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Proactively insuring your business typically costs much less than the cost of replacing assets and lost revenue when an unexpected problem occurs and you are uninsured. 

Do your research before you purchase small business insurance — this includes looking at your needs and resources as well as consulting with experts.

Think of your relationship with your insurance agent or broker as a long-term partnership rather than a transaction. 

This article is for small business owners and entrepreneurs looking for guidance on choosing the right kinds of insurance coverage to protect their businesses and themselves.

If you fail to plan, you plan to fail. Risk is an inherent part of business ownership, a reality for every small business and solo entrepreneur. Even though it may be unpleasant to think about, you need to account for that danger and plan how to handle any future issues. A business insurance policy is the best way for an entrepreneur or owner of a small business to plan for and mitigate some of the risks that come with its day-to-day operations. 

How to save money on small business insurance

Approach selecting business insurance the same way you’d address any problem or challenge in your operation — do your research. By assessing your needs, considering your options, looking at your current resources and consulting subject matter experts, you’ll be prepared to select the best small business insurance for your business.

1. Know what you need.

Every business has its unique risks and, therefore, unique insurance needs. Do your homework to select and purchase the coverage your business needs without paying for what you don’t require. Start with the basics. According to the Small Business Administration (SBA), companies with employees are legally required to have workers’ compensation, unemployment insurance and, in some locations, disability insurance.

After you’ve covered your business’s legally required basics for your employees, general liability insurance is a good place to start. This covers any third-party damages your business may incur — property damage, injuries or incidents that occur on your premises, certain legal defense costs if your company is sued, and reputational damage due to libel, slander or copyright infringement. 

Check to see if you qualify for a business owner’s policy (BOP) under the insurance carrier’s terms and conditions. A BOP will cover your business property in addition to general liability, which makes it a better overall deal.

“Generally, a BOP policy will offer more coverage for less money than the mono-line general liability policy,” said Jennifer Rasiah, founder of Givesurance, a company that allows members to donate 5 percent of their insurance premiums to charity.

Olavo Macedo Jr., senior managing director of mergers and acquisitions for insurance brokerage firm Risk Strategies Co., said that hired and non-owned automobile coverage is also a good idea if it’s not already part of your BOP. He also recommended cyber insurance, since data security is a top priority for more and more businesses.

“Cyber liability coverage … has become a necessity as many businesses utilize online platforms to transact business, and the collection, management, and protection of client data creates a huge risk,” Macedo said.

Key Takeaway

Small businesses in the same industry or market may seem similar, but each one is unique. That includes what kinds of insurance coverage they need.


Did you know that many small business insurance carriers offer discounts to customers that hold multiple policies? The same way you can receive a reduction for bundling home, life and auto insurance with one carrier in your personal life, you may be eligible for a discount on multiple business insurance policies when you use the same carrier.

Why choosing the right small business insurance is important

Hope for the best and plan for the worst. Small businesses are lean operations with limited cash flow and assets. Business owners and entrepreneurs must choose the right small business insurance that meets their needs to protect them from unexpected problems. 

Small businesses also need to protect their profits and cash reserves. Spending money today on unnecessary insurance is not just a waste of capital — it comes with opportunity costs. The cash you spend on an irrelevant insurance policy could have been used to repair equipment, purchase supplies, expand your distribution or marketing, or upgrade your materials. 

Benefits of small business insurance

Small business insurance protects your business operations and helps you achieve your long-term business goals. Insurance deductibles and premiums typically represent lower out-of-pocket expenses that you can plan for, as opposed to the high cost of replacing or repairing business assets and lost revenue without small business insurance. 

Assess your needs, do your research, and build a relationship with your insurance agent or broker to protect your business and your business goals. 

Leslie Pankowski contributed to this article. ​​Source interviews were conducted for a previous version of this article.

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Using Social Media: The Small Business Experience

I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media nor is my organisation’s present social media activity up there in comparison to the big brands.  But I do run our marketing, therefore I can share hands-on experience on what has worked for us and what we’re planning.

Before I get to how we’re using social media, here is a brief snapshot of our organisation.

Company Background

We have a large High Street store in Maldon, Essex and a growing e-commerce business, The Emporium Direct.  Like many, we originally started trading on eBay, then moved onto Amazon and eventually our own website.

Marketplace tips

Our success has been down to the following:

Selling a mixture of niche, general and branded products – this allows us to enter multiple markets, gain additional traffic and custom all year round as opposed to only certain times of the year

Having multiple marketplace accounts – the internet is an ever-expanding net therefore the more stores and/or products you have floating out there the more likely you will sell

Aspiring to the highest standard of customer service – just because you sell online does not mean customer service should waiver – maintain excellent customer at all times

Trading in retail for over 25 years, we have a wealth of experience, contacts and know-how and we apply this to our e-commerce business

Despite being fairly successful on our marketplace accounts, it is increasingly clear that unless you are a large, well-known brand coupled with equally large resources, selling and converting sales online through your own direct website is no easy task.  However, it is a great challenge and one we plan to get to grips with after the busy Christmas trading period.

Why Social Media?

I think it is fair to say that unless you have been hiding for the last few years, the social media revolution is here to stay and is not a force any reputable business can ignore.  We want to use social media to give our brand more personality, to engage more with customers, to create open dialogue with them and promote our business as well other local businesses near us.  Facebook in particular is great for this.

