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Introduction to Joomla Version

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Different Joomla Versions

As we know, Joomla was a result of the dispute of Mambo, which was formed as a non-profit organization with the intention of protecting the project from lawsuits. It is used widely to create both simple and complex web applications. Joomla is a spelling of Swahili “jumla”, which means “all together”. In September 2023, the first official version of Joomla was released with some major bug fixes. It was basically a rebranding version. Over 3 years, many new versions with so many updates and new changes were released.

1. Joomla 1.x Series

Joomla 1.0: It was the first-ever release of Joomla on 22 September 2005. It is basically for the rebranding release of Mambo. The basic motive of this release is rebranding with major bug fixes. By voting in the community members, the company decided on the logo of Joomla on 29 September 2005.

Joomla 1.5: It was the first major version of Joomla, which was released on 22nd January 2008. This version has got new features and new power levels in the world of CMS (Content Management Systems). It has got full support and enthusiasm from the public. In this version, Joomla has got APIs as well, which helped it to become international CMS. This is the version of Joomla, which has got long term support from the public. Joomla 1.5 was officially ended in April 2012 with the release of Joomla 3.0. The last version of Joomla 1.5v was 1.5.26, which was released on 27th March 2012.

Joomla 1.7.0: This version of Joomla was released in July 2011. This version added some new and important features related to the security and improved migration tools. Features added in this version were very quite important from the user perspective.

2. Joomla 2.x Series

Joomla’s 2.x version was released in 2012 and was one of the major revisions announced after the version 1.x release.

It has got some necessary improvements like:

Making new APIs making it easier for the users to use the application.

One of the major features of multi-language was added in this release.

Bug fixes like registration form on the login page, display of currencies, light box for product images, etc.

SSL features for different pages like login, register, title, etc., were added.

Image resizing and adding new events for plugins were added.

This version of Joomla is an LTS (Long Term Support) release.

3. Joomla 3.x Series

This version focuses on some of the important features like:

The more intuitive backend of the website.

Mobile-friendly websites for the users.

Fixing some major bugs of the 2.x release.

After six months of the release of Joomla 3.0, Joomla 3.1 was released for the users. It included one of the important features of tagging for the users. With the release of Joomla 3.2 and 3.3, which released in November 2013 and April 2014, respectively, it became one of the most popular versions of Joomla making. Other versions obsolete as it helps in the ease of access of websites for the users.

Some features given below were introduced in this version of Joomla:

Ease of navigation in the website.

Editing the content of the website.

A search was added for the various website pages.

Checking the products in stock before ordering.

Ability to unlock an unfinished item on the website.

4. Joomla 4.x Series

With all the chaos that happened in the Joomla 3.x series, the team decided to develop a stable build to improve the relationship between the members. After long discussions on the current situations and the changes that needed to be done, the team was more productive and made many changes in the project.

Some of the features that were added in this release were:

Focused on the usability of the backend interface of Joomla 4.

Support for PHP5 was removed.

Support for SQL server has been removed.

The team members made a new strategy for the development.

Active engagement of team member in testing rather than criticizing the previous releases.

Admin code refactoring was done, along with some major bug fixes.

Conclusion – Joomla Version

The above description clearly explains the full version history of Joomla. It is one of the most popular and widely used systems for content management and designing of software. It is used worldwide and is considered one of the most reliable, easy to use and secure applications to use. It has got wide support and a lot of enthusiasm from the people in such a short period of time.

Complete Guide To Logstash Version

Introduction to Logstash

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Various Logstash Version 1. Logstash 6.3.0 Version

All the versions before 6.3.0 supports for 6.2.x versions or earlier versions including 5.x versions which are considered as PQ versions prior to Logstash 6.3.0 therefore making persistent queue enabled therefore recommending deleting all the persistent queue and its associated activities before upgradation.

