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*A atualização para o Windows 11 será entregue a dispositivos qualificados do final de 2023 a 2023. O momento varia de acordo com o dispositivo. Determinados recursos requerem hardware específico (consulte aka.ms/windows11-spec )

O HP Presence exige o aplicativo myHP e o SO Windows.

Recurso opcional que deve ser configurado no momento da compra. Qualidade de 16 MP através de agrupamento de pixels.

É preciso ter o aplicativo myHP e o SO Windows.

O HP Dynamic Voice Leveling funciona a 3 metros do computador.

Vendido separadamente ou como um recurso opcional que deve ser configurado no momento da compra.

A tecnologia Multi-Core foi projetada para melhorar o desempenho de determinados softwares. Nem todos os clientes ou aplicativos serão necessariamente beneficiados pelo uso dessa tecnologia. O desempenho e a frequência do clock variam de acordo com a carga de trabalho dos aplicativos e com as configurações de hardware e software. A numeração da Intel não é uma medida de velocidade de clock.

A tecnologia Multi-Core foi projetada para melhorar o desempenho de determinados softwares. Nem todos os clientes ou aplicativos serão necessariamente beneficiados pelo uso dessa tecnologia. O desempenho e a frequência do clock variam de acordo com a carga de trabalho dos aplicativos e com as configurações de hardware e software. A numeração atribuída pela AMD não representa uma medida da velocidade de clock.

O conteúdo de VR exige uma placa gráfica NVIDIA®️ GeForce®️ RTX 3070 opcional.

O HP Wolf Security for Business requer Windows 10 ou posterior, inclui vários recursos de segurança da HP e está disponível em produtos HP Pro, Elite, Workstation e de pontos de venda de varejo. Consulte os detalhes do produto para obter informações sobre os recursos de segurança incluídos e os requisitos do sistema operacional.

O HP Sure Start Gen7 está disponível em alguns PCs HP e exige o Windows 10 ou superior.

Vendido separadamente ou como recurso opcional. Para poder configurar até 4, 7 ou 8 monitores, é necessária também uma opção de vídeo Flex I/O.

Com base em testes internos de produtos com e sem HP Extended Range Wireless LAN.

Os resultados dos testes do HP Total Test Process não constituem uma garantia de desempenho futuro sob estas condições de teste. Para obter cobertura contra danos acidentais, é necessário adquirir um HP Care Pack para Proteção Contra Danos Acidentais opcional.

O conjunto de teste MIL-STD 810 está pendente e não se destina a demonstrar adequação aos requisitos de contratos com o Departamento de Defesa dos EUA ou para utilização militar. Os resultados dos testes não constituem uma garantia de desempenho futuro sob essas condições de teste. Para obter cobertura contra danos acidentais, é necessário adquirir um HP Care Pack para Proteção Contra Danos Acidentais opcional.

O HP Sure Sense está disponível em determinados PCs HP e não está disponível com Windows10 Home.

Compartimento do alto-falante do PC feito com 5% de plástico que seria descartado no oceano.

Possibilitamos melhores resultados de aprendizagem ao apoiar a educação por meio do fornecimento de programas e soluções de aprendizagem e alfabetização digital.

Nossos programas visam acelerar a igualdade digital fornecendo acesso a pelo menos um dos seguintes: hardware, conectividade, conteúdo ou alfabetização digital.

As informações contidas neste documento estão sujeitas a alterações sem aviso prévio. As únicas garantias de produtos e serviços da HP são as estabelecidas nas declarações de garantia expressa que acompanham tais produtos e serviços. Nenhuma informação contida neste documento deve ser interpretada como uma garantia adicional. A HP não se responsabiliza por omissões, erros técnicos ou erros editoriais contidos neste documento.

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Portáteis E Pcs 2 Em 1 Hp

*Os preços apresentados para cada categoria de produto são os preços da configuração mais básica disponíveis diretamente no site chúng tôi e antes de quaisquer promoções ou descontos. Os preços irão variar de acordo com a configuração em cada categoria de produto. Os preços em chúng tôi estão sujeitos a alteração sem aviso prévio, e todos os produtos estão sujeitos à disponibilidade atual.

Todas as especificações de desempenho representam as especificações típicas apresentadas pelos fabricantes dos componentes utilizados nos produtos da HP; o desempenho real poderá ser superior ou inferior.

A tecnologia multinúcleo foi concebida para melhorar o desempenho de determinados produtos de software. Nem todos os clientes ou aplicações de software beneficiam necessariamente com a utilização desta tecnologia. O desempenho e a frequência do relógio variam consoante a carga de trabalho das aplicações e as configurações de hardware e software. A numeração da Intel não é uma medição de um desempenho superior.

