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Google has announced a Webmaster Conference in the United States. The conference takes place Monday, November 4, 2023 at the Googleplex in Mountain View, California. Space is limited so conference attendees are urged to register soon.

Google Product Summit

Google announced it will be a Product Summit. The goal is to communicate with the publisher community about search and to take feedback.

“This one-day event will include talks from Search product managers, Q&A sessions, and a product fair giving attendees the opportunity to have direct conversations with product managers.”

Should You Attend the Google Product Summit?

If you have the time to fly out to Mountain View, California, then yes.

I’ve been to the Googleplex many times, on the occasion of several Google Dances, the first Google Zeitgeist conference (where I met Sergey Brin at a cocktail party) and have visited privately a couple times by invitation of a search engineer. The Googleplex is the home of modern search, there is always something to learn.

The Google Product summit will feature speakers involved in search and will provide an opportunity for the search community to ask questions.

Benefits of Google Events

Not everything spoken at Google events are reported. So it is often helpful to attend and hear what Googler’s are sharing.

Another reason to go is for the opportunity to meet others in the industry. Friendships are good in and of themselves. As someone who’s been to many search marketing events, it may feel daunting to be at an event filled with strangers, but it’s worth it in the long run to meet others in the industry.

The Googleplex is ground zero of the algorithm and the search industry. It’s a place of importance to search marketers. I think it’s worth it to attend if you have the opportunity to go.

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Here’s All The New Stuff Google Announced At Its I/O 2023 Conference

Google I/O is the company’s annual developers’ conference. It’s meant for people who work to create things inside the Google infrastructure, but the keynote typically includes a few juicy bits that appeal to the general public. Last year we met Google Home for the first time, and there’s no telling what we’ll see here in 2023. So, follow along and we’ll break down the important developments (get it? developers?).

Google thinks millions of users are cool. But you know what’s cooler? Billions of users. Google

User stats for 2023

When Google talks about active user counts, they don’t often mess with pesky millions—they deal in billions. The company has seven different platforms with over a billion active monthly users. There are also a handful of other stats that stood out.

Android is now active on more than two billion devices

Google Maps users navigate more than a billion kilometers every day

Google Docs has 800 million monthly users with 3 billion new objects added per day

Google Photo has 500 million active users uploading 1.2 billion photos per day

YouTube serves more than a billion hours of video every day

That’s a lot.

You can use Google Lens to identify important meatball spots. Google

Google Lens is augmented reality vision through a smartphone

Google claims that its image recognition tech has gotten very good, so good in fact that it’s “better than humans.” Google Lens can look out into the world, understand what you’re looking at, and take action. Google Lens can recognize objects and do visual search to accomplish things like identify flowers and even log into a Wi-Fi network after taking a photo of the login information. (Yay!) You can look around the street, and it will give you ratings and search results regarding businesses in the area.

These are the partners Google is working with on the Google Home SDK. The Internet of Things! Google

Google Assistant is now on the iPhone, and pretty much every other device in the Internet of Things

Rumors had been flying about Google Assistant coming to iPhone and now the announcement is official. In addition to that, Google is announcing a whole array of new smart home partners, including GE, Whirlpool, and LG. The goal really does seem to have every piece of electronics listening for your commands. Google Assistant is already on 100 million devices and it seems like the plan is to grow that number by quite a lot by the time I/O comes around next year.

Google Home can now show you results on a TV or on your phone. Throwing shade at Amazon’s Echo Show with its built-in screen. Google

Google Home can now offer visual responses via smartphone or TV screen

The Google Home speaker can now throw information directly to your phone on both Android and iOS. So, if you ask for directions, it can send them to your mobile device. It also works on a TV via the Chromecast. When you make a request, it will show visual responses on screen. It’s a personalized experience based on linked accounts for whomever asks.

Google Home will now go out of its way to tell you when you’re screwing up your schedule without you having to ask. Google

More new Google Home features added:

Google Home Proactive Assistance: It sees things in your calendar and sends alerts that might affect you, like if traffic might make you late or a flight is delayed.

Hands-Free Calling: Ask Google Assistant to make a call and you can dial any US or Canada phone for free. You can link your number to the Google assistant and it’ll also be linked to your accounts, so multiple people can use it in the house.

Spotify’s free music service will now work on Google Home, as well as SoundCloud and Deezer.

Bluetooth support is coming to all existing Google Home devices, so you can beam music from your iPhone, for example, to the Home device.

