Trending February 2024 # Exclusive Interview With Vasudevan Swaminathan, President & Chief Consultant At Zuci Systems # Suggested March 2024 # Top 7 Popular

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Digital transformation has long crossed the status of being a buzzword; instead, it has become a necessity for companies to keep pace with market competition and eventually be on the winning side. A smooth transition to the digital realm is only possible through innovative and unique software solutions which only a few companies can provide. Zuci Systems is one such company that has been set up in 2024, has been clocking tremendous success in making companies achieve their digital transformation goals. Analytics Insight has engaged in an exclusive interview with Vasudevan Swaminathan, President & Chief Consultant at Zuci Systems. 

1. Kindly brief us about the company, its specialization, and the services that your company offers. 

At Zuci Systems we help our clients in their Digital Transformation journey with our software solutions and services offerings. Our objective is to leverage technology to build applications that are user-friendly, deliver exceptional user experience, and are secure, scalable, and of high quality.  

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

We bootstrapped in 2024 with the objective to build quality software products. Since the founding team’s experience was in Software Testing, we started working with clients in that space but soon customers engaged us in Software Development, Data, Analytics, and other initiatives. We have about 30 clients now for whom we work in different areas.  

3. Brief us about the proactive Founder/CEO of the company and his/her contributions to the company and the industry. 

The CEO is fairly a hands-on person who helps our clients with tech consulting particularly in the QA (Quality Assurance) space. He is a Forbes Technology Council Member who often shares his thoughts on various forums and events. A google search can reveal more about his industry contributions.  

4. Tell us how your company is contributing to the IoT/AI/Big Data Analytics/Robotics/Self-Driving Vehicles/Cloud Computing industry of the nation and how the company is benefiting the clients.

“Insights & Intelligence” is a specialty area for Zuci since 2023. We were one of the earliest companies to build solutions in Data Sciences, Machine Learning for banks and other financial institutions. A large Asian bank has deployed our machine learning model in production, which has resulted in 99.4% accuracy in churn prediction. A number of other solutions such as Forms Recognizer are used by our clients who are in the Banking and Healthcare space.  

5. Kindly share your point of view on the current scenario of Big Data Analytics and its future.  6. What is your biggest USP that differentiates the company from competitors?

Our technical strength and hiring process helps in building that strength. We have 300 engineering minds who have been handpicked by our technical and HR leadership. These are consultants who are not just task-oriented but who have the ability to understand and drive our client’s “Digital” needs  

7. Please brief us about the products/services/solutions you provide to your customers and how they get value out of it

Our customers are mainly in the “Banking” and “Healthcare” space today. While we do work on many areas for our clients, our work on UI/UX, Analytics is something that customers often speak of very highly. Our solutions in the Predictive/Prescriptive Analytics space, Forms Recognizer are cost-effective and bring a lot of value to our clients.  

8. How do you plan to revolutionize the Indian/US/Isreal market and what are your plans to tap the market?

Our solutions for US credit unions are picking a lot of traction mainly in the “Robotic Process Automation” space. We expect financial institutions on a wider scale, to embrace process automation in the next couple of years.  

9. How is Machine Learning (ML) shaping the IT/Big Data/Robotics industry today? How is it changing the role of CIOs and Leaders?

As mentioned earlier, “Data” will play a critical role across all systems in the future. How “data gets trained” will be critical for any system that is being built to solve a problem. CIOs and other leaders should know how to use data wisely to solve their customer’s problems as wrong data can be misleading in building machine learning or AI systems.  

10. How does your company’s strategy facilitate the transformation of an enterprise?

Our strategy is to be cost-effective while not compromising on quality. These are usually contradicting but we are helping our Enterprise clients repeatedly with this approach. We constantly look for ways to optimize costs in the form of licenses, subscriptions, etc while we try and innovate by building home-brewed solutions that help our enterprise clients.

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An Exclusive Interview With Mandeep Singh Kumar, Vice President And Gm, Intuitive Surgical India

Advances in technologies including Artificial Intelligence, Big Data, Cloud Computing and more have driven businesses across diverse sectors to the next level. Healthcare industry is one of the leading adopters of these disruptive technologies. The industry now has moved to robotics that enables surgeons to effectively perform complex surgery, also known as robotic-assisted minimally invasive surgery. A company which pioneers in offering innovative, robotic-assisted systems that help empower doctors and hospitals to make surgery less invasive than an open approach is  

Kindly brief us about Intuitive, its specialization and the services and products that you offer.