O módulo 5G é opcional e deve ser configurado de fábrica. O módulo suporta frequências de ondas 5G não milimétricas (abaixo de 6 GHz). A utilização plena da funcionalidade deste módulo depende da capacidade técnica das operadores de rede para suportar este módulo e velocidade.  É retrocompatível com redes 4G. Para usufruir do módulo, é necessária a ativação e a aquisição em separado de um contrato de serviço. Verifique junto de uma operadora a cobertura e a disponibilidade na sua área. As velocidades de ligação, carregamento e transferência variam consoante a rede, a localização, o ambiente, as condições da rede e outros fatores. As redes 5G e 4G LTE não estão disponíveis em todas as regiões.

O módulo 4G LTE requer um contrato de serviço adquirido em separado. Verifique junto de uma operadora a cobertura e a disponibilidade na sua área. As velocidades de ligação variam consoante a localização, o ambiente, as condições da rede e outros fatores. 4G LTE não está disponível em todos os produtos nem em todas as regiões.

As aplicações da Google Play Store são vendidas em separado e não estão incluídas.

É necessário conteúdo HD (High Definition) para visualizar imagens em HD.

O Design NVIDIA® Max-Q pode ajudar a reduzir o aquecimento e o ruído do sistema em PCs com um formato mais fino. O formato e a espessura do sistema podem variar. O desempenho gráfico geral pode ser inferior ao de soluções gráficas alternativas que não utilizam o Design Max-Q.

A tecnologia de privacidade HP Sure View só funciona com o ecrã na horizontal. Está disponível em alguns modelos da HP e requer configuração de fábrica. A luminosidade varia entre os modos de Partilha e Privacidade.

A autonomia da bateria foi testada pela HP utilizando reprodução de vídeo contínua na Netflix, aplicação Netflix para Windows 10, luminosidade de 150 nits, volume de som do sistema a 17%, auscultadores ligados, reprodução no modo de ecrã inteiro e ligação sem fios ativada. A autonomia da bateria irá variar dependendo da configuração, e a capacidade máxima da bateria irá diminuir naturalmente ao longo do tempo e com a utilização.

É necessário conteúdo Full HD (FHD) para visualizar imagens em FHD.

A tecnologia multinúcleo foi concebida para melhorar o desempenho de determinados produtos de software. Nem todos os clientes ou aplicações de software beneficiam necessariamente com a utilização desta tecnologia. O desempenho e a frequência do relógio variam consoante a carga de trabalho das aplicações e as configurações de hardware e software. A numeração da AMD não é uma medição da velocidade de relógio.

A percentagem de plástico que teria como destino os oceanos, presente em cada componente, varia de acordo com o produto.

O peso varia de acordo com a configuração.

Ultrabook, Celeron, Celeron Inside, Core Inside, Intel, o logótipo Intel, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, o logótipo Intel Inside, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, vPro Inside, Xeon, Xeon Phi, Xeon Inside e Intel Optane são marcas comerciais da Intel Corporation ou das suas subsidiárias nos Estados Unidos e/ou noutros países.

Bluetooth é uma marca comercial do respetivo proprietário e é utilizada pela HP Inc. sob licença.

USB Type-C™ e USB-C™ são marcas comerciais da USB Implementers Forum.

Microsoft, Windows e o logótipo Windows são marcas comerciais ou marcas registadas da Microsoft Corporation nos Estados Unidos e noutros países.

As informações apresentadas estão sujeitas a alteração sem aviso prévio. As únicas garantias dos produtos e serviços da HP estão definidas nas declarações expressas de garantia que acompanham os respetivos produtos e serviços. Nada do que é aqui apresentado deve ser interpretado como constituindo uma garantia adicional. A HP não se responsabiliza por eventuais omissões nem por eventuais erros técnicos ou editoriais aqui apresentados.

Hp Elite X3 Review: Yep, This Was The Last Great Windows Phone

Updated October 10, 2023: So much for that. HP has decided to discontinue the Elite x3 after Microsoft put Windows Mobile into maintenance mode. 

Microsoft’s vision was meaningless unless those phones could support the PC’s legacy apps. Microsoft’s Continuum feature already allows you to connect a mouse and keyboard, giving the phone the look and feel of a desktop PC. HP designed the Elite x3 to evolve that concept. Pick any Win32 app you’d like—Photoshop, AutoCAD, even Chrome—and HP’s new Workspace feature will allow it to be run via your phone. Combine that with stellar battery life, truly useful utilities, and an (almost) elite set of hardware specs, and you indeed have a PC in your pocket.

It’s a pity, then, that all this comes at a very elite, PC-like price. These costs relegate the Elite x3 to corporate use, where an IT department foots the bill. 

Mark Hachman

HP’s Elite x3, within its billfold case.

The Elite x3: A pricey phablet

Let’s begin our tour of the Elite x3’s formidable specs with perhaps the largest number of all: its price. I’ve always been a fan of large phones like the Nokia Lumia 1520 and the Samsung Galaxy Note series, but the Elite x3 pushes the limits of the “phablet” designation. 

The phone’s $699 price is well north of affordable—recall that we dinged the competing Acer Liquid Jade Primo for its $649 price tag (it’s currently $449 in the Microsoft Store). HP’s Desk Dock adds Continuum capabilities for another $150. Then there’s the upcoming ultrabook-like Lap Dock, which at $500 brings the total bill to $1,299—just for the hardware. Gulp.

