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“Work smarter, not harder” – that’s always been my mantra (but ironically, only said after I end up doing a helluva lot of hard work!) How can I optimize? Let me count the ways

The most common optimization methods used as of early 2023 include:

Using smart product recommendations

Adding up-sells and cross-sells to your offers

Offering intent-based collections

Tailoring the user experience by customer segment

Tailoring the user experience with real-time analytics

Using smart product recommendations

The stats are compelling:

An Accenture report says that personalization increases the likelihood of a prospect purchasing from you by 75 percent

According to a McKinsey study, 35 percent of sales on chúng tôi and 75 percent of Netflix sales were directly related to product recommendations.

Most importantly, providing personalized recommendations makes your brand look more professional like you are a premier solution provider. This reflects well both on your brand and your bottom line.

Adding up-sells and cross-sells to your offers

As an online merchandiser, you should always seek to do solution selling – that is, to provide a complete solution to the prospect’s problem. This involves offering both up-market alternatives (up-sells) when your prospect is still shopping, and related accessories (cross-sells) after your prospect has carted a product.

Up-sells are a hard sell because they depend on your prospect’s price sensitivity (for example, a Toyota buyer usually won’t consider a Lexus). Cross-sells, priced at 15% or less of the carted product, tend to convert much better. Best of all, cross-sells can significantly boost your average order value (AOV), even if a small percentage of your customers opt to add them.

Offering intent-based collections

Offering product collections is an effective tactic for driving engagement for prospects who are looking for a product that fits a ‘theme’ – such as what’s trending, what’s right for the season, or outfits that fit a particular ‘look’ or ‘style’.

By offering collections, through your top-level navigation and main landing pages, you’re allowing your visitors to short-cut your conventional category and product-based navigation. They will appreciate how you respect their time by giving you more product views and add-to-carts.

How to optimize your e-commerce merchandising

Learn more about our optimization tips in our comprehensive guide.

Access the How to optimize your e-commerce merchandising

Tailoring your user experience by customer segment

If you’ve been doing online selling long you know that it’s much easier to keep – and monetize – a current customer than to acquire a new one. So you need to give these returning visitors and customers special attention.

You can do this by:

Making reordering items super easy: Amazon does a good job of this in their ‘Orders’ section. There’s no need to reinvent the wheel if their approach is proven.

Offering loyalty discounts or programs: Offer your repeat customers a discount or ‘freebie’ just for being loyal. A little appreciation can go a long way.

How do you know which customers are most profitable? Feed your customers list into a segmentation tool like those offered by Nielsen-Claritas or Experian. These tools output the psychographic profiles in which your customers ‘cluster’ and show which segments are most profitable. This allows you to target more like-minded people in your sales and marketing efforts.

Tailoring your user experience with real-time analytics

I’ve already touched on the conversion power of personalized product recommendations. Well, that’s just scratching the surface. With the latest dynamic personalization tools, you can customize the experience of each visitor in real time. These personalizations are even better if they are ‘seeded’ with other experiential data – from prior sessions, for example, or with data in your Customer Relationship Management (CRM) system.

Just as importantly, these tools allow you to run reports that cross-tabulate things like AOV and RPV against visitor behaviours like chat usage or video views. So you can quickly learn which behaviours and usage times correlate with higher conversion rates and revenues. I call this conversion gold!

Start selling smarter now

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How To Add Music To Your Instagram Story

Instagram Stories are riding the wave in 2023. Introduced five years ago, Stories was created as a space where people could post more mundane photos without worrying about the impact they would have on their “curated” Instagram feeds. Music can now be added to Instagram Stories as well. The feature has been available for a while now, but if you haven’t had the chance to try it out yet, then this may be the time to finally do so. Read on to learn how to add music to your Instagram Story.

How to Create an Instagram Story

Alternatively, also from the main feed, swipe left on your screen, and you’ll be taken into Story mode directly. This method is handy, as it allows you to take a picture/video without having to exit Instagram, using the app’s own camera.

