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Google published an article and a video that instructs on how easy it is to begin publishing Web Stories and monetizing a new channel for traffic. The video walks through the process of planning a web story to publishing it, from beginning to end.

The video claims it’s possible to create a web story in five minutes. But in my opinion it may take significantly more time.

Nevertheless, publishing web stories is within reach for most publishers and that’s the major takeaway from the video and blog post that Google published.

Screenshot of a Web Story Visual Editor

Web Stories

Web Stories are a new form of content that is designed to serve short and informative bursts of content. The targeted user is someone who might be on public transportation or has an idle moment and wants to consume content but not commit to a long article.

Google’s Web Stories developer page describes it like this:

“Web Stories are a web-based version of the popular “Stories” format that blend video, audio, images, animation and text to create a dynamic consumption experience.

This visual format lets you explore content at your own pace by tapping through it, or swiping from one piece of content to the next.”

It is not however a way to funnel traffic to your regular content.

Web Stories are promoted on Google Search, Google Discover and Google Images.

How to Create Web Stories

There are s five steps for creating web stories

Step 1. Choose a visual editor

Step 2. Draft the story

Step 3. Find the visual assets

Step 4. Create the Web Story

Step 5. Publish the Web Story

Step 1: Choosing a Visual Editor

A web story consists of panels that are like pages that a user swipes one to the next. Each panel contains short text, images and even video.

A visual editor is the software, plugin or online services that helps a publisher create the web stories. The editor contains a graphic user interface that allows the publisher to design each panel of the web story.

Publishers using WordPress may opt to use the official Web Stories WordPress plugin.

Google has a list of other Web Stories tools that help publishers create webs stories.

Screenshot of Engaging Visual Effects in Web Stories

Step 2. Draft the Story

Google recommends creating an outline showing what will be in each panel of the web story. Google’s recommendation is to create a narrative.

A narrative is like a story. A story has a beginning, middle, and end (often a resolution) and maybe even an epilogue to give a summary to wrap up the narrative. The point is that the best web stories are crafted like a story with a beginning and an end.

Google offers a very simple PDF template to help with crafting your narrative that is called, Web Story – Script Template (PDF)

3. Find the Visual Assets

The next step involves gathering images and videos that will be used within the web story. Important to note that the web stories format is vertical, like the screen on a mobile phone. This vertical format extends to the videos which themselves must be vertically formatted.

Screenshot of Web Stories Visual Editor and Visual Assets

Google provides a video showing how to integrate your videos into a web story.

Video on Integrating Video into Web Stories

4. Create the Web Story

Google recommends using pre-made templates that are provided by the visual editors. Once a publisher’s gained experience they can branch out and create their own unique templates to incorporate any kind of website branding or unique visual identity.

5. Publish the Web Story

According to Paul Bakaus in the accompanying video:

“Now, the story is in the wild and can be linked to and indexed by search engines just like a regular web page.”

Web Stories – A New Channel for Traffic

Web stories are an opportunity for gaining a foothold on a new source of traffic that quite likely competitors may not be aware of.


Google Web Stories Developer Page

Creating your first Web Story in less than 5 mins, from start to finish

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How To Create A Flyer In Google Docs

Google Docs is a comprehensive and free online word processor from Google that allows you to create almost everything you can imagine. You can create documents, articles, blog posts, brochures, and a lot more. While it offers the most common features, when it comes to creating graphic-intensive documents, you can end up feeling a bit limited in terms of creative options. This might be an issue you might be facing if you’re trying to create a flyer in Google Docs.

If you’re in the same boat, then here’s a comprehensive guide to help you create detailed and eye-catching flyers in Google Docs.

Does Google Docs offer a flyer template?

Unfortunately, Google Docs does not have a dedicated template that can help you easily create flyers. However, Docs offers a lot of tools that can help you create attractive flyers manually. You can add images, charts, drawings, shapes, and a lot more when creating a flyer in Google Docs. These tools can help you create most types of flyers in Google Docs, including flyers with tear-offs. You can use the sections below to help you create flyers manually in Google Docs depending on your current requirements.