The phone itself is enormous as well: 6.3 x 3.29 x 0.3 inches, weighing a sturdy 6.9 ounces. Though the Elite x3 is slightly narrower and shorter than Nokia’s massive Lumia 1520, both phones are just too large for me to use with one hand. The Elite x3’s certainly larger than Microsoft’s own flagship Lumia 950XL as well as the Acer Liquid Jade Primo.

Mark Hachman

The HP Elite x3 is far larger than Microsoft’s Lumia 950, to the left.

If Microsoft had made this phone, it probably would have settled for midrange hardware to keep costs down. HP, though? Hell no. With a 2.15GHz, quad-core, Qualcomm Snapdragon 820 and an integrated Adreno 530 GPU, the Elite x3 opened apps without a hint of lag, and transitioned smoothly from one task to another.  

An SD card slot allows up to a theoretical 2TB of expansion, though that slot is shared with a second SIM. Other noteworthy features include 2×2 802.11ac Wi-Fi for better wireless reception, plus Bluetooth 4.0LE and Miracast. The phone also offers NFC, making the Elite x3 theoretically compatible with Microsoft’s tap-to-pay Wallet app — though HP told us that that feature hasn’t been enabled. There’s a 3.5-mm audio jack, too.

Mark Hachman

We reviewed a dual-SIM model of the Elite x3. One of those SIMs can be used to hold an SD card, with capacity up to a terabyte.

Mark Hachman

The Elite x3 includes front-firing speakers from Bang & Olufsen, though I didn’t hear much difference from the flat sound other smartphone speakers generate.

Benchmarks reveal the Elite x3’s power

The Elite x3’s performance lives up to its name. Benchmarked against the Lumia 950 and the Liquid Jade Primo (unfortunately we didn’t have a Lumia 950XL to test), the Elite x3 proved it’s the most powerful Windows phone on the market today. Pay attention to tests like JetStream 1.1, a browser-based artificial benchmark, where the Elite x3 is 70 percent faster. It’s even consistently faster than the Samsung Galaxy Note 5, an Android phone. (Also take a sneak peek here at how apps run under the Workspace environment, which we’ll discuss later.)

HP’s Elite x3 sets a new benchmark for performance among Windows phones.

We’ve also broken out the AnTuTu benchmark on the three Windows 10 phones to offer a more direct comparison.

The Elite x3 enjoys a sizable lead over its competition.

Battery life is another major plus for the Elite x3. Inside the phone is a massive (though, sadly, unremoveable) 4,150 mAh battery, with far more capacity than either the Galaxy 6s Edge (3,600 mAh),  iPhone 7 Plus (2,900 mAh)  Lumia 950XL (3,340 mAh) or Acer Liquid Jade Primo (2,870 mAh). In just 10 minutes, the Elite x3’s quick-charge technology will fill the battery by 14 percent, good enough for a 2.5-hour call.

I also spent some time with the Elite x3’s camera, which, like Acer’s Liquid Jade Primo, is one area where HP seemed to cut corners. If you were hoping that the Elite x3’s 16MP rear and 8MP front-facing cameras would emulate an iPhone, say, with a pair of dual lenses, you’ll be disappointed. C’mon HP, what’s an extra few bucks for a great camera?

From top left, clockwise: studio lights, at full brightness; half brightness; lamplight, and lamplight with flash. Our studio has a white background.

The test photos revealed a substantial flaw that had nothing to do with image quality: the time from which the camera icon was pressed to the time the picture was taken measured about a second. It hearkens back to the bad old days of Windows phones, where excellent color reproduction was marred by slow shot times. Optical image stabilization wasn’t included, either. In my mind, the Elite x3’s camera ranks above the Liquid Jade Primo’s but below the Lumia 950’s.

Mark Hachman

An outdoor shot taken by the Elite x3 on a late afternoon in October.

A marvelous Continuum experience

Mark Hachman

HP’s Desk Dock, which includes the full complement of ports.

I criticized Acer’s Liquid Jade Primo because if you used its bundled case, the phone wouldn’t fit into the dock. HP’s thought of that—oh boy, has it ever. HP’s Elite x3 includes three sleeves that magnetically slide over and on top of the dock: one designed to fit the bare phone, one designed to dock the phone within HP’s billfold case, and a third that adds an extension cord so you can hold it in your hand while still using the phone’s touchpad to navigate.

Mark Hachman

The Desk Dock’s sleeves identify how it’s to be used: case, or no case.

Connecting the phone via the dock works well.  But the real innovation here is the wireless connection. All of the previous iterations of the wireless Continuum experience I’ve used ranged from laggy to downright unusable, partly because of the Miracast wireless technology that connected the two. HP’s Elite x3 uses Wi-Fi to connect the phone to your computer’s display, extending its range but also significantly reducing latency to just a smidge. In fact, the only lag I really noticed was from the phone itself, slowly loading pages over a wireless connection.

