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Podcast on Your Blog: Your blog is another location where you should have your podcast first and foremost. You can also embed the audio very easily into a blog, login through the interface to your blog and post it, along with sending it to iTunes. Your blogs are an imperative location, because here you can not only post your blog but also let people sign up for your notifications.
This will let your visitors know when you have new podcasts up. Also, have a subscribe button on your site so people can always have the latest and greatest content available to them when it’s first live!
One other important tip to getting the most out of your podcast is summarizing. To help search engines find you, it is also so important to add important points of you podcast underneath the audio. It also should have links with in the content proving your point. Individuals tend to just add the podcast or audio with a brief title. Using text tell your audience what the audio is about, using good keywords, links and images that beef up your SEO.
Syndicate Your Content : If you have a podcast, not only must it just be on your site, but also on other sites. iTunes, for example is one place you can start to begin expanding your brand awareness, as it’s a huge search engine for content. iTunes lets you create a channel where you can place your podcasts.
When adding content to iTunes, make sure you are using the keyword research you have done in the past for your site, as it would be best to name your podcasts with keywords rich titles. You should write a synopsis and also add good keywords in this area to get the maximum benefit out of it. Another thing you can do in iTunes is submit it to podcast directories, so you make sure you get a larger audience, but putting your content in several places. There are several podcast directories you can look out to find out where else you can add you content.
Another site that is a great way place to get the most out of your podcast, is a site called Hipcast. Hipcast is a site that helps you create all sorts of content. Here you can create audio, video, podcasts and blogs. Here you can even call a number using your phone to create an audio file. There is a small fee to use Hipcast, but its ease of usability is worth the $5/month price.
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Everyone seems to be moving into the cloud. With Web-based apps and online storage services that give us constant access to the most important data from all of our devices, we have more computing power at our disposal than ever before. Online productivity suites let you work with Office documents on your laptop or smartphone, and keep them perpetually available on the Web for easy access. Cloud streaming services make your entire music library available on any device you have handy, or let you tap into an unlimited supply of free tunes from a personalized online radio station. Web-based phone services allow you to call anyone in the world–with video–for next to nothing, and receive calls on any phone. You can even protect your PC with online antivirus apps.Can You Trust the Cloud?
If you’re asking whether you can really trust cloud services with your data, we like the way you think. Regarding any online service with a healthy dose of skepticism will generally serve you well. As with most things in the tech world, cloud services make compromises between security and convenience.
If your primary concern is making sure that nobody but you ever sees your data, the cloud may not be for you. While most reputable cloud services offer strong guarantees that your data will be heavily encrypted and that no one inside the company has direct access to your files, you can never be 100 percent certain that something won’t go wrong.
At the same time, cloud services run on massive, enterprise-grade server farms with tremendous redundancy, so there’s little chance your data will be lost accidentally–the risk is far lower than that of keeping data on your own hard drives. Historically, even when cloud providers go belly up, they often keep the servers active long enough for customers to retrieve or delete their files.
Another compromise involves service reliability. If you depend on a Web-based productivity app, it had better be working when you are. A few high-profile Gmail outages have highlighted this concern in the past year, but it’s important to note that the likelihood of your PC’s broadband service going down is far greater than the likelihood that a major cloud service will suffer significant downtime.Host Your Own Cloud Storage
Want the benefits of keeping your data available anywhere without having to put all your files on someone else’s servers? Cloud-connected network-attached storage devices can give you the best of both worlds.
For home or small-office users, we like the Buffalo CloudStor for its phenomenally simple setup. Just plug it in and point your Web browser to Buffalo’s My CloudStor site to activate it. A minute later, you have 2TB of private cloud storage at your disposal, and no one else touches your drive. The CloudStor will set you back $200 up front, but that’s less than services like SugarSync will charge you for an eighth of the storage capacity for one year, and you pay no monthly service fees. The trade-offs for the CloudStor’s privacy and low cost, however, are that your data is more vulnerable to loss in the event of a fire or other disaster, and even a simple power outage can knock the device offline.
A tutorial to check your LinkedIn Company Page works well with the latest LinkedIn updates
LinkedIn started in 2002 as a personal profile space where professionals could share their expertise, experience and connections.
