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Examples of how build your ecommerce brand in a changing landscape

Research suggests many people are getting fed up of being ‘sold to’ thanks to incessant retargeting, yet we’re buying online more than ever before. That’s the oxymoron of our current ecommerce industry — how to sell, without seeming to sell.

In a saturated marketplace, marketers need to create more immersive shopping and retail experiences. Largely, ecommerce brands are evolving to meet the demands of the fractured user journey and the fractious user.


So what ecommerce evolution (or devolution), can we expect in the coming year? (Before you read on — check out our marketing megatrends for 2023 to be fully informed).

Together in logistical dreams….

A huge logistical evolution has enabled a new breed of digital commerce— the popularity of dropshipping means that traditional logistical challenges are no more. With no need to even hold stock or have an office, ecommerce brands can operate from anywhere.

At the same time, online mega-brands like Amazon are heavily investing in their logistical framework, even opening up physical stores. By investing in all the latest delivery tech, from delivery drones to shipping routes, Amazon are trying to buy up a delivery network that will enable them to offer next-day or same-day delivery almost anywhere in the world.

Will the future of the industry revolve around who can get their products to consumers the fastest? Yes, probably.

It’s important that brands not only focus on fast and frequent delivery, but also the quality of the delivery experience — from packaging to emails, an awesome delivery experience should not just be an afterthought. Personalised packaging, fun copy, delivery follow-up phonecalls — be creative; but also recognise that almost nothing trumps speed and accuracy.

Humanising the conversion funnel — pay attention

Old-hat sales peddled at business schools around the world doesn’t readily translate into a social-media fuelled relational economy. Instead, successful ecommerce businesses have humanised the conversion funnel by honing in on customer experience, rather than pushing for sales at every opportunity. Creating holistic conversion funnels is supported by data mining— with more data, brands are able to get granular and track minute customer actions.

The increased sophistication of conversion-tracking gives brands the chance to build relationships with customers and clients through web content. A big part of that has been user-generated content —  and everyone is doing it — from B2C fashion brands, to B2B software startups. The beauty of user-generated content is that it’s content with a much longer shelf-life, and better engagement rates, than promotional marketing messages.

Focusing on infinitesimal customer decisions, as well as overall brand consideration, gives ecommerce companies the chance to invest in longevity.

Sage’s Instagram completely bypasses their product — opting for small business and entrepreneur stories instead. It certainly makes for a more engaging and colorful feed — a great strategy for brands with less ‘photogenic’ products.

Make sure that your conversion funnel is not oversimplified, and that you are tracking customers along the whole of their journey with you. If you haven’t already, start using UGC as part of your content strategy.

Localised influencers & community management

Rather than sell to huge audiences, brands need to sell to small captive communities; so many have gone out scouting for micro-influencers — people who don’t have millions of followers, but have the right ones. The beauty of this more targeted, localised influencer marketing is that brands can save both time and money by reaching a more susceptible audience faster.

With community management comes crowdsourcing and funding, and crowdfunded ecommerce businesses are becoming increasingly common.

See whether your business can start to create a sense of community around your products, services, and people. Get out there and be visible — that’s the first crucial step. You need to start working on and refining your brand voice. 

Digital thoroughbreds come out to play

Ecommerce is growing up, and becoming increasingly divorced from retail. Abandoning traditional retail models makes ecommerce businesses much more competitive and agile.  Ecommerce brands skip retail altogether, favouring a digital strategy that revolves around social media and bought content. Ecommerce brands will take on CRO specialists, UX designers, and SEOs in order to compete in a forward-thinking marketplace.

There’s now truly a specialist store for everything — from hot sauce and matcha tea, to matte nail varnish and vegan leather bike accessories. Whether it’s a fad or not, doesn’t matter — these niche stores serve a small, yet dedicated, specialist audience and disrupt the traditional ‘get it all here’ retail model. Consumers are increasingly looking for one-of-the-kind products.

Think about how well your brand serves a niche need, and whether you have a good grip on your current competition? Is there an emerging market or start up coming up behind you? Try to stay one step ahead — with the route to market being so quick, you need to be super switched on.

The next web is visual and spoken

Is selling online via a traditional website dying? Mobile, social media, VR, AR, wearables, IoT, Alexa – merchants are having to adapt to new sales environments fast — and most of these environments are completely led by visual content or spoken words.