2. Logstash 6.0 Version

There are some core and major changes in Logstash 6.0 version which are as follows:

Changes in Logstash Core: These changes can affect any of the instance for Logstash which further impacts lot of features. All changes related to Logstash is mainly related to plugins associated with it.

Application settings segment with config.reload.interval parameter has been changed to use all the time related values and convert this to millisecond values for themselves in their desired units of time.

There are certain changes in terms of rpm and deb packages which in turn makes the overall config files match the required configuration with conf.d pattern matching the glob pattern for transformation.

Command line interface behavior also got changed providing options to -e and -f for mutual exclusion and configurations appending the stdin input and stdin output respectively.

There were many plugins which were deprecated from the default bundle based on the usage of data and still those plugins can be used before these versions.

Logstash-codec-oldlogstashjson

3. Logstash 7.0.0-alpha1

Changes in Logstash Core: In this version the execution of java has been made as default.

There are major changes in core java specifications and all the associated activities.

Referencing to field is also made strict by default.

Bugfix: There is also a bugfix which is related to data type conversions including byte, short as in RabbitMQ input plugin.

Logstash-filter-aggregate is one of the plugins which has an ability to add new feature consisting of custom timeout or inactivity timeout in the block of entire code.

There are many logstash metrics specific to aggregate plugin having aggregate_maps, error_codes, pushed_events to track for.

Another Plugin Added is logstash-filter-jdbc_static: This plugin is used for adding additional information that emphasize on the documentation and signifies ordering in the table ordered.

Logstash-filter-xml: Plugin to add xpath to the failed empty set of arrays, it also fixes the forced_array behavior with nested elements.

4. Logstash 7.0.0-alpha2 Version

It also has some more improvised Plugins which are supported in this release version which are as follows:

Logstash_filter_elasticsearch.

Also, it supports one more plugin like logstash-flash-memcached for making cache of stuffs.

Logstash input beats is another plugin which consists of loosen jar-dependencies to allow plugins to work with JRubies including later version.

5. Logstash 7.0.0-beta1 Version

Removal of Removed obsolete lru_cachesize field from the logstash-filter-geoip.

Removal of logstash-filter_jdbc streaming which help in swap out of postgresql for testing and streaming.

Minor documentation fixes and enhancements as well.

Logstash input-beats changed vault of add_hostname with some security aspects to be maintained.

The plugin consists of some kafka dependency that is also being removed.

6. Logstash 7.0.0-rc1 Version

Issues to be fixed for unqualified domains where it will fail for resolving the running instances with Logstash 5.x versions.

It included logstash-filter-kv which acts as a timeout parameter in this version.

7. Logstash 7.0.0-rc2 Version

It has a change related to plugins where the logstash-input-snmp plugin is updated and has a support for SNMP tables which can be queried religiously.

Enhancements related to get more cleared form of logs where three error messages in the client gets saved via target address related.

8. Logstash 7.0.0 Version

Logstash 7.0.0 version includes features from most of the already supported versions from 7.0.0-alpha1, alpha2, beta1, rc1 and rc2 versions.

Supports for most of the other plugins as well where it includes logstash-codec-cef, logstash-codec-netflow and many more.

9. Logstash 7.0.1 Version

It didn’t include much of the changes but majorly focused on bug fixing aspects of all the related 7.0.0 related versions.

10. Logstash 7.1.0 Version – Logstash 7.1.1 Version

In 7.1.0 version majorly updates for the changes to licensing of security features is emphasized on such as encrypted communications, files, and native authentication.

In this 7.1.1 version release majorly focused on bug fixing no user facing changes in the release.

11. Logstash 7.2.0 Version – Logstash 7.2.1 Version

Fixed that Java supports for Java 11 and Joni regexp is enabled.

Jinja2 docker dependency needs to be resolved.

12. Logstash 7.3.0 Version – Logstash 7.3.2 Version

There are major bug fixing related to ability to give multiple pipelines for all the settings.