Some people naturally wanted to showcase their business and wrongly used the personal profile as a business profile.
To address this need, LinkedIn created Company pages and September 2012 has seen an update in the look of company pages which more closely mirrors the Facebook company page, with a cover image at the top of the page, logo and company name above this (rather than below as on Facebook), followed by the latest news feed. Remember that the Company Activity status updates were introduced in October 2011 – are you using them yet if you’re in B2B.
Here’s an example of the Dell company page with the new look:Company Status Updates
Less than a year old, the Status Updates feature added to the Company Pages is another element of search engine optimisation, creating content about your business on a trusted third-party space with the ability to create relevant links back to your website.
So why have so few companies got on board? Unlike using RSS Feeds, News Modules, etc, adding content as a company status update not only populates your page, it also delivers your content to your followers’ news feeds. Fresh content on your company page can encourage new and retain existing followers. It adds to the keywords used in your business and as LinkedIn is becoming the largest company database, this adds to the opportunity to be found online.
Trillion Fund, a UK company which provides funding for new renewable energy sources, have utilised this feature well by posting regular links to news stories and their own blog posts.
The challenge is that only admins can post updates and the admins must be employees of the company (i.e. noted on LinkedIn as connected to the company). Businesses outsourcing their PR cannot designate admins as ‘content creator’ which is available on Facebook.How to create or review your Company Page
To get started and to add your company if it’s not already on LinkedIn:
Search for the company name (in the Companies search box)
Select Add a company profile
The next page requests the Company name and your email address at company – this is usually an email address associated with the company’s domain name. You also need to verify that you are the official representative of this company and have the right to act on behalf of your company in the creation of this page. This is to stop fake company pages appearing.
Once approved you can add basic information about the business
Company Website URL
Main Company Industry
Company Operating Status
If you have a company page but have not yet added content, it’s worth ensuring each element is completed.Images
You can add your company logo as well as a square logo (50×50 pixels) which is used in the network updates.
When ready, you select ‘publish’ and the information is instantly online, so ensure you have all the information available when you are ready to go ahead.Showcasing Products and Services
LinkedIn company pages are built to promote your company and what you offer, which is why LinkedIn enables this tab once you’ve added a product or service. The Products/Services Tab makes it easier for visitors to see a breakdown of all the products and services you offer, as well as any marketing offers you are currently running such as free trials and tester products, webinars and events, etc. But be sure to keep up to date if you include offers, so that out of date offers aren’t left to clutter the tab.
Check these steps which we recommend to businesses when adding a product or service:
Step 1. Choose between a product or service
Step 2. Select a category
Step 3. Name your product or service
Step 4. Add an image of your product or service. This should be 100×80 pixels.
Step 5. Describe your product or service
Step 6. List of key features – this is a bulleted list, think about using your key words and phrases. Up to 10 features are allowed.
Step 7. Add a URL for this product or service. This is useful and means you can direct traffic to specific landing pages.
Step 8. Add a contact from your company. This can be your sales team or other staff members but they must be on LinkedIn, connected to your company and linked directly to you as the admin.
Step 9. Add a promotion for this product or service. If you have a promotion or special offer for this product or service you can add more details here.
Step 10. Add a YouTube video about this product or service. If you have a YouTube video about this product you can add a title for your video here.
Step 11. Add your YouTube video URL. This is a simple copy and paste of the URL from your YouTube video.Recommendations for Products and Services
Reviews and recommendations are now needed everywhere. From Google Maps and Facebook Likes to TripAdvisor and now LinkedIn. LinkedIn established personal recommendations at an early stage. There is now a facility to add to individual products and services. The challenge is that it’s much harder to acquire recommendations on products and services on LinkedIn company pages. Only Marketing Jobs has a Group on LinkedIn with over 40,000 UK members, yet only 8 recommendations for its main service.
And Marks and Spencer, with over 20,000 followers to its page doesn’t bother to list a single product or service.
If you’re not happy with a recommendation you can now Comment, Flag or Delete.Careers Employee information
This is part of the power of LinkedIn. It connects all those working for the company in this one place. This can be seen by anyone viewing your company page and they can also see how they’re connected to your staff and the degrees of separation.Insights
These are only available to page admins, you can see
This provides fairly limited demographic information. You cannot remove followers and equally followers are public, not anonymous. It shows who is looking at your page and their generic backgrounds.Follow Companies
You can also follow other companies – as mentioned before – this is not anonymous and can be viewed by anyone looking at the followers.What’s next?
