Trending December 2023 # How To Do Due Diligence On Icos # Suggested January 2024 # Top 15 Popular

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These days, everything has a digital upgrade. Initial Public Offerings or IPOs are no exception. ICOs or Initial Coin Offerings are the financial technology version of IPOs; it occurs when a private company wishes to raise its capital by offering pre-generated cryptocoins or tokens as opposed to the traditional shares of stock in the company.

Much like cryptocurrencies themselves, ICOs are currently unregulated and decentralized (although processes are being studied and proposed), which means that there is currently no single authority that oversees the administration and fulfillment of these project. While this is convenient for many, it can also be a breeding ground for security threats and scams.

Upcoming ICO List, ICO Rating Site, and other protective measures

To prevent the possible occurrence of online scams and threats, many have suggested the possibility of regulating the development of ICOs. While several governments are taking steps to protect their citizens from ICO fraud, at the moment, the industry is largely self-policing. To that end, one tool potential investors can turn to is an upcoming ICO list, which can serve as a launch pad for their own research into the respectability of the product.

A more powerful tool in preventing investors from being scammed is the creation of several ICO review sites. Much like an ongoing and upcoming ICO list, these websites list the ICO projects currently running and planned for the future, however, they also come with ratings based on certain criteria. For instance, Cointelligence uses the following factors: data integrity, team identification, project vision, product, marketing, social engagement, and legal entity & company registration. All of which provides information, which helps investors create sound decisions without getting duped or losing profit.

While these measures are provided to help investors, financial security goes far beyond updated ICO list sites and rating sites. To ensure sound financial decisions, investors must take the time to practice due diligence when looking through different ICOs. Since creating a website, whitepaper, and generating tokens require minimal technical skills, many scammers are able to attract thousands, if not, millions of dollars worth of investments in return for a very small amount of work.

To avoid falling victim to such a scam, follow these tips on how to practice due diligence:

Identify the key factors in ICOs: This includes the website, project team, whitepaper, ICO goals, and code.

Research ICOs on reliable websites. Look for websites that offer updated news on ICOs, cryptocurrencies, and various online exchanges for reference.

Visit the project website: More often than not, legitimate companies are careful with how they present their company’s image and vision to the world which is why they invest in a beautifully designed website. Always remember that most websites that are made by scam artists are either using basic designs, ready-made templates and are rarely updated.

Investigate the team: Legitimate companies rely on an experienced team to carry out their ICO project. When visiting the site, it is not enough to simply look at the list of names and profile pictures. To check for legitimacy, try to do a reverse image search on Google and check if their names are listed in LinkedIn and other social media and cryptocurrency sites. Furthermore, see if they have listed the project as a current employer.

Check the whitepaper: A proper whitepaper includes crucial information like project details (such as roadmap and target audience), what problems it aims to solve, why their solution is unique, and technical details such as simulations, encryption formulas, and the specifications of the product. If the whitepaper is too general or vague in either of these factors then it is most likely written by a scam artist. Be on the lookout for grammar issues or plagiarized content as well!

Evaluate their goals: Are the company’s goals too vague? What problem(s)is the ICO looking to solve? Why should investors consider this company over others? These are some questions you need to ask yourself first before making a decision. Make sure to see if the company’s goals are realistic and that it avoids making outrageous claims and promises.

Check the code: To practice transparency, the code used to create cryptocurrency or a blockchain should be published on sites that can be viewed by everyone, such as Make sure such codes are also updated regularly and are not just copied creations from other coins with minimal changes.

Research is Worth the Time it Takes

When it comes to investing in ICOs, it always helps to perform thorough research first. While it may be time-consuming, you can be grateful that upcoming ICO list sites, rating sites, and cryptocurrency news sites exist since they aim to help investors make financially sound decisions.

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How To Use Finder On Mac To Do More Faster

Finder is a Mac equivalent of a Windows file explorer program. In many ways, it’s more powerful than Windows Explorer. In Finder, you can open multiple tabs in the same window which allows you to copy and move your files to different locations quicker. Finder’s sidebar is a useful tool that you can use to access useful information like shared servers, other computers, or connected devices. 

That’s not everything Finder is good for. Learning how to use Finder with a few pro tricks can save you a lot of time that you spend navigating among your folders, files, and apps. Become a professional Mac user by mastering Finder and learning how to achieve more faster.

