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HyperloopHyperloop Transportation Technologies
An artist’s image of a proposed Hyperloop transport system under development by Hyperloop Transportation Technologies.
The Hyperloop tube is kept at a partial vacuum, reducing air resistance, and each pod sits on a cushion of air similar to the way a puck sits on an air hockey table. The pods are propelled and slowed by linear induction motors placed at regular intervals along the tube, and a large fan at the front of the pod forces air in front of the pod to behind it, avoiding a pressure build-up that would otherwise slow the craft.
Musk reckons a Hyperloop trip between San Francisco and Los Angeles would take about 35 minutes — faster than flying and a huge improvement over the 6-hour car journey.
But it’s still a dream. Engineers at Musk’s companies worked on designs for Hyperloop for a year, but it remains just a concept. To help push it forward, a 57-page white paper detailing the work was published online in August 2013 and Musk asked people to build and improve upon it.
Some are already doing that.
Hyperloop Technologies in Los Angeles envisages the system will be used to transport freight, not people, and one of the routes it’s looking at would connect Las Vegas and California. Another would ferry goods up and down the U.S. Pacific coast, and there is even talk of one connecting the manufacturing hubs of Asia with North America.
Hyperloop Transportation Technologies
An artist’s image of a proposed Hyperloop test track being designed by Hyperloop Transportation Technologies
Perhaps the most concrete Hyperloop plan is one funded by Musk himself. While he hasn’t committed to building a commercial Hyperloop, Musk does plan to build a test track that will be open to companies and students to test projects based on the technology. Musk hasn’t revealed the location, but said in a Tweet that it will most likely be in Texas.
California has been talking about a high-speed rail line between San Francisco and Los Angeles since the mid-nineties, but a single mile of track still hasn’t been laid.
California High Speed Rail
An artist’s conceptual rendering of California’s High Speed Rail system
And then there’s mother Earth herself. California is one of the most earthquake prone regions in the U.S. and gets many small, localized quakes and occasionally quite large ones. Seismic durability is a hot topic for the proposed high-speed rail link, and the Hyperloop is envisaged to be traveling much faster, so designers will have to come up with a system that can safely bring a pod to a halt in the event of a large earthquake.
Driverless CarsWhile the Hyperloop represents Silicon Valley’s greatest blue-sky thinking, driverless cars are much closer to reality.
The seeds were sown in 2004 when the Defense Advanced Research Projects Agency (DARPA) set a challenge: complete a 150-mile course in central California without a driver.
DARPA
Stanford University’s Stanley self-driving car, which won the DARPA Challenge in 2005
Production cars started getting early autonomous features at about the same time. They included the ability to stay in lane or reverse into a parking space, and technology has been progressing since then.
The next big step is expected later this year when Tesla adds an “autopilot” mode to its Model S sedan car. It will initially work on highways, not local streets, and tests appear to be going well.
Melissa Aparicio
Nvidia chief executive Jen-Hsun Huang interviews Tesla Motors founder Elon Musk at the Nvidia GPU Technology Conference 2023.
“We’re now almost able to travel all the way from San Francisco to Seattle without the driver touching any controls at all,” Musk said when he announced the technology in March.
As with the Tesla system, GM’s technology will initially be limited to highways. That’s because there are many fewer variables at play on a long, straight, fast-moving highway than on residential streets.
“Highway cruise is easy, low speed is easy; it’s medium that’s hard,” Musk said. “Being able to recognize what you’re seeing and make the right decision in that suburban environment in that 10 mph to 50 mph zone is the challenging portion.”
The holy grail of fully autonomous driving is still many years away.
Martyn Williams
A Google self-driving navigates streets near the company’s headquarters in Mountain View, California, on June 29, 2023.
For an impressive demonstration of state-of-the-art technology, look to Shelley, a converted Audi TTS Coupe developed by students at Stanford University. It can race around a track at up to 120 miles per hour without a person inside. Shelley is packed with sensors, computers and radios that calculate the forces on the car and where exactly it sits on the road, so it can drive as fast as possible without having an accident.
Martyn Williams
Stanford’s Shelley prototype self-driving car seen at the university in May 2012.
And for a tantalizing look at the future of car travel, check out the Mercedes Benz F015, a concept driverless vehicle that was unveiled at this year’s Detroit Motor Show.
Martyn Williams
The interior of the Mercedes Benz F015 concept car has seats that face each other because the car will do all the driving, seen here at the North American International Auto Show in Detroit on January 13, 2023.
