Trending December 2023 # Facebook Removes The 20% Text Limit On Ad Images # Suggested January 2024 # Top 20 Popular

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Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.

When the Change Was Noticed

It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. Buyers started receiving direct communication from Facebook this week regarding this change:

Prior to this communication, media buyers were noticing the text overlay tool page was redirecting:

At that time, no Facebook documentation had been updated, but this appears to have been updated in the past few days.

While it still gives tips on reducing text proportions in ad images, it now stops short of saying to keep it at 20%. Instead it now cautions the 20% metric as a best practice:

This is different than the previous verbiage, which is now gone:

The “20% Rule” Historically

The purpose of the rule originally was to reduce the noisiness in a Facebook News Feed. Especially prior to the multiple ad units and media options that exist now, the Feed was largely text and images. Adding even more text had the potential to make a more cluttered and overwhelming experience.

However, over time, the platform evolved. Text in an image was no longer the distraction it might have been as Facebook continued to roll out new ad types that were far more flashy.

The 20% Text Overlay Tool

Previous Exceptions to the 20% Rule

There were instances where text in an ad did not count towards that 20% threshold. These included:


Covers for things like books

A product image where it sports a text label

Event posters

Legal disclaimers

Screenshots for things like apps and software

Cartoons or comics

While no formal statement has been issued by Facebook, the updated page on text in ad imagery can be seen here.

Image 5 courtesy of Instapage

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The Most Amazing Science Images Of The Week, February 20

Beijing is the site of the 7th Annual International Strawberry Symposium, in a district called Changping that’s apparently known for its strawberries. Here’s the thing: none of us will ever be as happy as that adorable child about to do a no-hands chompdown on those strawberries. For more great news images (strawberry-related or otherwise), check out American Photo for a full roundup of this week’s best photojournalism,.

It’s rainy/snowy/gross outside the PopSci headquarters in New York. But through the grey gloom, one little boy has given us the will to make it through the week. We call him Chomp Boy. Chomp away, Chomp Boy. You enjoy that berry. Enjoy it for all of us. As tribute, we’ve given him the prime spot in a particularly excellent roundup of the week’s most amazing images–exploding stars, x-rayed eels, and rockets screaming through the northern lights are all to come.

Sock-Sneakers. Snockners. Sneakocks?

Nike’s new running sneakers are designed like knit socks with soles, kind of. The line is called Flyknit, poised to capitalize on the hottest trend (of 2005), knitting, with a bunch of space-age reinforcement design. Read more over at FastCoDesign.

I <3 Foxconn

Foxconn employees attend a rally at the Foxconn campus in Shenzhen.

Viper Moray

This shot of a viper moray, a saltwater eel in the moray family, comes from a new exhibit at the National Museum of Natural History in D.C. called X-Ray Vision: Fish Inside Out. Read more about it here, or, better yet, just head to the museum. The exhibit’ll be there until August.


Beijing is the site of the 7th Annual International Strawberry Symposium, in a district called Changping that’s apparently known for its strawberries. Here’s the thing: none of us will ever be as happy as that adorable child about to do a no-hands chompdown on those strawberries. For more great news images (strawberry-related or otherwise), check out American Photo for a full roundup of this week’s best photojournalism,

Windows, Meet iPad. iPad, Windows

OnLive, known mostly for their tech wizardry that allows you to play full, intensive videogames on any computer (or mobile device), has a new service called OnLive Desktop Plus. Desktop Plus turns your iPad into a Windows desktop, with gestures and multitouch intact, by hosting the actual OS on its beefy servers. Read more here.

Not a Lung

This might look like those photos of blackened, tar-encrusted lungs you find on foreign cigarette packs, but it’s actually a Hubble image showing the Eta Carinae system just prior to its supernova. It explodes in a dumbbell shape rather than a consistent sphere, interestingly enough. Read more here.

Encased in Itself

This isn’t frozen, and it’s not a candy shell. It’s an edible plastics-based container of yogurt, lightly crusted in oatmeal, and it’s part of a nutritious breakfast (in the future). Read more about how it was done here.


Interior Design Climb

Rocks are outside, not inside. If you want to climb up an indoor wall, why not make hand- and foot-holds out of something a little more…interior? Like picture frames? This Japanese climbing wall looks so, so fun. Read more at io9.


A two-stage suborbital rocket, screaming through the Northern Lights over Alaska. Read more here.

Will Ad Agencies Survive In The Age Of Facebook And Google’s Data Superiority?

Will smaller ad agencies end up ultimately trampled to death by yottabytes of Facebook and Google data? Behind the curtain: how Facebook and Google collect user data?   Facebook’s mechanisms of data devouring

Signing up to Facebook, you immediately lose the inviolability of your private information. Most of the users voluntarily hand plenty of data attributes like gender, age, place of work and study, interests, etc. to the network during their first day on the website.

But the most fun fact about Facebook is that it collects data even if you don’t have a Facebook account. The network uses two ways to retrieve data from non-registered users: browsing history and their friends. 

Google’s secrets of data richness

The primary source of Google’s data is search. Each time you type letters in the search line, Google is taking notes and later personalizes your search accordingly.

