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Audi’s genius Auto Show WiFi teases A4 tech and snarks rivals
In this day and age of the internet, mobile devices, and social media powered news, you’d wouldn’t think getting online at the world’s biggest conventions would be a problem. And yet such conventions, even tech-focused ones, are notorious for having near dismal networks. Car shows are, sadly, no exception either. Audi, however, has come up with a clever way to change all that at the 2023 New York Auto Show, and showcase the 2023 Audi A4 and its intelligent connectivity in the process. What better way to get the message across, goes the thinking, than with free, high-speed Wi-Fi.
It is, of course, a marketing campaign, but one that is well thought-out and creative. Not to mention potentially extremely useful and for something in-demand: after all, who can resist the lure of free internet, particularly at an event you’re trying to get the word out about the hottest cars and technologies at break-neck speed.
The genius of the campaign, however, isn’t just in the service but in the very name of the networks themselves. Audi has customized each network’s SSID to highlight a particular aspect of the A4’s systems. One, is named after the car’s Lane Assistance feature, for instance, while another is after its overhead camera. In suitably Inception-style self-reference, there’s even a Wi-Fi network that notes the A4’s own 4G LTE Wi-Fi capabilities.
Audi says it’s confident it can handle 2,000 simultaneous connections without bringing the house down, something likely to be put to the test both during the press days mid-week and then when the popular public days open up after that. To keep the names and features fresh, Audi will be rotating the SSIDs during the New York Auto Show week, with at least 10 networks available at any time.
A4 Wi-fi. 328 No-Fi
A4 BrakeAssist. 328 No
A4 CarPlay. 328 No
A4 12.3″ Screen. 328 0″
A4 TurnAssist. C300 No.
A4 OverheadCamera. C300 No
A4 RearCam. C300 No
If you really wanted you could even go on a Pokémon-style hunt to catch them all, or just try to figure out which SSIDs are calling out which of Audi’s rivals (some are easier than others, with BMW’s 328i getting name-checked for horsepower and torque).
We spent some up-close time with the European version of the A4 last year, shortly after the Frankfurt Auto Show, and came away impressed by not only the design and on-road performance, but the sort of technology Audi has been integrating into the compact executive segment. The company’s Virtual Cockpit is front and center, for instance, with high-resolution graphics and digital gages that were previously the preserve of sports cars like the R8 and TT, while behind the scenes there are an assortment of sensors and driver assistance features including adaptive cruise control and Apple’s CarPlay.
Figuring out a way not only to promote those features, but make New York Auto Show attendees actively go looking for them (or, at least, the free WiFi that they represent) is a clever way of standing out among the best of the auto industry.
You’ll find all Audi’s news – and more – in the SlashGear Cars hub.
You're reading Audi’S Genius Auto Show Wifi Teases A4 Tech And Snarks Rivals
Audi Connect Outlined With Lte Speeds
Audi connect outlined with LTE speeds
Audi’s Toni Melfi, Michael Dick, and Ricky Hudi sat at a table on stage at CES 2012’s Audi keynote speech, speaking on how they were the first major car manufacturer to present a keynote at CES and how they’re set to adopt benchmarks of consumer electronics here in 2012. Audi e-tron, ultra, mobility, and connect were outlined to show how they will be set for the future of the modern automobile industry.
What Audi has at this show, they say, is more representatives for electronics than at any other car show they’ve been to. The complete interior of their vehicles, they’re showing, is connected to the world around it. Through no less than LTE connectivity, Audi will be connecting to the mobile world around them. Fantastic functionality will now be coming in faster than ever to users rolling out with Audi drivers.
NOTE: those of you with extensive knowledge of Audi’s systems will recognize that several of these features are available and have been available since late 2011 – what this presentation encapsulated was the full package as it moves on in to 2012, complete with LTE and NVIDIA.
Audi connect will also be working with a phone box in the center console of their future cars which will able to connect to your outside antenna for better phone connections, plug in through USB, and of course, safe storage. They showed a brand new MMI display in an ultra-slim form factor, all of this connected with an NVIDIA Tegra 3 quad-core processor for ultra-quick processing. This display will be working with 3D graphics and will have an ultra-intuitive user interface. This display will also show Google Earth right out of the box, with full photo-realistic picture down to 30 meters. Photorealistic scenery shows you exactly where you are at all times, courtesy of Google.
An upgrade to the Audi A3 will be their rotary touchpad which allows gestures and touch-sensitivity good enough to write letters which are recognized by the integrated NVIDIA-powered computer. In the future, Audi notes that they’ll have head-up technology which allows for projected images above your dashboard. Mobile Computing is at the center of this whole project, NVIDIA showing off their Tegra 3 quad-core processor working with Audi’s MMX port system at the same time consumer electronics have the chip – this type of situation a first and showing Audi to be a forward-thinking group in the world of consumer electronics without a doubt.
