Trending December 2023 # 6 Tactics To Improve Your Mobile User Experience # Suggested January 2024 # Top 19 Popular

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Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment.

This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more important. Not only could poor mobile user experience cost your brand customers on mobile, it could potentially cost you visibility on desktop when the mobile-first algorithm arrives.

We’ve taken a look at the current trends that are most crucial to mobile search, and what you should be considering in your overall mobile strategy.

Here are six key tactics to consider as you look to ensure that you’re providing the best possible mobile user experience:

App Store Optimisation (ASO)

Progressive Web Apps (PWAs)

Smarter User Input

Conversational Keywords

Responsive Design

Accelerated Mobile Pages (AMP)

App Store Optimisation (ASO)

Mobile applications represent a significant investment for brands, and they represent a significant consumer communications channel, yet few brands are seriously thinking about how their applications end up on the devices of the audiences that they want to reach.

Whilst many brands will push their mobile applications across various engagement channels, what many don’t consider is how and where their apps appear in the respective iOS and Android app stores.

According to Google Insights, 40% of all smartphone users will browse the app stores to discover and download new apps, and app store browsing (as opposed to direct app promotion) remains the most popular way for users to discover new mobile applications. The consumer behaviour means that there are potentially big returns available for ensuring that your app store listings and your app pages are fully optimised for both the right keywords and the right categories within the respective app stores.

ASO requires the same level of intelligence that you would apply to your search engine optimisation. As with any SEO campaign, it is imperative that you understand how your customers are looking for your product.

Progressive Web Apps (PWAs)

Progressive Web Applications (PWAs) have become a key topic of discussion within the digital community over the course of 2023-17, and this is yet another attempt to improve the user experience across mobile devices.

A PWA is somewhat different to a traditional mobile application in that it is effectively a “hybrid” of regular web pages and a traditional mobile application.

PWA’s main selling point is the ability to bring features from native apps to the mobile browser, such as push notifications and ability to be fully functional in uncertain network conditions. Similar to native apps, PWA’s can be installed and live on the user’s home screen, without the need for an app store listing. As with native apps, they offer an immersive full screen experience that can re-engage users with push notifications.

Although still very much in their infancy, PWA’s have already had huge success for brands that have adopted them, some of which have reported a 104% improvement in conversion rate. Other adopters have reported a four-fold increase in engagement.

PWA will not necessarily be suitable for all brands, but it should be a consideration for e-commerce websites given that these offer an opportunity to improve conversion rates, customer retention and reactivation.

If you are looking to release a progressive web application, consider Google’s best practice guidelines and requirements, and ensure that it accurately synchronises with your mobile website in order to avoid any detrimental impact on search visibility.

Smarter User Imput

Despite undoubted improvements since the first smartphones landed in our hands, inputting text data into a mobile device remains a clunky and sometimes frustrating experience.

If you’re capturing data, smart forms and auto-fill features are now a common tactic to help users submit their data accurately, and to reduce the bounce rate on form submission pages.

And with most smartphone devices equipped with some form of camera, think about how you can use this as an input device, and reduce the reliance on text input.

Some retailers, have started introducing ‘photo search’, where a user can take a photo of an object, and then find products that appear to be similar to that product – a great feature for furniture retailers, for example.

Cameras are also being used as effective payment devices, with many retailers now using character recognition software that allows users to ‘photograph’ their credit or debit card at the payment screen. This reduces the risk of abandoned carts that could be lost due to typing errors that may, in some cases, lead to declined payments.

Conversational Keywords

Amazon is expected to ship more than ten million of its Echo personal assistants in 2023, more than 20% of Google searches on mobile are by voice, and it is expected that more than 200 billion voice searches will take place by 2023. In short, voice search is here, and it’s here to stay.

The growing trend that is voice search is forcing brands to think more carefully about how their web presence can accommodate voice search and, in particular, the more conversational search terms that voice search has given rise to.

Creating conversational content is crucial to voice search, as many users do not type the way that they speak. For example, a searcher would normally type “wavy hair tutorial” to find out how to style their hair with waves. But when that information is sought via voice, it suddenly becomes a different search, and users will ask more complete questions such as “how do I make my hair wavy?”.

By tailoring your content around more conversational queries, not only are you increasing the chances of being visible within the answer box results, you’re also increasing your chances of your content being utilised by the likes of Amazon’s Echo and Google’s Home devices.

Responsive Design

Responsive web design isn’t a new concept. Web developers have been creating responsive websites for some time, whilst the ‘Mobile Friendly’ update of 2023 forced the hands of many brands into making sure that their web presence translated well to mobile.

