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Clinical research in global health is ongoing at an unprecedented speed and intensity to keep up with the rapid changes in global health and its repercussions on society. As a result, healthcare organizations and pharmaceutical companies have a growing demand for Chief Medical Officers (CMO). This blog highlights the role of CMOs and how a Chief Medical Officer program can help those who are targeting this position.

What is a Chief Medical Officer Program?

A Chief Medical Officer Program is an executive education program for medical professionals aspiring to leadership roles in the healthcare sector. It imparts leadership, management, and strategic skills to senior healthcare professionals who want to reach the top tier of an organization.

What is the Chief Medical Officer? How Does a Chief Medical Officer Help an Organization?

Only healthcare organizations and pharmaceutical companies appointed CMOs until a few years ago. However, the role of the CMO has evolved. Ever since the pandemic, various organizations across different industries like tech companies, consumer-facing companies, food-production, and hospitality companies have been hiring CMOs as in-house experts. Primarily, there are three reasons why chief medical officers are essential to an organization’s long-term growth.

Promoting Employee Health

Employee health and safety are the cornerstones of organizational success. This is where a chief medical officer plays a vital role. They ensure the physical and mental well-being of employees by creating safe return-to-work policies and routine checkups. Consequently, this fosters goodwill and a healthy work culture.

Customer Safety

With strict consumer safety and protection laws in place, companies have to proactively formulate customer health policies. CMOs undertake this responsibility and formulate research and development policies for clinical trials.

Managing Compliances

Many governments, labor, and healthcare organizations have imposed strict health and safety guidelines on companies, leading to overhead costs. A CMO helps organizations stay updated with the latest healthcare regulation guidelines.

Benefits of Taking a Chief Medical Officer Program Flexible and Self-Paced Learning

A chief medical officer program offers flexible learning by providing a variety of elective options based on your skill set along with recorded sessions.

Gain Practical Knowledge

The best way to acquire leadership skills is to implement learned knowledge. A chief medical officer program allows you to hone your skills by working on real-life business challenges and finding effective solutions.

Build a Strong Professional Network

Networking helps secure better job opportunities and widen your knowledge base. A chief medical officer program hosts networking events where you can connect with industry professionals.

Recommended Chief Medical Officer Courses & Program

The Chief Medical Officer Program in association with Emory Goizueta Business School and Emeritus is ideal for aspiring CMOs. Owing to a comprehensive curriculum covering core healthcare and executive management skills, it provides essential leadership and business skills to healthcare professionals. You can pursue this program if you have a medical background and are interested in finance, patient care, and healthcare management. It will help you oversee clinical operations more effectively, apart from enhancing your financial acumen for better decision-making. 

The Career Outlook of a Chief Medical Officer

According to McKinsey, CMOs have become an integral part of companies, and are involved in decision-making, and serving as growth strategists in consumer-facing companies. Despite the growth in healthcare, there is an increasing disparity in access to healthcare facilities. Here CMOs play a crucial role by communicating with the public and healthcare organizations, framing democratic policies to ensure health equity. As a result, chief medical officer jobs are on the rise. In 2023, CMO jobs grew by 18.7 percent, and are expected to further increase in the next few years.

Why Sign Up for a Chief Medical Officer Program?

Healthcare professionals need to have strong strategic and management skills. This is so that they can frame effective healthcare policies and adapt to the evolving medical landscape. A chief medical officer program bridges this gap. It can help you integrate health and business skills to accelerate an organization’s success as well as ensure personal career growth.

If you are a healthcare professional and want to take up an executive leadership role, you must also upgrade your knowledge of your industry. For that, you can sign up for healthcare courses on Emeritus, and stay on the path of constant learning.

By Sneha Chugh

Write to us at [email protected]

You're reading How The Chief Medical Officer Program Can Boost Your Career

Exclusive Interview With Akshay Soam, Chief Technology Officer, Seracle

With lots of fans and critics, blockchain, with its apps and blockchain development tools are growing in popularity to unimaginable heights. It is becoming the buzzword where even a normal company changing its name and business model according to the blockchain hype is leading to higher profits. Founded in 2023,

