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It’s 2024 and there’s a feeling of hope and renewal in the air. That can mean only one thing: It’s time for some New Year’s resolutions. What did you vow to change this year? Are you going to learn a new skill? Pay off your credit card debt? Lose 40 pounds?Get personal with your tech
If you haven’t done so already, give one of the many digital personal assistants hiding in your devices a try. If you’re on an iPhone there’s Siri, for Android users there’s Google Now, and for Windows 10 PCs and phones there’s Cortana. It may feel strange talking to your device, but there’s really no better way to set a reminder, alarm, or calendar appointment, or just get a quick update on the weather.
Offload some of your busy work to the friendly digital assitant in your phone.
If you’re already familiar with the personal assistants, a good resolution might be to consolidate with a single choice. Windows 10 PC users, for example, might want to stick with the newly released, stable Cortana for Android and iOS for total cross-platform integration.
Regardless of which one you choose, we’ve got some great tips on how to make the most of Google Now, Cortana, and Siri.Play a game
Make 2024 the year you get your game on in a serious way.Smarten up that house
It’s time to enter the age of the smart home. You don’t have to overhaul your whole house with fancy door locks, thermostats, and smart lighting designs. Start small with a wireless nanny cam, a coffeemaker you can program from your phone, a USB charging port that you add to your wall outlet, or one of these 5 awesome gift ideas. Once you’re ready to take your smart-home improvements to the next level keep up to date with the latest news and reviews over at TechHive.
We’ve entered the smart-home era. Is your house keeping up?Try Windows 10
Get your PC’s house in order for 2024 and make the move to Windows 10.Cut the cord
You still have cable? Well, there’s never been a better time to cut that cord. You can get a limited but growing selection of live broadcast television on your PC and mobile devices with Sling TV. Then add services like CBS All Access, HBO Now, Netflix, Showtime streaming, or sports subscriptions such as chúng tôi NHL GameCenter Live, and UFC Fight Pass. Subscribing to even several of those services will still come in under your $100-plus cable bill, and you can view all of your content across multiple devices.
C’mon, just cut that cord. You’ll save money and gain greater flexibility and choice.Get fit with fit tech
Every year millions of people make a New Year’s vow to get in shape, but never really stick to it. Tech can’t do that 6 AM run for you, but a fitness tracker, smartwatch, or set of carefully chosen smartphone apps can help you once you’re out the door. If you got a new wearable over the holidays, then you’ve got the tools you need. Smartphone users can also get in on the action without a band attached to their wrists. If you have an Android phone, Google Fit can track your activity; iOS users can use the built-in Health app and the selection of apps that plug into Apple’s HealthKit. For food tracking, try My Fitness Pal or Lose It!
With an activity tracker, such as the Fitbit, you can easily set goals and measure your progress. Fun, right?Get secure
Finally, it wouldnt be a proper tech-resolutions rundown if we didn’t have our annual talk about security. Start using a password manager so you don’t have to remember all those long passwords of random letters and numbers, and don’t forget about two-factor authentication. Once that’s done, what’s your back-up situation like? At a minimum you should have three copies of your stuff: one on your PC, one on a physical backup at home, and a third offsite (cloud backups are a good choice for this one). With three copies of your data you should have more than enough redundancy to protect against hardware crashes, home invasions, and fires.
New Year’s resolutions can always be broken, but these vows to use tech to improve your life are much easier to keep than promising to never fall asleep during afternoon staff meetings.
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The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products.
One field that stands as a fulcrum of this tech boom may be writing and art itself.
As new technology like AI-generated art and ChatGPT continue to become more sophisticated, many people are uncertain about the future of these fields.
Will search algorithms and people come to accept AI or reject it outright? Are we powerless to even stop it? Does AI harm or help the SEO industry?
I’ll discuss the confluence of many trends in the content marketing industry, which are rapidly evolving the way we approach everyday writing.2023 Content Writing Trends 1. The Rise Of AI-Driven Content
It’s no secret that brands have leveraged AI marketing for years and probably even limited the usage of AI-generated content.
While Google has stated that AI-generated content meant to manipulate search results constitutes spam, it has also stated that the “appropriate use” of AI to assist content is not against its guidelines.