One of the most exciting recent developments is the imminent arrival of visual commerce — shoppers buying products straight from pictures and videos. An integrated experience where users can search for (and buy) similar products to the ones they snap on their smartphones, isn’t that far away. Brands needs to be at the forefront of these new visual trends — trailing behind could be fatal.

At the same time, brands shouldn’t just focus on the ‘here and now’ either. So if visual interfaces are of the now (or the very soon) — could the next ecommerce be no interface at all?  Gartner predicts that by 2023, digital assistants will recognise customers by face and voice across channels, and by 2023, 85 percent of customer interactions will be managed without a human (source). We could be eventually heading towards a completely AI-led environment where storefronts come together for a user, only to be swiftly disassembled when they leave.

Keeping in mind that these are some of the potential industry developments, what can we all do as marketers? Certainly investing in visually-appealing content, social selling, and looking into voice search seem like a good place to start. You don’t have to throw a lot of budget at this right now, but you do need to constantly think about your future (and in the UK, you may qualify for corporation tax relief under Research & Development).

So what can merchants today do to keep up with the latest ecommerce developments?

Review your logistical framework and your ability to deliver products fast, or develop an alternative delivery and packaging model (subscription boxes)

Review your conversion funnel and include user-generated content in your sales funnel

Work with local micro-influencers more — start your first outreach campaign

Get as clued up as possible on the latest digital developments

Appeal to a committed niche market

Invest heavily in visual content — including GIFs and live video

Start thinking about the next stage of commerce NOW.

What developments excite you the most?

You're reading How Ecommerce Brands Are Evolving And How To Keep Up

How To Collaborate With Brands And Bloggers

You’re in for a threat if you’re aspiring to be a YouTube influencer and you want to know about the world of brand and blogger collaborations.

A brand collaboration is when a content creator is paid by a brand to produce content using the brand’s merchandise. It may be a simple video or picture of an influencer using the product, a product review, or both.

Unlike in the YouTube blogger collaborations, you will be allowed to collaborate with other famous YouTube influencers in your niche. This is an excellent way to create fresh and exciting content, and at the same time, you will be promoted on someone’s channel.

It can be quite exciting since it gives you a chance to see your channel from a fresh perspective. Additionally, having a new acquaintance over is enjoyable!

You can still work with brands and YouTube bloggers even if you’re a micro-influencer with a small audience. This resource was created to assist writers like you in locating partnerships that complement their work.

Here is the three Best Ways for Content Creators and Micro-Influencers to Find Brands and Bloggers to Work With−

Be a Content Creator with High Quality Content

Simply said, brands don’t want to collaborate with routine content producers. Make sure your content is original and distinctive. The objective is to demonstrate to the brand your distinctive proposition.

You’ve got a Following Already (Even a Small One)

To work with brands, you don’t need to have a sizable following, but you do need to be an influencer on YouTube platform.

As a part of collaboration, in the description box under the video, you need to provide the hotel address, contact numbers, reservation numbers, and menu, etc.

Pitching to Brands and Bloggers

When you approach a brand you want to work with something called pitching. Here are the things you need to know to make a strong pitch.

It’s better to contact brands or bloggers directly through a social media platform’s direct messaging feature, their website’s contact form, or an appropriate email address that you may find on their website.

You should include the following information in your outreach−

Your identity.

Who your audience is

What kind of Content you create

What benefits they will get working with you

Why you want to work with them and what you like about their brand.

Your pitch must be descriptive, but make sure you keep it brief and simple to read.

A YouTube Video collab can be done in any one of the four ways−

Both Creators Make Two Distinct Videos after Meeting in person − The first video will appear on Creator A’s channel, while Creator B’s channel will include the second video. However, each video features both content creators.

Both Creators Shoot Distinctively − To produce a single video, both creators individually film their scenes and trade clips.

Both Creators Can do a Video Takeover − On one another’s channels, the two creators take over a video. As an illustration, creator A might compose a video without creator B but publish it on creator B’s channel. Then inventor A receives the same treatment. This works well for well-known YouTube channels with at least 500,000 followers.

Both Creators Collaborate on a Hybrid Video − In the video for this concept, inventor A appears in the first half and creator B in the second. For instance, the creators of the video “6 Ways to Wear a Saree with Jeans” each give three suggestions in the same video.