1. What was the business problem? How was it identified and by whom?

Founded in 2023, Seracle enables developers to develop and create apps on blockchain very fast, with the full support of the Seracle blockchain experts. Seracle has quickly grown to become more than a USD $100 million business employing over 100 staff and with offices across India, Singapore, Thailand, and Canada. We work with a wide range of industries, in banking, agriculture, and travel which are increasingly reliant on blockchain technology. Over the last two years, during the pandemic, we have seen a remarkable uptake in the number of people investing in crypto, as well as the use of blockchain tech by other organizations hence keeping pace with this newfound demand, was an important element. This is where our technical team identified some significant issues. As an early-stage start-up, we built a lot of our crypto and web 3.0 infrastructure on our own, using the services of a cloud provider that offered basic capabilities. We knew that we would need to handle and prioritize a wide variety of data types and hence, chose MongoDB as our core database which we managed ourselves. But our team of developers quickly needed extra scalability to support the business’ strong growth. We also needed to overcome the challenges that came with having to manage growing data complexity so we could continue to improve performance and reliability. While an average day would see about 3,000 users on the Seracle platform, this number could go up to between 12,000 and 18,000 new registrations per day following marketing campaigns. It was important our developers could scale up and down on-demand to manage transaction volumes. The development team also had to continually make changes and release updates to keep up with the quickly evolving Crypto landscape. While this was all possible with our existing infrastructure, it required a large investment in developer time and more capital resources. We also had an important analytics and visualization challenge:  getting a holistic picture of all up-to-date data was a pain. We were using Kibana and had to sync all our different data sources into ElasticSearch, just to generate reports. This was time-consuming and created other problems like multiple copies of data and the risk the data would be out of date by the time it was shared. The syncing issues often caused downtime and would make queries inefficient. Finally, Seracle’s initial data infrastructure didn’t allow for different sets of data from different projects, each having different privacy and security requirements based on each country or region, to be aggregated in a single database. As more customers from a wide range of countries were onboarded, we required extra security capabilities and built-in compliance for every conceivable geographic region, but it couldn’t compromise the customer experience.  

2. How did you and your team settle on this solution to the business problem?

Once we had identified the problems, we started figuring out ways to resolve these and make our system much more reliable and efficient. In our quest to be able to support scaling up of clients, we upgraded to

3. What was the build/creation process like? How long did it take? Were there any hiccups or surprises?

We recently migrated one of our marquee customers- to Atlas. In all, the entire migration process took about 40-50 days. The migration was a perfect opportunity for us to revisit its cloud layer and overcome the flexibility and scalability limitations of our cloud provider and we also moved to AWS. The second stage of the migration included the move to MongoDB Charts for analytics. We were handheld by MongoDB through the entire build /creation process and this made the whole process of migration as well as implementation seamless. The team at MongoDB, hosted one-on-one sessions with our technical team to better understand our architecture and gave us suggestions on how to improve our platform. The always-on support from people who know the database inside and out gave us a lot of added value. Developers can now focus on what matters the most: driving innovation and supporting customers instead of just managing the database and issues such as queries, sync, security, compliance, and more. Together, the MongoDB platform, MongoDB Atlas and Charts are helping drive forward one of the most modern and exciting areas of technology, pushing the boundaries of what our platform can offer.  

4. What was the most challenging aspect for you (as CIO) and how did you address that challenge?

Working with data has always been the hardest part of building and evolving applications. And for us, performance and reliability are key. MongoDB has provided us with the flexibility to move fast and simplify how we build data for any application. With MongoDB’s application data platform, our team can use one interface, for any application, and run it anywhere. This provides us with resilience, nearly infinite scalability, and best-in-class security, with multi-cloud deployment flexibility. The MongoDB Atlas platform has helped us immensely in operational tooling and management while freeing up developer time. Another important aspect is the charts, which have added huge value for us by enabling better and easier analytics and access by having everything in one place.  

5. What were the results? Has the project transformed your business in unexpected ways? Has it led to identifying additional opportunities?

