Trending December 2023 # Google: A ‘Site:’ Search Doesn’t Show All Pages # Suggested January 2024 # Top 16 Popular

You are reading the article Google: A ‘Site:’ Search Doesn’t Show All Pages updated in December 2023 on the website We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Google: A ‘Site:’ Search Doesn’t Show All Pages

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages.

This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube.

Specifically, Mueller answers the following question:

“All of my URLs are indexed and when I check in Google one by one, the total number of URLs is 180. But in Google SERP, only 28 URLs show. Why is that?”

This person says all their pages can be found in Google when searching for them individually, but only 28 pages are shown in a site: search.

That may seem unusual, but as we hear from Mueller it’s perfectly normal.

Here’s his response.

Related: An SEO Guide to Advanced Google Search Operators

Google’s John Mueller on Site: Queries

A site: query is a command that instructs Google to return results from one specific domain.

You can take these searches a step further by adding a keyword in front of the site: command. This will tell Google to return results from one domain that are relevant to the keyword in the query.

While this can be a useful tool to find what you’re looking for, it’s not designed to be used for diagnostics purposes.

Mueller explains:

“The short answer is that a site: query is not meant to be complete, nor used for diagnostics purposes.

A site query is a specific kind of search that limits the results to a certain website. It’s basically just the word site, a colon, and then the website’s domain.

This query limits the results to a specific website. It’s not meant to be a comprehensive collection of all the pages from that website.”

If you know you have 100 indexed pages, but a site: search only returns 50, there’s no reason to be concerned.

For an accurate look at how many pages of your Google is able to index, use Search Console.

The Index Coverage report in Search Console will show exactly which pages are indexed, and which pages (if any) have errors that prevent indexing.

Mueller continues:

“If you’re keen on finding out how many pages google has indexed from your website, then use Search Console instead.

Google Search Console is a free tool you can use to get more information about how Google Search sees your website.

Within Search Console you can see how your pages are shown in search, as well as the number of pages that are currently indexed.

In short, don’t worry about the counts shown in a site: query. Use Search Console instead.”

For complete details on how to use Search Console’s Index Coverage report, see this explainer:

If Google is not able to index any of your pages, this report will tell you why. Then you can fix the issue and use the same report to re-submit the URL for indexing.

See the full video below:

You're reading Google: A ‘Site:’ Search Doesn’t Show All Pages

Fix: Instant Search Doesn’t Work In Windows 10/11

Fix: Instant Search Doesn’t Work in Windows 10/11






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How do I fix instant search in Windows 10 when it does not work? Tutorial for fixing the Instant search in Windows 10 Technical Preview: 1. Run a selective startup

Press and hold the “Windows” button and the “R” button.

Now you should have the “Run” window in front of you.

In the run box write the following: “msconfig”.

Now the “System Configuration” window should pop up on the screen.

Now check the box next to the “Hide all Microsoft services” situated in the lower left side of this window.

Uncheck the box next to “Load Startup items”.

Close the “System Configuration” window.

Reboot your Windows 10 operating system.

When the system starts you will have to check if the Instant Search feature works in the metro apps from Windows 10.

If the feature is not working then proceed with the next method below.

If the Search feature works then you will have to disable each application at a time from the start-up menu by following the steps above but disabling them separately by unchecking the mark next to each one and see what app is causing your system to malfunction in such a way that your search feature stops responding. If you find the application then you will have to uninstall it or just update it to the latest version available for Windows 10 systems.

2. Run an SFC scan

Write in the search box present on the Start menu the following: “cmd” without the quotes.

Now you have the command prompt window in front of you.

Write in the command prompt window the following: “sfc /scannow” without the quotes.

Press the “Enter” button on the keyboard.

Let the System file checker finish the process.

After the process has finished close the command prompt window.

Reboot your Windows 10 operating system.

Check to see if you Instant search feature works in your Windows 10 operating system.

3. Use Windows Feedback app

Seeing that the Windows 10 Technical Preview version is not as stable as we would hope you will have to follow the lines below and write a feedback to Microsoft about your issue.

In the search box in Windows, you will have to write the following: “Windows Feedback” without the quotes.

From the Windows Feedback application, you can follow the instructions on the screen and explain your issue regarding the Instant search feature of Windows 10.

