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Chatbots are computer programs that provide a conversational experience for customers.

Depending on a chatbot’s sophistication, these programs may run on various amounts of AI-associated technologies, like natural-language processing and machine learning.

By and large, customers are increasingly happy to use chatbots for routine customer service operations, like checking business hours, confirming a store’s location or tracking the status of an order.

This article is for business leaders who want to learn about the future trends for realistic AI chatbots. 

Artificially intelligent chatbots aren’t just for Fortune 500 companies anymore. Thanks to a slew of innovative bot ventures that focus on the user experience, small business owners are now using artificial intelligence (AI) to improve daily operations, connect with clients and increase sales. Well-known tech executives such as Mark Zuckerberg and Satya Nadella have publicly touted the value of AI chatbot technology. And since the COVID-19 pandemic, AI chatbot adoption has further quickened as businesses pivoted more of their operations online. Now, roughly one-quarter of companies use chatbots for their customer service.

That said, tech adoption tends to take time for small and midsize businesses, especially when the emerging technology is unfamiliar to most users. Today, the use of chatbots is heavily influenced by business size: While micro businesses and small businesses currently employ chatbots at higher rates than larger businesses, significantly more midsize and large businesses plan to deploy chatbots. However, across businesses of all sizes and types, chatbots appear to be a dominant technology trend moving forward. 

What is a chatbot?

Chatbots are computer programs designed to provide a realistic conversational experience for humans. Chatbots can process human language (written or spoken) and provide responses of varying complexity. At one extreme are simple text-based chatbots that may only answer simple, one-line questions, such as providing business hours or store locations. 

At the other end of the chatbot spectrum are proprietary virtual assistants, like Alexa, Siri, Google Assistant and Cortana. These chatbots can provide a significantly wider variety of functionality than text-based chatbots can. Each of these chatbots can understand conversational language and are not reliant on text-based input. 

How are chatbots used today?

Chatbot usage varies greatly based on the complexity of the software and how it is deployed. Chatbots such as Alexa or Siri are used routinely by individuals for a wide variety of routine tasks, such as asking for the weather forecast, creating calendar events, or writing and sending text messages. These types of personal AI chatbots are virtual assistants and are unlikely to be used by businesses beyond employee personal use. 

Simpler AI chatbots, though, are being increasingly deployed by businesses across the e-commerce and online spaces. These chatbots typically appear as window pop-ups in a web browser to ask if a visitor needs help. These simple chatbots are already common: A recent survey found that 22% of micro businesses, 20% of small businesses, 11% of medium-size businesses and 12% of large businesses use these chatbots. Over the coming years, this deployment will significantly increase: 43% of micro businesses, 60% of small businesses, 80% of medium-size businesses and 71% of big businesses are planning to deploy chatbots, the survey found. 

In a business setting, chatbots are widely used to help customers find answers quickly without requiring human intervention. Typically, businesses deploy chatbots to answer common questions or to provide support outside typical business hours. 

According to chatbot and customer service company Tidio, business owners’ top three reasons for using chatbots are to facilitate faster replies to customer messages (26%), offer round-the-clock customer support (20%) and provide automatic replies to repetitive or common questions (18%). Essentially, business owners view chatbots as a means to improve productivity and provide more efficient service to customers. 

Key Takeaway

A minority of businesses currently use chatbots, but an overwhelming majority of businesses of all sizes plan to implement them. Companies currently use chatbots to help customers with routine questions and provide customer support during off-hours.

How do customers respond to chatbots? 

Customers’ responses to chatbots vary greatly. The reason the customer is interacting with the chatbot in the first place, along with the other means of assistance available, greatly affects their overall opinion of it. For example, Tidio found that 62% of customers would rather use a chatbot than wait 15 minutes or more to speak to a human representative. [Read related article: Small Businesses Provide the Best Customer Service.]

Similarly, regardless of wait time, customers would rather use a chatbot than speak to a human representative for a range of simple activities. Consider these findings from Tidio:

71% of customers would prefer to use a chatbot to check an order status.

67% would prefer to use a chatbot for help searching for products.

62% would rather use a chatbot to get information and deals.

A survey from the chatbot company chúng tôi found similar responses within the marketing industry. According to chúng tôi 70% of survey respondents said chatbots answer all or most questions satisfactorily. According to this survey, customers likewise cited using chatbots most frequently for resolving simple issues. Consider these findings:

18% of respondents used chatbots to find business hours.

17% used them to request product information.

16% used them to find nearby store locations.

16% used them for customer service requests. 

Although chatbots are effective for simple tasks, customers do not like using them for complicated requests. According to a report from Verint, most customers found chatbots ineffective for detailed requests. Here are some more findings from the Verint report: 

32% of respondents said chatbots rarely or never understood them, while 28% said chatbots always or often understood them. 

30.5% of respondents said chatbots rarely or never fully answered their questions. 

54.5% of respondents said they always or often had to speak to a human representative after using a chatbot. 


