Trending December 2023 # How Two Top European Clothing Giants Overpowered The Search Marketing Competition # Suggested January 2024 # Top 18 Popular

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There has been a monstrous wave riding through Europe’s search market and it’s crushing the competitors with the force of Poseidon’s trident. The brilliant search marketing conducted by companies like Zalando in Germany and ASOS in the UK reveals strategies to be mirrored, no matter what industry or market you are in.

ASOS and Zalando: Search Marketing

Let’s take a quick look at the search marketing situation in the Clothing & Accessories Industry in Germany and the UK.

This data refers to the share of search of each domain on January 20, 2014. chúng tôi and chúng tôi are showing incredible search visibility in several Clothing & Accessories categories in the UK and Germany, respectively. The percentages in the infographic are based on the top 100 most visible domains in each category and the visibility of these domains derives from the top 20-25 most searched and competitive generic keywords per category.

These two domains take the #1 position in the categories above and what’s even more amazing is the share of search of the next ranking domain. The graph below shows the search market situation for Boots in Germany and the difference between chúng tôi and the #2 domain (which varies over time) is almost constantly about 30 percent. Do you think Zalando is lonely up there?

So who are these guys and why are they so good at being seen? Maybe we can get some tips to increase our own visibility and rise above the tide? Let’s take a closer look.

ASOS Reinvents Themselves

ASOS, originally As Seen on Screen Ltd., is a UK-based online fashion and beauty retailer that was established in 2000. They sell branded and own-brand fashion items almost all over the world. In 2008, they received high acclaim for their online store from famous magazines like Cosmopolitan, In Style and Maxim. In 2010, ASOS received e-commerce Awards for both Best Direct Retailer and Best Use of Social Media. I could go on about their awards and recognition online and off, but I won’t. The fact is, in almost 14 years of service, they have become UK’s largest online fashion and beauty retailer and Google doesn’t mind at all.

What Google is really happy about, is the augmentation of search engine marketing that ASOS underwent last year to make their website even more retail savvy. SEM is important for any company that plans to convert traffic into revenue, regardless of whether they are actually selling products online or not. According to Marketing Week, ASOS increased their digital marketing efforts in 2013, focusing on country-specific campaigns. Gemma Lovelock, Director of promotions marketing agency Lock-In Marketing, also said that ASOS made sure that their online store was accessible to customers from anywhere and with any device. You can find details about the search marketing strategies of ASOS in recent a blog post by Lara Vogel that compares brands and retailers online. They’re not doing so bad on social media either which supports their organic visibility with social linking.

Large e-commerce sites may find it challenging to implement good SEO, but ASOS has managed brilliantly. According to Ruth Attwood, SEO Manager at 4Ps Marketing, large e-commerce websites should “[c]ome up with a process for optimization, train [their] staff to do it properly, put quality procedures in place, measure the result of those changes, then rinse and repeat.” As someone who monitors share of search results on a daily basis, I can tell you that finding the right service to measure the results can be tricky, but it is definitely an important step. Apparently ASOS has done a great job and even managed the rinse and repeat with the unveiling of a new design for it’s men’s and women’s category pages, focusing strongly on product ideas and good content.

Zalando’s SEO Excellence success all started in October 2008, with a small range of products from selected brands. Now, Zalando is live in 14 European countries and offers thousands of different brands. It won the 2012 German Marketing Prize for outstanding marketing performance and the 2012 European e-commerce award for best transnational online shop at the Global e-commerce Summit.

In an interview by State of Digital in June 2012, Alessio Madeyski, the SEO Manager of Zalando at the time, states that Zalando practices only white hat SEO as it is not a matter of the color of the hat, but what the user gains. “I strongly believe that the brand belongs to the user, not to the company. So we, as Zalando, are trying to do all we can to listen to what the user wants.” He prefers the term “idea building” instead of link building, as he believes in developing authentic relationships brought on by good content and creativity.

Now you know more about the monstrous waves in European search marketing and as you can see, there was no Greek God behind their amazing share of search. They simply followed the rules that we all know and aim to master. Of course, there was a bit of creativity in the mix and that should always be welcome. Gain inspiration from the success stories like these and use them as a guide for your own success, regardless of your industry or market. It might even be an opportunity for a little fish to grab a trident of their own!

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European Commission Pushing Acta Through The Backdoor?

Digital civil liberties groups on Tuesday said that a trade deal being thrashed out between Europe and Canada is an attempt to introduce the controversial anti-piracy agreement ACTA by the back door.

