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Google’s John Mueller discusses how hreflang signals are handled when directives appear in a sitemap as well as on-page HTML.
The topic of potentially conflicting hreflang signals is discussed in the Google Search Central live stream from November 27.
Specifically, the following question is addressed:
“Let’s say we’ve implemented the correct hreflang using sitemaps, but because of some reason the web pages also have another set of hreflang in there, even though they’re not the most correct version.
I know that we have to try to minimize conflicting hreflang like this, so my question for you is how does Google actually treat conflicting hreflang?
Does Google prioritize the sitemaps over the on-page hreflang, or vice versa?”
Mueller first responds with a question of his own, asking what is meant by “conflicting” signals.
The person says the hreflang signals are conflicting in the sense that the directive is correct in the sitemap for US English users, but the source code for the same page has hreflang signals for US French.
Here’s how Google handles that type of situation.Mueller on Conflicting Hreflang Signals
In cases where hreflang directives are included in the sitemap and the source code of web pages, Google will combine the signals.
“What would happen there is we would combine those. From our point of view hreflang is not something where we say you can only have one language or country version on one page, but rather you can have multiple country versions on the same page.
And you can have multiple different levels. So you could say this is the page for English in Singapore, English in US, English in UK, and you have a different page for English in Australia, for example.
You can have one page with multiple country/regional targeting on them. So if you have some hreflang in the HTML, and some in the sitemap, then we would try to combine that and add that together.
That means that if you have multiple different country versions across those different things we would just combine that into one setup.”
There is one exception to this rule, and that’s if the signals are not in sync with each other.
Meaning one country version of an hreflang directive appears on the page, but that same directive is assigned to a different page in the sitemap.
Here’s how Mueller puts it:
“The one place where it would get confusing, or where we would see it as conflicting is if you have one country language version on the page and you use the same country language version for a different page in the sitemap file. That’s one situation where our systems would probably have to guess.”
As far as which directives are more important between hreflang in HTML and hreflang in a sitemap, Mueller adds that Google does not prioritize one over the other.
If conflicting signals are discovered in the way Mueller describes in the above quote, then Google will drop the signals rather than taking one over the other.
“As far as I know we don’t have any prioritization where we say sitemaps are better than HTML, or better than the headers. But rather we would see this doesn’t work and we would probably drop that pair [of conflicting signals].”
Hear the full question and answer in the video below:
You're reading Google Combines Hreflang Signals From Html & Sitemaps
Google is where we turn to for anything that we want. Google has become that well-wisher we seek assistance from. Given that it is expected that businesses and entrepreneurs are willing to establish an online presence for themselves.
Carrying out an online business requires certain entities. The primary one is the content that you want to effectively deliver to the targeted audience.
The important secondary thing is trying your best to make your content reach the targeted audience through SEO.
No website can stand without a strong backbone. And that backbone is technical SEO.
– Neil Patel
SEO has become the primary need for doing any business online or even giving the traditional business an online presence.
With the availability of High-speed internet, there is no scarcity in the availability of content that different websites offer. Along with it is the search engine optimization that works its best to target the niche audience driving traffic to the website.How Does SEO Work?
Let us put it forward as simple as possible. SEO tries to understand the Google algorithm and search engine behavior and drives traffic to websites.
During the 1990 and the early 2000s, submitting the address and URL of the website to webmasters was sufficient enough to make the website link crawl to the top.
Later in 1997, SEO was initially mentioned and was put into use. Search engine optimization more or less revolves around using the keywords in the content which would be the high-density keywords that the targeted audience would use to search for information on the content they want.
They all work on image search, video search, and generalized searches.
SEO helps a great deal in making many business websites rank at the top of a search.
But, Is using a google keyword ranking high all that is necessary to make websites rank at the top?
Then, anyone could simply pitch in a few keywords to improve the visibility of their page.
There are many factors like backlinks, signal rank brain, well-coded website, social signals, and much more.Social Media Impact On SEO
Social signals are one of the most prominent and talked-about concepts about google ranking in recent times. Social signals merely boil out from social media.
Social media has become a hub of information and a platform for many businesses. More than using social media for communication and enlarging the social circle, social media platforms are slowly turning into a hub of businesses.
And in that way, people are becoming more aware of brands and businesses. Social media has become an effective space for businesses to reach a wider audience with a minimal amount of effort and energy compared to the other ways of digital marketing.