In fact, autonomous technology might come first to the much less sexy world of freight haulage.
Fatigue is a leading cause of trucking accidents, and truck makers see autonomous driving as a way to cut down on accidents and deaths.
Volvo has been studying the idea of road trains as part of a European Union project. The idea is simple: a procession of cars or trucks each automatically follows the one in front as they travel down the highway. The only driver who needs to be paying attention is the one at the head of the procession, as the others will speed up and slow down in time with the lead car.
Volvo
In the U.S., Daimler recently demonstrated a truck called the Freightliner Inspiration that includes an autopilot mode. For use on highways, it will keep the truck in its lane and a safe distance and speed from other cars, but it’s only permitted in Nevada. Regulations of such matters are handled on a state-by-state basis in the U.S.
A recent survey by Boston Consulting Group found 55 percent of 1,510 U.S. consumers questioned thought themselves likely or very likely to at least consider purchasing a partially autonomous car over the next 10 years. But that drops to 44 percent when asked about a fully autonomous car.
One of the most requested features is the ability to take over in heavy traffic. There’s perhaps nothing more frustrating than sitting behind the wheel in a traffic jam, inching forward slowly while you wait out the queue.
Alternative FuelsThese are cousins of electric cars in that they have the same drive train but the electricity to power the car’s motor comes from a fuel cell rather than a battery. The fuel cell takes hydrogen from a tank and strips off electrons to produce a flow of electricity. The only byproduct is water, so it’s being pushed by automakers as a very clean alternative to gasoline, and because the hydrogen tank can be refilled in just a few minutes, it’s much more convenient than electric cars, which might require several hours of charging.
Unfortunately, it’s still quite energy-intensive to produce hydrogen in a form suitable for cars, so the entire energy chain isn’t as green as it could be.
Car makers have been testing fuel cells for years and Toyota and Honda are now on the verge of commercializing the technology. Toyota’s hydrogen fuel cell car, the Mirai, will go on sale this year in California and can travel about 300 miles on a single charge of hydrogen. Refilling the tank takes about five minutes — much faster than a comparable charge for an electric vehicle.
Martyn Williams
Toyota’s Mirai hydrogen fuel cell vehicle on show at CES 2023 in Las Vegas on January 5, 2023.
Urban Mobility
The final step in future transportation concerns how we get around towns and cities after we’ve journeyed there by car or train.
Perhaps the most famous idea was the Segway, which launched in 2001 as the future of urban transportation but has found niche applications at best.
Martyn Williams
A model demonstrates the Toyota Winglet robotic transporter at a Tokyo news conference on August 1, 2008.
The Toyota Winglet prototype is a two-wheeler that the rider stands on, much like the Segway. But it’s much smaller and lighter. It has been tested in an airport in Japan, but as yet there are no plans to commercialize it.
Martyn Williams
Riders try out Honda’s Uni-Cub during an event at the company’s Silicon Valley R&D Center in Mountain View on July 23, 2023.
Honda’s Uni-Cub is a single wheeler with an integrated seat. An ingenious two-wheels-in-one arrangement means it can move forwards and sideways on its wheel. Like the Winglet, there are no plans to commercialize it.
Holland’s Oxboard has come up with an even more compact way to get around town. You have to stand and be pretty steady, but it’s easy to get used to and moves surprisingly fast.
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These Are The 4 Best Smartphone Brands In India
What are the best smartphone brands in India?
Redmi Note 8 Pro — The Redmi Note series gets better with every iteration and that remains the case with the Note 8 Pro. Featuring a new design language and all-glass build, improved quad-camera setup on the back, a larger battery, and a more powerful processor, it’s no surprise that this is one of the best phones you can get on a budget. The Redmi Note 8 Pro starts at just 13,999 rupees (~$190).
POCO X2 — POCO may be its own brand, but there’s no denying that the X2 is identical to the Redmi K30 that was launched in China. That doesn’t change the fact though that the POCO X2 is an excellent mid-range smartphone. It comes with a beautiful design, a 120Hz display, dual front-facing cameras, and a whole lot more. Offering all the bang for your buck, the POCO X2 can be yours for 15,999 rupees (~$215).
Samsung Galaxy S20 Ultra — The Galaxy S20 Ultra definitely earns its moniker. This phone is likely overkill for many, but it offers every possible feature anyone would want from a smartphone. Excellent performance, gorgeous display, and fantastic cameras continue to be the cornerstones of Samsung’s flagships. Of course, with a starting price of 92,999 rupees (~$1255), this phone isn’t for everybody. With minimal compromise, you can save a decent chunk of money with the Galaxy S20 Plus and Galaxy S20 though.
