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An interview with the VP of chúng tôi – a case study of mobile app lead generation

In today’s mobile market, app developers concentrate primarily on making money from in-app purchases. However, there are many other ways to make a profit with an app. At AppInTop mobile app marketing podcast (English, Russian), we talked to Ivan Kozlov, Vice President of Mobile Products at chúng tôi about how to leverage a mobile app as a lead generation tool.

A lead gen case study – an airline ticket search app

It doesn’t matter who you buy a ticket from: you will still fly on the same plane, sit in the same seat, get the same service and have the same flight attendants. But the ordering process and related services—SMS notification, exchanging and returning tickets is where ease and convenience come in as differentiators.

The travel agents all have different levels of service, and some don’t provide any at all. When you buy a discount airline ticket it often happens that returning the ticket is a lot harder than buying it, that your money will only be refunded after 30 business days, etc. is a metasearch engine; that is, the company doesn’t sell airline tickets, it just searches for chúng tôi service sits on top of this market and its main purpose is to search for the maximum number of airline tickets at the most attractive prices.

How does a mobile app help sell tickets?

A mobile app, unlike a website, allows you to buy tickets in almost any place at any time, for example, when you need one urgently and are on the road.

The numbers speak of the popularity of the Aviasales app. In May 2014 there were around 4 million sessions on three mobile platforms. Roughly 28% of searches are made from mobile devices, 25% of bookings and 21% of all money chúng tôi makes is attributable to this app.

The contribution of mobile traffic to the whole business of chúng tôi is now rather significant, and continues to grow every month.

Conversion from installs  to paying users depends heavily on the channel used to attract the traffic. The company draws in traffic from a wide variety of sources, so conversion rates vary widely. If 80% of users who install the app make at least one search, 25% press the ‘Buy; button, and 5-7% actually buy a ticket, this is a good outcome.

Conversion in the app could be higher, but buying tickets from a desktop is still considered more convenient because of the keyboard and large screen. Some people use their smartphone to search for tickets, but complete the purchase on a full-size computer. So the actual conversion rates for the mobile app are in fact somewhat higher.

How Aviasales makes money

The business model is chúng tôi Aviasales brings a customer to a partner, and if the customer makes a purchase, the seller pays a fixed commission from his profit. It’s a low margin business, and the profit from a ticket sale is at most 5%. As a rule, the partner gives up about half of this to the service which works out to about 2 to 2.5% of the cost of an airline ticket.

But under this arrangement, the service has no need for logistics, and no legal responsibility to users. Moreover, there’s no need for full-scale customer support, as the partners issue the chúng tôi service occupies the most desirable position in this chain.

Marketing strategy

The app has been at the top of the Travel category in the Russian App Store for a long time. Getting there wasn’t a particular goal, but being in that position has been an asset in promoting it.

From web to mobile

Aviasales has a strong SEO effort on the web, and around half of its orders are made as a result of search optimization. A strong and recognizable brand does its own work even without promotion in the App Store, the chúng tôi app would still remain in the Top 5 or Top 7 of the Travel category.

At present, conversion rates on the website and in the app are almost identical. Why does it make sense to redirect the audience from the website to the app? Because then the brand becomes much closer to the user: it’s in his pocket and becomes more personal as it can be used almost everywhere and in any situation.

Standard methods are used to attract the audience to the app, including badges and mailings. chúng tôi now has a subscription service and you can subscribe for a particular route or dates, and the service automatically notifies you of changes in price as it integrates into the mobile version.

Creating a lead-generating app without the support of an “older brother” in the form of the website would be difficult, but not impossible. The strong brand helps a lot at the start as it gives a good boost and helps to reduce the cost of installations.

Affiliate mobile network runs a partners program, which contributes decent profit. Now this program is being actively developed for the mobile app.

Firstly, the service uses an open API, so practically any developer can create an analogue to chúng tôi using it as its base.

Secondly, not long ago Aviasales released its own SDK, which is a simplified version of the mobile app. So if you have an app which is aimed at an audience which is potentially interested in airline tickets, you can integrate this SDK into it.