We now have a more efficient trading mechanism and can now go beyond 15000 trades per sec with no trouble. This directly translates to better performance and cost savings for Seracle’s clients. Customers are able to make more money because they can process more transactions. The analytics element also results in the creation of more targeted products and a better understanding of customer needs. Compared to Kibana, MongoDB Atlas’s Charts can more easily and quickly handle a large – and exponentially growing – number of data sets. Atlas on AWS provides us with extra flexibility and scalability. That means the company can scale up and down to respond to any promotional activity or anything in a particular region without having any issues or downside.   Well, first I have to say to tech leaders if you’re looking for crypto or blockchain services, there are world-class solutions out there that can radically transform how you do business. Just call me! Working with MongoDB helps ensure we can offer industry-leading reliability, robustness, and security. It makes more sense to plug into an already built solution like Seracle, than build the whole tech stack from the ground up. Companies can reduce costs as well as save precious time in terms of Go-to-Market by using an already existing solution. Doing what we have done from scratch, building your own infrastructure would take at least 3 years and over 40 developers. Thanks to MongoDB we were able to build what we’ve built much faster, and with fewer developers. We plan to onboard more customers in 2023 and will continue relying on MongoDB to power our growth as well as sustain its innovation efforts in an industry that is fast growing.

Blogging Your Way Up The Career Ladder

It’s funny how people in IT can sometimes be the last to jump onto the most obvious bandwagons.

You surely have heard of blogs, and maybe take a peek at one now and then. It is a new enough phenomenon that spell checking doesn’t even recognize the word ‘blog’. However, IT related blogs are popping up daily. If you have a teenager, they probably have one — whether you know it is another story.

But do you have one? More importantly, should you have one?

If you have built a useful, thoughtful blog history, you could be well positioned to open the door for a fruitful business relationship. If not, you may not even get in the door. You can be sure if you claim to be an expert, you had better have a blog that covers your expertise or the door will be bolted shut.

Like most new trends, the hardest part is getting motivated and figuring out where to begin. So I found Shahid Shah, CEO of Netspective, who has three IT blogs, including HealthCareGuy, where he pontificates about ancient healthcare software and how to effectively apply more modern technologies.

Shah said he got started blogging in 2003 because he found himself sending out the same email about the latest trends or simply saying, ”Hey, have you seen this article?” to his clients. Now his clients know where to go to stay current on health care IT trends, some of them using RSS to easily track his blog. Really Simple Syndication (RSS) is an XML format designed for sharing headlines and Web content. Think of it as a distributable ”What’s New” for a blog that can be easily added to your favorite Web portal, like MyYahoo.

Before you get started, decide on a topic that is near and dear to your heart. Write about what you know — what you do every day. ”Since blogs are quite informal, conversational and can be short, they are quite easy to write,” says Shah. ”I even keep a backlog of ideas that I can post anytime I don’t have something particular to write about.”

Now that you are bursting with ideas to share, you need a place to blog.

To get up and running, Shah suggests creating your own domain. You can more easily start a blog on a community site like chúng tôi but Shah cautions that it has pitfalls. ”Although you own the content copyright, a blogger site will own your links forever — you can’t move them. Whereas having your own domain name provides you with more control.”

According to Shah, it costs about $8 per month with a blog domain hosting service, such as Dreamhost. These services give you access to Web publishing software like WordPress, as well as development tools so developers can customize sites.

Ready to write and write often?

Shah steals from Nike and says ”Just do it!” but contends it’s important to do it consistently. ”I watch my traffic regularly and when I write regularly, my traffic is stable. But if I go away for a few days due to extra workload, the traffic goes down and it takes a few days to come back because the readers aren’t sure when I’ll be back.”

But should you care about your traffic? Shah thinks so.

”I think it’s terribly important to drive traffic and very important to measure it. I run my blogs for credibility and name recognition for my expertise. So, I try and measure my links to other sites and vice-versa. I keep an eye out for what others are saying about me to make sure I’m being helpful and friendly.” It is worth mentioning that Google ad-words for successful, high-traffic blogs can bring in some spending cash or even be quite lucrative.

Although Shah agrees that blogging is an excellent way to augment a resume, he stresses that bloggers must be very careful about what you write.

Stay Professional

”If you’re writing a ‘professional’ blog to help market yourself or build credibility, you need to stay very professional and not get personal with companies or products,” says Shah. This is because finding a job or engaging in business development with a company you happened to slam a year ago has obvious consequences.

Certainly, you should write thought-provoking ideas, but be careful about your tone. ”Honesty in a negative way can get you in trouble,” he adds. ”Honesty in a positive way can gain readership without getting you in trouble. Simply tell your readers the good and the bad without getting personal about a product or company.”

I asked Shah what he would do differently if he was starting a brand new blog.

