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If you want to keep track of the stocks and securities that interest you, you can obtain both real-time and historical data in Google Sheets. Using a Smart Chip or built-in function, you’ll always be up to date on what’s happening with your favorite entities from Google Finance.How to Use the Finance Smart Chip
With the introduction of the Finance Smart Chip in Google Sheets in early 2023, you can quickly obtain details for stocks, mutual funds, and currencies. The data you see comes from Google Finance.
Enter the ticker symbol into a cell in your sheet.
With the cell selected, do one of the following to insert the Smart Chip:
When Google locates the ticker and data, you’ll see the Smart Chip in the cell.
Hover your cursor over the Smart Chip to see the financial data. The details you see depend on the type of entity. For example, below you can see data for Amazon that includes the name, listing index, price, and market cap.
You’ll be directed to the company’s page on Google Finance.
Did you know? if you trade on multiple different exchanges, you can also convert currencies in Google Sheets.Remove the Finance Smart Chip
If you want to remove a Finance Smart Chip you’ve added to a cell, do one of two things:
To remove both the chip and the symbol from the cell, select the cell and press your Delete key.How to Use the GOOGLEFINANCE Function
If you want to obtain specific or historical data, use the GOOGLEFINANCE function in Google Sheets. When you use the formula for this function, you’ll also receive data directly from Google Finance.
The syntax for the formula is GOOGLEFINANCE(symbol, attribute, start_date, end_date, interval), where only the first argument for the ticker symbol is required. You should place each argument in quotation marks.
Before we go through examples, let’s take a look at the arguments:
Symbol: Google requires that you use both the exchange and ticker symbols for the most accurate results. For instance, you would enter “NASDAQ:AMZN.” If you only use the ticker symbol, “AMZN,” Google will choose an exchange for you. You can also use a cell reference for this argument.
Attribute: this is the specific piece of data you want to obtain. The default is “price” if left blank. There are currently over 40 attributes that you can select, depending on whether you want real-time, historical, or mutual fund data. While we are providing a few common attributes in our examples, you can view the full list on the
Google Docs Editors Help page
Start_date: for historical data, you can enter the start date. If you include the argument but exclude the next argument for “end_date,” you’ll receive that particular day’s data.
End_date: for historical data, you can enter the end date or the number of days from the start date.
Interval: also for historical data, you can enter “Daily” or “Weekly” for the frequency of the data. Alternatively, you can use the corresponding number 1 or 7, respectively.
Now that you know the syntax for the function’s formula along with the arguments you can use, the following are a few examples of the GOOGLEFINANCE function.
Tip: for tracking stocks on the go, look at these Android investment apps.GOOGLEFINANCE Function Examples
With the following formula, we are obtaining the current day’s price for Amazon (AMZN). Remember that price is the default attribute if the argument is blank.
Using this next formula, we are obtaining the current 52-week high price for Amazon.
Now let’s get some historical data for Amazon. With the following formula, we are obtaining the low price for January 1, 2023.
In another example, we are obtaining the opening price with the same start date and an end date of January 10, 2023.
In this example, we are obtaining the closing price with the same start date, an end date of June 1, 2023, and an interval of weekly.
Note: details you receive may be delayed up to 20 minutes. For additional information, review the Google Finance disclaimer.Frequently Asked Questions Wasn’t Google Finance discontinued?
The Google Finance mobile app was removed from Google Play in 2024, and the API for Google Finance is no longer available to users. However, the Google Finance website was redesigned and relaunched in 2023 with additional features, and the GOOGLEFINANCE function continues to provide financial data in Google Sheets.What other types of financial functions does Google Sheets support?
You can do everything from calculate accrued interest to the annual yield of a security in Google Sheets.
For a full list of financial functions, head to the Google Sheets Function List. You can leave the keyword field blank and simply select “Financial” in the “Narrow by” drop-down menu to view the entire list.Does Microsoft Excel have a stocks feature?
Microsoft 365 subscribers can use the Stocks data type.
