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August can be so bittersweet. While we welcome the warm and sunny late summer weather, the end of the season looms in the distance. For cold weather lovers, August might feel like a sigh of relief. For most of us, though, it can be hard to let go of fun in the sun.
As hard as it might be to let go of summer, your business’s social media posts still need to continue efficiently. This can be challenging, as your content feels like it should have a mix of both summer and fall-related content. However, this post will make your August holiday social media post planning as easy as watching a summer sunset! We’re covering:
Social media tips to make your August holiday posts shine.
August holidays your business can use as post inspiration.
Back-to-school social media posts and other August social media ideas fit for any business.
Summer is already waning, so there’s no time to waste—let’s jump right in!Tips for your August social media holiday posts
Use these key social media tips when constructing your August posts:Have a goal in mind
Your social media goals should be at the core of each post you create in August as well as every other month of the year. For example, if your goal is to increase traffic to your website, you might try to include more links in your posts than you would have otherwise. Alternatively, if you were looking to drive brand awareness, you might use more hashtags to help your posts get found.
If you don’t yet have goals in place for your social media marketing, it’s never too late to start. Refer to your overall business goals and objectives and use them as a guiding light for your posts.
The main takeaway from this tip is that every post needs to have a goal-oriented purpose as well as a clear call to action to maximize your results.
LocaliQ’s Website Grader could help you prepare your business’s site for socially sourced web traffic.Stay true to your brand
No one will interact with a social media post from an account that seems unrecognizable. Brand consistency matters, so be sure your brand reputation shines through in each post you create to help establish your business on social media.
This might mean mimicking your brand style guide when it comes to your caption voice and tone, or even including your business’s logo in any creative you use. You could also consider creating specific social media branding guidelines for you and your team to stick to throughout the month of August and beyond.
Related: Get step-by-step instructions to create your small business brand kit here.Use compelling creative
While you want your August social media post creative to be on brand, you also want it to captivate your audience. Plus, you may need to finesse your creative assets to be more clear or concise depending on your chosen platforms’ size guides.
Our handy guide below can act as a helpful starting point for finetuning your social images:Leverage social media trends
Social media marketing trends can help you stay ahead of the competition. Help your business stand out by trying something new that might be growing in popularity within your niche market.
If you’re not sure where to start, look to influencers to get inspiration. After all, it’s an influencer’s job to know what’s hot on their chosen platforms.
Another solid go-to is to try to add social elements like hashtags or emojis to catch your audience’s eye. With that said, here are some August hashtags your business can use to get started:
SourceAugust social media ideas for August holidays (with examples)
These August social media holiday post ideas and examples are a surefire way to boost your social media presence.Black Business Month
Black business owners account for 10% of all U.S. businesses and 30% of all minority-owned businesses—that’s over 2 million black-owned brands total in our nation. With so many Black-owned businesses out there, your followers are sure to appreciate the opportunity to celebrate this August monthly observance along with you. As a bonus, this is a great way to fit inclusivity and diversity in your marketing. Here’s how you can take part:
Partner with a Black-owned business. When you implement an inclusive marketing strategy, you want to “walk the walk” not just “talk the talk.” That means taking action to support Black-owned businesses. For example, you could tag the business on social media for an additional shoutout or offer a pairing of your product or service with theirs.
Share resources that support black-owned businesses. While your business is doing its part to support Black Business Month your followers will want to do the same. Create a list of links, phone numbers, or other ways people could reach out to help organizations and businesses related to this month’s cause. Your followers are sure to appreciate the resources for their chance to take part. In fact, 70% of consumers believe it’s “somewhat” or “very important” for companies to try to better their community.
SourceNational Dog Month
Believe it or not, National Dog Month has only been observed since August 2023. Created by the Milk-Bone brand and the J.M. Smucker Company, this fun monthly observance is meant to shine a light on all the ways dogs make our lives great. Use these post ideas to celebrate this August social media holiday:
Post your favorite dog picture. Who doesn’t love an adorable dog photo? Studies have shown that the cuter the content, the happier the viewer. Whether it’s your own dog, an employee’s dog, or a superstar pup you know, you can brighten your followers’ feeds with an adorable post.
Donate or volunteer your time to your local shelter. Many dogs are in need of homes, and your business can make an impact by donating to your local shelter. If you don’t have the marketing budget to make a donation, volunteering your time can be just as effective. Either way, be sure to tag your chosen organization on social media as you share what your brand did to make a difference.
SourceFamily Fun Month
There’s nothing like spending quality time with family. It makes sense that this monthly observance is in August, as families become busy with back-to-school plans and maintaining a work-life balance. It can be easy to forget to slow down and have some fun with your loved ones, so these post ideas act as the perfect reminder to do so:
Host your own family-fun event. The ideal way to incorporate family fun into your business’s August social media marketing plan is to bring the fun to your store or office. If you don’t have the capacity to host an in-person event, a virtual one could also do the trick. Invite your customers and employees to bring the whole family to your event for fun activities, like trivia, guessing games, and more. Most importantly, be sure to post before, during, and after the event to maximize your social media marketing ROI.
Highlight your family. A wholesome family picture of your family or people who feel like family to you will be appreciated by your followers. People love getting an inside look at the personality behind a business, so this is the time for your family to shine.
Share family fun tips and ideas. “Family fun” can feel easier said than done. Help your followers out by sharing your best tips or thoughts on how to make the most of their family time all month long. You could even share past photos of activities you’ve done with your family to give your followers real-life examples to go off of.