It’s difficult to discern how efficient Google is at detecting AI systems, but it’s clear that AI-generated content will be something to keep a close eye on.
According to a UBS study via Reuters, ChatGPT reached 100 million monthly active users in January 2023.
However, I’ve found several other AI platforms that provide similar chatbot services and the ability to write entirely SEO-optimized blog posts.
I’ll describe how to leverage AI later in this article, but learning to properly incorporate it into your workflow and work with these systems will ensure the best results.2. Video Shorts Are Becoming Dominant
YouTube, Instagram, and Meta have all launched their video shorts on their platforms to compete with the cultural Megaforce that is TikTok.
Platforms like Instagram have even boasted a higher engagement rate in places like Brazil after the launch of its Reels. In fact, it is estimated to reach over 163 million users by 2028.
Video shorts and reels are a great way to curate brand exposure and engage with a large audience.
Unlike traditional long-form videos, short video clips have a better opportunity to go viral and lead directly to a new phenomenon in social media.3. Influencer Marketing Is Evolving
Influencer marketing isn’t dead. Rather, it’s evolving.
What people once referred to as influencer marketing has really evolved into the creator economy.
Essentially, many brands are partnering with online creators who produce short and long-form content that bring subscribers to their platform.
Regardless, it’s clear that renewed competition among social media giants and the evolution of social media has placed a greater premium on individual creators and rewarded them accordingly.
Everyone, from the White House to major makeup brands, is partnering with TikTokers, Instagram celebrities, and everyday content creators to promote brands and their messages.
Evidence of this is also reflected in the staying power of podcasting.4. Podcasting Remains Strong
Podcasting represents one of the many awkward attempts of marketers failing to utilize new technology in their work offerings.
Much like TikTok and Instagram Reels, podcasting is better suited for personal branding and large-scale exposure than old-school SEO tactics.
Nevertheless, podcast listenership has grown by almost 30% since 2023 and continues to be a valuable tool for individual content creators and brand partnerships.
I suggest incorporating podcasting into your thought leadership strategy when possible and partnering with podcasts whose audience fits your brand.
Podcasting is not right for every brand, but it can be great for influencers, CEOs, and content creators your brand is partnered with.5. There’s Greater Demand For Personal Experience
So, I started this list by stating how AI was the No. 1 content marketing trend of 2023, but I also listed how content creators are becoming more valuable.
This confluence of competing interests is no contradiction at all. Instead, it’s clear that many are looking to individual brands and thought leaders for their information.
Similarly, podcasters like Joe Rogan have several times more listeners than CNN on any given night.
Cultivating trust through thought leadership and personal branding is more important than ever.
In fact, personal branding and experience are so important Google has even added a new letter to its acronym EAT (now E-E-A-T) for the word “experience.”
So, tell more stories and convey greater empathy in your writing.
Leverage the tools listed above and make your writing more personalized to gain greater exposure.6. Content Marketers Require Data More Than Ever
Zooming out a bit, I understand that podcasting and video shorts don’t make sense for almost 99% of businesses.
Instead, leveraging technology and focusing on data-driven content will be key to competing in the digital marketing space in 2023.
Fortunately, machine learning makes this easier than ever.
Investing in good software, such as SE Ranking, Semrush, or Ahrefs, will help you learn more about the competition and compete.
Similarly, updating your Universal Analytics to Google Analytics 4 will give you more detailed information about essential search metrics and strategies you can take to improve your campaigns.7. Page Experience And Value Remain Integral
Finally, technology enables greater interconnectivity between all of our web platforms, and the ability to create seamless funnels and user experiences is paramount.
One innovation I’ve found interesting over the past year is the rise of shoppable content or the ability to purchase products on an embedded video or blog.
I also suggest upgrading to a reputable CRM (customer relationship management) and integrating lead-magnet content, such as ebooks, infographics, and research, to entice more sales.
Make 2023 the year you maximize the value of your content and deliver a massive ROI.2023 SEO Checklist For Content Writing
Now that I have covered some important trends, it’s time to move into optimizing your website’s content following the same trends for 2023. The following speaks to both page and blog content.
All guidance derives from the trends I’ve witnessed with clients and other website rankings over the year, and I expect much of this to stick throughout 2023.