13. Logstash 7.4.0 Version – Logstash 7.4.2 Version

Not much user-facing changes upto 7.4.2 version.

14. Logstash 7.5.0 Version – Logstash 7.5.2 Version

In 7.5.2 version the major emphasis is kept on improving the logstash start-time by moving class caching from compute steps to compiled pipeline.

Updated all jackson related dependencies.

15. Logstash 7.6.0 Version – Logstash 7.6.2 Version

Some fixes were made related to quoted plugin option key having many regression keys to stop pipeline from starting.

16. Logstash 7.7.0 – Logstash 7.13.4 Version

Have almost same fixes and changes related to plugins and manipulation in pipelines and its related components like GeoIP.

17. Logstash 7.14.0

This is the stable and latest version of Logstash which is currently into release segment.

Conclusion – Logstash Version

The Logstash Elastic Agent input plugin is available and is used with Elastic agents normal availability and elastic workplace search that has really aided in enhancing all the logs. Logging mechanism gets improvised and simplifies the job of maintaining logs in an efficient manner seamlessly. Logstash latest version has come a long way starting from its alpha release with lots of bug fixing and improvements.

Complete Guide To Powershell Administrator

Introduction to PowerShell Administrator

PowerShell administrator is a person who is responsible for maintaining the overall windows-based servers of an organization. They are also responsible for maintaining the integrity of the data of the organization. They also play a pivotal role in maintaining the on-boarding and off-boarding of employees as they are the ones responsible for maintaining the active directory of the organization. PowerShell administrators are also known as windows administrators.

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Different ways of Running as PowerShell Administrator

There is a major difference between running a cmdlet or a script in PowerShell in a normal mode from that of an administrator mode. It is because most of the operations require admin access and only a PowerShell administrator has the privilege to perform those operations.

Open PowerShell using the run command. Once the PowerShell window is opened, type as Start-Process PowerShell -verb run as and press the enter key.

By using task manager, create a new task. In the name, type PowerShell and check the “Create this task with administrative privileges” and press enter.

Roles and Responsibilities of PowerShell Administrator

Given below are the roles and responsibilities :

1. Check for patches

One of the main responsibilities of a PowerShell administrator is to check for the latest patches that are available and install them. This is a crucial part for any organization to prevent the resources from vulnerabilities attacks and other security related issues. Most of the organization’s patches are installed on a monthly basis to avoid any threats. Get-Hotfix cmdlet is used to find the patches. If we know the id of the patch, then that KB article value should be passed.

Example:

Code:

Get-Hotfix

Output:

It will display the list of all patches that are installed in the local computer.

2. Monitoring the disk space availability

The other important task of the PowerShell administrator is to monitor the available disk space in the system. This process will be tedious in case if there are multiple servers in the system and can’t be done manually. This job is automated by most of the admins with the help of a script which regularly checks for the disk space and sends a trigger based on the condition. These scripts are run using a task scheduler, which will run during non-business hours.

Example:

Code:

}

3. Adding users from csv to an AD Group

Example:

Code:

}

Output:

4. Check if patch is installed in a server or not

Example:

Code:

In the above example, a list of servers is maintained in one csv and the list of patch ids to be checked for installation in maintained in another csv. For each of the servers mentioned in the csv, all the patch ids are checked if it is installed or not. The server details and patch id’s can be mentioned in the same csv but it would be convenient to have them in different csv’s.

5. Deleting IIS logs older than 10 days

Code:

}

Output:

In the above script, a list of log locations is mentioned in the text file. Then in each of the paths, the files that are greater than 7 days are deleted. This can also be scheduled in a task scheduler and can be run daily during non-business hours.

Conclusion

Thus, the article covered in detail who is a PowerShell administrator and what are his roles and responsibilities. The mentioned roles are only a few but there are more tasks than a PowerShell administrator does on his day-to-day activities. The roles are explained with appropriate examples. In some cases, the PowerShell administrator is also responsible for the overall infrastructure of an organization.