If it works for you, you can work with chúng tôi to make money. For example, the service could be integrated into a travel guide to Europe app and offer users the ability to buy tickets to European cities.

Can you make money with Android app?

The market for Android apps differs significantly from the market for iOS apps. The lines separating categories are drawn somewhat differently. It’s a little harder to survive in travel, because journeys and navigation are combined into one category, and the top places in it are always held by navigation services—Yandex.Maps, etc.

As for money, the Android market also seriously lags behind iOS platform (it brings in only about one-tenth of the revenue). But on the whole it does produce revenue, and the platform has a future: it continues to grow at a rapid pace.

The number of installs is gradually approaching one million. From the money standpoint, the contribution from iOS is larger. But marketers continue to develop the Android app. Yes, somewhat fewer resources are devoted to it, but the company doesn’t plan to abandon it.

Plans for the future

Now one of the main goals for development of the company is entering new markets. It already has a product called JetRadar, which is aimed at Western users and has a somewhat different website, has been localized, and foreign investors were brought in.

But the level of competition there is significantly higher than in Russia, so the service needs to introduce innovative twist to its service that will genuinely interest its potential users. Since it’s much easier to move forward in the Asian market, the company is betting mainly on that region.

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How To Use A Laptop As A Monitor

How to use a laptop as a monitor

Use your laptop as a monitor with this easy-to-follow guide

If you want to learn how to use a laptop as a monitor, you’re in the right place. The use of an additional monitor is massively handy. Boost your work productivity and minimize the amount of clutter you may have on a single screen – whether that be during work or leisure. If you don’t have the funds to buy a brand-new monitor or upgrade to a higher resolution display, you can make use of a spare laptop.

Likewise, buying a new GPU for your already fully functional gaming PC, as well as purchasing an extra monitor solely for a dual display setup can be hard to justify. Well, fear not, using a laptop as an additional monitor is now easier than ever and we’re going to walk you through exactly how to do it. We’ve put together both a video and written guide to take you through the process.

Connect your laptop to your desktop

If you want to use your laptop as a secondary monitor, we’re going to have to take an alternative route. Don’t worry, though, this method is still extremely simple to complete.

In this easy step-by-step guide, we’re going to show you a number of different ways to use your laptop as a second monitor and the benefits of doing so. The methods will range from; using built-in Windows features to make your laptop a secondary display, to streaming a game onto your laptop from your desktop.

Let’s jump into the first method.

Using Miracast with a laptop

The first method requires using the built-in Windows feature, Miracast. We’re going to use Miracast to transform your laptop into a secondary monitor.

Here’s how:

Steps for the laptop you wish to use



Navigate to System Settings



Enable Projecting to this PC

The first drop-down menu needs to be set to available, allowing other devices to project onto it.

This is all the setup required from the laptop side of things, now go to your main computer.

Steps for the main PC that you want to use alongside the laptop



Connect to the laptop

Select the “Connect” button on the Notifications tab.

Your PC is now looking for available devices to project onto. When your laptop becomes visible, select it.

At this point, you will need to go back to your laptop and accept the connection.



Edit Display Settings

When inside the display menu, make sure that the “Multiple Displays” section is set to “Extend desktop to this display“.

At this stage, your new setup is ready to use. Simply drag and drop your desktop icons onto the new monitor and enjoy.

Miracast connectivity issues

BE AWARE – It has been noted that some people have struggled to use the Miracast method as it requires your laptop to have Intel HD graphics. Some people with dedicated graphics cards have not been able to use this feature because of this reason. Furthermore, your desktop PC will need to make use of a wireless connection to connect to the laptop.

We know a lot of gaming PCs make use of an ethernet cable to reduce latency issues. In this case, you will need to purchase a wireless network card or some form of wireless adapter.

Using a Third Party program

A much more tried and tested method, which doesn’t have the same limitations as Windows Miracast, is to use a third-party program such as Space Desk to do your multi-screen bidding.

