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On the contrary, sites with crappy UI make you feel like you’re lost and wasting your time.
Why is having a sticky website so important? It enhances your site by making it more attractive, fun and rewarding to the user. Let’s go over some benefits.Benefits Of A Sticky Website More Time On Site
Frequent visitors will be well informed of new product launches, sales promotions, seasonal offers and any improvements made on your existing products. They’ll become loyal customers, eventually influencing their friends to become customers also.More Social Sharing Better Relationships
A sticky website creates a long-lasting relationship with users and they will become part of the site and product development process. They will always have a reason to visit your site and thus stay informed of any new developments or upcoming events thus grow to trust in your brand.More Conversions
A sticky website boosts your sales. Repeat visitors become buyers, and subsequently repeat customers. Once loyalty is established, you have a database of must-buy visitors. For first time visitors, trial orders lead to real business and hence increased sales. Though this may take time, you will eventually register profits beyond your imagination. This is how you start rising to the top and eventually become a leader in the field.
Tips To Making Your Site Super Sticky
The internet business scene is fast changing, and so keeping in touch with new developments and industry news will help you stay ahead. The following are some helpful tips for online business owners to make their site more impressionable.
Give it a professional outlook and attractive appearance. People will judge your brand depending on the appearance of your site. A site that has a professional outlook will help establish credibility among the visitors and hence convert them into buyers. Remember that your visitors have limited time to browse through millions of related sites, and so the best favor you can do yourself is create a site that they will stick to. Make it attractive enough to catch their attention. Have the target client in mind when creating the site and ask yourself whether the design and layout can make you want to browse through.
Use a simple interface. Simple links such as to go to the previous page, next page, the top or bottom of page or to the home page are important for anyone who desires to create a sticky website. Browsing through different pages within your site should be easy and fast. If the site looks complicated or difficult to browse through, users will try to avoid it as they will consider it a waste of time. Try to make their life easier by creating a solid UI that makes sense.
Focus on solving the problems and answering the questions of your visitors. People visit your site because they are looking for the right answers and solutions. Whether it is losing weight without pain, ways to save money or link building tactics that won’t leave a footprint, tell them what you have for them. In fact, let your visitors know what you do as soon as they arrive to your home page. Having clear calls to action are one of the simplest ingredients of creating a sticky site.
Introduce your product(s) in a revolutionary way. Your customer base has probably come across so many similar products, some of which did not work. Be the one to tell them why your product is different, and how it is different from all the others.
If possible, offer them a trial version or a free sample of the product. Allowing users to sample your product before ordering will build trust and they will even refer more people. There are those who will buy as soon as they realize that you have a sample, as this is a sign of quality and credibility of your brand.
Just like Grandmother’s sticky buns, creating a sticky website doesn’t happen overnight. Trial and error is the name of the game and its how we all progress. Consider some of these tips and try implementing them to see how they affect your business for the better! I’d be interested to hear what other special ingredients are being used out there to make sticky sites, so please share!
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These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.
If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on top of your existing site, now is the time to undertake this process using the tips below. In addition, even if you already make use of a responsive mobile design, then you’ll still want to review this information, as mobile SEO best practices are constantly changing.
Here’s how to build a mobile website that’s appealing to both users and the search engine spiders:User Experience Tips Tip #1: Understand How Mobile Consumers Interact with Websites
Your absolute first step in the mobile website development process should be to put some serious thought into how on-the-go users will interact differently with your mobile website than with your desktop version.
For example, suppose you’re a New York City restaurant who’s building a mobile website version for the first time. While your desktop version may (and should) contain beautifully executed pages describing your chef’s culinary background and inspiration in detail, this information is worse than useless on a mobile site.
A mobile visitor is accessing your website via smartphone or tablet with a specific mission in mind. Maybe he needs to know when you’re open or maybe she wants directions to your location. These visitors aren’t on your site to browse—they’re there for immediate information. As a result, it’s important that you begin the mobile design process from this mindset to ensure that the elements you choose to include on this limited website version serve your user’s needs, not your business’s ego.Tip #2: Declutter Your Mobile Interface
Assuming you followed the process described in Tip #1, your mobile website version should contain only the features necessary for immediate access from a smartphone or tablet. Even still, it’s best to follow the timeless wisdom of Coco Chanel and “take off one piece of jewelry before leaving the house.”