“We don’t talk about autonomous driving, we talk about pilot driving.” – Ricky Hudi, Audi
In that Audi envisions a world where you are the pilot and not the robot using the car just for transport, they’ve shown that they intent to differentiate themselves by concentrating their efforts specifically on the driver more than anything else. Of course they’ll continue to create fantastic vehicles that have energy invested inside and out, but connecting to the consumer electronics world through the mobile environment here makes them set for the future.
Audi Q7 Features Virtual Cockpit In Premium Suv
Audi Q7 features Virtual Cockpit in premium SUV
Inside the newly announced Audi Q7, the newest version of Audi virtual cockpit will run the show. Users will be working with a new MMI all-in touch control unit, and both Google Android Auto and Apple CarPlay are also able to be run to connect to users’ iPhone or Android smartphone. This vehicle makes its debut at the North American International Auto Show in Detroit, bringing on a vehicle that emphasizes Audi’s abilities to deliver a vehicle with lightweight construction, efficiency, and smart assistance systems inside.
Inside this beast’s smart systems is an NVIDIA T30 (Tegra 3) processor. We first heard about NVIDIA and Audi’s plan to team up with Tegra 3 all the way back in 2012 at CES.
Two main displays are present in the base model of this vehicle. You’ll find the 7-inch MMI central monitor that rises up from the instrument panel when the system is started as well as a monitor that replaces your standard dash.
This dash monitor is the Audi virtual cockpit, a 12.3-inch, 1,440 x 540 pixel TFT LCD display. This system works with “3D graphics”, showing off more than one optional system – most of the time you’ll be rolling with speed, RPM, and gas dials, but you’ll also have the option of summoning a variety of smart systems.
Below you’ll see our experience with Audi virtual cockpit with Audi in Ingolstadt, Germany.
Have a peek at our extended hands-on look at Audi Virtual Cockpit from earlier this year, as well.
Behind the driver and passenger-side seats you’ll find two optional Audi tablets. Both of these tablets run on NVIDIA Tegra 4 processors and have access to MMI navigation plus via WiFi. This gives the tablets access to the radio, media, navigation, and car functions.
Both of these tablets work with 10.1-inch displays and run Android, with full Google Play access. According to Audi, they’re both “temperature-resistant and offer the necessary crash safety lacking in conventional end-device solutions.”
Sound in this vehicle is provided by a Bang & Olufsen Advanced Sound System. This means 3D sound and the ability to “fascinate even discerning hi-fi users.” You’ll also have the option of working with a Bose sound system – also with 3D sound.
This vehicle also has an optional Audi phone box. This system connects the cell phone to the car’s cellular phone antenna. You’ll also have option updates shortly after the vehicles launch for inductive charging and wireless smartphone connectivity.
You’ll be going plug-in hybrid style with the Audi Q7 e-tron quattro, bringing its powerful electric drive system to the world in 2023. This system will be the world’s first plug-in hybrid with a six-cylinder diesel and quattro all-wheel drive.
This SUV consumes .7 liters of fuel per 100 kilometers (138.4 US mpg), bringing you to a CO2 equivalent of less than 50 grams per kilometer (80.5 g/mi).
Inside you’ll find lithium-ion battery technology, this unit able to store 17.3 kWh of energy. With this power you’ll be able to roll out up to 56 kilometers (34.8 mi) in pure electric mode.
The 2023 Audi Q8 Cares Not For Your Labels
The 2023 Audi Q8 cares not for your labels
Four door coupe. SUV coupe. Luxury sports… truck? If naming a thing is the first step to understanding it, then the 2023 Audi Q8 doesn’t seem especially keen on being pinned down. Settling into new territory for the German automaker, it’s either a perfect example of giving consumers what they apparently want, or a fairly extreme act of niche-filling.
At times over the past few years, it has seemed like automakers have declared war on so-called “white space” in their ranges. Those gaps between models traditionally represented differentiation, but now they’re viewed as opportunity instead.
After all, there may be a driver who really does want a car that falls somewhere between your compact sedan and your midsize sedan. If providing that vehicle saves them visiting another dealership, that’s surely a good thing in the long run, right?
In the grand Venn diagram of luxury motoring, then, the 2023 Q8 straddles a few different lines. It’s built on the same platform as the Audi Q7, but it’s shorter and has seating for five, rather than seven, inside. The cabin will be familiar to anybody lucky enough to have spent time in the latest Audi A8, but feels more spacious and rides higher since the Q8 is also an SUV.