One suggestion of ours is to start including more images and videos of key areas of interest in the historic, market town of Maldon, Essex which is situated on the Blackwater estuary and surrounded by beautiful countryside with myriad places of interest.  Some might argue that doing this is a waste of time and money.  However, and as stated above, we are not using social media to bombard customers with products, it is more about engagement, community and giving our brand the personality we know it has.

Another point to consider  (I read the post on Smart Insights and similar here) is that search engines are now using social media activity as a ranking factor therefore once again, creating relevant useful content becomes increasingly important.

My final point, and similar to the other guests’ posts regarding the travel industry, is that the retail industry is also going through a revolution.  The worst trading conditions for many years, if not ever, coupled with the internet, have transformed the entire business environment.

Using social media is a great way for businesses, particularly SME’s, to engage with customers and promote their brand at minimal costs.  Although the costs may be minimal (free to setup social media accounts and only time to update them), we believe the strategy and use of social media are only worth our investment providing we adhere to the following methods:

Create a community allowing open dialogue between our business and customers

Provide useful content such as: photos and videos of our business and the surrounding area, product reviews, customer reviews, business opinions and any other information useful to our business and customers

Avoid pushy sales onto people – we believe social media is a place where people want to be totally honest with one another and do not want to be bombarded with commercialism

The following are our main social media priorities in the coming year:

Facebook page: We have started adding photos of Maldon and the surrounding area and are promoting our High Street, business partners and anything else related to this lovely area.  We would also like to run campaigns on here too.  Our Facebook page is more for community, open dialogue and genuine interaction, not sales bombardment.  We have Facebook profiles ourselves so respect the fact not many people want to be always bothered.

Foursquare: As the web transitions into web 3.0, we believe we need to look at location marketing.  Foursquare is perfect for this as it allows users to discuss, tag and share our businesses content directly to their phone.  For example, we could run a campaign whereby the first person to check-in at our High Street store through their mobile device receives a discount, a free product or voucher for use in one of town’s lovely coffee shops and cafes. There are numerous ways marketers can promote their business and engage with fans but it is essential that as a business we look into this now so we can gain experience in this new area of digital marketing.

Twitter: We will use Twitter for relevant updates and links to our content.  The popularity of Twitter indicates that we cannot ignore this social media powerhouse even though the two above appear more commercially useful at present.

LinkedIn: We will use LinkedIn to create a professional profile for our business and make relevant updates when necessary.

Hootsuite: Hootsuite is the excellent software that allows digital marketers to manage and populate these channels since this gives a single place to update the profiles with analytics.  And it’s free!


I am definitely not an expert on social media marketing.  However, from the little experience I do have, I believe businesses should provide relevant and useful content to users but not with the sole intention of trying to gain sales.  Using this approach, you can help shape your brands’ personality, engage and interact with customers, give your business a fantastic public relations platform and also improve your website search engine results position.

How To Save A Route On Google Maps

Google Maps can get you from point A to point B (or C, or D) in many different ways. Most people search for routes on the fly, but you can also save them for convenience, and access some routes offline. Let’s go over how to save a route in Google Maps.


To save a route in Google Maps for Android or iOS:

Open Google Maps. While connected to the internet, enter your route into the Search here field, including starting, end, and any mid-points.

At the bottom, tap Pin to pin the route to the Go tab in Google Maps. Alternatively, you can select the ⋮ button in the top-right corner and, from the dropdown menu, select Add route to Home screen. That option isn’t available on iOS.


Saving a route in Google Maps on iPhone or Android

Saving a route in Google Maps using your computer

Using routes and directions offline

How to save a route in Google Maps (Android and iOS)

Currently, saving a route on Google Maps entails “pinning” a recommended route, or on Android, adding a route to your homescreen. This doesn’t automatically allow you to access your route or directions offline. To see routes when disconnected from the internet, you need to download an offline map that encompasses your starting location and destination.

How to pin a route in Google Maps

Ensure your Android or iOS device is connected to the internet, then open the Google Maps app.

Enter your destination in the Search here field, then complete your route by choose a start point and any midpoints.

Select Directions and make sure your method of transportation is Driving. Pinning doesn’t work for Transit, Walking, Rideshare, or Cycling, at least not yet.

In the bottom bar, where it shows how long it will take to get to your destination, there should be three buttons: Start, Steps, and Pin. Select Pin to pin this route to the Go tab in Google Maps.

Add route to Home screen

Curtis Joe / Android Authority

If you’re on Android and you want even quicker access to your most-frequented routes, you can make them appear on your homescreen. To do this:

Ensure your Android device is connected to the internet, then open the Google Maps app.

Enter your destination address in the Search here field. Fill out the rest of your route as well.

Press the ⋮ button in the top right corner, and, from the dropdown menu, select Add route to Home screen.

Long-press the icon in the middle, and then you can drag and place that icon anywhere on your device’s homescreen. There’s also an Add automatically option.

Send directions to your email inbox

Curtis Joe / Android Authority

Another way to save your route is to email your route’s directions to yourself. To send directions to your email inbox from the Google Maps app:

Ensure your Android or iOS device is connected to the internet, then open Google Maps.

Enter your route using the Search here field.

Press the ⋮ button in the top right corner.