Overall, most customers prefer to use a chatbot than wait 15 minutes or more to speak to a customer service representative. Customers generally rate their experience with chatbots positively for routine tasks but generally don’t like to use them for more complex or detailed questions.

Chatbot adoption is on the rise, and so is sophistication

Chatbot adoption increased 426% in April 2023, following the first round of lockdowns due to the COVID-19 pandemic. Further adoption of chatbots by small and midsize businesses is likely to be driven by three factors: lower costs, improved technology and growing demand. Already, though, the chatbot market has undergone a round of normalization, as large numbers of customers and business owners believe chatbots fill certain business needs. 

How far chatbot adoption ultimately goes depends on how much the technology improves. If chatbots offer a seamless customer experience across a range of functions, their continued adoption is almost certain. And, with increasing numbers of chatbot service providers, it seems very likely that more businesses will continue to adopt this technology and that greater numbers of customers will come to expect it.

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Top 50 Companies For Ai Chatbots

This article enlists 50 chatbot companies that provide conversational AI solutions for varied domains and platforms.

AI chatbots have revolutionized the way businesses interact with their customers. These intelligent virtual assistants can understand natural language and provide personalized responses to customer queries, leading to improved customer satisfaction and increased sales. With the rise of AI technology, more and more companies are integrating chatbots into their customer service strategies. Analytics Insight has come up with a list of AI chatbot providers to assist organizations in finding the best chatbot provider. These platforms assist several businesses and individuals in comparing chatbot providers based on features like customization, integration potential, and cost.


Company: Ada

Headquarters: Toronto, Ontario, Canada

Release Date: 2024

Features: Ada chat includes a chat builder module with drag-and-drop capabilities, which assists professionals with designing custom chatbots using automated replies, multimedia content, and A/B testing.

Free trial/Pricing: Available for a free trial

Google Rating: 4.6


Headquarters: Palo Alto, California, United States

Release Date: 2024

Features: Features of chúng tôi Prediction, natural language processing, Coherence and Context, conversant AI, Electronic assistant, Recognition of intent, Screen conversations, and Development Without Code.

Free trial/pricing: Available for a free trial

Google Rating: 4


Company: atSpoke

Headquarters: San Francisco, California, United States 

Release Date: 2024

Features: atSpoke features are knowledge management, ticketing, and an employee self-service site powered by AI, Answers to inquiries received via email, online, SMS, and Slack thanks to atSpoke’s multi-channel chatbot.

Free trial/pricing: Available for a free trial, monthly US$3.00

Google Rating: 4.7


Company: Microsoft Corporation

Headquarters: One Microsoft Way Redmond, Washington, U.S.

Release Date: 2009

Features: Bing is provided with specifications like food preferences, spending limits, location, or time allotment, it can carry out sophisticated activities like meal planning.

Free trial/pricing: Free

Google Rating: 3.58


Company: Genesys

Headquarters: Boston, Massachusetts, United States

Release Date: 2024

Features: Bold360 features include live chat, messaging, mobile engagement, agent productivity management, AI self-service, reporting, and analytics.

Free trial/pricing: Yearly US$20,000

Google Rating: 3.3

chúng tôi

Company: Scandinavian software company

Headquarters: Sandnes, Rogaland, Norway.

Release Date: 2024

Features: helps businesses to create, implement, and manage chatbots to automate interactions with clients and staff and provide scalable answers to inquiries.

Free trial/pricing: Free Trail

Google Rating: 4.8


Company: Botsify

Headquarters: Karachi, Sindh, Pakistan

Release Date: 2024

Features: Botsify is a multi-language powerful chatbot that helps in Integrations, and client Support, and automates difficult client interactions in minutes.

Free trial/pricing: Monthly US$25

Google Rating: 4.3


Company: ChatBot

Headquarters: Boston, Massachusetts, United States 

Release Date: 1994

Features: ChatBot features are Unsupervised AI Learning (NLP/NLU), Omnichannel Messaging, Live Chat Handover & Intelligence, No-Code Visual Flow Builder, and Sentiment Analysis.

Free trial/pricing: Monthly US$52

Google Rating: 4.4


Headquarters: San Francisco, California

Release Date: November 30, 2023

Features: ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with the chatbot. 

Free trial/Pricing: Free and its latest version ChatGPT Plus is US$20

Google Rating: 4.6


Headquarters: San Francisco, California

Release Date: December 12, 2023

Features: ChatSonic is an AI-powered virtual assistant that can create digital artwork/images, respond to voice commands, and generate text.

Free trial/Pricing: Free Trial up to 2,500 words

Google Rating: 3.7

Headquarters: Paris, Ile-de-France, France

Release Date: November 1, 2023

Features: CSML helps chatbot development teams build truly intelligent, maintainable, and scalable chatbots, integrated with your favorite apps, on any channel, with full control over your source code.

