might be already familiar with the process but if you are not, then here is how to do it.

Step 2: On Google, search for the name or topic related to the image.

If you want to download several images from the Image search page all at once, this Chrome extension will come in quite handy. You can use this extension on Chrome, Edge, and Brave browser or any other Chromium-based browser.

Step 1: Download the Image Downloader extension from the Chrome Web Store.

Step 2: Go to Google and search for the image.

It will open up a small window and show all the images from the Image search page.

You can see the image size and format in the top right corner of the image.

Like the desktop, this is the default way to download images from Google on your mobile devices. It works on both Android and iOS platforms in the same way. You might be already familiar with this method, but if you are not, let us look at how you can download images directly from Google.

Step 1: Open the Google app on your Android and iOS devices.

Step 2: Search for the image.

This will take you to the Google Image search page. Here you will find images related to your search query.

Step 4: Select an image and tap on it to expand it.

Step 5: Press and hold on to the image, and a pop-up menu will appear. Select Download Image on Android.

For iOS devices, follow the same steps and select Add to Photos to download the images. You can find them in the Photos app.

This method will only work with devices running stock Android 12 and above.

With Android 12, Google introduced an exciting feature called the Select option in the recent menu. This option allows you to select images, links, and text from any app in the recent menu. You can use this feature to quickly select an image from the Google Image search and save or directly share it with others. Here’s how to use it.

Step 1: Search for the image on the Google app or the Chrome web browser using Google search.

Step 2: Press the Images option under the search bar on the results page. Press and expand the image you want to save.

Step 3: Go to your recent menu by pressing the square recent button or swiping up and holding the bottom bar if you are using gesture navigation.

Step 5: Now press and hold the image on the screen to select it. You will see a menu pop-up.

Step 6: Choose the Save option to download the image to your device.

This is an alternate way that you can use to save images from Google search if you are running Android 12 and higher on your device.

Step 1: Open the Google app and search for the image.

Step 2: Go to the Image search by pressing the Image option under the Google search bar.

You can use this method to directly share images from Google Search results with your friends, family, or social media apps. You can also insert or save images in notes via the same.

These were all five ways that you can use to download images from Google Image search. Google’s selection of images is vast, and it would not be wrong to say that if an image is on the internet, you are more than likely going to find it on Google. Moreover, it curates those images quite well, making finding them easy. We hope this guide helped you learn something new and useful and you enjoyed this guide. Stay tuned to Browsers Tp Use for more such amazing guides and How to’s.

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