Leaked documents have shown that the part of the text of the Canada-EU Trade Agreement (CETA) that relates to intellectual property rights enforcement is almost identical to ACTA. Also, it’s a little-known deal that is being trick to bring back ACTA through the backdoor is in line with Trade Commissioner De Gucht’s declaration after the vote on July 4, that he has no consideration whatsoever for citizens and the Parliament and is just the copyright lobbies’ lapdog. CETA must be opposed and defeated, just like ACTA,” said J鲩mie Zimmermann, co-founder of La Quadrature du Net, in a statement.

But is this really an attempt by the European Commission, which negotiates such deals, to override the European Parliament’s decision last week to reject ACTA? Leading member of Parliament Marietje Schaake says no.

“I am concerned about some of the alarmist emails I have received already,” said Schaake. “This deal, although the text is indeed a copy and paste from the ACTA agreement, is not a backdoor attempt by the Commission, since the current draft was drawn up before ACTA was thrown out. At the time the Commission still anticipated that ACTA would be passed.”

Even Pirate Party founder Rick Falkvinge, a vocal opponent of ACTA, also pointed out on his blog that CETA was drafted long before the European Parliament voted against ACTA. The Commission assumed that ACTA would be rubber-stamped he said. “This was more than a reasonable assumption from the European Commission in February 2012; it was even the way I would have expected them to do their job, whether I liked it or not,” added Falkvinge.

CETA is still in the early stages and will not be put before the European Parliament until the beginning of 2014. The text leaked this week dates from February. In the meantime there will be the usual legal checks and text revisions.

“It’s too early to say this is a new ACTA. If the Commission is wise, it will modify the chapter before it comes before the Parliament or I see no reason why the same concerns wouldn’t be raised,” said Schaake. In this sense the left the door open for countries to force ISPs to police their own customers. Others said that digital and tangible goods cannot be treated in the same way.

“It is high time for a reform of intellectual property rights enforcement. One of the alarm bells for me with ACTA was the Commission’s promise that it wouldn’t change anything! Things need to change. But I think we currently

Valentine’s Day 2023 – Top Brand Marketing Campaigns

Whether you’re hastily booking a last-minute meal for two, or boycotting the societal conventions and watching Netflix at home, in your PJs, it’s that time of the year again!

Boyfriends are panic buying 100 roses for £25 at Aldi and the card racks at Clinton’s are only getting larger.

According to research from a retail and shopper marketing agency Savvy, 39% of shoppers said they expect to spend more on Valentine’s Day 2023 than they did last year, rising to 52% among 18-34 year-olds. In addition, 56% of respondents said that they don’t mind spending more to make the day special. The research also highlights that Valentine’s Day spending is expected to hit £726m. Yes, that’s right!

Wondering how your business can benefit from this revenue? To captivate the love-ridden audiences on Valentine’s Day, marketers need to position their brand as a one-stop destination for Valentine’s Day gifts and celebrations. A holiday or celebration, such as this, heavily based around consumer emotions and spending money for the loved ones, can result in massive Q1 revenue boosts for your business.  

At the heart of an effective Valentine’s Day marketing strategy is establishing a relationship between the brand and the consumer. If you want to convince your customer that you can provide them with the best Valentine’s experience, an experience that is intimate and personable, you need your brand to appear as more than just a sales pitch, you need your brand to appear human.

Have a look at our top picks for Valentine’s Day marketing campaigns, this year. 

Ad Campaigns: 

Renault ZE – “The Postman”

Not all is well in the Postman’s world of romance, until he gets his hand on Renault’s silent electric auto. The electric auto allows him to approach his crush without disturbing the dog, showing that romance, or in this case, ‘everything starts with an electric moment’. 

Through a clever juxtaposition of a turbulent vehicle, pesky pet, distraught lover and of course, a smooth, new Renault Kangoo ZE, the brand manages to evoke an emotional appeal within its audiences by iterating the personal benefits of its vehicles.

Carine Gaillez, the Global Content and Media Director at Renault, said, “By developing a full-fledged and accessible electric vehicle range, Renault wants to make everyone’s lives better. This animated content is the best way to illustrate the reasons to believe in these innovative vehicles in an emotional way. We are proud to have developed with the Publicis Loft this universal, engaging story, for a timely event that matters in our audiences lives.”

McCain – “Here’s to love”

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A practical guide to the fundamentals of developing powerful brand stories.

