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EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2) Voula Hantziantonakis

Senior Customer Success Manager, EMEA

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This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here.

The truth is – people research B2B tech products and there are types of content that align best to each stage of their journey.   The journey isn’t always linear, but what IT pros need to know throughout the process and their digital research preferences are very important in building a content plan.  In this Part 2, we explore research behind content and journey alignment and how to meet the researcher’s digital preferences as they navigate the buy.

Digital research preferences

Content can be powerful but it needs to be created for the right audience, on the topics of most interest, and distributed in the right places to truly be successful.

Your content lives across an expanded universe, not just within your own channels. You have an ecosystem of partner channels, paid media channels, organic search channels, etc. So you need to understand the buyer behaviors across these channels because that drives a lot of the decisions you, as a vendor, need to make around content.

Buyer research is becoming self-sufficient

Key findings from TechTarget’s 2023 Media Consumption Survey show that the journey for B2B tech purchases has evolved over the past few years to be very self-sufficient and digitally driven, but that has been accelerated by the pandemic.

83% of the research process is now done completely independently, without the need to interact with a vendor. And 62% can develop their purchase criteria and their vendor shortlist based solely on digital content that they find online.

This means that your own channels, like your website and your microsites, as well as those of your media partners, will do a lot of the heavy lifting to create that positive user and customer experience with your messaging and your brand.

Where IT buyers research

But where do your buyers go to find content that will help them with their technology purchases?

The good news is that vendor websites are the top destination for content right across the buying cycle, from early to late stage. This means you have control over a large part of the customer experience. So make sure your website is designed with the customer in mind with a clear flow and a way for your prospects to consume the most valuable information easily.

The second-most used resource for researching vendors is independent publishers like Computerworld, ZDNet, and TechTarget. 98% of European buyers say they prioritize independent destinations, particularly in the early and mid-stages of research. This reliance is an increase on what we’ve seen over the past couple of years. But it makes sense for early-stage research as the publishers offer non-biased, vendor-agnostic, educational content that helps buyers navigate their research needs.

Unsurprisingly, Google is still playing a huge part in how buyers are finding content. This means you need to make sure that your SEO is on point as a vendor so you’re easily searchable on Google. But you also want to work with media partners that have a robust Google presence because they will naturally bring in the right prospects for you to market to.

What content is most useful at each buying stage?

Now you know where buyers are searching and which destinations they prefer at each stage of the buying cycle, you want to know which types of content resonate best at each stage.

There is only one type of content that is high on the list for value at every stage of the buyer journey – independent articles written by industry experts.

Independent articles can address a multitude of pain points around the technology area, including reviewing and comparing vendors and products through the lens of a third-party expert that won’t be biased.

Interviews with vendor executives can be a powerful tool for closing a sale as the senior decision maker gets the final say in the purchase. Once the shortlist has been drawn up by others in the team, the senior decision maker will need to be convinced of how the vendor will solve their business pain. Could you include interviews in your content marketing?

What content should you be creating?

71% of IT buyers still lean toward reading text-based and PDF content, so you still want to have white papers, eBooks, analyst reports, etc. in your content marketing strategy.

Notably, translation of content – text-based and video – into local languages is also important, not because buyers need to read the content in their own language, but because it signals that the vendor has a strong local presence in their country and can offer local support. This is particularly important to France, the DACH region, and Spain.

Webinars and (the fallacy of) digital fatigue

Webinars and digital events have been popular B2B content formats. But there have been many vendors questioning whether they should continue to put them on as there has been so much talk of digital fatigue.

However, only 30% of European buyers say they are getting tired of attending online webinars and virtual events. In fact, BrightTalk saw a 29% increase in live attendance in the last 12 months and over 80% of IT professionals attend at least one virtual event per month in 2023. So, multimedia content is an effective content type to layer into your content marketing and strategy.

Just make sure your multimedia content focuses on topics that will resonate with your market. Intent data can be very useful for identifying these market trends and what topics are driving engagement from your buyers.

