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Although the pandemic made executing marketing plans and 2023 goals a chaotic process, the good news is that we have a fairly good idea of what you shouldn’t ignore in your marketing campaigns. Now you have the chance to implement new strategies and be several steps ahead in 2023.
Whatever you do, do not lower your promotion budget. It may seem as if you are saving money, but you are dropping it in the long term.
Marketing your business is the way you are going to boost sales and keep your business booming. Cutting prices in your promotion budget will short circuit your small business.
To help you decide what should go into your marketing budget this year, here’s a list of the four marketing trends you shouldn’t ignore.1. Chatbox interactions
In 2023, people started doing everything from shopping to having meetings in front of their screens.
But online platforms underutilized one service: chatbots. This produces the chatbot new ground for companies and is certainly worth an addition to your 2023 marketing budget.
Chatbots operate on AI-based technologies, which enables companies to talk with clients in real-time. This technology may then answer questions and perhaps even tailor-made recommendations to clients’ needs.
For example, Levi’s Virtual Assistant utilizes data supplied by clients to form through Levi’s available styles and purpose the client in the ideal direction. Clients have the ability to use the helper for design ideas and may even get recommendations for the correct pair of jeans.2. Searchability through SEO and social media
SEO is not a quick-fix strategy to create overall growth. It yields fruit over a long period of time, hence the need to keep it in your marketing budget this year.
Purchasing SEO is a smart choice for any company that wishes to flourish in 2023, as it helps boost the visibility of your own content, goods, services, and your company as a whole. However, to get the best outcomes from SEO, then you need to take matters a notch higher by tracking your search engine optimization data and the progress that you make at every stage in time.
Sadly, this component of SEO intimidates a lot of people. Some companies eliminate this hassle by acquiring a search engine optimization consultant to assist in tracking, assessing, and presenting this analytic information in a means which may be emotionally digested.
However, it does not end there. Additionally, it is important to make funding for social networking, as social networking platforms have developed from being important communication mediums into search engines of their own.
Through the pandemic, more individuals are using social networking platforms as approaches to obtain access to particular content. The takeaway from this tendency would be to provide focus on enhancing the searchability of the articles on social networking.
YouTube, for example, is a search engine of its own. Make it a point this year to pay additional attention to your selection of names, tags, and descriptions.
For other social networking platforms such as Instagram and TikTok, you are going to need to obtain the very best hashtag classes for your articles.3. The power of video marketing
Also read: Top 10 Job Search Websites of 20234. Relatability through influencer marketing
In 2023, feelings were high. Brands that could show emotion about handling the lockdown and the following stress made folks feel a bit less lonely. But combined with the demand for new credibility, consumers have shown a desire to join.
You're reading Choose These 4 Marketing Trends
Are you still using 2023’s playbook for your digital marketing campaigns? It’s time to throw that out. Outdated SEO, PPC, and CRO tactics are not going to help you succeed, and they may actually be holding you back.
Many of the fundamentals have remained the same. However, a lot of shortcuts and “hacks” that you may have read about in 2023 or 2023 are now possibly costing you money and SEO clout. Here’s what you need to know for 2023 and beyond.
Google has officially gone all-in on mobile-first indexing, which means we all need to convert to mobile-first planning and mobile-first building.
A lot of companies are still thinking desktop because they assume that most of their target audience is still viewing them on desktop—they may even have the data to prove it. That’s fair. However, Google is still going to look at your mobile site before it looks at your desktop. Which means you need to be properly mobile-optimized. Not just mobile-friendly, fully optimized for mobile.
You may have passed Google’s mobile-friendly test. However, you need to keep mobile devices in mind every single time you add a blog post or service page.
Speed has always been crucial to your SEO, CRO, or PPC performance. But, it has never been more important than it is right now.
If your site is lagging or loading slowly, you may need to remove:
Any extra coding on your pages
Any pages/blogs you’re no longer using
Any images that aren’t compressed
Any WordPress plugins you’re not using
All of those things can weight down the back end of any site. You may also have to upgrade to a more reliable host. If you’re looking to switch, find a website hosting to company that takes their site’s performance seriously.
Quality Over Quantity
For years, marketers have loved to say “Content is King.” However, in most cases, they were talking about the volume of what was produced, not the value of the actual content. Taking user intent into consideration is essential to developing high quality content.