There are many free virtual KVM programs such as Space Desk, Input Director, Sharemouse, and so on, which will allow you to utilize your laptop as a secondary display. We’re going to touch upon Input Director for now though, as it’s simple, free, and intuitive.

You will need to start by downloading and installing Input Director, from their website, on both laptop and PC. The installation process will give you the option of being the Master or the slave. For our scenario, you will want to install the Master on the Pc and the slave on the laptop. Once this is done, restart both computers and load up the software.

On the laptop, you can configure the properties of the laptop display and change them to become a secondary monitor to the primary, master software. You then need to add the slave IP to the master software by using its network IP, which can be easily found within the Input Director window.

You will see Input director reconfigure your displays and you will now be able to control the laptop via the desktop PC.

Taking a slightly different path, you always have the option to make your laptop the primary device. With this, you will be able to control the desktop PC via the laptop. This, obviously, isn’t using your laptop as a secondary monitor, but it can be useful for people wanting to make use of the PC’s power and so forth.

The great thing about connecting remotely to your desktop from your laptop is that it’s a really simple process that doesn’t require a great amount of technical know-how. You accomplish the task by using a third-party program, of which there are many, such as TeamViewer or Input Director (the one from above).

Let’s look at Teamviewer here though:

Go to the TeamViewer website and download the software on both your laptop and desktop PC

Install the software onto both systems and restart them

Grab the TeamViewer ID from your desktop computer

Open Teamviewer on the laptop and find the Partner ID field

Select this field and copy the desktop TeamViewer IP into this field

It will ask for your desktop’s password at this stage, enter it and hit log on

You are now controlling your main PC from your laptop.

Streaming games to your laptop from your desktop

Long gone are the days of needing a high powered gaming PC to run your favorite Steam games, well, sort of. Let me explain.

Steam has a streaming function (different to Twitch) which allows you to stream your games from a desktop onto a laptop. It’s a great way of being able to use your laptop, or a lesser powerful computer, to play your games on.

Fundamentally, you are streaming a video of your desktop playing your favorite game, on your laptop (I think that makes sense). The only difference is that you are actually controlling the game with the laptop’s keyboard and mouse, and not just watching a video of your desktop.

However, the feature has it’s downsides and latency problems can cause a real issue, especially if you’re playing multiplayer games. I personally think the In-home streaming service, as they like to call it, works great for single-player games though, and this, is how to get it setup:

Open steam on both your desktop PC and your laptop

Where it says play, you will see a drop-down menu, from that menu, select the streaming option

The game will load up using a streaming system where your desktops computational power is used and projected to the laptop

How to use a laptop as a monitor FAQs

Is a monitor better than a laptop screen?

When comparing a monitor to a laptop screen, the answer isn’t so clear-cut as a simple ‘yes’ or ‘no’, as the specifications need to be taken into account first. If you have a specific monitor and laptop screen that you’d like to compare, then we recommend consulting both the laptops manual book/pamphlet, as well as the monitor’s (if it comes with one – if not, its specifications should be listed on the manufacturer’s website). By doing this, you should be able to gain an understanding of which one is best on paper.

However, it’s worth noting that as laptops are often designed to specifically operate on less power than a monitor, they tend to be less bright and vibrant in color when compared to a monitor – which is something to keep in mind when selecting between the two.

Does using a monitor with a laptop increase performance?

There’s quite a common misconception that monitors connected to a laptop can decrease performance, which certainly isn’t the case! So long as your laptop is capable of handling a monitor (which you can double-check by referring to the manual guide) then the monitor won’t affect the performance of your laptop.

There are also many benefits to choosing to incorporate an additional monitor into your laptop setup. For example, having the additional help of an external monitor means that you will be able to multitask and spread your work across two screens, which will help to maximize your workflow and improve productivity. On top of that, the addition of a monitor will allow you to optimize your focus throughout the day, as you’ll be able to keep your important tasks on one screen, and other things such as emails on the other, so the only time you’ll have to break focus is if you get an important notification on the other screen.