Not long before, social media alone can become the sole runner for doing a business. Already many small-scale businesses are largely dependent on social media sites like Instagram and Facebook to carry out marketing and even pitch their products to their clients.
Many businesses are using social media effectively to build up and sustain their business.
Influencer marketing is one of the most known ways of marketing a business on social media sites.
But what if I told you that, businesses could simply make use of social media engagement to increase their visibility and drive more traffic.
Yes, that’s right! Social media engagement can have an impact on Google ranking, and social media impact on SEO exists.
So, to directly answer the question of Do social signals impact google ranking?
Yes, social media’s impact on SEO and social signal’s impact on Google ranking does exist to a certain extent, and there are researches to prove it.So What Exactly Are Social Signals?
Social signals are the metrics of engagement on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, medium, and much more.
Social signals are social engagement like likes, shares, views, votes, saving the post, and much more. Search engine optimized content does increase the visibility and work on the google ranking.
But if that was the sole reason businesses and influencers could simply optimize their website to increase page visibility. And businesses are making a smart way out by increasing their concentration on their social media pages.So How Exactly Do Social Signals Impact Google’s Ranking? 1. Social Signal & Google Ranking are Positively Correlated and are Bidirectional
Social signals largely depend on the engagement of social media posts and profiles.
In research conducted by CogntiveSeo, It was found that there was a positive correlation between social media engagement and google ranking.
The cross-comparison was run between three thousand posts or content and thirty-four thousand keywords that have a good google ranking position between one to ten.Let us look at a few notable findings derived from the research.
A Google+ business page ranking went up by 14.63% ⬆️ after the site received 100+ google followers.
Another notable site received three google votes, and its ranking went up by 9.44% ⬆️
With just 70 Facebook shares and 50 Facebook likes, the ranking went high by 6.9% ⬆️
It is to be noted that with just 50 tweets, a website’s rank went up 2.88% ⬆️ more.
The research also mentioned that the correlation between social signals and social engagement on google ranking was positively prevalent. But that couldn’t be stated as causation in itself.
A correlation is generally bidirectional and if social signals increase the google ranking or generally website with a higher google ranking has more engagement is not known clearly.
Although social signals do not work directly on Google ranking, they boost the factors of Google ranking.2. Integration of social signals as ranking signals
The ranking of the search engine result pages (SERP) can go up and affect the Google ranking with the help of social signals, and how does that happen?
Social signals are a pretext and notification of the fact that people are noticing the brand and products and there’s a talk involved around it. The social signals are calculated as ranking signals by the search engines, which makes the SERP ranking go up.3. Did you know that the traffic of the website also has a positive impact on google ranking?
The notable reason for the impact of social signals on Google ranking could be using social sharing plugins that are linked to websites and link-up of websites on social media sites.
Providing a link to social media accounts on websites and linking up blog posts through a swipe-up option in stories is something we are quite familiar with on Facebook and Instagram.
Clubbing up links in quora and Reddit posts is another way of increasing visibility and driving traffic.
By linking website content on social media in this way, the content visibility is more, and it is also easier for the followers to share the content with others. There is an easier and higher traffic generation to the website by affiliating the blog through social media.
Website traffic is found to improve search engine optimization and plays a role in affecting google’s ranking.
So, to be precise, affiliating the website content to social media paves the way in driving the traffic to the website, and the higher the traffic, the higher the Google ranking.
Thus, not directly but indirectly, social signals have an impact on google’s ranking.
Hyperlinks work wonders here. When someone links up content from your website to another site or shares it, inbound links are created.
Inbound links and backlinks are undeniably a good factor in improving SEO and google ranking.
Social sharing and social signals help in generating inbound links and increasing the Google ranking.5. Bing uses social signals as a ranking tool
To those of you who don’t know Bing, it is another platform like google in which almost 24% of the internet searches are carried out. Bing has openly accepted to have used social signals like shares and likes in determining the website ranking to some extent.
Likewise, social signals are also shown to play a role in google ranking as well but in an indirect way. The more the content gets shared, the higher the ranking.
Dwell times are nothing but the user’s average time spent on the website. Dwell times do have a significant impact on SEO and the ranking of the page.
Dwell time is one of the most critical ranking factors that google ranking takes into account.