SourceAugust 1: Planner Day
Where would businesses be without the planners and organizers that helped them along the way? Some people live by their planners and take them very seriously, so much so that Planner Day was established in 2023. Here’s how you can pay homage to planners on this August social media holiday:
Share how you stay organized. One of the biggest small business challenges busy owners face is staying organized. Usually, a planner is a saving grace in this case. Share your planning perspective by doing a “day in the life” video marketing campaign to show your followers how you use a planner to get it all done.
Partner with a planning vendor. Whether it be a wedding planner, event planner, or any planners in between, you could pass your social media “mic” off to them for the day so they can tell your followers their best tips for staying on top of everything. What’s great about this idea is you can arrange to have them repost their activity from your account to theirs, to help grow your following.
Related: In the wedding planning business yourself? Read our post on easy yet powerful wedding marketing ideas to expand your brand.
SourceAugust 6: International Beer Day
Beer is a go-to refreshment for many. So, these International Beer Day post ideas are sure to be crowd-pleasers:
Post a recipe using beer. Food holidays are always a fan favorite. Plus, from beer cheese to beer-battered fries, there are endless delicious recipes your followers will love for this August social media holiday. Not only that, but over 50% of social media users are on platforms to find new recipes. That means this recipe post from your business will likely be sought after.
Snap a picture of your favorite beer. There’s truly nothing like cracking a cold one after a long day, and many folks have a drink of choice. Add a personal touch to this August social media holiday post by sharing what your favorite brew is.
Partner with a local restaurant, brewery, or pub. These types of businesses usually have plenty of beer-related events you could sponsor or become a vendor at, so see what opportunities you might have at hand in your community to do so. However, be sure to take plenty of pictures and tag one another on social media for the best results.
SourceAugust 7: Professional Speakers Day
The art of public speaking dates back to ancient times in Greece and Rome, and it’s still a valuable asset to businesses today. Sadly, 75% of people have a major fear of public speaking. Warm your audience up to public speaking with these post ideas:
Host a live webinar and post the recap. Think about your business’s unique value proposition and create a virtual information session based on that. You or your employees are the best candidates to talk about your business since you know it like the back of your hand. This is sure to result in a great webinar your followers will love to both attend and hear about later via social media.
Discuss a time when your brand participated in a speaking engagement. Have you ever spoken at an event before? Or perhaps you may have just needed to give a motivational speech to your team one day? Whatever your public speaking experience may be, use this to inspire your followers on social media. Tell your public speaking story, and pair it with an inspirational quote to market with emotion on social media.
SourceAugust 9: Book Lovers’ Day
There’s nothing more peaceful than settling down with a good book. Interestingly enough, the ages at which people tend to read the most books are between 25 and 34 years old. That being said, there’s no age limit when it comes to enjoying a juicy read, so your audience will love these Book Lovers’ Day posts:
Share your favorite book. A person’s favorite book can show a lot about their personality—making this August social media holiday post idea the ultimate branding weapon.
Ask your followers for book recommendations. People enjoy discussing books they love, so you’re sure to get additional engagement from this post idea while building your brand community.
SourceAugust 15: Relaxation Day
Think about how you best relax. Take some time to unwind and document it on social media. Snap a couple of pictures next time you take it easy, and post them to social media to celebrate Relaxation Day.
Give your employees a bonus break. Kick things up a notch by giving yourself and your team an extra long lunch, a half day, or even a full day off. Have your employees post what they’re doing during their relaxation session and tag your business so you can repost all the relaxation later. This will help to build your employer branding by showcasing to your followers how you care about your employees.
Remind your followers to relax. We all need to take a break sometimes, so share your best self-care recommendations to help your followers make the most of this August social media holiday.
SourceAugust 19: World Photography Day
A picture may be worth a thousand words, but these World Photography Day social media posts could be priceless for your business:
Post your favorite photo. Do you have a stellar shot you want to share on social media? Appeal to your audience by allowing them to feast their eyes on any delightful pictures you may have. You could even get a great photo of your business’s office or store to help keep your brand top of mind for followers.
Repost an amazing shot. It’s a proven social media best practice to have a mix of both your own posts as well as reposts from others. Search around for pictures from small business photographers that you could reshare to give your followers something fresh to look at.
Host a social media contest or giveaway. A photo contest is a great way to celebrate World Photography Day while also boosting your social media engagement. Ask your followers to tag you in their photos for a repost on your page and a special prize.
SourceAugust 21: Senior Citizens Day
Dating back to 1988, Senior Citizens Day is meant to raise awareness around issues elder folks face. For example, 80% of older adults battle chronic diseases. Plus, the number of senior citizens in our communities is growing, as there will be a projected 22% increase in the population of people over 60 years old by 2050. Here’s how your business can honor this August social media holiday:
Highlight a superstar senior citizen within your brand. If you or your employees have a senior citizen that makes an impact in your brand’s community, be proud to share that story!
Share lessons from senior citizens. Senior citizens have endless wisdom, and it’s popular to share these lessons on social media. Try to find and repost fun quotes from senior citizens to help your followers learn, grow, or even get a laugh.
SourceAugust 31: National Eat Outside Day
Smell that? It’s a fresh summer breeze mixed with the distant aroma of food on the grill. It’s no wonder why National Eat Outside Day became an August social media holiday—it’s simply such a privilege to enjoy a meal outside while you still can! Here are a few ways your business can celebrate this day:
Eat outside with your team and share a recap of your fun lunch. Snap pictures of you and your employees enjoying the great outdoors to inspire your followers to do the same.
Give your followers picnic ideas. Do you have an on-the-go recipe or trick to share with your audience? Take a picture of your best picnic go-to, make an instructional video, or create a colorful picnic packing list in a free tool like Canva to encourage your followers to have their best Eat Outside Day yet.