Enter a ticker symbol into a cell, go to the “Data” tab, and select “Stocks” in the Data Types section. Select the correct entity in the sidebar that displays, then use the “Insert Data” button that appears next to the cell to insert the stock data you want.
For historical data, you can also look into the STOCKHISTORY function in Excel.
Image credit: Pixabay. All screenshots by Sandy Writtenhouse.
With her BS in Information Technology, Sandy worked for many years in the IT industry as a Project Manager, Department Manager, and PMO Lead. She wanted to help others learn how technology can enrich business and personal lives and has shared her suggestions and how-tos across thousands of articles.
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You're reading How To Track Stocks In Google Sheets
In this guide, we’ll teach you how to use all the essential features of Google Sheets so that you can organize your digital marketing efforts, collaborate with teammates, and more (you can even use Google Sheets for tracking with Google Tag Manager).
So let’s dive in!
🚨 Note: To use Google Sheets, you’ll need an active Google account. Make sure your account is set up before getting started!
If you already know that there’s a particular template you want to use, you can select one from the Google templates gallery. You can also create and upload your own templates as you get more familiar with Google Sheets.
You can name the sheet in the top left corner. Just like any local file on your computer, you should give this sheet an informative name that will help you find it in your Google Drive.Convert and Import Other File Types into Google Sheets
You can simply drag-and-drop or upload files such as Excel or CSV to Google Drive, but you would then need to make a converted copy if you wanted to edit them as a Google Sheet.
To avoid converting each file manually:
2. Then, tick the box next to Convert uploaded files to Google Docs editor format.
Now, any file added to Google Drive will now be automatically converted to Google format without filling your Drive space with copies.
A sheet copy will be created in the same folder with the same title, but with the Google Sheets file type.
Making edits in Google Sheets is really simple, and you don’t have to worry about losing data if something unexpected happens.
All changes will be saved automatically while your computer is connected to the internet, and you can even enable offline editing that will update the Cloud file once your computer reconnects to the internet.
You’ll always know how recently your edits were saved by checking the top bar. We can see here that the last save was made recently.
If you see this message, you don’t have to worry about saving.
Then, you can select any color swatch to help highlight the sheet tab at the bottom of your screen.Navigate and Organize Data with Columns and Rows
Each sheet is just a grid of cells organized by columns and rows. Columns are labeled alphabetically, and rows are labeled numerically.
In each cell, you can input data or calculations. Each cell is labeled with an index to identify it separately from the data it contains. The cell index is a combination of the indexes of columns and rows.
For example, the cell below is indexed as B2.
A cell’s index is important for formulas and functions, which can automatically make calculations with cell data, even if that data changes (since the index will remain the same) — more on this later.
Hiding a row can be useful if you have lots of data that you need to keep but isn’t always relevant or useful. This can help you skip old data entries whenever you open the sheet if you only need to check newer data.
Grouping rows or columns can serve a similar purpose as the hiding option.Create a Database with Google Sheets
There are two ways of inputting data into an individual cell. Simply type into the cell directly, or select the cell and type in the function field (labeled fx).
The function field is especially useful when you want to use either long strings of text or formulas.
Let’s demonstrate with some basic data for a clothing store. (I find it helpful to bold the headers across the top of each column.)
You can freeze the first row by pulling the horizontal marker down from the top left corner. You’ll know that the row is frozen because of the bold marker in between the first and second rows.
You can also add a background color to cells. This doesn’t affect the data at all, but colors can be visually helpful when reading data.Some Useful Shortcuts, Navigation, and Selection Hotkeys
Wanna go fast? Here are some of the most common and useful shortcuts in Google Sheets:
Note that if you copy more than one cell, those cells will keep their formatting when pasted. (More on this in the Special Paste Functions section of this guide.)
As you can see, it has the same structure and format.
If you want to paste as plain text, you can use ⌘ / Ctrl + Shift + V.Format Data and Cells
You can adjust the data formatting of selected cells by using the Format menu. This is useful if you want to consistently present a column as currency or date, or if you want to apply dynamic colors or font effects.