For example, Sumaakka YouTube channel has collaborated with Street Bye YouTube channel. Both channels are having 500K + followers.


Growing your YouTube channel by collaborating with brands and bloggers is a terrific idea. Thankfully, influencer outreach doesn’t have to be time-consuming or difficult. You can create a method for locating brands and bloggers and cooperating closely with them so that both sides gain. At the same time, your YouTube channel subscriber and views count will also increase.

Top 11 Digital Marketing Tips For Ecommerce Brands In 2023

Every online retailer wishes to boost traffic and conversions. However, even after you’ve put up a basic plan and strategy, deciding on the best Digital Marketing Tips for eCommerce Websites or other marketing methods to attempt might be complicated.

One of the most successful ways to market your e-Commerce business is through digital marketing. If you want to be found online, you must sell yourself online. You should employ many digital marketing tactics for e-commerce to generate visitors to your site, improve sales, and brand your firm if you have an e-commerce site.

That’s why, for your convenience, we’ve put up a list of efficient Digital Marketing Tips for e-Commerce Websites and the tips that are chosen and used worldwide for better results and sales. The concepts themselves range from simple consumer acquisition to increase repeat purchases from an existing customer base.

For the next two weeks, try to practice one of these suggestions every day. Take stock on the last day of your sprint and determine which techniques were most effective in generating new sales.

What is The Concept of eCommerce Marketing?

Ecommerce marketing is the process of driving visitors to your online store, converting that traffic into paying consumers, and keeping those customers after they’ve made a purchase.

Ecommerce marketing, particularly digital e-commerce marketing, has been shown to increase brand awareness and product orders for companies like yours. Your organization may employ cost-effective channels like search, email, and social media to grow your business using e-commerce website marketing.

A comprehensive e-commerce marketing plan includes both on-site and off-site marketing methods. A well-thought-out marketing strategy can help you raise brand awareness, develop client loyalty, and boost online sales.

What Are A Few Benefits of eCommerce Marketing? 1. Purchasing Time is Reduced

Customers will be able to spend less time shopping for their desired items. They may quickly look through a large number of goods at once and purchase what they want. Customers can find things that are available in physical stores far away from them or that are not available in their area when they shop online.

2. Reduced Cost

One of the essential benefits of e-commerce to businesses is cost reduction, which keeps sellers interested in selling online. Many vendors have to pay a lot of money to support their physical store running, and they may be required to pay more up-front costs such as rent, repairs, store design, merchandise, and so on. Even after investing in services, inventory, maintenance, and a crew, many vendors do not achieve the required profitability and ROI.

Try out a free digital marketing course offered by the industry best to build your e-commerce brand to the next level!

3. Advertising and Marketing at a Low Cost

To promote their items, sellers do not need to invest a lot of money. There are various inexpensive and quick ways to market online in the realm of e-commerce. Sellers can really show off their products in e-commerce marketplaces, which are visual mediums. Amazon merchants, for example, can leverage Advertising capabilities to include videos, infographics, and high-resolution photos.

4. Customer’s Flexibility

The ability of sellers to provide flexibility to customers is a significant benefit of e-commerce for businesses. One of the highlights is that the goods and services are available 24 hours a day, seven days a week. As a result, the seller can sell his thing at any time and in any location.

5. Comparison of Products & Prices

Sellers can compare products using tools or on their own in e-commerce. This gives them a good notion of the product options accessible, as well as the standard rates if a product requirement isn’t met.

6. Responding to Buyer/ Market Wants More Quickly

When you start selling online, everything happens faster. Ecommerce marketplaces provide a more efficient logistics and delivery mechanism, and this signifies that the buyer’s order will be delivered quickly. Another benefit that can be handled promptly is product returns management; you can either refund the funds or provide a replacement.

7. There are Several Payment Options Available

Personalization appeals to buyers, and the same is true when it comes to paying for their orders. UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit cards, and pay-later credit are all options available on e-commerce marketplaces.

Now that we understand the benefits of e-commerce websites and marketing, let us dive into the best digital marketing tips for e-commerce websites.