SourceEven more August social media holidays
There are a ton more August social media holidays your business can post about. Check out this complete list below:
American Artist Appreciation Month
Children’s Eye Health and Safety Month
National Eye Exam Month
National Golf Month
Hair Loss Awareness Month
International Peace Month
Motorsports Awareness Month
National Sandwich Month
Psoriasis Awareness Month
Spinal Muscular Atrophy Awareness Month
World Cancer Support Month
August 1: National Girlfriend Day
August 2: Ice Cream Sandwich Day
August 2: National CAD Day
August 3: National Black Women’s Equal Pay Day
August 4: Chocolate Chip Cookie Day
August 4: Single Working Women’s Day
August 5: National Oyster Day
August 7: International Hangover Day
August 7: National Sister Day
August 7: Purple Heart Day
August 8: National CBD Day
August 8: National Dollar Day
August 10: National Lazy Day
August 11: Son and Daughter Day
August 12: International Youth Day
August 14: National Creamsicle Day
August 15: National Back to School Prep Day
August 16: Tell a Joke Day
August 17: National Nonprofit Day
August 17: National Thriftshop Day
August 18: Bad Poetry Day
August 19: National Potato Day
August 20: National Radio Day
August 20: World Mosquito Day
August 22: Tooth Fairy Day
August 23: Slavery Remembrance Day
August 24: National Waffle Day
August 25: National Burger Day
August 25: Secondhand Wardrobe Day
August 26: Women’s Equality Day
August 26: National WebMistress Day
August 29: National Lemon Juice Day
August 30: National Grief Awareness Day
SourceBack-to-school social media posts
With August being National Back to School Month, we thought it’d only be fitting to do a section specifically for back-to-school social media posts.Switch up your product positioning
Your business might have a product or service that could benefit students and families getting ready for the school year. Instead of your normal product pushes on social media, try angling a post around the value you might bring to back-to-school shoppers.
Get tips to create effective product positioning from our friends at WordStream.Share your best back-to-school tips
There’s always something new when it comes to back-to-school prep trends. However, you may have had back-to-school traditions you used growing up. Provide a mix of both new-school and old-school back-to-school prep tips to cater to a wider audience.
SourceStart a conversation
You don’t always have to rely on your own August social media ideas to come up with content this month. For a back-to-school social media post, you can easily crowdsource your audience’s thoughts and opinions on the topic.Create a shareable study playlist
As students, teachers, and families get back into the groove of homework, studying, grading, and more, your business can stay top of mind through a shareable playlist.
Create a playlist of your top study songs on a public streaming platform like Spotify, Soundcloud, YouTube, or any music app in between. From there, you can turn your back-to-school playlist into plenty of social media posts for August as you spread the word about your new playlist. Just be sure to include your business name in the playlist title or your logo in the playlist cover photo to reinforce your brand as your audience listens along with you.Try a short and simple back-to-school social media post
Keep your back-to-school post short and sweet by simply wishing your followers “good luck” for the school year! This is an exciting time for students and families, so your business’s acknowledgment and positive wishes are sure to be greatly appreciated.
Related: Want more back-to-school marketing ideas for your business? Read our complete post on back-to-school campaigns and promotions.August social media post ideas (not about holidays!)
If August social media holidays don’t feel like a fit for your business, try these post ideas instead:Bid farewell to summer
Sadly, summer is coming to a close. End summer on a high note by doing a recap post of all the great things your business achieved this summer. Additionally, this is a great time to let your customers know of any updates for fall while also reminding them of how sweet the summer was to your business.
One interesting social media trend for August is known as “Rawgust.” Rawgust was created to encourage people to eat more raw fruits and vegetables. Sharing your best rawgust recipes will show how you truly care about your followers’ well-being.
SourceRepost or add gaps in your social media calendar
On social media, it’s not always about what you post, but when you post. If you post too frequently, your followers’ feeds will become saturated and they may get tired of your content.
If you’re still out of ideas for your August social media posts, take this as an opportunity to space out your social planning calendar and continue posting at a reasonable frequency.
You may even want to simply repost top-performing content instead of trying another new post. It’s a good idea to check in on your social media marketing metrics throughout the month to gauge whether you need new content, more of the same content, or space to let your current content breathe.
How often you should post and what time your post should go live will vary by platform, so check out our resources on this to guide you:End your summer strong with these August social media holidays and ideas
Clearly, there’s something to post about this month for every business out there. These August social media holidays and other post ideas make it easy to create relevant, high-quality posts for your brand.
If you still find social media to be a challenge for your business, see how our solutions can help to make your social marketing a breeze.Susie Marino
Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Other posts by Susie Marino
You're reading 60 Awesome August Social Media Holidays & Ideas (With Tips + Examples)
Let’s face it: there’s no way to promote your brand on social media in April.
Okay, it may be a bit early to pull April Fools’ funnies. But, as a growing business owner, it would be a bit silly to abandon social media this April. Social media marketing can be your secret to spring success. However, the key is to curate unique content that will foster growth.
Luckily, we found plenty of April social media holidays and ideas that can help you do just that. Today, we’ll go through all you need to know about April social media marketing, like:
Tips to have an awesome April on social media.
68 April social media holidays to post about this month.
Even more social media ideas you can use in April.
After this post, your social media success will be no April fools’ joke!