Over the last few years, the focus has been on publishing as much “pretty good” content as you can. However, a number of Google’s search algorithm updates in 2023 have been a shift towards rewarding quality content that actually earns engagement.
Your on-page content needs to be engaging, and the guest post links that you earn need to be both engaging and relevant. So, in 2023, you’re better off writing two really good blog posts a month, versus publishing eight “pretty good” ones.
Also read: The Proven Top 10 No-Code Platforms of 2023What digital marketing trends will impact your business in 2023?
I can only imagine how you are feeling after reading through about a few blogs on digital marketing trends for 2023.
This is probably what I felt after researching and writing it. (Excited by all possibilities, but overwhelmed and … well, a little tired.)
The most important way that we would be to answer a simple question:
Emerging opportunities and trends can help your company achieve its goals this year based on its current strengths, weaknesses, and the state of the industry.
The world of digital sales and marketing moves at a rapid pace. Companies that innovate and capitalize on emerging trends will outrank their competitors and find new customers. Those are not the people who read this article and say, “It was indeed very enjoyable,” and then move on to something else.
They will start experimenting and testing in new digital fields so that they are exactly what they are looking to achieve the development they are looking for.
As a digital marketer, you should be immersed in the needs of your customers and the technology available to them. This is the common theme across all digital marketing trends for 2023:
Find creative solutions and creative titles for blogs and content that allow you to build relationships with your ideal buyers.
If you do these things, you will outperform any competitors stuck in the past.How to Create Content That Outranks Your Competitor’s Content 1. Analyze your competitors.
There is no real secret to SEO.
If you want to rank high in search engine results, you need to create the right content and promote it in the right way.2. Use the skyscraper technique, but improve your domain authority
You should be familiar with the skyscraper technique by now.
Here is a summary of the skyscraper technique:
Find some pieces of linkable, relevant, effective content.
Make something better with that piece of content.
Reach the right people to promote it.3. Add content types that your competitors have ignored.
No doubt, interactive content converts 2x better than static, rendering it one of the smartest content marketing strategies out there.4. Create a better headline and make your content easier to read.
You already know that better headlines will help increase your content, attract potential customers and boost or improve your social media shares(Facebook, Twitter, LinkedIn, Pinterest, Tumbler, Etc..).
When I became serious about blogging, Copyblogger helped me master the art of title writing.5. Make your content pages insanely fast.
Users love speed. Unfortunately, 40% of people will leave a site if it takes more than three seconds to load.
Also read: 11 best ways to Improve Personal Development and Self-Growth and its Benefit on our LifeFinal word
An effective content marketing strategy is must.
between them? Creating promotional, valuable content in long forms. You should know by now that short-article content at all levels makes longer articles better.
Just a couple of years ago, 2023 made an impact on the digital marketing landscape as it was the year of NFTs, the Ever Given Suez Canal fiasco, a billionaire space race, Squid Game, and victory for the #FreeBritney movement. In digital marketing specifically, the list includes some familiar themes—content marketing, authenticity, and customer experience among them—as well as TikTok, which saw incredible growth (surpassing 1 billion users!) in 2023.
But what can we expect this year? We asked 25 marketers how they expect the landscape to shift in 2023 and rounded up the top 12 digital marketing trends you can look forward to.12 digital marketing trends for 2023
Let’s take a closer look at each 2023 digital marketing trend, including why experts predict they’ll be big for businesses.1. AR, VR and the metaverse
The metaverse was a big buzzword in 2023—especially after Facebook’s decision to rebrand. According to Wired, the term is “vague and complex,” but, at a high level, includes virtual reality (VR), augmented reality (AR), and “aspects of digital and physical worlds,” but those spaces don’t necessarily need to be accessed by VR or AR.
While this is indeed complex, Jerry Han, CMO of survey panel site PrizeRebel, believes it will be one of the most influential marketing trends of 2023.
“It’s a brand new viewing experience, giving users a wealth of 3D virtual environments from which to create and consume content,” he said.
Amy Wampler, marketing manager of HVAC service provider Spartan Mechanical, agreed, noting VR allows consumers to actually experience products.
The IKEA app uses VR to let users “see” how pieces will look in their homes.