Mark Hachman

If you want to be able to stand and interact with the Elite x3, there’s an “extension cord” sleeve, too.

Unfortunately, HP didn’t provide us with one of the key accessories for the Elite x3: the Lap Dock. Essentially, it’s an improved version of the NexDock, a “dumb” ultrabook that’s powered by your phone. In HP’s case, the Lap Dock is a 2.3-pound, laptop-like device with a 46.5-Whr battery, three USB-C ports, and a 12.5-inch 1080p display. It eliminates the need to carry your mouse, keyboard, and Display Dock on trips. 

HP’s apps: No bloatware here

An HP Mobile Hardware Diagnostics app tests nearly every component for failure.  HP’s Device Hub app does what Microsoft should: provide a one-stop shop of your device info, with links to the user guide, regulatory and warranty information, and more. HP’s Display Tools will override Windows’ own settings to keep your screen from dimming or turning off when docked. 

Mark Hachman

HP’s throwback calculator app is an Easter egg of sorts.

You might find the included WinZip and Salesforce apps unnecessary, as well as an app to control HP printers. “HP Picks,” though, provides a nicely curated list of business apps on the Microsoft Store.

And then, of course, there’s Workspace, HP’s gateway to virtualized Win32 apps that live in the HP cloud—and the entire reason to buy this phone.

HP’s Workspace: Wow, Win32 apps on your phone!

Mark Hachman

HP’s Workspace app opens up your phone to pretty much whatever Win32 app you have a license for, and ask HP to load into the Workspace cloud.

Workspace, meanwhile, can run these legacy apps in a virtualized cloud environment, just like they’re on your PC. Though Citrix and its competitors have offered these capabilities to PCs and thin client devices for years, it’s still a novel experience for phone users.

Unfortunately, an expensive licensing process overshadows what could be a transformational experience. Workspace is available in two tiers: Essential ($579 per year, per user, or $49 per month) and Premium ($939 per year, per user, or $79 per month). A year of VPN integration costs extra: $2,995. Each account tier comes with 24-hour support during the five-day workweek.

Mark Hachman

There’s no easy way to load individual files in Workspace. HP encourages you to store documents inside third-party cloud services, which are accessible as virtual drives from within the apps.

HP manages the installation of the apps you choose in its cloud. The Essential tier allows up to 10 apps; Premium users can select as many apps as they would like. HP runs the apps on a virtual CPU and dedicated memory (4GB or 8GB, depending upon the tier) and interacting with them remotely. 

Mark Hachman

Workspace has its own file directory, though it’s not really clear whether it’s there to be accessed by users.

Once logged in, Workspace let me use more than a dozen apps that HP seeded for my use, including Chrome, Internet Explorer, Slack, the full versions of the Office 2013 apps, and even Notepad.

Because it’s virtualized, HP keeps an eye on your usage. Go idle for more than nine minutes, and it logs you out. Windows itself will turn off the screen after five minutes by default, so if you don’t have HP’s own Display Tools configured properly, you’ll have to log in again, then navigate to the Workspace app. And if you happen to close down all the Workspace virtualized apps, there was no obvious way to get back to the main Workspace environment, aside from a small Settings icon.

Mark Hachman

Workspace limits your frame rate to about 15 frames per second—acceptable for static apps like Word or accounting software, but absolutely useless for high-bandwidth applications like video editing or even YouTube.

The real kicker, though, is the monthly usage: 40 hours per user for the Essential tier, and 80 hours per month for the Premium tier. Granted, that’s a solid workweek for the Essential user. Still, I’d hate to be the mobile worker who comes to depend on Workspace and then runs out of their allocated time while on the road.

The best Windows phone

For businesses with numerous Win32 legacy apps (and big IT budgets), it’s worth considering. For them, maintaining access to those apps affects total cost of ownership, which goes beyond just the price of the phone.

Mark Hachman

Small details like this show HP’s pride of workmanship.

Let’s not forget Windows phone’s distinguishing feature, Continuum. The HP Elite x3 is the best example yet of this phone-to-PC mashup, and it remains a feature that Android and iOS just can’t match.

Speculation is flying about what’s next for Windows phone: A Surface phone? Maybe. For now, HP’s Elite x3 is the best Windows phone. Whether it’s the last great Windows phone is the unanswered question.

Windows 11 Multiple Desktops: How To Create, Use & Manage

Windows 11 Multiple Desktops: How to Create, Use & Manage

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Windows 11’s multiple desktops feature enables you to declutter and organize your apps.

You can also use different backgrounds on your desktops to differentiate them more easily.

Don’t miss out on our section with Windows 11 productivity features that you must know about.

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Among these features are virtual desktops, which allow you to organize multiple workspaces on a single monitor.

Find out what you should know if you’re unsure about upgrading from Windows 10, and let’s move on to more productivity features that are included in Windows 11. Follow along!

Windows 11 Productivity features you should know about

Many professionals are hesitant to own two-in-one laptops or touchscreen displays because of their perceived security risks. This is due to the fact that navigating Windows with your fingers is less intuitive than it should be.