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User-Generated Content (UGC) Campaigns:

In fact, a report by Sprout Social shows that “75% of people are likely to share a good experience on their own profile.” Hence, it comes as no surprise that brands haven’t missed the opportunity to enjoy the fruitful benefits of UGC for one of the biggest Hallmark celebrations of the year.  

Dunkin’ Donuts – #DDLoveContest

From pumpkin-flavored donuts to Christmas coffees, Dunkin’ Donuts is pretty consistent when it comes to leveraging holidays to boost sales. So, of course the donut brand that we all love, has came up with an innovative UGC campaign for this Valentine’s. Dunkin’ Donuts launched an Instagram contest, called #DDLoveContest, that started 6th February and will last till 15th February. The grand prize winner will receive a free trip for two, to any city in the U.S. that has a Dunkin’ Donuts! Now who wouldn’t want to take part in that?

Unlike other Valentine’s Day promotions, this one doesn’t only focus on romantic relationships, but encourages audiences to also share stories of friendship and love. Fans are simply required to share stories of how their friendship or relationship “runs on Dunkin'”, over their Instagram, using the hashtag #DDLoveContest.

Dunkin Donuts hasn’t just focused its promotions on Instagram, but has come up with a more multi-channel UGC campaign approach. Other than Instagram, DD has also partnered up with Tinder to introduce special V-Day polls and messages, and created love-themed geofilter on Snapchat.

This UGC campaign will not only have helped increase DD’s brand awareness, but also built a feeling of community that stems from love, amongst its audience. That’s the power of UGC campaigns on social media. People want to feel part of something, and if your brand is able to offer them that community feeling, they are more likely to thrive on it.

The Body Shop – #SendingAKiss

Similarly, The Body Shop celebrated this Valentine’s Day with a Kissing Contest on Instagram. Using the #SendingAKiss hashtag, the Body Shop asked their Instagram followers to send in photos of themselves blowing a kiss to a friend. The lucky winner would get a gift pack of newly released fruit-scented lip balms for them and their “Galentine’s”.

So, in this instance, Body Shop has perfectly timed its new product launch with the Valentine’s Day campaign, as an attempt to boost revenue for its liquid lipsticks. The Body Shop campaign outwardly asks the participants to follow their Instagram handle to increase their follower base and social media presence. The campaign also subtly urges the participants to tag their friend/special someone on their pictures as a recipient of their Instagram ‘kiss’, to increase the brand’s reach to its relevant audiences.

Top 10 Digital Marketing Agencies In Hyderabad

Before getting into which are the top 10 digital marketing agencies in Hyderabad. Let’s discuss what is digital marketing, why it is important for every organization to hire a digital marketing agency, how to choose a digital marketing agency, the types of digital marketing services in the market, the role of a digital marketing agency, and a lot more things about digital marketing agencies in Hyderabad.

What is Digital Marketing?

Digital marketing is the process of using online channels to promote or market products and services. This can include email, social media, search engine optimization, and more. By using digital marketing techniques, businesses can reach a larger audience more easily and effectively.

How To Choose A Digital Marketing Agency?

When choosing a digital marketing agency, there are several things you should keep in mind. First, you need to make sure that the agency has experience in the industry. Second, you should ask for referrals from other businesses or individuals who have used the agency’s services. Finally, you should get a proposal from the agency that outlines their services and costs.

Types of Digital Marketing Services

Digital marketing services can cover a wide range of different activities, all designed to help you reach your target market online. Here are some of the most common types of digital marketing services:

1. Search Engine Optimization (SEO): SEO is all about improving your website’s ranking in search engine results pages (SERPs). This can be done by optimizing your website content, improving your site’s structure and design, and building links to your site from other high-quality websites.

3. Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results. This can help you attract more visitors and potential customers to your site.

4. Social Media Marketing: Social media marketing involves creating and sharing content on social media platforms to promote your business. This can help you reach a larger audience and create more brand awareness.

5. Content Marketing: Content marketing is all about creating and sharing valuable content to attract and engage your target audience. This can include blog posts, infographics, e-books, and more.

Role of a Digital Marketing Agency

A digital marketing agency can play a pivotal role in the success of a business, large or small. By developing and implementing a comprehensive digital marketing strategy, an agency can help a business to reach a wider audience, increase brand awareness, and boost online visibility and traffic.

Disclaimer: All the digital marketing agencies and the information listed were taken from various sources on the Internet and can be changed at the agency’s convenience. We do not take any responsibility if the information mismatches. So please cross-check the information from their website once before you take any further action.

