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Last week, Global Web Index released its December 2012 study of Active Social Platform Usage. As expected Facebook remains on top with over 50% of global internet users actively engaged on Facebook each month. The jaw-dropper of the report is that the Google Plus (G+) network has surpassed Twitter in number of active monthly users. In the month of December 2012 G+ grew to 343 million users globally, or about 25% of global internet users. Twitter came in 4th to YouTube with just over 20%.
According to Sam Fiorella, writing for the Huffington Post, to continue ignoring G+ as a marketing option is a risk few businesses can afford to take:
Google, through its various Web properties and deep integration with web- and social-based apps, is creating an interconnected database of users, content and relationships. This convergence of people, data and context is being referred to as the Web’s trust-based network. Google search engine results will be reprioritized to more favorably rank content that has been +1’ed or shared using the Google share/like widget or created and/or shared by people in one of your Google+ circles. Of course, this presentation filter only works when you are searching chúng tôi while logged in to Google, but let’s face it, with the growing number of applications and Web properties they control, the number of people permanently logged in is increasing exponentially every month. The goal of a search engine is to provide the most relevant information based on search queries and it now considers your social relationships a highly relevant factor in determining just what information is relevant to you.
While it’s becoming increasingly important to pay attention to the search and social marketing opportunities offered by Google+, Twitter is not to be discounted. Even though, G+ numbers topped those of Twitter’s in December, GWI also noted that Twitter is currently growing globally at a faster rate than any other social network. “GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.”
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It all started with the launch of the open social alliance which others have thought would be the ultimate killer of all social networks but is actually Google’s attempt at attracting third party developers to inter-mingle with fellow developers under Google’s umbrella.
Then the Open Handset Alliance was announced, which others thought was an announcement on the much anticipated Google phone. But apparently it was not. The Open Handset Alliance is an open platform for mobile handset applications development. Google’s other attempt at attracting minor mobile industry movers into its fold.
These two big announcements were followed by some other product improvements such as the further globalization of customer search, the integration of AIM contacts into Gmail. Last week, Google announced the launch of another major product, its Knowledge Portal, or Knol. Knol is being touted as the wikipedia killer and Google’s attempt at building collaborative space for developing an online knowledge databank.
So, will all these aforementioned points plus some other minor changes and improvements in Google’s online empire, it is inevitable to think that Google is actually developing itself towards something bigger.
Amidst all the features, the functionality, the usefulness of all Google’s online products, the only thing left is how to let the online users in. That is how to create a community users’ base. And the answer has been the current buzz around the web over the weekend – the Google Profile.
Google explains its Profile as how the users represent themselves on to Google products.
“it lets you tell others a bit more about who you are and what you’re all about. You control what goes into your Google Profile, sharing as much (or as little) as you’d like.”
Google profiles will soon links to all Google products, while as of this writing you can already see the manifestation of Google Profil unto various Google products such as the Reader and Shared Stuff.
If these profiles will be link to other Google products, then these products can be compared to the widgets/applications of other social network sites. And a user’s Google account shall serve as his passport to all things Google on the web.
Don’t look now, but we may one day see ourselves networking within each other within our Google accounts. By then, we can already say that Google has found the ultimate Facebook/MySpace killer.
For the first time, more US adults are saying they regularly get news from social media compared to newspapers.
In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers.
That means social media is now the fourth most popular source of news.
Television is still the most popular news source by a wide margin, although it has been on a steady decline over the past three years.
Websites are growing as a news source and, surprisingly, radio is growing as well.
As the study notes, when combining news websites and social media, the margin is much smaller.
“And when looking at online news use combined – the percentage of Americans who get news often from either news websites or social media – the web has closed in on television as a source for news (43% of adults get news often from news websites or social media, compared with 49% for television).”
Pew included streaming devices on TVs for the first time since conducting this study, with 9 percent of respondents saying they often use those to get news.
The study broke down the results by age groups, revealing that older adults are more likely to get news from TV, while younger adults are more likely to get news online.
Percent of US adults who regularly get news from television:
81 percent of people ages 65+
65 percent of people ages 50-64
36 percent of people ages 30-49
16 percent of peoples ages 18-29
Look how the data is reversed when it comes to social media.
Percent of US adults who regularly get news from social media:
8 percent of people ages 65+
14 percent of people ages 50-64
22 percent of people ages 30-49
36 percent of peoples ages 18-29
Interestingly, websites are most popular with middle-aged adults.