Closing thoughts

Augmented Reality Trends Illustrate Ar’S Potential As A Business Tool

In the search for the new computing paradigm, virtual reality has been the technology grabbing all the attention. However, for many people who are looking to shape our computing future, it’s augmented reality (AR) that holds the bigger potential. To date, augmented reality trends have been focused on consumer apps, but now businesses are beginning to see the promise of this technology.

Augmented reality adds digital intelligence to the real world. Whereas virtual reality immerses users completely in a digital world, augmented reality allows them to remain grounded in the real world while using image analysis to overlay additional information. This technique has already been used in a range of consumer-focused apps such as Pokémon Go — which brought AR to a mainstream audience — as well as instant translation apps and recommendation apps.

Technological Advancements

In addition to smartphones, smartglasses are also used as a way of delivering an augmented reality experience, overlaying digital information across the real world as you navigate your daily life. While such efforts are still very much in their infancy, it’s clear that in the future, our view of the real world will increasingly be augmented by information from the digital world.

The Rise of IoT and Augmented Reality

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Business Use Cases

Construction: In an industry where visualizing what you’re building is so important, augmented reality can play a vital role. The wearable technology company DAQRI is using AR to change how the construction industry works. DAQRI’s primary products are smart helmets designed for construction sites that enable builders to view blueprints in 3D, superimposed on the building sites, and allow tradespeople to see and understand their tasks more clearly. AR will also allow designers to collaborate on projects remotely, letting everyone experience the changes one person makes to a 3D model of the building they’re working on without needing to be in the same room.

Education: Teachers and educators are always looking for new ways to engage their students, and augmented reality could be the perfect tool. Textbooks can be dull and boring for many students, but by using platforms like Augment, students and teachers can visualize 3D models in the environment, in real time, and bring any subject to life. Augment is just one of dozens of apps available for the education sector covering topics including math, geography and science.

As we’ve seen, augmented reality applications for business are only just beginning. In the future, it’s likely that all aspects of our work lives will be impacted by AR. It will allow employees to enhance their surroundings with digital content relevant to the job they’re doing and provide customers with a better experience both online and offline. In order not to be left behind, business owners and executives need to make sure they keep on top of this emerging technology to get the most out of this powerful new tool.

Another industry that AR is set to have a major impact is hospitality, where hotels are increasingly using this technology to attract millennial guests.

How To Become A Scrum Master And Lead Successful Teams

blog / Product Design & Innovation How to Become a Scrum Master and Lead Successful Teams

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Scrum Masters are the soul of any Scrum team. They play the role of a mentor who is responsible for helping teams understand how to implement agile development methods and nail projects at work. Atlassian conducted a Twitter poll where 92% of respondents said they were practicing something custom, not Scrum “by the book.” With the scope for Scrum teams evolving quickly, lets define how to become a Scrum Master who can fit into various Agile environments. 

What is Scrum and What is a Scrum Master?

The Scrum framework consists of four roles: 

Scrum Master 

Product Owner 


Business Analyst/Tester. 

The Scrum Master coordinates between these four people while they work on projects to deliver quality products on time and within budget. 

Looking for more? Check out this related post, what is a scrum master, for a more detailed breakdown.

How to Become a Scrum Master?

Here are quick tips to aid your quest for how to become a scrum master.

1. Take the CSM Exam and Certification Courses

The CSM is a globally recognized certification. It’s an excellent way to improve your career prospects, especially in the tech industry. Your experience and learning through various certifications showcase your knowledge and skills making you a perfect fit for this role! 

2. Learn From Your Peers

For someone who is going to train countless people, knowing how to learn by themselves is necessary. In this case, the answer will be mentoring programs. Most companies run a formal mentor program that guides new Scrum Masters. If no such program exists in your organization, you must read books, ask questions in your peer groups, and participate in conferences and events.

3. Be the Agile Expert

For this role, one needs to be thorough with the principles of Agile software development. For their organization, it will help create better products, foster team collaboration, and ensure that everyone understands their roles.