Top 10 Digital Marketing Agencies in Hyderabad [2023] 1. echoVME Digital 

echoVme Digital is a top-tier digital marketing agency based in Hyderabad, India. With a team of experienced and skilled professionals, they offer high-quality services to clients all over the world. They have a proven track record of delivering great results for clients in the rapidly growing digital marketing landscape. Their services include SEO, social media marketing, PPC, email marketing, and more. If you’re looking for an agency that can help you grow your business online, echovme Digital is a great option.

The skilled and creative minds at this agency are constantly innovating and finding new ways to elevate their brands digitally. The team members have a set of skills and expertise that allow them to excel in this ever-changing field. They are always at the forefront of the latest trends and technologies and are able to provide their clients with the best possible results.

The agency provides a wide range of digital marketing services to businesses seeking to improve their online presence. They also offer online digital marketing courses through their educational extension, Digital Scholar. Digital Scholar, which was established in 2023, is an excellent resource for anyone looking to increase their digital marketing skills. The agency has time and again proved that it is a pioneer in the field of digital marketing. 

Agency Highlights and Awards

echoVME Digital was named “The Best Social Media Agency of 2013” by ABP News and CMO Council Asia, and its founder, Mr. Sorav Jain, was named “The Best Social Media Professional” in 2014.

The Indus Entrepreneurs Network, Chennai, has also named it one of the top startups in the city.

If you’re looking for top-notch digital marketing services in Hyderabad, look no further than echoVME is the option for your business, organisation, or brand. With years of experience and a team of experts, they can help you with all your online marketing needs. From improving your strategy to learning more about digital marketing, they can do it all. Below is the list of digital marketing services provided by echoVME Digital.

Services Offered

Social Media Marketing

Influencer Marketing

Website Development

Branding Strategy

Search Engine Optimisation

Performance Marketing

Event Marketing 

Video Production

Instagram Marketing

Digital Consultancy

Industries Served

Beauty and Salon





IT – Tech – SAAS



Real estate


echoVME Agency Clients

Digital Marketing Agency In Hyderabad- echoVME Digital has been trusted by 200+ brands all over the world.

Google Reviews of echoVME Digital Social Profiles of Echovme






Below are the contact details for the digital marketing agency in Hyderabad – echoVME Digital by contacting or mailing them (they will get back to you at the earliest between working hours).

2. Infinity Reach 

Infinity Reach is one of the top Digital Marketing agencies in Hyderabad. They have a team of experienced and skilled professionals who can help you with all your digital marketing needs. They offer a wide range of services such as SEO, PPC, social media marketing, email marketing, and more.

Services Offered

Content writing 

Social media marketing 

Search engine optimization

Search engine marketing 

Website development 

Address: Mayfair Garden, 506, Road No. 12, beside Ohri’s Far East, Banjara Hills, Hyderabad, Telangana 500034

Phone: 085006 66366

3. Brandingnuts  Services Offered

Website development 

Search engine marketing 

Search engine optimization

Social media marketing 

Content writing 

4. Geekschip

You can’t go wrong with Geekschip when looking for a reputable digital marketing agency in Hyderabad. With a wealth of experience and a proven track record, they will be able to help you reach your online marketing goals.

Services Offered

Search engine marketing 

Website development 

Social media marketing 

Search engine optimization

Content writing 

Phone: 091000 68885

Address: 3rd Floor, SS Arcade, Guttala_Begumpet, Hyderabad, Telangana 500081

5. ShootOrder

Shootorder is a digital marketing agency in Hyderabad that provides quality digital marketing services. They have a team of experienced digital marketing professionals who can help you achieve your marketing goals. They offer a wide range of services including SEO, social media marketing, PPC, email marketing, and more.

Services Offered

Content writing 

Social media marketing 

Search engine optimization

Search engine marketing 

Website development 

Address: Level 1, N Heights Plot No 38, Phase 2, Siddiq Nagar, HITEC City, Hyderabad, Telangana 500081

Phone: 063039 21512

6. Social DNA

Social DNA is one of the leading digital marketing agencies in Hyderabad, India. They provide a full range of digital marketing services to help businesses grow online. Their services include SEO, social media marketing, PPC, email marketing, and more. They are a team of experienced digital marketers who are passionate about helping businesses succeed online. 