Percent of US adults who regularly get news from websites:
28 percent of people ages 65+
28 percent of people ages 50-64
42 percent of people ages 30-49
27 percent of peoples ages 18-29
What’s also notable about this data is that young and middle-aged adults are less likely to get their news from a single source compared to older demographics.
Last Updated on July 11, 2023
Users are tired of security and data privacy issues with famous social media platforms worldwide, forcing them to move towards alternative platforms. Bluesky Social will be another platform similar to Facebook, Instagram, or Twitter. It has some similar features to these, but also some notable differences which set it apart from the rest.What is Bluesky Social?
Bluesky is a social network developed by former Twitter co-founder Jack Dorsey and other creators, including the current Bluesky CEO Jay Graber. It is invite-only at the moment – meaning you’ll need an invite code to get started on the Bluesky app. This is because the platform is still in a relative beta stage. It is a kind of Twitter alternative, with ‘skeets’ (tweets) and your own profile. However, it is open source, which means you can view and modify the blockchain and code for the app. Eventually Bluesky will have multiple servers, so you can pick the one with the algorithm that suits you best. It is supposed to serve as a ‘protocol’ to other social media networks, according to former Twitter CEO Dorsey, to serve as a more socially responsible social platform.
In this article, we will discuss what Bluesky is, how it works, and its future potential.How Bluesky Social Works
Bluesky Social is an initiative to develop and launch a decentralized social media platform, like Mastodon. The app launched as a public beta version in February this year, but has existed in a smaller form since 2023. It is run by a small, independent team, and started off as an off-shoot of Twitter. Since then, it has become a real contender as a major Twitter alternative.
It will help users because most social media platforms often face criticism from them over their data privacy issues and algorithms biases. Bluesky will aim to address and solve these issues in a better way. It will run off a decentralized system and allow users more power and control over their data privacy for safe communication.
Bluesky Social aims for a futuristic approach that sees internet-based platforms built on a more secure and common standard. Thus, it allows users to share their content and communicate over different platforms freely. This will hopefully incite a more democratic social media landscape through user empowerment. This has already attracted several journalists and celebrity users, including Chrissy Teigen.
Moreover, it will promote transparency and accountability, with the help of interoperability. A decentralized social media platform or approach should also give users more secure data privacy and content-sharing choices as they would want.FAQs Who Created Bluesky Social?
Bluesky Social involves a community of developers, technologists, and social media specialists working together to create a more secure and decentralized social media platform. It was launched in 2023 with key people such as Jack Dorsey and Jay Graber.
The app was originally launched as an off-shoot of Twitter. However, it became independent of the platform a while before Twitter was taken over by Elon Musk.Gloria’s Thoughts
So, what is Bluesky social? We hope this article has cleared some things up for you.
Bluesky is an exciting initiative to create a more secure and decentralized social media platform. It is still under development, with different experts are working to boost its features. However, it may be better than Twitter or other similar social media platforms due to its capacity to address users’ data privacy and other online security issues. But again, time will decide how well it succeeds in achieving its goal.
Google is where we turn to for anything that we want. Google has become that well-wisher we seek assistance from. Given that it is expected that businesses and entrepreneurs are willing to establish an online presence for themselves.
Carrying out an online business requires certain entities. The primary one is the content that you want to effectively deliver to the targeted audience.
The important secondary thing is trying your best to make your content reach the targeted audience through SEO.
No website can stand without a strong backbone. And that backbone is technical SEO.
– Neil Patel
SEO has become the primary need for doing any business online or even giving the traditional business an online presence.
With the availability of High-speed internet, there is no scarcity in the availability of content that different websites offer. Along with it is the search engine optimization that works its best to target the niche audience driving traffic to the website.How Does SEO Work?
Let us put it forward as simple as possible. SEO tries to understand the Google algorithm and search engine behavior and drives traffic to websites.
During the 1990 and the early 2000s, submitting the address and URL of the website to webmasters was sufficient enough to make the website link crawl to the top.
Later in 1997, SEO was initially mentioned and was put into use. Search engine optimization more or less revolves around using the keywords in the content which would be the high-density keywords that the targeted audience would use to search for information on the content they want.
They all work on image search, video search, and generalized searches.
SEO helps a great deal in making many business websites rank at the top of a search.
But, Is using a google keyword ranking high all that is necessary to make websites rank at the top?
Then, anyone could simply pitch in a few keywords to improve the visibility of their page.