Intuitive, based in Silicon Valley, is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery. We bring more than 25 years of leadership in robotic-assisted surgical technology and solutions to help make surgery less invasive and easier on patients. Intuitive develops, manufactures and markets the da Vinci® robotic-assisted surgical system and the Ion™ endoluminal system. Currently, there are over 5,500 da Vinci systems installed in 67 countries, and more than 7.2 million da Vinci procedures have been performed globally.  

Tell us about your company’s technological contribution in the industry and how the company is benefiting the customers.

Since the da Vinci surgical system became one of the first robotic-assisted systems cleared by the FDA in 2000, we’ve taken robotic-assisted surgery from “science fiction” to reality. Since then, the da Vinci surgical system has been widely adopted by surgeons and benefited millions of patients – over 52,000 surgeons globally have trained on the da Vinci system, and more than 7.2 million robotic-assisted procedures have taken place worldwide, with 1.2 million taking place in 2023 alone. Roughly, every 26 seconds, a surgeon somewhere in the world starts a da Vinci procedure. Robotic-assisted surgery allows surgeons to perform many types of complex procedures with more precision, flexibility and control that is possible with more traditional techniques, such as open or laparoscopic surgery. The da Vinci system is designed for complex surgery using a minimally invasive approach – in other words, procedures performed through very small incisions. The da Vinci surgical system includes an ergonomic surgeon console or consoles, a patient-side cart with three or four interactive arms with a high-performance vision system and wristed instrumentation. The surgeon controls the arms while seated at the computer console near the operating table. The console gives the surgeon and OR staff a high-definition, magnified, 3D view of the surgical site, which allows everyone in the OR a clear and unobstructed view of the patient anatomy. By providing surgeons with superior visualization, enhanced dexterity, greater precision and ergonomic comfort, da Vinci surgical systems make it possible for skilled surgeons to perform minimally invasive procedures involving complex dissection or reconstruction. For patients, da Vinci surgery can offer many potential benefits compared to more traditional methods, such as open surgery and laparoscopy, including less blood loss, less pain, fewer complications, shorter hospital stays, fewer readmissions, faster recovery and smaller incisions. These benefits can extend to hospitals as well – faster recovery and fewer readmissions can free up hospital beds and take the pressure off the overall healthcare system. Recently, we also expanded from RAS to lung cancer biopsy by launching Ion. It is an FDA approved system that features an ultra-thin, ultra-maneuverable catheter that allows navigation far into the peripheral lung, and unprecedented stability enables the precision needed for biopsy. It enables the physician to extract a sample to detect the disease without the need for invasive surgery. Currently, Ion is in use in the US, and the initial results are promising. It is not yet available in India  

AI is projected to be the next big market. How is AI contributing to the making of your products?

Intuitive has continually refined its technology with input from surgeons, and we invest heavily in R&D with an eye to the future. One of the exciting aspects of robotic-assisted surgery is that you are putting a computer between the surgeon and the patient, which enables new possibilities that are not available with open or laparoscopic surgery. Much of the work we are doing is figuring out how we, as an industry, can make surgery better for both patients and surgeons. If you use ML and AI to identify patterns, such as optimal approaches to surgery, you can incorporate that into teaching and simulation exercises for surgeons and care teams, identifying ways to increase consistency and precision.  

How do you plan to revolutionize the Indian market and what are your plans to tap the market?