How to make a flyer in Google Docs

You can choose to create a normal flyer in Google Docs or one with tear-offs. Use the relevant section below to create the preferred type of flyer, depending on your current requirements. Let’s get started.

Style 1: Make a normal flyer

Step 1: Format your page and margins

Let’s start by setting up your Google Docs page so that you can easily create a flyer and remove margins from your flyer. Use the steps below to help you with the process. 

Ensure Pages is selected at the top.

Add a preferred page color using the drop-down menu. A colored background will help your flyer stand out from the rest and help you get more readers.

Lastly, replace all your margins with 0. This will allow you to use the entire page when creating your flyer. You can choose to keep margins if you don’t wish to add much content to your flyers and wish to keep the design minimalistic.

And that’s it! You will now have formatted your page to fit your flyer needs.

Step 2: Format your text and images

You can now add images and text to your flyer to complete your design. This process is pretty much similar to creating a brochure in Google Docs. Thus, we recommend you refer to this guide from us to help you create your flyer. You can add images, create drawings, format your text, change and add watermarks and much more using the guide. This should help you create an interesting and unique flyer catering to your needs. 

Style 2: Make a tear-off flyer

To make a tear-off flyer, you can use a drawing to create and add vertical text to your flyer, which can then be torn off by potential customers. Here’s how you can make a tear-off flyer in Google Docs. 

Step 1: Create a flyer

Start by creating a flyer as you did above. Ensure that you leave enough space at the bottom to add your tear-offs. While we will be adding tear-offs in the footer, it will still end up taking space at the bottom of your flyer. Thus we recommend you leave enough space and add additional text if you have space remaining when you finish your flyer’s design. Additionally, we recommend you keep in mind the paper you wish to print your flyer on. We recommend using the Portrait orientation when dialing in your page sizes and margins using the guide above. This will give you enough space to create your flyer while making sure you have enough space in your footer to create tear-offs.

Step 2: Create space for tear-offs

Now that your flyer has been created, let’s make space for tear-offs in your footer section. Follow the steps below to help you along with the process.

Hover over Headers & footers and select Footer.

Now place your cursor on the extreme left, at the position of the first character of the footer.

Similarly, drag your right margin marker to the extreme right.

You will now have created space for tear-offs in your flyer. You can now use the next step to add drawings with your contact information and more for tear-offs. 

Step 3: Use drawings to add vertical tear-offs

Open your flyer in Google Docs and place your cursor at the position of the first character in your footer. As we dialed in the spaces above, your cursor will show up at the edge of your document.

Hover over Drawing and select + New.

Hover over Shapes and select the basic rectangular box.

Draw a box roughly the size of the text you wish to add. You can adjust this size later to better suit your needs.

Adjust the size of your text box so that the information fits in a single line.

Hover over Rotate. Select Rotate clockwise 90° or Rotate counter-clockwise 90° based on your preferences.

Note: Ensure you have the text box selected and not the text. These options will be greyed out if you have the text selected.

Similarly, rotate the rectangular box we had added earlier.

Move the text box above the box shape we had added earlier.

Now adjust the size of the rectangular box to fit your text box.

Additionally, you can choose to Bold, Italicize, and Underline the text if needed using the dedicated icons.

Place your cursor beside the drawing and use Ctrl + V to paste a copy of it.

Press Ctrl + V multiple times to populate the entire footer.

And that’s it! You will now have added tear-offs to your flyer in Google Docs.

Pros and Cons of using Google Docs to create a flyer

Google Docs is a free-to-use word processor, which makes it easily accessible to anyone. You get access to a huge library of fonts, templates, formatting options, and more when creating your flyer. This makes it pretty easy to use without having to worry about export options and how you will be printing your document.

