Trending December 2023 # Forecasters Predict An Abnormally High Number Of Storms For This Hurricane Season—Again # Suggested January 2024 # Top 12 Popular

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The National Oceanic and Atmospheric Administration forecasts that 2023 will be yet another above-normal hurricane season in the Atlantic. 

NOAA predicts with 70 percent confidence that from June 1 to November 30, the eastern US coast will see up to 21 named storms. Six to 10 of those storms could become hurricanes, with three to six of those hurricanes potentially being “major”—category 3, 4, or 5. 

A hyperactive storm season should not be taken lightly, NOAA officials emphasize. The agency’s administrator, Rick Spinrad, said in a statement that even though forecasting accuracy has greatly improved over the years, major hurricanes can still seriously upend lives and livelihoods. “As we reflect on another potentially busy hurricane season, past storms—such as Superstorm Sandy, which devastated the New York metro area 10 years ago—remind us that the impact of one storm can be felt for years,” he said.

Multiple climate factors are responsible for the likely surge of hurricane activity to come. La Niña, when cold water upwellings push cold air and water northward and eastward, is ongoing. This typically means fewer hurricanes over the Pacific and more over the Atlantic, as well as droughts in the southern US and heavy rains and floods in the northern US and Canada. If La Niña persists throughout this year and on to next winter, it will be the third La Niña winter in a row, a phenomenon that has only happened twice before on record: from 1973–1976 and 1998–2001. 

[Related: Here’s how much climate change intensified 2023’s hyperactive hurricane season]

Increased hurricane activity is also expected because of the warmer-than-average sea surface temperatures in the Atlantic Ocean and Caribbean Sea. West Africa is experiencing an enhanced monsoon season, which usually seeds strong and long-lived hurricanes on North America’s side of the ocean. 

So many hurricane events occur annually that, for a few years back-to-back, meteorologists have run through entire alphabets’ worth of storm names. This year the World Meteorological Organization has made yet another list of names to be used should we once again exhaust the naming options. 

“If you go back two years, the 2023 hurricane season broke records across the board and it’s the most active season on record with 30 named storms,” Spinrad told CNN. “The 2023 hurricane season, which is the third most active year on record in terms of names of storms brought us 21 named storms with impacts, ranging from the Appalachian Mountains all the way to New England, resulting in over $78.5 billion in US damage.”

As hurricanes and other weather patterns consistently intensify over the years, Federal Emergency Management Agency officials state that it is more imperative than ever that everyone practices storm safety such as gathering storm kits, protecting your home, and planning evacuation or shelter options. 

“Hurricane Ida spanned nine states, demonstrating that anyone can be in the direct path of a hurricane and in danger from the remnants of a storm system,” said FEMA Administrator Deanne Criswell in the NOAA report. “It’s important for everyone to understand their risk and take proactive steps to get ready now.”

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Give Cryptocurrencies As Diwali Gifts This Festive Season

Cryptocurrencies as Diwali Gifts? Tell me more!

Diwali is right around the corner and it’s quite obvious that you must be wondering about what gifts to give your loved ones? Well, why not give them something so unique as cryptocurrencies? India is the world’s biggest market for gold. Not only do people love giving it as a gift, but it’s also one of the leading instruments of long-term investment — a hedge against inflation and rising prices. However, millennials are now looking to go digital with their gold. Enter, Bitcoin. The digital currency may be volatile but is considered to be ‘digital gold’ by billionaires like Ray Dalio. Not everyone may agree with that assessment, but every year the festival of Diwali coincides with a rally in crypto markets as they leave September’s troughs behind. Indian crypto exchanges, like WazirX, are normally on the scene with offers and giveaway campaigns to drive awareness in the market. The platform has over 8.5 million users and saw a huge rise in users from Tier II and Tier III towns in 2023. Cities like Ahmedabad, Lucknow, Patna, and others reported average growth of 2950%, according to the company. Festivals are celebrated with great valor in our country. Several people tend to wait for such festivals to make auspicious purchases. Purchase of gold is usually customary during Diwali. With the global financial system evolving and investors becoming more aware, several Indians are actively investing in cryptocurrencies. Cryptocurrencies are a great hedge against inflation and the printing of money by the various central banks. Diversifying investments across asset classes such as crypto can provide a much-needed boost to one’s portfolio. Several platforms are raining incentives to users looking to begin their investment journey in the crypto space. After months of being under pressure, Bitcoin recently managed to create a new all-time high. It proves the fact that patience does pay off. Despite this rally in BTC, there are some high potential altcoins that are still undervalued. The festival season might just be the perfect time to diversify investments across some of these altcoins, such as Polkadot. Diwali might be the perfect time to take that step towards starting a systematic investment plan in crypto. Picking a few top cryptocurrencies and diversifying them would be the best way forward. Choosing the perfect gift can be a daunting task for many. Gifting cryptocurrencies are not only efficient and super convenient, they are among those gifts that have the potential to go up in value. Global investing platforms are known to promote gifting cryptos during Diwali to lure Indian consumers.