4. Learn Everything That Scrum Is and Isn’t

Scrum is NOT a framework that teams can follow if they want to become organized or efficient. It is about getting everyone on board with the idea of self-organizing teams by creating clear expectations for each member.

Scrum is NOT an alternative to existing methods such as project management, SCRUM boards, etc., which are still valid techniques when used appropriately by experienced practitioners.

5. Gain a Business Perspective

You must understand the business domain, objectives, and outcomes. You need to ask a hundred relevant questions and know your organization better.

6. Communication is Key

You must communicate efficiently in writing and verbally, in person and on the phone. This will enable you to address questions from team members in any situation. 

7. Be Eloquent When it Comes to Conflict Management

The best way to handle conflicts is by speaking clearly during meetings, presentations, and team reviews. Be sure your words are always well thought out!

8. Understand the Demand and Salary Scenario

According to Money Control, Scrum Masters are in demand across the world. It was one of the top 15 emerging roles in 2023. As per the Dice Tech Salary Report, an average technologist makes $104,566 annually. A Scrum Master’s salary coincides with this salary figure.

9. Lastly, Stay Motivated!

You just got your guide to success in how to become a scrum master. Of course, there are many steps involved, but the rewards are great. 

Frequently Asked Questions 1. Should I Become a Scrum Master or Project Manager?

Both these roles have their own significance. While Scrum Master works within the Scrum framework by implementing Scrum principles, the project manager focuses on the logistical elements of a project. 

2. Can You Be a Scrum Master With No Experience?

If you have a drive for Agile, various certifications, and a passion for better organization, you can become a Scrum Master without experience. Skills matter!

3. How Long Does it Take to Become a Scrum Master?

First, you need to develop hard and soft skills to become a Scrum Master, which depends on your current skill set. Once you’re ready to become a Certified Scrum Master, you’ll need to take a CSM course with a Certified Scrum trainer, which takes 16 hours of training over two days.

4. Are Scrum Masters in Demand?

Yes, they are! Experts say the number of Certified Scrum Masters and Scrum professionals will grow by 38% this decade.

5. What is the Average Salary of a Scrum Master?

The average salary of a Scrum Master in the US is currently around $104,579. As you might expect, the average salary of a Scrum Master varies from country to country. 

By Saloni Neema

Write to us at [email protected]

How To Think Critically As A Business Owner

Critical thinking in the workplace ensures objective and efficient problem-solving; it’s essential for your business’s success. 

When teams employ critical thinking, they gain enhanced analytical competency, communication, emotional intelligence and general problem-solving skills. 

Patiently teach critical thinking in the workplace until it becomes a second-nature skill for employees across your organization. 

This article is for small business owners and managers who want to improve critical thinking in their companies to enhance problem-solving and reduce costly mistakes. 

Many professionals hope to pursue careers they’re passionate about so they can find joy and meaning in their work. Caring deeply about your work is vital for engagement and productivity, but balancing emotions with critical thinking is essential in the workplace. 

When employees engage in critical thinking, they use an independent, reflective thought process to evaluate issues and solve problems based on knowledge and objective evidence. 

Critical thinking skills can guide your organization toward success, but to truly maximize the problem-solving benefits of critical thinking, it’s crucial to teach this skill to your entire team. We’ll explore critical thinking skills and how to teach them in the workplace to help your business improve its decision-making and problem-solving. 

What is critical thinking?

Jen Lawrence, co-author of Engage the Fox: A Business Fable About Thinking Critically and Motivating Your Team, defines critical thinking as “the ability to solve problems effectively by systematically gathering information about an issue, generating further ideas involving a variety of perspectives, evaluating the information using logic, and making sure everyone involved is on board.”

This is a complex definition for a challenging concept. Though critical thinking might seem as straightforward as stepping back and using a formal thinking process instead of reacting instinctively to conflicts or problems, it is actually a much more challenging task.