Table of Contents

How to Use Finder’s Go Menu

Finder has one useful feature that can instantly take you anywhere from your Documents folder to any specific folder that you recently accessed. It’s Finder’s Go Menu that lives in the app’s menu bar. 

To access the Go Menu, select Finder, and then find Go in the ribbon menu on top of the screen. 

From here, you can already jump to a variety of destinations without having to manually dig through folders. 

In the same menu, you can access even more destinations by pressing different keyboard combinations. For example, when you press the Option key, you’ll see the hidden Library folder appear in the drop-down Go menu. 

If you hold Cmd + Shift, you’ll see the Enclosing Folder option change to Select Startup Disk. 

Knowing how to move around your Mac using keyboard shortcuts is what truly makes you a power user. When it comes to using Finder, learning the main Go To Folder keyboard shortcut can make your life a lot easier. 

In order to instantly jump to any location on your Mac, press Shift + Command + G. Then type in (or copy-paste) your desired destination into the Enter a path bar and select Go. This could be especially useful when you’re trying to access a file or folder that you don’t know the destination of, or when you follow a tutorial on troubleshooting your Mac. 

How to Use Finder’s Toolbar

Finder’s Toolbar is another useful tool that you can use to move around your Mac quicker. 

If you hold down the Back button, you can access the list of recently visited folders. It will list all the places you visited since the last time you launched Finder, and it will automatically clear when you quit Finder or restart it. Using this list you can quickly jump to a place you recently accessed without digging through folders in Finder again. 

One more handy button that you can find in the Finder’s toolbar is the Path button. Its purpose is to show you the location of the folder you’re in. Instead of using the Back button to move above one folder at a time, you can use the Path button to quickly jump a few folders up in one go. Simply select the desired folder from the drop-down menu to open it. 

Enable the Path Bar in Finder

If you move back and forth from one folder to another a lot when working on your Mac, you’ll benefit from using the Finder’s Path Bar. 

In case you don’t want to overload Finder with more bars and tabs, you can always use the Command key to view the path of the folder you’re in. Hold the Cmd key and select the folder’s icon in the Finder window, and it’ll show you the path in the form of a drop-down menu. You can also use this menu to move to any folder within the path. 

Take Advantage of the Arrow Keys

There’s one more useful keyboard combination that you can learn which will help you save time when working in Finder. It involves using arrow keys to move up and down a folder. 

To move up a folder (or to move back), use the Cmd + Up arrow key. To move down a folder (or forward), use the Cmd + Down arrow key. 

Alternatively, you can switch between different viewing options using the Finder’s toolbar as well.

Use XtraFinder to Do More With Finder

While Finder is pretty efficient, you may still find it limiting sometimes. If you feel like a certain feature or function is missing, you can enhance Finder by installing a free third-party extension like XtraFinder.

XtraFinder will add a range of features that can improve your Finder productivity and save you even more time. Some functions that XtraFinder comes with include:

Copy Path

Show Hidden Items

Hide Desktop

Transparent Window

Dual Panel

…and many more 

Since it’s an extension and not an independent software, it blends into Finder so there’s no need to learn how to use an entirely new application. You simply need to know how to use it in Finder!

Get the Most Out of Finder

Finder is a wonderful built-in app that can help you keep your Mac organized. As long as you know how to get the most out of Finder, you should have no problem locating files or moving around folders on your computer. 

How To Fix Iphone Stuck In Bootloop Due To Full Storage

If you have had your iPhone for a while and have ignored the full storage warnings – you also have probably not updated your iPhone in a while because there has not been enough space to update it – you could run into a bootloop problem with your phone. Bootloop means your iPhone will not fully start up; it will just turn on and show the Apple logo and then maybe restart itself (crash) over and over.

The iPhone Storage Full notification you have been ignoring

In this article, we’ll give you some steps to try and get your iPhone going again. Once you do, it is important that you immediately free up some storage space so you don’t have this problem again.

How to fix a bootlooping iPhone

First of all, if your iPhone does boot up before crashing again, if you are able to keep your iPhone going long enough to do so, the first thing you should try to do is make a backup.