For example, let’s say that in this clothing shop’s database we want to format all prices to display as dollar values. Under Format → Number, select the Currency option to display the value in dollars and cents.
Note that you can also increase or decrease the number of decimal places in the menu bar. However, for currency, you’ll probably want to leave this at its default.Basic Organization Features in Google Sheets Text Wrapping
In some situations, your data entries are so large that they don’t fit inside individual cells.
Sometimes you’ll just expand your column width to accommodate this, but sometimes you’ll want to keep narrower columns. In this case, you have a couple of options to make your data easier to use depending on your situation.
Overflow is pictured above, where the data string will continue past the column border into adjacent empty columns (until it runs into a column that contains data, where it will stop).
Wrap will expand the cell vertically to accommodate the data string. In other words, it will respect the column borders and continue the data string on a new line, making the entire row taller.Special Paste Functions
As mentioned before, Google Sheets will copy both data fields and formatting by default.
As you can see, there are different ways of pasting. Some of these are relatively self explanatory. Paste values only will paste only the displayed value from the copied cell, regardless of any functions or formulas used in the copied cell.
Paste format only will paste only the formatting rules without the data, while Paste all except borders pastes, data, and all formatting that excludes cell borders (which can include line widths and colors). Finally, Paste column widths only is useful for making the grid more spatially uniform.
However, some of these paste functions are less intuitive. For example, Paste transposed will switch the columns and rows of the data.Organize and Merge Cells
You can rearrange entire rows and columns that are already populated with data.
You can select whether you want to merge a whole block of cells both vertically and horizontally, or choose a group of cells to merge only by row or column.
Once the cells have been merged, you’ll notice that there are no more lines between them. The data is shared in that cell between rows or columns.
Google Sheets aligns numbers on the right and text on the left on its own, but you can change the alignment of the cells if you’d like.Sort and Organize Data by Values
To analyze or summarize your data, it’s useful to be able to see it sorted by the actual data values. For example, you might want it in chronological order, or descending price order, or alphabetical order.
To do this, select the column by which you would like to sort. Then, under the Data menu, you can choose to sort either ascending or descending, and either the whole sheet or just the selected range.
So what’s the difference?
In the example below, the sheet below was sorted alphabetically by column A. This pulled the header down into the data (although you can avoid this by freezing the top row). Sorting the whole sheet is useful when you want all of your data organized in a particular way.
If you only want to sort part of your data, then you can Sort range instead of Sort sheet. This will sort only your selected range, which is useful if you have subheadings throughout your sheet for groups of related items.Calculations and Data Analysis in Google Sheets Basic Math Operations
In Google Sheets, you can use all regular math operators in the function field: addition + , subtraction – , multiplication * , and division / .
These math operations will update the value of a cell automatically if the data in related cells changes, which makes them great for automating data like revenue totals.
To demonstrate, let’s calculate the total revenue for each product at our sample clothing store by multiplying each product’s price with the quantity sold.
In this case, we want the final formula to read =B2*C2, using a star ( * ) as the multiplication operator. This will multiply the value in cell B2 by the value in cell C2, displaying the product in our selected formula cell E2.
This means that the formula in cell E3 will read =B3*C3, the formula in cell E4 will be =B4*C4, and so on.
💡 Top Tip: Don’t want to transpose part of the formula? Add a dollar sign ( $ ) before the column index, row index, or both to freeze that index value. For example, the formula =F2*$G$2 would transpose the F2 index when pasted to another cell, but not the G2 index.
You can combine numerical values with cell indices in your calculations.
Let’s say that you want to add a shipping cost to each order of products in a separate column. You can select the cell index for the product order total (E2) and add it to a numeric value.Use Functions to Analyze Data
Some of the most commonly useful functions include SUM, AVERAGE, COUNT, MAX, and MIN. Once you understand how these work, you should be able to figure out how to use other functions, too.