Google Photos will now nag you to share your photos with friends

Google has been doing a good job organizing photos via AI since Google Photos debuted, but now it wants to help share them too. It will recognize if you haven’t shared a photo and then suggest you do so with people who appear in them. The new Shared Library feature also lets you automatically share images with people, like a spouse, significant other, or best friend. So, if you want to share all your photos of your kids with your partner, you can do so automatically. That should cut down on those passive aggressive “reminders.”

360-degree video is coming to the TV experience on YouTube

YouTube’s TV watching usership is up 90 percent from last year, which means more people are watching the content from the couch. While VR is still clearly the preferred way to experience 360 content, it’s at least available on the big screen now. This includes live 360 videos that are broadcast from events. You can go to Coachella and look around at all the Coachella people.

Android O is coming this summer

We’ve known about Android O for a while, but the keynote focused on a few of the upcoming features:

Picture-in-picture performance, so you can watch a YouTube video and write down notes at the same time.

Notification Dots extend the reach of regular notifications. Long pressing on the app icon shows you the actual notification.

Auto-fill lets apps suggest text to fill in fields so it’s easier to set up new devices.

Advanced selection uses machine learning to try to figure out what you’re trying to select, so you spend less time messing around with those tiny dots and selecting wrong words. It also suggests specific actions based on what apps it thinks you’re going to paste into.

Android Go is a light version built for efficient data usage

Data management is front and center so users can keep track of data they’re using with pre-paid or limited plans. Data Saver is turned on by default to make using the web more efficient. YouTube Go will be implemented after being announced a few weeks ago. It lets users preview videos and know how much data they will require before they’re played.

Improved language support using G Board, which allows users to type phonetically and have the translate feature automatically make the shift.

VR and AR coming surprisingly late in the presentation at I/O. Google

Virtual and augmented reality are making their way into actual reality

Robot vision can help you find a screwdriver section at Lowe’s in augmented reality. Google

Augmented reality

The popular Google Expeditions tech is also getting an update to make it more augmented-reality friendly. It allows students to take virtual field trips to volcanoes (which is not a safe field trip in the real world).

Volcano field trips are OK in augmented reality, but they’re no vinegar, baking soda, and red food coloring. Google

Google I/O will continue on this week, so we’ll bring you relevant info as it becomes available!

Corning Announces Slim, Flexible ‘Willow Glass’

Corning Inc., the manufacturer behind Gorilla Glass, Gorilla Glass 2, and other display products, just announced a new ultra-slim, flexible glass called “Willow Glass“.

The Corning, N.Y.-based Company introduced its technology at the Society for Information Display’s Display Week tradeshow in Boston this morning. The main highlight is its ability to “wrap” around a device or structure. Willow Glass is specifically formulated to couple with touch sensors, and Corning is exploring further use in “lighting and flexible solar cells.” The company’s fusion process helps to make the product just 100 microns thick, which is akin to a sheet of printer paper. Willow Glass samples are shipping to customers now, but The Verge expects full production to begin later this year.

Apple released a report in March on U.S. jobs that revealed Corning employees in Kentucky and New York create “the majority of the glass for iPhone.”

Gorilla Glass 2 video: 

Corning’s Gorilla Glass 2 is a much stronger, resilient version of the Gorilla Glass featured on Apple’s current iPhones. It’s possible that the next-generation iPhone will sport this new glass, so take a look at the video above.

The full press release is below.

Related articles

Corning Launches Ultra-Slim Flexible Glass

and could revolutionize display manufacturing

CORNING, N.Y., June 04, 2012 – Corning Incorporated (NYSE: GLW) announced the launch of Corning® Willow™ Glass, an ultra-slim flexible glass, which could revolutionize the shape and form of next-generation consumer electronic technologies. The company made the announcement today at the Society for Information Display’s Display Week, an industry tradeshow in Boston.

It will support thinner backplanes and color filters for both organic light emitting diodes (OLED) and liquid crystal displays (LCD) in high-performance, portable devices such as smartphones, tablets, and notebook computers. This new, ultra-slim flexible glass will also help develop conformable (curved) displays for immersive viewing or mounting on non-flat surfaces.Corning Willow Glass will help enable thin, light and cost-efficient applications including today’s slim displays and the smart surfaces of the future. The thinness, strength, and flexibility of the glass has the potential to enable displays to be “wrapped” around a device or structure. As well, Corning Willow Glass can be processed at temperatures up to 500° C. High temperature processing capability is essential for today’s high-end displays, and is a processing condition that cannot be supported with polymer films. Corning Willow Glass will enable the industry to pursue high-temperature, continuous “roll-to-roll” processes – similar to how newsprint is produced – that have been impossible until now.