From the following dropdown menu, select Share directions; this will open the Share popup.

Curtis Joe / Android Authority

How to save a route in Google Maps (PC and Mac)

You have three options for saving routes in Google Maps via your computer. You can send the route to your phone, share it, or print it. When printing route directions, you’re given the option to include the map, or text only.

On your computer, open a browser. Go to the Google Maps website.

Using the Search Google Maps field, enter your desired destination.

Choose your starting point. You can also use Your location as the starting point by allowing Google Maps to access your location.

Choose your method of transportation: Driving, Transit, Walking, or Cycling.

Paste the link wherever you’d like to save it. You can email the link to yourself by going to your email client, starting a new message, addressing it to yourself, and then pasting the link in the body of the email.

How to see routes and directions offline

Aside from emailing yourself a route, there are limited options for seeing your routes offline.

After pinning a route or adding it to your homescreen, you can download a map (or maps) within the Google Maps app to see all pertinent locations offline. This will allow you to search and get directions without internet access, though only within the saved region(s).

Downloading offline maps (Android and iOS only)

Yes. You can pin that route if you’ve downloaded an offline map that includes both your starting location and destination. You can also get spontaneous directions within the saved area.

Only Google’s recommend routes can be pinned. You can choose alternate options before starting, but only while you’re online. If you’re using offline maps, you’ll only see one set of directions.

15+ Marketing Strategies For Small Businesses Worth Your Time & Money

As a small business owner, you don’t have time or money to waste on marketing strategies that aren’t suited to your needs, so let’s take a look at options that can (and can’t) get you the most bang for your buck.

Marketing Strategies for Small Businesses on Google 1. Get a Website

With 63% of consumers choosing to find or engage with brands via their website, and with around 70,000 searches per second per day on Google, your business website is the means by which you leverage the power of Google to grow your small business.

In order to make the most of your Google-related marketing efforts, you need to make sure your website can scale up with your business growth and easily adapt to changes in Google’s algorithm. At the end of the day, Google favors websites that its users favor, so make sure it satisfies and engages your ideal customers.

To get a return on the investment of time and money you put into your website:

Track page metrics to gather intel about your ideal customers. (Find out the top marketing metrics you should be tracking.)

Make the most important information available immediately to reduce bounce rate.

Create seamless navigation to increase time on page.

Make it easy to contact your business.

Educate site visitors about all of your offerings.

Read more about what an effective website needs to have here.

Want to know how your website performs? Try our website grader to get your online presence grade. 

2. Search Engine-Optimize Your Website

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The goal of SEO is to get your website to show up for searches your potential customers are performing, related to your products, services, and industry.

An effective SEO strategy for your website involves:

Publishing trustworthy, useful content that’s relevant to your target audience (and uses the right keywords).

Placing keywords in strategic spots on your webpages to help Google identify, categorize, and retrieve them more easily for relevant searches.

Maximizing the quality of that content so Google will rank you higher in search results and put you in front of a larger audience.

Improving your website SEO is technically free, but it does require time, effort, and expertise. There’s a lot that goes into SEO – both onsite and offsite in the front and back ends of your website to keep up with Google’s changing algorithm. Nevertheless, when done properly, it is arguably one of the most cost-effective marketing strategies out there.

3. Search Engine-Optimize Your Directory Listings

Your website isn’t the only online media that you can optimize for Google. With search results pages becoming richer and richer with answer snippets, drop-down boxes of related questions, and even answers directly in the search suggestions, it’s important to optimize your information in the online directories from which Google pulls to provide such convenient information.

Google provides answers before you can even press enter in a search.

Your listing optimization strategy for Google should include:

Getting registered on free business listing sites like Yelp, Facebook, TripAdvisor, and Angie’s List…

…but most importantly, on Google My Business (see below).

Filling out all fields for each of these sites.

Selecting a category for your business (to help you get found for non-branded searches).

Making sure your information is identical across platforms.

Updating your hours and contact information to stay accurate.

Collecting positive online reviews.

4. Optimize Your Google Business Profile

Google search results can provide the information your potential customers are seeking – before they even get to your website. The more quickly it can grab information and the more it can trust that information, the higher you can rank in search results.

That being said, it only makes sense that you optimize your information on one of Google’s own sources: Google  Business Profile.

Your Google Business Profile allows your business to appear in three different search results.

The first is Google Maps:

The second is the local results section for regular Google Search:

And the third is the Knowledge Panel, which shows up on the right-hand side of search results for branded searches:

Use our free business listings grader to see how your Google Business Profile and other listings really look.

5. Invest in Google Ads

Lead Generation & Brand Awareness Marketing Strategies for Small Businesses

These marketing strategies can help your small business get in front of new audiences and build your brand. They require an investment on your part, but with the right marketing partner, you can bundle this into a marketing strategy that works for your small business — and your marketing budget.

6. Facebook Advertising

7. Referral Marketing

Turn your current customers into your brand evangelists with referral marketing. A referral program can be highly effective in attracting more customers to your business. Offer existing customers a discount, reward, or other special promotions in exchange for bringing new customers to your business. You could offer a smaller incentive for those who get the word out via email or social media and then a larger incentive for those who actually bring in new customers.