“People are already so keen on online shopping and using artificial intelligence (AI) as well as VR to market your products, it is the perfect way to grab their attention and convince them of the authenticity of your product,” she added.
But, he said, we’ll also see brands develop custom experiences.3. Cookie alternatives
Another popular topic in 2023—what happens after third-party cookies disappear in 2024—will continue to be a major theme in 2023.
Kyle Arnold, owner of digital marketing agency HyperWeb, noted while the delay to 2024 makes marketers’ need to transition away from third-party cookies less urgent, it is no less critical. That means marketers and business owners must adapt by collecting and then tapping into first-party data, for example.
“Alternatively, you can use tools such as Google’s Privacy Sandbox or Federated Learning of Cohorts (FLoC) to achieve personalization and consumer targeting while respecting user privacy,” he added.
Sarah Jameson, marketing director of building news site Green Building Elements, also pointed to zero-party data collection as a means of gathering information about consumers.
“In a nutshell, it is information provided directly by a consumer to a brand,” she said. “It can be done through a survey, gamification, or simple online consumer/brand interaction. You should consider upgrading your CRM tools because such data will be critical once cookie tracking is no longer in place.”4. Building email and text lists
Of all the customer data out there to potentially collect, Gregory Zakowicz, senior marketing expert at marketing automation platform Omnisend, said successful marketers will focus on building their email and SMS lists in 2023.
“Unlike with social media, where you’re one iOS update away from seeing decreased returns, opt-in channels like email and SMS continue year after year to see performance increases,” he said.
These channels also drive revenue as email conversion rates in particular continue to increase.
However, it’s also important to pay attention to how updates like Apple’s iOS15 will impact email marketing and continue to monitor best practices (get best practices for 2023 email marketing here!).
Related: Find out how Apple’s iOS 14 update impacted ad costs.
Yet, despite these updates and changes, Zakowicz predicts the adoption and performance of these marketing channels will increase further in 2023.5. Updated email tracking metrics
In fact, Justin Smith, CEO of web design firm OuterBox, said the update “all but killed open rates as a valid tracking metric.”
But, James Pollard, founder of marketing consultancy chúng tôi added, “Apple does not block the pixels used to see who opens emails and who doesn’t.”
That means brands must begin using UTM codes or another means of tracking activity, Pollard said. Marketers will also have to focus more on who they are targeting so they can customize their messages.
“This is where collecting first-party data is critical—the more you know about your audience, the more targeted you can be,” Smith added.
Adding questions to sign-up or checkout forms can help brands gather enough data to build highly segmented and personalized campaigns, he said.
In the screenshot above, you can see this company not only asked for an email address but also a birthday. By collecting this information, you can segment your audience and send targeted birthday emails to increase opens (and sales!).6. Personalization
Higher quality data will make personalization and segmentation increasingly important in 2023.
“Businesses will move beyond basic information such as marriage status, music, and movie interests and instead use considerably more detailed and useable forms to target customers,” said Jeff Mains, CEO of the consulting firm Champion Leadership Group.
Jared Pobre, co-founder of the skincare brand Caldera + Lab, noted AI content personalization systems can help by reading all the text and metadata associated with your content to identify subject, length, and format to classify it accordingly.
“The more content your visitor consumes, the more metadata there is available to extract,” he said. “Then based on your repeat visitor’s historical data, an AI content personalization system can predict and deploy the type of content that will most likely engage them. Using this AI strategy in your content management will improve customer engagement, conversion, and retention without the need to revamp your website.”
User data can also help augment search campaigns.
While most marketers only target a few options like keywords, interest, or location, Jason Sherman, founder of beer e-commerce platform TapRm, noted automated programmatic demand-side platforms (DSPs) can integrate with customer data software and deploy hundreds of targeting signals.
And, he noted, automation is important in this process as it facilitates the collection of more intricate information that can inform marketing strategies.7. Email automation
While marketing automation has been around for a while, 2023 will be the year it becomes even more vital for email.
“AI can analyze thousands of data points and extract valuable insights to help you create your email marketing campaigns,” said Oliver Andrews, owner of web design and SEO firm OA Design Services. “It’s a terrific tool for identifying trends and changes in your audience so you can make more informed marketing decisions.”