Diwali is right around the corner and it’s quite obvious that you must be wondering about what gifts to give your loved ones? Well, why not give them something so unique as cryptocurrencies? India is the world’s biggest market for gold. Not only do people love giving it as a gift, but it’s also one of the leading instruments of long-term investment — a hedge against inflation and rising prices. However, millennials are now looking to go digital with their gold. Enter, Bitcoin. The digital currency may be volatile but is considered to be ‘digital gold’ by billionaires like Ray Dalio. Not everyone may agree with that assessment, but every year the festival of Diwali coincides with a rally in crypto markets as they leave September’s troughs behind. Indian crypto exchanges, like WazirX, are normally on the scene with offers and giveaway campaigns to drive awareness in the market. The platform has over 8.5 million users and saw a huge rise in users from Tier II and Tier III towns in 2023. Cities like Ahmedabad, Lucknow, Patna, and others reported average growth of 2950%, according to the company. Festivals are celebrated with great valor in our country. Several people tend to wait for such festivals to make auspicious purchases. Purchase of gold is usually customary during Diwali. With the global financial system evolving and investors becoming more aware, several Indians are actively investing in cryptocurrencies. Cryptocurrencies are a great hedge against inflation and the printing of money by the various central banks. Diversifying investments across asset classes such as crypto can provide a much-needed boost to one’s portfolio. Several platforms are raining incentives to users looking to begin their investment journey in the crypto space. After months of being under pressure, Bitcoin recently managed to create a new all-time high. It proves the fact that patience does pay off. Despite this rally in BTC, there are some high potential altcoins that are still undervalued. The festival season might just be the perfect time to diversify investments across some of these altcoins, such as Polkadot. Diwali might be the perfect time to take that step towards starting a systematic investment plan in crypto. Picking a few top cryptocurrencies and diversifying them would be the best way forward. Choosing the perfect gift can be a daunting task for many. Gifting cryptocurrencies are not only efficient and super convenient, they are among those gifts that have the potential to go up in value. Global investing platforms are known to promote gifting cryptos during Diwali to lure Indian consumers. “During the festive season, CoinDCX is aiming to create more awareness and to share knowledge on crypto through DCX learn. Through our marketing initiatives, we’ve always looked for ways to entice and educate new investors,” said Ramalingam Subramaniam, head of brand and communication at CoinDCX, which recently entered the unicorn club – privately held companies valued at over US$1 billion. Bitcoin rewards company GoSats, which allows users to accumulate fractions of bitcoin when people shop from over 120 brands listed on the platform, including Flipkart, Amazon, Swiggy, BigBasket, and Myntra, said it will triple its user base during the festive season. The company which was launched this year has already given away more than one bitcoin to its users, chief executive Mohammed Roshan said.

This Satellite Has High Hopes—The Transformation Of Finland’s Space Industry

2023 has been a busy time for space launches—with the first all-private space mission taking off last week and NASA and SpaceX’s Crew-4 launch to the International Space Station rescheduled for later this month. Of a more international note, there’s a new player emerging in the space industry. Launching this year on a SpaceX Falcon 9 Rocket from Cape Canaveral, Florida, Finland will soon send its first science satellite, Foresail-1, into space. 

Finland has developed radar satellites in the past, but Foresail-1 will be the first to collect data for science. Developed by the Finnish Centre of Excellence in Research of Sustainable Space, the nanosatellite, which weighs about nine pounds and resembles a metal milk carton, will seek new details about the radiation environment in Earth’s atmosphere. This unique area padding the planet is where different space radiation fields coexist. Exposure to these rays have been known to put astronauts at risk for radiation sickness, increased risk of cancer, and degenerative diseases. 