4. Restart Windows Explorer

Many similar issues may be solved by simply restarting Windows Explorer. IN order to restart this, these are the steps you have to perform:

Open Task Manager (Ctrl+Alt+Del)

Wait until all disappear from the screen, and comes back. Check if the search feature works.

Expert tip:

READ ALSO: Cortana Search Box Missing on Windows 10

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Live Search Gets A Clean Up, Looks More Like Google Search

The good thing when you’re into the search engine business and you’re up against only two competitors is that you can do away with copying their site’s format. And it looks like, that’s just what the Live Search team is doing when they redesigned the Live Search site.

The Live Search blog highlighted the changes on their site with the following changes :

Search box near results The new Live Search header and search box is slimmed down from a heavy piece of UI into sleeker, simpler elements. Bringing the search box into alignment with the results and into the body moves it closer to where users are looking and flattens out the visual bumps between it and the results.

Room to breathe on the page Something else you’ll see on a large screen (lucky you!) is our centered, fixed-width page, allowing for a more thoughtful, predictable experience as richer search content and wider screens become the norm.

Crisp, clean type We’ve also made changes to our color and typography. Our decision to use Arial and the new color palette was based not only on our desire to improve readability and consistency, but also on rounds of testing to find the right combination.

Intuitive video search For our new video search experience, the team focused on activities and behaviors that make video search different. We focused on simplicity — cutting irrelevant pixels and text — and power — investing in enhanced preview for video — both of which contribute to the overall simple, yet powerful experience.

Health results integrated from many sources You’ll see in health search that we’ve created a way for users to pull together health information from many different sources, digestible all in one place.

This is how the new Live Search results page looks like with its new color palette and typography:

And this is how Google Search results page looks like:

They look more the same now, dont’ they? Although, I would have to admit, Live Search looks uncluttered and cleaner especially the heading part. But I still love Google search though, for the simple reason that it gives SEJ as the no. 8 result for the keywords “search engine news”. While Live Search displays it somewhere in the second page and it’s not even SEJ’s main URL.

How To Setup A Google Ads Search Campaign

If you feel that you are wasting money with Google Ads, you can get more effective results by setting up a Google Ads Search Campaign the right way!

There are some common mistakes that marketers usually make while setting up their search campaigns in Google Ads.

Let’s dive in!

Not Setting up Conversion Tracking

The first classic mistake that people make is they don’t set up conversion tracking. 

Google Ads conversion tracking measures the success of your ad campaigns by tracking the conversion behavior of your audience. 

This is your way of telling Google what your goals are! 

For example, if you’re an eCommerce store, a conversion would be somebody who ultimately purchased your product or if you are a local business, it might be somebody filling in a contact form. 

First, you need to set up Google Ads conversion tracking before you start creating any campaigns. Conversion tracking will help you know if you’re getting returns on the money you have invested in Google Ads search campaigns.

There are multiple methods to track conversions in Google Ads. You can either use the built-in Google Ads Conversion Tracking method, or you could import your existing goals and eCommerce conversions into Google Ads from Google Analytics. 

If you’re not sure that you’ve set up conversion tracking, you can check it under the Conversions menu of Google Ads. To access it, navigate to Tools & Settings → Measurement → Conversions.

Next, we need to select the goal of a successful campaign. 

For this example, let’s try the Create a campaign without a goal’s guidance. This gives you all the available settings to set up a campaign, thus providing more flexibility in defining your goals. 

Let’s select a campaign type. There are many campaign types that you can select from. 

Let’s give a relevant campaign name and move forward in our search campaign setup. 

Search Network + Display Network

The next step in our search campaign setup brings us to a second common mistake.

Google by default keeps the Search Network and Display Network options checked. 

It is a good idea to keep the Display Network option on. But, it is not recommended to use the Search Network option. 

It will expand the menu to give you more options for your search campaign setup.

Ad Schedule

A mistake that marketers, especially local businesses, make is to ignore this setting.

On the contrary, if you’re selling an online course, you don’t need to have an ad schedule. 

Thus, depending on your type of business, you should consider whether to add an ad schedule or not.

Location Targeting Setup

Another common mistake is that we don’t input our location targeting properly.  It is necessary,  especially for local or small businesses. 

In this case of promoting an online course, we would create different campaigns for different countries. Let’s try to apply some location targeting in our Ad Search Campaign.

Be aware that All countries and territories are selected by default. It’s a classic mistake to avoid this default setting that Google has kept for us.