When it comes to the tiny screens of the mobile world, white space is your friend. Include one fewer feature than you think your viewers actually need, and their eyes will thank you!Tip #3: Maintain Consistent Branding
Though the caveat about Flash files on mobile devices used to apply to Apple users only, even Android recently made the announcement that it would stop supporting Adobe Flash installs for new device users as of August 15, 2012.
But for the uninitiated, I’ll keep it simple … Pop-ups are a pain in the ass on mobile devices, and even if they somehow manage to improve your mobile conversion rates, I guarantee that they’re doing significantly more damage to your brand’s image. Do everyone a favor and get rid of them!Tip #6: Include a Link Back to Your Full Website
Finally, no matter how you build or structure your mobile website version, make sure it includes a link back to your full website. Although 95 percent of mobile viewers will access your site to obtain specific pieces of information only, you may still wind up with a few who want to interact with features you’ve left out of your mobile interface. Don’t frustrate these users by keeping them stuck in a mobile website redirect loop. Instead, make it obvious how to navigate back to your main site if viewers so desire.SEO Tips Tip #1: Use Responsive Web Design to Serve Up the Same HTML with Separate CSS
The following recommendation on how to best handle mobile website design comes straight from Google’s mouth:
Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.
If you can’t use responsive website design for some reason, Google will still support serving different HTML content, either on the same URL or separate “mobile versus desktop” URLs (though you may need to take additional steps to ensure that the Googlebot can index these instances appropriately).Tip #2: Use a Mobile URL with Automatic Redirection
One final mobile SEO misconception to clear up is the idea that canonical tags should be left off of all duplicate mobile URLs (with the common exception being a site’s home page).
However, as a result of Google’s clarifications on the subject, it now appears that the canonical tag should be used on all mobile pages—even if the content on these equivalent pages is slightly different. Doing so won’t prohibit your pages from ranking for unique keywords on the appropriate platforms, even though the canonical tag is in place.
The important lesson that webmasters should take from Google’s most recent announcements is that the world of mobile SEO is always changing. While it will always be important to understand the needs of your mobile users and to update your mobile interface design to best meet these priorities, keep in mind that the appropriate way to handle mobile website setup may change from time to time from an SEO perspective.
As a result, it’s imperative that your mobile website design do not become a “set it and forget it” type of thing. Make it a point to continually update your design and to implement any new recommendations that come out from Google or industry websites, and you’ll consistently see the best results when it comes to mobile performance.
Image Credit: Shutterstock / Reinhold Foeger
Buying and selling website with content, domain and apps is a popular business. This field is occupied with brokers who handle bulk buy / sell orders as a profession business. It is difficult task for individual site owners to find an appropriate seller and transfer the complete site. In this article we will discuss how to initiate the selling of your website and find a suitable seller.Evaluate Your Website
Before thinking of selling your site, the first important thing you should be aware of is the approximate worth of your website. There are many online tools available to calculate the estimated worth of a website. The general rules are simple:
The other factors like Alexa rank, Google PageRank and traffic from United States / UK are considered to increase the worth of your website.Display “For Sale” Banner
Once you have an expected value of your site then start displaying an ad banner to show your interest of selling the site. It can be a top notification bar driving the users to a detailed sale page. List down the following information in details on the sale page:
The purpose and scope of your site.
The reason for selling the site.
Traffic and revenue data.
After sales support details.
Email and contact form to get in touch with you.Finding a Marketplace for Selling
If your site is relatively new, then displaying banner may not help much as there will be less buyers reading your content. The best way is look for marketplaces to put your site on auction. chúng tôi is one of best marketplace for selling your site formally to the interested buyer.
Flippa Marketplace for Selling Websites
Register for a new account and get an evaluation for your site as a first step. Flippa group the sites into two categories:
Established sites – older than 3 months sites with traffic and revenue data.
Starter sites – less than 3 months sites with no or less traffic and revenue.
You have two ways to sell a website – on public auction or through a classified listing. Public auction will cost you $19 and $9 for established site and starter site respectively. Classified listing is free but may take longer time to get a suitable buyer.