Services Offered

Website development 

Search engine marketing 

Search engine optimization

Social media marketing 

Content writing 

Address: 6-3-1089 A-3, Gulmohar Avenue, Raj Bhavan Rd, Somajiguda, Hyderabad, Telangana 500082

Phone: 098495 61567


7. What’s In a Name 

If you’re looking for a great name for your digital marketing agency, look no further than What’s in a Name.What’s in a Name is one of the best digital marketing agencies in Hyderabad. We offer a wide range of digital marketing services, from social media marketing to search engine optimization to content marketing. 

Services Offered

Search engine marketing 

Website development 

Social media marketing 

Search engine optimization

Content writing 

Address: 502, 5th Floor, Cyber Heights, Banjara Hills Road No. 2, Beside NTR Trust Bhavan, Hyderabad, Telangana 500034

8. Orion Digital Services Offered

Website development 

Search engine marketing 

Search engine optimization

Social media marketing 

Content writing 

Address: 1-1-460/1/1, Near Devi Chowk, BoB Colony Park, Gandhi Nagar, Hyderabad, Telangana 500080

9. 3DM Agency

3DM Agency is one of the best digital marketing agencies in Hyderabad. With years of experience in the field, they have helped numerous businesses reach their target audiences and achieve their marketing goals. From website design and development to Search Engine Optimization (SEO) and social media marketing, they offer a wide range of services that are sure to help your business grow. So if you’re looking for a Hyderabad-based digital marketing agency that can help take your business to the next level, be sure to check out 3DM Agency.

Services Offered

Content writing 

Social media marketing 

Search engine optimization

Search engine marketing 

Website development 

10. ITinfo Digital

ITinfo Digital is a digital marketing agency in Patna that provides quality digital marketing services. They offer a wide range of services that include SEO, PPC, SMM, email marketing, and more. They are a team of experienced professionals who are passionate about helping our clients grow their businesses online. They have a proven track record of success and are dedicated to providing the best possible service to their clients.

Services Offered

Search engine marketing 

Website development 

Social media marketing 

Search engine optimization

Content writing 

Address: Flat 105 B, First Floor, Zore Complex, Block 1 Above Red Rose Restaurant, Punjagutta, Hyderabad, Telangana 500082

List of Digital Marketing Agencies in Hyderabad to Hire for Business [Comparison]

Here is the comparison table of digital marketing agencies in Hyderabad.

SI No.Digital Marketing Agencies in HyderabadFoundersFounded Year1. echoVME DigitalSorav Jain20112.Infinity ReachYvette Kahn20143.BrandingnutsManik Mandal20234.GeekschipSudhir Naidu20235.ShootOrderRajat Jain20136.Social DNAAditya Raj Mankani20137.What’s In a NameRajive Dhavan20108.Orion DigitalManajit Ghoshal20119.3DM AgencySharath Chandra Pabbisetty202310.ITinfo DigitalMohammad Azharuddin2007


If you are looking for digital marketing services in Hyderabad, then echoVME is the perfect partner for you. We are a top 10 digital marketing agency in Hyderabad and have been providing quality services to businesses of all sizes for over 5 years. Our team of experts has the experience and knowledge necessary to help your business grow online. Contact us today to learn more about our services or to get started!

If you feel we have missed a digital marketing agency that you want to see on the list, then you can reach out to us at [email protected]

Thanks for reading, & have a great day!


As we all know, what is said from the beginning is more convincing than what is said afterward. When it comes to your marketing strategy, the first impression that you give will be the most powerful. And if it’s a good one, then that impression will linger even after you’ve forgotten it. The first time your customer interacts with you is the most crucial time in marketing. So if you have to choose between committing a small amount of time and money to your marketing strategy or spending it in a different way, a digital marketing agency is the way to go.

2. Which is the best digital marketing agency in Hyderabad?

If you are looking for Digital Marketing Agency in Hyderabad, then you are at the right place. echoVME Digital is one of the best Digital Marketing agencies in Hyderabad, India. We offer Digital Marketing services to clients in India as well as overseas. Digital Marketing is the process of promoting your brand, product, or services on the internet. Our SEO services include Local SEO, Website Analysis, Keyword Research, Content Optimization, On-Page SEO, Link Building, Link Earning, and Social Media Optimization.

3. What a digital marketing agency can do for your business?

Today, the cost of acquiring a new customer is extremely high and moreover, it is extremely difficult to get the same customer again. So, the best way to make more profit is to get your existing customers to buy more from you. Digital marketing agencies are best at this. They would create a well-planned strategy that enables you to retain your existing customers and attract more new customers. Moreover, they would provide you with the best digital marketing services.