A Complete Guide On Feature Extraction Techniques

This article was published as a part of the Data Science Blogathon.

Introduction on Feature Extraction

In Natural Language Processing, Feature Extraction is one of the most important steps to be followed for a better understanding of the context of what we are dealing with. After the initial text is cleaned, we need to transform it into its features to be used for modeling. Document data is not computable so it must be transformed into numerical data such as a vector spac Text Extraction, or Text Vectorization.

In this article, we will explore different types of Feature Extraction Techniques like Bag of words, Tf-Idf, n-gram, word2vec, etc. Without wasting our time let’s start our article.

4. What are the techniques?

1. What is Feature Extraction from the text?

It understands only numerical data. The process of converting text data into numbers is called Feature Extraction from the text. It is also called text vectorization.

So we know that machines can only understand numbers and to make machines able to identify language we need to convert it into numeric form.

But when we have a sentence and we want to predict its sentiment, How will you represent it in numbers? In this article, we are going to study these techniques.

6. Word2Vec(Word Embedding)

Common Terms Used

Word (w) — Words that are used in a document are known as Word.

Techniques for Feature Extraction 1. One Hot Encoding

Let’s say we have documents “We are learning Natural Language Processing”, “We are learning Data Science”, and “Natural Language Processing comes under Data Science”.

corpus – We are learning Natural Language Processing, We are learning Data Science, Natural Language Processing comes under Data Science

Vocabulary(Unique words) – We are learning Natural Language Processing Data Science comes under – V – 10

Document1 — We are learning Natural Language Processing

Advantage

2. Easy to implement

One hot encoding is not used in the industry because it has flaws.

4. No capturing of semantic meaning.

2. Bag of Words

Specially used in the Text Classification task.

We can directly use CountVectorizer class by Scikit-learn.

code example

Advantage

3. Out of Vocabulary (OOV) problem does not occur, which means the model does not give an error.

3. Not consider sentence ordering issues.

3. Bag of n-grams

A bag-of-n -grams model represents a text document as an unordered collection of its n-grams.

n-gram — using n number of words of the document

code example

Advantage

2. Able to capture the semantic meaning of the sentence.

2. OOV, Ignoring the new word.

4. Tf-Idf — Term Frequency and Inverse Document Frequency

The number of times a word appears in a document is divided by the total number of words in that document. 0 < Tf< 1

The logarithm of the number of documents in the corpus is divided by the number of documents where the specific term appears. In Scikit-learn use log(N/ni) + 1 formula.

code example

Q. Why do we take a log to calculate IDF?

Advantage

1. This technique is widely used in Information retrieval like a search engine.

4. Semantic meaning does not capture.

5. Custom Features

Creating new custom features using domain knowledge.

5. Character count.

6. Word2vec

Word Embeddings

Wikipedia says “In natural language processing, word embedding is a term used for the representation of words for text analysis, typically in the form of a real-valued vector that encodes the meaning of the word such that the words that are closer in the vector space are expected to be similar in meaning.”

let’s consider one example boy-man vs boy-table, Can you tell which of the pair has more similar words to each other?

For a human, it’s easy to understand the associations between words in a language. We know that boy and man have more similar meanings than boy and table but what if we want machines to understand this kind of relation automatically in our languages as well? That is what word embeddings come into the picture.

Types of Word Embedding

1. Frequency-based – Count frequency of word

BOW

Tf-idf

Glove(based on Matric Factorization)

2. Prediction based

Word2Vec

What is Word2Vec?

Word2Vec is somewhat different than other techniques which we discussed earlier because it is a Deep learning-based technique.

Word2Vec is a word embedding technique, that converts a given word into a vector as a collection of numbers.

As we have other techniques then why do we need word2vec?

Word2vec capture semantic meaning like happiness and jo

Word2vec create low dimension vector(each word is a collection of a range of 200 to 300.