8. Retargeting Ads

Retargeting is an effective marketing strategy for small businesses because it helps bring people back to your website who have already expressed interest, increasing the chances that they will convert and also improving the amount of relevant traffic going to your website.

9. Email Marketing

Just about everyone has an email address, and just about everyone checks their email regularly. Until further notice, email marketing should always be a part of your small business marketing mix. Regular communication keeps you in front of your customers and top of mind so the next time they’re in the market for what you’ve got, they’ll head your way.

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To get the highest return on investment into your email marketing campaigns,

Segment your mailing list and target your messages appropriately. (This is easy with targeted email marketing.)

Keep your content diverse while remaining consistent in your language and formatting.

Avoid abusing your list. Too many emails can lead to unsubscribes.

Email marketing helps with brand awareness, lead nurturing, and website traffic, while also helping to build your brand voice and a community around your business.

Free & Worthwhile Content Marketing Strategies for Small Businesses 10. Reputation Management

Collecting online reviews is already mentioned above as an important part of optimizing your Google My Business and other directory listings. However, it’s worth mentioning again as a small business marketing strategy that yields returns.

As it turns out, 84% of people trust online reviews as much as a recommendation from a friend, and 74% of consumers say that a positive review makes them trust a brand more. With more and more consumers conducting thorough research before making purchases, online reviews have become a crucial marketing strategy for small businesses.

To get online reviews to work for your business:

Ask for reviews. Start with loyal customers. Then try polls, email campaigns, and website calls to action.

Make it easy for customers to leave reviews such as by generating a Google review link.

Respond to all of your reviews, even the positive ones. Here are some examples.

Resolve negative reviews. It shows you care about your customers — and you can even turn some negative reviews into positive ones!

Taking the time to get a cadence of online reviews going is important and will have long-lasting effects on your business growth.

11. Blogging

To make blogging a worthwhile marketing strategy for your small business, populate your business blog with evergreen content that your potential customers are seeking. By providing free, useful information that they can come across on their own, you enable your target audience to build a relationship with your business over time. The more they see your blog posts as a resource, the more familiar with your brand they can get, the more they will learn to trust you, and the more likely they are to turn to you when they need your product or service.

Blogging also plays into your website SEO strategy since your blog posts can help you to get found on Google and increase traffic to your website. You can also leverage your blog traffic by inserting calls to action for offers that might move interested readers through your funnel.

12. Ebooks & Whitepapers

Speaking of…check out our guides and ebooks here.

13. Social Media Marketing

With its many users and the variety of media it supports, social media remains one of the most effective and free small business marketing channels. It’s also an ideal place to show off your brand’s personality. Be careful not to post the same thing across your social media profiles all the time, otherwise, your followers will know what to expect and not feel the need to visit all of your pages.

To make the most of the time and you put into social media marketing, be sure to:

Establish a presence only on the platforms that will appeal to your target audience.

Use location-based and other relevant hashtags to expand your reach.

Offer value: promote your useful blog posts and special offers.

Save time and effort with user-generated content.

Create groups where you can answer questions, invite feedback and opinions, and share newsworthy information on their common interests.

Like and share your followers’ posts, and ask them to like and share your posts as well.

Use chatbots to connect with users via messenger apps, give automatic responses to FAQ’s, or even help someone make a purchase.

Social media can support your SEO and website initiatives, as an active presence on these platforms drives traffic to your website and sends positive signals to Google.

14. Case Studies & Customer Testimonials

Case studies and customer testimonials are an especially effective marketing tool when your services are diverse or hard to explain. Outline a client’s problem, your business’s solution, and the results. The best case studies tell a story so that they are easy to follow and remember. They also use quantifiable results whenever possible to highlight the value your business brings to your clients.

Here’s an example of a case study for one of our clients.

Each of the above small business marketing strategies is free in terms of dollars spent, but they do require an investment of your time. If you create a content calendar and implementation plan around these strategies and allocate time each week to them, you can prevent yourself from spending hours on content and start seeing your efforts pay off.

Traditional Marketing Strategies

Even though it may feel like the majority of us are online all the time — there are times when we’re actually not. So, your business needs a way to reach people when they’re spending time offline. That’s where these traditional marketing strategies come in.

15. Print Advertising

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Make sure your contact information is visible so customers can contact you.

Read More: How Print Ads Can Complement Your Digital Marketing Strategy

16. Events & Activities

Hosting an event doesn’t have to be a huge production and can really draw a crowd — especially if you’re in a high foot traffic area. If you’re looking to host an event on the low-key end, choose a fun holiday that coincides with your business (for instance, the third Thursday of every month is National Get to Know Your Customers Day), and set up a table outside your shop enticing passersby’s to stop in.

If you’re up for something more substantial, coordinate with complementary businesses in the area to host a joint event. Each business benefits from access to one another’s customers, you share the costs, and you create a fun activity for your clients helping to strengthen their loyalty to your brand.

With such varied options to throw into your marketing mix, you’re sure to find the perfect combination to suit your business, budget, and goals.

How to Get the Most Out of These Marketing Strategies for Small Businesses

So which of the above channels are the right ones for you? They vary from business to business and will be a mix of paid and free strategies. The right strategies for your small business are those that yield a return on your investment.

Here’s how to ensure the strategies you choose for your business are worth your time and money.