How to optimize your marketing and data

To conclude, here are some action points you may want to consider:

First, evaluate your current user experience. Be objective and empirical about it.

What are the touch points, how many are there, and where are they in your buyer journey today? Where are the gaps and where do people drop off? And how does your organization talk about content and its return on investment?

Your organization needs to have the right measurement framework in place for tracking content ROI so they know that this is an investment that is going to yield revenue results down the pipe.

Secondly, your user experience won’t be helpful unless you’re providing this experience to the right audience. So evaluate the digital channels that you are aligning and partnering with.

Are you using the right media partners that attract the right audience for you to tap into and influence? Do you have access to the intent data that helps identify the market trends and what your audience cares about? Knowing this will guide and inform the content that you create and help you provide a better user experience for your prospects and drive better results for your organization.

If you want to discuss marketing challenges and strategies, you can reach out to MOI Global.

If you want to find out more about intent data and how intent platforms can optimize your audience and marketing alignment, get in touch with TechTarget.

This blog provides unique perspectives and expertise based on our direct experiences within the EMEA market and is designed to be a resource for marketers targeting or working directly within this market.

B2B content creation, b2b technology buyers, content marketing, EMEA Content Marketing

You're reading Emea Marketer’s Content Toolbox: How To Drive Growth Through Content (Part 2)

Reach Your Audience Through Targeted Content Distribution

Leverage the power of your data

Too many marketers are spending vast amounts of ad spend to essentially learn about how their campaigns should work. Why not rethink your approach and use your existing data to transform your paid activity and enhance your return on investment.

The problem with paid content distribution

A campaign manager for a major sportswear retailer is looking at the brand’s customer base, eCRM insight and its demographic profile data. Amongst this data, they identify that a large proportion of their customers has a keen interest in football shirts. It’s the peak season for new shirts being released from all of the major football clubs, so this is a prime moment to be launching paid social and retargeting campaigns for the latest football strips. The retailer starts the campaign, and throws a significant investment behind it – in terms of both content and ad spend.

However, there is a problem. The content and imagery for this campaign prominently features the new shirt for Manchester United, yet the campaign actually reaches supporters of Manchester City, Liverpool and Arsenal. In fact, it reaches supporters of all of the other 19 Premier League clubs. As a result, the campaign misses its target, and huge sums are invested in targeting users with an ad that not only failed to appeal, but actively disengages those audiences.

It is a problem that has its roots in brands struggling to use their first party data effectively prior to deploying paid activity. This results in brands spending the greatest proportion of their ad spent on targeting incredibly wide audiences on generic terms until, eventually, they find their optimum audience.

The key to better campaigns? Your audience data

The good news is that your brand should have existing data to hand that can address this problem, transform your approach to paid activity and enhances your return on investment.

Using raw data from your CRM database and remarketing tags, and applying some basic levels of audience insights, you can transform your strategic output, segment your customer base and create new strategies for your paid activity.

Going through this process will allow you to identify demographic or behavioural trains that are intrinsically linked, and then group these into target personas. These personas can then be segmented and built into incredibly granular targeting pools.

The result is a much more efficient may of running paid ad and content distribution campaigns.

In this more efficient model, a very small level of the campaign resource (namely, time and budget) has been invested in understanding the audience at the very beginning of the campaign. Gathering the learnings from this insight ensures that you can target a more relevant audience to drive stronger engagement.

Step 1: Building your audience personas

If you want to get your content to an audience, you need to know where that audience resides online (in other words, where they are digitally active) and how they engage with brands. Without this insight, paid content distribution can be a costly exercise.

The importance of personas

Your eCRM data provides you with a huge amount of data on your existing audiences, including your regular customers, your big spenders and your dormant account holders. By segmenting these audiences, you can create a clear picture of your core customer base and your target audience.