Word2vec creates a Dense vector(non-zeros)

How to Use It?

2. Self-Trained model

Conclusion

In this article, we learned about different types of feature extraction techniques. The key takeaways from the article are,

We learned different types of feature extraction techniques such as one-hot encoding, bag of words, TF-IDF, word2vec, etc.

One Hot Encoding is a simple technique giving each unique word zero or one.

A bag-of-words is a representation of text that describes the occurrence of words within a document.

TF-IDF is a statistical measure that evaluates how relevant a word is to a document in a collection of documents.

and at the last we have seenWord2Vec. Word2Vec is a word embedding technique, that converts a given word into a vector as a collection of numbers.

Each technique has its pros and cons.

So, this was all about feature extraction techniques. Hope you liked the article.

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How To Use The Chatgpt Api? A Complete Guide

Learn how to use ChatGPT API and explore its capabilities with this ultimate guide

OpenAI’s ChatGPT API is a strong language processing tool. It is built on the GPT model, which was trained on enormous amounts of text data to produce human-like language. The API makes it simple for developers to incorporate the power of GPT into their applications and construct sophisticated language-based features such as natural language processing, text production, and chatbot capabilities.

One of the ChatGPT API’s primary features is its ability to interpret and respond to natural language input. This makes it excellent for use in chatbot applications since it understands and responds to user inquiries in a natural and human-like manner. The API may also produce text, which can be used to generate automated answers, summaries, or whole articles. This is very beneficial in content creation and summarizing applications.

Another benefit of the ChatGPT API is its scalability. It can manage massive volumes of data and integrates seamlessly with various systems and platforms. It also enables developers to tailor the model to their requirements, which can increase the accuracy and relevancy of the generated content.

The ChatGPT API is also user-friendly, simple to use, and well-documented, allowing it to be used by developers of various skill levels. It also provides several SDKs and libraries to assist developers in integrating the API into their applications. This article serves as a guide to using ChatGPT.

What is ChatGPT API?

The firm behind ChatGPT, OpenAI, has published an API that allows developers to incorporate ChatGPT’s sophisticated language processing capabilities into their apps, businesses, and services.

ChatGPT, or Chat-based Generative Pre-trained Transformer, is a chatbot built on a series of huge language models fine-tuned by human AI trainers utilizing massive quantities of training data and human input.

With an OpenAI API, you can make use of ChatGPT’s powerful AI technology to improve user experiences and provide personalized suggestions and interactive support that seems to be provided by humans.

AI retail assistants who give suggestions to consumers based on their queries are one common use of the OpenAI API.

Shopify, for example, has integrated ChatGPT into its Shop app, allowing users to utilize prompts to identify and locate desired goods.

Shop announced the connection in a tweet, saying the ChatGPT-powered assistant can “talk products, trends, and maybe even the meaning of life.” Through its unique interface, the OpenAI API allows for smooth interaction with various GPT models.

As a developer, you may utilize the OpenAI API to create apps that can generate text, have intelligent and interesting dialogues with end users, and deliver meaningful replies.

How to use ChatGPT API

Using the ChatGPT API involves a few steps:

Obtain an API key:

To utilize the ChatGPT API, you must first sign up for an API key. This is possible via the OpenAI website.

Choose a programming language:

SDKs and libraries for the ChatGPT API are available in a variety of programming languages, including Python, Java, and JavaScript. Choose the one with whom you feel most at ease.

Install the SDK:

After deciding on a programming language, you must install the SDK or library for that language. This is commonly done with package management like pip or npm.

Create a new instance of the API:

After installing the SDK, you may establish a new instance of the API by entering your API key and any other setup details.

Make requests to the API:

You may begin making requests to the API after you have created an instance of it. You can, for example, use the “generate” method to produce text based on a prompt.