Corning Willow Glass is formulated to perform exceptionally well for electronic components such as touch sensors, as well as leveraging glass’s natural hermetic properties as a seal for OLED displays and other moisture and oxygen-sensitive technologies.

“Displays become more pervasive each day and manufacturers strive to make both portable devices and larger displays thinner. Corning Willow Glass provides the substrate performance to maintain device quality in a thin and light form factor,” said Dr. Dipak Chowdhury, division vice president and Willow Glass program director. “Currently manufacturing in a sheet-to-sheet process, we expect Corning Willow Glass to eventually allow customers to switch to high-throughput, efficient roll-to-roll processing, a long-awaited industry milestone.”

Like Corning’s other leading-edge glass substrates, including EAGLE XG® Slim and Corning Lotus™ Glass, Corning Willow Glass is produced using the company’s proprietary fusion process. Advances in fusion forming have made it possible to produce glass that is 100 microns thick – about the thickness of a sheet of copy paper. Even at that thickness, it provides hermetic sealing to sensitive components, while also providing excellent optical, thermal, and surface properties.

Corning is currently shipping samples of its Willow Glass to customers developing new display and touch applications. The company is also collaborating with research institutions, customers, and equipment makers to develop an ecosystem of compatible process equipment, including optimized process design.

“Corning will continue to develop and improve innovative glass products to enable the high-performance, game-changing displays that will drive tomorrow’s increasingly diverse electronics markets,” Chowdhury said.

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Coinfluence Announces Ico To Empower The Next Generation Of Influencer Marketing

Take the example of Elon’s Musk’s infamous support for Dogecoin. The latest tweet recovered the 10% drop it witnessed a day earlier. One tweet can be the difference between the life and death of the next breakthrough in the digital asset space. Such is the power of influencers in crypto. 

Coinfluence: The Crypto Influencer Platform of the Future 

Coinfluence solves the crypto influencer marketing problem by connecting upcoming projects with a wealth of high-level influencers. The outcome is an environment where

projects get access to high-quality social media influencers that can attract the right crowd and increase the chances of a successful launch while the influencers get to be a part of the next breakthrough in crypto, creating fantastic win-win situations. And of course, a good project doesn’t necessarily translate into a successful one if it remains under the radar. Access to a wide range of influencers means that it will get the right exposure, putting it on the map where it truly belongs. 

Coinfluence achieves this with a tight-knit set of strategies. First, any project that wishes to be listed must go through a stringent quality check that is based on a multitude of factors, allowing only thoroughly vetted projects to be listed. This creates a cleaner and better option for investors, whilst protecting the market from scams, rug pulls, and bad actors. 

At the centre of this whole ecosystem is the CFLU token, designed to assist projects and influencers to achieve mutually beneficial outcomes. Approved projects get to hold their token sales through the launchpad, where the community can acquire their tokens using CFLU. Each transaction gets taxed, with the amount being distributed for liquidity, staking rewards, and marketing. At the same time, the deflationary token model should push the CFLU price upwards. 

CFLU Token Sale Event 

Driving the economics behind Confluence’s ecosystem is the Binance Smart Chain-based BEP-20 compliant CFLU token. Based on the principles of deflation, there are a total of 1 billion CFLU, of which 650 million are already available in the currently ongoing token sale. The event is phase-based, with each of the 100 successful phases making the CFLU progressively more expensive (currently phase 1 has a price of 0.0056 USD per 1 CFLU). 

Out of the 650 million CFLU, 100 million have been set aside for financing the platform developers. To give confidence to projects, influencers, and users of CFLU, a vesting schedule will allow the team access to 20% of the funds, with the rest being released periodically. This ensures that rugpulls are guaranteed against. 

An innovative tax system is also a unique approach, by which 10% of all transactions are deducted, with 4% going to the liquidity pools, 4% to token holders, and 2% for marketing and expansion. Along with this, every 10th transaction in the first 1000 transactions will receive 5000 bonus tokens as a reward. Visit the Coinfluence ICO platform to get your CFLU tokens today.

The Present and the Future 

The Coinfluence concept materialized at the start of 2023. Alongside this, the Coinfluence team has achieved onboarding a large number of influencers and it has set a target of 100,000 top influencers under its Enrolment Program.