Begin with the title tag and meta description, and move down through the actual page as you see it on the screen.
Following is the checklist for optimizing each content element as we throttle into 2023.1. Keyword Research Optimization
I spoke at length about the importance of data before. However, the greatest bit of data we can use comes from our keyword research.
Keywords are the currency of SEO.
All SEO professionals know that keyword research is the first step in creating optimized content.
SEJ features hundreds of articles on performing keyword research, so I won’t go into crazy detail here.
But sadly, many SMBs still refuse to perform any type of keyword research.
This is normal for new clients at my agency who have never worked with an SEO pro before.
But unfortunately, I also see a lack of keyword research for new clients who have worked with SEO professionals before.
If you neglect to perform keyword research, you’ll fail to garner any traction in the search results.
Here are some thoughts on keyword research trends as we head into 2023:Target 80% Evergreen Keywords; 20% Trending Keywords
Take the time to truly understand the evergreen content needs of your market and audience, and target evergreen keywords for that content.
The goal is to have that content add value and solve the reader’s problems for many years into the future.
An example from a digital marketing agency: content writing tips, SEO basics, etc.
That said, you must also pay attention to trending keywords, such as the latest products available in your marketing.
An example from a digital marketing agency: how to optimize for voice search, predictive search, etc.
And if you follow these trending keywords and create authoritative content early enough, some may turn into evergreen keywords, and you’ll have a jump on the competition.Create A Buyer Persona: Target Keywords And Content Toward That Buyer Persona
Spend time building your buyer persona, and create an actual fictional character such as SEO pro Sara.
What would Sara be searching for?
What keyword would attract her to your content?
What type of CTAs will Sara engage with?
How about imagery?Don’t Go Crazy Over Volume
When creating a constant flow of content, typically through a blog, don’t go crazy over only targeting high-volume keywords.
Depending on the ROI of a service or product, I’ll target keywords as low as 10-20 visitors per month.
I had a client who sold annual investing services with high guarantees worth around $4,000 yearly.
I targeted a few terms of around 20 search volume and sold 8 of those annual services – $32,000 and all re-signed through the following year.
That is not bad for a low-volume keyword target.Monitor Keyword Performance Closely
We track client keywords through Semrush, and if something’s not working as it should after around six weeks, we analyze the content and all of our target keyword positioning.
Sometimes a simple swap of words in a title tag helps with rankings.
Other times, it’s a complete overhaul of the content itself.
This is why tracking progress and continually revamping older content throughout the year is vital.Don’t Forget About The Related Keywords
When I complete keyword research and have a target keyword that I’ll use for a page, I’ll also provide a list of related keywords for when I get to work.
Related keywords show more relevance to your topic, which helps send stronger signals about the page’s intentions for both search engines and readers.2. Title Tag Optimization
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.”
Title tags remain one of the strongest signals for search engines to explain what that page is about.
When writing title tags, they must not only engage humans but also satisfy SEO.
This is why the target keyword must be included in the headline.
The best practice is to have it as close to the front of the title as possible, and I’ve witnessed rankings change based on swapping around words in titles.
Here are other things to check off about title tag creation:Keep It Short
The standard practice for SEO professionals is to create title tags between 50-60 characters because Google typically truncates everything after 60.
But after a year of experimenting with various lengths, I try to write them shorter – like 40-50 characters.
This requires added energy from copywriters, but the effort is worth it.
Sometimes when creating a content strategy for clients and my workflow, I spend more time creating a list of optimized topics than writing a single 1,500-word article.Feature Numbers
Without a doubt, use numbers where possible.Use Brackets Or Parentheses 3. Meta Description Optimization
Here are the tips on optimizing meta descriptions in 2023:Keep Them Shorter Than the Recommended 150-160 Think Free Advertisements
Also, include a call to action with some “words that sell” (for more on that, read Richard Bayan’s Words that Sell).Always Use Your Target Keywords In The Meta Descriptions
Though Google says meta descriptions have no direct ranking value, they certainly have an indirect ranking value.
Also, though Google might only use your meta descriptions about 3o% of the time and typically automatically populates them, it’s still the best practice to provide unique meta descriptions for every page across the website.
