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At face value, the average website user cannot tell whether a link is Nofollow or Dofollow.

Behind the scenes, however, there is quite a big difference.

Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors.

Nofollow links are a bit more nuanced. As to whether or not Nofollow links are a ranking factor, that’s up for debate.

Some argue that Nofollow links have zero impact on ranking, and others claim that they still help, just not to the same degree that Dofollow links do.

What’s the truth?

Discover more truth about Google Ranking Factors.

The Claim: Nofollow Links As A Google Ranking Factor

This new initiative was the Nofollow attribute.

The blog post stated that links with the tag would receive no “credit” when ranking search results. Anything with the tag would not be “followed” by Googlebot and passed much less SEO value. It was a simple concept.

The business of buying and selling links took quite a hit.

Website owners started to blanket cover all external links with a Nofollow attribute to safeguard against Google updates. SEOs were not interested in Nofollow links.

Many SEOs jumped to the conclusion that Nofollow links are entirely worthless. Anyone who runs a blog has probably argued with a contributor about Nofollow links.

And it remained that way until 2023, when Google updated how it handles the Nofollow tag.

The Evidence: Nofollow Links As A Google Ranking Factor

To determine whether Nofollow links are a Google ranking factor, we need to understand what rel=”Nofollow” is and if Nofollow links pass PageRank or any other ranking factors to Google.

Rel Nofollow Defined

The rel=”Nofollow” attribute is an elemental microformat or a solution to a single problem. The solution was created by Matt Cutts (Google) and Jason Shellen (Blogger, Google).

“By adding rel=”Nofollow” to a hyperlink, a page indicates that the destination of that hyperlink should not be afforded any additional weight or ranking by user agents which perform link analysis upon web pages (e.g. search engines).”

Much later, to assist with organization, Google added two additional attributes that perform the same function. They suggest that you:

Do Nofollow Tags Pass PageRank?

In 2009 (before the 2023 update), Matt Cutts was very clear in a blog post saying Nofollow links do not pass PageRank or anchor text.

It was in response to questions about an antiquated SEO practice known as PageRank sculpting.

The final word is, “The essential thing you need to know is that Nofollow links don’t help sites rank higher in Google search results.”

It seemed like the topic of Nofollow links as a ranking factor was fully resolved.

Google introduced changes to how it handles the Nofollow tag and reopened the debate in an algorithm update on March 1, 2023.

2024 Google Algorithm Update

Google’s official announcement stated, “For crawling and indexing purposes, Nofollow will become a hint as of March 1, 2023.”

Previously, Google treated Nofollow links as a command. Google did not crawl, or index links marked as Nofollow.

Now, Google says it will consider the Nofollow link attribute as a hint.

Undoubtedly an important nuance.

More recently, Danny Sullivan, Google’s public search liaison, chimed in on Twitter to say the following.

It sounds like the 2023 algorithm update allows for the crawling and indexing of Nofollow links. Still, the links are not associated with (endorsed by or given additional weight from) your site.

Our Verdict: Nofollow Links Are Not A Google Ranking Factor

Nofollow links are not a Google ranking factor. Their function is to tell search engines not to add additional weight or ranking.

Nofollow links are an improper way of blocking search engines from finding a webpage because Google may decide to crawl and index Nofollow links, but that’s all.

Whether or not the anchor text of Nofollow links holds any weight can not be confirmed and is still open for debate. I have yet to read a convincing argument or case study proving anything but correlation one way or the other.

That’s not to say you should avoid Nofollow links; they are a natural part of a robust digital marketing strategy.

Get the truth about all the myths and confirmed Google Ranking Factors.

Featured Image: Paulo Bobita/Search Engine Journal

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The Disavow Tool: Is It A Google Ranking Factor?

The disavow tool, now located in your Google Search Console, enables you to tell Google not to count spammy links as part of your link profile.

Following Google’s Penguin update in 2012, toxic links became a huge issue. Sites with link profiles that appeared unnatural ended up hurting a lot of businesses and brands that had dabbled in spammy link building tactics in prior years.

SEO professionals balked at the idea of having to contact someone on the other end of every potentially damaging link to ask for its removal. There were also many reports of extortion (“Sure, we’ll remove that sketchy link, just send us lots of $$$!”)

And although Google initially resisted, the disavow tool was born.

We know unnatural links can negatively affect your search rankings.

So can you improve your search rankings by using Google’s disavow tool?

Let’s answer this question.