This process allows you to spot clear demographic traits between audience groups and, most importantly, allows you to understand what is likely to trigger them into performing a positive consumer action. These key incentivisation points will ultimately dictate which messaging is targeted to each audience group, and at which point in the buying process.

Introducing lookalike marketing

Using sophisticated lookalike technology, combined with further audience insights tools based on engaged users, it is possible for a brand to grow its audience extremely quickly.

Step 2: Segmenting your audience

Having identified where the opportunities to grow your audience are, you now need to segment them. This is where your retargeting activity becomes increasingly powerful.

Let’s go back to our football shirt analogy from earlier. That situation is a result of broad customer segmentation and broad content messaging. It is something that, through the correct use of retargeting tags, is easily addressed.

By creating much more detailed and granular audience segmentation buckets, based on both demographic – activity behaviour, we can ensure that any retargeting message is optimised for that audience based on the behaviour traits that we would expect for that group.

This level of granularity has the power to transform your content distribution strategy into a channel that can really deliver significant return on investment.

Step 3: Turning content into acquisition

This level of segmentation takes significant ‘guesswork’ out of paid content distribution, ensures that a brand’s ad budget is directed only at audiences that will drive acquisition, and only in ways that will most effectively engage those audiences. It ensures that only those customers that may welcome a ‘harder-sell’ message are exposed to it, whilst those that prefer less aggressive messaging are not exposed to overtly sales-heavy content.

This means that ad spend can be directed on growing and reaching audiences that are directly aligned to the overall business objectives, that spend isn’t wasted on audiences that you are unlikely to convert, and that your return on investment on paid content distribution is vastly improved.

Five takeaways you can use right now Rethink your approach

Too many marketers are spending vast amounts of ad spend to essentially learn about how their campaigns should work. This means that budget isn’t being utilised effectively and isn’t delivering a return on your investment. There are better ways to learn about your audience without utilising your ad budget.

Get stuck into your customer data

One of those better ways is to dive into your first party data. Your customer data provides you with an unrivalled level of insight into who your customers are, how they behave and why they interact with your brand.

Understand your audience

Using this data, you can build a clear picture of your most engaged customer groups, your most profitable customer groups and the customer groups that have left your brand.

Grow your audience reach

It’s highly likely that the audiences that you want to reach share the same behavioural and demographic traits as the audiences that you are already reaching. By performing lookalike matching on your current audience groups, you can identify a potentially huge target audience for your brand to target.

Target them with the right content

Understand how those audiences interact and engage with your content, and retarget them with something that is relevant. The more granular your customer segmentation is, the more effective this retargeting will be.

For a quick and easy guide to optimising your social strategy request our ebook now and start driving ROI from social.

How Content Marketing Helps Non

Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too.

I can guarantee that your non-profit has a mission.

Can you guarantee that the public knows what your mission is?

That’s where content marketing comes into play.

If you’re not sure what content marketing is or why it is important, read this first.

All too often, for-profits and non-profits alike treat sales and marketing as two separate entities.

Though non-profits and NGOs are not selling anything, they are raising funds and definitely need to be discoverable to support their organizational goals.

Both types of businesses see much greater success when combining forces and ensuring that the “sales” (or fundraising) and marketing teams are on the same page.

Even if you run a small non-profit wherein your fundraising and marketing “teams” work as one person, you can still benefit from reviewing the steps below.

Ultimately, your non-profit or NGO has three main goals: Promote your organization’s message, increase brand awareness, and help rally supporters around a cause.

Content marketing can help with all three. Here’s how.

Promote Your Organization’s Message

Before promoting your organization’s message, be sure you have a solid understanding of the time-ask effect.

Studies have shown that people are more likely to have a positive reaction when asked to share their time – which creates an emotional response that they’ll likely remember – versus when asked to share a monetary donation.

Of course, your non-profit needs monetary donations to survive, but it is best to create the emotional response first, which will, in turn, motivate donors to give more than if they’d been directly asked to donate upfront.