The higher the dwell time, the higher the ranking and vice versa.How Can You Increase The Social Signals To Your Business? Conclusion
Social media platforms are a more manageable, and unpaid way of increasing the reach of the business among the varied class of prospective clients. Social signals from social media platforms are undeniably the easiest and most effective way for boosting the google ranking of the website. You can join a free digital marketing course to learn all about social media, SEO, and more to learn how does all these work together.
Thanks for Reading!!
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Understanding HTML code and how to work with it can go a long way. You can use it in your everyday work, like creating HTML signatures to make your email communication more professional. Another unusual but handy way to use HTML is for saving web pages to Word documents.
However, it can all be a little confusing if you’ve never worked with an HTML file before. Let’s start at the beginning by learning what those files are, as well as how to open and view an HTML file in Chrome.
Table of ContentsWhat’s An HTML File?
HTML stands for Hypertext Markup Language and is a web-based scripting language. Its main purpose is to create and structure web pages. Files with the HTML (or HTM) extension only contain text and references to other files, like images or video.
There are many different programs that you can use to make and edit an HTML file. However, you can use any simple text editor to open and read it as text. When you want to see what the web page looks like, you need to run this HTML file using a web browser.
Google Chrome recognizes HTML, and you can use it to open any file with an “.html” extension.How To Open An HTML File In Chrome Use The Open With Command
In order to make sure you opened the right HTML file, check the address bar in Chrome when it brings up the page. It should match the location of your file on your computer.Open HTML File From Within Chrome
If you’re already running your browser, you can open an HTML file in Chrome without having to locate it on your computer first.
You can also use a keyboard shortcut to open a file in Chrome. Open a new tab in Chrome, then press Ctrl (Windows) or Cmd (Mac) + O. It will bring up the same Open File menu. Find your HTML file and open it.
If the shortcut didn’t work, it might be that your browser has a different set of hotkeys for this command. You can always check it in your browser settings. There are a lot of different features that you can use with the help keyboard shortcuts in Google Chrome. You can learn to switch between tabs, create Google Calendar events, and even switch Incognito Mode on and off quicker with the right shortcuts.Drag & Drop Your File In Chrome
You can also just drag and drop the HTML file right into a new tab. Chrome will then automatically open the page.How To View Source HTML
In case you need to do a little more than just view the page but also view the HTML source code, Chrome allows you to do that as well.
If you’re looking to use a more interactive tool and want to see how the changes you make affect the web page straight away, you can use the developer tool in Chrome.
On the right side of your screen, go to the Elements tab to see the detailed source code of your web page.How To Open An HTML File From Your Smartphone
If you’re using your smartphone, you can also use different methods to open an HTML file in Chrome.Use The Open With Menu Open An HTML File From SD Storage
Launch the Chrome browser on your phone and open a new tab. Type file:///sdcard/ into the address bar, which will open your SD storage. From there, navigate to the file you want to open and tap to view it.Learn To Understand HTML
Learning little tricks and understanding HTML better can give you more freedom when working with both code and text. One good example is learning how to embed HTML into a Google document, among other things.
These are now simply called “custom audiences.” They are set up in the Audiences section at the Campaign or Ad Group level.
Audiences built there are then available via the interface noted below.Using Previously-Created Audiences
Within any of the campaign types noted above, creating a new audience gives you a screen with many options. Opening up the Audience pane expands it into three sections: Ideas, Search, and Browse.
Choosing Browse then changes the screen to a list of options. Previously-created ones will show. Hovering over each audience will show you what it’s comprised of:
If a previously-existing custom affinity or custom intent audience has keywords as part of it, they will be treated in the following ways:
Custom affinity on all campaigns: The audience becomes “People with any of these interests or purchase intentions”
Custom intent on Display campaigns: They become “People with any of these interests or purchase intentions.”
Custom intent on YouTube, Gmail and Discovery campaigns: They will now be within “People who searched for any of these terms on Google properties (such as chúng tôi and YouTube)”Creating New Custom Audiences
There is also the option to add specific search terms. These will align to users who have searched on Google or YouTube for those terms, or related ones.Targeting Beyond Keyword-Driven Focus
Subsequent options are also available for other targeting methods on the screen by hitting the expansion links at the bottom. These include:
people who browse certain types of websites
people who use certain types of apps
people who visited certain places
As options are added to any of these sections, the estimated audience size will populate on the right. Each item that appears can be expanded for further insights, but it will not do this for the options on app usage or placements at this point; it will only show it for the search terms and URL targeting options.How Google Will Choose an Audience
The right audience is chosen based off the goals of your campaign, along with your bidding strategy. These drive the option for reach, performance, or consideration as the priority Google optimizes audience choices for.