India is a long-term, important market for Intuitive, and we are investing in India for the future. Currently, there are over 70 da Vinci systems in use in hospitals throughout the country. We are building on a strong foundation created by nearly two decades of innovation and success in India. During this time, two key factors have helped to drive the rise of robotic-assisted surgery in India: the skill and pioneering spirit of Indian surgeons, and the impact that robotic-assisted surgery has on their patients. Indian surgeons have made important contributions to the evolution and development of robotic-assisted surgery over the past two decades. Since the first robotic-assisted surgical procedure in India was performed with a da Vinci surgical system in 2002, we have been training and collaborating with pioneering Indian surgeons throughout the company’s history. As a result, India now has a pool of committed, skilled and highly passionate RAS surgeons, who have a robust patient flow, manage complex cases and collaborate with their peers around the globe. This foundation of success and innovation prompted Intuitive to move to a direct business structure in India in mid-2024 to further expand access to the benefits of robotic-assisted surgery to patients, surgeons, hospitals and the healthcare system. We are headquartered in Bengaluru, which is Intuitive’s sixth international office. In India, over 500 surgeons have been trained on the da Vinci system. Surgeons across India are adopting the technology, adapting to it quickly and looking at it as a tool that provides them with additional capabilities, such as superior visualization, enhanced dexterity, and greater precision, that can help them deliver clinical benefits and economic value.  

What are some of the challenges faced by the industry today?

Intuitive’s focus is patients first, always, which drives us to continually ask “how can we improve outcomes?”. Robotic-assisted surgery has made a positive impact on the lives of millions of patients, and we have consistently worked closely with surgeons and hospital staff over our 25-year history to identify new opportunities for improvement. To accomplish this, we are continuing to innovate our products, but we are also innovating in terms of what we call our “ecosystem” by enhancing the capabilities that support the technology and long term success of surgeons and hospitals, such as helping to train surgeons and using analytics to help our customers. Going “direct” in India has enabled us to provide better access to these capabilities to surgeons and hospitals throughout the country. In India, robotic-assisted surgery is still in a nascent stage, but demand and interest are high. We see evidence of this in the growing surgeon community, and in increasing the adoption of RAS by hospitals across the country. This has included prestigious government institutions – recently Dr. Harsh Vardhan, India’s Minister for Health and Family Welfare, attended a ribbon cutting ceremony for the robotic-assisted surgery facility at Safdarjung Hospital in New Delhi.  

What does your technology and business roadmap look for the rest of the year?

One of our key focus areas is on hiring employees in sales, support, clinical affairs, marketing, training, regulatory and other areas in order to best support our customers and facilitate access to, and expansion of, robotic-assisted surgery to more patients and institutions throughout the country. Intuitive has a very strong, mission-driven global corporate culture, and we are excited to bring that to life here in India, working to build our team in order to develop and deliver the tools, technologies and solutions to help improve the lives of patients.  

What is your roadmap for the Robotic-assisted surgery (RAS)market?

The demand for robotic-assisted surgery in India has, in part, been driven by the same factor that has driven adoption globally: a desire to offer a minimally invasive option that can improve patient outcomes. Compared to other more invasive methods, robotic-assisted surgery can provide surgeons with additional capabilities and the ability to operate through small incisions, which can make surgery easier on patients. The benefits to patients from minimally invasive, robotic-assisted surgery can include fewer complications, less pain and scarring, less blood loss and faster recovery – essentially getting patients back to their lives faster. These benefits can create dividends for hospitals in India – faster recovery can mean shorter hospital stays and fewer readmissions, freeing up a limited supply of hospital beds and helping take pressure off the overall healthcare system. Today, we see a high incidence of cancer among the general population and based on a recent WHO report, cases of cancer are projected to rise in India. One of our focus areas is procedures tied to critical types of cancer, primarily around the specialties of urology, gynecology, and general surgery, and we see the high utility in that space in the future. In India, and across the globe, the surgeon community will also continue to play an important role in the future of RAS, as they collaborate, share their personal experience adopting RAS and the positive impact it has had on their patients. The 2023 launch of the Indian Chapter of the Clinical Robotics Society Association (CRSA), a global association dedicated to surgeon training, and now the first Indian robotic surgical society, demonstrates the growing enthusiasm and maturity of the surgeon community, and we look forward to our continued collaboration with surgeons and surgical societies.  

Which industry verticals are you currently focusing on? And what is your go to market strategy for the same?

As the global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery, Intuitive essentially helped created and define the robotic-assisted surgical device industry vertical. The da Vinci was one of the first robotic-assisted surgical systems to be cleared by the FDA in 2000. Since then, da Vinci surgical systems have been adopted by surgeons across the globe used in more than 7.2 million minimally invasive procedures across a number of surgical specialties. Some of our key focus areas include gynecology, surgical oncology and urology.  