Critical thinking’s ultimate goal is ensuring you have the best answer to a problem with maximum buy-in from all parties involved – an outcome that will ultimately save your business time, money and stress.

Why is critical thinking essential in the workplace?

A World Economic Forum report revealed that critical thinking is one of the most in-demand career skills employers seek when trying to attract and retain the best employees – and employers believe critical thinking skills will become even more necessary in the coming years. 

Critical thinking in the workplace guarantees objective and efficient problem-solving, ultimately reducing costly errors and ensuring that your organization’s resources are used wisely. Team members employing critical thinking can connect ideas, spot errors and inconsistencies, and make the best decisions most often. 

Employees with critical thinking are also more likely to accomplish the following:

Analyzing information

Thinking outside the box

Coming up with creative solutions to sudden problems

Devising thought-through, systematic plans

Requiring less supervision

Did You Know?

Critical thinkers are sure about the reasoning behind their decisions, allowing them to communicate with employees clearly. This level of communication enhances employee engagement.

What are critical thinking skills?

Critical thinking is a soft skill that comprises multiple interpersonal and analytical abilities and attributes. Here are some essential critical thinking skills that can support workforce success.

Observation: Employees with critical thinking can easily sense and identify an existing problem – and even predict potential issues – based on their experience and sharp perception. They’re willing to embrace multiple points of view and look at the big picture. 

Analytical thinking: Analytical thinkers collect data from multiple sources, reject bias, and ask thoughtful questions. When approaching a problem, they gather and double-check facts, assess independent research, and sift through information to determine what’s accurate and what can help resolve the problem. 

Open-mindedness: Employees who demonstrate critical thinking are open-minded – not afraid to consider opinions and information that differ from their beliefs and assumptions. They listen to colleagues; they can let go of personal biases and recognize that a problem’s solution can come from unexpected sources. 

Problem-solving attitude: Critical thinkers possess a positive attitude toward problem-solving and look for optimal solutions to issues they’ve identified and analyzed. They are usually proactive and willing to offer suggestions based on all the information they receive. [Related article: How to Develop a Positive Attitude in the Workplace]

Communication: When managers make a decision, they must share it with the rest of the team and other stakeholders. Critical thinkers demonstrate excellent communication skills and can provide supporting arguments and evidence that substantiate the decision to ensure the entire team is on the same page. 

What are the benefits of critical thinking in the workplace?

Many workplaces operate at a frantic tempo that reinforces hasty thinking and rushed business decisions, resulting in costly mistakes and blunders. When employees are trained in critical thinking, they learn to slow the pace and gather crucial information before making decisions. 

Along with reducing costly errors, critical thinking in the workplace brings the following benefits: 

Critical thinking improves communication. When employees think more clearly and aren’t swayed by emotion, they communicate better. “If you can think more clearly and better articulate your positions, you can better engage in discussions and make a much more meaningful contribution in your job,” said David Welton, managing partner at Grove Critical Thinking.

Critical thinking boosts emotional intelligence. It might seem counterintuitive to associate analytical rationality with emotional intelligence. However, team members who possess critical thinking skills are less prone to rash, emotion-driven decisions. Instead, they take time to analyze the situation and make the most informed decision while being mindful and respectful of the emotional and ethical implications. 

Critical thinking encourages creativity. Critical thinkers are open to new ideas and perspectives and accumulate a significant amount of information when facing decisions. Because of this, they’re more likely to come up with creative solutions. They are also curious and don’t shy away from asking open-ended questions. 

Critical thinking saves time and money. By encouraging critical thinking in the workplace, you minimize the need for supervision, catch potential problems early, promote independence and initiative, and free managers to focus on other duties. All this helps your company save valuable time and resources. 

Did You Know?

Critical thinking skills are essential for dealing with difficult customers because they help your team make informed decisions while managing stressful situations.

How do you teach critical thinking in the workplace?