How to Add Music to Your Instagram Story

Once you have the Story’s basic component (image or video) ready, it’s time to add it into Instagram and adorn it with additional elements, including music.

1. No matter which technique you’ve used to create a Story, you’ll next have to swipe upward from your screen. Alternatively, you can tap on the Sticker icon located in the upper right of the screen.

2. From there, look for and select the music sticker. It’s not just a simple sticker, as you may be inclined to believe at first. Instead, activating it will have the effect of opening a music library where you can search for the tune that you want to add on top of your Story.

3. The music database is pretty extensive, so you should be able to find any song or artist you desire, even more obscure ones.

5. Next, we can customize how the music overlay looks. You can have the lyrics appear as the song is played, or you can simply add a discrete “music playing” sticker to the post or the song’s album art.

6. Just tap on the various options from the menu to select which you like best.

8. From the same Sticker section, users can also add further features, including stickers, GIFs and emoji. To promote interaction and engagement, you can also include a poll or ask questions simply by selecting the appropriate sticker.

How to Add Music to Your Instagram Story Directly from Spotify

For those who have Spotify, there’s a way to add the music you’re listening to into your Instagram Story right from the music-centric app.

1. From Spotify, tap on the music-playing bar at the bottom of the display.

2. Tap on the three-dot menu located in the upper-right corner.

3. Select Share.

4. Share to Instagram.

5. The action will create an Instagram Story featuring the album art and the name of the song.

6. The Story will display an actionable Play on Spotify option in the upper-left corner so that your friends can go listen to the track.

How to Add Music to Your Instagram Stories the Old Way

Before the music sticker was introduced to Instagram, users added their favorite tunes to their stories in a different fashion. This is how it was done.

1. Open the Spotify app and play a song. It can be a song from your own library as well.

2. In Instagram, swipe left on the display to bring up the Story filming screen. The song should continue playing in the background.

3. Start filming the Story by long-pressing the record button.

4. Once the video has been recorded, you can make additional adjustments to it by using the menu of options at the top.

5. Tap on the Story button in the lower-left corner to post your Story. Now when you play the Story, you should be able to hear the song in the background.

This is the old way of doing things, which may still come in handy if you can’t find certain songs in Instagram’s music database. As strange as that sounds, there are plenty of more obscure tunes you won’t be able to find on the app. This method still works if you really want to share some underground music as part of your Story.

How to Add Music to Your Instagram Post

If you were looking to add music to your standard Instagram posts, the bad news is that you can’t – not to images anyway. You can, however, follow the steps outlined in the section above to shoot a quick video Story with a musical background. Instead of posting it as a Story, use the Download button at the top to save it to your phone, then post the musical video to your profile.

How to Add Music to Your Instagram Reels

Instagram also offers a feature reminiscent of TikTok, which allows users to create short videos that can be shared with friends and other followers and discovered while browsing the app. Reels can be up to 15 seconds in length, and you can easily add some music on top of them.

1. Open the Instagram app, go to your feed and swipe left from the screen.

2. Select Reels from the menu at the bottom.

4. Tap on the musical note icon on the left side of the display to add your music.

5. Use the search bar on top to look for the song you want to add.

6. Select the part of the song which you want to include in the clip.

7. Start recording your miniclip.

8. When you’re done, press “Preview,” then “Next.”

9. Type a caption, then press the “Share” button to show the Reel to your followers.

Frequently Asked Questions 1. Why Can’t I Add Music to My Instagram Stories?

Having issues with adding the song you want to your Instagram story? Here are some things you may want to try in an attempt to fix the issues:

Check to see if you have the latest version of Instagram installed. Go to the app’s page on the Google Play Store and check if there’s a green update button. If so, tap on it to get the latest version.

Keep in mind that Instagram music may not be yet available in your region. If that’s the case, then all you can do is wait until Instagram expands the availability of the option. Unfortunately, it may take a while before that happens.

If you’re trying to add music to your Stories from a Business account, you may not be able to include certain songs due to limitations. If that happens, simply switch to a regular account or use the old way of adding music to your Stories, as was explained earlier.