Let’s try using the AVERAGE function for the same cells. You can select AVERAGE from the Functions menu, or you can simply type =AVERAGE(E2:E5).
The process is essentially the same for all functions — start with an equal sign and the function name, then simply use a colon to denote the range between two cells (and remember to include parentheses around the range).
💡 Top Tip: Want to use an entire column in your calculation? Use just the column index on either side of the colon. For example, to sum all values in column A, use the formula =SUM(A:A)
A small pop-up will open and there you can write your note, which can provide additional detail or context for data.
You’ll know that a cell has a note attached to it by the small black triangle that appears in the upper right corner. If you hover over that cell, the note will appear.
Under File, select Download and choose your desired format. Your browser will do the rest and present you with a file in your selected file type. Easy!
If you have a Google Workspace (formerly G Suite) domain, you will also have the option to specify sharing permissions for other users inside your group.FAQ What are some useful shortcuts and hotkeys in Google Sheets? How can I create a database with Google Sheets?
You can input data into individual cells by typing directly or using the function field. You can format cells and columns, freeze rows, and apply various formatting options.Summary
You can sort your data alphabetically on the Google Sheets website or in the mobile app, although the website gives you a bit more flexibility. If you’re ready to get to it, let’s alphabetize that data.
Table of ContentsSort Alphabetically in Google Sheets on the Web
If you use Google Sheets on the web, you can alphabetize your whole worksheet or a range of cells, like a column. Visit Google Sheets, sign into your Google account, and open a workbook to get started.Alphabetize a Sheet
To alphabetize a sheet, you’ll use a specific column to sort by. The remaining columns in your sheet will update so that your data remains intact.
Choose the column that you want to sort by and do one of the following:
Go to the
tab, move to
, and pick
Sort sheet by column (A to Z)
. To sort in reverse, pick
Sort sheet by column (Z to A)
Note: If you have a header row, these will be included in the alphabetization.Alphabetize a Cell Range
To alphabetize a particular cell range instead of the whole sheet, this is also an option. Just keep in mind that your other columns will not update to stay in sync with the sorted data.
Go to the Data tab, move to Sort range, and pick Sort range by column (A to Z). To sort in descending order, pick Sort range by column (Z to A).
You’ll then see your range sorted alphabetically.Alphabetize Multiple Cell Ranges
Select the data you want to alphabetize. This should include all cell ranges or columns.
Go to the
tab, move to
, and pick
Advanced range sorting options
In the pop-up window, check the box at the top for
Data has header row
to exclude this data from the sort if you like.
Below, you’ll see the first column to sort by. Make sure to mark the
A to Z
Z to A
to sort in reverse).
Add another sort column
Choose the second column to sort by in the drop-down box that appears and mark the
A to Z
option next to it as well (or
Z to A
to sort in reverse).
Continue this process for all columns you want to sort by in the cell range.
When you finish, select
You’ll then see your data sorted alphabetically by each column, in order.Sort Alphabetically in Google Sheets on Mobile
app on Android or iPhone to the sheet you want to sort.
You’ll then choose a column to sort by. This then sorts the entire sheet by that specific column.
Tap the letter header at the top of the column to select it and then tap it again to open the small toolbar of actions.
on the right side of the toolbar to move through the actions until you see the
Sort A – Z
option and select it.
You’ll then see your sheet update to sort alphabetically by that column. The additional columns update just like on the website.
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing
This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.
With every month that passes, there seems to be an endless stream of new channels, terminologies, and the dialogue can be fascinating. But it can be very easy to get caught up with the new innovations and forget about what you’re currently doing. It seems that before you have got to grips with one channel there is another one to topple that, and it requires your undivided attention.The evolving digital landscape
The latest research on the use of different social networks shows that there is a huge choice of existing social media channels and a stream of new channels. We need to keep an eye on the new options, but this can sometimes get in the way of making social media marketing measurable in a meaningful way. We are too busy ‘doing’ social and trying to figure the best way of using them so measurement can be neglected.