With Windows 11, this is no longer the case. Microsoft created the operating system to be usable with both your hands and a mouse. When used in computer mode, Windows 11 retains the familiar user interface.

In tablet mode, on the other hand, the interface is tweaked to make it more user-friendly. When compared to cursors, fingers are less precise, and we cannot see what we are tapping.

As a result, they increased the size of the touch targets and the amount of space between icons. Using visual cues to make resizing and moving apps is even more straightforward.

Expert tip:

Users have been asking if they can have different icons on multiple desktops in Windows 11, or if they can have a different Windows 11 Taskbar on multiple desktops.

Unfortunately, this is not supported as of now, but Microsoft might introduce this feature in the near future.

When you group apps and windows together, Snap Layouts, a new feature in Windows 11, allows you to better organize your desktop.

It’s similar to how you can group your apps on Android and iOS devices, or how you can use Split Screen on a Mac computer.

Microsoft Teams, a messaging and collaboration application, is integrated into the OS. This new feature enables you to send messages and make video calls directly from your desktop computer.

Despite the fact that it is not as popular as other services such as Zoom and Messenger, it is a useful new feature. You can now communicate with anyone, regardless of whether or not they have a Teams account, directly from your desktop.

Additionally, Microsoft Teams is available on iOS and Android devices, which means it has the potential to reach a larger audience. However, only time will tell whether or not this feature will be adopted by the rest of the general public.

If you use our guide, your virtual desktops will look the same and function the same, the only difference being what apps or windows you have open.

For more information, check out our post on how to manage virtual desktops in Windows 10.

Alternatively, here are the best virtual desktop software tools for Windows 10/11 that will help you declutter and organize your apps and windows.

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10 Tips For Mastering E

According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%.

While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees only one sale delivered from every 100 visits.

Do you want to be just average? Or do you want to be better than the rest? Better than your competitors? If so, you need to ensure that your conversion rate is better than average and converts as many visitors into purchasers as possible. You need to aim to achieve a conversion rate which exceeds 1.4% and comes in closer to 3%. Achieving higher may be possible in some industries, however for the most, 3%  should be seen as the upper target.

Luckily (or perhaps unluckily), most e-commerce stores suffer from some common issues. Issues which, in many cases, are relatively quick and easy to fix.

Here are 10 tips for mastering e-commerce conversion rate optimization:

1. Never Underestimate the Power of a Search Box

First, ensure that you clearly display a search box in a prominent position in your store. That means that it shouldn’t be hidden away in the footer of the site or even below the fold. Make it easy for those looking for it to find your search box and don’t try to reinvent the wheel.

The search box should, in most cases, sit within the header section of your site. However it’s not uncommon for this to now be the primary above-the-fold focus on some stores. Why? Because it’s disruptive and does a fantastic job of leading a consumer on their journey through your store. What could be clearer than offering the opportunity to search for products rather than trying to navigate menus?

This has become almost commonplace in the travel industry, with hotel and flight searches taking center stage.

It’s not only seen in the travel space, however, and there’s becoming a real justification to do something a little different and offer this sort of search option when selling everything from fashion to electronics.

Take a look at these eight great examples of great e-commerce site search on the Lemonstand blog.

Secondly, ensure that your site search returns relevant results. All too often, users search for a product only to be returned no results. This is a surefire way to pass your hard-earned traffic over to your competitors.

2. Offer Universal Free Shipping

Charging for shipping (especially when your competitors aren’t) can be a conversion killer for e-commerce stores. It’s absolutely vital that you regularly monitor what your competitors are offering in order to be able to at least match what they’re doing or, ideally, better it.

Not all stores will be able to offer completely free shipping as this, of course, depends on upon the products being sold and the costs associated with dispatching an order. Where possible, however, take the time to experiment with the effect which removing all shipping costs has upon both revenue and profit.

Offering free shipping allows consumers to make purchase decisions based solely upon the price of goods and makes it far easier to compare the total cost of an order between different retailers. This can be an especially useful tool if you offer the lowest total cost and are retaining low-value consumables.

In instances where you are unable to offer free shipping on all orders, test the effect of decreasing the ‘Free Shipping Over…’ threshold.

In short, keep a close eye on what your competitors offer on this front and explore ways to not only match but better their pricing.

3. Implement Independent Reviews

As a consumer, reviews collected by a retailer themselves often raise a slight concern as to their authenticity. At the end of the day, if you read a review directly on a merchant’s e-commerce store, what’s to say that it is genuine and hasn’t been left as a result of gifting or offering financial incentives? Trust is one of the reasons for a poor conversion rate of an e-commerce store.

Whilst many retailers have recently claimed that less than 2% of reviews are spurious, experts suspect that the actual percentage could be far higher.

It’s important that marketers give consumers a reason to trust the reviews and ratings left by previous customers and the easiest way to do this is to sign up an independent reviews platform. While Trustpilot is perhaps the most established and widely-used option available, both Feefo and Reviews offer comparable solutions, all of which work in the same way.