Process the response:

A Complete Guide To Social Media Campaigns In 2023

Do you want to establish a social media presence that will help you form a profitable relationship with your target audience? Create a social media campaign strategy!

I realize it’s easier said than done. It’s as raucous as it’s ever been on social media. How can you get your message heard over the din?

There are three factors to consider for social media campaign:

Publish social media content regularly.

Create social media material that your target audience would enjoy.

Manage your social media profiles effectively.

If you’ve spent enough time working on social media, you’re well aware of how difficult it can be to accomplish all of the above, at least in the long run.

But, like with so many things in life, all you need is a plan to deal with the turmoil. To be precise, a social media marketing strategy.

A Complete Guide to Social Media Campaigns in 2023 article consists of

How to create a successful social media campaigns from the ground up

How to Maintain a Consistent Posting Routine

What’s the best way to keep track of all of your social media accounts?

How to track your social media campaign’s progress

What is a Social Media Campaign, And Why is it so Important in your Marketing Plan?

A social media campaign is a marketing strategy that uses social media to achieve a business goal.

It’s not only about sharing social media stuff on Facebook or Twitter. It’s also a question of strategy. It’s not just about getting a core brand message across. It’s also about forming bonds with others.

It guarantees that your company’s vision, mission, and fundamental values are reflected in your social media marketing efforts.

It assures that all of your social media activities will result in a positive return on investment.

The Fundamentals of a Successful Social Media Campaign

The best social media campaigns are:

Consistency

Building brand trust and making your brand stand out requires a consistent experience. Publish social media updates that are consistent with your brand’s core values, mission, and identity to let your brand’s personality shine. Staying on brand is critical to making your brand more identifiable in the cluttered world of social media.

Dedicated to a Particular Plan

You’ll hit nothing if you shoot at everything. Take it one step at a time so you can devote all of your resources to reaching your objectives.

Exactly on Time

If you want your target audience to take you seriously, you must stick to a timetable. It’s like dating when it comes to marketing. Would you want to pursue a relationship with someone you like if he or she dates you often for a few weeks and then vanishes for a month? Yes, I believe that is correct.

Relevant

If your posts and tweets aren’t getting your attention then you should need a relevant post to get them to engage

The Steps to a Successful Social Media Campaign

How can you create effective social media campaigns now that you know what makes one? Here are the stages of creating and implementing an effective social media marketing strategy.

Step 1: Make a Goal

What is the first stage in planning and executing a social media campaign? Set a specific objective for yourself.

Before you start a social media campaign, think about why you’re doing it.

The most successful social media marketers create objectives.

Marketers who set targets are 376 percent more likely to succeed than those who don’t, according to a Coschedule study. 70% of goal-setting marketers were successful in achieving their objectives.

Among the objectives you can set for your social media campaign are:

To create Sensible social media campaign goals, make sure they are:

Specific, Precise and Well-defined

Measurable: social media analytics can be used to measure it.

Achievable: within the limit of your resources, it is achievable.

Relevant: realistic and pertinent to your current business.

Time-bound: this will be completed in a specific amount of time.

Determine where your brand stands about its brand mission before deciding on a goal for your social media strategy. Make a list of all your resources and determine which ones you can put to use to help you achieve your objective. If you must, go for immediate wins, but don’t forget to look at your social media campaign plan in the long run. It’s not worth it if it’s not in line with your brand’s mission and vision.

Step 2: Select Smart KPIs to Monitor

Choose smart KPIs to track once you’ve agreed on a specific aim for your social media campaigns. This gives you the benchmarks you need to track your campaign’s development and determine what needs to be improved to guide it in the proper direction.

Too many KPIs might be unproductive. Choose the correct KPIs to track and measure based on the goal of your campaign.

KPIs for each social media campaign target are as follows:

Most social media networks include a free analytics tool that can be used to measure critical metrics for your campaign. However, you’re better off using a dedicated social media analytics platform if you want more insights and a larger picture of your metrics.