Selling Website on Flippa
On top the auction fee, the seller also needs to pay a success fee of 10% of the sale.Factors Behind Website Sales
Besides finding a seller there are many other hidden factors involved in this process which makes it very difficult to strike a deal:
Price of domain – if your domain is expiring soon then the buyer needs to renew it which is a hidden cost for the buyer. Also the domain needs to be transferred to the buyer account at first.
Cost of hosting – often overlooked is the cost of hosting a website. As a seller you need to clearly specify your current hosting plan and the support for transferring your site to other hosting companies.
Email accounts – any email accounts linked to the domain and hosting should also be transferred. If you use Google Apps for business then mention this clearly as it needs additional cost for continuing.
Content and design – sites having duplicate content and selling affiliate links will not have much value on the marketplace. If you have unique content then the buyer needs to update it continuously to keep the search engine ranking and traffic.
Theme and Plugins – premium plugins and theme used on the site might have been sold under single license to seller. This will be additional cost for buyer to maintain the theme and plugins in order to run the site.Conclusion
Building a website is a passion and should not be a time pass activity. It also needs investment of lot of time and money to bring the site into a decent shape. But when there is a situation to sell your website, it is rather more difficult than building a site. As an individual site owner with limited traffic, you may not be able to get the right price for your site in public bidding. If you decided to sell your site then prepare well before with the expected sale amount, provide all necessary details to the bidders and wait for suitable strike price to complete the sale. Though the selling process looks difficult, definitely it is possible to sell a good website on the marketplace for good value.
If you’re struggling to get a form on your site, you could install a plugin for basic functionality, but that may further slow down your site if you already have many plugins.
With Google Forms, you not only get to add a form to your site faster, but you also get more features. For instance, you can insert media files, import questions, integrate easily with WordPress and email, share on more platforms, and enjoy additional storage in Google Drive.
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Additionally, Google Forms allows you to collaborate with your teammates, and track all results from your forms from different channels, not just your site.
Here’s how you can quickly embed Google Forms on your website in just a few simple steps.How to Embed Google Forms on Your Website
To get started, you’ll need a Google Form and its embed code, which you’ll add to the page or post where you want the form to appear on your site.Create a Google Form
Select the Blank tile from the toolbar to create your form from scratch, or select a template from the available options.
Add a title and description to your form.
Next, use the toolbar on the right to add questions, import questions from a different form, upload videos and images, or add a section.
If you want to choose the answer type, select the arrow next to the answer type section.
From the options, you can choose to let users leave a short answer or paragraph, multiple choice, mark checkboxes, or select choices from a dropdown menu.
To customize or change the form’s theme, use the palette icon at the top right side of the screen.
You can also preview the final design using the eye icon before saving and embedding it on your website.
If you want to collect email addresses, limit users to one response each, or allow them to edit their responses after submitting the form, select the Advanced Settings (gear icon).
Select the three-dot icon for more options such as adding collaborators, undoing actions, adding preferences, or add-ons from Google Workspace Marketplace.
Note: Selecting Add Collaborators specifically allows you to invite members of your team to work on the form. You can send invites using the link-sharing option or type in their email addresses and they’ll receive an email notification with the invite.Embed Your Google Form on Your Website
Now that you have your Google Form ready, the next step is to add it to your website. To do this, you need to get the form’s embed code, which is a unique code snippet that you’ll add to the page or post where you want the form to appear.
To get the form’s embed code, select Send at the top right side of the form editor window.
In the Send form, you’ll see various options you can use to share the form for example via a link, email, social media, or HTML. You can choose whether to share the form on Facebook or Twitter, or send it to your email list of subscribers.
In the Embed HTML field, you’ll see a code snippet, as well as the width and height boxes where you can change the size dimensions for your embedded form.
Select Copy to copy the embed code and go to your website’s dashboard.Add Your Google Form’s Embed Code to Your Website
Now that you have your embed code, sign in to your site’s admin dashboard and go to the page or post where you want to embed the form.
Note: Instructions in this guide apply to WordPress using the Gutenberg/Block Editor.
The first step is to add a custom HTML block. To do this, open the block editor by selecting Pages or Posts in the admin panel and find the page or post you want to edit.