Header tags are simply subtopics that break up the text and provide structure. These are especially effective in listicle articles where every number/section is the next section’s overall topic.
Most people scan when reading; these header tags are the first thing people typically read.
Everyone wants to know what’s in it for them, and this makes that super simple. They also are vital to ranking for featured snippets.
Google typically takes header tags and uses them as bullets for a snippet. The query [title tag optimization] provides the perfect example:
To optimize these in 2023:Use Target And Related Keywords
Always use your main keyword in at least one header tag and high-value related keywords in others.Don’t Keyword-Stuff
Instead, infuse keywords naturally.
This should be easy if you outline your content and set out to provide the most valuable information to the reader about the subject.Keep Them Short
I’m saying as short as possible – six words or less. Remember, your audience is not dumb.
This section is about a checklist for optimizing content elements.
I don’t have to write “Optimizing header tags in 2023 based on current trends.”
Instead, “header tag optimization” suffices.5. Internal Links/Image Optimization
Internal links within the text itself are vital for strong SEO.
They send strong signals to search engines about the relevance of another page on your website and how you place value on that page.Don’t Go Crazy With Internal Links
Instead, use them where a reader naturally values the added content to learn more.Use A Strong Anchor Text
The goal here is to use anchor text that includes the target keyword of the page being linked to.
This practice is all about sending the strongest signals possible to search engines and users about what you think is valuable information that supports the current page’s content.
As for images, remember: Search engines can’t read an image (photo, PDF, etc.), so we use “alternative” text.
Here are quick pointers for 2023:Each Image Should Have A Unique Title And Alt Text That Includes A Target Keyword
The latter is crucial because, according to Google, people search for over a billion images daily.
And if these images feature alt text that’s keyworded for the image search query, you’ll quickly discover other streams of traffic.
And for titles, nothing is worse for search engines than “Shutterstock – 2828923990213409858329.”
My agency places unique titles on all – even if they are the same; we simply notate them by -1, -2, -3, etc.Use Captions Wherever Possible
I discovered that simply adding captions to images at a motorcycle publication increased on-page time by over 20%.
Explain as much as possible, but don’t keyword stuff.
Here’s an ideal place to use related keywords, but only those related to the image.
Make sure to use italics to differentiate the text from the body of the content. Some content management systems don’t do a good job of this, so simple italics will work.6. Body Of Content Optimization
Following are some quick bullet points for optimizing the actual body of the content on any page or blog:First, Think About ‘Psychological’ Space
This means not writing long, Faulkner-type sentences or creating long paragraphs.
Short and choppy for the win, considering people scan content and will ignore anything that looks hard to read. This is especially true on mobile!Forget About The Keyword Density Of A Target Keyword
Although many tools still exist for this purpose, forget about keyword density.
Use your target keyword and list of related keywords naturally throughout the content.
For 90% of my client blog/page work, I begin with the list of target and related keywords. I glance through them before writing, and they usually appear automatically throughout my writing.
I still check the list during the editing stage and naturally infuse as many as possible throughout the text.
Sometimes a few related keywords don’t make sense, so I don’t use them.Thoughts On Length
Regarding length, I’ve been experimenting for over a year on this and getting some mixed signals from Google.
But one thing is for sure – longer is better for most situations.
For the main category and product pages, I target a minimum of 500 words. Regarding blogs, the minimum is bumped to 1,200.
However, many categories land around 1,500 words, and for more intense subjects (such as articles for publications like Search Engine Journal), my minimum is 2,000 words (though they typically finish much longer).Two Dark Points
Here’s a quick checklist of two essential elements that should be included in every body of content across your website in 2023 – from service/product pages to blogs to about pages.
Each element sends strong signals to search engines, explaining that readers, and thus search engines, should pay attention because these elements are vital to the content’s message.7. Learn To Use AI Effectively
One final point I want to reiterate is how to use AI appropriately. There are several ways to use ChatGPT to augment your workflow, from using it as a search engine for research to optimizing the HTML of your website.
The key is to use AI as a guide and as an assistant, not to replace the act of writing itself.
Here are some key notes to consider when adopting new AI platforms into your workflow.Search Engines Consider AI-Content That Manipulates SERPs As Spam
Churning out multiple blog posts using ChatGPT or any other predictive text will probably be detected as spam.