But responsive design is still a pertinent issue to raise. Not necessarily because the web is still littered with big-brand web pages that don’t translate well to mobile, but because the imminent mobile-first search algorithm is going to make responsive web design much more relevant.

Many brands responded to the mobile friendly update by launching what became known as m-dot websites – essentially copies of a desktop website that were tweaked for mobile and appear on an chúng tôi or chúng tôi sub-domain. It was a quick-fix solution that allowed brands to meet the compliance criteria of the mobile friendly update and avoid a loss of search visibility, without having to go through a lengthy full web redesign project – a process that on large ecommerce sites can take several months and requires the support of a host of different stakeholders.

Accelerated Mobile Pages (AMP)

Announced in March 2023, accelerated mobile pages (AMP) is a Google-led initiative, developed following discussions between major digital publishers and technology companies about how mobile user experience could be improved.

AMP is designed to address three key issues with the mobile user experience:

Improve page load times and allow users to access content more quickly.

Reduce the level of data usage and bandwidth over 3G/4G connections.

Improve mobile user experience.

AMP pages boast a load speed up to four times faster than an equivalent non-accelerated mobile page, and use 10 times less data over 3G & 4G networks. Most of the content is cached by Google and unnecessary elements can be loaded last, or not loaded at all.

In August 2023, Google announced that it was rolling out AMP pages to the regular organic SERPs, and began to deliver messages within Search Console encouraging webmasters, particularly those of large e-commerce websites, to produce AMP versions of their regular HTML pages in order to “be shown in Google”.

Whilst, as of June 2023, AMP is not considered to be a ranking signal and is still a concept that is in its infancy, Google is strongly encouraging brands to invest in AMP pages, with suggestions that this will become a ranking signal in the future.

Creating AMP pages is a relatively simple technical fix, and represents a straightforward way of creating a much faster and user-friendly internet experience. It will help your audiences to access your content much more quickly and reduce the number of visitors lost due to poor page speed.

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5 Tips To Improve The Windows 8.1 Startup Experience

There are lots of things to love and hate about Windows, but if you’re going to have the best possible experience, it’s important that things get off to a good start. Getting off on the wrong foot with a slow or irritating startup is going to taint your computing time. Here are five of the best tips that will help you to iron out niggles, eliminate bottlenecks and generally improve the startup process of Windows 8.1.

1. Boot straight to the desktop

This is something that has annoyed Windows 8 users ever since the operating system was released – booting to the Start screen rather than the desktop. With the release of Windows 8.1, Microsoft saw fit to address users’ concerns and introduced the option to boot straight to the desktop. You’d be forgiven for not having notice the option immediately as it’s not blatantly obvious.

If you are still using Windows 8, it’s still possible to skip the Start screen with a little trickery.

2. Jump straight to Apps on the Start screen

Despite Microsoft’s push of Modern apps, most of us are sticking with regular desktop apps. The fact that the Start screen lists tiles and Modern apps first can be annoying and may mean that it takes longer to launch the program you’re looking for.

3. Eliminate launch delay for startup apps

You probably have a number of applications that are configured to start automatically with Windows. Windows 8 tries to be helpful by staggering the launch of your startup programs to try to avoid bottlenecks building up. In reality, you may well find that it just takes longer for the apps you need to reach a usable state. By editing the registry, it is possible to completely eliminate this delay so that all startup apps will be launched as soon as possible.

4. Automatically log into your user account

Having to enter a password just to use your own computer can be a pain. There are certainly security benefits to it, but if you are the only person who has access to your computer, you may want to be able to get straight down to work. We’ve previously looked at how you can skip the Welcome Screen in Windows 7. The same technique can be used in Windows 8.1 as well.

5. Make use of Sleep or hibernation modes

Whatever you do to help speed up your computer, the boot process always seems to take a little too long. It’s easy to forget, but Windows can be put into Sleep mode in which the current state of the computer is saved to memory so it can be very quickly restored – resuming from Sleep is much, much faster than cold booting.

If you have any other time-saving, speed-enhancing tips, share them below.

Mark Wilson

Mark Wilson is a software fiend and a fan of the new, shiny and intriguing. Never afraid to get his hands dirty with some full-scale geekery, he’s always trying out the latest apps, hacks and tweaks. He can be found on Google+, Facebook and Twitter.

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6 Ways To Improve Email Deliverability In 2023

Email marketing is something that no marketer can avoid- whether they love it or hate it. Reports show that for every $1 email marketers send, they can generate an income of $42. Email marketing can play an essential role in promoting your business.