Free trial/Pricing: Free for 30 days trial, US$20/month for Pro, and US$1500 for Enterprise

Google Rating: N/A

Dasha AI

Headquarters: New York, United States

Release Date: August 2, 2023

Features: Dasha is a conversational AI-as-a-service platform that lets you embed realistic voice and text conversational capabilities into your apps or products. 

Free trial/Pricing: Free

Google Rating: N/A


Headquarters: Sunnyvale, California

Release Date: October 14, 2023

Features: Dialogflow is an NLP (Natural Language Processing) platform which is used to develop an application related to the conversations and experiences of the company’s customers in different languages on numerous media.

Free trial/Pricing: Free

Google Rating: 4.3


Headquarters: Boston, Massachusetts 

Release Date: 2024

Features: Drift is a cloud-based live chat, in-app messaging, and email management solution for sales and marketing teams.

Free trial/Pricing: Provides free plan and Pro plan starting from US$2500/month

Google Rating: 4.4


Headquarters: Kharkiv, Ukraine 

Release Date: January 1, 2023

Free trial/Pricing: Weekly US$2.99, Pro Monthly (1 month) US$28.99 

Google Rating: 4.5

Flow Xo

Headquarters: Padiham, England

Release Date: August 29, 2014

Features: Flow XO provides a user-friendly and feature-rich AI chatbot platform that allows anyone to build code-free online chatbots swiftly.

Free trial/Pricing: Offers a free plan and trial with a standard plan priced at US$19

Google Rating: 4

HubSpot Chatbot Builder

Headquarters: Cambridge, Massachusetts

Release Date: March 6, 2023

Free trial/Pricing: Free to use

Google Rating: 4.4

IBM Watson Assistant

Headquarters: Yorktown Heights, New York

Release Date: June 1, 2023

Features: IBM Watson Assistant helps you build conversational interfaces into any device, application, or channel. It has features like model training, language support, and more.

Free trial/Pricing: Free to use

Google Rating: 4.4


Headquarters: California, USA

Release Date: 2024

Features: Imperson develops turnkey chatbot solutions that automate the entire customer journey, naturally, through conversation.

Free trial/Pricing: Free to use

Google Rating: 4.5


Headquarters: Foster City, California

Release Date: November 13, 2023

Features: Inbenta is an AI chatbot powered by Semantic Search and Artificial Intelligence that provides excellent customer experience.

Free trial/Pricing: US$4000.00; $15.00/Per Month

Google Rating: 4.7


Headquarters: New York

Release Date: 2013

Features: Infeedo engages employees, predicts attrition, and answers your queries with the help of conversational AI.

Free trial/Pricing:

Google Rating: 4.8


Headquarters: San Francisco

Release Date: 2011

Features: The Chatbot uses targeted email, in-app messages, and mobile push to encourage customers and takes action to convert them into loyal customers.

Free trial/Pricing: starts from US$65/month for up to one year

Google Rating: 4.5


Headquarters: Paris, Ile-de-France, France.

Release Date: April 26, 1974

Features: itsAlive provides a platform to build chatbots easily and provides services to the brands that stand out.

Free trial/Pricing: Free

Google Rating: 4.5


Headquarters: Austin, Texas, United States

Release Date: December 23, 2023

Features: Jasper’s features include its ability to handle complex queries and respond conversationally and naturally. It also integrates with various communication channels.

Free trial/Pricing: Free

Google Rating: 4.8


Headquarters: New York

Release Date: August 22, 2023

Features: Kasisto is a banking AI chatbot that helps in making it easy in adding new features, services, and channels.

Free trial/Pricing:  

Google Rating: 4.1


Headquarters: European Union (EU)

Release Date: 2024

Free trial/Pricing: Free

Google Rating:4.6


Headquarters: New York, United States

Release Date: 1995

Features: LivePerson offers a Web-based engagement service.

Free trial/Pricing: Starting From $40Annual, Monthly, Quote-based

Google Rating: 2.9


Headquarters: San Francisco, California, United States   

Release Date: 2024

Features: Message broadcasting, drip marketing, A/B testing, audience segmentation, and lead conversion.

Free trial/Pricing: 7-Day Free Trial

Google Rating:4.3


Headquarters: 1779 Trillium Blvd, Spring Hill

Release Date:2010

Features: An intelligent medical and health helper capable of answering difficult medical concerns

Free trial/Pricing: Free

Google Rating:4.4

Microsoft Bot Framework

Headquarters: Hilden, Germany

Release Date:2024

Features: A set of libraries, tools, and services for creating, testing, deploying, and managing intelligent bots.

Free trial/Pricing: Free

Google Rating:4.3

Mobile Monkey

Headquarters: Boston, Massachusetts, United States

Release Date:2024

Features: Adobe Implementers and Consultants

Free trial/Pricing: Mobile Monkey has three pricing plans Free, Pro ($49/mo), and Premier ($149/mo)

Google Rating:3.2


Headquarters: San Francisco California

Release Date:2024

Features: Deep reinforcement learning is used to automate personalized messages and engage in genuine discussions.