Could you shed some light on the safety aspects of robotic-assisted surgeries?

Some of the best indicators of safety can be found in clinical literature. To date, there are more than 21,000 peer-reviewed, published studies and reports that examine the da Vinci surgical system and generally support the safety and intended performance of RAS. For patients, da Vinci surgery can offer many potential benefits compared to open surgery, including less blood loss, less pain, fewer complications, shorter hospital stays, fewer readmissions, faster recovery and smaller incisions. Surgeons who use the robotic-assisted systems find that it can enhance their precision, flexibility and control during the operation and provide superior visualization compared to traditional techniques such as open and laparoscopic surgery. With robotic-assisted surgery, surgeons can perform complex procedures that can be difficult with other methods.  

What is your biggest USP that differentiates the company from competitors?

Our focus is not merely introducing the technology by installing a robotic-assisted surgical system, but assuring that we can support our customers in establishing strong robotic-assisted surgery programs through everything that “surrounds” and supports the technology: training, customer service and support. We call this our “ecosystem” and it helps us help our customers by ensuring the long-term success of each robotics program.

Exclusive Interview With Conor Winders, Executive Vice President Of Product And Engineering At Administrate

Administrate is helping the world’s most forward-thinking companies to level up through learning. This platform enables companies worldwide to optimize their training operations and enables more efficient learning and development, helping customers and partners level up their teams and processes through learning. This software is a SaaS product built for scale and extensibility, essentially a hub for training operations, that can be used both with internal training departments or companies providing external training.

1. Kindly brief us about the company, its specialization,/ and the services that your company offers.                

In short, Administrate is helping the world’s most forward-thinking companies to level up through learning. Our platform enables companies worldwide to optimize their training operations and enables more efficient learning and development, helping customers and partners level up their teams and processes through learning. This software is a SaaS product built for scale and extensibility, essentially a hub for training operations, that can be used both with internal training departments or companies providing external training. Operational administrators use our platform to drastically improve efficiency by the automation of repeatable tasks, as well as robust reporting that allows them to tie the impact of training directly to business outcomes.

We are a remote-first, global company with hubs in the U.K., North America, and Lebanon. With a diverse and talented team, we are committed to building the Ultimate Human Organization through how we work together and with our partners. We believe our people are the key to our success and that we can change the world together. 

2. How do you see the company and the industry in the future ahead?

The potential for what we are doing at Administrate is enormous, and the opportunity to make a real impact on the world is exhilarating. With each customer that we engage with, we are creating more case studies that demonstrate our ability to optimize an organization’s training operations and positively impact business outcomes. There’s a tremendous upside in leveling up your team from an employee engagement and retention perspective, and Administrate plays a unique role in this area.

The learning and development industry fosters amazing user experiences and gives learners more opportunities to self-direct and grow. We strongly believe in what we’re doing at Administrate, and it’s clear that other organizations are coming to the same realization. The great thing is that we are ahead of the curve and the market opportunity is there for us to make an impact in a meaningful way.

3. What does your technology and business roadmap look like for the rest of the year?

Over the last few quarters, we have focused on ensuring that we are always tackling the most important deliverables, bringing the most value to the market for our customers and our business. This means making investments across high-level themes such as:

Strategic – How do we make sure we are constantly delivering new value to customers and getting to market with new capabilities and winning new customers?

Scalability – How we invest in technology to support our growth in the future.

Stability – How we ensure that our customers today are getting the best service possible.

By using this approach to ensure that we are delivering great and sustainable experiences, we are moving both our technology and innovation strategies forward at all times. 

We are also incredibly excited about a new product offering we are bringing to market later this year, one that we believe will be transformative in our industry. We have an entire product team devoted to solving some of the most manual and labor-intensive tasks that training departments and organizations come up against in delivering content at scale. Right now we are actively demoing and refinding these new capabilities with existing customers, iterating based on feedback, and preparing for a go-to-market in the coming months.

4. How are disruptive technologies like IoT/Big Data analytics/AI/Machine Learning/Cloud Computing impacting today’s innovation?   5. What is the edge your company has over other players in the industry? 6. How does your company’s rich expertise help uncover patterns with powerful analytics and machine learning?        