Instead, use these tools as research or as quick blocks of text when struggling with writer’s block. Then, edit them down and refine them into your own voice and style.Make Writing Personal And Humanized
I mentioned earlier that Google added experience to its E-A-T algorithm, prioritizing the author’s expertise and experience as a ranking factor.
Adding personal anecdotes to text and personalizing your content will be massively important and is just one way Google is attempting to thwart AI.
Furthermore, between the time it takes to edit AI-generated content and write it yourself, you are not saving that much time – you are risking a whole lot more.Use AI For Editing And Organization
One ethical feature of ChatGPT and other tools is the ability to edit and minimize your text.
For example, if you tell ChatGPT to shrink a meta description above 160 characters to below that length, it can do it easily. It can also do the same for any blog you write.
Tools like Grammarly and Hemingway also use predictive text and machine learning to accomplish the same task and are invaluable.
Again, leverage AI to optimize your writing, not replace it entirely.Concluding Thoughts
Nevertheless, users and search engines prefer creative and organic content over AI.
Does this mean AI is useless or harmful? No.
Rather, there are several areas we can leverage AI to optimize our workflow, catch any errors we would usually miss, and help us automate some of our internal processes.
The balance between Yin and Yang will always remain central to the human experience.
In today’s world, balancing the growing demands of technology with our ethics and creative capacity will be key to how we address this new and uncertain territory.
Featured Image: kung_tom/Shutterstock
Anyone can become a victim of a data breach event. Here are the best data breach search engines to know whether your personal information is still secure.
In the present world, unauthorized use of personal and business data can cause irreversible loss to individuals and organizations.
Applying security measures at the personal level isn’t always enough for such incidents. A minor vulnerability on behalf of the websites that collect and store your data can be hazardous.What Is Data Breach Search Engine?
Cyberattacks are on the rise, and sometimes, these attacks only intend to steal your personal and sensitive information to sell such data on the dark or deep web.
Using traditional search engines, it’s not always possible to know whether your data fell into the wrong hands or is up for sale. Because most of such stolen databases go into the dark or deep web.
You need one of the best search engines for the deep web. And for the dark web, well, that’s a bit complicated and risky. Read this article, “Access the Dark Web Safely: VPN for Dark Web,” to know more.
A more convenient and safe option is a data breach search engine. This search engine helps you instantly know if your data has been compromised. These search engines collect data that has been compromised recently or earlier.
You can easily find out about your compromised data and take necessary measures as the situation demands.Why Do You Need to Use Data Breach Search Engine?
As mentioned before, data breach search engines are particular search engines. These are dedicated to finding out about the privacy of your personal information.
Using these search engines, you can effortlessly know if any of your email accounts or other information has been the victim of data breach incidents.
If you are unlucky and your data is not secure anymore, you can immediately change your credentials to stop further access to those accounts by criminals.
This will protect you from unauthorized purchases on eCommerce websites and identity theft.
You can even start using multi-factor authentication from now on and stop using those email addresses for your bank account.1. Have I Been Pwned
Have I Been Pwned is one of the most popular data breach search engines. Being one of the oldest in business, it’s also a free data breach search engine.
It has a collection of more than 12 billion compromised of breached accounts. To check, you need to enter your email address or phone number in an international format.
This search engine comes with a simplistic interface. If your entered data has been pwned, it shows you the data breach events during which hackers got access to your data.
Moreover, this search engine also shows brief information about those events and categories of data that got leaked, such as email id, password, name, username, geographic location, physical address, and social media accounts.
If you want to support this good cause, you can donate to this website that lets you perform a data breach database search.2. DeHashed
DeHashed is another engine for search data. It has a collection of 14 billion compromised assets.
To check if any of your data has been compromised, you need to create an account on this website.
Then, select the field type such as emails, passwords, IP Addresses, usernames, names, phone numbers, VINs, and addresses before entering the data.
It also shows you search results associated with data breach events, but you must be an active subscriber to enjoy this feature.
You can also use the DeHashed API for school projects and private use.3. leakpeek
If you’re looking for a free data breach search engine, leakpeek is here. It has more than 8 billion records from which it can instantly find out about your query.