Free trial/Pricing: Free

Google Rating:4.8


Headquarters: Oakland, California, United States

Release Date: 2008

Features: Custom, content, learning, community, and voice interfaces that are deployable, multilingual, and free.

Free trial/Pricing: The Developer Plan ($19/month) includes 10,000 channel messages each month, $9 per third-party channel, and $3 for every extra 1,000 messages.

Google Rating:5


Headquarters: Scottsdale

Release Date: 2004

Features: A logically self-contradictory assertion or a statement that contradicts one’s expectations.

Free trial/Pricing: $1,700. per month

Google Rating:4.6


Headquarters: San Francisco

Release Date: 2024

Features: Replika’s emphasis is on a meaningful conversation, it can utilize past contributions to your life and tailor itself as indicated by you. Create a Replika avatar, give it a name, and change how it looks to get started.

Free trial/Pricing: Replika’s Pro membership begins from $19.99 per month

Google Rating: 3+

Headquarters: Gurugram, Haryana

Release Date: 2023

Features: When the AI engine determines that human assistance is required, it seamlessly hands over conversations to your team on Hootsuite.

Free trial/Pricing: This application provides a 14-day free trial

Google Rating: 4+

Headquarters: Campbell, CA.

Release Date: 2024

Features: Make all conversations automatic. Provide a consistently excellent customer experience throughout the customer journey. Deploy and improve bots rapidly and cost-effectively.

Free trial/Pricing: Free

Google Rating: 4+


Headquarters: San Francisco

Release Date: 2023

Features: Powered by machine learning and predictive intelligence. Builds contextual understanding and makes use of the data already in Salesforce to bring the best responses to the surface.

Free trial/Pricing: This application provides a 30-day free trial

Google Rating: 3+

SAPConversational AI

Headquarters: Paris, France

Release Date: 2023

Features: Using a single interface, AI-powered chatbots can be trained, built, tested, connected, and monitored across SAP and third-party solutions to simplify user experiences and business tasks.

Free trial/Pricing: This application provides a 90-day free trial

Google Rating: 5


Headquarters: San Francisco, California, United States

Release Date: 2023

Features: With Smartloop, you can utilize conversational AI to nurture your subscribers depending on their interests, resulting in more sales. You can increase client retention by having one-on-one discussions and sharing compelling material.

Free trial/Pricing: This application provides upto 100 subscribers on a free plan

Google Rating: 5


Headquarters: Herzliya, Tel Aviv, Israel

Release Date: 2024

Features: It is a platform for creativity that enables organizations together messaging experiences across multiple channels. Facebook Messenger, Line, Telegram, SnatchApp, and Skype are just a few examples.

Free trial/Pricing: This application provides 2000 free messages for 14 days in a free trial

Google Rating: 4+


Headquarters: Palo Alto, CA

Release Date: 2023

Features: This incorporates determining the Net Promoter Score, capturing employee feedback, boosting customer satisfaction and turning them into brand ambassadors, undertaking market research to aid decision-making, obtaining insights from website visitors, and more.

Free trial/Pricing: This application provides a 14-day free trial.

Google Rating: 4+


Headquarters: San Franciso, California, United States

Release Date: 2013

Features: The web-based live chat platform is called Tidio Chat. Chat widgets on websites, Facebook Messenger, and emails were included to help agents deal with customers. Tidio allows users to personalize a selection of chat widgets, sidebars, and chat pages.

Free trial/Pricing: Free subscription and its pro version starts from US$15.83/month

Google Rating: 4.3


Headquarters: Malmo, Skane Lan, Sweden

Release Date: 2007

Features: With the help of enhanced chat, chatbots, and video/voice, businesses can communicate with online customers using the digital engagement platform Vergic Engage.

Free trial/Pricing: US$38/month

Google Rating: 4.5


Headquarters: Hong Kong

Release Date: 2023

Features: A complete WhatsApp API solution called WATI is made specifically for small and medium-sized organizations. WATI helps SMBs sell, market, and service their clients more effectively by utilizing its strong chatbots, APIs, integrations, and customer intelligence capabilities.

Free trial/Pricing: US$49/monthGoogle Rating: 3.9

chúng tôi

Headquarters: Orlando, Florida, United States

Release Date: 2013

Features: Natural and human-like chatbot conversations are made possible by’s usage of Natural Language Processing (NLP) and Machine Learning (ML), enabling it to grasp the intent of user questions and offer precise and pertinent information answers.

Free trial/Pricing: US$500/month

Google Rating: 4.7

chúng tôi

Headquarters: New York, United States

Release Date: 2014

Features: With the tool chúng tôi organizations may communicate optimum availability and arrange meetings.

Free trial/Pricing: US$8/month

Google Rating: 4.3

You Chat

Headquarters: Palo Alto, California, United States

Release Date: 2023

Features: YouChat is a chatbot that works similarly to ChatGPT and responds very immediately. With references, it can send letters, translate, provide ideas, summarise content, translate, suggest translations, and even develop code.