Target Your Marketing

You may think that casting a wide net and marketing to anyone is your best bet, as it’s sure to bring in customers. But at what cost? Marketing like this will only waste your marketing dollars, and you’ll be racking your brain trying to come up with messaging that appeals to everyone. If you want to get the biggest bang for your buck with your marketing, you need to make sure you’re targeting the right people at the right time, on the right devices, and with the right content.

When you target your marketing, you can:

Refine your content to have maximum impact.

Gather accurate data as to what strategies are working best.

Ensure your time and money are being used wisely.

Increase the chances of getting a return on your investment.

Related: Get creative digital marketing ideas that work for your audience.

How to Effectively Target Your Audience

To appropriately target your audience with your marketing strategies, you must gather both demographic and psychographic information on your ideal customers.

Demographics describe the facts about your audience such as:



Household Income



Family Size


Psychographics, on the other hand, describe the behaviors and preferences of your audience, such as:

Shopping Habits

Preferred Websites & Devices

Interests & Hobbies

You might be targeting dual-income households with new parents who are working from home.

With both demographic and psychographic data, you’ll deepen your understanding of what is important to your target audience, what motivates them to buy, and what messages will resonate with them best — enabling you to enhance the impact of the time and money you spend on your marketing strategies.

When implementing your marketing strategies, ask these questions about your target audience:

Who is your target audience?

Where are they looking for your product or service?

What problems does your product or service solve?

What needs does your product or service meet?

Plan & Track Your Marketing

Prioritize Local SEO

Google is only getting more powerful in its ability to connect consumers with the specific products and services they’re seeking, closest to them. It’s imperative that you optimize your online properties to show up as high as possible in local search results for relevant searches. Thoroughly optimizing your website and listings and maintaining an active presence across the web will help you to align with Google and therefore with potential customers.

Get even more ideas for how to market your business here.

Kristen McCormick

Other posts by Kristen McCormick

Small Business Checklist: 6 Steps For Cloud Adoption

From the way businesses are talking these days, the cloud is where it’s at. To be sure, cloud computing has certainly helped companies find new benefits that improve productivity, increase capabilities, and cut down on operational costs. Simply saying that businesses need to adopt the cloud, however, would be oversimplifying things. Moving to the cloud is no simple matter, especially when talking about small businesses. The challenge of adopting the cloud still won’t stop most smaller organizations. In fact, recent research predicts that 78 percent of small businesses will have made a full move to the cloud by 2023. The real question is whether small businesses will be able to make that move successfully. Smaller companies can increase the chances of cloud adoption success if they follow a number of simple steps.

1. Learn About Cloud Capabilities and Business Needs

Getting to understand the cloud is the first important step every small business should take. Small business owners need to know what the cloud’s capabilities are and how it can impact a company. At the same time, small companies need to identify areas in their own organization where the cloud can benefit them the most. Blindly moving to the cloud without fully understanding how it works can create numerous problems down the line. Identifying an end goal of how to use cloud computing should be a high priority.

2. Place Value on Simplicity

Enacting any new strategy usually comes with a degree of risk. The same is true of the cloud, and just like with any new technology, one should try to keep things simple at first. Cloud computing provides an open, scalable environment for businesses to use, but small businesses that are new to the cloud shouldn’t begin by installing a complex cloud architecture. Start simple and gain valuable experience before ratcheting up cloud use.

3. Outline an Organizational Vision

Change can be frightening, especially for a small business. Any time a new strategy is implemented, there will likely be many employees unsure if it’s the right thing to do. That’s why small businesses need to clearly explain why they’re adopting the cloud. Breaking down the benefits of cloud computing department by department, both on a large and small scale, can help employees understand why the change is happening and what they stand to gain from it.

4. Choose Public, Private, or Hybrid

Once a small business knows it wants to adopt the cloud, it then has to make the decision between using a public, private, or hybrid cloud. Each option comes with its own set of strengths and weaknesses. Public clouds, for example, are generally more affordable, but they can come with greater security risks. Private clouds, on the other hand, are more customizable but cost more.

5. Learn From Others’ Experiences

Keeping in touch with other similar organizations can help small businesses learn about how they adopted the cloud. Other companies can offer valuable insight on the best strategies to take when implementing cloud solutions as well as the pitfalls to avoid. Small businesses can also get an insider perspective on how to deal with cloud vendors’ differing pricing structures, features, and security capabilities.

6. Evaluate Multiple Cloud Vendors

Picking the right cloud provider is a crucial decision, one that shouldn’t be made lightly. When it comes time to investigate a cloud vendor, a small business needs to be thorough by speaking to multiple ones to find the best fit. Small businesses also need to find out as much information as they can about each provider. Ask hard hitting questions. Ask about pricing and reliability. Know how they would handle a security breach. A good vendor should be able to provide statistics on its performance and capabilities.

With that right strategy and plan, small businesses can feel confident knowing they’ll make the transition to the cloud relatively painless. Challenges will likely crop up along the way, but as long as an organization is prepared to adapt over the time, they should be able to make full use of all the possibilities and benefits of cloud computing. Over time, they’ll likely become experts themselves and be ready to adopt even more complex technologies.

How To Make Money On Tiktok In 2023 (12 Tactics)

Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app.

If a water park influencer can make money on TikTok… why shouldn’t you?

For anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos, TikTok can offer the chance to make some cold hard cash.

After all, there’s a huge audience on this thriving social media platform, eager to be entertained (and maybe even spend some money in the process).

It’s no surprise, then, that many people have already figured out how to earn money on TikTok — some even consider it a full-time job.

But whether you want to go all-in or explore a new side hustle, your journey to become a TikTok business whiz needs to start with a little research. And you’ve come to the right place.

Read on for the best strategies to start making money on TikTok (or watch the video below!).

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

Can you make money on TikTok?

Yep, you can absolutely make money with TikTok… and many, many people do. (We see you and your Tesla Model X, Addison Rae.)

There are a few different ways to make that sweet, sweet bank.

To earn money directly from TikTok, join TikTok’s Creator Fund. To do this, you need to have a minimum of 10,000 authentic followers (sorry, bots!) and have accrued at least 100,000 views over the last 30 days. (You also need to be 18 or older and live in the U.S., U.K., Germany, France, or Spain.)

Beyond this official, app-funded method of earning cash, there are plenty of other ways that you can make money on TikTok — even if you don’t have a ton of followers. (These strategies will probably look familiar if you’ve already checked out our guides to making money on Instagram and Youtube.)

Let’s get into it!

12 ways to make money on TikTok 1. Sign up for TikTok Creator Next

Creator Next is the portal for TikTok users to access all of the app’s monetization features.

As TikTok puts it: “TikTok Creator Next aims to help creators monetize as they grow and develop their communities on the platform. When you join TikTok Creator Next, you receive access to tools and features that allow you to turn your creativity and passions into something greater, whether that’s a side hustle or a business.”

To join TikTok Creator Next, you need to meet the following eligibility requirements:

Be 18 or older

Have a minimum of 1,000 video views in the last 30 days

Meet the minimum follower requirement for your region

Be based in the U.S., U.K., German, France, Italy, or Spain

No Business Accounts allowed!

Via TikTok Creator Next, you can access a few different monetization features… though each has its own threshold of eligibility.

TikTok Creator Fund

On July 22, 2023, TikTok announced their new Creator Fund, pledging to give $200M U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”

The internet—and the world—ate it up, and only a week later, they announced that the fund would grow to $1B U.S. by 2023. So how do you get your hands on that sweet creator cash? The app has a few boxes you have to tick before you can start making :

Be located in the US, UK, France, Germany, Spain or Italy

Be at least 18 years of age

Have at least 10,000 followers

Have at least 100,000 video views in the last 30 days

Have an account that abides by TikTok Community Guidelines and terms of service

TikTok Creator Marketplace

If you’re based in one of several approved countries, you can join the TikTok Creator Marketplace to be connected with sponsors and brands. Any brand can join, but influencers need to be invited or apply to access the Marketplace. As of December 2023, there are 800,000 creators from across the globe on Marketplace.

Live Gifts and Video Gifts

Creators using TikTok Creator Next can receive “gifts” from viewers on their Live videos or regular TikTok video posts. These digital gifts can be converted into dollars and withdrawn.

More on TikTok gifts here.

2. Partner with a brand you trust

Sponsored content on TikTok is defined as content for which you receive something of value. That’s the goal, right? For example, a brand might pay you to make a TikTok video talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. (Though we’re not recommending taking any free skydiving offers).

And while Instagram continues to hold the #1 spot as the influencer-brand partnership platform of choice, TikTok is making a strong play for the top.

Source: eMarketer

But just because brands might offer you an opportunity doesn’t mean you need to take it. Even if a payday seems sweet, it can be a mistake to partner with companies whose views don’t align with your own. The way you engage with your audience is uniquely yours. Your followers may care about your inspirational soup metaphors or how many languages you can speak or manicure, but they care about your ethics, too.

Here are some tips for getting started with sponsored content:

Only reach out to brands or organizations you really love

If your TikTok is all about your raw vegan journey, and all of a sudden, you start posting about your favorite local burger joint, your followers will see right through you. Not only is this confusing, but it also makes you look like a sellout. So, make sure that your sponsored content aligns with your regular content.

Make a press kit for your TikTok account

A press kit is like a movie trailer for yourself. It hypes up all of the great things about you (and gives brands good reasons to work with you) and includes contact information, photos, and notable achievements. Make them want to see what happens next, a bag of popcorn in hand. Websites like Templatelab offer press kit templates for free.

Create a few non-sponsored posts

Brands will want to see that you have what it takes to drive sales to their business. Making a couple of (non-sponsored) posts chatting up your favorite pair of shoes will make that elusive specialty sock brand more likely to want to partner with you.

Use the Branded Content toggle

People don’t like being deceived—and it turns out apps don’t like it either. TikTok created the Branded Content toggle to make sure that users were being transparent. If you’re creating content for sponsorships, hit the button (or risk your video being taken down).

3. Partner with an influencer

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This is the reverse of the first strategy. If you are an established business looking to grow your presence (and make money) on TikTok, reach out to an influencer whose content aligns with your brand.

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. In other words: influencers have influence.

Will we ever know how many Swarovski earrings Bella Poarch sold? Maybe not, but you can bet it was worth Swarovski’s while to get in front of 9.4 million people.