Coinfluence is also building towards global collaborations and getting CFLU listed on major exchanges, to provide increased liquidity and access for the everyday user to the CFLU ecosystem. Confluence is also looking to list CFLU on major coin monitoring platforms such as CoinMarketCap and CoinGecko, plus portfolio tracker Blockfolio, to raise awareness and increase information transparency. 

Further down the road, Coinfluence will be launching its mobile app for access on the go. Confluence will be also roll out their own launchpad, giving projects a one-stop solution to top influencers and the many intricacies involved in project setup and launch, all at the same time. Finally, Coinfluence will create its own news platform, the Coinfluence News Network to inform its users and the public on the latest happenings in the industry. 

Visit the Coinfluence ICO platform to get your CFLU tokens today. 

Media Contact 

Contact Email: [email protected]

Expand Your Reach: A Guide To Live Conference Coverage

There are dozens of great digital marketing conferences every year. SEJ Summit, Pubcon, State of Search, Content Marketing World – the list goes on and on. There is no way for any one person to attend all the conferences in our industry. Which is why live tweeting and blogging conferences is so popular. We all suffer from at least a little FOMO.

It can also be a great way to grow your blog and your social media channels. Live coverage can range from live tweeting to sharing behind the scenes pictures on Instagram or Snapchat to writing full blog posts covering your favorite sessions.

The Benefits of Live Conference Coverage

We all suffer from FOMO – the fear of missing out. What if Google lets something slip and I wasn’t there to witness it?? What if I miss out on making great connections because I didn’t make it to the after parties? What if Scott Stratten shares an awesome new strategy that would help me grow, but I wasn’t there??

Live coverage allows people who couldn’t make the conference to still get a taste of the action, so sharing this content gets eyes on your blog and social media channels.

People attending the conference tend to follow the hashtags, so using the right one could help you connect with people IRL. Plus, conferences themselves tend to like and retweet articles and photos from their own conference, which could give you some added exposure.

5 Ways to Offer Live Conference Coverage

There are several ways to offer live conference coverage, but really anything is up for grabs. Facebook, Twitter, LinkedIn, Snapchat. Just make sure you offer live coverage that makes sense for each platform.

Here are a few ideas.

Live-Tweet Your Favorite Sessions

Share pictures, stats, and sound bites live from the sessions you attend. Gauge how often to tweet on your following and how active you normally are. If you go from Tweeting once a week to 200 times in one day, you may find yourself unfollowed. If you are generally pretty active, then you might be just fine. A good rule of thumb is five to seven tweets per hour-long session. But if you are at, say, an Apple conference, you could definitely get away with more. It really depends.

Make sure to use the correct hashtag – don’t just guess. For example, Pubcon’s hashtag is just #pubcon not #pubcon2024 or #pubconvegas. Also, make sure to look up the speaker’s Twitter handle and include that as well.

Facebook Live A Panel or Part of A Session

Facebook Live allows you to easily share a live streaming video with your entire newsfeed. Currently, Live videos get a ton of engagement, as everyone in your feed gets a notification that you are live. That makes them an ideal choice for conference coverage!

Just make sure the sound is decent and include the hashtag for the conference in the description. Here is an example of a well-done Facebook Live at SEJ Summit.

Watch more of our SEJ Facebook Live sessions on our Facebook channel.

Write A Recap Post

Recap posts are a great way to share what you learn, and an easy way to add to your editorial calendar. You don’t need to offer blow-by-blow coverage, either. This post I wrote for Content Marketing World includes just a few lessons learned from sessions I attended.

You could also write a post with takeaways from the whole conference and share one lesson from each session. For example, “5 Lessons from Content Marketing World 2024”, or similar. I really like this one by BlueGlass titled 84 Things We Learned Last Week at Pubcon. I read it mostly because I was impressed by the number!

I do recommend planning the sessions you want to attend ahead of time and considering what sessions people who aren’t in attendance would most likely be interested it. For example, a keynote by a Google executive or a celebrity is likely to be popular.

Be sure to share your posts as soon as possible to get the most use out of event hashtags. For example, since it is unlikely that people are searching the Pubcon hashtag two weeks after the event, we publish our day one recap the next day.

Share Behind the Scenes Pictures on Instagram or Snapchat

One of the best parts of attending a conference is the after parties and networking events. Instagram and Snapchat are an ideal place to share candid photos from after parties. (Just be sure they are appropriate!) Also, make sure to tag the people in your photos and use the correct hashtag.

Share Selfies (And Photos With Other Attendees!)