Administrate is unique because we have an intuitive understanding of what problems our customers and partners actually have, and how software can help to solve them. That mindset is in our DNA. When you factor in the data and integrations strategy there is a powerful coming together of domain expertise and the technology required to scale it. Advanced analytics and machine learning are only truly valuable when you know what to look for and you have the data in which to look – this is where we excel. We are looking at the bigger picture of how an effective training and development program can help a business achieve better results. 

Exclusive Interview With Sanjay Kumar, Co

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Spyne is a Deep Tech startup helping businesses and marketplaces create and upgrade high-quality product images and videos at scale with AI. Creating good catalogs today is a manual, expensive, and time-taking process. As a result, less than 10% of the sellers today on eCommerce marketplaces create catalogs. Spyne is building the industry’s first AI-powered visual cataloging platform that enables businesses to create studio-finish images 500x faster, at 1/4th cost & at scale. You don’t need expensive studios or photography skills, nor have to follow any complex, time-consuming processes. With Spyne, one can create stunning catalogs within minutes, driving approximately 40% better conversions. Currently, we are serving 80+ customers including MFC, Volkswagen, Megadealers, Sell Any Car, Karvi, Amazon India, Flipkart, etc., across 15+ countries in the automotive, food, and retail verticals.

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company? 3. Brief us about the founders of the company and their contributions to the company and the industry.

I, being the Co-Founder and CEO, am leading the strategic goals of the company and constructing the company’s roadmap. I am also leading the product, tech, AI, and business teams. In the past, I have held leadership positions and led major initiatives at Amazon, Oyo, Fashion & You, Rocket Internet, and Yatra.  Keeping customers and innovation at the heart of everything I have launched multiple successful products used by millions of customers globally.

4. What is your biggest USP that differentiates the company from competitors?

We are enabling businesses to automate their entire cataloging process (shoot, edit, and publish) by replacing their traditional processes with cutting-edge AI technology. We standout in this area as our AI delivers accurate results and can help businesses infinitely scale, 500X faster at 1/4th the cost.

5. Kindly mention some of the major challenges the company has faced till now.

One of the earliest challenges we faced was how to train our AI models to give accurate outputs. To get near-studio image outputs with AI, we needed to solve multiple problems, each of which required focused resolution and data training.

For example, how do we bring out the best image output of a car if the car is not shot from the correct angle or if the light is too low when the car is shot in the evening post sunset. There were also issues of surrounding objects and trees showing through the see-through windows of the cars, reflections of buildings/ trees on a car’s body, etc.

All of these were real challenges and required focused training data that photographers needed solutions. Getting a huge volume of images for each of these specific issues was extremely difficult. Therefore, we set up a data annotation team, which helped us generate focused data for each of these problems from our ongoing client projects. This strategy helped us improvise and train our AI/ML models to make them more efficient and accurate over time. As a result, our models improved their outputs from about 60-70% accuracy at the beginning to 99%+ accuracy.

6. Please brief us about the products/solutions you provide to your customers and tell us how they get value out of it.

We are helping businesses and marketplaces create studio-finish product catalog images at scale with our industry-first, computer vision, and AI-powered solutions. Our products leverage deep learning to understand the visual intent far more quickly than humans.

Through our products such as Whitelabel apps and SDK solutions, we are reducing the 2+ weeks of catalog photography process to just a few minutes. This decreases the product’s time-to-market by 80% allowing them to scale faster and efficiently.

We also have a web tool, called Spyne Darkroom that helps AI validate & edit the existing images that sellers have and instantly convert them to high-quality images for better engagement & conversions. This solution is helpful for SMB businesses who have limited SKUs and wish to change their products’ look and feel for online selling.

Our AI Editing technology is built for scale, typically editing 500+ images per minute. Enterprise and marketplaces opt for API integrations to transform their catalog at scale at nearly 1/4th the cost.

7. How do you see the company and the industry in the future ahead?

Ecommerce cataloging is a huge $40 billion+ industry. Right now, we have enterprise first approach. We want to launch our product for B2B2C at least for specific categories (automotive, eCommerce, fashion, food) in the next year. Our long-term goal is to integrate our AI camera application via SDK integration with all the major marketplaces in India and abroad.