The design gets more interesting the longer you look at it. At first glance, the Q8 could be mistaken for just another lantern-jawed truck, picking up on Audi’s crisp design language where the Q7 left off. There are hints of Audi e-tron in there, too, while the steeply raked rear glass is an early giveaway that functionality has been compromised in the name of styling.
Spend a little more time with it, though, and the Q8’s thoughtful detailing makes itself known. Audi’s so-called Singleframe grille is bolder and more three-dimensional, intermingling with the bumpers and headlamps in intriguing clashings of angles. Look at it from the front three-quarter perspective, and you can see glints of those LED headlamps through the grille mesh, twinkling like starlight.
Design hasn’t overtaken practicality, mind. That raked rear windshield still allows for more than 60 cubic feet of cargo space with the seats flat, or over 30 with them up; the rear seats still split in three, and have adjustable slide and recline. Since Audi envisages the Q8 being high-end transportation for four, though, rather than a family SUV like the Q7, the outboard rear seats are wider than the center. Quattro all-wheel drive is standard, and proved perfectly stable even as I threw snow, ice, and mud at it. Terrain you wouldn’t want to point your A8 at is easy pickings for the Q8.
Under the heavily-sculpted hood there’s just one engine in the US, regardless of trim. The 3.0T TFSI wields 335 horsepower and 369 lb-ft of torque, for 0-60 mph in 5.6 seconds. It’s astonishingly quiet inside, courtesy of thick, laminated glass on both the windshield and side windows front and rear. Possibly too quiet, if you’ve a heavy foot on the gas. License-losing speeds are all too easy to achieve without your pace registering.
Audi does its best to make the Q8’s speed clear. The Virtual Cockpit with its digital instrumentation is standard, while a head-up display is optional. You’d be forgiven for spending more time looking at the MMI touch response infotainment system, though, with its twin touchscreens and freshly-redesigned UI.
The natural voice recognition is a particular boon: the Q8 may not be quite sure what sort of car it is, but it can certainly figure out where you want to go without you spelling it out like a taxi dispatcher. That flexibility extends to controlling the car’s other features: say “I’m cold,” for instance, and the Q8 knows you’ll want to turn up the HVAC. I’m used to car voice control systems struggling with my British accent, but Audi’s did better than most.
The rest of the cabin feels much like an A8 only with more light. Comfortable seats, premium-feeling materials on the dashboard, and crisp metal switchgear. If you’re going to raid the family parts bin, the one usually dedicated to Audi’s flagship luxury sedan isn’t a bad place to start. My only complaint would be that the standard panoramic sunroof falls unexpectedly short: it ends midway across the rear seats. The upside, though, is that allowed Audi to scallop the headlining and make sure that even those six foot or more shouldn’t have an issue with headroom.
It’s hard not to like the Q8, I found, though there’s still room for improvement. The SUV is clearly crying out for an SQ8 performance version: right now the Q8 is a capable grand tourer, but with its agile four-corner air suspension (a $2,750 option) it could easily handle more power. Alternatively, give me proper electrification: despite the 48-volt mild hybrid system, the 17 mpg city and 22 mph highway numbers aren’t great.
As for the tech, Android Auto and wireless Apple CarPlay are standard, as is navigation, a power tailgate, and Audi pre sense basic and front for things like low-speed collision assistance. A $4,000 Premium Plus package adds things like a Bang & Olufsen audio system, 4-zone climate control, wireless phone charging, and more active safety tech; the $2,750 Driver Assistance package bakes in adaptive cruise control with traffic jam assistance, active lane assistance, and more. Music fans might want the $5,000 Bang & Olufsen 3D Advanced audio system with its eye-catching motorized tweeters.
Sadly the cleverest semi-autonomous features still haven’t made it to North American shores. In Europe, Audi’s fanciest cars can drive themselves – without your hands on the wheel – in low-speed traffic jams, as well as pull in and out of parking spaces while you watch from afar, orchestrating the whole thing with your smartphone. Like the HD Matrix headlamps, which use 64 individually controlled segments to selectively illuminate the road without dazzling oncoming traffic, the US regulatory environment just isn’t ready for the cutting-edge of Audi’s gadgetry.
Those HD Matrix lights, at least, can be ordered on the Q8. Audi says that, assuming an eventual legislation change that’s slowing working its way through the cogs of government, it should be able to switch them on with software later on.
At that point, the Q8 will start to feel as high-tech as it looks. It also feels like something of a bargain, in the grand scheme of things. The $67,400 starting price (plus $995 destination) may be almost $14k more than the cheapest Q7, but you get more kit as standard and a far more luxurious vehicle overall. However it’s still considerably more affordable than the $83,300+ A8.