Related: Looking for marketing ideas beyond April social media holidays? Look no further than our free 2023 marketing calendar that’s filled with ideas, tips, and trends for every month of the year.Tips for your April social media calendar
As you’re planning your local marketing for April, be sure to remember these social media tips:Remember your goals
As April kicks off the second quarter of the year, you’ll want to ensure your social media strategy aligns with your overall marketing goals. If you don’t already have measurable social media metrics in place, you can still set some up by looking at any business challenges.
Try walking through a SWOT analysis exercise for your accounts to identify where your social media goals should land. This will help you to shape your social plan and decide which post ideas are best.Check your website
You could have the best social media plan in the world, but if your website is not running efficiently, your efforts will be fruitless. Since one of the points of social media is to drive traffic to your website, you’ll want to check that your site is in tip-top shape before going live.
An example of the LocaliQ website grader that can be used in conjunction with your April social media marketing strategy.
You can also conduct a quick social media audit yourself–using these steps and the template we created!Follow social media trends
In order for your posts to not only get found but also rise in popularity, you’ll want to be sure that you’re following hot social media marketing trends. However, as a business owner, you don’t necessarily have time to be scrolling all day to know what’s trending. That’s why influencer marketing is a great alternative for brands that want to stay on top of what’s popular.
Micro-influencers are the perfect solution for this, as they typically have a following of less than 50,000, which makes them more approachable for a business looking to grow. Plus, it’s an influencer’s job to know what’s trending on social media. This means that collaborating with an influencer will make it easier for your business to serve relevant and popular April social media content.
SourceFind your creative flow
Social media is a hub for creativity, so don’t be afraid to get wild with your local social media marketing. For example, you may want to try including more emojis in your captions, posts, or stories to add creative flair that’ll catch your audience’s eye.
If emojis aren’t your thing, you should at least use hashtags to help your posts get found in feeds. Later, when someone searches a hashtag you used, you’ll show up in their results. An added bonus of hashtags is that they’re also customizable. For example, you could create your custom hashtags to align with your business or try one of these April social media holiday hashtags from our list below:
SourceApril social media holidays (with ideas and examples)
Now that you’ve got the basics under your belt, time to kick your plan into gear with these amazing April social media holidays and ideas:
Related: Need even more social post ideas? We’ve got you covered on social media holidays for every month of the year with our big list of 480 social media holidays.National Diversity Month
While an inclusive marketing strategy should be something your business strives for year-round, it’s all that much more important during April since this is when National Diversity Month is celebrated. Having started in 2004, this April observance was created to celebrate diversity all around us. Here’s how your business can take part:
Highlight how your business commits to inclusivity by showcasing efforts you’ve made to cultivate diversity in your workforce.
Spread awareness for issues within your community centered around diversity, equity, and inclusion. For example, did you know that for every dollar a man earns, women on average make 18 cents less? Plus, that gender pay gap increases when you break it out for women of color. Your April social media post for diversity month could highlight this as something small businesses like yours should work towards ending. Alternatively, you could provide a series of posts that share resources and tools for your female followers can use to fairly estimate and negotiate equal pay.
SourceNational Autism Awareness Month
Starting in 2007, Autism Awareness Month is a time for reflection and research. Show your followers you care this month with these Autism Awareness Month social post ideas:
Share a personal story. Has your business’s community been touched by Autism? Give your followers an inside look at your experience with Autism. When you open up to your followers about autism, you’ll be showcasing how your brand is accepting of people of all ability levels. This means you’ll also be following the best practice of fitting diversity and inclusion in your marketing.
Run a fundraiser for your local autism research or care center. Your followers will appreciate your brand giving back. Consumers prefer to do business with companies that are active in their communities, so a socially conscious post will increase your brand loyalty.
SourceNational Brunch Month
Is there a way to declare April as the best month ever? With it being National Brunch Month, why wouldn’t you want to! Between the bacon, eggs, mimosas, pancakes, and more, brunch is the great uniter of all: everyone loves brunch. Odds are, your followers will love these April social media posts about it, too:
Host a brunch poll or bracket. Ask your followers to vote for what their favorite brunch food is. Sneak in your brand along the way by highlighting your team’s favorite choices as well.
Do a brunch contest or giveaway. Even if your business doesn’t directly correlate with brunch, you could hold a sale during brunch hours and create buzz about the limited-time offer on your social posts. Or partner with a local restaurant to offer up a discount or gift card to one lucky customer.
SourceWorld Landscape Architecture Month
This monthly observance celebrates all the ways landscapers, contractors, and other designers contribute to the communities they work in. Whether you’re in this niche market or not, you won’t want to miss out on this amazing April social media holiday.
In fact, social media will already be buzzing about this April observance. The American Society of Landscape Architects does an Instagram takeover where they post photos of exceptional outdoor spaces. Here are a few ideas for your business to join in on the fun:
Post a picture of your storefront or office. Whether or not you have a stellar landscape, your followers will be interested to see photos of your business from your perspective.
Partner with another local business. Just about every community has popular landscaping or home services companies. Reach out to them to set up a social media partnership for the month of April. You could tag each other on Instagram, feature each other’s work, and more to watch both of your brands’ accounts grow.
SourceStress Awareness Month
Supported by the Stress Management Society, Stress Awareness Month was created in April to alert the public of how detrimental too much stress can be. Extra stress can lead to physical issues like strokes, IBS, ulcers, diabetes, muscle or joint pain, and more. Here are a few social media ideas to combat Stress this April:
Share your best self-care tips. Everyone needs to unwind and focus on themselves from time to time, so your followers will appreciate your unique self-care ideas.
Highlight a specific product or service and how it can save your customers from headaches. Use a video marketing strategy, or even a simple post caption, to explain how your business helps solve common customer pain points.