Top 11 Digital Marketing Tips for eCommerce Brands

Here are the top 11 digital marketing tips for eCommerce brands you must try out for your eCommerce business;

Join Hands With Google Ads

Preserve The Email Addresses

Instagram is The New Digital Market

Mobile-friendly Website

Customer Experience by Personalizing

Live Chat Feature

Content Marketing Campaign

Artificial Intelligence [AI]

Flexible Delivery

Make Use of Retargeting Ads

Gain More Customer Feedback

Now, we have got to know what are the digital marketing tips for eCommerce brands in India. Let’s dive into and know more about it in-depth.

1. Join Hands With Google Ads 2. Preserve The Email Addresses

There is no better person to target than someone who has already bought the product from your company or has opted-in to receive additional information about what you have to offer. These individuals are already familiar with your business and are responsive to your marketing message, making them perfect prospects.

Collect email addresses from anyone who makes a purchase on your website, and encourage visitors to subscribe to an email newsletter. As part of your e-commerce website marketing plan, you may leverage your database to send out email campaigns and special coupons and offers.

Here are a few basic improvements that are frequently forgotten or ignored, resulting in lost conversions and purchases.

A. Emails of Welcome:

A welcome email strengthens the bond between your company and its customers, and it increases the likelihood of future targeted offers and upsells.

B. Provide Helpful Hints and Information:

This is referred to as lead nurturing in marketing jargon. Maintaining interest in your prospects without bombarding them with sales pitches goes a long way toward developing trust. Providing relevant and intriguing content puts your brand at the forefront of your customers’ minds.

C. Discounts and Coupons Should be Sent:

Every shopper enjoys a good bargain. In one experiment, a merchant who sent coupons across all social media channels saw a 272 percent increase in conversions.

D. Request Feedback:

Email surveys are a great way to learn more about your consumers and your company. Before asking for input, don’t take this step lightly and follow best practices. You will get invaluable knowledge.

E. Reminders for Your Wishlist:

The wish list of your customers is an undiscovered treasure. Reminders, price decreases, birthday wishes, and low stock notices will keep them interested. It gives you direct access to your customer’s mind, which you can monetize fast.

3. Instagram is The New Digital Market

Instagram is one of the fastest-growing social media platforms, with over 500 million daily active users connecting consumers, influencers, and marketers.

You’re well on your way to creating a significant Instagram following of individuals who are interested in your items if you take captivating photographs, use hashtags effectively, and post at the proper times. Engagement with your followers is the key to mastering your organic Instagram presence.

What are some methods to interact with your Instagram followers? To promote your product development process, you may hold contests or go behind the scenes. On Instagram, you may also pay to play. Adding products to your Instagram posts and stories for e-commerce marketing gives your followers a direct path to purchase, which is crucial for increasing your online sales.

Bonus Read: Top 10 Instagram Marketing Hacks

4. Mobile-friendly Website

Many consumers now use mobile devices to surf the Internet and make transactions, so you must ensure that this is allowed on your site. Responsive design is the best method to accomplish this.

Customers will be able to explore your site and purchase your products from nearly anywhere in the planet. Furthermore, as of April 2024, Google considers mobile-friendliness to be a significant ranking criterion. That means that for e-commerce marketing, a mobile-friendly design is a must if you want users to find you on search engines.

5. Customer Experience by Personalizing

Although numerous digital marketing suggestions are available on the Internet, this vital point does not appear nearly as frequently as it should. We live in a world driven by eCommerce and technology, which is why you must be very selective about whatever digital marketing strategies you use. The goal is to demonstrate to the client why your brand is different and why they should become a devoted customer.

Personalization is one of the essential brand differentiators. As businesses compete for customers’ attention and purchases, e-commerce has evolved into “me-commerce”. Shoppers have learned to demand 

Customers can be addressed by name while browsing online retailers, and they can be offered similar products, coupons, and upsells when they make a purchase. They can stay in touch after their purchase by sending birthday wishes, asking for feedback, offering unique discounts, and promoting new things to keep them engaged throughout the year.

6. Live Chat Feature

Use Live Chat and contact details to engage visitors to your online store.

Below given image shows how Simplilearn uses live chat to keep their audiences engaged without any questions or doubts arising.

Outside of email, there are other high-impact ways to engage site visitors and consumers. You could, for example, use live chat to interact with customers on your website.

Many live chat tools allow you to target browsers on specific pages after they’ve spent a given amount of time on your site, or even after they’ve come via an email newsletter. 

Live chat also allows you to have direct dialogues with your consumers, allowing you to respond to and address their issues while they are considering making a purchase. This helps in building customer loyalty and customer satisfaction at the same time.