Free trial/Pricing: Free

Google Rating: 4.7

Zendesk Answer Bot

Headquarters: San Francisco, California

Release Date: 2023

Features: Zendesk offers prompt responses. With the help of this platform,  can provide reply alternatives as per the clients’ convenience.

Free trial/Pricing: $49 per month

Google Rating: 4.3

Zoho SalesIQ

Headquarters: Chennai, India

Release Date: 2024

Features: Zoho SalesIQ is software that anyone can use to create custom chatbots to automate interactions with their customers or prospects

Free trial/Pricing: Free, premium version has certain charges

No, The Ai Chatbots (Still) Aren’t Sentient

Since testers began interacting with Microsoft’s ChatGPT-enabled Bing AI assistant last week, they’ve been getting some surreal responses. But the chatbot is not really freaking out. It doesn’t want to hack everything. It is not in love with you. Critics warn that this increasing focus on the chatbots’ supposed hidden personalities, agendas, and desires promotes ghosts in the machines that don’t exist. What’s more, experts warn that the continued anthropomorphization of generative AI chatbots is a distraction from more serious and immediate dangers of the developing technology.

“What we’re getting… from some of the world’s largest journalistic institutions has been something I would liken to slowing down on the highway to get a better look at a wreck,” says Jared Holt, a researcher at the Institute for Strategic Dialogue, an independent think tank focused on extremism and disinformation. To Holt, companies like Microsoft and Google are overhyping their products’ potentials despite serious flaws in their programs.

[Related: Just because an AI can hold a conversation does not make it smart.]

Within a week after their respective debuts, Google’s Bard and Microsoft’s ChatGPT-powered Bing AI assistant were shown to generate incomprehensible and inaccurate responses. These issues alone should have paused product rollouts, especially in an online ecosystem already rife with misinformation and unreliable sourcing. 

Though human-programmed limits should technically prohibit the chatbots from generating hateful content, they can be easily bypassed. “I’ll put it this way: If a handful of bored Redditors can figure out how to make your chatbot spew out vitriolic rhetoric, perhaps that technology is not ready to enter every facet of our lives,” Holt says.

Part of this problem resides in how we choose to interpret the technology. “It is tempting in our attention economy for journalists to endorse the idea that an overarching, multi-purpose intelligence might be behind these tools,” Jenna Burrell, the Director of Research at Data & Society, tells PopSci. As Burrell wrote in an essay last week, “When you think of ChatGPT, don’t think of Shakespeare, think of autocomplete. Viewed in this light, ChatGPT doesn’t know anything at all.”

[Related: A simple guide to the expansive world of artificial intelligence. ]

ChatGPT and Bard simply cannot develop personalities—they don’t even understand what “personality” is, other than a string of letters to be used in pattern recognition drawn from vast troves of online text. They calculate what they believe to be the next likeliest word in a sentence, plug it in, and repeat ad nauseam. It’s a “statistical learning machine,” more than a new pen pal, says Brendan Dolan-Gavitt, an assistant professor in NYU Tandon’s Computer Science and Engineering Department. “At the moment, we don’t really have any indication that the AI has an ‘inner experience,’ or a personality, or something like that,” he says.

Bing’s convincing imitation of self-awareness, however, could pose “probably a bit of danger,” with some people becoming emotionally attached to misunderstanding its inner workings. Last year, Google engineer Blake Lemoine’s blog post went viral and gained national coverage; it claimed that the company’s LaMDA generative text model (which Bard now employs) was already sentient. This allegation immediately drew skepticism from others in the AI community who pointed out that the text model was merely imitating sentience. But as that imitation improves, Burrell agrees it “will continue to confuse people who read machine consciousness, motivation, and emotion into these replies.” Because of this, she contends chatbots should be viewed less as “artificial intelligence,” and more as tools utilizing “word sequence predictions” to offer human-like replies.

[Related: Microsoft’s take on AI-powered search struggles with accuracy.]

“This technology should be scrutinized forward and backwards,” says Holt. “The people selling it claim it can change the world forever. To me, that’s more than enough reason to apply hard scrutiny.”

Dolan-Gavitt thinks that potentially one of the reasons Bing’s recent responses remind readers of the “rogue AI” subplot in a science fiction story is because Bing itself is just as familiar with the trope. “I think a lot of it could be down to the fact that there are plenty of examples of science fiction stories like that it has been trained on, of AI systems that become conscious,” he says. “That’s a very, very common trope, so it has a lot to draw on there.”

How Ai Has Evolved Itself From Chatbots To Gpt

Here is the detailed information on how ai technology has evolved from chatbots to gpt-3

The world is progressively being overtaken by Artificial Intelligence technology. We have seen the development of ChatGPT from Chatbots To GPT-3. Following ChatGPT, well-known IT businesses have decided to contest its victory. Bing AI is available from Microsoft, Bard from Google, and ChatGPT from OpenAI.