On the other hand, it offers limited options when it comes to adding images, graphics, overlays, and more to your flyer. You could end up feeling limited in terms of creativity which can be a huge downside if you are looking to create a professional flyer. Thus if you’d like more creative control over your flyer, you can choose to use one of the other alternatives mentioned in the next section.

Other services you can use to create a flyer

We recommend using Canva or Visme to create a flyer. These services offer exceptional tools and templates while also offering a huge collection of stock assets. You can also choose to use one of the other alternatives mentioned below based on your current needs and requirements.

How to make a flyer in Canva

Open chúng tôi in your browser and log in to your account. You can register an account for free if you don’t have a Canva account.

Now search for Flyer using the search bar at the top.

Select Flyer (Landscape) or Flyer (Portrait) depending on your preferences.

Now select a template you like.

Note: Canva offers paid assets as well that will need to be purchased. If you wish to create a free design, keep an eye on the bottom right corner of the template. Templates using premium assets will display Paid in the bottom right corner.

Now choose your preferred color from the left sidebar.

You can now apply various effects, filters, and more to your background image using the left sidebar.

Once uploaded, simply drag an image over an existing image to replace it. You won’t need to resize or reposition your image.

Additionally, if you wish to add more elements to your design, you can use the left sidebar.

You get the following options when using Canva.


Lines and shapes





Audio clips







Style collecions

Backgrounds (dedicated)

App integrations

You get access to the following editing options and more depending on the element and file type you select.

Font choice

Font size

Font formatting and alignment



Linking and lock options



Individual color options (graphics only)

Ability to control position (foreground or background)


Select your preferred format using the drop-down menu for File type at the top.

And that’s it! Your flyer will now be downloaded to your PC, and you can now print it out based on your preferred methods.

How to make a flyer in Visme

Visme is another online graphic design platform that can help you create attractive flyers. Use these steps to use Visme and create a flyer in your browser.

Note: Visme offers a premium subscription that includes most of the assets offered by the service. In our experience, most assets require a premium subscription to use when creating a flyer.

Visit this link and log in to your account. Creating an account is free, so if you don’t have a Visme account, you can sign up for the platform using the option in the top right corner. 

Search for Flyer and choose one of the options mentioned below from the search results.

Flyers (small)


Now choose a template you like from the choices on your screen.

You can use the options in the toolbar to modify and format your text as needed.

You can perform the following functions when you have graphics selected in Visme.

Use the Flip option at the top to mirror and edit the graphic

Use the color option at the top to change the color

Use the Replace function to add a new graphic

You can now use these functions and options to design your flyer as needed.

Additionally, you can use the following options in the left sidebar to further enhance your design. 

Basics: These options will allow you to edit essential aspects of your design, including text, headers, footers, and more.

Header & Text

Font Pairs

Stats & Figures

Graphics & Text


Photo Grid

Call to Action (CTA)

Graphics: You can use this category to search and add new graphics and overlays to your design.

Photos: You can use this category to find and add stock images to your design. You can also use this category to upload and add your own images to your design.

Data: Use this category to further add additional graphics to your design, including the following.

Charts & Graphs



Data Widgets

Dynamic Fields

Media: You can use this category to add audio and videos to your design. You get the option to add stock videos, audio clips and embed online content from other websites.

Theme Colors: This is a unique feature in Visme that allows you to apply pre-curated color palettes to your design so you can easily change the overall look of your flyer.

Apps: This section in Visme can be used to integrate third-party apps into your design so you can use elements from other apps and websites. Visme supports YouTube, Vimeo, Wistia, Google Drive, Dropbox, MailChimp, HubSpot, Slack, and more, so you can easily integrate and work with these apps when creating your flyer.

Start by choosing the type of file you wish to download using the options on your left.

You get the following options at your disposal.


Document (PDF)


Present offline


Now you can turn on the toggle for Download as High Resolution if you wish for a larger-sized copy of your flyer.

And that’s it! You will now have created your flyer using Visme in your browser.