Let’s say we want to target the United States. We can choose a country to target from Enter another location. 

If we hover over the location options, there is another little setting called Target which is part of the location targeting. The default setting is for People in, regularly in, and, or who’ve shown interest in your target locations. 

This default setting means that the Ad would be shown to somebody who has shown interest in the US (because we’ve set our location target audience as the US). 

If somebody who’s in Europe has shown interest in things in America or the country in general, then the ad will be displayed to them too.

It helps to keep a  tight location target setting, so only the people in that area are targeted. Then, choose the middle option Presence: People in or regularly in your target locations on your Target setting.

If you’re a local business, you don’t want to target a whole country, but just the people in your area. We can take it a bit more granular, and go to Advanced Search and go ahead for Radius targeting. 

You’ll see it shows a 20-mile radius there, so you can do Radius targeting easily.

Choosing a kilometer radius makes it tighter for more impact

You can see it’s a much smaller circle, implying the ad is specific to that area only.

You can also exclude a country. So, let’s pretend we want to exclude Australia, we can add an extra layer of the filter.

Maximize conversions bidding

Another default setting by Google that we don’t pay attention to is the Maximize conversions bid strategy for your Ads.

If you are starting a new search campaign with a new account, we recommend you choose the select a bid strategy directly option.

Once you have some data, then you can do the automated bid strategies. But initially, you want to do Manual CPC. 

Another sly setting is the Help increase conversions with Enhanced CPC. Here Google is asking if they have permission to bid a little bit more when you can get a conversion.

Now, let’s proceed to explore other fatal mistakes we can avoid.

Keyword theme Ad groups

One of the most important things to do while creating an Ad group is to make the ad target the audience by using specific keywords.

Here, we create an Ad group name called Google. Set the default bid, in this instance, 50 cents. You can always change this later on.

We are going to add some keywords. A mistake that many people make unconsciously is that they don’t create keyword-themed Ad groups.  

It’s erroneous to add all the keywords in one Ad group. Sometimes one might add all the keywords in the same group, related or not, hoping for a far reach. This usually doesn’t work very well. There is a way you can avoid this!

You need to make keyword-themed Ad groups. You can proceed to create one Ad group per keyword.  Go ahead and put your keywords in the dialog box.

For instance, we’ll do a phrase match and say create Google retargeting in inverted commas. 

💡 Top Tip: Adding syntax is a  great way to get your campaign up and running efficiently.

If you put a keyword without any syntax, it’s called a Broad match. If you add inverted commas to your keyword, it is a Phrase match. Having square brackets around the keyword gives an Exact match.

Google’s algorithm will help fetch results to the searcher when they type in a word or a phrase. It then becomes necessary that you should ensure that you have a phrase match as your setting, if not an exact match

On the ad group, you see these keywords are very related to each other. There are slight variations, but it’s all about Google remarketing or retargeting Google or retargeting on Google.

Using a Phrase match allows for additional terms before and after it. So, we don’t have to think of every possible combination. We can be a bit flexible with that. 

You can avoid this error by creating keyword-themed Ad Groups and making sure the keywords are closely related to each other.

If you want to add to keywords, go ahead while making a new AdGroup for the cohort of keywords you’ll be using.

You can focus your ad on Facebook consumers by creating a Facebook retargeting ad. Finally, polish the ad created by designing your Facebook-centric ad group. 

Let’s Save and Continue.

Writing the Ad

This is where we’re going to need a final URL. Go to your website, copy and paste the URL on the Final URL section because that’s where you want to send the traffic to.

When you paste the final URL, notice, that it’s changed the display path to chúng tôi and here you can put in whatever words you want. 

This URL can be up to 15 characters long and it’s useful to optimize the search campaign. Let’s do it in lowercase.  We can say ‘retargeting challene‘, because it’s a 14-day retargeting challenge. 

Even though this URL chúng tôi does not exist, it’s a way of having more keywords in the ad. It displays the same way in the preview.

Don’t worry if the URL you’ve submitted is not live on your website; it’s a good way to get some keywords in the ad group.

After you input the URL, start creating the headlines. You can put up to 15 different headlines of which Google will choose three different headlines randomly. 

You can also pin a headline as well; this helps in making sure that the chosen headline will always show at that particular position.

All right, so let’s put in some headlines. Make sure they are short and direct. You can notice that Google tries to suggest a headline based on the Ad you’ve created.