This data breach search engine can search five data types: email, username, password, keyword, and domain.
In case of data breaches, it shows you the passwords and the source name that consists of the website name from where the databases have been compromised.4. mypwd
With mypwd, you can perform a data breach database search for free. It needs you to create an account with the email address you want to inquire about.
The website takes your privacy seriously. It sends your data breach-related information via an email to your registered address so that only the right person can access it.
The email contains the leaked password and the data breach event responsible for the compromised data.
Using this free database leak search engine, you can even track your organization’s email and password-leaking events.5. BreachDirectory
BreachDirectory is another free data breach search engine that you can use to check whether you’ve been pwned.
For data breach database search, it searches through more than 9 billion records exposed in 120 data breach events.
You can check four categories using this: email, username, domain, and IP address. The results display the event names, brief information about those events, and the leaked data type.
You can even ask the website to notify you if the email address becomes compromised in the future.
Besides, this website collects various breach events, categories, record counts, and other additional information, like whether the data is sensitive, verified, or analyzed.6. Leak-Lookup
Leak-Lookup is another data breach search engine. You must create an account on their website to check search data breaches.
Go to the dashboard, choose fields (username, IP address, domain, password, etc.), and enter your query to get detailed results. You can also select additional options.
It contains information on over 3800 events and 22 billion records. It also allows you to filter the reports and download them for sharing or personal reference.7. Intelligence X
Intelligence X is a powerful yet free data breach search engine. With its help, you can enter your email, URL, IP, domain, Bitcoin address, and more.
You can even sort the search results as your choice and see result statistics in graph and chart format.Data Breach Search Engine: Final Words
The data breach has become a common incident. Many people claim that every internet user has been the victim of a data breach at one time or another.
Up next is how to text password strength.
Another year, another batch of the same old New Year’s resolutions. Lose weight. Hit the gym. Sign up for a yoga class. Those are great goals, to be sure, but they’re all about your body. What about your brain? It needs nourishment too.
So this January, resolve to exercise your mind, not just your abs. You can do that by leveraging modern technology, which makes it easy to connect with friends, consume engaging media, and learn new things – all excellent ways to show your brain some love. Make it happen with these tech-powered resolutions.
Read for pleasure
A few years back, neuroscientists discovered that reading a novel can improve brain function in a variety of ways: empathy, creativity, stress management, even quality of sleep. Fortunately, it’s ridiculously easy to keep books on hand for everyday moments of down time, like in line at the post office or riding the train to work. Just install an e-book app like Kindle on your favorite device. Or subscribe to an audiobook service like Audible to absorb a book while you walk, jog, or drive. Resolve to read a book a week – or just one per month – and you’ll be surprised how quickly you form an enjoyable habit.
Watch classic movies on the go
Why bother with old movies? So you can win at bar trivia, of course. But also because they’re part of our shared heritage. Watch Chaplin’s Modern Times, for example, to understand the desperation brought on by the Great Depression (and enjoy some belly laughs). Watch Casablanca for lessons in patriotism, nobility, and love. You get the idea. And for a really versatile mobile movie theater, watch on something like the HP Envy x360, which touts a 15.6-inch display and up to 9 hours of battery life.
Meditation offers so many benefits to the brain and body, you’d think doctors would write prescriptions for it. And if you’re thinking you need to go to an expensive studio and sit with some new-age guru, think again: Just grab a pair of noise-isolating headphones like Etymotic Research HF5, install a mindfulness-meditation app on your device (there are dozens of them, most priced under $10), and find a place where you can sit quietly for 5-10 minutes. And that’s it. Do this daily to reduce stress, improve concentration, and even increase your overall happiness.
Learn to play an instrument
Admit it: You’ve always wanted to learn guitar. Or piano. Or, heck, the ukulele always sounds so cheerful, doesn’t it? Guess what: You don’t have to learn to read music to learn a musical instrument, and you don’t need to spend a fortune on lessons. Instead, you can find an endless supply of online video courses at sites like Lessonface, Takelessons, and even YouTube; many of them free or very inexpensive. What’s more, sessions like these let you learn at your own pace, on your schedule.