As mentioned above, the song you are looking for may not be available via Instagram’s music database or could be restricted due to legal reasons.

2. Can I add music from music services other than Spotify to Instagram Stories?

Sure. For example, you can link Shazam to Spotify or Apple Music and from there easily add the song to your Story. The same can be done using other popular music apps like Soundcloud. Just get them on your phone and use the sharing option.

3. Can I add music to my Stories from Instagram’s web app?

The short answer is no. By default, Instagram for Web does not allow users to upload Stories. However, it’s possible to do so with a nifty Chrome extension, but you can’t add music to it. What you can do is upload a video story which has been previously edited to include a song as background via your PC.

Now that you’ve learned how to dazzle your followers with your eclectic musical tastes, you may be interested in learning more Instagram tricks – for example, how to add a link to your Stories, how to download Stories from a PC and how to watch videos together with your Instagram friends.

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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Using The Power Of Quizzes To Enhance Your E

How to sell more products using quizzes and the power of personalization

What if you could be more like Amazon and offer just the right products at the right time to personalize your product recommendations in an almost creepy way? If you could do that, you’d experience an immediate 7.8% increase in sales, you’d also have a much better understanding of your customers, and your boss would definitely give you a thumbs-up.

This all sounds amazing, except for one problem – you are not Amazon, you don’t have thousands of engineers to work on perfecting every single aspect of your personalization program. Most likely you also don’t have tens or hundreds of thousands of dollars to build personalization into your product CMS, and you are a marketer, so doing any coding yourself is incredibly daunting.

Trust me, I’ve been there. Which is why what I’m going to show you today is so incredible. We’re going to look at the exact method used to turn a personality quiz into a powerful personalization tool. What we’re about to go through together is the ultimate growth hack for E-Commerce marketers. Let’s look at the precise way a quiz makes your site personal to every visitor.

The exact method for creating a product personalization quiz.

Part 1: Identify personalities (products) for your quiz

Before you start formulating the innards of your quiz, you have to figure out what the results will be. These results are always related to your products. The personalities of your personalization quiz can be formed in one of two ways.

1. Your actual products. If you are a specialty shop and only have a handful of products, you can just make individual products the results of your quiz. This tactic can also be used for larger brands by making category-specific quizzes. For example “Which Facemask is Right for You?” from a makeup brand.

2. A “style” related to categories of products. If you have a wide variety of products and they fall into general categories (such as Chic, Rugged, or Modern for clothing), then you can give people a personality based on the categories and then recommend products to the personality.

Part 2: Write a title to attract attention

The title of your quiz is incredibly important, and fortunately equally as simple to come up with for retail quizzes. It’s either “Which (product) are you?” or “What’s Your (blank) Style?” depending on which of the categories you chose in the previous section.

Part 3: Create Questions

The quiz questions are where some of the trickiness comes in. You have to walk a fine line between delivering an accurate quiz result and entertaining your audience. There are a few ways to do this well.

1. Use lots of pictures. Products are highly visual, all of your marketing is visual, don’t drop the ball on your quiz and ask questions with text answers! I did a study and found that all 100 of the top 100 quizzes created at my company have at least one image question.

2. Inject personality into the text. Remember that your quiz is a one-to-medium, an opportunity to speak directly with customers and ask them preferences. Since you are only talking to one person at a time, keep it very personal.

Part 4: Set up Lead Capture

1. Incentivize subscription. There is the obvious draw of being able to see your quiz results (they are “gated” by the lead capture form), but you also want to give people an added bonus for subscribing. For example, the quiz below promises to send out “Personalized messages designed with your style in mind,” which is pretty cool.

2. Be honest about what you are going to send. Tell people exactly how often you will send marketing communications and what you’ll be sending. It’s much better to say “We send one email each week” than “We’ll send you our newsletter.”

Part 5: Follow up with personalized recommendations

Whether or not someone chooses to opt in, you get an opportunity to make a sale in the results of your quiz by recommending personal products. There are a couple of tips that will help you get a higher conversion rate.