We are keeping the Join The 14-Day Challenge Now. You can notice that the Preview shows the headline at a particular spot. You can pin it and can choose where the headline should be displayed.

In this instance, we’ve chosen position 1, which means it will only show in position one. Thus, this headline will always show in position 1 while headlines 2 and 3, will rotate through different options.

In considering the keywords chosen to create Google retargeting, let’s say create Google Retargeting Ads. This may get disapproved because Google is a trademarked term, but it may slip under the radar.

We’ve added other headlines such as Online Video Tutorials and we notice it shows up on the preview. 

If you’ve used up all available characters for a headline, fret not. Just keep adding headlines and Google can work an algorithm to make your ad work.

Next, we will write our description of the Ad with up to 90 characters. Google provides us with four spaces to write in our descriptions and then chooses two of these four for us randomly.

You can choose to pin one of these, similar to our headlines. Google shows two descriptions in an automated manner.

Another benefit of having more than one ad per ad group is that Google figures which ad works better for the audience and keeps that ad running more often. In case your Ad #1 doesn’t work its magic, you always have Ad #2 or #3 to count on.

If it says that no traffic is expected, don’t worry about it. They’re trying to get us to choose more keywords, which is something we want to avoid.

I’m just going to hit Publish. Let it run for 48 hours and see how it goes. 

After publishing the campaign, the webpage shows you an overview of the ad campaign you created.

BONUS: Negative Keywords

This is the bonus mistake! Negative keywords will tell Google when somebody types a particular word, and we do not want the ad to show.

In this instance, a classic negative keyword would be ‘free’. Somebody who wants free information cannot access it because we’re selling this information. 

Another one would be, ‘what is retargeting?‘ –  we don’t want that either. We want somebody who knows what retargeting is. We just want them to learn how to do it.

‘Definition’ is another word we want to avoid. This could be somebody who’s just been researching retargeting.

Thus, whether a word or a phrase, if you believe it’s going to display your ad, you can prevent the display to unwanted traffic by using Negative Keywords.

Often, people have no negative keywords. You can start a practice of keyword lists. This is one central location to look after the negative keywords that you can then apply to multiple campaigns.

If you want to add some more keywords, you can just easily go over the keyword suggestions and add them. Make sure to put them in double quotes to ensure a phrased match instead of a broad match.

You can also go over to the Search Keywords and find your keywords for the ad group. 

You may add, remove or alter the keywords from the list. Heading over to the plus sign on the top left corner to add words, you’ll be taken to the list where you can input the phrases. On the right, you can also find a list of suggested words.

If you choose to add keywords, either by typing or from the list, remember to use the double quotes to ensure it follows a phrase match.

Once all the additions are done, you can save it and you’ll have a preview of the keywords that are in use/active for your ad group.

In conclusion, these are the 8 fatal mistakes one can make while creating a new ad campaign.

FAQ Should I keep the Search Network and Display Network options checked in my search campaign?

By default, Google Ads keeps both the Search Network and Display Network options checked. While it’s a good idea to keep the Display Network option on, it is not recommended to use the Search Network option for a search campaign.

How can I set an ad schedule for my search campaign? What are keyword-themed ad groups, and why are they important? Summary

Setting up conversion tracking helps you know whether the Ad is profitable for you. A display or a search network option would show your Ads everywhere – appropriate and inappropriate – leading to unwanted traffic. You’d want to turn off the Search Network and Display Network settings.

Location targeting is important to ensure you’ve targeted the right audience geographically.

Minimize the bidding by choosing manual bidding strategies and keep Keyword-themed Ad Groups in your campaign. 

If you’re a retailer, make sure to check out these 5 tips for optimizing Google shopping campaigns.

Google On Dealing With Low Traffic Pages

Is Pruning Content a Good SEO Strategy?

The question asked was whether it was worth it in terms of SEO to prune content that was not performing. By “performing,” the questioner clarified that he meant content that was not receiving traffic. He also clarified that it was research content that was not adding value to site visitors.

The person asking the question did not mention the concept of content cannibalization. But the outlines of what he was asking conforms to the theory. More on that below.

John Mueller suggested that pruning content was just one approach. There are other strategies to use as well.

How to Deal with Low Traffic Web Pages

John Mueller offered two strategies. He said that the first option was to remove the content. The other option was to improve the content. Either approach could be satisfactory. He then cautioned that it may not be a good approach to use Page Views as a metric for determining what is good or bad content.