For the best a-la-mode music experience, make sure you have a large enough display, one that makes it easy to see fingering and other important details. Likewise, a touchscreen makes it easier to start and stop videos and rewind to the parts you need to see again. As the hub of your new music studio, it would be hard to beat the Dell Inspiron 15 – an affordable 2-in-1 with a full HD 15-inch display.
Improve your sleep
If there’s one thing your brain definitely needs more of, it’s rest. But many adults have trouble falling asleep and/or staying asleep. Tech to the rescue! For starters, consider a white-noise app for your favorite device, one that helps you nod off to the sounds of rain or waves. Most of these apps cost only a few dollars, and might be just the thing you need to combat bedtime stress.
To really kick it up a notch, though, look to gadgets designed expressly for slumber assistance. The $129 Sense is a cute little white ball that sits on your nightstand, playing ambient sounds to help you fall asleep, monitoring your sleep to help determine the optimal time for you to wake up, then waking you with a smart alarm based on that data. It even looks at things like light, humidity, and room temperature, then offers suggestions to help you improve your quality of sleep.
Learn a new language
Not only is learning a new language impressive on a resume and useful for frequent travelers, it can also give you a whole new perspective on the world. And you don’t need four more years of high-school or expensive classes, just the right software. Start with Duolingo, a free smartphone app that teaches over a dozen different languages by turning lessons into mini-games. For more robust learning, look to Rosetta Stone’s PC software, which incorporates speech-recognition technology to evaluate your voice. Even if you just work at it for a few minutes at a time throughout the day – on the bus, on your break, before bed – you’ll make significant progress in a few weeks. That’ll be that much easier if you install it on a supremely portable device like the Lenovo Yoga 900; it measures just 15mm thick, weighs around 2.8 pounds, and powers up in moments.
Explore informative podcasts
Welcome to the golden age of podcasting, where you can venture beyond well-known storytelling shows like This American Life and Serial into podcasts designed to teach while they entertain.
Each episode of RadioLab, for example, explores a different area of science, philosophy, or the human experience. Then there’s Science Vs., which tackles topics like fracking, organic food, and hypnosis, impartially sharing all the current science to determine what’s fact and what’s fiction. You can find more brain food in shows like Good Job Brain, Challenge of the Week, Stuff You Should Know, 99% Invisible, and public radio staple Science Friday.
Increasing customer engagement is a priority for retailers, and the Internet of Things (IoT) is creating a new realm of possibilities for these interactions. As the number of customers who carry smartphones continues to increase, retailers are looking for ways to tap into this technology to provide a more personalized experience. With a new combination of retail technology, which includes beacons, radio frequency identification (RFID) and smart digital displays, retailers are driving the next generation of location-based marketing programs that aims to create more personalized and intimate shopper relationships.
One-to-one customer relationships are closer to reality than ever before. What’s the catalyst driving these interactions? The evolution and proliferation of the smartphone. In the United States alone, 182 million consumers currently own a smartphone, according to a 2024 report from Boston Retail Partners. In the retail setting, these consumers are using their smartphones to read product reviews, compare prices and make purchase decisions. The key to engaging the customer in the buying process is to reach them through their smartphones.
Using In-Store Retail Technology
While marketing efforts based on geo-location and beacons are changing the relationship between retailers and customers, retailers must remain mindful about how they interact with shoppers. “We’re still at the very early stages of one-to-one communications,” said Adebayo Onigbanjo, director of marketing at Zatar, a leading IoT cloud service from Zebra Technologies. “While beacon interactions spur notifications sent directly to consumer phones, retailers must be careful to send customized messages in an appropriate way.”
Bring the IoT Into the Mix
The number of IoT-connected devices will reach 38.5 billion in 2023, a 285 percent increase from 13.4 billion in 2024, according to a 2024 report from Juniper Research. Such devices include smartphones, tablets, smart signage and wearables. Where the rubber meets the road, however, is not only how these devices are connected, but how they communicate, analyze and share their data.
That said, it’s clear why the IoT is becoming a priority for retailers. Once collected, actionable information can be applied toward creating an engaging customer experience. For instance, using data from a smartwatch, retailers will be able to gain insight into how long a customer stands near a product, or the speed at which they wander down the aisle.