1. Connect the personality type to the product. Tie in the person’s personality traits (based on what they just told you), to the products you are recommending. This will seem like magic to the quiz taker, but it’s really simple.

2. Be positive. No one likes a downer, your results descriptions should be encouraging, not off-putting. It turns out that positivity is the most shared emotion, so being encouraging in your quiz results can actually increase the effectiveness of the quiz.

3. Include links. This might seem obvious, but make sure to include links or buttons to purchase the products that you recommend. Not everyone will purchase right away, but you can still pique their interest.

Part 6: Close more deals with pointed automation

Most people won’t buy immediately after taking your quiz. That’s not unexpected, it would be ridiculous to assume that everyone is immediately ready to buy. However, if someone takes your quiz and chooses to opt-in, there is at least a glimmering of interest in making a purchase down the line. There is a method for closing sales down the line using what you’ve learned about people from the quiz.

The first part of this method is to immediately send an auto-response email thanking people for taking your quiz and sending their result via email. You have to do this to introduce yourself and remind people why you have their email address. Otherwise they’ll forget and you’ll be accused os spamming.

After that you should continue to reference the person’s personality type when sending product recommendations and content. Don’t be overly pushy, remember that these people are interested, but they found your products through a personality quiz – don’t go for the hard close.

We can’t all be Amazon and constantly push the envelope of what’s possible with personalization, but we all can use simple personality quiz logic to provide a more tailored experience to web visitors and cash in on the benefits of recommending products to people based on their interests.

Hopefully this guide has sparked some ideas for you, and I encourage you to give a product personality quiz a try today!

How To Add Your Phone Number To Blizzard (

You need to add your phone number to your Blizzard account if you want to access certain free games.

Otherwise, you won’t be able to access certain free games.

This security measure is implemented to prevent account abuse.

In addition, adding your phone number to your account will allow Blizzard to send you notifications when important changes are made to your account.

For example, if you’ve changed your account’s password, Blizzard will send you a message regarding the change.

This is important as you’ll be aware of the change if it’s not made by you.

Then, you can take the appropriate action to keep your account secure.

In this guide, you’ll learn how to add your phone number to Blizzard (

How to add your phone number to Blizzard

To add your phone number to Blizzard, you first need to log in to

Lastly, you’re required to enter the security code that is sent to your phone number.

After you’ve entered the security code, your phone number will be added to your Blizzard account.

There’ll be a success message saying that your phone number has been successfully attached to your account.

Additionally, you’ll be able to access free games.

Here’s how to add your phone number to Blizzard:

1. Log in to

The first step is to log in to

Firstly, go to the chúng tôi website on a browser.

On the login page, enter your email or phone number and password.

If you’ve previously logged in with Facebook, Google, or Apple, you can use them to log in.

Once you’re logged in to your Blizzard account, the “My Account” tab will be changed into your username.

The navigation menu contains 3 options including “Account Settings”, “My Gifts”, and “Log Out”.

2. Add your phone number

On the left sidebar, you’ll see multiple options.

This includes “Account Overview”, “Account Details”, “Games & Subscriptions”, and more.

On the account details page, you’ll be able to update your account information such as your name, country, email, phone number, and more.

On the “Enter Phone Number” section, you’re required to enter your phone number.

Enter your phone number in the “Phone Number” field.

Then, check the checkbox to agree to Blizzard’s User Agreement and Privacy Policy.

3. Enter the security code

On the “Enter Security Code” section, you’re required to enter a security code.

The security code will be sent to your phone number.

Check your phone’s messages for the security code.

Then, enter the security code on the “Enter the code below” field.

After you’ve submitted the security code, you’ll land on the success page.

On the success page, you’ll see that your phone number has been added successfully.

There’ll be a message that says, “Your phone number has been successfully attached to your account”.

This means that your phone number is now linked to your Blizzard account, and you’ll be able to access free games.


Adding your phone number to your Blizzard account ( will increase your account’s security.