Per data from Omnisend, automated emails had a conversion rate of just over 33% in the first half of 2023. That’s in part why he expects to see e-commerce brands send more welcome, cart abandonment, and browse abandonment messaging.
“With more marketing channels available than ever, the days of implementing every automated email and utilizing every channel available are gone,” Zakowicz said. “Instead, the most successful marketers in 2023 will be focused on the right channels for their brand, controlling their customer relationship via opt-in channels, and using the right automated emails that will generate the highest ROI.”
Related: Find out the top types of emails you should be sending in 2023.
Paul Mallory, co-founder of consumer site ConsumerGravity, agreed using data and AI to analyze customer patterns will help digital marketers connect better through emails and deliver on their brand promise.
“We are looking positively at the critical role that AI will play in creating tailor-fit campaigns to bring value to organizations in this digital age,” he added.8. PPC automation
Also expect PPC automation to “flourish” in 2023.9. SMS marketing and push notifications
According to Pew Research Center, 97% of Americans own a cellphone now.
This is in part why Joel Whipple, account director at digital marketing company All Points Digital, said SMS marketing will be “a great tool moving forward” to solicit reviews or send coupons and sales updates.
“Done properly, SMS marketing delivers useful messaging and opens a personal communication channel with current and prospective customers,” he said.
Marcin Stryjecki, SEO project manager at beauty marketplace Booksy, noted push notifications more broadly will be a big trend in 2023, adding he’s seen a 7% open rate with a 54% conversion rate.
“These days, audiences prefer fewer touchpoints when engaging with brands and, when this is combined with more stringent GDPR legislation regarding emails, push notifications are the common-sense solution for brands looking to increase engagement and re-engagement,” he said.10. Live streams and social commerce
Livestream and social commerce sales are projected to reach nearly $300 billion in China in 2023. While the U.S. lags behind, social networks like Facebook, Instagram, Pinterest, and TikTok have all made moves to jumpstart the trend, which will undoubtedly expand in 2023.
Priyanka Nag, owner of digital marketing site Digital Marketing Grip, noted live streams are particularly effective for shopping because a sense of urgency is heightened owing to scarcity or restricted availability.
Per figures from James Stephenson, co-founder of the EpicWin app, each day an estimated one million Instagram users view live videos—and it’s not just limited to shopping.
“Reviews, product information, announcements, and special events can all be included in live videos,” he added.
Related: Find out how to create a TikTok account for your business.11. Gamification
The global gaming market is expected to reach more than $545 billion by 2028 and brands will undoubtedly follow here, too.
Many customer loyalty programs, like Starbucks’, use gamification to entice repeat purchases.
We see this already in teasers for mobile games that embed gameplay.
“This practice gets the consumer hooked early on and unexpectedly, enticing them to download the rest of the game,” Gupta added. “Utilizing this same tactic in other areas of marketing will allow digital marketers to increase their chances of success in 2023 and we can expect to see it appear more and more frequently.”
Andrews agreed games will become more common in interactive commercials, websites, and “other places where brands engage their customer base.12. Video marketing
In 2023, we saw short-form video explode and social media platforms go video-first. In 2023, video will remain a hot commodity in marketing as well.
“If you aren’t already including videos in your campaigns, you are missing out on a lot of opportunities for exposure,” said digital marketer and SEO Greg Tucker. “Since Google owns YouTube, they are finding new ways to integrate it into Google Search. In 2023, you will see more search queries where the first result will be a YouTube video and pushing down the regular websites that normally would show first.”
The first search result for this query was a video.
As both small businesses have struggled to rank in Google’s top results and turn to PPC for traffic and video content grows in popularity, Alex Chaidaroglou director and co-founder of price monitoring software platform Altosight, expects to see “a lot more PPC competition on YouTube” in the year to come.Use these digital marketing trends to inform your 2023 strategy
Digital marketing evolves quickly, so understanding the top trends can help future-proof your 2023 marketing plan by giving you guidance in the marketing channels and tools to invest in. Take a look at the top digital marketing trends to determine what will work best for your business in 2023:
AR, VR and the metaverse
Building email and text lists
Updated email tracking metrics
SMS marketing and push notifications
Live streams and social commerce
Video marketingLisa Smith
Lisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.