Advertisers help Google pinpoint a more specific audience using the options noted above. It treats the inputs as a list of criteria to choose from, not as a group where a user must meet all the criteria.
In my example above, the user could be interested in phone cases OR Apple – but not necessarily both.
Google’s announcement is here, with a more extensive help article here.
When it comes to search engine marketing and optimization, let’s face it — it’s all about Google. That’s great though, especially providing the number of ways in which you can promote your web site in Google’s search results. For many though, the entire process from start to finish is one filled with myths, ideas and stories tend to be misleading. Today we’ll discuss the process of getting a page indexed in Google, from the initial spidering and retrieval of content through the actual use of the page in search engine results pages.
GoogleBot will first come to your page when they know about it. While you can use a Google Sitemaps XML file or even submit your URL directly to Google to tell them about your page, it’s recommended that you develop an inbound link to the page from another page. Ideally, the page where the backlinks exists should be a page that is frequently indexed and spidered by Google, so as to decrease the waiting period.
Matt Cutts, a well known Google engineer has a great video, appropriately on Google Videos, that discusses how Google views pages as they spider them.
From this video you’re able to learn visually precisely how GoogleBot reacts to various pages. More importantly though, we’re able to understand the dates associated with our listings.
Next, Google needs to begin indexing your content for the purpose of providing results. While we do not know with certainty exactly what Google will rank a page based on — we have been told many times that there are more than 200 elements that all factor in to the actual ranking criteria.
Using that criterion of factors involving both relevance and importance, we know that Google will then release your pages into their search results index.
The most interesting thing to remember is that Google will come through your page and retrieve it twice before posting it to the search results. This also helps us to understand the time factors involved.
In the end, you want to spend your time working on inbound links and tweaking the on page contents of your pages. These two factors will be the major players in increasing your traffic from search results.
Sujan Patel is Director of Search at Single Grain, which specializes in Search Engine Optimization and Social Media Marketing
Google has been spotted pulling content from PDFs to create featured snippets.
— Kevin_Indig (@Kevin_Indig) January 16, 2023
This is the first time people are seeing this happen. Traditionally, Google would grab content from websites to render featured snippets.
I could reproduce this myself, even when using the same query shown in the screenshot.
It likely varies from user to user, based on what Google believes is most relevant to the individual.What Does this Mean for SEOs?
The most important takeaway for SEOs is that PDFs can now receive featured snippet placement, also referred to as “position zero.”
That means, best practices that apply to optimizing web content for featured snippets may now apply to PDFs.
From the article linked to above:
“…featured snippets are usually won by those pages that are already ranking on Page 1. So, that means improving upon your previous ranking success is still important.”
To learn more about improving on the previous ranking success of PDFs, check out these 10 tips to make your PDFs SEO-friendly.
From the article:
“Optimizing PDFs for SEO, however, remains a largely untapped opportunity. Google can crawl, index, and rank the documents, but simple best practices are often under-utilized or just unknown.”
Now that PDFs are eligible to appear in featured snippets, we may be seeing much more optimization of PDFs going forward.
Here are some more key takeaways from the SEO community on Twitter:
I saw this happen today. The PDF version of an article is cannabilizing the html article, which could be a UX issue on mobile. I wonder why Google decided to rank the PDF in the featured snippet over the html?
— Tyron Love (@tyron_love) January 17, 2023
This is new. Your case studies and PDF whitepapers can now get position zero.
Expect in-house #SEO teams to be expected to optimize PDFs for search now. Ug.
— Rich Tatum »∵« (@RichTatum) January 17, 2023
Easier to steal too in my experience! I check to see if competitors have PDFs with answer boxes and prioritize targeting those. It’s been successful over the past few months!
— Evan Yule (@EvanYule) January 17, 2023
ugh. On one hand I can see some opportunities here. On the other, is this really better for users/the internet overall?
— Jason Peck🚵 (@JasonPeck) January 17, 2023More Resources
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