7. Content Marketing Campaign

Every e-commerce store should consider blogging on a regular basis to stay in touch with customers and improve their search engine rankings. Consider promoting your blog on your online store if you’re already providing the content.

Don’t forget that content marketing may be used in more ways than just blogging:

Start a podcast to showcase your expertise or to strengthen your community.

Guest posts on other websites and blogs to raise visibility and gain backlinks are beneficial to SEO.

Create long-form content and tutorials to assist clients to get the most out of your products.

8. Artificial Intelligence [AI]

Photo by Andrea De Santis on Unsplash

Artificial intelligence (AI) can have a big impact on your e-commerce sales. It can gather data and utilize it to precisely forecast a customer’s reaction based on previous behavior. Measurable metrics like conversion rates, bounce rates, and engagement rates can give you a lot of information about your site’s effectiveness and how people use it.

You can use data to obtain information that can help you enhance your site and increase conversions and loyalty. Customers are more likely to return, recommend your items, and leave favorable reviews if they have a positive experience.

Algorithms anticipate which things returning visitors will want to buy, making it easier for them to shop on your site. The products are prominently displayed. You may also utilize AI to optimize your back-end logistics so that your customers have a positive experience from purchase to delivery.

9. Flexible Delivery

Limiting delivery options is an excellent method to encourage cart abandonment. When they discover that the delivery options do not meet their demands, 45% of online shoppers abandon their carts.

People want to pay and know that their purchase will arrive as soon as possible. At the same time, customers may want to know that if they don’t need their purchase right away, they can choose to pay less for delivery.

This does not imply that you must join the drone delivery craze, and it simply means that you should think about how you may prioritize speed and efficiency while keeping cost in mind.

10. Make Use of Retargeting Ads 11. Gain More Customer Feedback

Customer Feedback Shall be Managed

Without reviews, you can’t have a digital e-commerce marketing strategy.

Reviews can help your products appear in relevant searches if you sell on Amazon.

Reviews can also assist individuals in making purchasing decisions and build confidence between your company and its customers.

Even if you receive a few poor reviews, the right response can turn an irate shopper into a happy customer and demonstrate to other customers that your company values customer feedback.

Paying attention to your audience can substantially assist your business, whether you focus on Amazon, Facebook, Google, or other platforms.

Encourage the Creation of User-Generated Content (UGC)

Nothing sells a product more effectively than a satisfied consumer. UGC offers first-hand knowledge from customers who are now living in and utilizing your products. According to Salesforce, 54 percent of customers are more likely to trust a fellow consumer than your own marketing.

Here are two simple ways to use user-generated content;

Including hashtags in all of your social media posts

Making it simple for customers to leave reviews on your website


Ecommerce digital marketing tactics assist firms in making the transition to the online world and reaching a larger audience. You should employ many digital marketing tactics for e-commerce to generate visitors to your site, improve sales, and brand your firm if you have an e-commerce site.

Hiring a well-known digital marketing agency such as echoVME could help e-commerce brands establish a strong online presence and apply numerous digital marketing techniques.

Replying at the earliest is one of the digital marketing tips for eCommerce we follow sincerely.

How To Create An Ecommerce Strategy

The buying world has changed. You don’t need us to tell you that. Consumers think and act differently than they did even just 10 years ago. Humans are a constantly evolving species that develop new trends — and ride them. Currently, online shopping is the way of the foreseeable future. eCommerce sites are providing a new shopping experience that can’t be matched by in-person stores. The power of the web has allowed these sites to play to numerous strengthens, which have caused the downfall of the “American mall.” 

Today, eCommerce sites are putting brick and mortar stores out of business because they provide a 21st-century shopping experience. Now customers can: 

Shop remotely 

Have full access to a store’s inventory 

See product reviews and information 

Just these three elements alone, have changed how shopping is done by the average American consumer. It is estimated that 80 percent of Americans have made an online purchase in the last 30 days. This stat underscores two things: 

Americans like shopping online 

Competition in the eCommerce world is intense 

The Strategy For Your eCommerce Site 

In order to create an effective strategy, you need to break it down into phases. 


Product Care

User Experience


Consumer Nurturing 

What makes a successful eCommerce site is consistent traffic, followed by consistent sales. This process isn’t always linear, and it will require continued readjustment as you test out your finalized strategy. 