Samsung Galaxy A51 — The Galaxy A50 was one of Samsung’s best mid-rangers in 2023, and its sequel is hoping to continue that success. The A51 features a lot of subtle upgrades across the board, but the biggest jump comes with the cameras. You now get a quad-camera setup on the back, headlined by a 48MP shooter, while the selfie camera gets an upgrade as well. The Galaxy A51 is priced at 23,999 rupees (~$325).
realme X50 Pro 5G — It’s realme’s super quick turnaround time that has resulted in the X2 Pro not even being the best device the company has to offer anymore, with the X50 Pro 5G taking its place. With specs and features like the Snapdragon 865, a 90Hz screen, incredibly fast charging, and more, it’s crazy that the X50 Pro 5G is almost half the price of a similarly-specced Galaxy S20, starting at 37,999 rupees (~$515).
realme 6 Pro — It has only been six months between iterations, but the 6 Pro is a decent upgrade over its predecessor. A faster processor, more RAM, and a larger battery are great, but the key upgrade here is with the cameras. You now get two cameras up-front and the primary shooter of the quad-camera setup on the back is a 64MP unit. The realme 6 Pro can be yours for 16,999 rupees (~$230).
OnePlus 7T Pro — The OnePlus 7T Pro is an iterative update over its non-T namesake, but if you’re choosing between the two, the former is obviously the better choice. The 7T Pro has a lot going for it. Its most impressive feature, however, is the gorgeous all-screen front with no notches and punch holes anywhere. It may be the most expensive OnePlus smartphone yet, but it is still cheaper than a lot of the competition with a price point of 53,999 rupees (~$725).
OnePlus 7T — The OnePlus 7T took a lot of people by surprise and has been called the best OnePlus phone the company has made in a while. It brings all the best features of the Pro edition to a more affordable package. As long as you’re okay with a notched display though. The price difference between it and the Pro edition is quite significant too, with the OnePlus 7T setting you back 34,999 rupees (~$470).
Carcasses Are The Best Clues We Have For These Mysterious Whales
In the dark waters of the benthic zone, the deepest layer of the ocean mostly populated by invertebres like sea urchins, worms, and crabs, mysterious whales hold their breath. Beaked whales as a group of species have long been elusive to humans, but new research is shedding light on the habits of these creatures, with the discovery of two new subpopulations in the Atlantic.
“I can remember when I ran the analysis, I almost started crying,” says Kerri Smith, a research fellow at the Smithsonian National Museum of Natural History who studies beaked whales. “I was so excited, because it was totally new. For like an hour, I knew something that nobody ever in the entire world knew.”
Smith’s recent research looked at the remains of Sowerby’s beaked whales that were stored in museums and research centers or stranded or bycatch from fisheries. By analyzing certain chemicals within the whales’ skin, muscle, and bone tissue, researchers were able to figure out that there are two subpopulations of Sowerby’s beaked whales in the east and west Atlantic. The results were published in the journal Frontiers in Conservation Science and will likely provide the foundation for a more detailed understanding of these species, as well as shape future conservation efforts.
Very little is known about the lives of beaked whales despite the fact that they make up more than 25 percent of extant cetaceans (the group that includes dolphins, porpoises, and whales). Unlike other animals that swim near the shore or the surface of the sea, beaked whales prefer deep, offshore waters, making them difficult to find and track. Their dark grey or black coloring and small dorsal fin make them even harder to distinguish from the ocean around them.
There are currently 23 recognized species of beaked whales, although some have never been seen alive and are only known from stranded carcasses. But this number could easily grow or even shrink. If, say, one individual thought to just be a weird-looking version of a known species turns out to be an entirely different species through DNA analysis, as happened recently in Japan.
Beaked whales generally spend much of their time in the deep depths of the open ocean—and we’re not really sure what they’re doing down there. We do know their bodies have evolved to spend long periods of time at these depths. The Cuvier’s beaked whale holds the mammalian records for both the deepest dive (almost two miles beneath the surface) and longest length of time holding breath (137.5 minutes).
“They’re such large animals compared to us and we still know so little about them,” says Chris Stinson, a curatorial assistant at the Beaty Biodiversity Museum in Vancouver where he presides over the skulls and skeletons of several beaked whale species. “They’re out in the open ocean, living in a totally different world where they come up to the surface for a breath, and then spend 80 percent of their time underwater, hunting for things, using senses that we can’t even comprehend.”