The Claim: Disavow Tool as a Ranking Factor

Claims about this range from “use it to protect your rankings” to “we used the disavow tool and rankings skyrocketed.”

The idea is that if you rid your link profile of spam, identifiably paid, and other low-quality links, your organic search rankings will directly benefit.

The Evidence for the Disavow Tool as a Ranking Factor

Reddit and SEO forums are rife with anecdotes about the power of disavowing links.

Here are just a few titles currently coming up on the topic:

How to Use Google’s Disavow Tool For Better Rankings

How to Effectively Disavow Links & Protect Organic Ranking

Disavow Unnatural Links and Improve Your Rankings

Really, that’s about it.

There’s no verifiable evidence that would prove that using the disavow tool tells the algorithm anything about your site.

The Evidence Against the Disavow Tool as a Ranking Factor

Google is careful in its positioning of the disavow tool as a preventative measure against manual action – not a component of the organic ranking algorithm – and says:

“If you have a manual action against your site for unnatural links to your site, or if you think you’re about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove the links from the other site to your site.

If you can’t remove those links yourself, or get them removed, then you should disavow the URLs of the questionable pages or domains that link to your website.”

But as Penguin taught the SEO world, manual actions aren’t the only weapon in Google’s link spam arsenal.

Links are a ranking factor, and the disavow tool can help you clean up that signal.

Still, it’s not a ranking factor on its own and is only useful in cases where the link spam is so egregious Google can’t possibly ignore it on its own.

The Disavow Tool as a Ranking Factor: Our Verdict

Is using the disavow tool a ranking factor?

No. You will not experience any lift in search rankings for using the tool.

Are links a ranking factor?

Absolutely.

Can you positively influence organic rankings by cleaning up the links pointing to your site?

Yes. It’s a matter of reducing any potential negative impact of low quality/spam links; you are influencing an existing ranking factor.

But only in certain cases, and those tend to be few and far between.

If you’ve experienced a manual penalty, cleaning that up is going to stop the suppression of your site in Google search.

Even outside of a manual action, spammy and identifiably paid or otherwise manipulated links could be negatively impacting the algorithm’s assessment of your link profile.

You can actually end up doing more harm than good by disavowing links.

As Google’s John Mueller says,

“Random links collected over the years aren’t necessarily harmful, we’ve seen them for a long time too and can ignore all of those weird pieces of web-graffiti from long ago.

Disavow links that were really paid for (or otherwise actively unnaturally placed), don’t fret the cruft.”

If you do use it and don’t see any results, it could be that you didn’t need to use it in the first place – or, you need to follow up with a reconsideration request.

As Chuck Price recommends:

“The most common misconception is the disavow tool doesn’t work. It does. For a manual penalty, the disavow file works, when used as a last resort. That means that a full fledged and well documented link removal campaign must precede it.

The disavow file, combined with a detailed reconsideration request, is a core component in successfully getting a manual penalty revoked.”

Bottom line: Google does not use your use of the disavow tool as a search ranking signal.

Featured image: Paulo Bobita

Do Social Signals Impact Google Ranking

Google is where we turn to for anything that we want. Google has become that well-wisher we seek assistance from. Given that it is expected that businesses and entrepreneurs are willing to establish an online presence for themselves.

Carrying out an online business requires certain entities. The primary one is the content that you want to effectively deliver to the targeted audience.

The important secondary thing is trying your best to make your content reach the targeted audience through SEO. 

No website can stand without a strong backbone. And that backbone is technical SEO. 

– Neil Patel

SEO has become the primary need for doing any business online or even giving the traditional business an online presence.

With the availability of High-speed internet, there is no scarcity in the availability of content that different websites offer. Along with it is the search engine optimization that works its best to target the niche audience driving traffic to the website.

How Does SEO Work? 

Let us put it forward as simple as possible. SEO tries to understand the Google algorithm and search engine behavior and drives traffic to websites. 

During the 1990 and the early 2000s, submitting the address and URL of the website to webmasters was sufficient enough to make the website link crawl to the top. 

Later in 1997, SEO was initially mentioned and was put into use. Search engine optimization more or less revolves around using the keywords in the content which would be the high-density keywords that the targeted audience would use to search for information on the content they want.

They all work on image search, video search, and generalized searches.

SEO helps a great deal in making many business websites rank at the top of a search. 

But, Is using a google keyword ranking high all that is necessary to make websites rank at the top? 

Then, anyone could simply pitch in a few keywords to improve the visibility of their page. 

There are many factors like backlinks, signal rank brain, well-coded website, social signals, and much more. 