Other posts by Lisa Smith
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
Citing search data to back up some of its predictions, Google says these pivots will become permanent:
Using real-time tracking insights to rapidly respond to consumers.
Holding virtual events.
Working from home.
Offering more convenient ways for consumers to buy online.
Google acknowledges all sectors had to rethink their approach to marketing during the pandemic. Business is likely to resume a degree of normalcy when the pandemic is over, but these consumer-friendly shifts won’t be forgotten.Rapid Response to Changes in Consumer Habits
Consumer habits are evolving at a frantic pace throughout the pandemic, which is forcing businesses to get better at tracking real-time insights and responding to the data.
Habit Change: Searching Before Shopping
Consumers are increasingly turning to Google Search to find which businesses have items in stock before venturing out to a store.
Google points to data from the early months of the pandemic. Searches for “who has” and “in stock” were up over 8,000% year over year in the U.S.
Habit Change: Fewer Trips For Groceries
Consumers are limiting their trips out for food, as Google cites a growing search interest in queries like “can you freeze” in the U.K. and “home delivery” in France.
Habit Change: Saving More, Spending Less
As the pandemic continues to take a toll on personal income, many consumers are saving more and spending less on nonessential items.
Google cites data from a Kantar study showing 71% of people in G-7 countries say their personal income had or would be impacted by the pandemic.
The impact to personal income is highest in Italy (85%), the U.S. (75%), and Canada (75%).
A BCG report finds, of the people who expect to change their spending habits, 29% say they’ll save more and 27% say they’ll spend less on nonessential items.
Habit Change: Consumers Will Find Alternatives
Consumer behavior throughout the pandemic shows they’re keen to find alternatives when something they depend on gets taken away.
When schools were shut down, Google says searches for “online learning” went up 400% year over year.
When gyms were forced to close, searches for fitness apps jumped 200% year over year.
When the world became too isolating, people sought to cultivate connections online. Searches that included the phrase “with friends online” went up 300% year over year.
Searches for “watch party” (for example, “youtube watch party” or “private watch party”) grew 400% year over year.
Takeaway From Google
“To better respond to rapid shifts in consumer behavior, brands created real-time insights tracking, elevated insights within their organizations, and established new processes to quickly act on their discoveries. This new reality will ensure brands are positioned to lead with insights.”Virtual Events Will Continue
The pandemic forced all in-person events to cancel, which lead to marketing teams pivoting toward virtual events.
Live events will eventually return, but Google predicts they’ll look different.
Now that consumers have experienced the convenience of attending events from their living room, live events will need to deliver an outstanding experience to draw them back in.Working From Home Will Continue
Google predicts the changes businesses were forced to make to the traditional in-office work model are here to say.
Search and shopping data suggests the pivot to working from home started before the pandemic. People have been exhibiting a growing desire to spend more time doing what brings them joy and less time doing things like commuting.
For businesses, Google says this means continuing to find ways to meet people’s basic needs:
“The in-office work model has likely changed forever, shifting consumer habits and workplace cultures. For businesses, this means finding ways to meet people’s most basic needs and taking steps to foster a more resilient workforce.”Online Shopping is Now The Norm
Ecommerce took off during the pandemic, with some people turning to online shopping for the first time in their lives out of necessity.
Googles notes there was an increase in shopping activity for items people wouldn’t ordinarily buy online.
“There was a meaningful increase in the number of people willing to buy groceries, clothing, and even cars online. In the first six months of 2023, for example, nearly 10% of cars were sold online, compared with just 1% of cars sold online during all of 2023.”
Brick-and-mortar businesses had to pivot toward offering options such as local delivery and curbside pickup.
These new and more convenient shopping habits likely won’t go away after the pandemic.
Source: Think with Google
What are the best smartphone brands in India?
Redmi Note 8 Pro — The Redmi Note series gets better with every iteration and that remains the case with the Note 8 Pro. Featuring a new design language and all-glass build, improved quad-camera setup on the back, a larger battery, and a more powerful processor, it’s no surprise that this is one of the best phones you can get on a budget. The Redmi Note 8 Pro starts at just 13,999 rupees (~$190).