The next generation of space exploration is all about sustainability, says Jaan Praks, an assistant professor of electrical engineering at Aalto University whose team helped plan the mission and built Foresail-1. That’s why Finland is starting their foray into space on a smaller scale. 

“We are pushing the borders with platform technology,” he says. “We are looking [to] operate the satellite for at least five years and even beyond, which is unusual for such a small satellite.” 

Because the pandemic made it difficult to acquire the components they needed to build the technology, Praks says Foresail-1 took about four years to be completed, and its original launch date had to be pushed back by a year. But the extra time gave the team room to further develop and integrate tools that will improve the odds of mission success. 

[Related: Ukraine was about to revive its space program. Then Russia invaded.]

Foresail-1’s primary payload is a particle telescope, which will be used to measure electrons exiting the radiation atmosphere in Low Earth Orbit (LEO). Its second, and arguably more impressive equipment, will be an electrostatic plasma brake, a device which will prevent the craft from becoming space debris by pushing it down out of orbit to burn up in the atmosphere. It usually takes years for space debris to fall into Earth’s atmosphere, but using a plasma brake can flip that time into two months.

One of Foresail-1’s technological goals is to demonstrate the usefulness of this plasma brake. The way the plasma brake works is it “increases the drag by using electromagnetic fields,” explains Praks, which by slowing it down, brings the satellite’s orbit close enough to Earth that it falls and eventually burns in the atmosphere.  

After a few months of scientific observation, researchers will use the brake and about 200 feet of tether, to lower the satellite a few dozen miles further down into LEO, where it will stay for the rest of its mission life. 

He says that this new de-orbiting technique will allow Finnish researchers to “probe more versatile regions of earth’s environment.” If successful, it will be the first time a propellant-less nanosatellite will demonstrate this maneuver. The satellite’s plans will also be available as an open-source project that can be used in future missions.

[Related: Hermes will be NASA’s mini-weather station for tracking solar activity]

While the satellite is Finland’s first to make scientific observations, the country does have an extensive history of space collaboration. The small nation has been a member of the European Space Agency since 1995, but has only recently become an important partner in many large-scale, international space operations. For instance, Finland is one of the largest providers of commercial radar imaging satellites in the world, and at times, NASA has used Finnish technology to provide Mars missions, like Perseverance, with pressure sensors to help take atmospheric measurements on the Red Planet. 

Currently, Finland lacks its own space agency—the Finnish Space Committee only handles national space policy and strategy, not mission creation or development. The new satellite mission marks the first step towards building a more robust agency that can support a number of ambitious projects, says Praks.

“I hope we are driving towards our own Finnish space program,” says Praks. “Having our own small program will provide even more material for future missions with the bigger satellites [to reach further out] in the solar system.”

Correction (April 18, 2023): This story has been updated to correct the amount of tether that will be used in the braking mechanism, from 60 feet to 200 feet. We regret the error.

Blackburn: Fcc Headed For ‘Congressional Hurricane’

WASHINGTON — Rep. Marsha Blackburn (R-Tenn.), an outspoken critic of Internet regulations and a rising star in the Republican Party, on Tuesday predicted that the new Congress would overturn the Federal Communications Commission’s open Internet order, and then proceed with legislation that would set explicit limits on the agency’s authority over broadband providers.

Speaking at the annual conference hosted by the nonpartisan Advisory Committee to the Congressional Internet Caucus, Blackburn outlined in broad strokes a conservative tech policy agenda for the new session, which in addition to curbing what she sees as regulatory overreach, also includes efforts on a variety of fronts to protect intellectual property rights, including patent and copyright reform.

But Blackburn has made the fight against net neutrality a signature issue, including legislation introduced earlier this year that would overturn the FCC’s December order in her first act of the new Congress.

In her remarks today, Blackburn acknowledged that the FCC’s action came only after negotiations on Capitol Hill failed to broker a compromise, and that the issues of net neutrality and the broader question of FCC authority will remain unsettled in the absence of congressional action.

“I think it is fair to say that congressional Republicans and Democrats are a little bit to blame for this. Too few members have engaged seriously on net neutrality,” she said. “When Congress fails to move forward on an issue, bureaucracies step in.”