Email deliverability is one of the critical things to consider for email marketing. It helps build a robust list that will eventually help you generate results. Besides the return on investment, email marketing can also help you manage the social media algorithms.

What is Email Deliverability?

Email deliverability refers to the percentage of the number of delivered emails. It will also help you maintain the records such as sender, IP reputation, and more. With email deliverability, you get the opportunity to understand the users’ engagement. It will prevent the email from landing in a spam folder.

Tips to Improve Email Deliverability

It is 2023, and the proper techniques can play an essential role in increasing deliverability. With the change in email marketing trends, you need to check on basics that will help you improve email deliverability.

If you are planning to enhance your email deliverability, here are some of the most important factors to consider:

1. Ensure You Belong to The Whitelist of Your Subscribers

When you gain subscribers, you need to ensure that you belong to the whitelist. This is the key to determining that you are a trusted source. You need to get the value of your email. When you send them valuable and reliable content, you can be sure that you belong to the safelist.

2. Focus on Your Audience

Once you know your target audience, send them relevant emails accordingly. Segmenting the email list can play an essential role in enhancing the data. Once you have every data segmented, you should consider sending personalized emails.

You can filter data depending on the profession, location, and preferences. Email segmentation and personalization have a massive role in determining successful email deliverability.

3. Clean Data

Cleaning data is highly crucial so that you can receive proper results. Good email hygiene helps you achieve the right results. You should consider creating an email list based on different preferences.

You can’t just send the same email to all your customers, and you need to know who your target audience is and what caters to them the most. Sending out the right emails will play an essential role in improving the list quality.

It would help if you considered cleaning your email list regularly. Every customer wants to remove spam emails. So, it would help if you worked on improving the list and increasing the deliverability.

4. Monitor The Engagement Metrics

If your email campaign has a negative engagement, you will not receive proper benefits, and you are likely to get more complaints and a high bounce rate. Email campaigns with negative engagement will never bear positive results. Furthermore, the ROI you generate will be significantly lower. Therefore, one of the most prominent things to do in such a situation is to focus on your engagement metrics.

5. Never Attach PDF to Email

Are you sending out marketing emails? One of the best practices in such a case is never attaching a PDF to it. Many email marketers believe that adding PDFs can make things easier for the client, and they think that the clients will get to know almost everything about the client. However, it won’t work this way.

When you attach PDFs to commercial emails, there are high chances that the email will land in a spam folder, which will hamper the delivery rate. Before sending out any email to your customer, you should consider removing attachments from the body.

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6. Spam Check The Subject Lines

Your subject lines help the customers to determine if the email is personalized or not. Moreover, according to experts, certain words will trigger the email to be sent into a spam folder.

Conclusion

It would help if you focused on improving the email deliverability of your business. It is not a big deal. As long as you are familiar with the basics, you can work on receiving positive results. Improving your sender’s reputation can ensure that the emails land in their inbox.

Top 6 Essential Elements Of A Great Customer Experience

One thing is common to all successful organizations in the 21st Century. Successful customer experience management will be the key to a business’s success in this new age. Entrepreneurs should not underestimate the importance of listening to and understanding customers. This is a huge mistake. There are many strategies that can be used to improve customer experience. All strategies, however, focus on six essential elements of a great customer experience.

What Makes Customer Experience Important?

Customers have many touchpoints when they interact with businesses. They play an important role in a positive customer experience. A bad customer experience can ruin your efforts to provide a superior customer experience. A better customer experience will result in increased revenue generation, customer loyalty, customer engagement, and other perks. Your business must ensure that every interaction is relevant.

Primary Elements Of Customer Experience 1. Efficiency

In this digital age, efficiency is a keyword for all businesses. Every aspect of a business’s operations must be efficient. Customer experience is not an exception. Businesses should provide prompt and efficient service to customers. Standing in a long queue can make you cold.

Access to modern technologies is a key factor in delivering fast services. Customers are not as amazed at their ability to communicate with others from far away. Even the smallest hiccup could have a negative impact on customer satisfaction. Businesses need to improve their communication channels, train employees better, and automate smaller tasks.

2. Qualitative

3. Comprehensibility

Your customers will perceive you based on how you communicate with them. To ensure that they understand what you are saying, make sure you communicate clearly. It is easy to lose customers by using technical language and jargon. Imagine that your computer is having technical issues. Imagine that you call a customer representative who digs into the technical details of the problem. These interactions can frustrate customers and lead to a poor customer experience.