Your non-profit or NGO’s content marketing should include mention of the opportunity for monetary donations; however, be sure it also includes an invitation for time donations as well.

Additionally, it would be beneficial to offer the opportunity to donate other personal resources, such as expertise, that will ultimately impact your non-profit.

Ultimately, the goal in promoting your organization’s message should cultivate a giving mindset – one in which donors do not feel pressure to contribute with money alone.

Increase Brand Awareness

In order to begin increasing your brand awareness, the general public must first know that you exist and know what your organization’s goals are (hence why promoting your organization’s message comes first).

Remember the ice bucket challenge?

That could be you next!

When you set a goal of increasing brand awareness, you are intrinsically setting a goal to increase traffic to your site, increase donations (revenue), gain your audience’s trust, and set yourself up as an authority in your industry.

Sometimes, you’ll focus on one goal at a time; other times, you’ll be able to hit two (or three or four) birds with one stone.

To begin, you’ll need to determine the type of content you want to use to promote your brand:

Some brands may function while using all of the above; however, others may want to focus on one or two.

Regardless of what your non-profit or NGO centers around, you should choose at least two content marketing strategies listed above to help increase your brand awareness.

Just as there are many “styles of learning” in a classroom – hands-on, teacher-led – there are many styles of consuming content.

If your brand is available to consume through a multitude of platforms, you’ll likely see an increase in donations.

Help Rally Supporters Around A Cause

As the number of places and platforms your brand is seen on increases, the authority you hold also increases.

If you are consistently producing quality content, you’ll not only have an audience that finds you trustworthy, but you’ll also have an audience that passes on your content — whether through a retweet, share, or good old-fashioned word-of-mouth.

Acquire Emails

It is crucial that you maintain contact with any and all persons that have an interest in your cause.

If a person lands on your website, be sure you have a method of prompting him/her/them to share contact information so that you’re able to continue the conversation.

The more emails you acquire, the more prospective donors you have.

If you use a platform known for working with non-profits (like Salesforce), they have a lot of documentation and non-profit-specific programs about how to acquire emails and use them wisely as a non-profit specifically.

Know Your Audience

At least once a year, conduct audience surveys for your target constituencies (donors, volunteers, anyone on your mailing list).

Ferris Bueller taught us that: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

This sentiment does not exclude your supporters.

As the world changes, people change how they feel and behave, as well.

In fact, your organization’s priorities might change.

Use annual surveys to consider what your audiences value and what compels them to take action.

Make Your Content Relatable

Knowing your audience will help you determine how to make your content relatable.

By nature, people want to help other people, but people also live busy lives and may need to be reminded of ways in which to help.

Part of your content marketing plan should include making relatable content.

If your videos, webinars, podcasts, etc. include descriptions or examples of opportunities that the average citizen can relate to or engage in, you’ll see an increase in supporters for your cause.

Create The Opportunity For User-Generated Content

Hand-in-hand with making your content relatable comes user-generated content.

If you provide your donors with the opportunity to show their support for your cause by posting while using a hashtag, not only will people rally around your cause, but you’ll increase your brand’s awareness.

It’s a win-win!

Encourage users and followers to include their own personal message along with the hashtag so that they feel a personal connection to your cause.

The Takeaway

Content marketing is not reserved for for-profit businesses; non-profits and NGOs can and should reap the benefits as well.

When you see “tips and tricks” for content marketing, don’t keep scrolling – read!

To maximize your “sales,” work as a team to promote your organization’s message, increase brand awareness, and help rally supporters using a variety of platforms.

More resources:

Featured Image: Dragana Gordic/Shutterstock

How To Handle Duplicate Content At Enterprise Scale

Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals.

It’s also not helpful to searchers, which results in search engines like Google identifying other content as the better answer.

Search engines can filter out pages from top search results and include certain pages that might not be the desired page to be ranked prominently for your site, as well.