Select Add block (+) icon at the top left side of the block editor next to the WordPress logo.z
Go to the Formatting section and scroll down to find and select Custom HTML.
Paste the HTML code snippet you copied earlier into the field provided.
In the Custom HTML block’s toolbar, select the Preview tab to see a preview of how your form will appear on your website.
Your Google Form will appear on your page or post.
Make sure you update your post or page after editing for the changes to be saved.Craft the Perfect Form for Your Site
Whether you want to add a survey to your site, an order form to your online store, event registration, or contact form, Google Forms can help you create the perfect forms for your website.
Check out our guides on how to embed Google Calendar on your website and how to create your own coupon popup in WordPress for added functionality and better user experience.
Create Your Gun-Friendly Website with Appy Pie’s AI Website Builder
Create a powerful online presence for your gun store or firearm-related business with Appy Pie’s Gun-Friendly Website Builder. Our AI-powered platform empowers you to build a professional website that caters specifically to the needs of gun enthusiasts and customers in the firearms industry. Whether you’re selling firearms, accessories, or providing gun-related services, our website builder ensures a seamless and engaging experience for your target audience.Features of Appy Pie’s AI Gun-Friendly Website Builder
User-Friendly Interface: Build your gun-friendly website with ease using our intuitive drag-and-drop interface that requires no coding or technical skills.
Secure E-commerce Integration: Seamlessly integrate secure payment gateways and e-commerce features to enable smooth transactions for customers purchasing firearms, accessories, or related products.
Product Catalog Management: Organize and showcase your firearms inventory, accessories, and related products in a visually appealing and easily searchable manner.
Responsive Design: Ensure your gun-friendly website looks stunning and functions flawlessly on desktops, tablets, and smartphones, offering a seamless user experience across all devices.
Customer Reviews and Testimonials: Highlight customer feedback and testimonials to build trust and credibility among your target audience.Benefits of Using Appy Pie’s AI Gun-Friendly Website Builder
Compliance with Gun Laws: Our website builder takes into account the legal and regulatory requirements of the firearms industry, helping you maintain compliance with relevant gun laws and regulations.
Customizable Design: Personalize the design of your gun-friendly website by selecting from a wide range of templates, color schemes, and fonts, ensuring your website reflects your brand identity.
SEO Optimization: Optimize your website’s visibility in search engines to attract organic traffic and potential customers interested in firearms and related products.
Customer Engagement: Utilize interactive features such as live chat, contact forms, and social media integration to engage with your audience and build lasting relationships.How to Create a Gun Store Website with Appy Pie’s AI Gun-Friendly Website Builder?
Sign up for Appy Pie’s AI Gun-Friendly Website Builder and choose a template that best suits your gun store or firearms business.
Customize your website by adding relevant pages, product categories, and essential information about your business and services.
Incorporate e-commerce features to enable online sales, including secure payment gateways, product listings, and a streamlined checkout process.
Design your website’s layout and appearance by selecting a theme, uploading your logo, and customizing color schemes to match your brand.
Optimize your website for search engines by adding relevant keywords, meta tags, and descriptions to improve its visibility in search results.
Test your website’s functionality, responsiveness, and user experience across different devices and browsers to ensure a smooth and seamless experience for visitors.
Publish your gun-friendly website and make it accessible to your target audience, promoting your products, services, and expertise in the firearms industry.
With Appy Pie’s AI Website Builder, you can create a professional and engaging online presence for your gun store or firearms business. Benefit from a user-friendly interface, secure e-commerce integration, and customizable design options tailored to the specific needs of the firearms industry. Start building your gun-friendly website today and establish a strong online presence in the firearms market!
One of the best ways to keep people on your website longer and build up trust and conversions is through great content
Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give people a reason to stick around for longer so they can ultimately convert. One of the best ways to keep people on your website longer and build up trust and conversions is through great content.
Download our Free Resource – Top 10 common content marketing mistakes
This guide gives recommendations for marketers responsible for managing and improving content marketing who want to develop a more strategic approach.
In this blog post, I’m going to show you how to leverage content to keep people on your website longer.Why it’s important to keep people on your website for longer
Head over to your Google Analytics (or any other web analytics tool you’re using): what is your average session duration?