Social Media Impact On SEO

Social signals are one of the most prominent and talked-about concepts about google ranking in recent times.  Social signals merely boil out from social media. 

Social media has become a hub of information and a platform for many businesses. More than using social media for communication and enlarging the social circle, social media platforms are slowly turning into a hub of businesses.

 And in that way, people are becoming more aware of brands and businesses. Social media has become an effective space for businesses to reach a wider audience with a minimal amount of effort and energy compared to the other ways of digital marketing. 

Not long before, social media alone can become the sole runner for doing a business. Already many small-scale businesses are largely dependent on social media sites like Instagram and Facebook to carry out marketing and even pitch their products to their clients. 

Many businesses are using social media effectively to build up and sustain their business. 

Influencer marketing is one of the most known ways of marketing a business on social media sites. 

But what if I told you that, businesses could simply make use of social media engagement to increase their visibility and drive more traffic. 

Yes, that’s right! Social media engagement can have an impact on Google ranking, and social media impact on SEO exists. 

So, to directly answer the question of Do social signals impact google ranking?

Yes, social media’s impact on SEO and social signal’s impact on Google ranking does exist to a certain extent, and there are researches to prove it. 

So What Exactly Are Social Signals?

Social signals are the metrics of engagement on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, medium, and much more. 

Social signals are social engagement like likes, shares, views, votes, saving the post, and much more. Search engine optimized content does increase the visibility and work on the google ranking.

But if that was the sole reason businesses and influencers could simply optimize their website to increase page visibility. And businesses are making a smart way out by increasing their concentration on their social media pages. 

So How Exactly Do Social Signals Impact Google’s Ranking?  1. Social Signal & Google Ranking are Positively Correlated and are Bidirectional

Social signals largely depend on the engagement of social media posts and profiles. 

In research conducted by CogntiveSeo, It was found that there was a positive correlation between social media engagement and google ranking. 

The cross-comparison was run between three thousand posts or content and thirty-four thousand keywords that have a good google ranking position between one to ten. 

Let us look at a few notable findings derived from the research. 

A Google+ business page ranking went up by 14.63% ⬆️ after the site received 100+ google followers. 

Another notable site received three google votes, and its ranking went up by 9.44% ⬆️

With just 70 Facebook shares and 50 Facebook likes, the ranking went high by 6.9% ⬆️

It is to be noted that with just 50 tweets, a website’s rank went up 2.88% ⬆️ more. 

The research also mentioned that the correlation between social signals and social engagement on google ranking was positively prevalent. But that couldn’t be stated as causation in itself. 

A correlation is generally bidirectional and if social signals increase the google ranking or generally website with a higher google ranking has more engagement is not known clearly. 

Although social signals do not work directly on Google ranking, they boost the factors of Google ranking. 

2. Integration of social signals as ranking signals 

The ranking of the search engine result pages (SERP) can go up and affect the Google ranking with the help of social signals, and how does that happen?

Social signals are a pretext and notification of the fact that people are noticing the brand and products and there’s a talk involved around it. The social signals are calculated as ranking signals by the search engines, which makes the SERP ranking go up. 

3. Did you know that the traffic of the website also has a positive impact on google ranking? 

The notable reason for the impact of social signals on Google ranking could be using social sharing plugins that are linked to websites and link-up of websites on social media sites.  

Providing a link to social media accounts on websites and linking up blog posts through a swipe-up option in stories is something we are quite familiar with on Facebook and Instagram. 

Clubbing up links in quora and Reddit posts is another way of increasing visibility and driving traffic. 

By linking website content on social media in this way, the content visibility is more, and it is also easier for the followers to share the content with others. There is an easier and higher traffic generation to the website by affiliating the blog through social media. 

Website traffic is found to improve search engine optimization and plays a role in affecting google’s ranking. 

So, to be precise, affiliating the website content to social media paves the way in driving the traffic to the website, and the higher the traffic, the higher the Google ranking. 

Thus, not directly but indirectly, social signals have an impact on google’s ranking. 

Hyperlinks work wonders here. When someone links up content from your website to another site or shares it, inbound links are created.

Inbound links and backlinks are undeniably a good factor in improving SEO and google ranking. 

Social sharing and social signals help in generating inbound links and increasing the Google ranking. 

5. Bing uses social signals as a ranking tool

To those of you who don’t know Bing, it is another platform like google in which almost 24% of the internet searches are carried out. Bing has openly accepted to have used social signals like shares and likes in determining the website ranking to some extent. 