”I would be even more focused,” he says. ”Try to have a point of view, espouse specific ideas, and give people a reason to come to your site for something they can’t get elsewhere. The more opinionated you are and the more focused you can be on specific industries or topics, the better and more loyal your readership will be.”

Finally, verify that your current employer or client doesn’t have restrictions about blogging publicly and be careful not to post any confidential information. Think how your manager, or worse — legal department — would react to you leaking technology flaws or security holes on a product you are developing.”

You now are ready to jump into the blogosphere, which I think is a word, but my spell checker still doesn’t know it. By showing off your smarts, using common sense, sharing links and simply writing about interesting things, your blog will open doors for you well into the future.

How To Create Relationships With Influencers To Boost Your Content Reach

We have so many relationships in our day-to-day lives that we rarely consider not having them as an option. Whether you have your family, friends, or acquaintances around, there’s usually someone you know within arm’s reach. Rarely ever are you alone.

Have you realized that those you know greatly influence your decisions in life? You’ve probably heard thousands of movie, product, and restaurant recommendations from the people in your life that you’ve followed through on. It’s safe to bet that the majority of those experiences that you’ve followed up on, you’ve enjoyed.

Nowadays we have relationships with people we don’t even know or actually hold a conversation with. Think of your favorite author, director, or musician. Think even deeper to your favorite YouTuber or blogger. Now think of your favorites that are within your niche. How much have you discovered because of them? Maybe you’ve followed through on their recommendation for a book, movie, album, video game, or other YouTuber or blogger.

You trust them even though you likely haven’t met and maybe never will. They are your personal influencers.

How and Why You Need to Connect With the Influencers in Your Industry

Likewise, influencers—and your ability to reach them as an online marketer—play a huge part in content marketing. I’m going dissect exactly why and how.

What are Content Marketing Influencers?

Influencers, from a content marketing standpoint, are people or organizations with a wide reach and are the outlet people turn to for opinions or information. You can tell a true influencer from the pack by the fact that people act on what they’re saying. The audience is engaging, not just listening.

They didn’t get to be influencers by sheer luck. True influencers stay very active and put themselves out there in blogs and social media. Maybe they engage with their audience in special ways, maybe they post up-to-the-second content, or maybe they’re one of the most insightful around.

In short, you’re probably trying to become an influencer in your field.

Why Should I Have a Relationship?

As Derek Helpern said: blogging is only 20% content creation and 80% promotion. Henry Ford could have built cars all day in his backyard, but he wouldn’t have built a powerhouse if he didn’t have anyone to drive it.

As stated above, relationships are an important driver of products, ideas, and services. And think about it, if you’re driven to do or try something because of your favorite YouTube personality or blogger, how many others are doing the same thing?

By utilizing the trust that an audience has with their choice influencer, you can easily bolster brand awareness, which is a win in and of itself.

Outside of mere awareness, when an influencer promotes you enthusiastically, their audience is likely to come to you in droves.

Two Examples of What Connecting With Influencers can Do

I landed over 400 Twitter shares alone on my Top 60 Content Marketers post on my blog by simply asking the marketers I mentioned to share my post.

How do I Find an Influencer?

First and foremost, find out what your lane is and stick to it. If you write a blog on the best travel destinations then it might not be the best idea to reach out to your favorite movie reviewer. On the other hand, if you write an exotic cooking blog it may be reasonable, if a stretch, to reach out to the travel destination blogger because of your authentic Peruvian cuisine.

But where, oh where, are they hiding?

Influencers can be found almost anywhere. But to find one you want to team up with, you’ll want to start with where your influencer of choice would hang out or where “the cool kids” table is.

If you’re a fashion designer and blogger, you might want to consider scoping out Instagram or Pinterest first because of the image-heavy nature of those sites. For an aspiring entrepreneur, there may be some merit to taking a look at LinkedIn. For almost all content creators that want an influencer, it is probably a benefit to check out Facebook and Twitter.

But social media outlets are big places. How do you weed through them and find the top dogs?

The key may be as simple as trending hashtags in your field. Who started the hashtag? Who has a lot of followers and uses those hashtags or similar hashtags on a regular basis? Keep an eye on those people to see if their followers are active or passive.

Another key to finding a good influencer is through SEO stats. Finding out who has a solid domain authority and has frequent updates to their site can be key to building your business.

During this time, it may be a good idea to write down who seems to be an influencer in your realm and some of their attributes.