Generally, short average session duration is closely linked to high bounce rates and low conversion rates. After all, if people don’t find a reason to spend more time on your website, why would they sign up for your newsletter, or download your super impressive guide? Why would they come back for more or open your emails?
So if you’re struggling to keep people on your website for any considerable length of time – or simply want to boost your numbers up a bit – here’s how you can use your website and blog content to keep people on your website longer.Improve readability across your content
With the amount of content there is available online, only the best will make it – and the ones that know how to promote themselves.
You need to remember that it’s not just the quality of your content that keeps people interested, but also its readability. There are several important aspects that you need to look into to make your content more readable:Is your content easy to read on all devices?
It’s not enough to optimize your website for mobile devices and ensure it’s responsive; you also need to make sure that the actual content is easy to read, even on a small screen. You can see how many people visit your website from various devices by logging into your Google Analytics account and visiting Audience/Mobile reports.Break up your content with lots of sub-headlines and bulleted lists
It’s much easier to read – and skim – content that is broken up by clear sub-headlines, as well as lists. There’s little incentive for someone to read an article, for example, that’s basically one big paragraph; it’s tiring and even quite difficult when you’re using a smaller screen. On the other hand, if your post is properly formatted with sub-headlines and other similar elements, your content is much easier to skim through.Don’t write long paragraphs
Similarly, it’s quite tiring to read very long paragraphs. When editing your content, try to break up your paragraphs into smaller paragraphs of just about two to three sentences.Use lots of visual content throughout
Visuals can make a huge difference to your content’s readability. Make sure to use images, screenshots, GIFs, videos and other types of visual content regularly and consistently, throughout your written content.Leverage bold and italics to draw attention
Use bold and italics where necessary to draw the eye to certain parts of your content. Using bold, such as throughout lists, makes it easier to understand what each paragraph is about.Focus on long-form content that provides lots of value
I’m often surprised when looking at business blogs how many companies have a blog just for the sake of it. Their content is often very short and provides almost no value to the reader. So why would the reader stay around for longer?
On the other hand, a 2000-word how-to guide that provides actionable tips will not only keep people reading for longer, but it will also help boost your SEO and get you more shares, backlinks, traffic and conversions.
When planning your editorial calendar, try to focus less on quantity and more on quality: write long, detailed content (and follow the readability tips from earlier) that provides actual value to your audience.Interlinking and other methods for boosting page views per session
Ideally, you don’t just want your visitors to read one piece of content for longer. Instead, you want them to take their time with each piece of content but also view more pages from your website.
In order for them to do that, you need to make it easy for them:
Interlinking: This is good SEO practice, along with being a great method for driving people to see more of your content as well as your product/service pages or your landing pages. Whenever you write any content for your website, make it a habit to link to other content or pages, but only where the link is relevant. For example, if you’re writing a guide on Facebook Ads, you should also link back to any other content you might have on other Facebook marketing topics.
Related content: Another way to drive people to read more of your content/visit more pages, is to add “related posts” at the of blog post. You can do so easily with a plugin like Related Posts; if a reader liked your content and wants to read more, they’ll see links that are relevant to them, as you can see here.Use more videos throughout your website
Written content is so great for building up traffic, conversions and time spent on site, but video is – sometimes – even better.
It’s no secret that video marketing is all the rage right now, and the reason for that is that people love it. Video can help increase your engagement and your traffic – and when you use them on your website, they can also improve the time spent on site. For example, here are the results Wistia received by including more videos on their website and throughout their content:
As you can see, the pages with the highest average time spent on page all included videos; only one page without a video made in their top ten.
To create videos for your website, you can easily use tools like Wave.video and Biteable; tools like this offer templates and video stock footage that you can use to create beautiful videos, without having to put your hands on any cameras.
Try to create videos for your landing pages, your blog posts and anywhere else they make sense on your website and blog – then, simply keep an eye on your analytics to see which videos perform best and optimize your strategy as you go along.Conclusion
Getting visitors to spend more time on your website should be an important part of your marketing and optimization strategies. As I mentioned earlier, longer time spent on site can lead to improved bounce rates, as well as an increase in conversions. In other words, if you can drive quality traffic consistently and get people to spend time on your website, you’ll boost your sales – and therefore, grow your business faster and more efficiently.
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