Likewise, social signals are also shown to play a role in google ranking as well but in an indirect way. The more the content gets shared, the higher the ranking. 

Dwell times are nothing but the user’s average time spent on the website. Dwell times do have a significant impact on SEO and the ranking of the page. 

Dwell time is one of the most critical ranking factors that google ranking takes into account. 

The higher the dwell time, the higher the ranking and vice versa. 

How Can You Increase The Social Signals To Your Business?  Conclusion

Social media platforms are a more manageable, and unpaid way of increasing the reach of the business among the varied class of prospective clients. Social signals from social media platforms are undeniably the easiest and most effective way for boosting the google ranking of the website. You can join a free digital marketing course to learn all about social media, SEO, and more to learn how does all these work together.

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Bloggers Are Worth More Than Their Links

Everyone wants to rank across all search engines for their desired terms.

At a certain point in the evolution of Google search, it became apparent that naturally acquiring links (such as those from bloggers) helped with that goal.

That said, algorithms change. So is it still worth it to work with bloggers?

Bloggers Are Worth Far More Than Their Links When It Comes to SEO

As a digital marketer, you are probably tasked with a series of KPIs – from rankings and traffic to conversion rates and revenue.

Is it possible to have bloggers help with all these goals?

The trick is to first stop thinking of websites and blogs as simply places to acquire links. Bloggers are influencers and need to be approached as such.

As a brief primer to influencers, the full version of which you can read in the Ultimate Guide to Influencer Marketing, there are several components to consider:

The primary goal you are focused on.

The buyer persona you wish to target to meet that goal.

The type of influencer needed that best fits the buyer persona.

What medium best suits that influencer type.

Influencer marketing is a deep subject, which during presentations we attempt to distill down into “having someone else tell your story for you.”

But given where this think piece is published, we can make a few assumptions with regards to online vs. offline intent.

What Is Your Primary Goal?

Hopefully, you didn’t say links.

Even while addressing SEO, this is not really the goal, even if it is what you might spend a good percentage of your time focused on. SEO pros also do not exist simply to supply vanity rankings, at least not for the long term.

As with most online marketing functions, the end goal is usually high margin revenue.

How does one maximize high margin revenue? By focusing on increasing the volume of relevant traffic.

Search engines are just a convenient source of this traffic.

Who Is Your Buyer Persona?

The specific end buyer for your product or service is going to be unique to your specific situation. You can go more in-depth with cultural, social, personal, and psychological factors here but for the sake of brevity, you make some assumptions related to their technical capabilities.

In this abbreviated approach, what you will need to care about most is categorical focus and fit – what type of information is your buyer consuming that is at least tangentially relevant to what you are selling? That is the category of content you need to be consistently associated with.

What Influencer Type Works Best?

In the above guide, much attention is given to the distinctions between aspirational, authoritative, and peer influencers and the various situations you might need to use each type.

When it comes to raw traffic, aspirational influencers provide the most volume, but are not always categorically focused unless you are selling a product with broad mass appeal. Conversely, peer influencers can be acquired with exceptional categorical fit yet yield much less traffic.

Authoritative influencers, for the sake of the use case of digital marketers eyeing search, are a happy compromise.

They are subject matter experts and as such are extreme category fits, provided you are only approaching relevant influencers and can drive more traffic than that of lesser-known industry peers.

What Medium Best Suits the Authoritative Influencer Type?

There are multiple mediums that work well within the confines of a search focus, which can be used before and after the primary traffic drivers are created.

The title of this article does not bury the lede though: for search purposes, the primary medium to work on with authoritative influencers is blogs, of which there are multiple ways to approach.

Let’s discuss why, and what signals blogs are helping to address, then how to implement such a strategy.

Which Search Signals Matter with Influencing Bloggers?

Simplifying for brevity once again, it can be helpful to view modern search algorithms as operating in three general buckets – signals associated with:

Content/architecture.

Links.

User experience.

With the right influencers, all three buckets can be satisfied.

Before any links can ever be built, there should exist at least some meaningful content to point to. One method of this meaningful content is to hire a reasonably well-known authoritative influencer within your industry to write a series of deep and engaging pieces.

Having this content created can satisfy a multitude of content signals, not the least of which is associating the entity of this writer with your domain, leeching off of their extensive expertise.

This is not about accepting a guest post! It is about recruiting an exceptional writer within your niche to create something meaningful in your domain space.

For all the recent talk of E-A-T (expertise, authoritativeness, and trustworthiness), recruiting an expert that can convey authority and associate their accumulated trust with you allows you to cross a hurdle.