These large companies all want to get consumers’ attention. After being tested for weeks or maybe months, the AI chatbot technology from major big companies is finally accessible to the general public. Regarding these Large Language Model programs like GPT-3, there are a few myths as well. These, for instance, come preloaded and trained with a tonne of online data.


Chatbots are PC programs intended to reproduce human discussions, empowering correspondence between a human and a machine through messages or voice orders.

There are two kinds of chatbots: rule-based chatbots, which follow a progression of pre-modified runs and can grasp a restricted scope of decisions; and chatbots based on artificial intelligence (AI), which employ machine-learning algorithms to comprehend open-ended queries and grow over time. A natural language processing (NLP) system, a dialogue management system, and a question-and-answer system make up the architecture of a chatbot.

Chatbots can be utilized for different purposes, including client support, lead age, and online business. Nonetheless, chatbots have constraints, including the powerlessness to grasp complicated inquiries without a right or wrong answer and the potential for one-sided reactions if the information used to prepare the chatbot is one-sided.

Chatbots Based on Rules:

Rule-based chatbots are a type of chatbot that understand and respond to user queries by following a set of predefined rules. Based on the chatbot’s pre-programmed rules, they are made to respond specifically and pre-determined to user input.

Rule-based chatbots can help take care of basic, clear errands like responding to habitually clarified pressing issues or giving fundamental data about an item or administration. They are frequently employed in positions related to customer service or support, where they can assist in decreasing the workload of human operators by taking care of routine inquiries and tasks.

Rule-based chatbots, on the other hand, aren’t as good at understanding and responding to open-ended or more complex questions. They may require human intervention in situations where they are unable to comprehend or respond to questions that are outside of their predetermined rules or knowledge base.

Artificial Intelligence Chatbots:

Man-made brainpower (simulated intelligence)- based chatbots are PC programs intended to discuss with a human client. They respond appropriately to open-ended questions by employing machine learning algorithms. They are prepared to utilize a lot of information and can distinguish the language, setting, and plan of a discussion, permitting them to answer in a more regular and human-like way.

Rule-based chatbots are limited to adhering to a set of predetermined rules, whereas AI-based chatbots are more complex and sophisticated. Chatbots based on AI can learn and grow over time as they gain more experience and data. They are better suited for customer service and support applications because they can handle more intricate and open-ended questions.

However, AI-based chatbots may not always be the best option for every use case because they require a significant amount of expertise and resources to develop and maintain. Before choosing between an AI-based or rule-based approach, it is essential to carefully consider the specific requirements and capabilities of a chatbot.

Chat GPT-3:

OpenAI’s language processing AI model, GPT-3 (Generative Pre-training Transformer 3), has received a lot of attention in the field of natural language processing (NLP) due to its ability to produce human-like text and perform a variety of language tasks with high accuracy.

Given its size and the volume of data it has been trained on, GPT-3 is thought to be superior to previous language processing models. With 175 billion parameters, GPT-3 is the largest AI language model at the moment. This means that it can process and comprehend a large amount of data to produce text that is more accurate and natural-sounding.

Another motivation behind why GPT-3 is viewed as better is its capacity to play out an extensive variety of language undertakings without the requirement for task-explicit tweaking. This is because GPT-3 has already been trained on a wide range of language tasks, making it able to adapt well to new tasks without requiring additional training data.

Footprint: Becoming The World’s Go

Launched in 2023, Footprint is a blockchain analytics platform on course to become the go-to source of definitive on-chain data. 

Built around unmatched on-chain data and do-it-yourself, intuitive visualization tools, the platform aims to become an indispensable tool for any media outlet, an analytics company, or investment firm analyzing and reporting information from the blockchain. 

In other words, just as the Bloomberg Terminal opened the doors to real-time information about the traditional financial market, we are creating unrivaled tools to discover the blockchain. 

Bloomberg is the world’s largest financial services provider and its black terminals are a ubiquitous presence in any firm or bank that needs accurate information about the market. It also makes some of its revenue from its news businesses. 

We recognize an enormous opportunity for financial calculations, trading, monitoring, and investment comparison and execution analysis within the DeFi industry which we aim to capture, just as pioneers in the traditional finance industry like Bloomberg and Reuters Group did with their professional services. 

There were 76 million digital currency investors globally as of September 2023, a 40% yearly increase.

Likewise, the DeFi market has exploded with a robust 6-times growth in 2023, having reached a cumulative total of 3.4 mill  ion users engaged in DeFi activities and investments.

Data is vital to the financial market and those who have the best data lead in the industry.

Blockchain is this era’s shakeup of the finance industry. With banks and institutions realizing that the train has left the station, they are rapidly integrating it with traditional finance.

In turn, a giant chasm is opening, set to demand unforeseen quantities of DeFi data. 

Nobody exists to fill this void because high-quality on-chain DeFi data presents three obstacles.

The cost of understanding on-chain data

The difficulty of parsing data

The technical requirements of processing data

Unlike other platforms that focus on parsing Ethereum data (e.g. Dune, Covalent, and Nansen), Footprint—despite being a new challenger among blockchain data services and analytics platforms—is the first to complete ETL automated parsing of BSC on-chain contracts. 