Host a stress-relieving event! Whether it be a virtual yoga class or a silent shopping hour in-store, encourage your followers to join you for a stress-relieving activity. This will be a win-win as you can create buzz for the event beforehand, and post pictures from it after.
SourceApril 1: April Fools’ Day
April Fools’ Day is a can’t miss holiday at the beginning of the month that brings joy for all. April Fools’ started during a change in the recognized calendar across Europe in the 1500s. Those who still thought the year began on April 1 were considered fools.
Today, over 80% of Americans enjoy and celebrate April Fools’ Day, so your followers are sure to be fans of these April Fools’ social media posts:
Post a joke or funny video. Whether you repost a #epicfail or share a daily funny, your audience will love the laugh. In fact, over half of consumers say they’re more likely to remember as well as enjoy a piece of content if it’s funny. A funny April Fools’ post will make your brand more memorable.
Prank your followers. You could partner with a micro-influencer to do a social media “takeover” of your account. If you don’t have the marketing budget to pull in an influencer, you could also tease your customers with a news update about your brand or a change in a popular product.
Encourage your employees to join in on the shenanigans. Record your employees being silly with one another and post a video of the fun! If you want to join in, you could record a prank you pull on your employees, too.
Get more April Fools’ social media posts ideas here!April 3: National DIY Day
Getting help from a friend is always nice, but sometimes projects are best completed when you do it yourself. That’s why National DIY Day acts as the perfect reminder to all that spending time alone can sometimes be the best way to go. Here are a few post ideas to celebrate this April social media holiday:
Post a DIY challenge. Encourage your followers to post a DIY project and tag you. You could give a small prize or coupon to the best DIY results. As a bonus, you could make a rule that a product or service your brand offers must be used during the DIY process.
Share DIY tips. There are plenty of ways to go about a DIY project and, as a business owner, you’ll have plenty of experience to share.
Repost DIY #fails. Sometimes DIY projects don’t go as planned, and your audience would love to get a laugh from a DIY gone wrong.
SourceApril 11: National Pet Day
A day to celebrate your pets? Sign us up! Many people treat their furry friends like family, so this is the perfect opportunity to connect with your social media audience over something they adore. Try these pet-friendly social media posts out:
Post your business’s pets. The best part of national pet day is checking out all the cute pet photos. Tug at your audience’s heartstrings by sharing adorable pictures or videos of pets you and your employees have.
Repost your favorite pet pictures. If you don’t have a ton of pet content from within your own organization, try reposting fun pet photos from other accounts. When you tag another account, they may see it and want to share it out with their own following—which can build up your brand awareness.
Add in a special treat for your follower’s pets. You could offer a pet toy or treat when people make a purchase during National Pet Day. If you can’t afford to give away any freebies, invite your followers to bring their pets in-store as they shop around for a day.
SourceApril 16: National Librarian Day
“The only thing that you absolutely have to know, is the location of the library.” – Albert Einstein
It is true that libraries open doors for people looking to learn, and librarians keep them running. Show your appreciation for librarians with these National Librarian Day posts:
Highlight a favorite book. Books are a great way to authentically connect with your audience, so share a book that inspired you or even relates to your business to add a personal touch to your social media strategy.
Tell a story of a librarian that impacted you or your community. If you have an anecdotal story about a librarian in your life or community, don’t be afraid to share that with your followers to give them an inside look at your brand’s identity.
Give back to a local library. If you don’t have budget to donate to a local library, volunteering at one for a day could also be an option. Be sure to take plenty of pictures to share on social media later.
SourceApril 22: Earth Day
Dating back to 1969, Earth Day helped to form the United States Environmental Protection Agency. Along with that, Earth Day is what brought the Clean Air, Clean Water, and Endangered Species acts into law. With global warming on the rise, this is the perfect opportunity for your business to take an environmental stand with these Earth Day marketing ideas for social media:
Showcase how your brand is eco-friendly. Whether it’s a simple recycling bin area or a full-on green product, be sure to let your followers know your business is taking steps to protect the environment.
Share tips to reduce, recycle, and reuse. You could even post a video of you or an employee setting an example of one of your tips.
Honor our planet with Earth Day fun facts. Teach your audience something new about the environment around them. For example, the average American family causes over 525 square feet of ice to melt each year. Data points like this will inspire your followers to do their part while keeping them interested in your posts.
SourceApril 30: International Jazz Day
Jazz is known as “America’s classical music” since it began in New Orleans over 100 years ago. With such a rich history behind this music genre, there’s no reason to not post about it with these Jazz Day social media ideas:
Highlight a prolific person in Jazz history that inspires you. There are plenty of inspirational people from the world of jazz, like Louis Armstrong, Duke Ellington, Ella Fitzgerald, and more your followers will love to learn about.
Post a jazz song for your followers to listen to. Connecting with your audience through music is a unique way to give your social media strategy a more intimate feel. You could even take it a step further by creating a jazz playlist on a music streaming platform that your followers can listen to or share out—which will help you build your brand’s community.
SourceEven more April social media holidays
When it comes to April social media holidays, there’s no shortage of other fun festivities to post about. Get even more April social media post ideas with this list below:
Arab American Heritage Month
National Humor Month
National Poetry Month
Move More Month
National Decorating Month
International Customer Loyalty Month (Get our customer loyalty program tips to celebrate this one here!)
April 1: Walk to Work Day
April 2: World Autism Awareness Day
April 2: Ramadan
April 3: World Party Day
April 4: Tell a Lie Day
April 5: National Flash Drive Day
April 6: National Student-Athlete Day
April 7: World Health Day
April 7: Walk to Work Day
April 9: Easter Sunday (Try these Easter marketing and promotion ideas!)