You already know that bloggers provide links, but the links you should care about have far less to do with DR, DA, or whatever metric you have been using. Reach out to influencers for the purpose of acquiring links that provide relevant, converting traffic.

When your focus shifts more to acquiring links that pass converting traffic, your mental model shifts closer to what your main goal of a digital marketer should be: high margin revenue, that just so happens to be search engine-proof.

This mental shift means you can worry less about whether the influencer wants to use “nofollow” and more about how closely themed the blog’s audience is with the buyer persona you are targeting.

The bonus point in acquiring relevant, converting traffic is how it also satisfies a variety of user signals.

The traffic coming in is relevant enough to linger and dwell, navigating to the most important sections, and entering some aspect of your conversion funnel.

When traffic is truly relevant, there also exists the possibility of secondary branded searches occurring to seek out deeper content in the future, which increases the probability of attaining a higher percentage of repeat users. In the opinion of many top SEO pros, this is an especially important signal.

How To Improve Your Google My Business Ranking In 2023

Google, the king of the Internet, is the biggest search engine platform in the entire globe. Be it you or be it us, most of our doubts, questions, and queries are first searched and answered by Google. If you are a reputed brand or a newly established business, it is sure that you wish to rank at the top of Google’s search engine, or at least appear on the first search page.

Google and Google’s algorithms have always been tough for brands and companies to understand and stay on the top. Though their algorithms are often modified and configured now and then, it becomes a priority for brands to understand them and make changes in their content strategy accordingly.

As a digital marketer or an SEO specialist, have you been wondering about How to Improve Your Google My Business Ranking in 2023? Great, we have got you. In this article, you will not only learn How to Improve Your Google My Business Ranking but also learn the benefits and statistics of Google in 2023.

Focusing on Google my business can fruitfully result for newly established businesses and shops. People now directly  Google the shop’s location, and then Google further takes them to Google maps. In order to attract more and more customers and clients, businesses and brands must make sure their information is optimized according to what is required and that there is a digital brain working towards achieving visibility all the time.

For any business or brand wanting to gain visibility and reach, Google my business is the best place to start from. The best part for all the business owners about Google my business is that it is totally free and easy to use. Google my business is an essential aspect of marketing and is something it should not be overlooked.

Whenever a customer or a client is searching for your business, for example – The best digital marketing courses in India, Google ranks your website in accordance to how optimized your website and your content are. Furthermore, your customer will learn more about your company and its details necessary for him/her on Google my business.

Below is an example from Digital scholar;

Google my business makes it easier for customers and clients to track down your business as it provides them with your address, and contact information and shows various reviews uploaded by various customers who have experienced your services in the past.

So keep all these contexts in mind, let us start this article with the basics and fundamentals before we understand How to Improve Your Google My Business Ranking in 2023!

Let’s get started!

What Is Google My Business?

Google my business is a free Google provided profile where local businesses and reputed brands can enter their essential information and data, which could assist their customers in knowing and reaching them. Google my business was previously called Google business profile. It is a totally free resource for professional references.

In Google my business, a firm can upload its photos, area location, administrations, contact information, and customer reviews and feedback. Such information is later reflected on Google maps, Google shopping, and Google search pages. Google my business is totally free and easy to use in order to gain visibility and provide tranperacy to your audience.

Businesses wanting to start their internet journey can start by opening a Google my business profile. This assists the brands in having an internet presence just like owning a shop, but here it is in a form of a virtual place. In addition, businesses can execute several SEO procedures to stand out from the crowd and their rivals on Google my business.

Why Should You Be Improving Your Google My Business?

Okay, consider this – You have established a shop nearby an area where it is difficult for people to locate you, on top of that your shop doesn’t look attractive enough and reliable as compared with your rivals for customers to walk in and make use of your services and products. What should you be doing? Of course to need to set up boards locating your shop and make it look attractive and reliable to stand out.

Google my business is as same as having a shop, but a virtual one. Customers now feel protected and see a business as reliable if they have an internet presence and a Google my business profile. 

By having your essential business information on Google my business such as your address, phone number, and customer reviews, let your new customers reach out. By having your contact details updated whenever it has to be, gives a sense of authenticity and provides customer service to your audiences. It is necessary for brands and local businesses to understand that it is extremely important for brands to be there for their audiences whenever they need them. This is exactly how you retain your customers and provide better customer satisfaction.