Research Phase 

An eCommerce site needs to have their target audience nailed down. The only way to make sales is to connect with the right people. During this phase, market analysis needs to be conducted on what your ideal customer looks like, thinks like, and acts like. Other evidence that needs to be found includes: 

Who are your competitors targeting? 

How are other websites providing a good user experience? 

What are our key selling propositions? 


This phase is critical to truly understanding who your business is, and who you’re trying to sell to. Don’t just assume you know your audience, because, without serious hyper-targeting of the right people, you’re going to blow your marketing budget. 

Product Care Phase

Something a lot of eCommerce stores get wrong is that they try and do too much too quickly. It is important to do one thing really well first — then move onto the next. In this phase, you need to decide what product you want to run with and then iron out any wrinkles. Ultimately, your product is what people are looking for and will judge you upon (if they buy). Therefore, know your market and plan to get traction with one product line before you diversify. In the meantime, be thinking about how you will deploy and support your future products as you see positive results.  


User Experience Phase

An eCommerce site won’t stay afloat if page visitors hate it. From navigation to content — your site needs to be tailored to stimulate your audience from the second they arrive on your domain. It’s going to be hard to convert visitors into customers if your website doesn’t provide them with a favorable shopping experience. 

People want: 

Easy and fast navigation 

High-quality product images/videos 

Quick and simple checkout process 


Advertisement Phase 


Consumer Nurturing Phase

So let’s assume you got someone to your site, and they like your product(s). They want to buy. How can you push them over the top? It is important to not just assume that your product is going to “wow” every potential buyer and that’s enough to close the deal. You need to be conscious of nurturing your buyer into believing that purchasing this product is indeed a good decision.

Ways you can continue to support a consumer’s buying decision: 

Checkout add-ins (free shipping, additional goodie, next sale discount, etc.) 

Newsletter sign-ups 

Social media links 

Customer review pop-ups 

Chatbot functionality

How To Keep Your Apple Id And Icloud Id Secure

Your Apple ID or iCloud ID (same thing) contain valuable data such as your contacts, messages, photos, calendar events, files, third-party app data, payment methods, Apple ID balance, device backups, shipping & billing addresses, contact information, and more.

Therefore, it’s critical to keep your Apple account secure, and in this guide, we will share 13 essential tips to achieve a high level of security.

1. Enable two-factor authentication

Suppose someone has your Apple ID email address and password. Without two-factor authentication (2FA) or the older two-step verification, they can log in to any iPhone, iPad, Mac, or iCloud web and get hold of your personal data. But if you have 2FA enabled for your Apple ID, the intruder will need a six-digit code sent to your trusted devices to complete the login (which you obviously won’t share).

If you’re using an iPhone, iPad, or Mac updated in the last five years, you most likely already have two-factor authentication set up on your Apple ID. But if in the rare case you have an old device, make sure to turn on two-factor authentication.

To learn more about this topic, go through our guide on adding and removing trusted devices for Apple ID two-factor authentication.

2. Don’t share your Apple ID or iCloud password with anyone

Even if you have two-factor authentication set up, never share your Apple ID password with anyone, be it friends or people claiming to be Apple Support.

You must know that Apple never asks for your Apple ID password. However, when you contact Apple Support via chat, call, or email, the representative may ask you to confirm your Apple ID through a notification sent to your Apple device.

Besides that, you may generate a four-digit Support PIN and share that with the representative to accelerate the support process. Here’s how:

Go to chúng tôi tap Sign In and complete the process using your Apple ID. Tip: If you use Safari, you can quickly sign in using Face ID, Touch ID, or device passcode.

3. Never share the Apple ID verification code or OTP

Except for the support PIN we discussed above (which is only to be shared with Apple Support), do not disclose any other verification code you receive on your iPhone, iPad, and Mac. Similarly, don’t share any one-time password (OTP) you get on the phone number and email address added to your Apple ID.

4. Be aware of scams!

Did you know that 59.4 million Americans lost $29.8 billion to phone scams in a year? Most of these scammers are from India, Nigeria, Pakistan, Indonesia, and the Philippines.

When you receive a call asking you to make a small refundable payment to process the cancellation, buy gift cards, or share the verification code you received on your iPhone, be alerted, as this is certainly a scam. Hang up the call!