Below are some of the social media analytical tools which you can use for your reference.

Want a more comprehensive guide on how to select the right KPIs based on each specific social media campaign goal? Check out our blog post-Smart

Step 3: Get to Know your Target Audience

Yes, content is king, but only if it is relevant to your target market.

Your social media campaign will fail even if you have the most refined content, the most well-written blog post, and the most entertaining videos if it isn’t helpful or relevant to the individuals you’re targeting.

Understand your target audience before posting relevant social media content. Get to know them thoroughly.

This can be accomplished by:

Customer or prospect interviews

Obtaining information from your sales teams

Use surveys to delve into your client database for hints and insights into how customers locate and consume your content

Using audience insights from Twitter, Facebook, or LinkedIn to get demographic data.

Create a buyer persona to make the most of the psychographic and behavioural data you’ve obtained.

A buyer persona is a fictionalized version of your target demographic. Here’s an example of a buyer persona in action.

Step 4: Select your Social Media Platforms.

There are approximately 15 social media channels available, according to my research. It can be tempting to promote your brand across all channels, but this is a recipe for disaster.

For starters, you’ll end up overstretching yourself (and your team). Second, you’ll end up wasting money on social media platforms that don’t generate revenue.

Choose your social media platforms wisely if you want to run successful social media campaigns.

To begin, choose the ones where your target audience congregates. This is the most crucial criterion.

Let me show you how to quickly pick your most important social networks that help us to check out the competitor’s performance.

Tools to Choose your social networks by analyzing your competitors.

By evaluating your competition, you may choose your social networks.

You should be able to choose the social networks that best suit your brand using this easy trick.

There are a few things to keep in mind, though:

What kind of content do you enjoy making? Use Instagram if you think photos will help you spread your message the best. Use Twitter if you enjoy posting informal, lighthearted, and succinct content.

If you can easily tailor your content based on the social platform you’re posting to, you can use both at the same time.

You can do it with the tools I mentioned. It allows you to customize your social media material on a more granular level, making it easier and faster to maximize the strength of each platform.

You may schedule or publish material to Facebook, Instagram, LinkedIn, Twitter, and Google My Business all at once.

Finally, don’t overlook social media outlets that are underutilized. Go for it if you sense your audience being underserved by competitors on a particular platform. “The rewards for being first are enormous,” wrote Seth Godin in Purple Cow.

Types of Social Media Ad Photo Advertisements

Source:thesherewoodgroups

Simply match your images to the style of your articles and stories so that people immediately recognize the ad as belonging to your organization.

Because images with little or no text usually give a better audience experience, Facebook will only serve your ad if the image contains text in less than 20% of the total area.

Book covers, music covers, and product graphics are usually exempt from this rule.

Video Ads

Digital video climbed by 20.6 percent year over year, increasing its share of overall internet ad revenue by 1.3 percent to 18.7 percent.

If the video is under one minute long, more than half of all social media users will watch the entire thing, but this number diminishes as the video becomes longer.

It’s best to think like a silent film director when making a video ad. This is because 63% of LinkedIn (mobile) videos and 85% of Facebook videos are seen without sound.

Source: Biteable

Carousel Ads

The majority of Facebook, Instagram, Messenger, and Audience Network carousel ad types allow you to display up to ten photographs or videos in a single carousel, each with its own link and CTA button. CTAs might be removed totally for a cleaner look.

Facebook will even adjust the order of the carousel photos based on how well each card performs.

Source:creptopy

Stories Ads

Interactive Stories Ads encourage users to stay on the ad longer and engage with the brand more.

A photo can be shown for six seconds on Facebook Stories, while a video can be played for up to 15 seconds.

Instagram Stories, on the other hand, can run up to 120 seconds, depending on whether you’re using photos or videos.

Source:insightsplatforms

Social Media Which Rules the World Facebook

By raising brand awareness, you can expand your reach and put your items in front of more potential customers.

