Trending February 2024 # 7 Dos & Don’ts For Taking Charge Of Your Ppc Program (Again) # Suggested March 2024 # Top 4 Popular

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Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns.

In other cases, companies are making cuts to their marketing teams and shuffling responsibility for PPC to other team members.

Whatever the cause, many experienced marketers – who haven’t been hands on with PPC for many years – are now finding themselves with that responsibility again.

These marketers are now scrambling to get back up to speed.

If you find yourself in that situation, here are some dos and don’ts to help you get your footing.

1. Do Get Lean

Start by taking steps that will make managing these accounts simpler and easier.

Look at Your Ad Schedules

Reduce schedules to those days and times that are your best bets.

Tightening up these schedules can also help alleviate pressure to monitor these accounts 24/7.

Turn Off Broad Match Keywords to Limit Your Ad Spend

Or limit broad match only to hot revenue producing campaigns rather than development focused campaigns.

Again, this will help to alleviate pressure and keep spending under tighter control.

Tighten up Location Targeting

Again, this is the time to focus on your best bets and keep things simple – at least until you get a better handle on things.

2. Do Act Fast

This is not the time to ease into things slowly.

An unmonitored PPC account can experience unpredictable upticks in spend quickly.

So make a habit of checking your ad spend daily and getting on it right away.

And by daily, I do mean daily – even if it’s just a quick peek.

You never know when Google’s algorithms will throw things out of whack.

Alternatively, you can set up a daily budget tracking script.

This will save you from having to log your account every day to take a look.

You may also want to lower your daily budget for peace of mind.

Remember, even if you set your daily ad budget to maximum $100 (as a simple example), you can, in practice, spend more than that each day.

In case you missed it, in 2023 Google Ads changed its rules so that your campaigns can spend up to twice your average daily budget.

The “max daily budget” is now calculated over the course of a month, not day by day.

You won’t go over your monthly charging limit (which is the average number of days in a month multiplied by your average daily budget), but you might go over your daily limit on certain days.

If all this makes you nervous, consider lowering your daily ad budget from $100 (for example) to $75.

3. Don’t Expect Exact Match to Be Exact

Depending on when you last had your hands on a PPC account, you may still think of “exact match” (as a Google Ads keyword matching option) as exactly that – an exact match.

In other words, a match has to include the specified keywords, only those words and in the same order for an exact match to be made.

Ah, the good ‘ole days!

Unfortunately, this is no longer the case.

Google has updated its exact match rules to allow close variants.

Those variants allow for changes in word order or slight variations in spelling.

And since September 2023, exact matches now allow for keyword variations that share the same meaning.

4. Do Ask for Help

Does all this sound overwhelming?

Consider reaching to your former agency for help.

Sure, you may not be able to hand the controls over to them like before but perhaps you can work out a bare-bones arrangement.

After all, the current economic climate is very fluid.

Some PPC agencies might be happy to take on new or former clients with modified work arrangements.

5. Don’t Panic

As you’re relearning to manage these accounts, expect to get some surprises.

You may see a particularly large daily ad spend.

Or you may identify campaigns that look like total duds.

But whatever you encounter, resist the urge to panic.

Maybe you simply need to adjust down your budget to cope with how Google manages daily budgets and to keep things more comfortable.

And maybe that dud of a campaign isn’t a dud at all.

Do some digging, and you may find there’s an issue at the group or keyword level that you can fix.

So when these kinds of things come up, take a deep breath and do some digging.

Base your decisions on data, not gut reactions.

Otherwise, you might just make things worse.

6. Don’t Shut Down Your PPC Account

Given everything I’ve written here so far, you might be tempted to shut down your company’s PPC account to avoid all the hassle.

That would be a bad idea.

At a minimum, you’ll miss out on Google’s $340 million ad credits program.

This program will give ad credits to all small and medium size businesses that have had active accounts over the past year. (Although admittedly, some of the details of this program remain murky.)

At worst, you’ll set your company and its PPC program back significantly.

You’ll not only miss out on new opportunities, you’ll also open the door to your competitors.

But in practice, it’s something we see again and again with client accounts.)

7. Do Stay Positive

Depending on the industry you’re in, things might look dire.

But remember, our current situation won’t last forever – and hopefully, you’ll be able to get back to working with your agency or grow your marketing team again soon.

In the meantime, use these dos and don’ts to keep your sanity and stay the course.

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5 Dos And Don’ts To Make The Most Of Your Smart Home Experience

5 Dos and Don’ts to Make the Most of Your Smart Home Experience

Let’s enlighten the future by following these useful smart home tips and tricks.