As the digital world keeps expanding (let’s not forget you are dealing with email, website, PPC, SEO, remarketing, and content to name a few) it is very easy to get overloaded and overlook the key reason you attempted social in the first place.
Interestingly the ‘social’ nature of these channels are really useful for engaging prospects and customers (here’s a really interesting infographic summing up the 6 major social channels). Rather than the dodgy reputation that haunts sales departments (‘why are they not listening to me? Maybe it’s end of the month and they need to hit their commission’), social media allows you to build a relationship in an informal, personable, low-pressured way. Sounds like a good thing to do right….?Measuring social engagement
So you need a way to measure engagement and how this translates to business results on your site.
When we talk to customers we find that most B2B marketers are naturally cynical and fall into one of two camps when it comes to social media marketing:
1. Those not doing it and thinking it is a waste of time and
2. Those doing it and wondering if it is a waste of time.
There’s that niggling feeling that there must be a way to make social media work that just won’t go away. In our experience that uncertainty is born out of a total lack of meaningful measurement.
Social media has a whole range of self-fulfilling metrics that enable those charging for their social media services to justify their own existence. The value of a retweet to the bottom line of your business is quite intangible.
Like any marketing activity, we must be able to track and measure its ROI. What is it delivering to the business in terms of opportunities? You cannot improve what you cannot measure after all.Introducing how to use Google Analytics UTMs for measuring social media marketing
Do you know what UTMs are and do you use them? If you answer ‘no’ I would suggest you’re missing out since tracking campaigns with them is one of the most underused and undervalued things in digital marketing.
At a practical level UTM parameters are bits of text added to the end of your URL, technically called a query string since they’re separated by a question mark from the web address.
For example, a URL with UTM values from this post taking you to CommuniGator’s GatorSocial page could be tagged as:
It helps you track where your links are coming from but more importantly the actual source and content. Once you have goals setup in Google Analytics you can use them to track all of your links and measure the success of marketing activities, like social media and guest blog posting.
To explain the full details of measuring social media, download our social media measurement whitepaper which will help you get the most out of you social media and make sure you are able to ascertain what value it is providing to your business.
The paper covers the five key areas below – I hope you enjoyed the read and find it useful.
1. Social Profiles: First Impressions Count
2. Audiences: Follow You, Follow Me
3. Content: A Kingsize Challenge
3. Analytics: Meaningful Measurement
4.Conclusion: Managing the Marketing Mix
Image Credit / Copyright: Marcel De Grijs/ 123RF Stock Photo.
Thanks to Simon Moss for sharing his opinions and thoughts in this blog post. Simon Moss is a Chartered Marketer with over eight years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for CommuniGator and WOW Analytics, a leading digital marketing agency providing email marketing solutions and cutting edge technology that enables you to maximise the value of every visit to your website – identifying and naming prospects visiting corporate websites. You can follow him on LinkedIn or connect on Twitter. For more information on lead scoring and to receive a demonstration and trial, visit the WOW Analytics website or call us on 0844 880 2899.
Earlier this month I discussed the fate of businesses on Google+. While Google’s social network was in its limited test phase, the company made it clear that the profiles were intended for consumers, not businesses – even if they turned a blind eye to several businesses who made their way into the closed invite. That intentional blindness has ended, however. Numerous businesses on Google+ have had their profiles terminated. Meanwhile, Google has announced plans to put the remainingThe Business Profile Bans
Ford Motor Company was one of the big faces on Google+, and was also one of the first to have its profile cut down by Google. Other major names have included Mashable and Sesame Street, while a variety of other major publications having their pages cut. While the majority have stayed down, a few of these pages have since been restored, including Ford and Mashable.