Below we describe the steps for force restarting your iPhone and for updating using iTunes/Finder. If you are successful, you will want to immediately make a backup (using iTunes/Finder or iCloud). After backing up your iPhone, you need to free up storage space. The following articles give some tips on how to do this:

1. Force restart your iPhone

Doing this may allow the phone to start up fully. This is by no means a permanent solution. If your iPhone starts up successfully, you should immediately back it up to your computer and/or iCloud. Then you will need to free up some storage space.

iPhone 8 and later and iPhone SE (2nd gen) and later

Make sure to press the following sequence of buttons quickly. Also, make sure to hold the Side button for quite a while – longer than you might think.

iPhone diagram

Press and release the volume up button.

Press and release the volume down button.

Press the Side button and hold it until the Apple logo appears.

iPhone 7

Press and hold the volume down button and the Sleep/Wake button.

Wait for the Apple logo to appear, then release the buttons.

iPhone 6s or SE (1st gen)

Press and hold the Sleep/Wake button and the Home button.

Wait for the Apple logo to appear, then release the buttons.

Now, backup your iPhone to your computer using iTunes or Finder. You can also use iCloud. After backing up your iPhone, start freeing up some storage space.

2. Try Recovery Mode to fix bootlooping iPhone

Before you begin, make sure your Mac has the latest updates, or if you are using a PC, make sure iTunes is updated. The first thing to try here is just updating your iPhone. This will not erase your phone.

Connect your iPhone to your computer using a cable.

Put your iPhone in recovery mode:

iPhone 8 or later: Press and release the volume up button, followed immediately by the volume down button. Press and hold the Side button until you see the recovery mode screen.

iPhone 7: Press and hold both the top button and the volume down button. Release them when you see the recovery mode screen.

iPhone 6 or earlier or iPhone SE (1st gen): Press and hold the Home button and the top or side button. Release them when you see the recovery mode screen.

Recovery mode screen on iPhone

Recovery mode popup in Finder

Wait for the update to finish. If your iPhone quits the recovery mode, wait for the download to finish, then try again. You can try this a few times.

If you were able to successfully update your iPhone and get it to boot up, immediately create a backup to your computer. You are still in danger of the phone going back to its previous state.

Restore your iPhone

If the update didn’t work, you might need to restore your iPhone. This will erase your iPhone. If you have made recent backups to your computer or to iCloud, this shouldn’t be too much of a problem. You will be able to restore your iPhone from the backup. If you are unsure if you have a recent iPhone backup, you can check:

Check for backups to your Mac/PC:

If you are still in recovery mode, exit by disconnecting your iPhone from your computer and performing a force restart (see above).

With your iPhone connected to your computer, look in Finder/iTunes under the General tab to see your backups.

Check for iCloud backups:

You can use one of your other devices to check for iCloud backups of your iPhone:

iPhone or iPad: Open Settings and tap on your name at the top. Tap on iCloud, then tap iCloud Backup or Manage Storage, then Backups.

To restore your iPhone:

If updating failed, repeat the recovery mode steps above, but this time choose Restore instead of Update.

For more details on using recovery mode, see How to Use Recovery Mode with your iPhone or iPad.

3. Try Apple Support

If none of the above has worked for you, or if you are not comfortable trying recovery mode, you can contact Apple Support. You can start a text chat or have Apple Support call you. Apple Support can talk you through troubleshooting steps to help fix the issue. You can also make a Genius Bar appointment at a nearby Apple Store and have an Apple-certified technician help you with your iPhone.

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Unable To Shutdown Due To Dde Server Windowwarning

Some users have mentioned that their Windows computer could not shut down due to DDE Server Window. DDE Server is a built-in Windows utility that allows programs on your computer to communicate with each other. However, when you want to shut down your computer, the utility should just allow you to do that, but that’s not the case here. In this post, we will discuss this issue and see what you can do to resolve it.

Unable to Shutdown due to DDE Server Window chúng tôi warning

If your computer cannot shut down due to DDE Server Window warning, follow these suggestions:

Restart File Explorer

Tweak these Registry settings

Use a different method to Shutdown your system

Turn off Automatically Hide Taskbar

Run SFC and DISM

Troubleshoot in Clean Boot

Let us talk about them in detail.

1] Restart File Epxlorer

The first thing you should do is restart File Explorer. Restarting the Explorer can flush the glitch that might be causing the error code in question. To do the same, follow the prescribed steps.

Open Task Manager.

Select Restart.

Your Taskbar will hide and reappear. Finally, retry shutting down your system and see if that works.