There are many factors like backlinks, signal rank brain, well-coded website, social signals, and much more.Social Media Impact On SEO
Social signals are one of the most prominent and talked-about concepts about google ranking in recent times. Social signals merely boil out from social media.
Social media has become a hub of information and a platform for many businesses. More than using social media for communication and enlarging the social circle, social media platforms are slowly turning into a hub of businesses.
And in that way, people are becoming more aware of brands and businesses. Social media has become an effective space for businesses to reach a wider audience with a minimal amount of effort and energy compared to the other ways of digital marketing.
Not long before, social media alone can become the sole runner for doing a business. Already many small-scale businesses are largely dependent on social media sites like Instagram and Facebook to carry out marketing and even pitch their products to their clients.
Many businesses are using social media effectively to build up and sustain their business.
Influencer marketing is one of the most known ways of marketing a business on social media sites.
But what if I told you that, businesses could simply make use of social media engagement to increase their visibility and drive more traffic.
Yes, that’s right! Social media engagement can have an impact on Google ranking, and social media impact on SEO exists.
So, to directly answer the question of Do social signals impact google ranking?
Yes, social media’s impact on SEO and social signal’s impact on Google ranking does exist to a certain extent, and there are researches to prove it.So What Exactly Are Social Signals?
Social signals are the metrics of engagement on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, medium, and much more.
Social signals are social engagement like likes, shares, views, votes, saving the post, and much more. Search engine optimized content does increase the visibility and work on the google ranking.
But if that was the sole reason businesses and influencers could simply optimize their website to increase page visibility. And businesses are making a smart way out by increasing their concentration on their social media pages.So How Exactly Do Social Signals Impact Google’s Ranking? 1. Social Signal & Google Ranking are Positively Correlated and are Bidirectional
Social signals largely depend on the engagement of social media posts and profiles.
In research conducted by CogntiveSeo, It was found that there was a positive correlation between social media engagement and google ranking.
The cross-comparison was run between three thousand posts or content and thirty-four thousand keywords that have a good google ranking position between one to ten.Let us look at a few notable findings derived from the research.
A Google+ business page ranking went up by 14.63% ⬆️ after the site received 100+ google followers.
Another notable site received three google votes, and its ranking went up by 9.44% ⬆️
With just 70 Facebook shares and 50 Facebook likes, the ranking went high by 6.9% ⬆️
It is to be noted that with just 50 tweets, a website’s rank went up 2.88% ⬆️ more.
The research also mentioned that the correlation between social signals and social engagement on google ranking was positively prevalent. But that couldn’t be stated as causation in itself.
A correlation is generally bidirectional and if social signals increase the google ranking or generally website with a higher google ranking has more engagement is not known clearly.
Although social signals do not work directly on Google ranking, they boost the factors of Google ranking.2. Integration of social signals as ranking signals
The ranking of the search engine result pages (SERP) can go up and affect the Google ranking with the help of social signals, and how does that happen?
Social signals are a pretext and notification of the fact that people are noticing the brand and products and there’s a talk involved around it. The social signals are calculated as ranking signals by the search engines, which makes the SERP ranking go up.3. Did you know that the traffic of the website also has a positive impact on google ranking?
The notable reason for the impact of social signals on Google ranking could be using social sharing plugins that are linked to websites and link-up of websites on social media sites.
Providing a link to social media accounts on websites and linking up blog posts through a swipe-up option in stories is something we are quite familiar with on Facebook and Instagram.
Clubbing up links in quora and Reddit posts is another way of increasing visibility and driving traffic.
By linking website content on social media in this way, the content visibility is more, and it is also easier for the followers to share the content with others. There is an easier and higher traffic generation to the website by affiliating the blog through social media.
Website traffic is found to improve search engine optimization and plays a role in affecting google’s ranking.
So, to be precise, affiliating the website content to social media paves the way in driving the traffic to the website, and the higher the traffic, the higher the Google ranking.
Thus, not directly but indirectly, social signals have an impact on google’s ranking.
Hyperlinks work wonders here. When someone links up content from your website to another site or shares it, inbound links are created.
Inbound links and backlinks are undeniably a good factor in improving SEO and google ranking.
Social sharing and social signals help in generating inbound links and increasing the Google ranking.5. Bing uses social signals as a ranking tool
To those of you who don’t know Bing, it is another platform like google in which almost 24% of the internet searches are carried out. Bing has openly accepted to have used social signals like shares and likes in determining the website ranking to some extent.