A great tool to use that shows Top Influencers in any niche you might have is BuzzSumo. I use it all the time when checking on influencers who might have shared my content, or who I can reach out to next.

The Right Influencer: 10 Personality Types to Choose From

Next, think about the type of personality you might need backing you and your brand. Smart Insights has a great infographic about the various types of influencer personalities.

In a nutshell, these ten types are:

The Celebrity with a big audience

The Authority that the audience trusts

The Connector that makes links between dispirate things

The Personal Brand who will love you if you love them, too

The Analyst that has a lot of insight

The Activist that is belief-oriented and ideal-driven

The Expert who knows the industry on all sides

The Insider who knows the industry from the inside

The Agitator who creates debates

The Journalist who has the most recent developments

How do I Reach Them?

The Rule

Once you’ve determined the “who”, it’s time to determine the “how”.

Here’s a rule and a self-affirmation in one: Don’t get star-struck because there’s no one you can’t reach.

Do you know the brand FUBU? If not, maybe you know the name Daymond John.

In the late ‘80s and early ‘90s, Daymond John was just some guy selling self-made hats with his friends. He had to mortgage his house to get enough equity to start a full business. But by 1993, he had convinced LL Cool J, who at the time had just come off one platinum record, one double-platinum record, and one triple-platinum record, to wear his gear.

By the next year, Daymond John’s brand was a hit. Today he’s worth somewhere around $300 million.

It’s all because he reached out to LL Cool J in his prime.

Again, don’t get star struck because there’s no one you can’t reach.

Step One: The Draft Pick

Once you’ve gotten the pre-game jitters out, think about who your audience would like or who they probably already do like. Pick someone who shares your values and attitudes, someone who you can build a cohesive message with. Generally speaking, more often than not, you’ll find an audience sticks if you and your influencer share many of the same qualities, but write content that the other hasn’t thought of, acting somewhat as supplements of each other.

There are, of course, caveats to choosing someone with a cohesive message. This is especially true in those fields where debate can be key: politics, media, philosophy, and the like. If you are a creator of those types of content, it may be wise to scope out others who generally share your interests and viewpoints, but are different enough to begin a healthy, respectful debate with.

Step Two: The Courting

So you’ve picked your ideal candidate. Now think about why they should find value in you. There are plenty of ways to make this happen.

Shout-outs: Send your audience to them (like I did in the linked example) and let them know about it. The latter part is important—don’t miss out on promoting and letting them know you talked about them. Otherwise, they won’t reshare it.

Demonstrate value: Engage your current readership or customer base by hosting Google Hangouts sessions or doing contests. Show your chosen influencer that you have an audience and that your audience is engaged.

Send samples: Don’t send samples with any “you scratch my back and I’ll scratch yours” undertones. Just send them your wares with no strings attached. If they’re excited about it, they’ll tell their fans.

Be community minded: Get into the community so your chosen influencer can see you as an active member in your niche.

Debate: It’s important to remember the difference between “debate” and “argue”. In the end, a healthy debate will be remembered by the influencer and can show them that you know your stuff.

Original content: Make sure you’re writing the most original content you can, especially during this period. If your influencer sees your work as derivate and simplistic, they may not consider you an expert or worth coming back to, let alone sending their audience to.

Keep in mind that many of these influencers probably had to find their own resources in order to make it to the top. Think about Apple’s humble beginnings as two twenty-somethings tinkering with computer parts in a garage. They didn’t start out as a technology powerhouse. They needed to convince local computer stores to sell their homebrewed wares.

Any respectable influencer remembers their humble beginnings. Remember that when you get to the top.

I’ve Found One Who Likes Me!

Congratulations!

It’s not the easiest journey to find an influencer that is excited enough about your product, service, or content to send their audience over, but it’s an infinitely rewarding one.

Just know that the journey doesn’t stop once you’ve gotten a larger audience. At this point you’ll be under more pressure to create content that is fresh, interesting, relevant, and on time.

Break out those old ideas you jotted down and enrapture your newfound audience—keep them coming back for more!

Also, continue to engage and be personable with your larger audience. Just because you’re bigger than you were a few months ago doesn’t mean you can put yourself above your visitors. People like someone accessible, accountable, and involved. In fact, you may want to become more engaged at this point to give everyone a feeling of inclusion.

It’s more work, to be sure, but it will be more fulfilling and lucrative work than you were doing before.