When you add your phone number to your account, Blizzard will send you notifications when important changes are made to your account.

This includes a suspicious login attempt, a password change, and a change of security features.

Keep in mind that you can only link a Blizzard account to a single phone number.

If you happen to lose your phone, you can contact Blizzard support for assistance.

Further reading

How to Fix “A supported game is required to use this feature” on Nvidia

100 Best Funny Steam Names Ideas to Use

How to Find Your Steam ID

Fix Spotify Failed To Migrate Some Of Your Data Error

When it comes down to Windows and music, Spotify is the best app for streaming all your favorite tunes and podcasts. Microsoft no longer has a music streaming service; therefore, Spotify is the next best thing. From our limited use of the app, we must say it works quite well, but there are times when an error with the following message may appear – Spotify failed to migrate some of your data.

If you’ve come across this error before and wonder what to do, you need not worry because we have a great idea of how to fix it once and for all. We should point out that this error seems to only show up on Windows computers. Still, if you’ve managed to see it elsewhere, please let us know.

Spotify failed to migrate some of your data

There are several ways one can get this error under control and return to listening to all the wonderful music Spotify has to offer. We are going to discuss these ways from within this article so keep reading because we’re going to focus first on reinstalling Spotify. The steps invloved are just two!

Clear residual Spotify data

Uninstall Spotify

Reinstall Spotify

Clear residual Spotify data

To begin, you must first launch the Spotify app on your computer. Depending on where the shortcut icon is stored, it could be on the Desktop, Taskbar, or within the Start Menu. Since this is an app from the Microsoft Store, we suggest checking in the Start Menu first.

From inside the Settings area, please scroll down until you see the Offline storage location. This section will highlight where the offline files are stored, so be sure to copy the location address.

Type the address into the File Explorer address bar, then hit the Enter key. You should now be inside the storage folder.

Having done this uninstall Spotify

Yes, uninstalling the Spotify app can solve the Spotify Failed to Migrate Some of Your Data error, so, how can we get it done, then? Let’s take a look.

The next step to take here, then, is to choose Apps & Features from the menu. Doing this will showcase a list of apps currently installed on your computer.

Download & install Spotify

Finally, return to the Microsoft Store to reinstall the app, and from there, check to see if the error persists.

Restart Spotify and check if you are still being plagued by Spotify Failed to Migrate Some of Your Data.

Why does Spotify keep saying something went wrong when I try to log in?

If you face Something went wrong error on the Spotify desktop or mobile app, then it may happen if you are using a VPN and/or an outdated version of Spotify. To fix the issue, disable VPN, update the Spotify app, and clear the Spotify cache. If that doesn’t help, then start a private session. Also, flush the DNS on your computer, and check if the problem is solved.

Why does my Spotify say error?

If you receive Error code: auth:74 when trying to log in to Spotify on the desktop, then this error may appear if the firewall is blocking Spotify. In that case, you have to allow Spotify through the Windows Firewall or another firewall program that you’re using. You may also need to disable the proxy (if using), edit the Hosts file, or reset/re-install the Spotify app.

Read next: Spotify is slow on Windows PC.

Why You Need Content Marketing For Your E

Content marketing has become a crucial aspect of any e-commerce brand. It’s the process of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing involves creating and publishing content, such as blog posts, videos, social media posts, and more, to engage and educate potential customers.

In this blog post, we’ll explain why content marketing is vital for e-commerce sites, share different types of content that can be produced, and provide tips for successful content marketing.

What is Content Marketing?

Content marketing is a strategic approach that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action. It’s a long-term approach that aims to build customer relationships and trust by providing helpful and informative content.

Why E-commerce Businesses Need Content Marketing

E-commerce brands need content marketing to increase brand awareness, build customer trust, boost engagement, enhance search engine optimization (SEO), and drive conversions. 

Creating content that addresses customer pain points, provides helpful information, and showcases products or services can help build trust with customers and drive them to make purchases.

Different Strategies and Types of Content for E-commerce Companies

To have a successful e-commerce content marketing campaign, it’s important to diversify the types of content you create and the content strategy you use to distribute them. 