2] Tweak these Registry settings

When you give Windows the command to shut down your system, it takes 4-5 seconds to turn off all the background tasks before shutting the system down. In this solution, we will create the following two registry keys and configure them to reduce the time it takes for the background tasks to get disabled.

WaitToKillServiceTimeout: This key is used to inform the system how much it will take to close all the tasks.

We are going to configure these two services to resolve your issue. However, before that, it is better to create a backup of your Registry, in case something goes wrong. Follow the prescribed steps to do the same.

Open Registry Editor from the Start Menu.

Navigate to the following location. ComputerHKEY_LOCAL_MACHINESYSTEMCurrentControlSetControl

Now, try shutting down your computer and see if the issue is resolved. In case, the issue persists, we need to configure the AutoEndTask as well.

Navigate to the following location in Registry Editor. ComputerHKEY_CURRENT_USERControl PanelDesktop

Finally, shut down your computer. This will do the job for you.

You can also use Ultimate Windows Tweaker to change these settings.

You will see the tweaks under Performace section.

Read: Change how long Windows waits before closing apps at Shutdown

3] Use a different method to Shutdown your system

If you were trying to shut down your system from the Start Menu and receiving the error message, use any of the following methods to shut down your computer.

4] Turn off Automatic Hide Taskbar

This might seem a little weird but some users reported that they encountered this issue when the Automatic Hide Taskbar feature was enabled. This situation may be valid in your case as well, we can try to disable the Automatic Hide Taskbar option and see if that helps. Follow the prescribed steps to do the same.

Open Settings by Win + I.

Expand Taskbar behavior (you don’t have to do this on Windows 10) and disable Automatically hide the taskbar or Automatically hide the taskbar in desktop mode.

Finally, close the Settings and see if the issue is resolved.

5] Run SFC and DISM

You may also encounter the issue in question if your system files are corrupted. In order to repair system files, we need to run a few commands. So, launch Command Prompt as an administrator and we are going to run some commands.

First, let us run the System File Checker of the SFC command and see if that works.

sfc /scannow

If, after executing the said command, your issue is resolved, close cmd and get back to work. In case the issue persists, run the DISM command mentioned below.

Dism /Online /Cleanup-Image /RestoreHealth

After executing the two commands, check if the issue is resolved.

6] Troubleshoot in Clean Boot

If nothing works, your last resort is to troubleshoot in Clean Boot to find out if there is a third-party application conflicting with the Shutdown process. If you can restart the system in Clean Boot, we can say that there is third-party software causing this issue. Then just manually enable processes and find out the culprit. Finally, uninstall or disable the trouble-causing program and your issue will be resolved for good.

Related: Windows PC will not Shutdown

Hopefully, you will be able to resolve the issue using the solutions mentioned in this post.

Is DDE server a virus?

DDE is an abbreviation for Dynamic Data Exchange. The DDE Server allows apps on your system to communicate with each other. It is an old Windows utility and is defiantly not a virus. If you are still skeptical, try scanning your system either using an antivirus or Microsoft Defender tool.

Read: How to manually scan individual files and using Microsoft Defender

How do I fix DDE server windows?

DDE Server stops the user from shutting down their system. To fix the issue, you can disable the Automatically hide the taskbar or use some other solutions mentioned in this post. However, we would recommend you start from the first solution and then move your way down. Hopefully, you will be able to resolve the issue using these solutions.

Also Read: Windows Update and Shutdown/Restart not working and won’t go away.

How To Fix “Access Is Currently Limited Due To High Server Load” In Efootball

Are you getting an “Access is currently limited due to high server load” in eFootball/PES?

Here’s the first part of the error message, “Do you want to try to re-establish connection now?”.

The error message happens when there are too many people playing the game.

As a result, the server cannot handle the traffic and you won’t be able to play the game.

When you tap on “Retry”, you’ll typically get the same error message.

In this guide, you’ll learn how to fix “Access is currently limited due to high server load”, “C_NAJM_1009”, and “C_GEWD_1009” in eFootball/PES.

How to fix “Access is currently limited due to high server load” in eFootball

To fix “Access is currently limited due to high server load” in eFootball, you need to wait for 30 minutes to an hour.

Alternatively, you can try uninstalling and reinstalling the game.

This will clear the game’s cache and update it to the latest version.

The error message happens when there are too many users playing in one go.

As a result, the server cannot handle the traffic and you won’t be able to connect.