Experts agree that critical thinking is a teachable skill. Both Lawrence and Welton recommend exploring critical thinking training programs and methods to improve your workplace’s critical thinking proficiency. Here’s a breakdown of how to teach critical thinking in the workplace: 

Identify problem areas. Executives and managers should assess workplace areas most lacking in critical thinking. If mistakes are consistently made, determine whether the issue is a lack of critical thinking or an inherent issue with a team or process. After identifying areas that lack critical thinking, research the type of training best suited to your organization. 

Start small. Employees newly embracing critical thinking might have trouble tackling large issues immediately. Instead, present them with smaller challenges. “Start practicing critical thinking as a skill with smaller problems as examples, and then work your way up to larger problems,” Lawrence said.

Act preemptively. Teaching and implementing critical thinking training and methodology takes time and patience. Lawrence emphasized that critical thinking skills are best acquired during a time of calm. It might feel urgent to seek critical thinking during a crisis, but critical thinking is a challenging skill to learn amid panic and stress. Critical thinking training is best done preemptively so that when a crisis hits, employees will be prepared and critical thinking will come naturally.

Allow sufficient time. From a managerial perspective, giving employees extra time on projects or problems might feel stressful in the middle of deadlines and executive pressures. But if you want those working for you to engage in critical thinking processes, it’s imperative to give them ample time. Allowing employees sufficient time to work through their critical thinking process can save the company time and money in the long run.

How do you identify successful critical thinking?

Successful critical thinking happens during a crisis, not after.

Lawrence provided an example involving restaurants and waitstaff: If a customer has a bad experience at a restaurant, a server using critical thinking skills will be more likely to figure out a solution to save the interaction, such as offering a free appetizer or discount. “This can save the hard-earned customer relationship you spent a lot of marketing dollars to create,” Lawrence said. This concept is applicable across many business and organizational structures. 

You should also be aware of signs of a lack of critical thinking. Lawrence pointed out that companies that change strategy rapidly, moving from one thing to the next, are likely not engaging in critical thinking. This is also the case at companies that seem to have good ideas but have trouble executing them.

As with many issues in business, company leadership determines how the rest of the organization acts. If leaders have excellent ideas but don’t follow critical thinking processes, their team will not buy into those ideas, and the company will suffer. This is why critical thinking skills often accompany positive communication skills.

“Critical thinking doesn’t just help you arrive at the best answer, but at a solution most people embrace,” Lawrence said. Modeling critical thinking at the top will help the skill trickle down to the rest of the organization, no matter your company’s type or size.


To get your employees thinking critically, conduct employee surveys with well-designed questions to help them identify issues and solutions.

Critical thinking is the key to your business success

When critical thinking is actively implemented in an organization, mistakes are minimized, and operations run more seamlessly. 

With training, time and patience, critical thinking can become a second-nature skill for employees at all levels of experience and seniority. The money, time and conflict you’ll save in the long run are worth the extra effort of implementing critical thinking in your workplace.

Rebecka Green contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

How To Make Money As A Freelancer? – Webnots

Employers worldwide are trimming the number of employees on payroll, over the last decade. Reasons for this reluctance to hire full-time staff are many: High salaries and perks demanded by experienced professionals, complex labor laws and economic upheavals that strike global economy sans prior warning. Instead, growing number of small and large companies now look to freelancers to work on short, medium and long-term contract basis. It saves them money as well bother of paying a plethora of perks mandatory under labor laws, such as medical insurance, retirement benefits and overtime, among others.

Statistics Speak

A 2023 study, “Freelancing in America” clearly highlights the growing trend of freelancing. In 2023, whopping 35 percent of America’s workforce- or- about 55 million workers are freelancers. Collectively, they earned over US$ 1 trillion, says a joint study conducted by leadng freelance work portal, Upwork and America’s Freelancers Association.

Europe accounts for almost an equal percentage of freelance workforce according to a study by Payoneer, a global payments gateway provider as well as employment statistics compiled by the European Commission.

These figures amply prove, freelance jobs rapidly becoming the preferred source of income for people across the world.

Making Money as Freelancer

For those aspiring to work as freelancers, we provide a few vital tips and tweaks that can help you make money.