Some beaked whales feast primarily on fish from the water column, while others are thought to be specialists of the squid in the deep seas, and still more love the benthic depths where they nibble on fish off the seafloor. While cetaceans as a whole are known for being social animals that live in groups, little is known about the day-to-day habits of the beaked whales.
“Because they’re so challenging to study when they’re actually alive, almost everything we know about beaked whales comes from dead bodies,” says Smith. “It’s really hard to infer what they were doing when they were alive in terms of their social bonds or play or things like that from dead bodies.”
But there’s a lot of information that can be gained from dead bodies, as Smith’s recent research showed.
The team looked at carbon and nitrogen in the whales’ bodies, which revealed information about where the cetaceans lived and their position in the food chain. The type of analysis they used, called stable isotope analysis, has the benefits of being fast and relatively inexpensive. This makes it an ideal application for the elusive beaked whales, as tracking and locating them can be so difficult and costly.
By studying other elements in the future, like oxygen, hydrogen, and sulfur, the technique could give more insight into the secretive whales’ habits and environment. Smith hopes to conduct genetic analysis in the future to further understand the two subpopulations of Sowerby’s beaked whales.
Right now there are no conservation or management plans for beaked whales because we know so little about them. They are considered “data deficient” by the International Union for Conservation of Nature, meaning there is not enough information available to evaluate extinction risk based on distribution and/or population status.
But research like Smith’s can teach us more about these elusive species’ homes and patterns of movement, which could shape future conservation strategies.
“We literally cannot conserve what we do not know,” Smith says. “We don’t know where these animals are, we don’t really know what habitats they are using— [there’s] sort of that catch-all deep offshore shelf waters but what does that mean? Where are they? What shelfs are they using? Are there ones that need more protection than others? Until we have some answers to those questions, we can’t enact really concrete, meaningful, actionable plans.”
Google Predicts These 4 Pandemic Changes Are Permanent
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
Citing search data to back up some of its predictions, Google says these pivots will become permanent:
Using real-time tracking insights to rapidly respond to consumers.
Holding virtual events.
Working from home.
Offering more convenient ways for consumers to buy online.
Google acknowledges all sectors had to rethink their approach to marketing during the pandemic. Business is likely to resume a degree of normalcy when the pandemic is over, but these consumer-friendly shifts won’t be forgotten.
Rapid Response to Changes in Consumer HabitsConsumer habits are evolving at a frantic pace throughout the pandemic, which is forcing businesses to get better at tracking real-time insights and responding to the data.
Habit Change: Searching Before Shopping
Consumers are increasingly turning to Google Search to find which businesses have items in stock before venturing out to a store.
Google points to data from the early months of the pandemic. Searches for “who has” and “in stock” were up over 8,000% year over year in the U.S.
Habit Change: Fewer Trips For Groceries
Consumers are limiting their trips out for food, as Google cites a growing search interest in queries like “can you freeze” in the U.K. and “home delivery” in France.
Habit Change: Saving More, Spending Less
As the pandemic continues to take a toll on personal income, many consumers are saving more and spending less on nonessential items.
Google cites data from a Kantar study showing 71% of people in G-7 countries say their personal income had or would be impacted by the pandemic.
The impact to personal income is highest in Italy (85%), the U.S. (75%), and Canada (75%).
A BCG report finds, of the people who expect to change their spending habits, 29% say they’ll save more and 27% say they’ll spend less on nonessential items.
Habit Change: Consumers Will Find Alternatives
Consumer behavior throughout the pandemic shows they’re keen to find alternatives when something they depend on gets taken away.
When schools were shut down, Google says searches for “online learning” went up 400% year over year.
When gyms were forced to close, searches for fitness apps jumped 200% year over year.
When the world became too isolating, people sought to cultivate connections online. Searches that included the phrase “with friends online” went up 300% year over year.
Searches for “watch party” (for example, “youtube watch party” or “private watch party”) grew 400% year over year.
Takeaway From Google
“To better respond to rapid shifts in consumer behavior, brands created real-time insights tracking, elevated insights within their organizations, and established new processes to quickly act on their discoveries. This new reality will ensure brands are positioned to lead with insights.”
Virtual Events Will ContinueThe pandemic forced all in-person events to cancel, which lead to marketing teams pivoting toward virtual events.
Live events will eventually return, but Google predicts they’ll look different.
Now that consumers have experienced the convenience of attending events from their living room, live events will need to deliver an outstanding experience to draw them back in.