How are we supposed to play the game, and get that useless “Black ball” Agent when there are no servers for the game? (Access to the server is currently limited due to heavy traffic.) 4real guys?

— Mr.Moldo (@MrMoldo) February 10, 2023

Many players went to Twitter to complain about how bad the eFootball servers are.

A user by the name of “Mr. Moldo” complained that he was not able to get the “Black Ball” because the server is down.

In some cases, eFootball might be down for everyone and you have to wait for it to be back up.

You can tap on “Retry” to re-establish the connection.

If it doesn’t work, you need to try again later because the server is currently overloaded.

You can try to connect to the game once every 30 minutes.

The high server load is temporary and it’ll eventually be gone.

How to fix code C_NAJM_1009 in eFootball

To fix code C_NAJM_1009 in eFootball, you need to wait for 30 minutes to an hour before trying to connect to the server again.

Alternatively, you can try spam tapping the “Retry” button or uninstalling and reinstalling eFootball.

The “CODE:C_NAJM_1009” error happens in eFootball/PES Mobile because there are too many users playing the game at once.

As a result, the server is overloaded and you won’t be able to connect to it.

This is because the server’s traffic will be limited to avoid the server from crashing.

Hence, you need to try connecting again when the game has fewer players.

How to fix code C_GEWD_1009 in eFootball

To fix code C_GEWD_1009 in eFootball (previously known as PES Mobile), you need to wait for 30 minutes to an hour.

After 30 minutes to an hour, try connecting to the server again.

Alternatively, you can try uninstalling and reinstalling eFootball.

The “CODE:C_GEWD_1009” error happens because there are too many users playing the game in one go.

As a result, the server is overloaded and access to it is limited.

Limited access to the server is necessary during heavy traffic to avoid the game from crashing.


eFootball/PES is one of the most popular football video games in the world.

As a result, the game often has trouble handling traffic.

If there are too many users playing the game at one go, access to the server will be limited.

This is to prevent the game from crashing for other players.

Your best bet is to wait until the game has fewer players and try connecting to the server again.

In the meantime, you can go to Twitter and check if anyone is encountering the same issue.

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How To Do Seo For Niche Markets

There is a product or service out there for everyone.

But, some can be so specific that their target market is an eighth of the size of a major consumer industry.

Because a niche market is so small, it can be nearly impossible to reach potential customers through traditional means.

However, the internet opens the door for even the most unique of businesses to become profitable if they market themselves correctly.

When developing your digital marketing campaign, SEO is essential.

Though it can take some time for SEO to produce results, optimizing properly can completely transform your business.

How Niche Markets Benefit From SEO

Just because you sell something incredibly unusual doesn’t mean you’re the only one in the world offering it.

Your competitors are online, and the only way to guarantee potential customers find you first is through a strong SEO campaign.

Your first goal in SEO should be to rank high in web searches.

Once you’ve jumped that hurdle, you have a much better chance of reaching new business goals, such as more conversions, more consumer engagement, and brand differentiation.

If you’re wondering what high-quality, effective SEO for your niche market entails, below are five steps you need to follow in your strategy.

1. Analyze Your Industry’s General Search Volume

One thing you should look at right away is the search volume on terms for your industry.

Are people genuinely searching for your product, or are there better, more specific phrases out there you should be targeting?

If you’re trying to rank for a keyword that has little-to-no search volume, you may struggle to bring in traffic once you’re in the top position.

There are a few ways you can check the search volume of your keywords.

Google’s Keyword Planner is a great tool to research search metrics and historical data on your terms.

You can also use the Keyword Planner to generate ideas based on another keyword or a landing page.

This will help you get an idea of what users are actually searching for when it comes to your products or services.

You can also use a Chrome extension called Keywords Everywhere, which displays search volume, related keywords, and other data directly in your search query.

Another great option is SEMrush’s Keyword Overview tool. This allows you to plug in your website or landing page and see what terms you’re ranking for.

This can be incredibly useful to see how your site is currently performing.

Be sure to look through the list to ensure you’re ranking for relevant phrases, and to make a note of any terms you think should be higher in rank.

Analyze Your Competition

Though niche businesses generally have less competition than major markets, you still want to analyze what your competitors are doing.

Understanding what strategy they’re using, and how well it’s working, is essential to crafting your own.

This doesn’t mean to copy your competitors. Instead, take what they are doing, and do it ten times better.