Reviews and ratings can still be embedded and shared on your e-commerce store and consumers love the fact that, in most cases, the platforms are automated while allowing independent, third party, reviews to be collected.

4. Offer Live Chat Support

Love it or hate it; live chat can work wonders for e-commerce stores looking for additional ways to engage with potential customers and clients and to be there to answer quick and easy questions from those who would prefer not to pick up the phone or wait for an email reply.

If a user has a quick question which they want answering before completing a purchase, they may not have the time available to pick up the phone or await an email response. Live chat, however, can usually deliver an answer in these cases within just a few minutes.

If you’re not offering answers to questions within product descriptions and fail to offer a simple solution to allow these to be asked, there’s a chance you’ll lose the sale.

The likes of Zopim or Olark offer completely free of charge plans which can be a great way to test the water and establish whether live chat works for your business and can help to drive an increase in conversion rate.

Be sure to allow your users to leave a message at times when your support team is offline.

5. Communicate Your Value Proposition

Perhaps the one question you need to ask yourself when considering ways to improve the conversion rate of your e-commerce store is, “What sets you apart from the competition?”

Too many stores fail to communicate their value proposition to potential clients and customers; that is, making it easy and straightforward to understand what makes them different and why someone should purchase from them and not their competitors.

Your value proposition could be your own products, your price point, your knowledge, and experience or even your ability to have purchases delivered faster than anyone else, but if users aren’t aware of it, how can they use it to make a purchase decision?

If your e-commerce store isn’t effectively showcasing the ways in which you add value to customers, take the time to make changes to ensure that it does so in a clear and concise manner.

6. Improve the Quality of Your Product Images

According to a recent infographic by NuBlue which looks at ‘The Anatomy Of A Perfect E-Commerce Store,’ customers no longer want to browse a website, they want to experience it.

This, in many ways, couldn’t be closer to the truth and is one of the reasons why we’ve seen a real transformation in the quality and creativity of product images in recent years.

To get straight to the point; if your product photos are low quality and unimaginative, you will lose sales.

Consumers want to see not only the very highest quality images alongside a product, but also those which present it in an in-use setting. You can no longer get away with product images which showcase your goods on a white background – you must take the time to show them being used.

Invest high-quality, creative images and you’ll undoubtedly get this investment back in a higher conversion rate.

See below a great example of pillows depicted primarily in a bedroom setting rather than using the product pack as the main image:

7. Take Time to Perfect Your Product Descriptions

Whilst it may be common sense to most; you’d be surprised at how many e-commerce stores simply use stock product descriptions supplied by the manufacturer of a product.

Not only does this present duplicate content issues, it also offers a less-than-optimal user experience.

There’s a good chance that a user has already touched upon a manufacturer’s stock description at some stage during their buying cycle and for that reason it pays to take the time to perfect your produce descriptions. Yes, a great copywriter won’t come cheap but the resultant increase in conversions from getting descriptions right will outweigh any costs.

Start by compiling a list of your ten most popular products and have a professional copywriter work with you and your team (especially your sales team) to refine and perfect the descriptions. Turn your product descriptions into great stories. Track conversion rates over a monthly period, both before and after rolling out the copy and, in the likely event that you see an increase, you’ll have the confidence to go ahead and invest in having each one of the site’s product descriptions rewritten.

8. Invest in Product Video Content

Video is the closest a consumer can get to a product without actually holding it in their hands, and it’s one of the main reasons why those retailers who make the investment in videos are showcasing significant levels of growth.

When a user is able to see a product up close, they are far more likely to convert; even if they’re not able to physically touch it.

Video goes a long way to bridging the gap between online and offline transactions.

It’s strongly recommend that you initially roll out video content across your top performing products in order to be able to justify the production costs associated with filming and producing.

Always ensure videos are prominent and clearly labelled, and work on a page layout which takes this into account.

9. Use Clear Progress Indicators on the Checkout

In 2024, the average basket abandonment rate was 68% – which means that two-thirds of online consumer who add something to their basket are failing to complete the purchase.

ConversionXL  has done a fantastic job of compiling ‘The Ultimate Guide To Increasing E-Commerce Conversion Rates” which highlights some of the key reasons why so many consumers are filling baskets only later to abandon them.

One of the tried-and-tested ways to reduce this, however, is to utilise clear progress indicators on the checkout for your site as this can help to show consumers how many steps are left in the purchase process or, in the case of simple checkout pages, how far through it you are.

10. Offer Multiple Payment Gateways

Last but not least; always ensure that you offer multiple payment gateways.

It may be simpler for you to only accept PayPal, not every consumer wants to use this payment platform and, as such, it’s important that you offer more than one gateway. Look into options to accept credit and debit cards directly as well as considering newer gateways such as Amazon.

By offering more than one payment gateway, you’re effectively covering all your bases and can ensure that basket and checkout drop-offs are not caused by issues relating to accepted payment methods.