Google knows that you traveled to Cambodia last fall, that you like bacon and eggs for breakfast, and that you have already finished the latest episode of Stranger Things ahead of your partner. Your partner may never discover the truth, but this guilty pleasure can’t get past Google.

Drawbacks of duopoly’s data collection practices  

Kate O’Flaherty said it perfectly in her recent Forbes article published after another Facebook data breach that affected 50 million of its users. “Trust in large technology companies is at an all-time low” — writes Kate. Facebook and Google may not resell their data to other parties, but even they are not safe from the risk of the data breach.

That’s not the first data breach that occurred on Facebook. A year before, Cambridge Analytica harvested personal data of over 87 million Facebook users without their consent. In the same year, Google exposed private data of 500,000 users. Instead of alerting users about the incident right away, the company waited for seven months to disclose the breach to the audience.

This was not the last event that happened within a year. Later in 2023, Google revealed a Google+ bug that left the user’s age, occupation, and email address exposed for six days. Again, the representatives had been covering up the incident for one month.

The reason for that is obvious: Google is afraid of hurting its public image, and so should you be while working with their ad platforms.

What about ad agencies: Do they use a data-driven approach in their media-buying practices? 

Ad agencies primarily rely on ad tech companies in their media buying activities. Most of them utilize ad networks and self-serve DSPs, which create some challenges on the way to better data processing within a company. They gather some data about their clients, yet their hands are tied when it comes to third-party sources.

No enterprise will share their data for free with another business, even if it’s not their direct competition. Therefore, ad agencies that don’t have their ad technology in-house stack might collapse in the face of the Duopoly.

3 ways to strengthen ad agencies with smarter big data solutions

At the same time, ad agencies don’t need each user’s “mental health record” as such from Facebook’s file cabinet. Though, they could benefit from collecting better and more detailed third-party data by establishing a stable data source. This source may be their own ad tech platform that directly gathers third-party data and immediately brings it to the ad agency’s servers.

Welcome the three ad tech solutions that can serve as a lifeline for each of the drowning agencies. 

1. White-label demand-side platform 

First of all, self-serve DSP providers are intermediaries who charge you up to 50% of a hidden fee, which translates into a significant bid markup. This can be avoided by setting up your own platform based on white label DSP technology.

A self-serve DSP provider is just another company with its own interests. Even though it shares some data with you, you will never see all of it. For full transparency and control, ad agencies might opt for a white-label DSP solution, where they buy the technology and build up the platform based on it.

Some white-label DSPs offer a precious feature of bidstream data collection. Bidstream is data about the user who has just seen an ad on the publisher’s website and can contain up to 50 attributes per user. This is not personally identifiable information, and you don’t violate GDPR by its collection, but it can make a good use for user profiling, location identification, and ad spend optimization.

Summing up, an ad agency equipped with a white label DSP can utilize big data without infringing upon their privacy, as the person’s name and private details remain undisclosed. 

2. Data management platform

The data management platform (DMP) gathers and consolidates data retrieved from all sources. This data is anonymous, just like bidstream data explained above. Data collected by a DMP has an expiration date: it’s stored up to 90 days, which is the lifetime of a cookie. The platform can build temporary user profiles without specifying their names, but the connections between them remain probabilistic.

3. In-house business intelligence tools

Business intelligence (BI) tools specialize in collecting historical data about the company as well as data from external sources and transforming it into actionable insights. The primary purpose of BI is to streamline business operations and fuel the data-driven decisions of the company.

Data collection is not the only ability of BI, because if it was, it would be the same thing as a DMP. BI can either analyze, visualize, or report on the received information, and even suggest a change to the business strategy afterward.

The bottom line: small agencies offer much more than just data

Google and Facebook can boast of superior data solutions, but there is one thing they’ll lack forever: human resources which become luxury when everyone is striving for automation.

Facebook Ads Manager and Google Ads are soulless algorithms, using these means you’re left one-on-one with a shadow machine. You have an instruction manual, but no timely human help will ever be provided.

Apple Removes Anticopying Measures On Itunes Songs

At the recently concluded Macworld conference, among the not so many highlights of the event was Apple’s announcement that it would start selling songs at its iTunes store withouth the usual Digital Rights Managements software. Apple reported that it has already reached an agreement with three major music labels, Sony Music Entertainment, Universal Music Group and Warner Music Group to allow them to sell their music tracks on iTunes minus the said anticopying measures. This is in addition to songs released through another major music company, EMI which has already allowed Apple to do so before.

This development has various implications to both users, music companies, iTunes’ rivals and even perhaps to music artists as well.

For music consumers, this would allow them to move songs they’ve purchased from the iTunes store from one mobile device to another plus they can even start downloading music now from their iPhone through Wi-Fi or 3G connections. They don’t have to connect their iPhone or iPod Touch on their PCs just to be able to purchase songs. Price-wise, the move will reduce the previous $.99 price tag per song to around $.69. This might boost the sales of digital music which incidentally did not do well in the past year.

For iTunes rivals, including Amazon’s MP3 store this poses a serious threat. One of the major reasons why music labels did not allow Apple to sell songs on the iTunes store with DRM was to give other music stores to gain leverage over the iTunes.