Giving Back

Your influencer did something for you out of excitement for your product. You shouldn’t take that lightly. By all means, feel free to give back to a content creator that you like and admire in some way.

One way you can do this is through providing that content creator with product discounts or giveaways. Make sure to ask them if they’d like more of your wares before sending them along, but it will likely be appreciated and will show that you care about them and what they’ve done for you.

Also, if you haven’t already, send your audience to them. After all, they’ve done the same for you so you should give back how you can. Your audience may not be as big as their audience, but they’ll definitely appreciate the bump that your influence can give them.

Finally, you should consider how guest posts on each others’ blogs can help drive an audience to each others’ blogs. They serve many purposes. Obviously the boost in traffic is nice, but with enough friends it can allow you to take a much needed vacation down the line or give you some extra time to focus on a larger project.

TL;DR

To sum this entire article up in a few easy-to-digest phrases, it’s important to remember a few things:

The people around you influence you a great deal. “People around you” aren’t just your family and friends. They’re also your sources of entertainment and information.

Content marketing influencers are content creators with a wide reach, a hefty amount of pull, respect, and the ability to convince their audience to take action, rather than just ones whose audience passively takes in their content.

Content creation is 80% promotion and 20% content creation. Part of that 80% is finding influencers.

Find influencers by searching high and low in social media outlets and SEO stats.

Find influencers that would enjoy your brand and broadcast that joy to their audience.

Start out by contacting one or two that have the personality type you want to be associated with, a shared message, and that your audience would like.

Don’t get star struck when you’re contacting your influencer. They did the same thing with someone else once upon a time.

Find a way to gain attention and demonstrate value both to your audience and the influencer. Both of these things will help get an influencer on your side.

Once an influencer sends their audience to you, work extra hard to keep the newfound audience engaged and coming back to you for more creative, influential, and authoritative content.

Give back to your influencer.

If someone comes to you when looking for an influencer, take the time to check them out and, if you’re truly excited about what they have to offer, do what an influencer did for you and express that interest. Not only will you be giving back to the community, you may gain a small bump from one of the little guys.

Conclusion

Creating content and developing your audience isn’t an overnight solution to all of your problems; it takes hard work, dedication, and time. If you’re still working a day job, you won’t replace your income immediately. If you’re established, finding an influencer won’t make you a millionaire.

What you’re doing when finding an influencer is building on top of your established foundation. Think of it like building a house on an endless supply of land. You may begin with a modest one-story home, but with the right people and resources, you may find yourself expanding that humble abode into the sprawling estate of your dreams. 

All in all, if you are starting out or trying to bolster your traffic, it’s always a great idea to give your blog a shot of adrenaline by having a big name shout you out and get their audience excited to check out your content.

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How Your Brand Can Become A Part Of The Live

It is estimated that in just a few years approximately three-quarters of all web traffic will be video. And, by 2023, mobile phone users are expected to spend on average 21 hours a month watching videos. For the business marketer looking to stay on top of and ahead of trends, this means video is the next frontier worth exploring.

That trend is evident with the buzz surrounding live streaming apps Meerkat and Periscope.

While live streaming platforms like Ustream and Bambuser have been around since 2007, Meerkat and Periscope are making it easier for people, and brands, to share moments with the world in a fun and entertaining way.

If you aren’t that familiar with either Meerkat or Periscope, just know that both are live-streaming apps that allow users to create and share videos immediately. Since both apps also link to a user’s Twitter account, user’s can tweet links to the live stream and engage followers in real-time. Currently, Meerkat and Periscope are available for Android & iOS users.

A Stream of Innovation: Meerkat vs. Periscope

In a recent Twitter survey, conducted by Research Now, found that 70% of people on Twitter watch videos in their news feed (rather than link through to another site). With 80% of Twitter users also opting to use the platform on a mobile device than a PC, it’s no surprise that they acquired Periscope right out the gate.

Periscope and Meerkat are the two leaders in the live streaming revolution right now. They give companies and individuals alike the ability to live stream video from wherever, whenever, and to whomever they want—for free.

The differences between the two platforms are worth considering if you haven’t signed up for either yet.

Meerkat was the first to launch and is a startup with an open API.

It’s free!