The second approach, to improve the content, contradicts the long held rote solution to remove non-preforming content. We’ll get back to that later. Let’s see what John Mueller actually said.

John Mueller had this to say about content pruning:

Like, if they have this content on the website and it was initially there for a reason; and maybe it’s not great content, maybe it’s even bad content… one approach is really just to say ok, we will spend time to improve this content.

And the other approach might be from a practical point of view where you say… I know this content is there and I put it out there for a reason but it’s really terrible content and I don’t have time to kind of improve this, I don’t have time to focus on this. Then maybe removing it is a good idea.

Ultimately it’s something where the content that you have available on your website is how you present yourself to search engines. So if you’re aware that this content is bad or low quality or thin, then that’s still how you’re presenting yourself to search engines.

And you can say I can handle that by removing the bad content or I can handle that by improving the bad content. And both are appropriate responses that you can take.

Sometimes there are practical reasons to go one way or the other way. For example if you have millions and millions of pages that are really thin content then maybe it’s not practical to improve all of those. Then maybe it’s something where you say well in the long run I’ll make sure that my new content is good and then you take all of those out. Or it might be that you find a middle ground and say well I’ll improve some but I’ll also take a bunch out that I don’t have time for or I don’t want to have it at all on my website.”

Page Views Can Be an Unreliable Performance Metric

Another participant then brought up the example of a web page containing important and accurate content that didn’t receive traffic because it wasn’t a popular topic at this particular time. In other words, the topic was not trending in any way.

John Mueller responded that this was an important nuance.

“I would not use a metric like page views as the only way of recognizing low-quality content. You’re kind of the expert of your website, you know what’s good and what’s bad. Sometimes a metric like page views helps you to find low quality content.

But I would not blindly say everything that gets few page views is bad content, I need to remove it. …Our algorithms do not look at the number of page views. They try to understand the value of the content…

Just because it’s rarely viewed doesn’t mean it’s a bad piece of content.“

What is Content Cannibalization/Keyword Cannibalization?

The problem with the theory is that the phrase, Content Cannibalization, is just a label that does not describe the actual issue.

It’s like if your mechanic tells you that your car doesn’t run because it has engine trouble. How does that help you?

The phrase “engine trouble” is just a label that can describe anything from a blown gasket to an alternator that needs replacing. Similarly, the phrase “Content Cannibalization” does not tell you what is wrong. An alternator that needs replacing is more specific and gives you an idea of possible solutions.

And that’s why the person in the Webmaster Hangout had the question. He didn’t know what he should do because he didn’t understand the problem. You can’t find a solution to a problem you don’t understand. Calling it Keyword Cannibalization does not help anyone.

What Content Cannibalization Really Is

What’s really the problem is usually pages that are thin content, irrelevant content, duplicate content, outdated content and content that is simply long tail.

As John Mueller stated, using page views as a metric will get you in trouble because you’ll remove perfectly good content.

The other issue that is being fixed is site architecture. A good site architecture helps the different sections of a site snap into focus in terms of what the topic is about. Those might not be the only issues, but those are the ones that immediately come to mind.

It is unhelpful to discuss these issues under the label of Content/Keyword Cannibalization. It’s more helpful to specifically identify what is going on:

Duplicate content

Thin content

Irrelevant content

Outdated content

Long tail content

Site architecture

Those are six different issues. Most importantly, they are not issues because they are “cannibalizing” keywords or content.

They are problems for very different reasons. Each problem demands a different solution and “pruning” the content is not the only solution. As John Mueller suggested, you can remove the content, you can update the content or you could leave the content alone.

Watch John Mueller discuss content pruning in the webmaster hangout.

Screenshots by Author, Modified by Author

Ev Adoption Doesn’t Lighten Energy Costs For All American Families

Vehicle electrification is a major step toward decarbonizing the transportation sector, the biggest source of greenhouse gas (GHG) emissions in the US. In 2023, it accounted for 27 percent of the country’s emissions, more than half of which came from light-duty vehicles.

Replacing fossil fuel-powered automobiles with electric vehicles (EV) provides significant benefits for environmental and human health. Not only will carbon emissions decline, but air quality also improves, and there are fewer negative health outcomes due to pollution, says Daniel Horton, assistant professor at the Northwestern University Department of Earth and Planetary Sciences.