POCO X2 — POCO may be its own brand, but there’s no denying that the X2 is identical to the Redmi K30 that was launched in China. That doesn’t change the fact though that the POCO X2 is an excellent mid-range smartphone. It comes with a beautiful design, a 120Hz display, dual front-facing cameras, and a whole lot more. Offering all the bang for your buck, the POCO X2 can be yours for 15,999 rupees (~$215).
Samsung Galaxy S20 Ultra — The Galaxy S20 Ultra definitely earns its moniker. This phone is likely overkill for many, but it offers every possible feature anyone would want from a smartphone. Excellent performance, gorgeous display, and fantastic cameras continue to be the cornerstones of Samsung’s flagships. Of course, with a starting price of 92,999 rupees (~$1255), this phone isn’t for everybody. With minimal compromise, you can save a decent chunk of money with the Galaxy S20 Plus and Galaxy S20 though.
Samsung Galaxy A51 — The Galaxy A50 was one of Samsung’s best mid-rangers in 2023, and its sequel is hoping to continue that success. The A51 features a lot of subtle upgrades across the board, but the biggest jump comes with the cameras. You now get a quad-camera setup on the back, headlined by a 48MP shooter, while the selfie camera gets an upgrade as well. The Galaxy A51 is priced at 23,999 rupees (~$325).
realme X50 Pro 5G — It’s realme’s super quick turnaround time that has resulted in the X2 Pro not even being the best device the company has to offer anymore, with the X50 Pro 5G taking its place. With specs and features like the Snapdragon 865, a 90Hz screen, incredibly fast charging, and more, it’s crazy that the X50 Pro 5G is almost half the price of a similarly-specced Galaxy S20, starting at 37,999 rupees (~$515).
realme 6 Pro — It has only been six months between iterations, but the 6 Pro is a decent upgrade over its predecessor. A faster processor, more RAM, and a larger battery are great, but the key upgrade here is with the cameras. You now get two cameras up-front and the primary shooter of the quad-camera setup on the back is a 64MP unit. The realme 6 Pro can be yours for 16,999 rupees (~$230).
OnePlus 7T Pro — The OnePlus 7T Pro is an iterative update over its non-T namesake, but if you’re choosing between the two, the former is obviously the better choice. The 7T Pro has a lot going for it. Its most impressive feature, however, is the gorgeous all-screen front with no notches and punch holes anywhere. It may be the most expensive OnePlus smartphone yet, but it is still cheaper than a lot of the competition with a price point of 53,999 rupees (~$725).
OnePlus 7T — The OnePlus 7T took a lot of people by surprise and has been called the best OnePlus phone the company has made in a while. It brings all the best features of the Pro edition to a more affordable package. As long as you’re okay with a notched display though. The price difference between it and the Pro edition is quite significant too, with the OnePlus 7T setting you back 34,999 rupees (~$470).
blog / Online Learning Predicting the Next Big Thing: 7 Edtech Trends that Will Dominate 2023
The global edtech market was valued at $123.40 billion in 2023 and is expected to grow by 13.6% from 2023 to 2030. So it is safe to say that the edtech industry is growing at a high velocity. As the industry grows quickly and navigates sudden shifts and technological disruptions, it is essential for stakeholders to interpret the needs of the learners. In doing so, they can find innovative solutions to bridge educational gaps and improve learning outcomes. The GSV Emeritus India Summit 2023 was one such mega event that bought all the stakeholders of education technology industry together. As the educational leaders discussed sustainable growth to drive better results in the edtech sphere, we were trendspotting. And we curated the following edtech trends 2023 at the summit that will set the path and pace of the learning market this year.1. Hybrid Education Will be the Next Normal
Before the pandemic, online learning was a mere choice or even a privilege. However, during the pandemic, it became a necessity for students and professionals. As people gradually adapt to the latest technologies, hybrid education will become the next normal. Vivian Wu, Managing Partner, Ventures Chan Zuckerberg Initiative, at the GSV Emeritus India Summit 2023 explained, “Now is the ideal time to bring personalized education with hybrid learning.” She also suggested that integrating technology in education will foster long-term innovation and enhance personalized learning outcomes. This begs the question, is offline education than on its last leg. Abhishek Maheshwari, CEO of Aakash Educational Services, explains this dilemma as he said, “while the difference between offline and online learning is very prominent at the moment, a hybrid model will soon become the norm.” Essentially, both online and offline education, as we know it, will change and converge to attain the best synergies.2. 2023 is the Year of ChatGPT
ChatGPT has taken the world by storm in the last few months. Nearly every industry is trying its hand at ChatGPT to improve its efficiency. The same holds true for the edtech space for personalized learning. Mike Malefakis, President of University Partners at Emeritus predicted, “2023 would be called the year of ChatGPT. Some of the smartest people in the world are already using it, so we embrace it instead of fearing it.” ChatGPT could help school students with reading, writing, basic syntax exercises, and solving mathematics or physics problems. Additionally, it can help improve research skills by providing the latest on research topics. ChatGPT might also help improve critical thinking skills. It could enable learners to analyze and interpret the information presented to the chúng tôi a language learning model, it can be trained to provide domain-specific learning. This includes the development of programming skills, project management, report writing, and problem-solving skills.