Find out how well your competitors are performing and surpass them through quality content and SEO optimization.

SEMrush’s Keyword Gap tool is a great way to see what terms you and your competitors have in common.

It also allows you to see what they’re ranking for that you’re not.

This is a great way to help determine the primary keywords you should be targeting in your content to beat them in search results.

Mine the SERPs

Another way to analyze your niche industry is through mining the SERPs.

This is one analysis you’ll need to conduct on your own, as there is no tool out there that can outperform your own brain.

The best way to conduct a SERP analysis is to type in your keyword and analyze the results that appear on page one. You want to look at the following:

SERP features.

Searcher intent.

Content type.

SERP features consist of anything on a search results page that is not one of the ten organic links. Some of the most common SERP features are:

Places: A map displaying a three-pack of locations.

Knowledge Graph: Information on your search queries, such as nutritional information or movie times.

Answers: Informational snippets that answer your query in paragraph, list, or table form.

People Also Ask: Similar questions to your original query.

News: Relevant articles from known news sources.

Images: A row, block, or carousel of images related to your search.

SERP features are not only beneficial to the user; they also help in determining searcher intent.

By looking at what features Google shows, you can guess whether the content is navigational, informational, or transactional.

Understanding searcher intent, and which typically shows up for your terms, is essential in determining what type of content would perform best for that query.

Navigational: A searcher knows what they want, but need help getting there, such as a branded search.

Informational: Someone is trying to find an answer or information about a topic, often using specific long-term keywords or voice-searches.

Transactional: Searches for a product name or type with intent to purchase it.

The last step to analyzing SERP results is digging into the content itself.

How is the content formatted?

Is it a 101 guide or glossary definition?

What about a video or a how-to page?

Take notes and include this same type of material when you develop your own.

You also want to check if the content follows Google’s E-A-T guidelines.

Though E-A-T (Expertise, Authoritativeness, and Trustworthiness) is not an actual ranking factor, Google heavily relies on these guidelines to ensure their results are filled with quality content.

2. Keyword Research

Keyword research is one of the most critical steps for niche SEO.

It allows you to understand how people describe and search for your products, so you can optimize your site to accommodate their needs.

It also ensures your business ranks higher in search results, making it easier for potential customers to find you.

Though you may have some specialized terminology for your niche market, it may not be what customers are using to search for what you offer.

Let’s say you do maintenance on antique sailboats. Ranking for the term “antique sailboat repair” will be easy, despite its lack of search volume.

However, keyword research may show that the term “sailboat restoration” is more prevalent among users.

As mentioned in Section 1, you want to focus heavily on the intent of your terms. If you want people to buy your product or service, you want to ensure your keywords have transactional intent.

Include terms that contain “for sale,” “buy,” or “deals,” depending on your industry, and assign them to the appropriate product and service pages on your site.

The right keywords can successfully target those most likely to be looking for you.

Though you want to focus on transactional intent, you should not ignore the low-volume, long-tail keywords associated with your business.

They can be included in blogs or additional resources to help draw in users and spread the word about your brand.

3. Incorporate Keywords on Your Website

Once your keyword list is defined, you want to begin incorporating them on your website.

Section 2 briefly mentioned utilizing your long-tail keywords for blogs and resources, but that alone won’t help your niche business rank on Google.

You want to optimize your entire website with keywords, and there are numerous places that can be done.

To increase your chances of ranking, you want to place your keyword phrases in the following spots on your website.

Page Title

One of the most important places to have your keyword phrase is the page title. It’s one of the first things that Google looks at, and that users see in search results.

Google only displays about 65 characters in this spot, so you want to ensure you craft it effectively.

Meta Description

This text is displayed in search results under the page title and is often your first and last chance to market to customers.

You also only have about 165 characters to work with, so you want to ensure your message, and keyword phrase, is clear and engaging.

Body Content

The body content of a page is incredibly essential for a variety of SEO aspects.

In the case of keywords, Google is continually looking at the text to determine what a page is about.

Google is smart enough to detect this spammy tactic, and it will negatively impact your SEO.

Header Tags

Though keywords in your body content are important, the most essential spot to place a keyword is the H1 tag.

There should only be one H1 per page, and since it’s directly at the top, including your primary keyword is a must.

You can also add keywords in the subheading tags, such as the H2, H3, H4, and so on.


Adding your primary keyword into the URL of that page is an effective SEO tactic that many businesses overlook.