Likewise, social signals are also shown to play a role in google ranking as well but in an indirect way. The more the content gets shared, the higher the ranking.
Dwell times are nothing but the user’s average time spent on the website. Dwell times do have a significant impact on SEO and the ranking of the page.
Dwell time is one of the most critical ranking factors that google ranking takes into account.
The higher the dwell time, the higher the ranking and vice versa.How Can You Increase The Social Signals To Your Business? Conclusion
Social media platforms are a more manageable, and unpaid way of increasing the reach of the business among the varied class of prospective clients. Social signals from social media platforms are undeniably the easiest and most effective way for boosting the google ranking of the website. You can join a free digital marketing course to learn all about social media, SEO, and more to learn how does all these work together.
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Understanding how GA ‘UTM’ values can give you more insight into your social media marketing
This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.
With every month that passes, there seems to be an endless stream of new channels, terminologies, and the dialogue can be fascinating. But it can be very easy to get caught up with the new innovations and forget about what you’re currently doing. It seems that before you have got to grips with one channel there is another one to topple that, and it requires your undivided attention.The evolving digital landscape
The latest research on the use of different social networks shows that there is a huge choice of existing social media channels and a stream of new channels. We need to keep an eye on the new options, but this can sometimes get in the way of making social media marketing measurable in a meaningful way. We are too busy ‘doing’ social and trying to figure the best way of using them so measurement can be neglected.
As the digital world keeps expanding (let’s not forget you are dealing with email, website, PPC, SEO, remarketing, and content to name a few) it is very easy to get overloaded and overlook the key reason you attempted social in the first place.
Interestingly the ‘social’ nature of these channels are really useful for engaging prospects and customers (here’s a really interesting infographic summing up the 6 major social channels). Rather than the dodgy reputation that haunts sales departments (‘why are they not listening to me? Maybe it’s end of the month and they need to hit their commission’), social media allows you to build a relationship in an informal, personable, low-pressured way. Sounds like a good thing to do right….?Measuring social engagement
So you need a way to measure engagement and how this translates to business results on your site.
When we talk to customers we find that most B2B marketers are naturally cynical and fall into one of two camps when it comes to social media marketing:
1. Those not doing it and thinking it is a waste of time and
2. Those doing it and wondering if it is a waste of time.
There’s that niggling feeling that there must be a way to make social media work that just won’t go away. In our experience that uncertainty is born out of a total lack of meaningful measurement.
Social media has a whole range of self-fulfilling metrics that enable those charging for their social media services to justify their own existence. The value of a retweet to the bottom line of your business is quite intangible.
Like any marketing activity, we must be able to track and measure its ROI. What is it delivering to the business in terms of opportunities? You cannot improve what you cannot measure after all.Introducing how to use Google Analytics UTMs for measuring social media marketing
Do you know what UTMs are and do you use them? If you answer ‘no’ I would suggest you’re missing out since tracking campaigns with them is one of the most underused and undervalued things in digital marketing.
At a practical level UTM parameters are bits of text added to the end of your URL, technically called a query string since they’re separated by a question mark from the web address.
For example, a URL with UTM values from this post taking you to CommuniGator’s GatorSocial page could be tagged as:
It helps you track where your links are coming from but more importantly the actual source and content. Once you have goals setup in Google Analytics you can use them to track all of your links and measure the success of marketing activities, like social media and guest blog posting.
To explain the full details of measuring social media, download our social media measurement whitepaper which will help you get the most out of you social media and make sure you are able to ascertain what value it is providing to your business.
The paper covers the five key areas below – I hope you enjoyed the read and find it useful.
1. Social Profiles: First Impressions Count
2. Audiences: Follow You, Follow Me
3. Content: A Kingsize Challenge
3. Analytics: Meaningful Measurement
4.Conclusion: Managing the Marketing Mix
Image Credit / Copyright: Marcel De Grijs/ 123RF Stock Photo.
Thanks to Simon Moss for sharing his opinions and thoughts in this blog post. Simon Moss is a Chartered Marketer with over eight years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for CommuniGator and WOW Analytics, a leading digital marketing agency providing email marketing solutions and cutting edge technology that enables you to maximise the value of every visit to your website – identifying and naming prospects visiting corporate websites. You can follow him on LinkedIn or connect on Twitter. For more information on lead scoring and to receive a demonstration and trial, visit the WOW Analytics website or call us on 0844 880 2899.
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