Being a startup, this platform does tend to be a bit glitchy. Users on here are more technically inclined though and, as such, are very helpful if you have questions on how to use the platform

Want the ability to plan, schedule, and promote your live feed ahead of time? You can do that a day ahead of the scheduled broadcast with Meerkat.

Third-party apps are often needed to access tools otherwise available on Periscope.

Periscope

Periscope launched shortly after Meerkat and was quickly picked up by Twitter.

It’s also free.

Periscope has an easy-to-use interface and a very large user community, which is great for expanding your reach if you know what you’re doing!

While you cannot secure a hyperlink ahead of time for promotional purposes, one will be generated automatically when the recording starts and shared on Twitter for you.

If you’re looking to do a more targeted video stream (like for internal training purposes), Periscope lets you select your viewers.

An additional bonus here is the video “save” function. Anyone following you on the app can watch your live stream within 24 hours of the original broadcast.

Both platforms have grown exponentially since their inception, with thought leaders and celebrities in all fields signing on. Before you jump on and share your first broadcast, it is worth taking the time to figure out how you’ll add this to your marketing strategy.

How to Stream Open Lines of Communication

Whether you open the feed to discuss customer support questions or to create Q&A on a product or service, live video streaming is a great way to create and control that conversation with your followers and product end-users. It’s also really important that you establish the face of your company in these videos. People want to feel like they know who they’re talking to and not get bounced around from rep to rep.

Who’s Doing This Well?

Product Demonstrations and Promotions

Everything you do when marketing your company is ultimately so that you can land more sales. Why not use a live video to give people the opportunity to see your product or service in action? Just remember that the point of these videos is not solely to sell, sell, sell. It’s to interact, interact, interact.

Who’s Doing This Well?

Spotify’s live performance broadcasts.

Digital Republic’s photoshop and design training.

Break the News

Anyone who follows your brand would love to be in the know when big news strikes. Be honest about what’s going on with your brand—the good, the bad, and even the ugly. Your followers will appreciate the transparency.

Who’s Doing This Well?

Carly Fiorina launching her Presidential bid through a live town hall meeting.

Newscasters covering the riots in Ferguson, Missouri.

Adidas used Periscope to show the James Rodriguez contract extension.

Increase Your Thought Leadership

Everything you do in marketing is meant to boost your clout. Work to establish yourself as an industry leader by creating live features where you discuss an industry topic. If you have the connections, consider hosting an interview with other leaders in your industry so that you’re not just talking about wonderful you are, but also illustrating your collaborative spirit.

Who’s Doing This Well?

General Electric’s behind-the-scenes interview with Neil deGrasse Tyson and Bill Nye.

Tablo Publishing uses live streaming to discuss how to publish online content.

Go Behind the Scenes

Most marketers have come to realize an inside look into a company’s world goes a long way with consumers. Let people take a walk in your shoes and learn some tips and secrets of what makes your brand unique and worth following.

Who’s Doing This Well?

Real estate companies and agents that offer live virtual tours of their listings and interact with interested customers in real-time.

The host of NBC’s “The Tonight Show Starring Jimmy Fallon” uses both Meerkat and Periscope to provide viewers with behind-the-scenes segments.

Regardless of your industry, you can make live video streaming work for you. You just need to find the right angle that matches your brand’s identity and speaks to your specific audience.

To Record or Stream

Some marketers may be hesitant to get involved in a video sharing platform that takes away the seemingly well-planned and executed marketing strategies of the past. This generation of consumers aren’t necessarily looking for the well-groomed and perfectly thought-out strategy of “attack” though. They want genuine interactions and live video is the way to achieve that.

Words of Advice

If you’re ready to get into live streaming video, consider the following:

Plan, but don’t panic. It’s okay to plan out the general idea of your broadcast ahead of time, but remember that this should feel authentic. Unless you’re offering up a Q&A to talk about a highly sensitive issue or PR scandal, it’s okay to fly off the cuff a bit.

Repetition is key. You probably don’t create a blog post whenever the inspiration strikes, you probably have a weekly or monthly schedule. The same should go for these live video streams if you want them to be effective. Find your niche and plan a regular schedule your followers can come to know and look forward to on a regular basis.

Conclusion

Social media is all about joining a community, interacting, and feeling recognized. By using live video streaming apps like Meerkat and Periscope, it shows you are willing to take the time and effort to make your followers a part of your company’s community.

Have you used Meerkat or Periscope? What was the response?