April 10: Siblings’ Day
April 12: Grilled Cheese Sandwich Day
April 12: International Lawyers’ Day
April 13: International Plant Appreciation Day
April 13: National Scrabble Day
April 14: National Gardening Day
April 15: National Laundry Day
April 16: Husband Appreciation Day
April 17: National Cheese Ball Day
April 18: National Lineman Appreciation Day
April 18: Healthy Kids Day
April 18: Patriot’s Day
April 20: Volunteer Recognition Day
April 20: Ramadan ends (begins March 22, 2023)
April 21: Kindergarten Day
April 21: National High Five Day
April 23: World Laboratory Day
April 23: National Picnic Day
April 24: Pigs in a Blanket Day
April 25: National Mani and Pedi Day
April 25: World Penguin Day
April 26: Administrative Professionals Day
April 28: International Astronomy Day
April 28: Pay it Forward Day
April 29: Arbor Day
April 30: Independent Book Store Day
SourceApril social post ideas (not about holidays!)
If April social media holidays don’t mesh with your business, we’ve got you covered with these social media ideas that aren’t holiday related:Post a series of springtime tips
Whether it be post-winter yard cleanup, garden prep, or spring and summer vacation planning, any tips you can provide your followers to get ready for spring are bound to help your business stand out in news feeds. For example, you could do a series of your recommended springtime to-do list items—which will leave your followers coming back for more.
Related: Get spring Instagram captions (with templates!) to use all season long.Give a business update
If nothing major has changed about your business, that’s okay too. With the second quarter of the year starting, this is the perfect time to relay a pulse check to your followers about how your business is doing so far in 2023. Share what exciting plans you may have coming in the second half of the year.Switch up your product positioning
Once spring arrives and major holidays like Christmas and Valentine’s Day have passed, people no longer have to shop for others. Odds are that, in April, your customers will have a larger budget to spend on themselves rather than others. They may even be eager to buy gifts for themselves with gift cards they’ve received over the holidays.
If you’ve previously framed a product or service your business offers as a gift, now is the time to post about how it could work for personal use. Try posting an image highlighting all the personal reasons why someone might want to do business with you. Springtime often calls for marketing plan refreshment, so your product positioning on social media should be no different.April social media holidays and ideas can bring May results
The results your business will see from these social media ideas are no April Fools’ Day joke. Plus, with a strong marketing strategy backing your social media ideas, your social media presence will be unstoppable.
Once you have your ideas for the month planned out, you can schedule your posts regularly to help you maintain brand consistency. However, if executing on posts is still a hurdle, see how our products and services can help you have the most amazing April yet!
Looking for more to make this month a success? Check out April email subject line ideas!Susie Marino
Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Other posts by Susie Marino
6 mistakes that will doom your social media strategy
Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they need to take to get there, is usually going to waste a lot of time and money, without seeing a return.
I think that a written strategy document is crucial for online success. But of course, not all social media strategies are created equal! Many times, the factors that make the difference between success and failure do not just concern what is in the document. Equally important are the steps companies take before and after compiling it. Here are some of the mistakes I’ve seen with social media planning which I look to make businesses aware of.6 mistakes to avoid with your social media planning
Here are 6 of the most common mistakes, in the planning process and some ideas on how you can avoid them.
1. You don’t do your homework
Contrary to common perception, a social media strategy is not the first step you take when you decide to ramp up your efforts online. If you’ve already been dabbling on social media or implementing a strategy that is just not showing results, you first have to audit your previous efforts, to figure out what’s worked and what hasn’t, and what foundation you have to build on.
Ideally, you want to audit what your competitors are doing too, as their strategy will directly inform yours. You need to know where you are behind, where there are gaps in the market, and what tactics they are using that you can learn from (an enormous time-saver).
Last but not least, it is hard to build a really effective social media strategy without properly researching your target audience. Ideally, you want to build buyer personas, so that you know exactly who you are trying to reach, and what kind of material will speak to them.
Barring that, you should still look at any research your company has conducted into its client base; talk to your sales and marketing team; monitor relevant conversations on social media and so on, to build up as good a picture as you can get.
The more facts you have, the better your strategy will be. To get an idea of what should go into a social media review, Smart Insights Expert members can download the social media audit template or example social media plan I have developed based on the approach we use.
2. You write your strategy alone
In a larger company, as head of marketing, communications or social media, it may be tempting to handle the whole strategy process within your own department. Perhaps you understand social media better than anyone else in your company or are keener than anyone else to get going?
Ultimately this will work against you, because the social media strategy needs to be widely accepted across your organisation. Get other internal stakeholders involved early in the process. The last thing you want is to develop a detailed strategy that is roundly rejected when your CEO, fellow Directors or legal department finally get their hands on it!
Beyond the political aspect, there are practical implications to working alone as well. Your online marketing will be far more effective if it is properly coordinated with your offline marketing. If someone else is in charge of that area, it is absolutely essential that you work closely with them on developing your social media strategy, and not inform them of your decisions after the fact.
3. You start with the platforms
All too often, the first decision companies make when developing their social media strategy is which platforms they should be present on. In reality, this should be the very last decision you take.
Before you ever get to that stage, you need to figure out your goals for social media (do you want to build your reputation? Grow your client base? Simply monitor conversations that are relevant to your brand?).
How you achieve these goals will form your strategy: We’ll use social media to reach out to potential referrers, or to build up our email database, or to develop our thought leadership (for example).
Which platforms you are going to use are a tactical detail! Only once you’ve figured out what you want to achieve and how you are going to do it, can you decide whether Facebook, Twitter or Instagram will be the best vehicle for your purpose.