Setting up a Facebook Shop to provide customers with a more seamless shopping experience and drive traffic to both your online and physical locations is quite simple.

Instagram

Instagram was created with a focus on aesthetics. Simply scrolling through your feed will reveal unique filters, great Reels, and lovely stories.

Even if they don’t buy right away from your ad, the unique style will linger with them and remind them of your company.

Twitter

Since its inception in 2006, Twitter has grown to become one of the most popular social media sites for discovering breaking news and engaging with a wide range of influencers.

Pinterest, like Instagram, is a visual social media platform. Pinterest is primarily aimed at women, with more than 71 percent of its users being female.

The majority of Pinterest users use the site to look for and buy products. Instead of distracting customers as they do on other sites, promoted pins blend in seamlessly with Pinterest boards.

85 percent of weekly Pinners have purchased after seeing a brand’s Pin.

As the world’s largest professional network, LinkedIn has a large professional user base and may be able to target clients based on job qualifications.

As a result, service and B2B product companies outperform other platforms on LinkedIn. LinkedIn promotional content is divided into four categories:

Step 5: Craft a Social Media Content Strategy

Now it’s time to look at your objectives, key performance indicators, and buyer personas to see how you can combine them and create a social media content strategy.

Communicate one clear message that resonates with your audience to make your social media material successful.

What kind of material should you publish to fulfil the single goal of your campaign? How can you ensure that your material remains relevant to your target audience at all times? How can you deliver your main message in unique ways? When is the optimum time to post for your target demographic?

Here are a few particular recommendations to help you develop a successful social media content strategy:

To keep your messaging and brand voice consistent, create a brand style guide.

Conduct a social media content audit to discover which posts or tweets were successful and which were not.

Conduct a competitive analysis to detect content gaps and determine which forms of content are effective and how to improve them.

Gather your marketing (and sales) teams and ask them to come up with social media content ideas.

Step 6: Make a Schedule for your Social Media Posts

Having a schedule is a wonderful place to start if you want to be consistent with your social media material.

After all, a calendar holds you accountable to your objectives while also allowing you to prioritize vital chores over less important ones. Plut it relieves the stress that comes with not knowing what to do next.

But how frequently should you update your social media accounts?

Here are some numbers to help you determine how frequently you should publish on each social media channel.

Keep in mind that the preceding are merely suggestions. The optimal times to post material and how frequently to do so are determined by your services and target audience.

Source:lyfemarketing

So you’ve decided on your posting schedule’s frequency. Now comes the difficult part: sticking to the timetable.

Here’s a productivity technique for you if you want to stick to a schedule: time batching!

The goal of time batching is to arrange comparable jobs together so that you may avoid the productivity killer that is context switching.

Even if you’re sleeping or on vacation, Tweetdeck, Recurpost, Crowdfire, and HootSuite can help you batch your duties by allowing you to schedule posts ahead of time so you can reach your audience when they’re most engaged.

You can relax knowing that your entries will be published automatically at the appropriate time.

Step 7: Take Care of your Social Media Accounts Like an Expert.

You’ve decided on social media campaigns goal, narrowed down your target audience, chosen your social media channels, devised a campaign strategy, and finalized a content calendar.

Now comes the difficult part: keeping track of your social media profiles.

Jumping between tools and social sites, let’s face it, can be exhausting.

Thankfully, using the Instagram tool can help you manage the chaos.

InstaChamp, for example, lets you manage multiple social media accounts from different platforms in one place, helping you cut down response time by 90%.

The application also has an Auto-Moderation option that allows you to set up automated responses to the most common message kinds.

Final Word

Remember this as you develop your social media campaign: social media marketing is all about building and nurturing relationships

On social media, conversations are already taking place, and you must listen to your audience to gather the information that can help you plan your social media campaigns.

To know more about how to do Instagram automation check on the link and enrol for free.

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