Conference selfies are a great way to show how much fun you are having. But, they can also be a great networking tool. Ask a new friend to take a selfie, share it on Twitter with the conference hashtag and tag their Twitter handle.

Or, you can be cool like Matt Siltata and bring a prop to encourage people to take photos. (It is worth mentioning that Matt’s beard has its own Twitter handle, because of course it does.)

Get Your Networking On

Offering live coverage of a conference is a pretty easy way to grow your online presence. But it can also be a great way to network, both online and in real life. “Hey, it has been great talking to you! Can we take a selfie for me to include in my recap post?” is an easier ask than “Hey, we should do something…sometime.”

Want to learn more about how to get the most out of networking at conferences? Check out this episode of Marketing Nerds with Kelsey Jones, Debbie Miller, and Amanda Russell.

Your browser does not support the audio element.

Image Credits: 

Featured Image: Deposit Photos

Why Does Pseudoscience Win At The Olympics?

The newest sensation sweeping the Games is cupping, an ancient bloodletting practice originally used to purge chi. Nowadays, it’s typically extolled as a device to remove “stagnant blood, expel heat, treat high fever, loss of consciousness, convulsion, and pain.” There’s no scientific consensus as to how bursting capillaries with heated cups accomplishes this, but it can certainly have some medical effects … like possibly necrosis.

Coagulated blood from a cupping session. Wikimedia Commons

Nevertheless, the real heydey of Olympic quackery is long gone. For a while, from the 1904 Olympics’ Anthropology Days for “savage” races, on through the 1936 Games, which saw doubt that the black Jesse Owens could outpace the Aryan ideal, the principles underlying Olympics-related scientific theory was just eugenics pseudoscience.

As fascination with proper breeding waned, biomechanics started becoming the common denominator of Olympic progress. The high jump, alone, went through seven popular techniques before settling on the whimsically named Fosbury Flop in 1968, as the most efficient. External factors became more important, too. Running outfits evolved from three-quarter length combos to form-fitting duds. Carbon fiber bikes began popping up in the ’80s, alongside mens’ speedos–a far cry from the old baggy two-piece suits. Then, in ’92, Speedo debuted the s2000 suit that cut drag by 15 percent, which would later give rise to the 2008 LZR suit that would be banned for its effectiveness.

Michael Phelps and Australia’s Eamon Sullivan wore the now-banned LZR Racer swimsuit at the 2008 Olympics. Wikimedia Commons

Cupping may be making headlines, but by no means is it the extent of modern Olympic pseudoscience. Since 2008, the games have popularized kinesiology tape, which, somehow, “alleviates discomfort and facilitates lymphatic drainage” using slight lateral tension on the surface of your skin. Only, it doesn’t.

In addition to cupping, some Olympians are turning to acupuncture, which, although it has no evidence behind its use to treat disease, has been shown to reduce pain, (physical pain, at least)–regardless of where the needles are stuck. In other words, the placebo pain reduction of wanton needling is nearly as effective as precision pricking.

Then there’s the paleo diet, acclaimed by swimmer Amanda Beard, which comes with a good principle: “eat what we’re made to eat, and we’ll be healthier.” Except, hunter-gatherer diets came in lots of different types, with the general macronutrient split ranging from 19-35 percent for protein, 22–40 percent for carbohydrate, and 28–58 percent for fat. Not to mention things like widespread lactose tolerance show that our digestive systems have evolved alongside our diets.

Even icing sore muscles, a widely accepted practice, is often abused as an unscientific recovery panacea before going back into the game–though the Olympics are hardly the only culprit. Most evidence to date suggests that using it as a stopgap before returning to activity could potentially do more harm than good.

There’s more, to be sure, including Olympic endorsements of vitamins, which nutritionists generally contend are unnecessary for most Americans–and which decades of mortality rate tracking for at least 429,000 individuals has demonstrated are actually more likely to be counterproductive to health.

High-speed motion capture is helping Olympians swim better than ever. Graham Murdoch

Yet it’s hard to fault athletes. Through the last few games, more so than ever before, records have fallen thanks to small-scale engineering, from silica nanoparticle-loaded racquets to carbon nanofiber golf clubs, and Big Data analytics that digitize athletes, model their movements, catalog performances, and help formulate strategies.

When the best arrows in Olympians’ quivers are among science’s most abstract, jargonistic, and near-mystical, it’s not surprising they’d find pseudoscience indistinguishable–or perhaps even more plausible due to its seeming simplicity.

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