There are some substantial questions about why the selected businesses have been allowed to continue while others have been left with a grim 404 page. One theory is that select business accounts were able to justify their presence, stating that it was really just a single person posting updates; that’s the reason Mashable, according to their own reports, was restored. However, Ford has taken no such measures.The Google Business Profile Prioritization
It was known that Google was releasing a business-specific profile that would even include integration with business-oriented Google services, like AdWords and Analytics. When Google requested that businesses apply for a limited beta test, though, the company saw “tens of thousands of businesses, charities, and other organizations apply” (according to Christian Oestlien, Group Project Manager at Google).
“Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way,” said Oestlien. “And we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months.” Meanwhile, businesses are encouraged to avoid setting up a profile. “Doing it right is worth the wait,” said Oestlien.
[Sources include: Christian Oestlien & Search Engine Land]
If you want to be rich in no time, you must invest in these top AI stocks in February 2023
Currently, the rise of artificial intelligence (AI),NVIDIA Corp
Stock Price Today: US$243.19 Market Cap: US$606.029B Nvidia’s data center business represents a steadily increasing share of the company’s total revenue. This segment isn’t all AI-related — Nvidia’s graphics cards are used to accelerate a wide variety of data center applications. ButInternational Business Machines Corp.
Stock Price Today: US$137.15 Market Cap: US$122.93B IBM’s strategy with AI is to apply the technology in ways that augment human intelligence, increase efficiency, or lower costs. In the healthcare industry, IBM’s AI technology is being used to create individualized care plans, accelerate the process of bringing new drugs to market, and improve the quality of care. In the financial services industry, via the company’s 2024 acquisition of Promontory Financial Group, IBM is using Artificial Intelligence to help clients with the daunting task of financial regulatory compliance.Alphabet Inc
Stock Price Today: US$2,860.32 Market Cap: US$1.893T Google and YouTube parent company Alphabet uses AI stocks and automation in virtually every facet of its business, from ad pricing to content promotion to email spam filters. Alphabet has AI andMicron Technology, Inc
Stock Price Today: US$81.17 Market Cap: US$90.893B Micron Technology manufactures memory chips, including dynamic random-access memory (DRAM) and NAND flash memory found in solid-state storage drives. Most of what the company makes are commodity products, meaning that supply and demand dictate pricing. In the future, demand for memory chips will only grow, and that’s especially true in the Artificial Intelligence industry. Self-driving cars are a good example. All the sensors and cameras produce a lot of data around 1 GB per second, according to Micron estimates. Data centers running AI stocks processes need plenty of memory and so do smartphones that may be doing AI work.Microsoft Corp.
Stock Price Today: US$305.94 Market Cap: US$2.294T In 2023, Microsoft announced the construction of a new supercomputer hosted in Azure, Microsoft’s cloud computing network. The supercomputer was built in collaboration with OpenAI LP to train AI models with the ultimate goal of producing large AI models and related infrastructure for other organizations and developers. In late 2023, Microsoft also debuted Context IQ, an Artificial Intelligence application that can predict, seek and suggest information for employees. Stock Price Today: US$305.94 Market Cap: US$2.294T Amazon uses artificial intelligence for everything from Alexa, its industry-leading voice-activated technology, to its cashier-less grocery stores, to Amazon Web Services Sagemaker, the cloud infrastructure tool that deploys high-qualityMeta Platforms Inc.
Stock Price Today: US$237.09 Market Cap: US$645.345BC3.ai Inc
Stock Price Today: US$25.18 Market Cap: US$2.645B C3.ai is a SaaS company whose software allows companies to deploy large AI stocks applications. The company’s tools help its customers accelerate software development and reduce cost and risk, and they have a wide variety of applications. For example, the U.S. Air Force uses C3 AI Readiness to predict aircraft systems failures, identify spare parts, and find new ways to increase mission capability. European utility company Engie (OTC: ENGIY) is using C3 AI to analyze energy consumption and reduce energy expenditures.NICE Ltd.
Stock Price Today: US$254.50 Market Cap: US$16.123B NICE is a leading provider of software applications that manage call center operations and customer interactions. NICE’s AI andDocuSign Inc.
Stock Price Today: US$118.46 Market Cap: US$23.441B
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