At the same time, Blackburn characterized the FCC’s December vote as a misguided step that will impose unnecessary regulations on a fast-growing industry, dismissing the concerns of net neutrality proponents as a “hypothetical problem,” and calling for the need to “defend against Washington’s instinct to hyper-regulate.”

“I think that what they may have met with is a congressional hurricane,” she said. “We must see the latest regulatory impulse of the FCC as the wake-up call that it is.”

She added, “Incumbent now for us to immediately reverse the decision and better define the FCC’s jurisdiction.”

Blackburn serves on the Energy and Commerce Committee, which is planning to hold a series of oversight hearings that will likely air harsh indictments of the FCC’s action from many Republican members, who almost universally oppose the net neutrality measure.

But Blackburn predicted that many Democrats will join in the effort to rein in the FCC, saying she expects her bill, which already has more than 60 co-sponsors, to easily pass the House, suggesting, perhaps hopefully, that it could also clear the Senate.

Of course, Senate passage will be a harder proposition, both owing to the sustained — albeit slimmer — Democratic majority, and to the procedural rules that have bottled up copious amounts of legislation referred by the House.

“The Senate is a black hole. You can pass anything out of the House,” Tom Davis, a former congressman from Virginia who now serves as Deloitte’s director of federal government affairs, said in a panel discussion following Blackburn’s keynote address.

But Blackburn also appealed to an audience of technology industry representatives, lobbyists government staffers and others to move past the “stylized” conception of Republicans and Democrats that sees one party kowtowing to the interests of business while the other consistently pursues restrictive regulation and government intrusion into the private sector.

Blackburn called for comprehensive patent reform legislation, for instance. Just last week, Sen. Patrick Leahy (D-Vt.), who chairs that chamber’s Judiciary Committee, announced that he would again lead the charge to enact similar reform, working with Republican members in both the House and Senate, as he has in the past.

Kenneth Corbin is an associate editor at chúng tôi the news service of chúng tôi the network for technology professionals.

7 Dos & Don’ts For Taking Charge Of Your Ppc Program (Again)

Over the past weeks, we’ve seen major economic changes due to the coronavirus and associated lockdowns.

In other cases, companies are making cuts to their marketing teams and shuffling responsibility for PPC to other team members.

Whatever the cause, many experienced marketers – who haven’t been hands on with PPC for many years – are now finding themselves with that responsibility again.

These marketers are now scrambling to get back up to speed.

If you find yourself in that situation, here are some dos and don’ts to help you get your footing.

1. Do Get Lean

Start by taking steps that will make managing these accounts simpler and easier.

Look at Your Ad Schedules

Reduce schedules to those days and times that are your best bets.

Tightening up these schedules can also help alleviate pressure to monitor these accounts 24/7.

Turn Off Broad Match Keywords to Limit Your Ad Spend

Or limit broad match only to hot revenue producing campaigns rather than development focused campaigns.

Again, this will help to alleviate pressure and keep spending under tighter control.

Tighten up Location Targeting

Again, this is the time to focus on your best bets and keep things simple – at least until you get a better handle on things.

2. Do Act Fast

This is not the time to ease into things slowly.

An unmonitored PPC account can experience unpredictable upticks in spend quickly.

So make a habit of checking your ad spend daily and getting on it right away.

And by daily, I do mean daily – even if it’s just a quick peek.

You never know when Google’s algorithms will throw things out of whack.

Alternatively, you can set up a daily budget tracking script.

This will save you from having to log your account every day to take a look.

You may also want to lower your daily budget for peace of mind.

Remember, even if you set your daily ad budget to maximum $100 (as a simple example), you can, in practice, spend more than that each day.

In case you missed it, in 2023 Google Ads changed its rules so that your campaigns can spend up to twice your average daily budget.

The “max daily budget” is now calculated over the course of a month, not day by day.

You won’t go over your monthly charging limit (which is the average number of days in a month multiplied by your average daily budget), but you might go over your daily limit on certain days.

If all this makes you nervous, consider lowering your daily ad budget from $100 (for example) to $75.

3. Don’t Expect Exact Match to Be Exact

Depending on when you last had your hands on a PPC account, you may still think of “exact match” (as a Google Ads keyword matching option) as exactly that – an exact match.