Here are six different content marketing strategies and types of content to consider for your online store:


SEO blogging is a great way to provide value to your target audience, establish your brand as a thought leader, and improve your website’s search engine rankings. By creating optimized blog posts that address your audience’s pain points, answer their questions, and showcase your products or services, you can drive traffic to your e-commerce site and increase conversions. 

A solid content marketing strategy and extensive keyword research are vital to improving organic traffic.

Social Media Marketing

Social media marketing involves creating and sharing valuable content on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It’s a great way to engage with prospective customers, build brand awareness, and drive traffic to your e-commerce store. 

Whether it’s sharing blog posts, product images, customer reviews, or other types of content, social media can help you reach a wider audience and drive more sales.

Video Marketing

Video marketing involves creating videos that showcase your products or services, provide educational content, or entertain your audience. With the rise of video-sharing platforms such as YouTube, TikTok, and Instagram Reels, video marketing has become an essential strategy for e-commerce businesses. 

Whether it’s product demos, how-to videos, or behind-the-scenes footage, videos can help you connect with your target audience and drive sales no matter where they are on the customer journey.

Email Marketing

Email marketing involves sending promotional emails to your subscribers, whether it’s announcing a new product launch, sharing a special offer, or promoting a sale. It’s a highly effective strategy for driving sales, with research showing that email marketing can produce an ROI as high as 4,400%. 

By segmenting your email list and tailoring your content to your subscribers’ interests, you can drive more conversions and build brand loyalty.


Infographics are visual representations of data or information, and they can be a highly effective way to communicate complex ideas or concepts. By creating infographics that showcase your products or services, explain how they work, or provide educational content, you can capture your audience’s attention and drive traffic to your e-commerce store.

User-Generated Content

In conclusion, by diversifying your content marketing strategy and creating different types of content, you can reach a wider audience, drive more traffic to your e-commerce store, and increase conversions. Whether it’s blogging, social media marketing, video marketing, email marketing, infographics, or user-generated content, each strategy has its own unique benefits and can help you achieve your e-commerce content marketing goals.

Tips for Successful Content Marketing for E-commerce Businesses

Here are some tips for finding success with content marketing as an e-commerce business:

Set Clear Goals and Objectives

Know Your Target Audience

To create effective content, it’s important to know your target audience. Understanding their interests, needs, pain points, and preferences helps to create content that resonates with them, encourages engagement, and drives conversions. 

Conducting market research, analyzing customer data, and engaging with potential customers through social media are all effective ways to gain insights into your audience and loyal customers.

Create High-Quality Content

The quality of your content is critical to the success of your content marketing efforts. Creating high-quality content that provides value to your target audience, showcases your products or services, and is visually appealing helps to build trust and engagement. Whether it’s blog posts, videos, product pages, social media posts, or other types of content, ensure that they are well-researched, informative, and visually appealing.

Promote Your Content

Analyze and Measure Your Results

Measuring the success of your digital marketing efforts is critical to refining your strategy and optimizing for better results on search engines. Use analytics tools to track metrics such as website traffic, engagement rates, conversion rates, and revenue generated from content marketing efforts. Analyzing these metrics helps to identify what’s working and what’s not, allowing you to adjust your e-commerce content marketing strategy for better results.

Work with a Team of E-commerce Content Marketing Pros

Content marketing helps build customer relationships, trust, and engagement, which can ultimately lead to increased sales and revenue for your business. By creating and sharing valuable and relevant content, e-commerce businesses can attract and retain customers, ultimately driving profitable customer action. 

With the right strategies and types of e-commerce content marketing, businesses can successfully leverage content marketing to grow their business and succeed in the digital age.

If you are looking to work with a trusted agency for a comprehensive content marketing strategy, we’d love to hear from you. Elevato provides top-caliber content marketing for e-commerce including SEO content, email marketing, social media management, and more. Schedule a free consultation today to discuss how we can help your e-commerce business scale with content marketing!

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