LinkedIn is clearly establishing itself as the place for business. I feel that the new Company Pages mimic Facebook, and clearly there’s a war on content (where to include it) and places to be visible (where to be). LinkedIn is a powerful B2B marketing tool, used well, with four out of five UK professionals on the network. A good LinkedIn company page is a satellite website, but don’t forget, it’s owned by LinkedIn – not your business – so ensure that all traffic is always directed back to your owned media.
Have you organised your Company page yet? If so we’d love to see examples. Share here so we can follow your updates too.
Long ago, the best tool for slapping two pieces of technology together was the mighty Roll of Duct Tape. It brought us such wonders as Flashlight Taped to Gun, Cardboard Taped to Broken Car Window, and even the ever-popular Command Module Carbon Dioxide Filter Taped to Lunar Module Receptor.
In these more enlightened days, the USB drive has risen as the primary mode of integrating two forms of disparate hardware. Unfortunately, Android devices come equipped with the far less-ubiquitous micro USB drive, so all that USB-ready technology lies just outside of reach. Except it’s not, really.
Even though it’s not being marketed or sold by any major phone manufacturers, a tiny little cable called the USB On-The-Go adapter can let you have a lot of USB-related fun with your Android device.
What is this thing?
USB On-The-Go is really just a micro USB cable that runs out to a female USB port. You plug it into your Android device, and it effectively gives your device a USB port. Now you can use a slew of different gadgets that weren’t necessarily designed with Android interface in mind.
So, does it work on just about everything?
No, unfortunately. Compatibility is actually extremely hit-and-miss, because not a lot of Android device designers were really working with USB functionality in mind. Figuring out whether devices work with USB OTG has been a matter of trial and error, with some devices only having partial functionality and others taking to it like ducks to water. It seems like Samsung has the most USB capability overall so far.
Although Android devices have been USB-host-mode ready since Android 3.1, the problem is that hardware manufacturers have to enable that feature. If they don’t, then your device will just be mystified if you try to plug a USB drive into it.
How do I make it… do things?
Time to break out the hyperactive, tinkering little kid inside you, because there aren’t really any established instructions or best practices for USB OTG. You might as well just grab one and see what works with your device, but so far we’ve discovered some pretty awesome uses.
It’s a little bit odd that even the most compatible devices would have this functionality, but it seems like you can connect a mouse on most of them and have a pointer materialize on your screen. Use it just like you would on your computer. Doesn’t seem terribly practical, but it’s definitely interesting. Maybe you could use it to play old-school first-person shooters like Wolfenstein 3D or DOOM.
Speaking of games…
With emulators and roms becoming increasingly popular, one of the only downsides to playing them on your phone has been the inherent clumsiness of using a touch screen to mimick something as complex and alien as the N64 controller. I mean, who designed that thing?
Although your Android device’s power output isn’t stout enough to keep an unpowered hard drive operational, you can use a plug-in-the-wall powered hard drive to move some files around. Great if you’ve maxed out your phone’s hard drive and want to make some more room.
Because your Android powers whatever device it’s connected to, a portable (not powered) hard drive won’t work. However, a powered hard drive will, since it relies on energy from an external source. With the hard drive connected, you can read, write, and transfer any stored files.
Although this won’t work for some devices, you can plug a thumb drive in and most compatible Android devices treat a USB thumbdrive just like your computer does. Check some files on the go or tuck others away for safekeeping.
Why enterprise analytics is a business imperative and how it benefits businesses?
Leveraging data and excerpting insights from it has become indispensable for businesses. As the corporate world is increasingly dealing with the ever-growing information age, utilizing data can be a growth factor for them. This means they require the ability to manage and evaluate big data that can maximize the business value buried within theirWhy Enterprise Analytics is Vital?