Never Quit Work

This is a golden rule that most would-be freelancers flout. Leaving fulltime employment to work as freelancer may sound great. Indeed, there are intrinsic benefits of working as freelancer since you have flexibility of working at will. However, holding on to fulltime job before entering the freelance market has inherent benefits: Firstly, it ensures your regular income. Secondly, you gain vital experience and develop a network of contacts while employed. And finally, mentioning your full-time work lends a lot of credibility to job searches as freelancer.

Find Telecommute Jobs

With growing popularity of remote or telecommute jobs, you get flexibility of working from any place and often, at your convenience. Before taking freelance jobs, find telecommute work in your field. Telecommute work pays well and often can help you acquire and improve your existing skills. Further, you benefit from a fixed income that negates any uncertainties posed by freelance work.

Skills Matter

Before leaving fixed jobs, find if your skills are in demand in the freelance work market. Also research about how much you can earn by freelancing, prospective employers and median pay-scales for your qualifications and experience. Hone and fine-tune skills frequently while acquiring new ones that support your freelance work. Experts are in demand and hence attract much higher pay. Position your skills in a manner that attract the highest demand. Indentifying the niche industry you wish to serve is important since it better helps to pitch your skills.

Register Online

Nowadays, almost every industry posts its requirements for freelancers online. To get maximum contracts or work, you need to register yourself on some very reputed freelance website. A simple search on the Internet will reveal several freelance work portals. Along with details including name, qualification and contact details, specifically mention academic qualifications, work experience, special skills and unclassified information of projects executed either at full-time work or as freelancer. While registering, take your skills and experience into account.

Define Your Services

The choice of registering online as a specialized freelancer or in the ‘general’ category is solely yours. Generally, specialists get more pay since you can get hired for some exclusive project. The flipside is, specialist jobs are often fewer than the ‘general’ category. Before you define your services, be clear about the type of tasks you wish to undertake and those best avoided. Also consider the time you will spend on work: A specialist job may pay more but involve long hours while a general one would pay lower yet get completed quickly, leaving you time for more work and extra earnings.

Fix A Price Tag

Something most freelancers neglect is fixing a price tag for services. Often, they skip fixing a price for fears of bagging few contracts or losing to those quoting low prices. As explained earlier, it is best to acquaint yourself with median prices for freelance jobs in your specialization. It is a myth that employers choose lowest bidders: With proper blend of skills and experience, you can get a freelance contract for higher pay.

Deploy Social Media Keep References Ready

Word of mouth publicity is also something most freelancers tend to neglect. Keep a great network of references ready that can vouch for your work integrity and superior quality. Often, companies looking for freelancers ask references. They may not contact any person you provide as reference. However, good references create a better impression through your CV while looking for freelance jobs. For projects completed, try obtaining letters of appreciation and recommendations, wherever possible. These come handy while dealing with picky employers or in situations where fierce competition exists for a single yet coveted freelance post.

Join Freelance Associations/ Guilds

Due to rising popularity of freelance work, there are several local, national and international associations that bring freelancers together from diverse sectors. Joining such associations and guilds keeps you informed about latest trends in your industry, conditions and developments in your native land as well as foreign countries, government policies, existing pay scales and other data that helps you pitch yourself better during job searches. Attend lectures and gatherings wherever and whenever possible, which increases your network of peers and professionals.

Multiple Contracts

Often, you will come across freelance contracts that time consuming and may require long work hours. Regardless, never settle for a single contract. Ensure you have at least two or three more contracts that are easier to complete and can be done in some spare time. Preferably, such easier contracts should be of shorter duration that ensures you are financially stable. Offer astute and realistic deadlines to your employer. These are vital for every freelancer looking at working for large corporations. Often, employers demand freelancer complete time within deadlines that can prove too short. Never commit to any deadline unless you are absolutely sure of delivering the required work within the stipulated time. Missing deadlines can cause you to lose time, money and effort while creating a negative impression in the freelance market.

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