8. AI is projected to be the next market. How is AI contributing to the making of your products and services?

The second problem we are solving is how to convert these smartphone-shot images to match up to the studio-quality images for online selling.  With AI, we are automating the entire manual editing process to replace and add backgrounds, autosize, colour correct, add shadows, etc., and get the final images within seconds.

9. What are your growth plans for the next 12 months?

Currently, Spyne caters majorly to enterprises and marketplaces. We have a major clientele in the automotive, eCommerce, and food industries. However, going ahead, we aim to soon launch our services for the B2B2C segment specifically for automotive dealerships, e-Commerce, and fashion businesses. Edging forward into the future, we have big plans to expand into Metaverse and Omniverse with the AR/VR technology that we are parallelly developing.

Exclusive Interview With Paolo Ardoino, Cto, Bitfinex

Gone are the days when the concept of cryptocurrency was looked upon with suspicion and considered detrimental to the conventional financial system which stands as a symbol of stability and security. Common people are getting more interested in investing their hard-earned money into cryptocurrencies, thanks to the ever-growing breed of accessible and versatile independent crypto exchanges allowing investors to trade in virtual currencies. Bitfinex is one such crypto exchange that believes in providing the investor with an unparalleled crypto investment experience. Analytics Insight has engaged in an exclusive interview with Paolo Ardoino, CTO, Bitfinex.

1. Kindly brief us about the company, its specialization, and the services that your company offers.

Bifinex is a cryptocurrency exchange that is at the forefront of technological innovation in terms of digital token trading. Our mission has always been to give our users the ultimate cryptocurrency trading experience. As such, we continuously strive to provide our users with state-of-the-art trading tools, innovative technology, and unparalleled levels of customer service.

2. With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company?

Since Bitfinex was founded in 2012, our team has gained invaluable experience in blockchain technology while also cementing our position as the go-to place for digital asset traders and institutions to trade.

The digital asset space is evolving at a breakneck pace and keeping up with such rapid technological innovation requires an equally forward-thinking and agile approach. Bitfinex provides state-of-the-art digital asset trading services for our users and global liquidity providers. We firmly believe that the best cryptocurrency trading experience should be available to everyone.

3. Kindly share your point of view on the current scenario of Big Data Analytics and its future.

Today, big data is everywhere. You have cars basically selling traffic data to Google. You also can have lightbulbs with a WiFi chip. It’s very exciting. In the blockchain space, you have things like the Lightning Network.

This is a bitcoin second-layer solution that employs micropayment channels to increase the blockchain’s ability to process transactions more quickly. In a nutshell, the Lightning Network enables users to send bitcoin in a matter of seconds at a fraction of the cost. There have been various use cases of how the Lightning Network is being combined with AI and big data to spearhead innovation. We have seen self-driving cars, which rely on a combination of AI-generated data, begin to share data via an integrated network based on the BTC blockchain. With the emergence of the Lightning Network, the transmission of information on a secure and immutable network becomes possible. In the future, AI platforms will be able to communicate data more efficiently, allowing AI systems to better assess their surroundings in real-time.

Overall, the future of big data points to more digital growth, as almost every industry will come to depend on how information is stored, processed, and applied.

4. How is IoT/Big Data/AI/Robotics evolving today in the industry as a whole? What are the most important trends that you see emerging across the globe?

The Internet of things (IoT) is a major trend at the moment. For example, we now have the technology where your fridge can detect that you’re out of milk and make an order for some milk. The capacity for devices to communicate with each other in the home is growing exponentially. IOT’s growth will play an important role as we move toward living in the homes and cities of the future.

5. Please brief us about the products/services/solutions you provide to your customers and how they get value out of it.

In Bitfinex Pay we’ve created an intuitive and seamless way for online merchants to receive payments in crypto. Bitfinex Pay enables merchants to be easily equipped to support crypto payments as increasing numbers of consumers become more comfortable with paying for goods and services using digital tokens. Bitfinex also provides our customers with the capacity to lend out their crypto and take out a loan using cryptocurrency that can be converted into fiat.