Working From Home Will ContinueGoogle predicts the changes businesses were forced to make to the traditional in-office work model are here to say.
Search and shopping data suggests the pivot to working from home started before the pandemic. People have been exhibiting a growing desire to spend more time doing what brings them joy and less time doing things like commuting.
For businesses, Google says this means continuing to find ways to meet people’s basic needs:
“The in-office work model has likely changed forever, shifting consumer habits and workplace cultures. For businesses, this means finding ways to meet people’s most basic needs and taking steps to foster a more resilient workforce.”
Online Shopping is Now The NormEcommerce took off during the pandemic, with some people turning to online shopping for the first time in their lives out of necessity.
Googles notes there was an increase in shopping activity for items people wouldn’t ordinarily buy online.
“There was a meaningful increase in the number of people willing to buy groceries, clothing, and even cars online. In the first six months of 2023, for example, nearly 10% of cars were sold online, compared with just 1% of cars sold online during all of 2023.”
Brick-and-mortar businesses had to pivot toward offering options such as local delivery and curbside pickup.
These new and more convenient shopping habits likely won’t go away after the pandemic.
Source: Think with Google
These 6 Galaxies Are So Huge, They’ve Been Nicknamed ‘Universe Breakers’
Using the first dataset released by the James Webb Space Telescope (JWST), an international team of scientists have discovered something surprising– evidence of six massive galaxies that existed during the early days of our universe.
“These objects are way more massive than anyone expected,” said Joel Leja, an astronomer and astrophysicist at Penn State University, in a statement. “We expected only to find tiny, young, baby galaxies at this point in time, but we’ve discovered galaxies as mature as our own in what was previously understood to be the dawn of the universe.”
[Related: Astronomers are already using James Webb Space Telescope data to hunt down cryptic galaxies.]
Leja is co-author of a study published February 22 in the journal Nature that could change some of our preconceived notions of how galaxies form. These newly discovered galaxies themselves date back to about 500 to 700 million years after the Big Bang. JWST has infrared-sensing instruments on board that can detect light that was emitted by the most ancient stars and galaxies, allowing astronomers to see roughly 13.5 billion years back in time.
“This is our first glimpse back this far, so it’s important that we keep an open mind about what we are seeing,” Leja said. “While the data indicates they are likely galaxies, I think there is a real possibility that a few of these objects turn out to be obscured supermassive black holes. Regardless, the amount of mass we discovered means that the known mass in stars at this period of our universe is up to 100 times greater than we had previously thought. Even if we cut the sample in half, this is still an astounding change.”
Since these six galaxies were far more massive than anyone on the team expected them to be, they could upend previous notions about the galaxy formation at the very beginning of the universe.
“The revelation that massive galaxy formation began extremely early in the history of the universe upends what many of us had thought was settled science,” said Leja. “We’ve been informally calling these objects ‘universe breakers’ — and they have been living up to their name so far.”
The authors argue that the “universe breakers” are so large, that almost all modern cosmological models fail to explain how these star systems could have formed.
[Related: Our universe mastered the art of making galaxies while it was still young.]
“We looked into the very early universe for the first time and had no idea what we were going to find,” Leja said. “It turns out we found something so unexpected it actually creates problems for science. It calls the whole picture of early galaxy formation into question.”
One way that the team can confirm their new findings is with a spectrum image that could provide data on the true distances between us and the mysterious galaxies, as well as the gasses and other elements present. It would also paint a more clear picture of what these galaxies looked like billions of years ago.
“A spectrum will immediately tell us whether or not these things are real,” Leja said. “It will show us how big they are, how far away they are. What’s funny is we have all these things we hope to learn from James Webb and this was nowhere near the top of the list. We’ve found something we never thought to ask the universe — and it happened way faster than I thought, but here we are.”
NASA released JWST’s first full-color images and spectroscopic data on July 12, 2023. One of JWST’s primary goals this year is to better map and create a timeline of the earliest days of the universe with its high resolution and infrared spotting capabilities.
Organizations Deploy Cognitive Technologies For Enhancing Customer Experience
The deep natural language processing and understanding, AI-powered recommendations are no more a stuff of science fiction. These technologies have not only become a reality but are on its rise in present times. A recent IDG survey reveals that more than 70 percent of the respondents surveyed are already using cognitive technologies for various purposes and 63 percent plan to implement it by next year. The adoption of cognitive technologies has significantly accelerated in organizations with a great number of investments. Let’s have a glance at why and how such companies are investing in cognitive technologies and what is their goal to achieve from its adoption.