Zebra Technologies is illustrating this process through its work with the National Football League (NFL). Almost four years ago, the company created a program with the NFL that embedded RFID tags within player uniforms to track their activity on the field. By pulling actionable data from the active tags, NFL team owners, managers and coaches could push findings to broadcasters, creating “next-generation statistics.”
Based on early successes, it didn’t take long for Zebra through its Zatar initiative to understand the emerging role of the IoT in the customer experience. Thanks to its ability to drive data into the cloud to be merged with other data, RFID technology was quickly considered one of the building blocks of early IoT projects. By building out innovative cloud services, Zatar was ready to expand the power of the IoT in the retail industry, which meant including beacons in the mix.
Creating an Engaging Customer Experience
To make in-store digital signage even more interactive, savvy retailers are integrating beacon technology to detect users with Bluetooth-enabled smart devices as they approach the digital displays. By adding a third element that utilizes RFID technology, brands can further optimize content that is shown on the screen.
Zatar and Samsung are illustrating how retailers can create an engaging customer experience by affixing RFID tags within labels on wine bottles. When a customer carries a RFID-tagged wine bottle past a dedicated reader, the tag prompts a nearby digital sign to serve up customer reviews, merchandise details and even food pairings.
This next level of customer service aims to enhance the relationships customers have with their retailers. “Shoppers want to be personally targeted and engaged,” said Onigbanjo. “The goal is to know your shopper and to use IoT technology to display relevant content that prompts shoppers to take action.”
As the IoT gains traction across the industry, retailers are reevaluating the role of connected devices. By merging a variety of solutions, these companies may finally achieve their goal of fostering intimate, one-to-one shopper relationships.
Individual artificial intelligence is a new technology that will change the world for good
The current frameworks ofNew AI system for one user
A new type ofThe heart of the system, or how will the neuro-computer interface work?
In spite of the hypnotizing possibilities of this course, there have been a couple of endeavors on the planet to make a point of interaction interfacing the human mind and a PC straightforwardly. One of the most popular was Elon Musk’s Neuralink. The shortcoming of these activities is that they follow the conventional careful pathway and, therefore, neglect to conquer two essential snags. The first obstacle is the error of individual understanding of neighborhood foci of cerebrum movement. Basically, the cerebrum of every one of us is somewhat remarkable, assuming that one talks concerning which gatherings of neurons are liable for explicit capacities. In any case, this is still a large portion of the difficulty. More awful is that, because of pliancy, the image of cerebrum movement is continually evolving. The second, and truth be told, the main obstacle is the signal crossover point. Basically, this is where the artificial electronic signal becomes a biological nerve impulse and vice versa.
The current frameworks of artificial intelligence , with every one of their elements, make them thing in like manner: they are completely worked as single upward controlled electronic buildings that work utilizing calculations of differing intricacy. Brought together control is a compelling property of any man-made electronic figuring framework. But there is a new AI system that will change the world in other words Individual artificial intelligence.A new type of artificial intelligence will turn into a bio-electronic crossover, in which a living human mind and a machine will cooperate in a double integral framework. The two parts will supplement and support one another, making something totally new that neither nature nor planners of completely electronic frameworks have experienced previously. One will get acquainted with Individual artificial intelligence that is actually an individual type, built around a neuro-computer interface that directly connects the neurons of the human brain and a chúng tôi spite of the hypnotizing possibilities of this course, there have been a couple of endeavors on the planet to make a point of interaction interfacing the human mind and a PC straightforwardly. One of the most popular was Elon Musk’s Neuralink. The shortcoming of these activities is that they follow the conventional careful pathway and, therefore, neglect to conquer two essential snags. The first obstacle is the error of individual understanding of neighborhood foci of cerebrum movement. Basically, the cerebrum of every one of us is somewhat remarkable, assuming that one talks concerning which gatherings of neurons are liable for explicit capacities. In any case, this is still a large portion of the difficulty. More awful is that, because of pliancy, the image of cerebrum movement is continually evolving. The second, and truth be told, the main obstacle is the signal crossover point. Basically, this is where the artificial electronic signal becomes a biological nerve impulse and vice versa. In the Individual artificial intelligence system, the transmitting and receiving parts of the neuro-computer interface will be completely separated and, in fact, will be two completely different communication mechanisms.
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