Meanwhile, Bitfinex Securities, the securities platform of the exchange, is providing a better way to raise capital or list securities than traditional exchanges.  As a leading exchange in the blockchain space, we are keen to support blockchain-related projects but the platform is not in any way limited to doing so. Bitfinex Securities provides the opportunity for small companies to access funding markets when that route je not available to them in traditional finance. Through blockchain-based securities, it provides the capacity to significantly reduce listing costs and streamline processes. It also increases accessibility to securities products among our member base. The monumental leap that the blockchain represents is an opportunity for new entrants to compete against the incumbent stock exchanges.

6. What role has Bitfinex played in the innovations of new technologies?

At Bitfinex, we are extremely focused on innovation. You don’t have to look much further than our innovative product offerings. For example, Bitfinex Pay is disrupting the traditional payments industry. By furthering the use of crypto for transactions for payments and services, Bitfinex Pay is at the vanguard in a revolution for money and payments. We also have Bitfinex Securities which is disrupting the traditional exchange trading model for securities. Unlike exchanges in traditional finance, which are more geared to catering to larger and more established corporations, Bitfinex Securities is set to become a hub for innovative tech startups. It recently helped to raise Euro 6.75 mn through the issuance of the Blockstream Mining Note. This is unprecedented, and Bitfinex Securities offers capital raising and trading opportunities to a wide range of companies, that would not be able to get access to traditional capital markets.

7. The industry is seeing the rising importance of Big Data Analytics and AI. How do you see these emerging technologies impact the business sector?

   The rising importance of Big Data Analytics and AI will undoubtedly impact the business sector. The digital era has created an overwhelming amount of information which has proven to be immensely valuable to businesses. An increased capacity to analyze large data sets quicker and more efficiently, will not only improve business efficiency but also provide valuable insights needed to make better decisions.

8.  What are some of the challenges faced by the industry today?

Exclusive Interview With Sandeep Mukherjee, Director, Fluent Commerce India

When you place orders for multiple products with an eCommerce platform, you likely end up spending more time tracking the orders than you do buy them at nearby stores, to the extent that you lose faith in the efficiency of the eCommerce website. Inventory management through a distributed order management system is what most of these eCommerce platforms require to overcome supply chain management challenges. Fluent Commerce India is a cloud-based order management system (OMS) that enables an Omni-channel strategy for quick and foolproof delivery of goods ensuring the best order management experience. Analytics Insight has engaged in an exclusive interview with Sandeep Mukherjee, Director, Fluent Commerce India.

1. Kindly brief us about the company, its specialization, and the services that your company offers. 2. What is your biggest USP that differentiates the company from competitors?

Our platform makes it seamless and convenient for retailers to change their fulfillment strategy, providing them with the ability to react quickly to changing circumstances, without costly IT intervention. This combined with our pre-built workflows and low code Order Management Experience (OMX) platform sets our services apart in the industry. Fluent Order Management allows merchants to be fast and agile.

3. Kindly mention some of the major challenges the company has faced till now.

Our biggest goal at the moment is educating – why fulfilling orders via an ERP or commerce platform isn’t enough anymore. Companies have been managing orders and fulfilling them through their shopping platforms, such as warehouse management, or ERP management. Our focus is currently driven towards making customers aware of the importance of a distinct layer of OMS since there are two types of retailer professionals: those who lack awareness of why they require a distributed order management system and those who don’t. Now those who do understand, have been managing order fulfillment logic within ERP or warehouse management systems, and have become accustomed to the fact that it is now difficult for customers to take the logic that they have taken from ERP and warehouse management and put it to our OMS layer. This is happening with most enterprise-level customers.

4. Please brief us about the products/services/solutions you provide to your customers and how they get value out of them.

At Fluent Commerce, we are constantly striving to provide our customers with comprehensive solutions for efficient and easy commerce. Our Cloud-native platform is designed for the future growth of modern architecture. We offer the following services.

Web apps- Customise the user experience to improve employee satisfaction and productivity.

Order Management Experience (OMX)- A low-code order management platform that allows retailers to customize and modify UIs and Workflow to match their needs.

APIs- Our customers can connect to any application or channel using GraphQL and REST APIs.

Orchestration Engine- Manage product, inventory, order, and payment updates across all systems.