Another main reason for you to improve your Google my business is that your rivals are already doing it, they might be doing it just right. For example, if a customer searches ‘best mobile shops near me’, it is obvious that Google will rank those Google my business profiles which are very well optimized and maintained. Here you might lose potential clients and customers and risk your growth factor.

The 10 Benefits of Google My Business You Must Know 1. Google My Business is Totally FREE, QUICK, and EASY

This can be beneficial for local businesses and brands that are new, It is the first step in establishing your presence on Google. 

2. Customers Can Write Reviews for Your Company

Customer evaluations have a lot of clouts, especially with regard to search rankings. According to a study, internet reviews had a 10% to 15% impact on search engine rankings.

Instead of dumping them, put them to work improving your product. When handled effectively, both positive and negative evaluations may be beneficial to your company’s success.

Here are a few reviews on Digital Scholar’s Google business profile.

3. A Google My Business Page Might Help your Business Appear Higher in Search Results.

While it may appear that Google is acting against you, it has to give searchers useful information, therefore it wants to notify people about your business. The more information Google has on your company, the better it will rank you in search and Maps results.

By providing reliable, consistent, and accurate data, you persuade Google to favour your company more. Your Google My Business page is the most effective approach to providing Google with this data so that it can effectively satisfy the search demands of your customers. A good SEO approach on this can help you the same. As it is all about ranking higher in the search results, consult a digital marketer or an SEO specialist for this.

4. Google My Business will Make it Simpler For Your Consumers to Locate Your Physical Store

As we previously stated, the Google My Business profile is fully integrated with Google Maps. This connection not only helps to improve your business’s organic exposure on Google but also makes it a lot easier for clients to find your storefront.

People may find and rate routes to your actual business using Google Maps instructions in just one press. Additionally, they will have access to your company hours as well as vital contact information such as your website, email address, and contact information to make it simpler for them to reach you.

5. Google My Business Assists You in Gaining Client Confidence

One of the most difficult challenges for today’s consumers is gaining enough confidence in a company to comfortably buy its services and products. One of the easiest things you can do as a company owner to assist them is to add your location to Google My Business. As we stated earlier that customers feel secure and protected seeing your authenticity on the Internet.

This is primarily owing to the Google My Business authentication process’s well-known credibility. Because it is well known that companies must follow specified measures in order to appear in a local search, Google is a secure environment on which people can rely.

6. Appearing On Google Maps Helps in Boosting Sales

While a fast Google search might help narrow down options, especially for customers on the go.  Customers are more likely to visit to your store if you’re close by, thus you’re more inclined to make that transaction. As a matter of fact, shoppers who locate a brand through its Google My Business profile are up to 50% more inclined to buy.

 Your retail location will start to appear for local searches in Maps when you create a Google My Business listing and complete the confirmation requirements.

7. You Possess an Entire Authority Regarding Your Google Online Visibility.

Companies should follow the norms of big tech while using marketing channels like social media. Their algorithms determine how people learn about your business and how they perceive it.

With a Google My Business page, on the other hand, you can select precisely what type of experience potential customers will have with your company. You can provide each potential consumer with the greatest possible experience with your business by displaying your contact details and altering your hours of operation for certain special events or national holidays.

8. Customer Reviews from Google My Business Might Help you Develop Social Validation

What makes internet reviews so powerful is that it allows your satisfied consumers to speak for themselves about your abilities, competence, and service quality. While your own marketing materials might be effective in reaching new audiences, nothing beats the words of a trustworthy, external consumer. Before they pick you, prospective consumers want to know whether previous customers have had a favourable experience with your brand. 

You may shorten the route to purchase by putting your Google reviews front and centre on your Google my business listing.

9. Media & Content on Google My Business

Google my business’s media linkage is another significant benefit. If you don’t have a website yet, you may link your social media accounts to your Google my business and even use one of them be it Instagram or Facebook as your business’s landing page.

Creating content and a plan to go with it might be vital in this situation. When visitors have access to so many organizations, it may be incredibly beneficial to display your firm with material centered on day-to-day operations, client work, or product/service insights.

10. Google My Business Acts as an Advertising & Promotion Tool

Using your Google My Business account, you can make deals, add items, share news, and update your profile immediately on Google search.

When relevant posts are submitted to Google My Business, relevant searches trigger the visibility of your profile. When trying to improve the number of visitors to your company’s website, it’s a good idea to try out different post kinds to see what works best.

Now that we have understood What is Google my business and its various benefits, it is now time for us to read the most essential part of this article – How to Improve Your Google My Business Ranking in 2023. 

Let’s dive into it.