Outside of the TikTok-sanctioned Creative Marketplace, you could also search for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll through the content. Or, just explore the app yourself, liking the videos you like and ignoring (or hitting “Not interested” on) the ones you don’t. The app will start showing you what you want to see. It’s scary smart like that.

Take your time scrutinizing each creator’s page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Stay away from problematic TikTokers. It’s 2023.

4. Sell products directly through TikTok

TikTok Shop offers brands the opportunity to integrate ecommerce directly into the app — it’s like your own little digital storefront.

Brands can also collaborate with creators to sell products through their channels. You can showcase and sell your products via your TikTok videos, TikTok Live, and the product showcase tab.

If you are a Seller, you must be located in the UK, Chinese mainland, Hong Kong, or Indonesia. You must also be able to prove it with a phone number from that region, a certificate of incorporation for your business, and identification.

If you are a Creator, your account must be in good standing. Plus, you have to:

Have 1,000+ followers

Have 50+ video views in the last 28 days

Be 18 years old

Learn more about setting up your TikTok Shop here.

5. Earn money through affiliate programs

You don’t need to make your own merch to sell something on TikTok. You can just use affiliate marketing links to earn a percentage on sales.

#WaterTok influencer TayTayyMarie shares affiliate codes for water syrups in captions, and has a link in her bio that directs to an Amazon store with her favorite products (for which she’ll earn commission).

6. Create promotional videos for your product or service

If you’ve already established merchandise, this is the most obvious route for money making: create TikToks that show off your products or services, including all the details that make them unique (our free caption generator can help!).

Make sure you include a link to your website in your bio.

You can also create your own, personalized merch, like Italian Greyhound (and proud gay icon) Tika the Iggy did. The dog’s owner, Thomas Shapiro, sells Tika-branded clothing online. Makeup brands like Fenty Beauty and Cocokind are also killing the merch game.

Sometimes, you’ve got to spend money to make money.

8. Offer premium paid content

The beauty of TikTok is that it’s free for anyone to obsess over for hours each day… but a really beloved content creator may just be able to convince their followers to invest in a VIP experience.

Many TikTokers offer paid premium content off of the site — for instance, via Patreon. The TikTok videos offer a taste of what paid subscribers are in for. Even if just a fraction of your audience is willing to pay a few extra bucks for exclusive monthly videos or a special, supporters-only podcast, that can add up over time.

Consider paid content like exclusive live chats, or access to an exclusive community Discord channel, or a special monthly video series available to subscribers only. Or maybe your TikTok channel can be a little taste of the paid course you offer on Thinkific… get creative with how you can use free content to promote the extra-special stuff.

Toddler experts at Big Little Feelings use TikTok videos to share helpful tips about parenting… but each one directs viewers to learn more from their paid online course.


Can we let you in on a secret? You can lower the intensity, frequency, + duration of your toddler’s tantrums, starting TODAY.🤯 If you have a toddler, you’re living inside of a tantrum tornado🌪️ The crayon is too “purpley” or they wanted you to peel their banana BUT NOT LIKE THAT🌪️ But, the way that WE, the parents, respond to the tantrum can either shorten the duration + intensity – or make it last longer + go harder.🤯 🌈 When we say, “Stop crying!” “calm down” → just like if someone told YOU to “calm down” when YOU’RE upset, they’re gonna explode MORE, longer, harder. 🌈 When we say, “FINE! One more episode of Elmo” → your kid just learned next time they should tantrum harder, + longer to get that Elmo. So, instead, the key to taming those tantrums? ✨ACCEPT THEM✨ Here’s your 🌪️ script: ✨SEE THEM: “I hear you really wanted more iPad time NOW.” ✨OK THE FEELING: “It’s ok to feel mad/sad that iPad time is over for today.” ✨BOUNDARY: “We will have more iPad time tomorrow.” Notice how “allowing the tantrum” doesn’t equal “allow them to have anything they want.” They’re allowed to ask, + we’re allowed to hold boundaries. Support them through their upset feelings. You’d be SHOCKED by how simply saying, “I see you’re feeling mad/sad. That’s tough.” Can be a game changer in and of itself. And, while we have TONS of tricks that dramatically shorten tantrums, they will NEVER go away entirely, they’re actually healthy. Wait WHAT?! “How could a tantrum be healthy? It’s a totally inappropriate way to deal with feelings/wanting something!” Here’s the DL on those toddler tantrums: 🧠 Their brains haven’t yet formed the areas that help manage emotions 🌪 Since they don’t have strong language skills yet, they express through their bodies ⚡️Their concept of time is totally different, so they can’t understand why something can’t happen RIGHT NOW ✨Toddlers have a lot of emotion + energy and, just like adults, need a HEALTHY release in the form of crying ✨Struggling with tantrums, power struggles + disciplining in a way that both WORKS + protects your child’s self esteem? Our course, Winning the Toddler, is here to help! For people w/ kids ages 1-6. Link in bio✨ #respectfulparenting #toddlers

♬ original sound – ♥️⁉️

Of course, that paid content better be worth it, or you’ll be losing subscribers as fast as you gain them.

9. Consult for other brands and businesses

If you’ve managed to crack the TikTok code and regularly create engaging content that delights audiences and winds up on the For You Page, why not use your special skills to help other brands do the same?