Objectives for AdoptionNearly 54 percent of respondents believed that the topmost objective for the adoption of cognitive technologies is improving customer experience. Following this, around 44 percent of respondents cited that improving employee and end-user experience is the second most important reason for increasing interest in cognitive technologies. Interestingly, the whole concept behind these technologies is to streamline business processes and ensure users get information as per their demand. Reduction in operation cost has been cited as the third most important reason for its adoption. According to Fabio Caversan, Artificial Intelligence Research & Development Director, North America, for Stefanini said, “The ultimate goal of any AI project is saving money and increasing efficiency through automation. We see it not as eliminating jobs, but as transforming business processes by augmenting human effort so people can be more proactive and get more done.”
Monetary ResourcesThe survey revealed that only five respondents said that they have no plans to adopt or implement cognitive technologies either because of lack of appropriate use case, lack of internal expertise or lack of budget. The remaining people reported that they have significant plans to invest in its implementation. On average such organizations are dedicating 16 percent of their company’s budget to cognitive technologies. Around 85 percent of respondents said that the percentage of their investment allocated for this purpose is rising. Some companies have dedicated slightly more of their cognitive technologies budget to long-term business transformation than to short-term goals. According to Caversan, the budget allocation for digital transformation makes sense as AI projects designed to transform business processes often need custom-ML algorithms that take significant time and money to prototype and test. Comparatively, prebuilt applications that are designed to streamline existing business processes tend to be less costly and complicated.
Enriching Customer ExperienceThe survey exhibits that cognitive technologies will provide the most value to the improvement of customer experience specifically through better information management, personalization and proactive problem resolving methods. Additionally, cognitive computing and AI-powered virtual agent with natural language capabilities would be quite valuable specifically for improving customer experience, enhance productivity, and reduction in costs. Organizations are more likely to employ such virtual agents for answering customer questions, processing orders, and assisting employees with internal tasks.
The deep natural language processing and understanding, AI-powered recommendations are no more a stuff of science fiction. These technologies have not only become a reality but are on its rise in present times. A recent IDG survey reveals that more than 70 percent of the respondents surveyed are already using cognitive technologies for various purposes and 63 percent plan to implement it by next year. The adoption of cognitive technologies has significantly accelerated in organizations with a great number of investments. Let’s have a glance at why and how such companies are investing in cognitive technologies and what is their goal to achieve from its adoption.Nearly 54 percent of respondents believed that the topmost objective for the adoption of cognitive technologies is improving customer experience. Following this, around 44 percent of respondents cited that improving employee and end-user experience is the second most important reason for increasing interest in cognitive technologies. Interestingly, the whole concept behind these technologies is to streamline business processes and ensure users get information as per their demand. Reduction in operation cost has been cited as the third most important reason for its adoption. According to Fabio Caversan, Artificial Intelligence Research & Development Director, North America, for Stefanini said, “The ultimate goal of any AI project is saving money and increasing efficiency through automation. We see it not as eliminating jobs, but as transforming business processes by augmenting human effort so people can be more proactive and get more done.”The survey revealed that only five respondents said that they have no plans to adopt or implement cognitive technologies either because of lack of appropriate use case, lack of internal expertise or lack of budget. The remaining people reported that they have significant plans to invest in its implementation. On average such organizations are dedicating 16 percent of their company’s budget to cognitive technologies. Around 85 percent of respondents said that the percentage of their investment allocated for this purpose is rising. Some companies have dedicated slightly more of their cognitive technologies budget to long-term business transformation than to short-term goals. According to Caversan, the budget allocation for digital transformation makes sense as AI projects designed to transform business processes often need custom-ML algorithms that take significant time and money to prototype and test. Comparatively, prebuilt applications that are designed to streamline existing business processes tend to be less costly and chúng tôi survey exhibits that cognitive technologies will provide the most value to the improvement of customer experience specifically through better information management, personalization and proactive problem resolving methods. Additionally, cognitive computing and AI-powered virtual agent with natural language capabilities would be quite valuable specifically for improving customer experience, enhance productivity, and reduction in costs. Organizations are more likely to employ such virtual agents for answering customer questions, processing orders, and assisting employees with internal tasks. Caversan further stated, “To ensure the results that lead to better customer and user experiences, companies need to understand what AI can and can’t do. It needs to be integrated with other systems to get data, it needs to be taught how to analyze and use that data to create micro-personalized experiences, and it needs to be capable of delivering those experiences across the channels your users prefer.”
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