Labels can be useful, in as much as they can help manage expectations. At the same time, though, that need to pin something down can force an identity onto a car that doesn’t quite fit. The map is not the territory; the Audi Q8 is not just an SUV, or a luxury car, but some intermingling of both. Just how successful that category straddling can be depends, frankly, on just how well a car checks the boxes it’s straddling. By that measure, it’s hard to argue against the idea that the 2023 Q8 offers the best of both worlds.
This Audi Rs6 Avant Johann Abt Signature Edition Has An 800Hp Twin
This Audi RS6 Avant Johann Abt Signature Edition Has An 800HP Twin-Turbo V8
German tuning house ABT is celebrating its 125th anniversary with a huge bang. Meet the Audi RS6 Avant Johann Abt Signature Edition. Yes, you probably heard of the ABT RS6-R and RS7-R, hardcore versions of a standard Audi RS6 and RS7 Sportback. But the Johann ABT Signature Edition is taking it up a notch.
“The successor to our sold-out ABT RS6-R is defined not only by the connection to our history and the myriad attractive details,” said Hans-Jürgen Abt, CEO of ABT. “Its performance, which was measured on the high-speed track at Papenburg, is revolutionary.”
However, whereas an ABT RS6-R has a 740-horsepower twin-turbo V8 engine, the ABT Signature Edition produces a stonking 800 horsepower and 737 pound-feet of torque. ABT claims zero to 60 mph in 2.91-seconds, faster than the RS6-R’s 3.2-seconds. It also goes from zero to 124 mph in 9.79-seconds and a top speed of over 200 mph.
Of course, ABT couldn’t have done it without a healthy dose of performance mods. The 4.0-liter V8 now has bespoke and larger turbochargers, larger intercoolers, a massive oil cooler, and a brand-spanking-new ECU. The Audi RS6 Johann Abt also has three driving modes (Eco, Power, and Race) and is capable of adapting to lower-octane fuel “in the short term,” said ABT.
Underneath, it has ABT height-adjustable suspension springs and anti-roll bars to ensure sporty handling. It also gets a unique aero package with an innovative turbulence inducer to provide up to 150 kg (331 pounds) of additional downforce on the rear axle. “High performance was essential, as was the design of the anniversary model, which had to be as powerful as the will of our ancestor and founder,” added Abt.
The Audi RS6 ABT Signature Edition stands on bespoke 22-inch forged wheels designed explicitly for the signature model. “Technically, we have pulled out all the stops and have been able to make a weight saving of an incredible 3.5 kg (7.72 pounds) per wheel compared to the standard wheels,” said Abt. Of course, no ABT creation is complete without a set of quad four-inch tailpipes with a signature ABT roar.
Inside, it has the usual hand-sewn sport seats, leather-trimmed doors, and many other countless details to make your head spin. For instance, take a look at its unique ‘time capsule,’ containing a fragment of the original anvil from company founder Johann Abt.
Oh, and did we forget to mention the luscious Signature Carbon Red body with its bevy of air inlets, a front lip, and a new rear skirt? ABT is only making 64 examples of the Audi RS6 Johann Abt Signature Edition, and each vehicle will be hand-built and handcrafted to perfection.
“One man, one vehicle from start to finish. Six cars per month will be hand-built,” concluded Abt. How much? ABT failed to mention the conversion costs. But if the ABT RS6-R is any indication, we reckon the signature edition will end up costing upwards of $200,000 (including a base Audi RS6 Avant).
Get in touch with ABT to reserve your build slot if you fancy a highly-tuned and extremely limited-edition Audi RS6 Avant.
Audi’S Genius Auto Show Wifi Teases A4 Tech And Snarks Rivals
Audi’s genius Auto Show WiFi teases A4 tech and snarks rivals
In this day and age of the internet, mobile devices, and social media powered news, you’d wouldn’t think getting online at the world’s biggest conventions would be a problem. And yet such conventions, even tech-focused ones, are notorious for having near dismal networks. Car shows are, sadly, no exception either. Audi, however, has come up with a clever way to change all that at the 2023 New York Auto Show, and showcase the 2023 Audi A4 and its intelligent connectivity in the process. What better way to get the message across, goes the thinking, than with free, high-speed Wi-Fi.
It is, of course, a marketing campaign, but one that is well thought-out and creative. Not to mention potentially extremely useful and for something in-demand: after all, who can resist the lure of free internet, particularly at an event you’re trying to get the word out about the hottest cars and technologies at break-neck speed.