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The Medical And Microbiological Consequences Of Alcohol Abuse

Alcohol consumption has been a part of human activity for millennia though not everyone does so responsibly. Back in the 1800s, public health officials first took note of the issue of alcohol abuse, which was known then as intemperance. They were keenly aware there was a link between the amount of the fermented byproduct consumed and both short and long term effects on personal health. Yet, while the social and psychological impacts were apparent, the actual consequences at the physiological level would require time.

Over the last 150 years, the medical problems associated with alcohol have been elucidated with more than enough concrete evidence to support them. The major diseases include cardiovascular disorders, loss of bone mass, onset of cancer and the most common of all, liver disease. The compiled data also suggest the major contributing factor is not the alcohol itself, but the inflammation caused by its ingestion. The immune system is negatively affected, leading to the propensity for more frequent dysregulation.

Whenever inflammation is suspected as a cause of long-term medical consequences, the microbiome must be taken into consideration. However, until recently, little has been done to find any links between the nature of the microbiota and the onset and/or progression of disease. One of the few meaningful studies to show any links was published in 2012 when an American team of researchers found chronic alcohol consumption led to changes in the nature of the bacteria in the colon. Yet how this change happened and how it impacted health was left unanswered.

However, in the last few weeks, two important papers have been published to highlight how bacteria contribute to the overall effects of alcoholism. The first deals with the interactions between the host and the microbiome during alcoholic liver disease. The other reveals the effects on the microbiome and body as a result of only one binge drinking event.

Alcohol liver disease (ALD) is the most common liver-related medical problem and has been intensively studied to both understand as well as help to resolve the condition. Unfortunately, there are few answers. What has been known is the understanding of the gut-liver axis, in which changes in the gastrointestinal system contribute directly to functions in the liver. With this information at hand, a duo from the University of California took a closer look at how the gut-liver axis may involve the microbiome. What they found highlighted the scope of the problem and the reasons for its intransience.

Instead of only one specific link, they found many. The first confirmed the earlier observations of a change in the microbiome. As alcoholism progressed, the gut underwent a form of dysbiosis. The levels of good bacteria, such as the probiotic Lactobacillus, dropped while those of potential pathogens rose. They also highlighted an overgrowth of these bad bacteria leading to an increase in toxins and other liver-damaging chemicals. Inflammation would subsequently occur, leading to increased permeability of the gut. At this point, those damaging byproducts would be easily translocated to the blood serum and the liver. Over time, the damage would become unstoppable and eventually, disease would occur.

The long-term effects revealed the importance of the microbiome in alcohol disease and the need for moderation in consumption over time. Yet, the data offered little to demonstrate the immediate effects of a binge night. That, however, was unveiled by a team from the University of Massachusetts Medical School, who found that even one abusive night of drinking could have significant health consequences much worse than a hangover.

The team asked a group of 11 males and 14 females, none of whom had any history of alcohol abuse, to drink enough alcohol to qualify for a binge drinking session. For the next 4 hours, at 30 minute intervals, and at 24 hours after consumption, blood was drawn and tested for levels of toxins, immunological activity and bacteria activity. As expected, all levels were raised significantly over the first few hours, suggesting a process of bacterial overgrowth and subsequent inflammation was occurring.

Based on the results, the short term effects appeared to mimic the long-term ones. With a single drinking event, the bacteria were activated – presumably through alcohol-related environmental stress – leading to an increase in toxin production. Inflammation was then triggered, leading to permeability and translocation of the toxins into the blood. The overall effect on the body would lead to decreased feeling of wellness due to inflammation as well as other behavioral problems including fatigue, mood changes, cognitive dysfunction and disturbances in sleep rhythm.

While the studies reveal the detrimental consequences of both binge drinking as well as overall long term abuse, neither focused on the effects of moderate drinking. In contrast, other studies have highlighted benefits from the occasional bottle of beer, glass of wine or shot of liquor. Ironically, the mechanism behind this positive result is manifested through the reduction of inflammation.

The dichotomy of the research reveals the double-edged sword that is alcohol. When used properly, it may be good for you yet when abused; it can lead to immediate as well as lasting problems. In terms of the best way to move forward, especially with the Memorial weekend approaching, the best way forward can be best summarized as follow: you can have a good time with some alcohol but if you end up running a tear, it might cost you and your microbiome dearly.

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