Other third-party services to create flyers

If Canva and Visme do not fit your current needs, then you can try out one of the following alternatives to help find a service best suited for you.

Error 0X0000142: How To Fix It In 5 Simple Steps

Error 0x0000142: How to Fix It in 5 Simple Steps Try opening the associated app as an administrator




Have you tried to launch an app from the Microsoft Office suite but are unsuccessful?

You could be running a pirated copy, or the initial installation was corrupted.

If so, verify that your copy is legitimate, then reinstall the app.



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The error 0x00000142 is a Microsoft Office-related issue that can happen when you try to launch any of its programs. Outlook seems to be the most affected culprit, as most users who reported this error associated it with the email client.

While there are other alternatives for Office apps, it can sometimes be tedious because the Office Suite comes as a package that makes work easier. If you have been unable to launch the associated app, we share how to fix this error below.

What is error 0x0000142 in Outlook?

The error 0x00000142  occurs when you try to open any of the Microsoft Office-related apps. It could be Word or Outlook. 

Some of the possible triggers for this error include:

Add-ins – You may have recently downloaded Outlook add-ins or other third-party computer applications causing conflicts.

Damaged system files – If any system files related to Microsoft Office are corrupted or damaged, you might get this error message. 

Outdated app – Sometimes Microsoft releases updates for its Office suite that can cause problems with older versions of its software. 

Incomplete installation – If you installed Microsoft Office, but the process was interrupted, or some installation files were missing, an app may fail to open.

Multiple versions – Office apps are designed to work with only one version of a file at a time. If you have multiple app versions installed, it may fail to open.

Insufficient permissions – You may not have permission to access the Office 365 subscription associated with your Microsoft account.

How do I fix error 0x0000142?

Before you try out the slightly complex solutions listed below, apply the following basic steps:

Close all instances of Microsoft Office from the Task Manager, then try restarting the problematic app.

Ensure your Microsoft Office Suite is updated.

Verify that you’re not using a clone or pirated version of the Office suite.

Run Office as an administrator.

Make sure that you have enough memory space on your device. If not, delete some apps or photos to free up space.

Run Windows update to ensure the OS and Office suite are compatible.

Perform a system scan by running the SFC scan.

Sign out of your Microsoft account, restart your PC then sign in again.

1. Restart the Office Software Protection Platform

Expert tip:

2. Repair Microsoft Office 3. Start the associated program in Safe Mode

Since Outlook is the associated Office app that kept bringing up the error 0x0000142, we chose to run it in Safe Mode to see if it would work.

4. Reinstall Microsoft Office 

Also, do a clean sweep by removing any software leftovers. These files are often problematic and downloading the app again will present the same problems if not removed.

5. Perform a clean boot

Hopefully, at this stage, you have resolved the error 0x0000142. In case Office is having temporary server issues, we have a few tricks up our sleeves that could fix this issue for you.

We also share how you can get rid of office installation bug in our expert article, so don’t hesitate to check that out too.

Still experiencing issues?

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5 Steps To More Efficient Dealership Marketing

If you want to make your dealership marketing more efficient and move the right in-market auto shoppers to take action, you need to first understand your current customers.

Yes, they’re already your customers, and theoretically they’re the easiest ones to get motivated toward using your dealership for ongoing vehicle maintenance, as well as activating towards purchasing their next car or truck with you. However, your current customers are also the best possible place to start with consumer data analysis.

You probably already know a lot of basic info about your customers. But to really understand them, you need more. And a comprehensive look at your customers is exactly what’s going to fuel your automotive marketing strategy and drive efficient dealership marketing.

In addition to drawing from specific zip codes, you likely move more of certain vehicle segments or even models based on market trends and your inventory. So you probably already have a general sense of the types of customers who frequent your dealership. However, if you are able to apply external data to your customer database you can understand your current customers even better. Claritas has a zip code look-up tool you can check out to get started.

And when you understand that you can identify opportunities to target prospective customers who share common characteristics as your current customers. By targeting ideal new customers with insights gathered from a database analysis, you also have a better idea of how to talk to prospects and move them to action.