Best Smart Home Tips List of Dos Review the Surroundings Group Your Devices

Your home cannot become smart enough by just installing a few smart home bulbs and a smart TV, right? You have to act a little smarter here! When you have a bunch of smart home appliances, then the best way is to group your devices to have better control over them. For example, if you have a couple of smart home bulbs equipped in our house, so then the right approach is to club these lights into a group per se for each room like “Living Room lights” or “Kitchen Lights” so that you can manage them easily. So, if you want to control your smart home lights then you just have to use a universal command like “Turn off the living room lights” so that all the smart home bulbs clubbed in that group turn off automatically.

Buy Multiple Smart Speakers

To have better voice control over your smart home, we would recommend you buy multiple smart speakers like Google Home or Echo Dots and install them in every corner of your house. One of the most common mistakes that we do is when we try to control almost all of our smart home appliances with just one smart speaker that is just restricted to a little space. Suppose, if you’ve installed a smart speaker in your living room and then the moment you move towards the kitchen or bedroom, your voice command won’t be that effective.

List of Don’ts Don’t Buy Without Researching the Market

Must Read: How to Make Your Smart Home More Secure

Don’t Go for Poor Naming Conventions

Your smart home gadgets are not mere devices, in fact they are much more than that! So, we would recommend you treat your smart home appliances like family and assign easy names to address the voice commands. Be a bit thoughtful and name your devices in a way that is easy to interpret and speaks for itself.

So, folks, there were a few smart home tips and tricks, more like do’s and don’ts that can allow you to make the most of your smart home experience. We hope we helped in making your smart home environment a little less complicated and way more comforting!

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About the author

Rimzhim Sharma

A tech blogger and part-time explorer of “Everything cool and trendy”. Slipped into the writing career a couple of years back, for the love of technology. Rimzhim’s blogs solely focus on problem-solving troubleshooting guides for Windows, macOS, Android, and iPhone. She curates tech-related content, tips, DIY hacks that resolve common errors and bugs. Born and raised in the pink city.

5 Best Bumper Cases For Iphone 7 And 7 Plus

Apple recently launched the brand new iPhone 7 and 7 Plus and while they bring decent upgrades from their predecessors, the removal of the headphone jack has become the butt of jokes & memes. Headphone jack or not, millions of people will be buying the iPhone 7 and 7 Plus and if you are one of those people, we’ll recommend you to get a case for the device. The iPhone 7 and 7 Plus are premium smartphones but they aren’t indestructible, right? We have already listed you the best cases you can buy for the iPhone 7 and iPhone 7 Plus, but if you are looking for bumper cases specifically, here are the 5 best iPhone 7 and 7 Plus bumper cases you can buy:

1. Spigen Clear Bumper Case

Spigen offers a number of cases for the iPhone 7 and 7 Plus but we especially like its clear bumper case. As the name suggests, the case features a clear back with a colored or crystal clear bumper in a very slim profile. Along with the hard TPU bumper, which protects the iPhone 7’s edges, it features raised bezels to protect the display. It features pronounced buttons in the bumper, which are easy to feel and press. The case also brings great transparency in the back, which makes sure the beautiful back of the iPhone is visible. The case is available in bumper colors like Black, Crystal Clear, Mint and Rose Crystal.

Price: $13.99

2. Xdesign Inception Bumper Case

Price: $13.99

3. i-Blason Bumper Case

i-Blason is another sleek, slim and good-looking bumper case for the iPhone 7 and 7 Plus. It features a shock absorbing frame, which not only protects your device against drops but also looks pretty good. The bumper is available in multiple colors like Black, Blue, Green, Orange and White and features a texture, which definitely adds a unique touch. Like most other bumper cases, i-Blason’s offering too features raised edges to protect the iPhone 7’s Retina display.

4. Ringke Fusion Bumper Case

The Ringke Fusion bumper case is another clear case, which comes in various different colors for the bumper like Crystal Clear, Rose Gold and Smoke Black. The Ringke case features TPU cushions on the corners from the inside, while on the outside, it features soft flexible edges on the four corners, to make sure that your device gets ultimate protection. It is MIL-STD 810G – 516.6 certified, which means military grade protection against drops. Also, Ringke has not made any comprises in the quality of the back too, as you get a completely transparent case, which really shows off your iPhone 7.