Duplicate content doesn’t necessarily mean that someone has stolen or copied your content without permission (although that does happen).

At the enterprise level, you may have dealers, affiliates, or others who sell your products using your content.

Sites that are part of the same corporate model, or feature products or services from the same creator or manufacturer, may have content that is exactly the same as yours.

Even if you aren’t doing anything spammy or malicious, you need a strategy for handling duplicate content inside your site and related to other sites.

With an enterprise site, you don’t have the luxury of just updating a page or two or writing some custom tags to resolve the issues.

Enterprise sites with the complexity of potentially thousands of pages, products, services, locations, or regulated content have several challenges.

The good news is that there are specific ways to handle duplicate content at an enterprise scale.

1. Guidelines For Content Use

If you own or create content and have others that sell, feature, or license your products or services, you need to exert as much control as possible over the use of the content.

You’ll likely allow dealers, vendors, and affiliates to use descriptions and details to maintain brand integrity.

However, for your site to maintain the most authority and rankings, you need policies on what content can be used and what can’t. And, in some circumstances, you’ll need rules or guidelines on attribution.

Doing everything to minimize content that you intended to be part of the parent brand’s unique content from being “borrowed” or used is important.

That doesn’t mean others can’t use it, but be clear in what is free use, what requires attribution, and anything off-limits.

2. Auditing

Know what content on your site is duplicated from page to page and elsewhere on the web. There are several great tools for detecting and reporting duplicate content within SEO tool suites and standalone tools like Copyscape.

Get into a regular process and routine of internal site audits as well as web audits for duplicate content so you can find anything new.

That allows you to determine any uses (per the point above) that aren’t authorized to try to manage or navigate.

3. Dynamic Variable Tags

Enterprise-level sites often have thousands of pages.

They don’t lend themselves to manual title tags, meta descriptions, and heading tags. Even if they did, it would take quite an effort to write, monitor, and document the tags to make sure they don’t contain duplication.

For large ecommerce sites, lead gen sites, and brand sites that have products, blog posts, tech specs, and large sections and databases of user-facing content, it is important to create a dynamic set of tags.

In the old days, this meant an SEO working with a developer to write formulas for tags to build based on database information. Most current sites have content management systems allowing tags to have dynamic variables and syntax.

4. Evaluate Global Template Content

The more header, footer, and other global page content, including navigation and sub-navigation that you have on every page, the more unique body content you’re going to need.

This is important if you’re working toward a best practice of having no more than 20% plus or minus duplicate content per page.

This is especially important on pages that don’t have a lot of copy or aren’t long-form content pages.

Header copy, text in links, and footer copy that is the same on every page or within specific sections or content types are forgotten.

If you don’t have to spell out every link on every page in a mega menu, don’t.

If you don’t have to have a massive disclaimer on every single page footer, don’t. Look for ways to minimize global content and know that if you have to have a lot of it, you will need to have more body content to offset it.

5. Scalable Copy

This can be the most challenging enterprise duplicate content remedy or prevention method. Scaling copy can be time-intensive and difficult.

Get stakeholders on board, and if you can do it, I strongly recommend it.

I worked with a restaurant chain that had about 100 locations nationwide and it took some time and effort, but we were able to get to a point where every restaurant’s page of the site was at least 80% unique content.

Beyond that, we were able to expand the pages into sections of unique content.

That was a game-changer and helped us achieve top rankings in local and traditional search across markets. We could even compete with several restaurants in the same market, stacking rankings at the top and avoiding Google filtering.

If possible, work with content creators, franchisees, copywriters, UX designers, and developers to creatively find ways to craft unique copy and content for each location.

When it comes to products and ecommerce – start with categories or product lines to prove the value.

Use dynamic content blocks (similar to dynamic tags noted earlier) to factor in more detailed copy per page as products get more specific and technical.

6. User-Generated Content

Going beyond scaling content within internal resources, I recommend looking for ways to incorporate user-generated content as well.