Not only does it help keep your site structured effectively, but it’s one more spot to tell Google what your page is about.


The graphics of your website are another great spot to include keywords, when applicable.

The image alt text, which is primarily meant for visually impaired users, is also scanned by Google to help understand what a page is about.

If you can incorporate a keyword into this space, it’s one more opportunity to prove your authoritativeness to Google.

4. Create Great Content

No matter how niche or mainstream your market is, great content remains a significant focus for SEO.

Quality content is the driving force for high rankings, and you want to ensure your website is full of it.

From the informative content on your primary pages to an on-site blog or how-to guide, content helps engage your readers and get your brand out there.

When creating your content, you want to ensure it accommodates your target audience.

When you write to the right people, in the right way, your rankings will skyrocket.

The research you conducted from Section 1 should help you determine what content potential consumers are looking for.

You want to put a strong focus on readability, which is where all of your keyword-focused header tags can come into play.

The goal is to get people to stay on your page and read what’s on it.

This signals to Google that it’s relevant to the search query it was found on, and it will continue providing your page to searchers in the future.

When writing about the topics your niche market is looking for, go as deep as you can in the subject.

Conduct extensive research, explore different angles of a topic, and write ultimate guides.

This will prove to Google (and readers) that you are an authoritative source within your industry. Be sure to include plenty of facts and cite resources where necessary.

Even with proper header formatting, your long-form content shouldn’t just be a wall of text. Incorporate visual elements into your content, such as relevant images and videos, to make it more engaging.

If you’re writing a how-to-guide, supplement it with an instructional video. Doing so will further prove to search engines and users that you’re a source to be trusted.

Finally, apply everything you’ve learned so far in Sections 1-3 to ensure your content is correctly optimized for search.

You want Google to be able to find all of the elements you’ve worked so hard to create. It can make all the difference between your niche market getting lost in results, and being in the top 10.

5. Perform Technical SEO

Technical SEO involves the functionality and usability of your website and is essential for any niche business to focus on.

As your website draws in more traffic from your optimized content, you need to ensure it is manageable for consumers.

This includes a variety of elements, such as your page speed, mobile-friendliness, XML sitemap, and more.

You also want to ensure you set up tracking for your website to measure your progress adequately.

Tools such as Google Analytics and Google Search Console are a must to ensure your website is performing well.

If you’re not sure where to start with your technical SEO, here are the four primary areas you should focus on first.

Site Audit

When doing technical SEO, your first step should be conducting an audit on your site.

Screaming Frog is an excellent tool for this, as it will give you data on everything from broken pages and mixed protocols to meta data issues.

SEMrush also offers a site audit tool, which provides similar data to the Screaming Frog report, but in a more digestible way.

Take note of what needs to be addressed, and start cleaning up your website.


Mobile traffic has officially dominated search engines, meaning most people are making searches from their smartphone or tablet instead of a desktop computer.

This means your website must be optimized for these devices to succeed. One of the easiest ways to do this is to ensure your site utilizes responsive design.

A responsive website will automatically change to accommodate different screen sizes.

Not only does Google love responsive websites overall, but it ensures your page is as user-friendly as possible.

Website Security

One major ranking factor recently imposed by Google is website security.

The search engine takes this very seriously, and if you do not have an SSL certificate installed, your rankings will suffer.

SSL certificates are data files that activate a padlock, allowing a secure connection from the web server to your browser.

By default, sites that are SSL secure receive an SEO boost from Google, as the search engine will display secure sites over non-secure ones first.

This security measure protects sensitive customer information from hackers and the like, so if your website does not have SSL, install a certificate immediately.

6. Build Your Link Profile

Links are the backbone of any strong SEO campaign.

As one of the most significant indicators of your SEO health, you want to ensure your link profile does not contain any spammy links.

Use a tool such (e.g., Ahrefs) to analyze your link profile and determine the type of links currently leading your website.

Are they authoritative, high-quality sites for your industry, or are the links full of sketchy URLs and irrelevant information?

Disavow any undesirable links through Google Search Console to ensure your link profile is squeaky clean before building new, quality links back to your site.


A website can be seen anywhere in the world, which is great for a niche business with a small customer base.

However, that also means it takes much more effort to market effectively.

With a lot of hard work, dedication, and the right strategy, your business can easily find its place at the top of search engine results.

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