How to Improve Your Google My Business Ranking in 2023

Below are a few tips for you to improve your Google mu business rankings in 2023 and stand apart among your audiences.

1. Complete the Google My Business Listing Details to the Best of Your Ability

Whenever you as a brand will open a Google my business profile, it will ask you a lot of validation questions regarding your business. This data is nothing but your company’s precise location and address, hours of work, website, and contact information. All these details are necessary for customers to learn more about your business, services, and products.

Whenever customers and clients are searching for you on Google, all this information will appear on the Google search results, hence make absolutely sure that the information and details you enter are authentic and reliable. If you are missing out on filling in true details and information, are you risking losing a lot of clients and customers and business opportunities.

It is important to have a clear and identifiable name for your business that stays in the minds of people. At the very same time, it is necessary to fill your precise store location and a phone number that is reachable 24/7. 

Furthermore, it is the business owners who ensure that their Google my business listing is accurately filled and provide details for their business that is true and authentic. Also, it is not a difficult task for businesses to list their information and details. Google has simplified this step and made it easier for you.

It is possible that your business is changing locations, it is getting redeveloped, or your phone numbers have changed. It is extremely necessary for brand owners to make absolutely sure that the details and information are updated and re-filled on a regular basis. Another fact is that it is possible for anybody to make changes, modifications, and edits on your Google my business listing. Hence make sure always to keep an eye on your listings as it becomes a gateway for gaining customers and business opportunities.

3. Include High-resolution Photographs in your Google My Business Profile

This goes without saying. Uploading high-quality photos and stills of your store/building are necessary as it provides a glimpse of how your store looks. People often go to Google search simply because they want to see how it looks and how the ambiance would be. There are 11 images on average in a GMB listing. This may considerably improve the legitimacy and trustworthiness of local enterprises. Businesses can highlight their best-selling products and their specialties

4. Keep Posting on your Business Profile Constantly

With Google my business, you can provide updates to your customers with social media. Be it announcements, discounts or seasonal offers, posts, and more.

It is a fact that a brand may lose its credibility is not active on social media 24/7. By constantly posting, you teach your customers that you are constantly active and will provide customer service as in when needed.

5. Ask Your Customers to Add Reviews & Feedback

Not only good reviews, for that matter, in order to maintain your legitimacy as a brand, acknowledge what your customers have to say, and reply with a learning mindset. Always be apologetic for bad feedback.

6. Include Unique Characteristics And Features

Adding unique characteristics and features makes you stand out from the crowd in this digital market. Specific features might vary depending upon the sort of industry sector you are into, but try thinking creatively about how could you assist your customers better in a way that intrigues them.

Orders, reservations, hotel amenities, check-in, and check-out timings, policies, popular meals, menus, and appointment bookings are examples of several sorts of features.

Google My Business Statistics

Here are a few Google my business statistics you should know;

Over half of all Google Business Profile interactions result in a visit to a website.

97 percent of users learn about local businesses primarily through the internet.

Consumers have used Google Business Profiles to find contact information in 64% of cases.

In 2023, Google Business Profiles generated a 61 percent increase in calls.

More than 100 calls per month are received by 16 percent of GBP listings.

On weekdays, local businesses receive 94 percent of their GBP calls.

A conversion occurs in more than 5 percent of GBP views.

The use of images in a Google business profile has resulted in a 17 percent increase in revenue per visitor.

‘Discovery Searches’ account for 84 percent of all searches.

Before making a purchase, 92 percent of searchers read reviews.

When writing a review, 20 percent of customers expect a response within 24 hours.

Discovery is the subject of 84 percent of all searches.

86 percent of people use Google Maps to check up on a business’s location.

Only 56 percent of local companies have claimed their GMB listing.

A conversion occurs in more than 5 percent of views on a Google My Business page.

Conclusion

So here you have it, we hope this article has taught you How to Improve Your Google My Business Ranking in 2023.

As a brand owner or a digital marketer, it is necessary for you to have your Google my business profile set up. No doubt that google ranks everything based on the keywords and relevance hence make absolutely sure that whatever you are filling in the profile is accurate and reliable. Get in touch with your SEO specialist for the same.

To learn more about how to optimise, rank, and a lot more things from the digital marketing expert you can join the best online digital marketing course available in the market.

Good luck!