This can include pulling in reviews (if rendered as content on the page), testimonials, FAQs, forums, and other content that helps offset duplicate content from page to page, as well as provide new, unique copy about the subject matter of that specific page topic.

This can create an opportunity for scale with fewer internal resources as long as there isn’t a heavy need for moderation, legal review, and other gatekeeping steps that put a burden on the enterprise-level operations.

7. Canonical Tags

Sometimes the last resort and sometimes the first line of action, canonical tags can be a great solution for enterprise sites handling duplicate content.

Canonical tags should be a standard for any situations where pagination occurs (as opposed to lazy-loading, AJAX, and infinite scrolling situations – which can still include canonical use and have their own risks with indexing).

In any situation where you intentionally have duplicate content within your site, use canonical tags to point to the page you care the most about getting ranked prominently.

This is your way to aggregate link value and visibility for one page by being clear about your duplicate content situation.

When it comes to pages on other sites – you can also link back to the original across domains to ensure the proper credit and attribution are given.

Even if you can’t get the canonical implementation, at least try to get a link back to the source as attribution.


Content management and strategy on an enterprise site have unique challenges with the scale, size, and scope of related companies or entities allowed to use the same copy or have relationships that aren’t always possible to manage.

Using dynamic, technical, and copy-based scaling strategies, you can minimize the amount of duplicate content or manage it in ways that give you control of the situation and pages that receive value.

More resources:

Featured Image: Evgeny Zimin/Shutterstock

How To Use Content Locking In WordPress? – Webnots

Content locking is a way for site owners to limit the amount of content users may see or access. When content is locked, users won’t be able to access it until they do a specified activity. This activity could range from subscribing to an email newsletter to purchasing premium material. Not every website owner wants to give away all of their stuff for free. Locking material away is one of the many methods to make money from a  website, and that is why some site owners require users to take a specific action to access certain pages, articles, or portions of the website. This post will specifically look at how to use content locking in WordPress using free plugins.

Purpose of Content Locking

You may increase social shares and email signups by adding a content locker to your website.

Content locking can also significantly enhance social engagement, which will help your site attract more visitors and rank higher in search results.

By restricting who has access to your content, only those genuinely interested in your products and services will go the extra mile of trying to unlock your content. That enables you to select what offers to send customers based on the content they choose to unlock and because you’ll be sending out more appropriate marketing messages.

Note: Even though you have complete control over the content you hide, keep in mind that it should have a high value so that visitors are eager to unlock it. Consider incorporating your most recent postings, especially your most instructive or amusing pieces, as well as outstanding photographs or high-definition videos.

Examples of Content Locking

Before we explain how to use content locking in WordPress, let us showcase some live examples that you can see on the web. Though these websites may not use WordPress, these examples can give you an idea of how to use content locking in your site.

Quora is one of the most popular Q&A sites on the web that allows you to read the first view for free. For further exploring the site, and you need to register for an account.

Content Locking in Quora

Second example is from The New York Times newspaper site. similar to Quora, you can read one article free and need a registration or subscription for further access.

NY Times Content Locking

Last example is from Business Insider that locks the content when detecting an ad blocker in browser. You need to disable the ad blocker or subscribe to read the content.

Content Locker WordPress Plugins

WordPress content locker plugins can boost your social sharing, traffic, and conversion, all of which can help your mission to have a successful online presence. Content locker plugins enable you to lock blog posts, articles, reports, webinars, downloadable tools, and other types of material. We will look at two different WordPress content locker plugins, their capabilities, and whether or not they’re suitable for your website. These plugins include:

1. Locking Content with Subscribe to Unlock Opt-In Content Locker Lite Plugin

Form Settings

Scroll down and set how the subscriber’s username and email will appear in the form settings for them to fill out.

Select the “Terms and Agreements” tab, check the box, and type the text that will appear on the form.

Create the button text you like. Similarly, go to the footer area, check it, and type the footer text you want.