Leveraging data and excerpting insights from it has become indispensable for businesses. As the corporate world is increasingly dealing with the ever-growing information age, utilizing data can be a growth factor for them. This means they require the ability to manage and evaluate big data that can maximize the business value buried within their data sets . Integrating the right enterprise analytics strategy assists organizations as well as decision-makers to discover the tools and techniques they need to implement to process huge data sets and derive valuable insights from them in order to deliver better business decisions. The last couple of years have seen tremendous uptake in big data and how leading companies assessed and changed the analytics game. Many have propelled this trend with the introduction of data professionals or experts to their ranks, while some companies also deployed automation frameworks that have been able to create a singular data vision.Handling, processing and extracting meaningful information from the data businesses glean is a daunting task. This requires setting up a strategy for enterprise-level analytics tracking and reporting in addition to building a robust architecture with proper planning and coordination. Gathering any kind of data presents both value and risk to any enterprise. This is why a scalable and flexible enterprise analytics architecture is critical to the success of companies. An effective enterprise analytics strategy can create a comprehensive vision and end-to-end roadmap for managing and analyzing data. It can be beneficial in risk mitigation, mapping out companies’ data management architecture, identifying and eliminating redundant data, establishing responsibility and accountability, and improving data quality and more. According to MicroStrategy’s 2023 Global State of Enterprise Analytics report, around 65 percent of global enterprises have plans to boost their analytics spending in 2023. 79 percent of respondents in large enterprises reported they will invest more in 2023. Based on industry verticals, hospitality and government respondents are uncertain about their data-driven progress . 33 percent of respondents in hospitality and 31 percent in government reported that they feel their analytics programs are behind in comparison to the 17 percent overall average. Cumulatively, telecommunications, hospitality and retail industries lead all spending with 70 percent or more of enterprises in all three verticals. It is predicted that they will increase analytics and business intelligence spending in 2023. The report further reveals that only 16 percent of organizations’ analytics technology deployment is at the maturity level to include a sophisticated architecture for self-service analytics with governance, security frameworks, access to big data, and mobile and predictive technologies supported by a center of excellence for training and support. Moreover, Gartner foresees that by 2023, the majority of pre-built analytics reports will either be augmented or even replaced with automated insights. And by 2023, AI and deep learning techniques will be prevalent approaches for new applications of data science.
5 Dos and Don’ts to Make the Most of Your Smart Home Experience
Let’s enlighten the future by following these useful smart home tips and tricks.Best Smart Home Tips List of Dos Review the Surroundings Group Your Devices
Your home cannot become smart enough by just installing a few smart home bulbs and a smart TV, right? You have to act a little smarter here! When you have a bunch of smart home appliances, then the best way is to group your devices to have better control over them. For example, if you have a couple of smart home bulbs equipped in our house, so then the right approach is to club these lights into a group per se for each room like “Living Room lights” or “Kitchen Lights” so that you can manage them easily. So, if you want to control your smart home lights then you just have to use a universal command like “Turn off the living room lights” so that all the smart home bulbs clubbed in that group turn off automatically.Buy Multiple Smart Speakers
To have better voice control over your smart home, we would recommend you buy multiple smart speakers like Google Home or Echo Dots and install them in every corner of your house. One of the most common mistakes that we do is when we try to control almost all of our smart home appliances with just one smart speaker that is just restricted to a little space. Suppose, if you’ve installed a smart speaker in your living room and then the moment you move towards the kitchen or bedroom, your voice command won’t be that effective.List of Don’ts Don’t Buy Without Researching the Market
Must Read: How to Make Your Smart Home More SecureDon’t Go for Poor Naming Conventions
Your smart home gadgets are not mere devices, in fact they are much more than that! So, we would recommend you treat your smart home appliances like family and assign easy names to address the voice commands. Be a bit thoughtful and name your devices in a way that is easy to interpret and speaks for itself.
So, folks, there were a few smart home tips and tricks, more like do’s and don’ts that can allow you to make the most of your smart home experience. We hope we helped in making your smart home environment a little less complicated and way more comforting!Quick Reaction:
About the author
A tech blogger and part-time explorer of “Everything cool and trendy”. Slipped into the writing career a couple of years back, for the love of technology. Rimzhim’s blogs solely focus on problem-solving troubleshooting guides for Windows, macOS, Android, and iPhone. She curates tech-related content, tips, DIY hacks that resolve common errors and bugs. Born and raised in the pink city.
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