Price: $10.99

5. Supcase Unicorn Beetle Bumper Case

The Supcase Unicorn Beetle bumper case is named so because of the dual-tone colors it brings. While it’s clear case, the bumper is available in a variety of colors like Black, Navy, Green and Pink. All of these colors features accents at edges of the bumper, which looks pretty good, For instance, the Black case features Gray accent and Navy features Sky Blue accents. Plus, the case is made of shock resistant high quality TPU and PC and it’s rubbery, which makes holding the case a lot better. Like other cases, it too features elevated bezels for display protection. Price: $11.99

SEE ALSO: 5 Best Lightning Headphones for iPhone 7 and iPhone 7 Plus

Show off your iPhone 7 or 7 Plus while giving it great protection

We like bumper cases due to the fact that they feature a clear back, which shows off your brand new iPhone while packing in heavy duty protection on the corners and edges. It’s certainly a win-win offering. So, if you are looking for bumper cases for the iPhone 7 and 7 Plus, the aforementioned 5 cases and covers should suit your needs perfectly. Well, go ahead and buy one of them and let us know the one you bought and how you like it.

Best Iphone 7 Plus Tempered

Even though iPhone 7 Plus is quite robust, the phablet needs the protective suit to fight out any scratch or absorb shock. Hence, it’s apt to provide the phone essential defense. The most expensive smartphone deserves to have the needed care, doesn’t it? (Check out: Best iPhone 8 Plus Tempered-Glass Screen Protectors)

Keeping in mind your desire to grab the ultra-large 5.5-inch phablet, we have already created a comprehensive list of the best iPhone 7 Plus cases. And, guess what? We have prepared this exclusive line-up of the finest screen protectors for iPhone 7 Plus. How about having a glance at them!

Best iPhone 7 Plus Tempered-Glass Screen Protectors in 2023 #1. Spigen

This screen protector from Spigen has been empowered by industry-standard hardness. Constructed with the premium tempered glass material, it’s exceptionally durable. Courtesy of 0.4mm hardness, it provides unmatched protection from scratch.

The screen guard offers crystal clarity that boosts your viewing experience. It has been cut out to be slighter smaller than the screen size to ensure it’s fully compatible with cases. The oleophobic coating further empowers its structure. This shockproof screen guard comes in dual packs.

#2. AILUN

Ailun is one of the leading brands that manufacture high-quality tempered glass screen guard for iPhones. This 0.33mm glass screen protector offers maximum protection from scratches, scrapes, and bumps. To make the guard compatible with most cases, Ailun keeps rounded edges.

You will enjoy 99.99% touchscreen accuracy with HD clarity of the protector. The hydrophobic and oleophobic coating ensure that your phone’s touchscreen is protected against sweat and oil residue and fingerprints.

#3. JETech

JETech screen protector comes with the rounded edge that snaps on perfectly on the screen; offering complete protection from scratch. Top-notch tempered glass construction is made to not just work as a fine shield for the touchscreen but also last long.

Being 0.33mm thick, it has the hardness to ensure even brutal scrape. High transparency and sensitivity offer great user-experience. It’s anti-dust and fingerprint. Lastly, the screen protector is available in two colors like black and clear.

What’s more, you will get pieces of screen guards at just one price!

#4. OMOTON

Built with the finest tempered-glass, OMOTON screen protector can easily be a top-notch choice. The protector has the 9H hardness that safeguards against shock or abrasion.

Hydrophobic, oleophobic screen coating keeps off sweat and oil residue from fingerprints; allowing high-sensitivity touch response. The bubble-free adhesive lets you install the screen protector with ease.

Better still, OMOTON screen guard comes in two packs at just one price.

#5. G-Color

Made with the premium tempered glass, G-color screen protector has the defining quality. The extreme 9H hardness is robust enough to guard scratch by knife or keys.

The high definition clarity makes using your iPhone a joy. Being extremely resistant to fingerprint and oil residue, it is highly responsive to the touch. As it’s bubble-free, you can effortlessly install G-color on your device.

Furthermore, G-color is also available in two-packs.

#6. Mr. Shield

Mr. Shield brings an HD clear ballistic glass, which is extremely strong against scratches and high impact drops. Check out this precise laser cut tempered glass that flaunts polished and rounded edges. The HD clarity and 99.99% touchscreen accuracy make this glass protector more desirable.

Screen protectors from Mr. Shield do not cover the curved edges of your iPhone 7 Plus; thus you won’t get 100% coverage. The screen guard provides full protection and ease of installation.

#7. TheCoos

TheCoos presents a glass screen protector that saves your phone’s touchscreen from sharp objects. This screen guard is made of chemical processed glass, and therefore, it can prevent the effects of scratches and accidental drops.

Its anti-oil coating avoids smudges and reduces the fingerprints. The premium-grade 9H+ scratch resistant surface ensures maximum protection from all possible hazards.