Email Settings

Now that you have finished the setup, return to the “General Settings” and copy the shortcode. Insert the copied shortcode in the post where you want to lock the content. You have to paste the shortcode just above the part of the content you want to hide. Publish the post and check how the content locking looks on the browser.

Note that in the premium version of the plugin, you can lock the content directly from posts or pages. In this case, a lock icon on top of your pages/posts will enable you to do that.

2. Locking Content Using WP Private Content Plus Plugin

WP Private Content Plus is a WordPress plugin that makes it easy to keep your crucial WordPress site content safe from visitors, members, specified user roles, or a group of users. This plugin supports content limitations on posts, pages, custom post types, navigation menus, widgets, and post attachments. Similar to the previous plugin we have explained, you can use shortcode and conceal certain content of posts and pages. It also gives each site user their own private portal page and enables the administrator to add user-specific material to this client section. The material in this private portal will only be visible to the owner.

WP Private Content Plus also lets you show various menu items to different users depending on their login status and roles. Since many features are limited to premium version, we will explain here about few content locking features that free users can use. To use this plugin to lock your content.

Enabling Content Locking Locking Content Globally for User Roles

Apply Global Restrictions

Select the user role from the “Visibility” dropdown to allow that user role to view the content. All other user roles will be restricted from viewing your posts. For example, you can select the “Visibility” for “Selected User Roles” and choose “Editor” option.

Apply Global Restrictions for User Roles

Only editors in your site can view all the post content and all other users will see a small message saying, “You don’t have permission to view the content”.

Posts Restricted

Similarly, you can enable global restrictions for pages under “Page Settings” tab.

Locking Specific Post Content for User Roles

If you want to lock only specific post or page content, first disable any global restrictions that you have applied. Edit the post or page and scroll down to see the meta box that says, “WP Private Content Plus – Restriction Settings”. You can set the visibility and allowed user roles here which will be applied to that specific post.

Individual Post Restriction Settings

The plugin will show a similar message like above when someone try to view the restricted post. In addition, you can setup a setup redirection so that restricted users will be redirected to another page. It is also possible to upload files that can be accessed only by the restricted user roles.

Note that the restricted posts will show the same “You don’t have permission to view the content” message in all archive pages like category, tags and author archives.

Creating Private Pages for Users

The next notable feature of the plugin is that it allows you to create a custom page for each user and personalized content. Note that you can only create a single custom page for user with the free version and need to buy the premium version to assign multiple posts to users. As a first step, you need to create a new page like any other pages on your site.

Select User

The plugin will load an editor for you to add the user’s designated private content material.

When done typing the private content for the user selected, scroll down and save.

Setup Custom Content

You will receive a notification stating that your private content has been successfully updated.

When the person you’ve chosen signs in, they’ll have access to the content you’ve designated for them. In our case, When John Doe logs in, he will see the content that has been locked for him. The image below illustrates that.

Content Locking Result

If the user “precious” visits this site’s page, there will be not content visible because we have assigned the content only for “John Doe”. Good part of this approach is that you can use single “Private User Page” section to create a page for multiple users without navigating to different places. However, you need pro version for assigning additional posts or pages to users.


To sum up, we can say that content lockers can come quite in handy in assisting your site in achieving its conversion goals. Choose a plugin that offers a solution and meets your site’s requirements. Make sure to lock content that your visitors will respond to and want to open. Most importantly, keep an eye on your analytics to evaluate how effective your content locker works for you.

Editpad Paraphrasing Tool: How To Create Undetectable Ai Content?

AI is one of the leading contributors to content creation today. Experts suggest that around 33% of marketers use AI to create content in one way or another. Meaning they might be using it to create outlines, product descriptions, or downright entire content pieces.

This indicates one thing; AI is the future of content creation. Now, it might be looked down upon to use AI to create content. But there are counter AI tools that help marketers avoid AI content detection. In a way, these tools help make the content original.