The genius of the campaign, however, isn’t just in the service but in the very name of the networks themselves. Audi has customized each network’s SSID to highlight a particular aspect of the A4’s systems. One, is named after the car’s Lane Assistance feature, for instance, while another is after its overhead camera. In suitably Inception-style self-reference, there’s even a Wi-Fi network that notes the A4’s own 4G LTE Wi-Fi capabilities.
Audi says it’s confident it can handle 2,000 simultaneous connections without bringing the house down, something likely to be put to the test both during the press days mid-week and then when the popular public days open up after that. To keep the names and features fresh, Audi will be rotating the SSIDs during the New York Auto Show week, with at least 10 networks available at any time.
A4 Wi-fi. 328 No-Fi
A4 BrakeAssist. 328 No
A4 CarPlay. 328 No
A4 12.3″ Screen. 328 0″
A4 TurnAssist. C300 No.
A4 OverheadCamera. C300 No
A4 RearCam. C300 No
If you really wanted you could even go on a Pokémon-style hunt to catch them all, or just try to figure out which SSIDs are calling out which of Audi’s rivals (some are easier than others, with BMW’s 328i getting name-checked for horsepower and torque).
We spent some up-close time with the European version of the A4 last year, shortly after the Frankfurt Auto Show, and came away impressed by not only the design and on-road performance, but the sort of technology Audi has been integrating into the compact executive segment. The company’s Virtual Cockpit is front and center, for instance, with high-resolution graphics and digital gages that were previously the preserve of sports cars like the R8 and TT, while behind the scenes there are an assortment of sensors and driver assistance features including adaptive cruise control and Apple’s CarPlay.
Figuring out a way not only to promote those features, but make New York Auto Show attendees actively go looking for them (or, at least, the free WiFi that they represent) is a clever way of standing out among the best of the auto industry.
You’ll find all Audi’s news – and more – in the SlashGear Cars hub.
Audi’S Genius Auto Show Wifi Teases A4 Tech And Snarks Rivals
Audi’s genius Auto Show WiFi teases A4 tech and snarks rivals
In this day and age of the internet, mobile devices, and social media powered news, you’d wouldn’t think getting online at the world’s biggest conventions would be a problem. And yet such conventions, even tech-focused ones, are notorious for having near dismal networks. Car shows are, sadly, no exception either. Audi, however, has come up with a clever way to change all that at the 2023 New York Auto Show, and showcase the 2023 Audi A4 and its intelligent connectivity in the process. What better way to get the message across, goes the thinking, than with free, high-speed Wi-Fi.
It is, of course, a marketing campaign, but one that is well thought-out and creative. Not to mention potentially extremely useful and for something in-demand: after all, who can resist the lure of free internet, particularly at an event you’re trying to get the word out about the hottest cars and technologies at break-neck speed.
The genius of the campaign, however, isn’t just in the service but in the very name of the networks themselves. Audi has customized each network’s SSID to highlight a particular aspect of the A4’s systems. One, is named after the car’s Lane Assistance feature, for instance, while another is after its overhead camera. In suitably Inception-style self-reference, there’s even a Wi-Fi network that notes the A4’s own 4G LTE Wi-Fi capabilities.
Audi says it’s confident it can handle 2,000 simultaneous connections without bringing the house down, something likely to be put to the test both during the press days mid-week and then when the popular public days open up after that. To keep the names and features fresh, Audi will be rotating the SSIDs during the New York Auto Show week, with at least 10 networks available at any time.
A4 Wi-fi. 328 No-Fi
A4 BrakeAssist. 328 No
A4 CarPlay. 328 No
A4 12.3″ Screen. 328 0″
A4 TurnAssist. C300 No.
A4 OverheadCamera. C300 No
A4 RearCam. C300 No
If you really wanted you could even go on a Pokémon-style hunt to catch them all, or just try to figure out which SSIDs are calling out which of Audi’s rivals (some are easier than others, with BMW’s 328i getting name-checked for horsepower and torque).
We spent some up-close time with the European version of the A4 last year, shortly after the Frankfurt Auto Show, and came away impressed by not only the design and on-road performance, but the sort of technology Audi has been integrating into the compact executive segment. The company’s Virtual Cockpit is front and center, for instance, with high-resolution graphics and digital gages that were previously the preserve of sports cars like the R8 and TT, while behind the scenes there are an assortment of sensors and driver assistance features including adaptive cruise control and Apple’s CarPlay.
Figuring out a way not only to promote those features, but make New York Auto Show attendees actively go looking for them (or, at least, the free WiFi that they represent) is a clever way of standing out among the best of the auto industry.
You’ll find all Audi’s news – and more – in the SlashGear Cars hub.
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