You need info on purchase intent so you can target the right person at the right time, lifestyle data on interests and hobbies so you can understand what motivates them, and media consumption data so you know where to target them in your dealership marketing. Many options are out there to cross-reference all of this against your customer database, registered vehicle purchases for your market, or even people who are in-market to buy a vehicle in the next year.

Now, back to your customer data analysis journey. Once you have data appended to your customer database, you can work through analysis to segment your customers by things like what they purchased and when, as well as the appended demographic and psychographic information. This is where the story starts to take shape. You can understand what types of people are purchasing what types of vehicles from your dealership, and even begin to understand what motivates them. It’s like magic that works.

Admittedly, this is an enormous amount of work to take on, if you want to conduct a thorough customer database analysis. It’s as daunting as the amount of time it would take to really dig into sales data for your dealership compared to competitors – even when all of the information is there, it takes time to really uncover the story behind the data. And you are obviously busy focused on the day to day of your dealership.

We are no exception. We fielded a survey in Q4 2023 with recent car buyers to better understand the auto buyer’s journey – where they start their research, what specific things they’re looking to find out before they buy, where they start looking and more.

When you understand your customers as individual consumers, you can build a smarter automotive marketing strategy designed to be more efficient by reaching the right target audience.

We would love to help dig into customer insights and market intelligence for your dealership.

Contact us to request a Dealer Scorecard to get started.

Related Content 


5 Ways To Create A New Folder In Mac – Webnots

Organizing files on Mac is one of the important tasks you need to do regularly. The easiest option is to create a folder with proper name and arrange the files within folder. This will help to find the files quickly and work on them whenever needed. You can even create a smart folder in Mac that will automatically group the files based on the set rules. Mac offers multiple ways to create a new folder. In this article, we will explain 5 different ways you can do that.

Creating New Folder in Mac

You can create three types of folders in Mac based on need:

1. Using Keyboard Shortcuts

The best and simple way to create a new folder in Mac is to use keyboard shortcuts. Make sure you see “Finder” menu on the top Apple bar and use one of the following shortcuts:

Shift + Command + N – this will create a new empty folder inside the selected folder. For example, if you have selected “Desktop”, then the new folder will be created in desktop section. Mac will create a new empty folder with the name as “untitled folder”. You need to change the name of this new folder to desired name and manually move files. Note that you can simply highlight the folder and press enter key to edit its name.

Control + Command + N – this is to create a folder with selected items. First, make sure to select one or more files and then press the keys to create a folder. For this case, Mac will create a folder with a name as “New Folder With Items” which you can change as per your need.  

2. From Finder Menu

Though creating a new empty folder works well with keyboard shortcuts, you may get confused when creating a folder with selected items. Unfortunately, there is also no default shortcut assigned for creating a smart folder in Mac. The solution here is to use the menu item for creating different type of folders. When you are in “Finder” app, go to “File” menu and choose one of the options.

New Folder – create an empty folder.

Create New Folder from File Menu

New Folder with Selection – this will be enabled only when you select one or more files. When you select a single file/folder, Mac will show its name in the menu like “New Folder “selected file/folder name””. If you have selected multiple files/folders, then you can see the number of selected files like “New Folder with Selection (Number of Selected Items)”.

Create New Folder in Finder Using Action Icon

Deleting Folders – if you have wrongly created a new folder, simply press “Command + Z” keys to revert back you action. This will delete the newly created folder and move back any items if you have selected.

5. Create Folders from Terminal

The last option is to create folders in Mac using Terminal app. You can create one or multiple folders in the desired location right from the command line.

Create a Folder from Save Dialog

How To Create Graphs In Excel?

Types of Graphs in Excel

We have seen multiple uses of Excel in our professional lives; it helps us analyze, sort, and extract insights from data. One feature of Excel helps us put insights gained from our data into a visual form. This feature helps us display data in an easy to understand pictorial format. We are talking about graphs in Excel. Excel supports most of the commonly used graphs in statistics.