New research also shows that vehicle owners may see reductions in their transportation energy burden, or the percentage of their income that is spent on vehicle fuel. In a new Environmental Research Letters study, researchers found that more than 90 percent of vehicle-owning households in the country would shrink GHG emissions and their transportation energy burden if they switched to EVs.

“Due to the fuel cost savings, EVs effectively reduce the percentage of income that households have to spend on vehicles,” says Joshua Newell, professor of environment and sustainability at the University of Michigan and an author of the study.

Newell and his colleagues estimated fuel costs in terms of US dollars per mile. They created an equation that included the gasoline price for vehicles with internal combustion engines. For EVs, they used the levelized cost of charging (LCOC), which accounts for electricity prices as well as charging location, time of day, and power level. According to the study, areas with high transportation energy burden reductions have lower LCOC compared to gasoline prices, smaller temperature- and drive cycle-related impacts on fuel consumption (like how extremely cold temperatures tend to affect battery performance or how batteries or fuel cells adapt when vehicles conditions change abruptly), or both. 

Unequal benefits of driving an EV

Widespread deployment of EVs would effectively double the number of households with a low transportation burden, based on the authors’ modeling, which they defined as spending less than 2 percent of their income on fuel annually. However, the study also revealed that more than half of the lowest-income households (based on area median income) would continue to have a high energy burden—spending more than 4 percent of their income on fuel annually—despite driving an EV.

[Related: Thousands of EV chargers will soon line America’s highways.]

Currently, higher-income households and those with higher levels of education dominate EV ownership in the country. Vehicle-related energy costs are a relatively small portion of higher-income households’ monthly income, but they can be sizable chunks for lower-income households, says Newell.

Additional factors that contribute to this energy burden include vehicle miles traveled, fuel consumption, and electricity and charging infrastructure costs. Newell says suburban and rural households tend to experience a higher energy burden due to the lack of public transit and greater travel distances to services and jobs. 

Since the lowest-income households are not distributed uniformly in the US, the study mapped where high-energy burden communities are clustered, which were concentrated in the Midwest, Alaska, and Hawaii. This would enable policymakers and planners to “develop targeted strategies to address the uneven distribution of burdens as society transitions from internal combustion vehicles to EVs,” says Newell.

The authors recommend localized approaches to improve the benefits of EV adoption, which include regional subsidies for charging infrastructure, reducing the cost of electricity, and expanding access to cycling, walking, and other forms of low-carbon transportation.

EV policies can boost accessibility

Incentives such as tax credits to lower the upfront costs of buying new and used EVs are critical for accelerating their adoption, says Newell. The Inflation Reduction Act, which was signed into law last August, currently provides significant tax credits for these purchases.

Individuals who purchase a new EV, whether it’s the plug-in or a fuel cell kind, may qualify for a clean vehicle tax credit of up to $7,500. However, there are different rules for the tax credit depending on when the vehicle was purchased. To check if you and your vehicle qualify, visit the Internal Revenue Service websites for vehicles purchased before 2023 or those in 2023 and beyond. Those who buy a used electric vehicle starting in 2023 may also be eligible for a tax credit that equals 30 percent of the sale, with a maximum credit of $4,000.

[Related: Self-driving EVs use way more energy than you’d think.]

Other policy interventions that may increase EV accessibility for older and lower-income households include incentives for new and used vehicles that aren’t necessarily tied to taxes and programs that target low-income households. For instance, low-income California residents who live in a district that implements the Enhanced Fleet Modernization Program may receive up to $1,500 for scrapping their old, high-polluting vehicle. Those who choose to replace their old vehicle altogether with a cleaner, more fuel-efficient one may get up to $4,500.

Aside from purchasing incentives, access to charging infrastructure is also critical in the transition of light-duty passenger fleets to EVs in lower-income communities, says Horton, who was not involved in the new study. According to the study, increasing access to residential or cheaper public charging is a major factor in establishing the fair distribution of benefits and burdens among everyone, especially for renters and rural, lower-income, or multi-family households.

All of these solutions hope to balance out a major barrier to EV adoption—they are costly for many. “EV batteries make up about one-third the cost of the vehicle,” says Newell, “and until these costs are reduced through economies of scale and technological improvements, EV incentives are needed to achieve price parity with gasoline-powered vehicles.”

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