#8. Supershieldz

Carved with the high-grade tempered glass, Supershieldz screen protector deserves to be given a shot. With the bubble-free adhesives that make installation trouble-free and no residue after removal, this protector has been primed to be both tough and fitting match of your iPhone.

The rich clarity coupled with the great sensitivity to the touch sets it apart from the rest. Moreover, the 9H hardness offers it the much-required protection from any ugly scratch.

Supershieldz screen guard comes in two packs.

#9. IQ Shield

Thanks to the LIQuidSkin adhesive, it’s pretty simple to install IQ Shield screen protector. Being supremely shock absorbent, this protector never lets your screen down.

The high transparency allows you to use your iPhone comfortably. IQ Shield is amazingly responsive to the touch.

#10. Skinomi Tech Glass

Primed with the high-quality tempered-glass “Skinomi Tech Glass” is worth giving a try. The oleophobic and electro-coated surface has been smartly designed to keep away sweat, oil residue.

The first-class transparency augments user-experience. Being ultra-sensitive to the touch, you love having a go at it.

BONUS amFilm

A screen guard as durable as “amFilm,” deserves to get included in this roundup. Thanks to the precise cutouts, it is installed spotlessly on the screen. Plus, you won’t have to deal with bubbles while installing the screen guard.

0.3mm thickness topped by 9H hardness makes it exceptionally strong to resist scrape. Another notable feature of this protector is the oleophobic coating that doesn’t let fingerprint and sweat pile up.  As a result, it’s able to maintain high-clarity and responsiveness for long. Furthermore, amFilm is available in two packs.

Wrapping Up

There are three important qualities of a top tempered glass screen protector—High clarity and sensitivity, 9H hardness and anti-fingerprint. These screen protectors boast all these qualities. Besides, they are very durable and offer a bubble-free installation.

You would want to give these posts a quick glance:

Author Profile

Dhvanesh

The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.

List Of Top 7 Soapui Alternatives

Introduction to SoapUI Alternatives

The article titled “SoapUI Alternatives” is informative to the readers as it lets them understand the purpose of this useful open-source tool. The possibilities it could achieve for its users and the available alternatives in the world market.

Start Your Free Software Development Course

Web development, programming languages, Software testing & others

Your web browser is a distributed system, as it runs in multiple systems and communicates through a channel of networks. A distributed application has 2 separate phases.

Backend (server): This is available in the VMS systems.

Frontend(client): A user sees this while operating the application.

Facts:

It’s one of the prominent open sources of cross-platform API testing tool

Developed by SmartBear Software

Initial Release 2005

Stable release 5.4 (as on Nov 27, 2023)

Type SOA, Web services

Features: Web services inspection, invoking, development, simulation, mocking, functional, compliance, and security testing

List of SOAPUI Alternatives

As in the above section, we have gone through the Introduction to SoapUI Alternatives; now, we will learn about the List of SoapUI Alternatives with its license details and platforms.

1. POSTMAN

POSTMAN is one of the Top SoapUI Alternatives, and it is also an excellent tool for prototyping API’s with some powerful testing features. It’s a Google Chrome app designed and developed for interacting with HTTP API’s. It has a friendly GUI for puling requests and reading the related responses. If you use POSTMAN, you can avail of add-on packages called Jetpacks – which has some automation tools and JavaScript Library (most important).

License Details: Freemium

Platform: Windows, macOS, UNIX, and Browsers

Using POSTMAN, you can extract almost all modern web API.

Possible to integrate Boolean tests within Postman Interface

Link to Postman

2. JMeter

The Apache JMeter application is open-source software with a 100% pure Java application designed to load test functional behavior and measure performance. As it is a well-known open-source software from the list of SoapUI Alternatives, it also helps to perform testing for both – Static and Dynamic resources.

License Details: Free

Platform: Windows, macOS, UNIX, and Browsers

With JMeter, you can replay the test results, and works automatically with the CSV files.

3. HTTP Master

Some core features of HTTP Master include the following –

Several HTTP methods like GET, POST, and DELETE

Request Channing, Authenticating, and Authorization features for web services work.

License: Freemium

Platform: Windows and Web

4. Parasoft SOAtest

A leader in API testing tools, with multiple solutions to fit into the complex process of

Testing

Automation

Works at multiple layers of modern applications (like mobile, REST API’s SOAP services, Web UI’s ESB’s or mainframes). Rapid and scriptless test creation using a drag-and-drop tool. SOA test plug-ins leverage AI to automatically convert the UI test scripts into scriptless API test scenarios. Parasoft has a wide possibility of change management, maximum scalability, and robust and flexible integration. It has the total support of 120+ protocols and message formats like JMS, MQ, TCP, File, Copybox, FIX, EDI, and many more.