Creating different types of graphs in Excel according to our data is very easy and convenient when it comes to analysis, comparing datasets, presentations, etc. In this article, we will discuss the six most commonly used types of graphs in Excel. We will also discuss selecting the correct graph type for some data.

Common Types of Graphs in Excel

The most common types of graphs used in Excel are:

Pie Graph

Column Graph

Line Graph

Area Graph

Scatter Graph

Let’s understand Excel’s different types of graphs and how to create them. We will start with a few examples of types of graphs in Excel.

You can download this Types of Graphs Excel Template here – Types of Graphs Excel Template

1. The Pie Graph

As the name suggests, the pie graph displays data as a pie or circle. This graph type is used for showing the proportions of a whole. For example, if we want to compare who did how much work in a team, we would use a pie graph to display it in an easy way to understand.

So our data looks like this:

It would now look like this:

We can also use different types of pie graphs, such as a 3D pie graph, pie of pie, bar of pie, or doughnut graph, to represent the same data.

2. The Column or Bar Graph

The next one in the list is a column graph, also called a bar graph in statistics. We use these different types of graphs to see and compare values across a range. The same data that we used in the pie graph example would look like this:

Different bar graphs are available in Excel, such as stacked columns, 100% stacked column, 3D columns, etc. These types of graphs can be used for expanded datasets. For example, we have been working with only two columns in the last two examples, now; if we want to include the hours worked as a third column and compare the hours worked with the number of datasets visually, we can either use a stacked column or a 100% stacked column which would look like this:

The difference between these is that while a stacked column represents actual values, a 100% stacked column represents the values as percentages. There are 3D version as well as horizontal versions of these graphs in Excel.

3. The Line Graph

The next type of graph we are going to discuss is called a line graph. This type of graph is used when we need to visualize data like an increasing or decreasing series over a period. This is an excellent Excel graph for representing trends and comparing performance. For example, if we wanted to see how the current rise compares to the last raise for different people in the earlier examples, we would get something like this:

We can see that Rohit is the only one whose pay raise has increased, while other’s pay raise percentages have remained constant over the last year. We have different line graphs or line graphs available in excel, such as stacked and 100% stacked lines.

Stacked lines like stacked columns represent percentages instead of actual values.

4. The Area Graph

The area graph is available within the line graph menu. This is used for the same purpose as the line graph, which visualizes trends and compares data. In this example, we represent the relationship between the number of datasets worked on by an analyst and the number of hours they worked.

The stacked area graph on the right is used to draw attention to the difference in magnitude of the two categories and displays the values as percentages.

5. The Scatter Graph

The Scatter graph is a simple representation of data points in Excel. It is used when we need to compare at least two sets of data with a limited number of data points.

Many more types of graphs are available in Excel, such as Hierarchy graph, Radar graph, Waterfall graph, and Combo graphs which are combinations of two or more graphs. All these are used based on specific conditions fulfilled by the data, such as the type of data, the number of data points, etc.

How to Create Graphs in Excel?

Now that we have gone through a few examples of types of graphs in Excel, we will learn how to make these graphs. The same procedure is used to make all the graphs. They are enumerated sequentially below:

1. First, choose the data you want to represent in the graph. In this case, we will select Analyst and Datasets from the practice table:

3. Select the required graph from the different types of graphs; in this case, we are making a bar graph which is a horizontal column graph, but you can select any graph that suits the data you are working on:

Things to Remember

Know your data before making a graph. A type of graph that may suit a time series may not be suitable for a set of unpatterned data.

Sort the data before making graphs.

Do not use unnecessary styling while making the graph.

Recommended Articles

This has been a guide to Types of Graphs in Excel. Here we discussed Different types of Graphs in Excel and how to create these different types of Graphs in Excel, along with practical examples and a downloadable Excel template. You can also go through our other suggested articles –

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