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Changing The Replication Factor In Cassandra

Apache Cassandra is a highly scalable, distributed, and fault-tolerant NoSQL database that is widely used for managing large amounts of structured data across multiple commodity servers. One of the key features of Cassandra is its ability to replicate data across multiple nodes in a cluster, providing fault tolerance and high availability. In this article, we will discuss how to change the replication factor of a Cassandra cluster, and the considerations to keep in mind when doing so.

Introduction to Replication Factor

The replication factor in Cassandra refers to the number of copies of each piece of data that are stored across the nodes in a cluster. When a new piece of data is written to a Cassandra cluster, it is automatically replicated to a specified number of nodes, based on the replication factor. For example, if the replication factor is set to 3, each piece of data will be stored on 3 different nodes in the cluster.

The replication factor can be set at the keyspace level, or at the individual table level. This means that you can have different replication factors for different tables in the same keyspace. The replication factor is set when the keyspace is created and can be modified at a later time.

Changing the Replication Factor

There are two main ways to change the replication factor of a Cassandra cluster −

Using the ALTER KEYSPACE statement

The ALTER KEYSPACE statement is used to modify the properties of an existing keyspace, including the replication factor. The syntax for changing the replication factor using the ALTER KEYSPACE statement is as follows −

ALTER KEYSPACE keyspace_name WITH REPLICATION = {'class': 'NetworkTopologyStrategy', 'datacenter1': 3, 'datacenter2': 2};

In this example, the replication factor is being set to 3 for datacenter1 and 2 for datacenter2. This is a way to set different replication factors for different data centers and this is called NetworkTopologyStrategy.

Using the CREATE KEYSPACE statement

You can also change the replication factor of a keyspace by recreating it with a different replication factor. The CREATE KEYSPACE statement is used to create a new keyspace, and it can be used to recreate an existing keyspace with a modified replication factor.

The syntax for recreating a keyspace with a different replication factor is as follows −

CREATE KEYSPACE keyspace_name WITH REPLICATION = {'class': 'SimpleStrategy', 'replication_factor': 3};

In this example, the replication factor is being set to 3. SimpleStrategy is another way to set the replication factor which is the same for all data centers.

Considerations when Changing the Replication Factor

There are a few things to keep in mind when changing the replication factor of a Cassandra cluster −

Increasing the replication factor will increase the amount of storage and network bandwidth required for the cluster.

Decreasing the replication factor will decrease the amount of storage and network bandwidth required for the cluster, but it will also decrease the level of fault tolerance.

Changing the replication factor will require the movement of data within the cluster, which can cause increased write latency and increased load on the cluster.

When changing the replication factor, it is important to make sure that the new replication factor is set correctly, and that the keyspace is properly configured.

When you reduce the replication factor, the existing data on the removed replicas need to be streamed to the remaining replicas. If the cluster is write-heavy during the streaming process, it can cause increased write latency and decreased read performance.

Changing the replication factor should only be done during a maintenance window when the traffic on the cluster is low, to minimize the impact on the performance of the cluster.

NetworkTopologyStrategy can be used when you have multiple data centers and you want different replication factors for different data centers. SimpleStrategy should be used if you have a single data center and the replication factor will be the same for all nodes.

Point to take care of when changing the replication factor in Cassandra

Consistency − Cassandra provides tunable consistency, which allows you to trade-off consistency for availability. Changing the replication factor can have an impact on consistency, as it determines the number of nodes that must acknowledge a write before it is considered successful. When the replication factor is increased, it can improve consistency by acknowledging writes from more nodes. However, increasing the replication factor can also decrease availability by requiring more nodes to be available for writes to succeed.

Node Failure and Data Loss − The replication factor is the key factor in data loss prevention and survival of node failure. When the replication factor is increased, the risk of data loss is reduced as there are more copies of the data stored in different nodes. However, increasing the replication factor can also increase the likelihood of experiencing a split-brain scenario, where different nodes in a cluster have different versions of the same data.

Updating Schema − Changing the replication factor can also have an impact on the schema of a Cassandra cluster. For example, when increasing the replication factor, new columns and tables may need to be added to accommodate the additional replicas. It is important to consider the impact on the schema when changing the replication factor and to update the schema accordingly.

Monitoring − After changing the replication factor, it is important to monitor the cluster to ensure that the new replication factor is working as expected. This includes monitoring metrics such as write latency, read latency, and the number of failed writes. Monitoring can also help identify any issues that may arise as a result of changing the replication factor, such as network congestion or a lack of available disk space.

It’s always important to consider the needs of your specific use case and the potential risks and drawbacks of changing the replication factor. It’s also recommended to do testing and monitoring in a test environment before making any changes in production.

Conclusion

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