License: Free and Subscription basis

Platform: Windows and Linux

5. API Fortress

Functional Testing

Test Automation on Build (CI/CD)

Mocking/ Virtualization

Load Testing

Monitoring

Developer Tool

It has a cloud and desktop version, suitable for developers and testers. It can help its users with data-driven test supports CSV’s API’s and databases like JDBC. Generate functional tests from a file such as Swagger, Open API specification, IO Docs, RAML, WSDL, and many more. With API Fortress, a user can fully customize the dashboard with out of box integration like Slack, Paperduty, JIRA, Splunk, and Datadog. It has comprehensive mocking capabilities to expedite the delivery of new API’s and save money.

License: Paid and Subscription

Platform: Windows, Mac, and browsers

Link to APIFortress

6. Runscope

Runscope also comes in the list of SoapUI Alternatives because it serves the developer community that aims to create and work on API’s integration, apart from this user who also focuses on QA and testing work. It ensures that API’s and integration are operating and performing properly. It informs its users about the AP performance, Easy verification of API to know if it returns the right data.

License: Freemium

Platform: Cloud, SaaS, Windows, MacOS, UNIX, and browsers

Link to Runscope

7. Ping API

It allows users to test API and write scripts in Javascript and CoffeeScript. It is also a Script Generator that helps the users to set a parameter for API, and the generator will provide the users with a detailed test script. It has Ping-API to schedule tests as per the set timings. It quickly validates CRUD flow and logs into Ping API. It acts like an AP inspector, which further helps its users with complete request details and response data.

Platform: Web, Windows, and Licence

License: Freemium

Recommended Articles

This has been a guide to SoapUI Alternatives. Here we have discussed the basic concept and list of top  SoapUI Alternatives with their license and platform. You may also look at the following articles to learn more –

7 Of The Best Kodi Add

Kodi has risen to be one of the most popular apps you can get for your Smart TV and mobile devices, allowing you to stream videos, movies and live TV from all manner of sources – both shady and above-board. More than just an app unto itself, Kodi is an open-source platform that supports thousands of add-ons – sort of like apps within an app!

Here’s our list of the best Kodi add-ons for your devices.

1. iPlayer WWW

Whether you want to watch the BBC live or browse through its refined catalogue of on-demand programs, you can do it through this unofficial add-on. You’ll need to use a VPN if you want to watch it from outside the UK, but once you’re in, you’ll have access to all the main BBC channels as well as great shows like David Attenborough’s nature documentaries (watch Blue Planet now), Match of the Day football highlights, and some of the finest costume dramas in the world. You’ll find this in the main “video add-ons” section in Kodi.

2. Twitch

If you’re a gamer or a fan of Esports, you know about Twitch. It’s easily the most popular game-streaming platform. Whether you want to watch a pro gamer’s stream or a live Esports tournament, Twitch provides a smooth and easy experience.

3. Sports Mix

It’s big, it’s messy, but it contains just about all the major sports streams you’re ever going to need – from Sky Sports and ESPN to more obscure channels set up by Kodi users streaming TV from their bedrooms. We can’t account for the legality of all these streams – that’s for you to work out! – but if you’re looking for a breadth of choice in sports streams from all over the world, look no further!

You can find Sports Mix in the MetalKettle Repository on Kodi.

4. Plex

5. South Park

6. NBC Sports

NBC Sports is one app that does require a sign-in for a lot of its content. If you have a cable subscription, you should have no problem signing in and viewing live and recorded sports, including events that might not make it into the regular broadcast. If you miss an event when it airs, there are usually substantial archives.

7. YouTube

Google’s video-viewing behemoth may not really need any extra publicity, but that doesn’t stop YouTube from being arguably the best source of videos on the Internet, and the fact that it has an official Kodi app is well worth mentioning. There’s not much more to say about YouTube that hasn’t been said already. It’s big, it’s popular, it’s one day going to consume us all …

Conclusion

There’s a very good reason why Kodi is the dominant force in online streaming that it is today, and that’s largely thanks to its community-based and open-source nature, where everyone can contribute to developing it, and anyone can set themselves up as a streamer with relative ease. These are just some of the hundreds of great Kodi add-ons, so if have have a personal fave that we haven’t mentioned, we want to hear about it!

Robert Zak

Content Manager at Make Tech Easier. Enjoys Android, Windows, and tinkering with retro console emulation to breaking point.

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