Music companies and even the entire music industry will also benefit from this development. Since, iTunes is a popular music store and with Apple’s iPhone and music players getting more popular than ever, digital music sales might get a lift once iPhone and iPod users start purchasing more songs from the iTunes store.

The question now is where does the music artist fall on the line? Would they be happy knowing that their intellectual property is being stripped off anti-copying measures? But then this is the best that the music industry could do, to discourage piracy through P2P sharing tools right?

Will this lift up the slumping digital music industry? A bit perhaps.

Mastering The Nano Text Editor On Linux

A routine part of managing a Linux system, including the Raspberry Pi, is editing text files. Many of the different services and administrative options are configured using text files. From setting the IP address to configuring a service like Samba, tweaking a configuration file is almost always needed.

There are many different text editors available for Linux with the most popular being nano, vi and emacs. Each has its own strengths and its own weaknesses. Emacs is a powerful editor with a steep learning curve. Vi (or vim, a vi clone with various improvements) is available on almost every Linux and Unix-type installation (including FreeBSD and Solaris), often when no other editors are installed. However, Vi isn’t intuitive until you learn some of the basic ideas behind its construction. Vi doesn’t behave like a “normal” text editor. For example, to insert text, you must first press ‘i’ and so on. Nano is a simple text editor that works just as you would expect. Without much training, you can edit simple files and save them. It has a range of different editing features including searching and cut/paste.

To edit an existing file or create a new file, start nano and pass the name of the file as the first parameter:


chúng tôi nano, the basic features are very much as you would expect. Type text to insert it into the file, press ENTER to get a new line, use backspace to delete text and use the cursor keys to move around.

To save and exit, press the Control key (CTRL) together with the X key (i.e. CTRL+X). You will be asked if you wish to save the modified buffer. Press Y. You will then be asked to confirm the file name. If you want to perform a “Save as,” this is where you should enter the new name. Press ENTER to accept the current filename.

While editing the file, you can save it to disk and continue editing by pressing CTRL+O. As with CTRL+X, you can perform a “Save as” by entering a new name or press Enter to accept the current filename.

To find text in the current file, press CTRL+W, enter the wanted text and press ENTER. To see the next occurrence of that text, press ALT+W. If you want to perform a find and replace, press ALT+R, enter the text to find and press ENTER. Now enter the replacement text and Press ENTER again. You then have the option to replace all occurrences of the text (press A) or to just replace the current instance (press Y). You can use CTRL+C at any time to cancel the find and replace.

To move a line from one place in the file to another (i.e. cut and paste), press CTRL+K to cut the line. Move the cursor and then press CTRL+U to paste it. If you want to move several lines, then press CTRL+K repeatedly until all the lines you desire have been cut. Move the cursor and then press CTRL+U to paste back all the lines you cut.

The procedure is the same for copy and paste, but you use ALT+6 to copy the lines and then CTRL+U to paste them.

To jump to the first line in the file, press ALT+ and to jump to the last line, press ALT+/. To go to a specific line, press CTRL+_ and then type the desired line number followed by ENTER.


Here is a brief summary of the most useful operations.

CTRL+X – Save and exit

CTRL+O – Save file

CTRL+W, ALT+W – Find and repeat find

ALT+R – Find and replace

CTRL+K, CTRL+U – Cut and paste

ALT+6, CTRL+U – Copy and paste

ALT+, ALT+/ – Top and bottom of file

CTRL+_ – Go to a specific line

Nano also has a built-in help page which you can access by pressing CTRL+G or F1. If you can’t remember the key combination needed for any particular operation, then the help page will provide you with the information you need.

Gary Sims

Gary has been a technical writer, author and blogger since 2003. He is an expert in open source systems (including Linux), system administration, system security and networking protocols. He also knows several programming languages, as he was previously a software engineer for 10 years. He has a Bachelor of Science in business information systems from a UK University.

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How To Quickly Resize Images On Your Mac

Resizing an image is not a big deal and can be done using various apps on your Mac. From the built-in app Preview to fully-featured image-editing apps like Photoshop, you can get your image resized easily. While these apps let you accomplish your task of resizing an image, they require you to go through multiple prompts and screens before your image is resized.

Quickly Resizing an Image on a Mac

4. When the new service workflow launches, select “image files” from the “Service receives selected” drop-down menu.

5. Drag and drop the action named “Get Specified Finder Items” from the actions panel on the left to the workflow on the right.

6. Now, drag and drop another action named “Scale Images” from the actions panel over to the workflow.

7. When you drop the Scale Images action, you will get the following prompt that asks if you would like to add an action that preserves the original images. Usually what happens is that the original images are replaced with the resized images.

I am going to select “Don’t Add” as I do not wish to preserve the original images.

8. Focus on the Scale Images action, and you should see an input box where you can enter a value. You need to specify the value of the width pixels your images wI’ll be resized to.

For instance, if you would like your images to be resized to 500 pixels in width, enter “500” in the input box.

I have used the name “Resize Selected Images” for the service.

11. Once the service has been saved, exit out of the Automator app as you no longer need it.


Mahesh Makvana

Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.

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