Talented TikTokers can use their own accounts as a portfolio: proof of just what they can do. Some businesses will pay big bucks to outsource social media content to someone young and cool who knows just how to appease the algorithm.

Lizza Prigozhina, for instance, has parlayed her TikTok talents into a business as “the queen of New York real-estate TikTok,” getting paid to make videos for realtors.

10. Collect gifts from your viewers

Gifts are a way for viewers to show their appreciation to creators. It’s a little bit convoluted but stay with us here because, ultimately, gifts from the fans turn into cash money for you.

1. TikTok users purchase “Coins” from TikTok that they can use to buy virtual Gifts.

2. When they’re watching a Live stream or a video that they think is really amazing, users can send that “gift” to the creator. (Only creators who have signed up for TikTok Creator Next access will be able to receive gifts, though.)

3. Those “gifts” then get converted into “diamonds,” and once a creator has enough “diamonds,” they can cash them in for real, actual money.

Two coins are worth one diamond, and one diamond is worth… $0.05. So a big, generous audience is really the only way gifts are going to work as a true financial opportunity.

11. Collect Tips

If you’ve opted into TikTok Creator Next, you’ll be able to activate the Tips function… provided that you live in a location where Tips are available, of course.

Tips are connected to a Stripe account, so you’ll need to set that up first. Once you’ve activated TikTok Tips, a Tips button will be visible to your audience. If they like what you’re up to, they can tap the button to send you a predetermined tip amount or a custom amount.

12. Refer your friends

Weird but inspiring fact: you can make money on TikTok without even having a single video or follower. Just go hard into the TikTok Rewards referral program.

Copy your unique referral link from your profile, then share it with friends and contacts. If those friends join and start using TikTok, you’ll get reward points that you eventually can redeem. More about eligibility here.

TikTok users can also earn TikTok Rewards by watching videos and participating in specific events listed on the Activities Page.

5 tips for getting paid on TikTok 1. Be authentic

If the big book on social media had a moral, this would be it. And as hard as it is to believe that authenticity is important in our highly filtered world, internet users crave genuine content.

User Ox Zung climbed the TikTok charts thanks to his boyish charm and silly videos. His 54.8 million followers aren’t there to buy anything; they’re just enjoying his antics… but when the time comes for him to monetize his content, he’s got an incredible audience of people who know and trust him.

Whether you’re hopping on a dancing trend or showing off your crochet frogs, stay true to yourself. It’s the surest way to gain followers you’ll keep—and hopefully, earn some real money.

2. Be transparent

This goes hand in hand with authenticity. The rules around posting sponsored content and divulging when you get free stuff are pretty foggy, but it’s always better to err on the side of caution.

TikTok’s branded content toggle adds a disclosure for you (#Ad), so make sure you use it when appropriate.

3. Look to your favorite creators for guidance

If you’re not sure where to start, start scrolling. Odds are, some of your favorite creators are making money from TikTok. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in alphabet soup—and try to put those same strategies into action.

4. Don’t ditch your regular content

If every single one of your TikToks is sponsored content or promoting something, your followers will lose interest. You gotta play it cool.

Rug designer H.H. Hooks doesn’t just try to sell you rug-making kits… she shares soothing sensory videos about how rugs are tufted and prepped.

Even big brands like Ben & Jerry’s post TikToks presenting their office dogs’ Halloween costumes. Don’t always make it about money.

5. Post at the right time

Getting your content in front of viewers is key to earning engagement and racking up views — which means deciding when to post can be just as important as what to post. (Check out our cheat sheet for the best times to post on TikTok.)

Using a social media management tool like Hootsuite to schedule your TikTok posts can help you optimize your content’s reach.

6. Don’t give up

Making money on this social network isn’t easy. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And she does it with the self-assurance of a 22-year-old who makes $5 million a year.)

If you get shut down by one brand or influencer, keep trying. Hard work pays off—literally.

How much do TikTokers make in 2023?

As seen above, there are many ways to make money on TikTok, and how you decide to monetize your content will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

Who makes the most money on TikTok?

The top earners on TikTok don’t change much year over year. In 2023, the TikTokers who made the most money were….

1. Charli D’Amelio, $105,770 per post. The American influencer was an early adopter of the platform, and it’s paid off. As of the writing of this story, she has 150 million followers thanks to her sick dance moves (and probably also her beautiful face).

2. Khabane Lame, $92,270 per post. Lame is a Sengalese-Italian social media phenomenon thanks to his internationally beloved comedy videos. As of April 2023, he had 151 million followers, making him the most-followed user on the platform.

3. Bella Poarch, $66,829 per post. American TikTok star Bella Poarch has 92.8 million followers. She scored one of TikTok’s early viral hits with a hypnotic lip-synch, and still regularly gets millions of views on her videos. Her sponsorship deals aren’t the only way she’s making money, though: Poarch has turned her fame into a music career.

How many videos do you need to make money on TikTok?

There is no set number of videos you need to have to make money on TikTok. Instead, money-making potential comes from the number of followers you have. You can’t join the TikTok Creator Fund unless you have 10,000 followers.. It’s also extremely challenging to make money in any other way (see our list above) if you don’t have an audience.

So focus on quality, not quantity: videos that are engaging, entertaining, and informative that will organically help you grow your follower count.

For everything you need to know about making your TikTok the best it can be, explore our TikTok strategy guides here.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

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