Doing it the other way round will mean that your strategy is inside-out. It’s like deciding that you’re going to buy a Porsche before working out why you really need a new car (to get the kids to school each morning) and what type would be best (a 7-seater so you can join a rota with another family).
4. Your strategy is too long
Granted, you want your strategy to be comprehensive. But you also need your team to be able to refer to it easily. If you expect them to ever read it, keep it as short and light as you can.
Often it will still be too long, so create a one-page summary of the most important points, which they can refer to at a glance.
5. You distribute it and then forget about it
Too many strategies end up in a draw gathering dust. If you want your strategy to be actively used, you need to take a proactive approach.
Show your staff that the strategy is updated with their practical issues in mind. Bring the strategy with you, and refer to it, during all meetings relating to your social media programme. Ensure that it is easily accessible to all relevant staff and that there is an electronic copy they can search easily.
It is up to you to ensure that the document is integrated into your daily activities and discussions, informing and guiding them, and not treated as a Platonic ideal that is great in theory, but ignored in practise.
6. You treat your strategy as a sacred document
Social media evolves fast and your strategy has to change with it. It is essential that you keep up with changes that might affect you, and not stick blindly to a social media strategy that might have been appropriate 3 months ago, but is suddenly under-performing.
Your document must not become a convenient excuse to stick with a failing strategy!
Treat it as a living document.
How Facebook and Twitter have evolved in 2023
This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.
Here’s a look at the biggest announcements, tools and features created so far in 2023 in pursuit of making Twitter and Facebook become a set of more effective tools.Twitter January 2023:
Twitter brought mobile camera and inline editing allowing the capture and sharing of videos up to 30 seconds long which can be uploaded from the camera roll
Launch of a Bing-powered translator for web and mobile apps which can provide translations between more than 40 languages
Twitter made private conversations with a group easier with Group Direct Messaging (DMs) allowing users (and also brands) to add multiple contacts to a group chat, even those who don’t follow each otherMarch 2023:
Launch of Periscope, a live video streaming app for iOS and Android, which lets you create, watch and share live video broadcasts from a smartphone
To improve visual impact full-width timeline photos were launched on Twitter for iPhone and Android
Introduction of an embedded video feature to host Twitter’s videos on a website and blog
Launch of an official WordPress plugin which brings together Twitter’s various functionalities to a site
Analytics homepage redesign which presents an overall snapshot of engagement of an account
Launch of analytics for individual tweetsApril 2023:
Embedded tweets get a makeover to feature photos at the top of the embed to emphasise the visual side of contentMay 2023:
Twitter announced a partnership with Google aimed at starting to show tweets in search results. This integration was established with the aim of expanding Twitter’s reach to more users and make search and social tighter
Introduction of a partnership with Foursquare to pinpoint location tagging in tweets and offer the opportunity for businesses to create location-based informationJune 2023:
Twitter started autoplaying videos and GIFs allowing them to play automatically in user’s feeds which eliminates the need to tap on them to start playingJuly 2023:
Twitter unveiled Audience Insights Dashboard designed to give more demographic, interest and behaviour information about their audience and people who engage with tweets to help target better campaigns
Background wallpaper was removed from profile pages as well as timelines which were replaced with a blank background
Summary Cards received an update to display more link content in the timeline for mobile usersTwitter Advertising March 2023:
Testing of ‘Product Pages’ & ‘Collections For Shopping’, new ways for brands and business to display their products, users reviews, photos, videos and pricingJuly 2023:
Rollout of ‘Twitter Ads’ button to users’ profile pages on iOS and Android which is present right next to the ‘Edit profile’ The feature allows users to manage their ad campaigns while on the flyFacebook January 2023:
To compete against Yelp and Foursquare ‘Place Tips’ were launched offering businesses a new tool which gathers information about them (e.g. recent Posts from their Page, upcoming Events, recommendations and check-ins) and displays it to people while helping them connect and learn about places they visitFebruary 2023:
Introduction of a buying and selling feature to Facebook Groups allowing members to add a ‘Sell’ feature when creating a postMarch 2023: April 2023:
Launch of ‘Riff’, a collaborative video clip appMay 2023:
‘Critics’ Reviews’ tested on restaurant pages appearing to people who look for restaurants within Facebook
Launch of ‘Instant Articles’ to enhance a reader’s mobile experienceJune 2023:
Facebook added a new ‘Video Tab’ in Page Insights enabling publishers to determine more easily the performance of their videos
Launch of ‘Author Tags’ for website allowing publishers to encourage their Facebook readers to follow authors of these articlesJuly 2023:
Introduction of ‘Secret videos’ which let admins customise video distribution on Facebook and offers multiple new sharing features
Launch of ‘Video library’ for content management where Page owners can organise and update their videos
Incorporation of embedded feature of Autoplay video for websitesJanuary 2023:
Facebook brought the ‘Expat targeting’ feature designed to help marketers target people living abroad
Launch of ‘Ad Image Cheat Sheet’ which offers best practices for improving Facebook ad imagesMay 2023:
Announcement of ‘Facebook Lite’, new 2G-friendly app for Android in India and the Philippines
Expansion of ‘Desktop Video App Ads’ in Power Editor and Ads Create Tool
Facebook revamps Ads Manager and Power Editor to speed up the ad creation and optimisation processJuly 2023:
I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media nor is my organisation’s present social media activity up there in comparison to the big brands. But I do run our marketing, therefore I can share hands-on experience on what has worked for us and what we’re planning.