With its self-developed automated parsing model, Footprint is able to accelerate its coverage of public chains and platforms at a rate of two platforms per day. 

Footprint Data and Footprint Analytics now available to the public

Footprint Data, the cornerstone of Footprint’s business, provides users with an easier way to access cross-chain, deep, granular, and continuous data.

Footprint is the first panoramic on-chain data service that covers a multidimensional set of primary and derived metrics for chains, contract addresses, wallet addresses, pools, tokens, and more.

However, we want to do more than just the known chains or coins and pools. We want to build data applications around the underlying data. These data sections are closely related to the governance of the data on the chain and allow for secondary development of the data by ecosystem participants, individual investors, media parties, project developers, communities, educators, and financial institutions. Everyone can participate.

Unlike other coin or protocol-centric platforms with limited primary data analysis (e.g., TVL, volume, etc.), Footprint parses data at a granular pool level.

We parse on-chain contract data from a wallet address perspective, allowing analysis of the number of transaction addresses, active addresses, newly generated addresses, the flow of large capital flows, and even the ability to analyze and track wallet addresses for each protocol-specific pool pair.

We treat each pool as a product, observe and analyze each product’s operational data, transaction data, user engagement, user profile, and more. We use a series of metrics to determine yields and trading prices.

As the first data app built on Footprint Data, Footprint Analytics went live in August 2023.

An all-in-one visual blockchain data analysis platform with thousands of free tabulation templates and a drag-and-drop charting experience, it allows anyone to build their own personalized data charts in 10 seconds, quickly being able to understand the so-try behind on-chain data.

Footprint Analytics’ mission is to transform data and information into insights and action.

It provides a convenient and easy-to-use tool for everyone, whether you want to access the underlying data, integrates it as an API,  or present it to others.

Some questions that Footprint Analytics can answer include:

Which public chains are growing fastest? 

How much slower is the total market cap of stablecoins growing?

What is the return, risk, pool depth, and fees for each pool situation? 

What are the returns for different types of projects?

What are the returns of whales’ investments? 

What are the best investment strategies to choose to follow?

Which DeFi pool has the highest yield? 

How do I find a project with potential?

Is secured lending worth it?

What are the current gas fees and gas fee trends for ETH?

Just as Bloomberg evolved to serve more and more uses after first finding success in fixed income securities analysis, we believe the opportunities for blockchain data applications will also grow exponentially.

Here are the solutions we’re bringing to the market first:

From the media perspective

Capture hot events and news through data to solve the problem of discovering first-hand information

Research and analyze industry trends, monitoring market heat, public chains, projects, and more

Cross-compare chains and projects horizontally and vertically, analyzing, and easily sharing the findings 

From a DeFi developer’s perspective

Analyze the project’s market share within categories and understand my position in the industry

Know the number of project users, active users, and which projects and pools the lost users are going to

Understand which pools are better run and more popular with users, which pools have more potential for growth, and the user profile of the pools.

From a VC perspective

Understand the market share of public chains/projects and find the projects with tremendous potential and fastest-growing trends. 

Investigate which chains, projects, and categories to invest in

Analyze the projects already invested in and projects in the same category to see which are operating best

Clarify the return on investment of the invested projects.

From an investor’s perspective

Identify new potential projects to invest in

Monitor the risk of invested projects, observe the change of TVL and determine whether there is a risk of collapse

Analyze the invested pools and see whether returns meet expectations while comparing options

Project future pool returns and simulates investments

We have seen a few platforms monitor pools, but they simply plot the trend of APY or TVL, not quantifying it. We have also taken the best from competitors.

For example, like Glassnode, we’ve brought traditional financial indicators to enrich our interpretation of pool data, e.g., policy indices, national currencies, treasury rates, etc.

We plan to produce more derivative data with pool analysis in the future.

We can calculate the APY data over the investment cycle through these derivative data, understand the changes in volatility, and choose pools that better match our risk appetite.

Similarly, we can also give users more quantitative and structured results. 

Here are some examples of Footprint’s use of derivative data:

Calculating the maximum retracement to check the worst-case scenarios historically

Calculating excess return per unit of impermanent loss taken to check the Sharpe ratio

Calculating the P/E percentage to see the value of the token investment in LP pools

These deep processing analysis capabilities are one of Footprint Analytics’ flagship features.

Footprint Data currently covers metrics from over 500 protocols on BSC, Ethereum, and other public chains. Footprint Analytics has also launched more than 20 visual reports (including some 3D dynamic charts), and the community has created over 10,000 dashboards. Footprint plans to start producing deeper analysis reports around pools in Q1.

Bloomberg started with market data in one area: Fixed income securities. It has gradually expanded to include data analytics, data models, news, media, trading systems, and real-time communications. Traders, Ibanks, the Fed, and basically anyone involved in the global financial industry uses their terminals.