4. Accessibility

Are your customers able to reach you at their convenience? You need to make your business more accessible across all channels and touchpoints. It is always beneficial to reduce customer effort. For example, a website that is user-friendly can improve the customer experience. If the website is slow to load and difficult to navigate, customers will be more likely to choose your competitors.

Customers must be able to reach you through different communication channels. Live chats, customer service via conversation, and many other communication channels can all help to deliver a better customer experience.

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5. Empowerment

Everyone wants to feel in control of their lives. Customers are no different. They also want to feel in charge. Your clients feeling unable to make decisions can severely impact the customer experience. Self-service is a great option as customers prefer to help themselves. Customers can distrust you if your communication and approach are not flexible. Flexibility shows compassion for customers, which can increase their trust in the brand.

You must also allow customers to provide feedback. Customers feel empowered and valued when they can give feedback. Give your customers the right channels to communicate with you. Otherwise, it could lead to negative publicity via social media platforms.

6. Friendliness

Conclusion

It is not as difficult as you think. There are no secrets here, but there are some principles that will help you shine a positive light on your business. This will result in repeat customers who are more likely to purchase from your business. These six elements can be incorporated into your customer experience management strategies to see the results.

How To Evaluate & Improve Your Seo Strategy

What you learned about SEO years ago probably won’t help you much today.

Google and other search engines are constantly making adjustments to their ranking algorithms in an effort to improve the quality of the results they serve to their users.

Because traffic is the key to growth for any online business, ranking on the first page is critical to success… and that number one spot has long been the Holy Grail of SEO.

No matter whether your website has been up for months or years, there’s always room for some kind of improvement to your SEO approach.

Before you can identify areas for improvement, you must first evaluate your current status.

Evaluating Your SEO Strategy Start with a Link Audit

Where are the links to your site coming from?

Are they all good quality? If not, it could be hurting your ranking.

You can disavow links with Google, so they no longer count against you.

Look at the Technical Side

After you finish the link audit, look at the technical aspects of the website.

Can the search engines crawl your website?

Does it load quickly?

Is the content well organized?

Are you prepared for the mobile-first index? Making mistakes in preparing your site for mobile-first can harm your ranking.

Are crawl errors showing in the Google Search Console?

Do you have title tags and meta descriptions on all of your pages?

Do all images have appropriate alt tags?

Dive Deep into Your Content & Social Media Strategies

Revamping your content strategy is about more than writing a bunch of new content and scheduling it for publishing.

While adding new content can certainly be helpful, it’s important to go back and look at your existing content.

Make sure that:

Everything is written with proper spelling and grammar.

It provides value to the intended audience – and if it doesn’t, edit it to include more value.

The content is strategically segmented and includes appropriate internal linking.

Next, look at your social media strategy, and how you can integrate that into your overall approach.

Your social media activity should work alongside your content strategy to help you build authority, trust, inbound links, more website traffic, and brand awareness.

Make Sure You Can Answer Questions

To have a decent idea as to how well your current strategy is working, answer the following questions:

How much traffic comes from organic search?

How much traffic comes from referrals?

Are there any pages that aren’t getting traffic?

How have rankings changed over time?

How many new links has the site earned since the last audit?

What is my best performing content? Least performing?

How many visitors are converting?

How has the site grown and changed since launch?

Having the answers to these questions ensures you’re focusing on making improvements where they are most needed.

Improving Your SEO Strategy Aim for Better Quality Content

Long gone are the days when you could write a 500-word blog post and consider it quality.

The longer your content is, the deeper you can dive into a topic to provide more value to your readers.

Remember, Google’s customer is the searcher – and if you provide the searcher with what they are looking for, then Google will love you.

Research shows long-form content ranks higher on Google, with the average word count of a first-page result coming in at 1,890 words.

Long-form content also gives you the chance to provide more related keywords, through keyword and topic modeling. This way, you’re not keyword stuffing, but you’re still able to increase the chances of improving your ranking on those core keywords.

Beyond making your content longer, you can improve overall quality by offering various kinds of content, including:

Polls.

Quizzes.

Infographics.

Surveys.

Assessments.

Videos.

These interactive elements help keep people on your page longer, which also plays a role in your ranking, and keep things interesting for your content team, too.

Craft a Plan for Link Building Efforts

When solid content is the backbone of your strategy, link building becomes a bit easier.

Great content will typically earn more links on its own, but that doesn’t mean you can’t get the momentum going yourself.

Remember, you need high-quality links from a variety of domains.

You also want links to deeper pages on your site – not just your homepage.

You’ll also want to aim for links that contain your brand or company name, as well as links that contain your target keywords.

With this in mind, you first need to look at the type of links your competition has, and make sure you get those links and more if you want to have a shot at competing against them in the search engines.