Before I get to how we’re using social media, here is a brief snapshot of our organisation.Company Background
We have a large High Street store in Maldon, Essex and a growing e-commerce business, The Emporium Direct. Like many, we originally started trading on eBay, then moved onto Amazon and eventually our own website.
Our success has been down to the following:
Selling a mixture of niche, general and branded products – this allows us to enter multiple markets, gain additional traffic and custom all year round as opposed to only certain times of the year
Having multiple marketplace accounts – the internet is an ever-expanding net therefore the more stores and/or products you have floating out there the more likely you will sell
Aspiring to the highest standard of customer service – just because you sell online does not mean customer service should waiver – maintain excellent customer at all times
Trading in retail for over 25 years, we have a wealth of experience, contacts and know-how and we apply this to our e-commerce business
Despite being fairly successful on our marketplace accounts, it is increasingly clear that unless you are a large, well-known brand coupled with equally large resources, selling and converting sales online through your own direct website is no easy task. However, it is a great challenge and one we plan to get to grips with after the busy Christmas trading period.Why Social Media?
I think it is fair to say that unless you have been hiding for the last few years, the social media revolution is here to stay and is not a force any reputable business can ignore. We want to use social media to give our brand more personality, to engage more with customers, to create open dialogue with them and promote our business as well other local businesses near us. Facebook in particular is great for this.
One suggestion of ours is to start including more images and videos of key areas of interest in the historic, market town of Maldon, Essex which is situated on the Blackwater estuary and surrounded by beautiful countryside with myriad places of interest. Some might argue that doing this is a waste of time and money. However, and as stated above, we are not using social media to bombard customers with products, it is more about engagement, community and giving our brand the personality we know it has.
Another point to consider (I read the post on Smart Insights and similar here) is that search engines are now using social media activity as a ranking factor therefore once again, creating relevant useful content becomes increasingly important.
My final point, and similar to the other guests’ posts regarding the travel industry, is that the retail industry is also going through a revolution. The worst trading conditions for many years, if not ever, coupled with the internet, have transformed the entire business environment.
Using social media is a great way for businesses, particularly SME’s, to engage with customers and promote their brand at minimal costs. Although the costs may be minimal (free to setup social media accounts and only time to update them), we believe the strategy and use of social media are only worth our investment providing we adhere to the following methods:
Create a community allowing open dialogue between our business and customers
Provide useful content such as: photos and videos of our business and the surrounding area, product reviews, customer reviews, business opinions and any other information useful to our business and customers
Avoid pushy sales onto people – we believe social media is a place where people want to be totally honest with one another and do not want to be bombarded with commercialism
The following are our main social media priorities in the coming year:
Facebook page: We have started adding photos of Maldon and the surrounding area and are promoting our High Street, business partners and anything else related to this lovely area. We would also like to run campaigns on here too. Our Facebook page is more for community, open dialogue and genuine interaction, not sales bombardment. We have Facebook profiles ourselves so respect the fact not many people want to be always bothered.
Foursquare: As the web transitions into web 3.0, we believe we need to look at location marketing. Foursquare is perfect for this as it allows users to discuss, tag and share our businesses content directly to their phone. For example, we could run a campaign whereby the first person to check-in at our High Street store through their mobile device receives a discount, a free product or voucher for use in one of town’s lovely coffee shops and cafes. There are numerous ways marketers can promote their business and engage with fans but it is essential that as a business we look into this now so we can gain experience in this new area of digital marketing.
Twitter: We will use Twitter for relevant updates and links to our content. The popularity of Twitter indicates that we cannot ignore this social media powerhouse even though the two above appear more commercially useful at present.
LinkedIn: We will use LinkedIn to create a professional profile for our business and make relevant updates when necessary.
Hootsuite: Hootsuite is the excellent software that allows digital marketers to manage and populate these channels since this gives a single place to update the profiles with analytics. And it’s free!Conclusion
I am definitely not an expert on social media marketing. However, from the little experience I do have, I believe businesses should provide relevant and useful content to users but not with the sole intention of trying to gain sales. Using this approach, you can help shape your brands’ personality, engage and interact with customers, give your business a fantastic public relations platform and also improve your website search engine results position.
Yahoo Answers Launches : User Powered Social Media
Jeremy Zawodny has announced a new Yahoo Search service on the YSearchBlog, Yahoo Answers. Yahoo Answers at first glance seems to be a Yahoo user community where one can ask questions and have them answered by other Yahoo’ers or Yahoo staff. On Yahoo Answers users can ask a question on any topic and real people will post an answer to that question. The service is a good fit for Yahoo, which prides itself on its registered member base and user generated content (like Yahoo User Reviews).
Yahoo Answers also has all of the buzzes and whistles of a Yahoo Social Media product, with add to My Yahoo buttons, RSS, Yahoo Member Photos and Avatars, and Q&A categories. There seems to not be any tie ins to Yahoo Local, Yahoo Search, Yahoo Messenger or Yahoo 360 as of yet, but don’t be surprised if Jeremy & the Yahoo 2.0 crew figure out some way to tie all of these Social Media offerings together (think Yelp).
Yes, unlike some search engines, Yahoo does have a master plan for its Social Media & Search offerings (Yahoo Search Pyramid). It should also be noted that Google Answers, also offering user powered question answering, has been available for quite some time.
Jeremy posts on YSearchBlog : I’ve heard more than a few people struggling to answer a question who turn to their keyboard and proclaim, “I’ll just ask the Internet…” while typing something into a search box…But there are many times that keywords just don’t cut it—times when you need to ask a question to a group of humans. You know, real people..
Of course, it has categories for the questions, per category RSS feeds, notifications, and other goodies too…
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