Apple clearly says, “If it sounds like a scam, assume that it is.”

Several dedicated YouTube channels, like Scammer Payback, Trilogy Media, Jim Browning, and Pleasant Green, only make videos related to such phone and email scams. Share those videos with older people in your family, as these scammers primarily target them. In many cases, the person who has been scammed refrains from sharing the ordeal with family members due to fear or shame! So, educate your extended family members and make them aware, as this is the first step to avoiding such scams.

On that note, here’s a video from Jon Rettinger about Apple ID scams:

iOS has a problem – it can randomly ask for your Apple ID password.

Some websites and apps may try to scam you by showing a popup alert that looks just like the iOS Apple ID password box.

When you receive such a popup, swipe up or press the Home button to go to the Home Screen. If the popup box disappears, that’s most certainly a fraud attempt to get your Apple ID password and hack your account. But if you still see the alert, that means it’s an actual iOS alert from Apple, in which case you can enter your Apple ID password to authenticate. Besides that, you can go a step further and open the Settings app. If an actual issue with your Apple ID requires you to enter your Apple ID password, you’ll see a notification banner on the top of the Settings app. Tap it and then type your Apple ID password.

— Felix Krause (@KrauseFx) October 10, 2023

6. Report to Apple

Besides that, go through this helpful Apple Support page on recognizing and avoiding phishing messages, phony support calls, and other scams.

7. Set a passcode on all your Apple devices

iPhone always stays with you, and if you leave it somewhere, its passcode protects your data. Put a strong passcode so that your Apple ID, on-device data, and stuff saved in the cloud are safe.

8. Don’t share your Apple ID with friends or family members

Some people buy a paid app and then log in with their Apple ID on their friend’s iPhone, so their device can also have that paid app for free.

We strongly recommend you avoid such practices as they can compromise your safety.

If you want to share a purchased app or media (songs, movies, TV shows, books) with others, use Family Sharing. Again, this should be used with immediate family members like your spouse, kids, parents, and siblings.

Apple periodically pushes updates for all its major operating systems like iOS, iPadOS, macOS, watchOS, and tvOS. Make sure your devices run the latest version of the operating system. If you own several devices, you can automate this task by enabling automatic updates. Here’s how:

If you have been using the same Apple ID password for a long time, consider changing it:

Your Apple ID has vital information like phone number, email, shipping address, and billing address. If you change these in real life, make sure to update the new one in your Apple ID. You can do that by following these steps:

12. See which apps are using your Apple ID and remove unnecessary ones

People love Sign in with Apple, which hides their email address and shares a random email with the apps. But over time, you may have accumulated apps and services you no longer use or need. If that’s the case, consider removing your Apple ID from dormant apps.

13. Sell or pass on your old device after taking proper measures

When you sell, gift, or give away your old iPhone or iPad to someone, sign out of your Apple ID, which will ensure your contacts, photos, messages, and more aren’t seen or altered by the next owner of your old device.

Must see: 15 things you must do (and not do) before selling, giving away, or trading your iPhone or iPad

Keeping your personal information safe

The above tips will help secure your Apple ID and keep the bad guys away from your data.

Besides that, you should also take some precautions to keep your email account, apps, and other online accounts safe. One of the easiest ways to do that is by enabling two-factor authentication for them.

Finally, it would be best to periodically review what permissions you have given to apps on your iPhone and what you share with others. You can do this effortlessly, thanks to the Safety Check tool in iOS 16.

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How Much Do Ecommerce Websites Cost To Build?

So, you’re interested in building an online shop and need to know the average eCommerce website cost. 

The cost of an eCommerce site varies wildly; however, this guide will assist you in deciding which type of site you need and where you should invest. 

The Value of a Top Performing eCommerce Site 

Modern customers expect ease and accessibility with their shopping. They have little patience for inefficient sites or lack of online shopping options. There are currently more than 24 million eCommerce sites active worldwide. At least in the United States, around 90% of internet users have made online purchases. For all of these sites, the main goal is to usher customers from the search page to the shopping cart in as little time as possible. 

Businesses that can do this successfully stand to bring in serious revenue from the eCommerce market. 

Factors of an eCommerce Site’s Cost

There are two popular methods for developing a functional eCommerce site. They are as follows: 

Pay For An eCommerce Website Builder

A site builder offers a set package with select options for design, hosting, payments, and other eCommerce site necessities. They typically require month-by-month payments to continue running your eCommerce site. 