History doesn’t repeat, but it rhymes. We believe that DeFi data will also follow a similar pattern of consolidation, that’s why Footprint is moving fast to accumulate a wider spectrum of data than any other platform and develop the most important business segments within the blockchain industry. 

To learn more about the Footprint platform and its development, follow along through the following channels. 

Bloggers Are Worth More Than Their Links

Everyone wants to rank across all search engines for their desired terms.

At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal.

That said, algorithms change. So is it still worth it to work with bloggers?

Bloggers Are Worth Far More Than Their Links When It Comes to SEO

As a digital marketer, you are probably tasked with a series of KPIs – from rankings and traffic to conversion rates and revenue.

Is it possible to have bloggers help with all these goals?

The trick is to first stop thinking of websites and blogs as simply places to acquire links. Bloggers are influencers and need to be approached as such.

As a brief primer to influencers, the full version of which you can read in the Ultimate Guide to Influencer Marketing, there are several components to consider:

The primary goal you are focused on.

The buyer persona you wish to target to meet that goal.

The type of influencer needed that best fits the buyer persona.

What medium best suits that influencer type.

Influencer marketing is a deep subject, which during presentations we attempt to distill down into “having someone else tell your story for you.”

But given where this think piece is published, we can make a few assumptions with regards to online vs. offline intent.

What Is Your Primary Goal?

Hopefully, you didn’t say links.

Even while addressing SEO, this is not really the goal, even if it is what you might spend a good percentage of your time focused on. SEO pros also do not exist simply to supply vanity rankings, at least not for the long term.

As with most online marketing functions, the end goal is usually high margin revenue.

How does one maximize high margin revenue? By focusing on increasing the volume of relevant traffic.

Search engines are just a convenient source of this traffic.

Who Is Your Buyer Persona?

The specific end buyer for your product or service is going to be unique to your specific situation. You can go more in-depth with cultural, social, personal, and psychological factors here but for the sake of brevity, you make some assumptions related to their technical capabilities.

In this abbreviated approach, what you will need to care about most is categorical focus and fit – what type of information is your buyer consuming that is at least tangentially relevant to what you are selling? That is the category of content you need to be consistently associated with.

What Influencer Type Works Best?

In the above guide, much attention is given to the distinctions between aspirational, authoritative, and peer influencers and the various situations you might need to use each type.

When it comes to raw traffic, aspirational influencers provide the most volume, but are not always categorically focused unless you are selling a product with broad mass appeal. Conversely, peer influencers can be acquired with exceptional categorical fit yet yield much less traffic.

Authoritative influencers, for the sake of the use case of digital marketers eyeing search, are a happy compromise.

They are subject matter experts and as such are extreme category fits, provided you are only approaching relevant influencers and can drive more traffic than that of lesser-known industry peers.

What Medium Best Suits the Authoritative Influencer Type?

There are multiple mediums that work well within the confines of a search focus, which can be used before and after the primary traffic drivers are created.

The title of this article does not bury the lede though: for search purposes, the primary medium to work on with authoritative influencers is blogs, of which there are multiple ways to approach.

Let’s discuss why, and what signals blogs are helping to address, then how to implement such a strategy.

Which Search Signals Matter with Influencing Bloggers?

Simplifying for brevity once again, it can be helpful to view modern search algorithms as operating in three general buckets – signals associated with:



User experience.

With the right influencers, all three buckets can be satisfied.

Before any links can ever be built, there should exist at least some meaningful content to point to. One method of this meaningful content is to hire a reasonably well-known authoritative influencer within your industry to write a series of deep and engaging pieces.

Having this content created can satisfy a multitude of content signals, not the least of which is associating the entity of this writer with your domain, leeching off of their extensive expertise.

This is not about accepting a guest post! It is about recruiting an exceptional writer within your niche to create something meaningful in your domain space.

For all the recent talk of E-A-T (expertise, authoritativeness, and trustworthiness), recruiting an expert that can convey authority and associate their accumulated trust with you allows you to cross a hurdle.

You already know that bloggers provide links, but the links you should care about have far less to do with DR, DA, or whatever metric you have been using. Reach out to influencers for the purpose of acquiring links that provide relevant, converting traffic.

When your focus shifts more to acquiring links that pass converting traffic, your mental model shifts closer to what your main goal of a digital marketer should be: high margin revenue, that just so happens to be search engine-proof.

This mental shift means you can worry less about whether the influencer wants to use “nofollow” and more about how closely themed the blog’s audience is with the buyer persona you are targeting.

The bonus point in acquiring relevant, converting traffic is how it also satisfies a variety of user signals.

The traffic coming in is relevant enough to linger and dwell, navigating to the most important sections, and entering some aspect of your conversion funnel.

When traffic is truly relevant, there also exists the possibility of secondary branded searches occurring to seek out deeper content in the future, which increases the probability of attaining a higher percentage of repeat users. In the opinion of many top SEO pros, this is an especially important signal.

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