The bottom line is that if your e-commerce store doesn’t tick all of the above boxes, there’s more than likely room for improvement and a real chance to generate additional conversions without growing traffic. Conversion rate optimization is not a one-off project, rather something which needs to be baked into your wider digital marketing strategy. Ultimately, increasing your conversion rate means a better ROI from marketing spend and for that reason alone is why it’s something which no marketer should ignore.

If you’re responsible for the marketing of an e-commerce store, do yourself a favour and put in place a plan to action the above tips in the coming weeks. For easy reference, here’s a summary in the form of an infographic:

Image Credits

All screenshots by James Brockbank. Taken September 2024.

Motorola Moto E 4G Review

Our Verdict

The new Moto E 4G is a worthy upgrade over the original Moto E, with upgrades in every area. For an extra £20 it adds 4G LTE connectivity and a front-facing camera, plus performance and storage improvements. It might not be as fast as the grey-market Doogee F1 Turbo Mini, but this Moto E 4G is a much better deal than the EE Kestrel, making it the best budget 4G phone intended for UK sale we’ve seen.

Motorola has upgraded its super-budget smartphone, the Moto E, for 2024. The new Motorola Moto E has received some useful hardware upgrades for faster performance, and comes in a version with 4G LTE, making it a better buy than the Moto G 4G. (Also see: Best budget smartphones 2024.) 

Motorola Moto E 4G / New Moto E review: Price and availability

Motorola’s 4G Moto E is available now at £109. Note that many networks will also require you to buy a £10 top-up, however. For example, you can buy the Moto E 4G on O2’s network from Amazon for £119. The non-4G model will be available in the US, Latin America and India from 3 March, with other countries to follow. That 3G version will cost $119.99 in the US, but a UK price is not yet known.

At £109 this budget 4G phone goes up against the likes of the EE Kestrel and Doogee F1 Turbo Mini. With some useful hardware upgrades that we’ll outline below, the Moto E is no longer just a cheap phone for first-time or light users, but a proper Android smartphone that is more than capable enough for day-to-day use. (Also see: Best cheap 4G phones.) 

Motorola Moto E 4G vs Motorola Moto G 4G

Throughout this review you’ll see how we’ve compared the new Moto E 4G to other budget phones such as the EE Kestrel and Doogee F1 Turbo Mini. The more obvious comparison is to Motorola’s own Moto G, of course. (Also see: Old Moto E vs new Moto E.)  

The Moto G has had a bit of an odd history, first sold as a 3G phone ( mk 1, reviewed), then upgraded to 4G ( mk 2, reviewed), and then a second version was released without 4G (

So ignoring the fact the mk 2 Moto G, which comes with 4G, is now over a year old, is there any reason why you might choose to buy the Moto G 4G over the Moto E 4G? 

In a word: no. 

Sold SIM-free at the Carphone Warehouse for £139, this £30 cheaper Motorola Moto E matches or improves on many of its core specs. Placed on the desk in front of me the difference in size and weight is barely noticeable (the Moto G 4G is just 2g lighter and only 0.7mm thinner). The new Moto E 4G has a newer processor, faster graphics and a larger-capacity battery. Meanwhile, the Moto G 4G has a slightly higher-resolution still-4.5in screen at 1280×720 (326ppi vs the 245ppi of the new Moto E), and an LED flash at the rear. Worth an extra £30? No chance.

Motorola Moto E 4G / New Moto E review: Design & build

The new Moto E 4G is very similar in its design to the original Moto E, with the same curved rear, chunky design that feels good in the hand, and reasonably thin screen bezel. It’s lost one of the two metal bars at the front, now with just the one at the top to hide the speaker. For a budget phone, it looks pretty good. 

Whereas you could change the rear shell on the original Moto E, with this new version you can also change the grippy band that runs around its edge, allowing you to mix-and-match colours and create your own design. Motorola shells and bands are sold separately, though, and the Moto E ships with matching black or white shell and band. (also see Best smartphones 2024 and Best Android phones 2024.) 

A key difference is the slightly larger screen. Now a Kestrel-matching 4.5in rather than the 4.3in we saw in the original Moto E, the Motorola offers slightly more screen space on which to watch videos and play games. The resolution hasn’t changed, though, meaning this qHD (540×960) IPS display has a slightly lower pixel density of 245- rather than 256ppi. Show us the difference and we’ll show you a liar. 

The display itself is good for the price, bright and reasonably clear for a qHD screen. IPS tech means colours are true and viewing angles are good. The Moto E’s screen is now splashproof; it also has an anti-smudge coating and is protected with Gorilla Glass 3. 

Despite the increase in screen size, the new Moto E is just 3g heavier than the original. The reassuringly heavy 145g smartphone is the same width at 12.3mm, which is a tell-tale sign of its budget price, and just a little longer and wider at 66.8×129.9mm.

Motorola Moto E 4G / New Moto E review: Hardware and performance

The new Moto E features several hardware upgrades. It still has a 1.2GHz Qualcomm Snapdragon chip, but the 410 chip seen here is quad- rather than dual-core. Memory is the same, at 1GB, while storage has doubled to 8GB. As before you can add up to 32GB via microSD. (Neither the memory or storage allocations would be anything to shout about with a flagship phone, but at this price they’re very reasonable.) And where the original featured the Adreno 302 GPU, this new Moto E has the 306. 