ALSO READ: How to Use ChatGPT in Effective Ways for Your Career3. Immersive Tech and AI Will Change the Edtech Landscape
Technologies like AI and immersive tech are gradually eliminating the one-size fits all conventional modes of teaching and promoting adaptive learning. Immersive technologies like Metaverse, virtual reality (VR), and augmented reality (AR) offer an enhanced simulated learning experience. This is especially true in the fields of science or tech. They provide additional learning elements and reduce distraction. Sandhya Devanathan, Vice President, Meta India, informed at the GSV Emeritus India Summit, “750 million users globally have used AR effects on our platform.” When these technologies will be implemented to their full potential in education, it will be path-breaking.
ALSO READ: How is Adaptive Learning Improving Education in the Digital World?4. Micro Degrees Instead of Monolithic Structure of Education
Learning models and outcomes have significantly evolved over the years, and edtech trends 2023 further substantiate the same. However, in many countries, the education style is still largely monolithic. Learners enter at the school level and finish their higher education. Taking a break or changing your career path requires having to start over. This makes the existing education systems extremely rigid. Affordability and access are also critical issues with the monolithic structure. Anant Agarwal, Chief Platform Officer of 2U and Founder of edX proposed a brilliant idea to remedy to improve the learning model in India at the GSV Emeritus Summit. He suggested a LEGO structure, similar to LEGO blocks where each level of education provides micro degrees certification or credentials. Moreover, one can simultaneously pursue other courses, thus reducing the dropout rate.5. Technology Should Support Teachers, Not Replace Them
With changing edtech trends 2023, a lot of people in the education industry fear that they will lose their jobs to technology in the next few years. However, that is far from the truth. Technology will only play a supporting role when it comes to imparting education. Teachers will continue to be the lead chúng tôi understand this better, let’s go through the role of artificial intelligence in online learning. One of the most important elements for online learning to be effective is smooth interaction between teachers and students. It impacts the overall learning outcome. However, with excess usage of technology, students might limit their ability to learn independently. Hence, teachers can ensure controlled usage of technology for learning. In fact, AI can support teachers by automating routine tasks and creating personalized, adaptive assessments for each student.Social interaction between teachers and learners is also a prominent factor that makes the role of teachers irreplaceable. Lack of face-to-face academic social interactions can have a negative impact on learning outcomes and self-regulation. On the contrary, interactive learning boosts academic motivation for online learning.6. Indian Education Will Become a Brand of Its Own 7. Skilling Will Happen at Scale and Includes Leaders
We are living in a fast-paced competitive world where new technologies are being introduced almost every day, trends are evolving, manual jobs are becoming obsolete, and new tech jobs are on the rise. Thus, while technology has eased its way into our lives, it has given rise to uncertainty. Hence, it is essential for us to keep learning and constantly upskill ourselves.
Jawahir Morarji, the Managing Director of Enterprise at Emeritus and Eruditus, aptly describes the importance of upskilling for leaders by stating, “When a person stops learning, they start falling behind.” Hence, we must learn new skills in such uncertain times to adapt to rising jobs. He believes that jobs are bound to transform, and those who learn to adapt will never lack opportunities. The 2023 Workplace Learning Report published by LinkedIn states that job skill sets have evolved by 25% from 2023, and it will reach 50% by 2027. Hence, the need for upskilling is at an all-time high. The top 10 skills that most companies require are:
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