In other words, a match has to include the specified keywords, only those words and in the same order for an exact match to be made.

Ah, the good ‘ole days!

Unfortunately, this is no longer the case.

Google has updated its exact match rules to allow close variants.

Those variants allow for changes in word order or slight variations in spelling.

And since September 2023, exact matches now allow for keyword variations that share the same meaning.

4. Do Ask for Help

Does all this sound overwhelming?

Consider reaching to your former agency for help.

Sure, you may not be able to hand the controls over to them like before but perhaps you can work out a bare-bones arrangement.

After all, the current economic climate is very fluid.

Some PPC agencies might be happy to take on new or former clients with modified work arrangements.

5. Don’t Panic

As you’re relearning to manage these accounts, expect to get some surprises.

You may see a particularly large daily ad spend.

Or you may identify campaigns that look like total duds.

But whatever you encounter, resist the urge to panic.

Maybe you simply need to adjust down your budget to cope with how Google manages daily budgets and to keep things more comfortable.

And maybe that dud of a campaign isn’t a dud at all.

Do some digging, and you may find there’s an issue at the group or keyword level that you can fix.

So when these kinds of things come up, take a deep breath and do some digging.

Base your decisions on data, not gut reactions.

Otherwise, you might just make things worse.

6. Don’t Shut Down Your PPC Account

Given everything I’ve written here so far, you might be tempted to shut down your company’s PPC account to avoid all the hassle.

That would be a bad idea.

At a minimum, you’ll miss out on Google’s $340 million ad credits program.

This program will give ad credits to all small and medium size businesses that have had active accounts over the past year. (Although admittedly, some of the details of this program remain murky.)

At worst, you’ll set your company and its PPC program back significantly.

You’ll not only miss out on new opportunities, you’ll also open the door to your competitors.

But in practice, it’s something we see again and again with client accounts.)

7. Do Stay Positive

Depending on the industry you’re in, things might look dire.

But remember, our current situation won’t last forever – and hopefully, you’ll be able to get back to working with your agency or grow your marketing team again soon.

In the meantime, use these dos and don’ts to keep your sanity and stay the course.

More Resources:

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This Badger Fits Inside An Osprey

Phantom Badger

Boeing’s Phantom Badger at the Sea Air Space Exposition 2014

Phantom Badger. “Phantom Badger?” Phantom Badger. “Phantom Badger,” Phantom Badger, “Phantom Badger.” Phantom Badger.

At the Navy League’s Sea Air Space Exposition this year in National Harbor, Maryland, there was an unusual craft on display next to Boeing’s usual display of aircraft. It was a jeep-like thing, both narrower and longer than expected. Dubbed the “Phantom Badger,” it solves a very specific problem: it fits (just barely) inside Boeing’s tiltrotor V-22 Ospreys used by Marines and Special Forces. Now when those troops deploy far ahead and into tricky places, they can finally bring a working vehicle with them.

To understand the Badger, first one must understand the Osprey. The V-22 Osprey is a tilt-rotor aircraft. This means that it can land and take off like a helicopter, which greatly expands the number of places it can go. In air, the rotors tilt forward, so it carries troops fast, carrying up to 32 troops or 10,000 pounds of cargo where it needs to be. The problem with the V-22, then, is that it can get into many places, and few other aircraft can go where it goes. So special forces or Marines operating from Ospreys can only use what Ospreys can carry with them, and for a long time that meant only small vehicles, similar to commercial ATV four-wheelers, were the only ground transportation an Osprey could supply.

Phantom Badger And Osprey

It’s a snug fit.

At the exposition, Popular Science spoke with Boeing’s Garret Kasper about the Phantom Badger. This isn’t exactly the first time Boeing’s designed a car, Kasper quipped. “Back in the 1960s we made the lunar rover.” Still, land vehicles are relatively new for the company. For the Badger, they collaborated with North Carolina’s MSI Defense Solutions.

On Tuesday, Boeing announced that the U.S. Navy has certified the Phantom Badger for flight onboard military V-22s Ospreys. And at the expo, Kasper shared this: there’s “an undisclosed Department of Defense customer” interested in the Badger, and it’s not the Marine Corps. That’s a truth by omission: the only part of the military outside the Marine Corps that uses V-22 Ospreys are Air Force Special Operations.

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