We ran the new Moto E 4G through our usual benchmarks and were pleasantly surprised with its performance. Whereas the original managed 608 points in Geekbench 3.0’s multi-core component, the new Moto E recorded 1463. In the single-core component we saw 464 points. In terms of raw performance, that makes it significantly faster than the original Moto E, quite a bit faster than the EE Kestrel, and lagging only the Doogee F1 (but that’s a grey-market phone, and you may prefer to stick with one intended for sale in the UK). 

In SunSpider it lagged those phones with its 1301ms score, but again saw a marked improvement over the original Moto E’s 1877ms. And it was the same story for graphics performance, with the new Moto E 4G turning in 6fps in Manhattan and 13fps in T-Rex (the original managed 5fps in Manhattan and 11fps in T-Rex). You can compare these results to all the phones we’ve recently tested in our article what’s the fastest smartphone 2024. 

In actual use, the new Moto E feels pretty swift in general, but there can be annoying delays when opening apps. There’s also slight hesitancy when navigating around Lollipop, but nothing you won’t quickly get used to.

Motorola Moto E 4G / New Moto E review: Cameras

One of the additions to the new Moto E is a front-facing camera. It’s only a VGA model, and not much cop for selfies (although you can set a timer), but those looking to Skype or video chat through other means will appreciate its presence. 

As before the rear camera is 5Mp, here with a f2.2 aperture, 4x digital zoom and several features such as a burst mode, auto HDR, tap to focus and quick capture. HD (720p) video is supported at 30fps, and there’s also a slo-mo video mode. There’s no LED flash, which is not at all unusual for a budget phone, but it’s a pain if you were hoping to use your phone as a torch.

The results are very much the same as we saw from the original Moto E. Images are generally well exposed, but lack detail and reveal heavy-handed compression when you zoom in and look closely. They’re fine for sharing online, but won’t produce good enlargements for printing to put on the wall.

Here’s our usual shot of St Pancras. (All are original 5Mp photos from the phone – unedited and not resized.)

Video is understandably shaky since there’s no stabilisation. However, it is captured in HD now – 1280×720 as opposed to the 854×480 of the old Moto E. It is much better than the old phone and colours are decent enough, but detail is lacking compared to the best smartphone video (possibly due to compression again) and it isn’t particularly sharp, either:

Motorola Moto E 4G / New Moto E review: Connectivity

Here’s the key change in the new Moto E: for an extra £20 over the original it includes 4G connectivity, operating on LTE bands 1, 3, 7 and 20. You can learn more about 4G in our complete guide to 4G, but suffice to say it is the fastest mobile data standard, and both network coverage and pricing within the UK is getting better all the time. 

Other connectivity specs remain unchanged, and the new Moto E 4G features Bluetooth 4.0 LE, 802.11b/g/n Wi-Fi and GPS.

Motorola Moto E 4G / New Moto E review: Software

Whereas the original Moto E ran Android KitKat, the new Moto E 4G has Lollipop version 5.0 out of the box. Amazingly, for such a cheap phone, Motorola is also guaranteeing an upgrade to the next version of Android. Read more about Android M

It’s a reasonably plain implementation of Lollipop, but with some unique Moto software features. It can show notifications without waking the screen, and monitor your activity to create useful new features and functions. Motorola Assist keeps your screen off while you sleep or in a meeting, plus there’s the double-twist gesture we mentioned earlier to launch the camera. Motorola Migrate also features, easing the transition from your old phone, and there’s Motorola Alert, which can share your location with your friends and family.

Motorola Moto E 4G / New Moto E review: Battery life

Motorola has also upgraded the Moto E’s battery. Whereas before it was fitted with a 1980mAh battery it now has 2390mAh. That’s perhaps not a big a jump as it sounds, given the faster hardware, although Android Lollipop *should* be more efficient than KitKat. 

We’ve not had this phone long enough to thoroughly test the battery, but early indications are very good, and we’re sure the ‘E will last a full day with mixed use, just as Motorola claims.

Read next: Best new smartphones coming in 2024.  

Follow Marie Brewis on Twitter. 

Specs Motorola Moto E 4G: Specs

Android 5.0 Lollipop (with guaranteed upgrade to the next version of Android)

4G LTE bands 1/3/7/20, 3G 900/2100MHz, 2G 850/900/1800/1900MHz

4.5in qHD (540×960, 245ppi) IPS display, with Gorilla Glass 3 and anti-smudge, splashproof coating

1.2GHz Qualcomm Snapdragon 410 quad-core processor

400MHz Adreno 306 GPU

1GB of RAM

8GB of storage, expandable through microSD up to 32GB

802.11b/g/n Wi-Fi

Bluetooth 4.0 LTE, GPS

5mp rear- and VGA front cameras, 720p video at 30fps

2390mAh battery

66.8×5.2-12.3×129.9mm

145g

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