One such tool that we are discussing today is EditPad’s paraphrasing tool. How does it help create undetectable AI content? That is what we are here to find out, so let us get started and understand a few important things first.

AI content detection is not exactly rocket science. While there are AI content generators, there are AI content detection tools that sense that the text was not written by a human hand. Human-like content has soul and is a bit more friendly, casual, and sometimes even conversational.

Whereas GPT/AI-generated content would sound too perfect. In a way, this content would be robotic, will have no blemishes, and feature near-perfect punctuation. Therefore, the counter-AI tools can detect whether the text was written by a human or AI.

However, that does not mean it is beyond fixing. A lot of ethical ways allow users to employ AI and create content without letting AI do all the work. Because there are implications when writers are caught using AI in certain settings.

Academic writers might face suspension, whereas professional writers might face various penalties too. That is why it is important to understand the removal of AI content properly.

Now how do you go about removing AI content with EditPad’s paraphrasing tool? To do that, we first must understand how AI is used in content creation.

Then, we will analyze how content is captured/caught by AI using detection techniques. And finally, we will talk about using EditPad’s paraphrasing abilities to remove said AI content. So, let us begin.

The three main uses of AI for any content creator today are for research, creating outlines, and the content itself. While it is not really approved in many places around the world to use AI for content creation, using AI for research and creating outlines is quite all right. Here are three examples of it:


Here you can see that CPU generation can be a difficult concept to grasp, but AI simplifies it and explains it in layman’s terms. For someone looking to write about it, this can prove vital as research instead of having to understand it through Google.


Creating outlines is another way where AI is used, as you can see. It simplifies the process and helps the writer focus their research on specific areas by creating an outline, as seen above.


And in this prompt, you can see that the content written by AI is quite comprehensive. However, it is unacceptable as the ethical moral of doing this still hangs in the balance.

Now, as quick as AI is in writing content, some tools can catch it just as quickly. One such example would be EditPad’s own AI Content Detector. This tool uses the same techniques that we talked about earlier and can detect AI-written text like this:

As you can see, even if the writer has made some changes, it is still detecting it as AI-written content. So, let us keep going to find out how you can get rid of this detection.

This is when using EditPad’s paraphrasing tool can be handy to help you remove AI content. We have AI-written content, and now all we need to do is use EditPad’s paraphrasing to remove AI content from our text. Here is how:

You can see that EditPad has rephrased the text quite a bit. So, does it remove AI content detection? Let us evaluate it:

You can see that the content’s human-written percentage has gone from 53% to 92%. This tells you that EditPad does indeed help you remove AI-content detection. Now, there are plenty of content modes offered by this tool, such as:






That means users can try more than one type of content mode to match the rest of their text. This also helps in matching the content with the rest of their text.

Manual paraphrasing can be thorough but also lengthy. Moreover, manual paraphrasing takes a lot of time and might even cause additional stress. All of the things that we did in this article basically took only a few seconds.

From generating text with GPT to rephrasing it with EditPad’s paraphrasing tool, it all took less than 5 minutes. Now, consider all the hassle manual paraphrasing can cause, such as:

Reading and understanding.

Writing and proofreading.

And finalizing by checking for AI content again.

Even then, chances are AI content might still be there. Whereas using a paraphraser removes any doubt that the content will not be the same as it was before—we saw the demonstration above. For instance, EditPad’s paraphrasing was:



And easier.

It did not just save us from the hassle, but it also saved us from the implications of AI content detection. Therefore, EditPad paraphrasing is not only better than manual paraphrasing; it is also quicker and easier to do.

These are some of the key essentials of removing AI content with the help of EditPad’s paraphrasing tool. Using AI responsibly is the best way to ensure that no unethical outcome of the technology happens.

That is why writers should try a few different things, like using EditPad’s paraphrasing tool. Not only did it rid the content of AI-generated text quickly, but it also generated better text. Therefore, it is essential for those who use AI to assist with content writing.

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