Examples of popular eCommerce platforms include Shopify, Wix, and Squarespace. eCommerce software can be an excellent option for:

Businesses with some technical know-how 

New businesses 

Hire Professional eCommerce Developers 

A professional agency offers customized eCommerce services. Their prices vary not just from developer to developer but also based on the services you require. What you get with an expert is the assurance that your eCommerce site will be ideal for your product and services. 

This option requires much less technical know-how from businesses themselves. In addition, a professional agency can offer individualized custom development and will work with legacy systems and existing eCommerce sites moving off of a builder system. 

General Factors Influencing Cost of an eCommerce Website

The following lays out some universal costs of building an eCommerce website. 


Your hosting costs depend on numerous factors, including the level of traffic your site gets and your specific needs. Hosting costs are necessary for any site build as quality hosting services ensure your site is secure and can run efficiently daily. 

The average cost of a hosting plan may range anywhere from $30 a month to thousands of dollars a month. 


Payment processing is a vital component of your eCommerce site. Unfortunately, accepting payments through your site will cost you, so be sure to budget payment costs into your website planning. 

Payment platforms like PayPal and Stripe will take a set percentage plus a small fee for every sale. For example:

PayPal Domestic Checkout Fees: 3.49% + fixed fee

Stripe Domestic Checkout Fees: 2.9% + 30¢


Potential customers expect a certain level of aesthetic quality in every site they visit. eCommerce sites have become highly competitive, so a poorly designed site sets you behind competitors. Additionally, designing for your audience requires in-depth consumer knowledge and the ability to execute a functional design. 

Box builders like Shopify offer ready-made design packages that are easy to launch. A design like this can be limiting and only vaguely customizable. However, this can be a promising option for an eCommerce business with limited funds. Professional designers offer a highly targeted custom design experience. The higher price tag may be worth it for business owners trying to outpace competitors. 

The average eCommerce website design cost can range from around $20 a month to thousands of dollars in setup.


This requires many eCommerce sites to transition to a professional development company. These agencies can create a custom eCommerce site poised to adapt as you grow. 

The cost of growth is extremely dependent on a business’s unique situation. Oftentimes, a professional agency can offer valuable insights on where a site needs adjustment and how to build a site for future growth. This can save funds in the long run. 

Many professional agencies charge hourly fees for a website rehaul ranging in the hundreds per hour. Additionally, many will consult or offer expertise before a rehaul or before creating a website. If possible, always consult with the experts before launching an eCommerce site independently. 

Other Costs To Consider 

Product photographers and editors typically charge by the hour, and fees usually range from $75 to $500+ an hour. Prices depend on the skill and experience of the photographer. 

Content services typically range in the thousands of dollars per month. However, pricing depends on the exact content services you require and the experience of the content specialist or agency. 

A custom app can run you anywhere from tens of thousands to hundreds of thousands of dollars. Clearly, this is a serious investment in your eCommerce business with potentially high rewards. 

The main cost estimate consideration you’ll need to make is for your overall business budget. A quality eCommerce site can bring in a sizable jump in revenue, but it also requires a significant upfront average cost. Consider what funds you have and where you want your business to be in 5, 10, and 20+ years. 

The Elevato Strategy 

As a professional agency, our experts work in creative solutions and innovative processes. We sit down with you and run a deep dive into where your business is now and where you want to be. Quality website building sets your eCommerce business up for success now and in the future.  

We are not an out-of-the-box solution, nor do we create basic sites. Our clients get custom development and attentive care. Typically, our solutions involve a bare minimum of about 100 hours of billable project time. At Elevato, we focus on billing by the hour, so the customer only pays what it takes to build the site exactly how you want it. 

We offer top-tier teams in all the following areas of eCommerce services: 

From Search Engine Optimization to revenue-driving content to stunning paid media – our marketing team offer tailored services to give your eCommerce site a competitive edge. 

The Elevato developers provide holistic solutions for an online storefront that’s perfect for your business. We can launch a variety of systems for an adaptable site that can handle a plethora of functions and grow your business. 

Our integrated hosting services give businesses peace of mind knowing that their online business is secure and ready for traffic.  

Build a competitive eCommerce website with Elevato. Contact us today.

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