Scalable architecture: Allows for on-demand scaling, worldwide availability, and zero-downtime releases.

Our system is seamlessly integrated with Adobe, Salesforce, and commerce tools for fluent and fast order management. By using our OMS, it has become easier for companies to improve their product cycle timelines, reduce errors in order fulfillment, and implement better inventory management techniques. Our system helps in tracking real-time inventory or fulfillment of orders and also offers alteration.

5. Tell us how your company is contributing to the IoT/AI/Cloud Computing industry of the nation and how the company is benefiting the clients.

Our platform is MACH certified, which stands for Microservices, API, Cloud, and Headless. MACH is an independent organization that has certified our platform. When the MACH Alliance certifies a platform, it indicates it is not only cloud-ready but also cloud-born. For any cloud-based platform, the platform’s architecture includes scalability and zero-downtime availability. As a result, we are completely capable of connecting with any cloud-based or in-house technology that has recently been deployed by any brand. Because we are MACH certified, any brand that adopts Fluent ensures interoperability. The capacity of computer systems or software to exchange and use information is referred to as interoperability, which refers to any other platform, such as ERP, POS, or warehouse management.  This is how we are contributing to the whole cloud’s interoperability.

Our platform also operates on an event-driven model. Any interaction with Fluent OMS at any level or within our OMS is always recorded as an event. For example, assume a brand is utilizing Fluent on an eCommerce website; when someone places an order, the information comes and hits the Fluent platform; this is referred to as an event. This event now occurs first on the Fluent platform, and as a result, several other events are triggered throughout the Fluent system. As a result, every piece of information is available on the Fluent platform, and once the information is public, any AI engine can work on the data to generate AI. That is how we contribute to AI in the field of order management.

6. The industry is seeing a rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these emerging technologies impact your business sector?

In recent years, integrated SaaS platforms have emerged as the ideal one-stop solution for managing e-commerce activities on a single platform. Legacy practices involved locating multiple stakeholders to address interconnected duties and problems. But this wasn’t cost-effective or time efficient.

However, automated order management has ironed out the process, enabling a seamless post-purchase experience and allowing companies to deploy a single unified platform to manage an order from start to finish.

Our SaaS approach enables firms to manage both technology expenditures and the continual technological improvements that a fast-changing industry like e-commerce necessitates.

7. How is your company helping customers deliver relevant business outcomes through the adoption of the company’s technology innovations?

When a company adopts Fluent OMS, it benefits them in several ways, such as:

Accelerated sales growth – It helps with sales growth since Fluent Commerce adds predictability to a brand. In today’s world, every consumer desires a predictable brand. For example, if I am on a brand’s website looking for product specifics, I merely want to know that if I purchase this particular article, what would be the projected time for fulfillment? As a customer, when I know the exact delivery time of a product before purchasing it, my commitment to the brand grows. As a result, two things happen: first, there is a good possibility that I will buy that item because it tells me when it will be available and how long it will take to arrive. And now that I’ve had a positive experience, I’ll return to the website. As you can see, there are two parameters: the Quick ratio and the conversion ratio. So Fluent Commerce helps to accelerate sales by increasing these.

Increases operational margin – We assist the brand in optimizing operating margin by facilitating them in delivering and fulfilling each order in the most optimized manner. The optimal way is the quickest way to complete at the lowest possible cost because most merchants and brands spend a lot of money to fulfill each order. We significantly facilitate this by helping our clients in having optimized operating margins, thereby, improving the consumer experience.

8. What are your growth plans for the next 12 months?

We want to cater to our specialized market, which is currently into retailing, and we will also cater to B2B businesses, from a target market standpoint. To expand our company’s footprint, we are heavily investing in product development, particularly in India. Also, this is a major strength of Fluent Commerce because we launched ourselves in India in October last year and have already begun investing in product development, which is a huge step forward in terms of growth.

9. Which industry verticals are you currently focusing on?  And what is your go-to-market strategy for the same?

We are currently primarily working with retailers and B2C brands.  But we are also starting to talk to B2B businesses. Our go-to-market strategy is straightforward: whenever a brand’s order fulfillment isn’t as profitable or customer oriented as it could be, we tackle the issue and provide them with a superior management solution to assist them to meet their consumers’ expectations.

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