Then, you want to make sure you have the content that those websites would be interested in linking to it. Make people care enough about the content to link to it when you’re creating it by focusing on the hook during the creation process.

Spending time creating a compelling headline is crucial to getting engagement with your content.

Encourage Engagement

Google’s Gary Illyes has mentioned that fostering community can help boost your rankings because it shows that people aren’t just reading your content, but they’ve taken it further to interact it.

It keeps people on your website longer, which is a signal that your content is what people are looking for.

Beyond that call to action, take the time to ask open-ended questions, or give people the chance to ask you questions to start the conversation.

Conclusion

Schedule regular reviews of your SEO strategy. It’ll help you keep things fresh, stay ahead of any algorithm updates (and help you prepare for any that may be coming), and steer you toward consistent growth.

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How online coupon and comparison site Dealhack have re-established themselves

Dealhack launched back in 2005 and proved popular with users in creative careers.

How have Dealhack marketed themselves?

Through market research and competitor analysis, the company positions itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the customer lifecycle as they are able to research and buy on the same site.

Dealhack also has regular weekly features that its users enjoy, like Top 10 CDs, Top 5 DVD Sales and Rentals, Top 10 In-Demand Book Titles, and highlighted “Dealhack Favorites.”

What Dealhack do?

Today’s shoppers look for value for money when purchasing products as retailers struggle due to brand loyalty and increased competition. Coupon sites have helped to decrease the gap between online retailers and consumers. Dealhack makes it easy for consumers to find and use coupons thanks to six locations around the world who provide 24-hour deal testing.

By building shopping guides and encouraging brands to offer better deals, Dealhack improves the online shopping experience while increasing both engagement and brand integrity.

Customers will find thousands of coupon codes, promotions, and deals that are tested and added daily. It tests the deals when they go live, and, for extended offers, it tests them every 90 days after that or sooner if a user reports a problem.

Every deal is given a score between 1 and 100 based on a methodology they created. So you don’t have to dig through 50 deals to find the best one.

Their goal is to make the service the most reliable source for discounts on the web. They achieve this by employing teams of people in several different time zones so that someone is always working around the clock to locate and source the best coupons and deals for the thousands of categories, brands, and retail stores that they feature on their website.

Which brands does Dealhack work with?

Dealhack works in collaboration with the most popular stores on the web to add their deals and coupons to our collection every day. Brands include; ASOS, Amazon, Billabong, Boohoo, Gap, Jack Wills, Levi’s, Reebox, Ted Baker, Tommy Hilfiger, Uber, Apple, Vimeo and lots more.

The best times to find deals on Dealhack are in the days leading up to holidays like Black Friday, Cyber Monday, Christmas, Boxing Day, Valentine’s Day, Mother’s Day, and Easter.

Global Team Provides 24-Hour Deal Verification and Support

The Dealhack team are based in Toronto, and the company features more than 1000 Canadian, US and global retailers from six countries.

The team works around the clock to provide site maintenance and support to its customers who have queries and problems with deals.

Dealhack offers a $1500 annual community volunteer scholarship

They also offer a $1500 annual community scholarship to a University or College student for volunteer help in their community. The submission date for the next round is June 30, 2023.

To apply, students must:

Be enrolled full-time at a college or university in the USA or Canada for the 2023-2023 academic year.

Be in good standing with their current academic institution.

Exemplify outstanding community volunteer involvement.

Have permission from a parent or legal guardian if they are under the age of 18.

To apply for this opportunity fill out the application form, include your name, email address and the name of your school and place where you volunteer.

Include the name, phone number, and email address of at least one reference that can verify your volunteer involvement.

Use your answers to fully describe your community volunteer involvement and what it means to you to be a volunteer. Questions include:

How do you help in your community?

How long have you been volunteering?

Why do you volunteer?

What does volunteering mean to you and what has it taught you?

What plans do you have to volunteer in the future?

Digital barriers the company has overcome since its re-launch

After shutting down in 2011, new owners bought the site from the previous owners in 2023 and the site features on daily deals (mostly tech & electronics) but had trouble scaling; they were able to bring it back and grow it quickly by scaling the deal sourcing and focusing on longer-term discounts and promo codes.

How successful have they been?

Since the website was re-launched in August 2023, there has been a steady growth from looking at SEMRush data.

The company contributes a significant portion of their growth to focus on sharing discounts with specific groups like military, teachers, first responders, students and seniors. Their targeted guides have received an incredibly enthusiastic response from those groups. Their savings guides are said to have spread like wildfire.

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