4. What are the 4 keys of digital marketing?

1. Researching deeply the needs of your target market. 2. Develop a strategy that helps you meet the needs of your target market. 3. Continuous experimentation. 4. Successful measurement of the results

Top 6 Ways To Clear Instagram Search Suggestions/History

Whenever you search for someone or something on Instagram, this information is saved in your search history. This could be both useful and annoying.

On the one hand, Instagram gives you quick and easy access to all the recent searches in case you need to revisit that profile or a hashtag again. On the other hand, if you happen to use your Instagram search bar in front of a friend or a colleague, they’ll see your entire search history.

Table of Contents

Follow this tutorial to learn how to clear Instagram search suggestions using your mobile and web app.

Instagram Search Suggestions and History

However, this information can quickly turn into a threat to your privacy. For example, when someone else accesses your Instagram search and sees the entire list of the profiles you’ve recently visited on the Instagram app.

How to Clear Instagram Search History and Suggestions

Like with any social media app, you can clear your search history, but it won’t always get rid of all Instagram search suggestions. Instagram will still suggest certain accounts based on your activity and interactions on the app.

Suppose you want to get rid of all search suggestions and clear your search history. Use the following techniques to delete all data and cache stored on the Instagram application. The instructions are the same for both Android and iOS users.


Delete a Single Instagram Search Suggestion

What if you don’t want to erase your entire search history on Instagram but instead want to delete a single search suggestion? To remove a particular account or hashtag from your Instagram search history, follow the steps below.

Open Instagram on your smartphone.

Select the

Search icon

next to the home button to open the

Search tab


Select the

Search bar

on top of the screen. You’ll see a list of recent Instagram suggestions.


See all

in the top right corner to see the entire suggestions list.

Find the suggestion you want to delete, and select the

X icon

next to it to remove it from the list.

You can use the same method to remove more suggestions from your Instagram search history. It works with account suggestions, as well as Tags and Places.

2. Remove Entire Search History

If you want to clear all previous searches from your Instagram account, follow the steps below.

Open the Instagram app on your smartphone.

Select your

profile icon

in the bottom-right corner of the screen to open your Instagram profile page.

Open the


and select

Your activity


Scroll down and select

Recent searches

. Instagram will then take you to the Search page with a list of recent searches.

In the upper-right corner, select

Clear all


In the pop-up, select

Clear all

to confirm.

This will empty your entire Instagram search history.

3. Clear Search Suggestions on the Desktop

If you prefer browsing Instagram on your desktop, you can also use the web browser version of the app to clear the search suggestions. To do that, follow the steps below.

Open Instagram web on your computer.

From the menu on the left side, select



Next to


, select

Clear all

to delete all recent search suggestions.

As you continue using the app, the Search page will again populate with new recent searches. Make sure to clear them every once in a while if you don’t want other people to accidentally see what you’ve searched for recently.


Block Suggested Accounts on Instagram

Instagram may suggest certain accounts even after you’ve cleared them from your search history multiple times. When you start typing something in the search bar, Instagram will immediately suggest an account you had previously searched for.

One way to stop this is to block this account and then unblock them. Go to the user’s page, and select Block from the menu. You can then unblock them straight away. Now when you search on Instagram, the app won’t suggest the account you just blocked and unblocked.

Note that this method only works with accounts you don’t already follow.


Clear Instagram Cache and Data

Sometimes the data and cache that Instagram stores won’t allow you to remove the search suggestions from your Instagram account altogether. If specific search suggestions reappear in your search no matter how many times you remove them, try clearing your app’s data and cache.

This technique is more effective for Android phones since you can delete your data and cache right in your phone’s settings.

From the apps list, select Instagram and choose an option to clear all data and cache.

After that, quit the Instagram app and run it again. Then check the Search page to see if it solved the problem.


Reinstall the Instagram app

Another way to remove the data and cache is to reinstall the Instagram app on your smartphone. If you don’t want to manually remove your search suggestions, you can uninstall the app and install the latest version from the app store.

To uninstall the app, long-press on the Instagram icon on your home screen and select Remove application from device or Remove.

Once you reinstall the app, log into your account and check the Search page to see if the old search suggestions disappeared.

Keep Your Instagram Search History Away from Prying Eyes

Some Instagram settings can be confusing, especially if you’re a beginner. This guide should help you understand how Instagram search suggestions and history work and the different techniques you can use to clear them any time you want.

Clothing Insulated With Aerogel Promises To Keep Out The Most Dire Cold

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Aerogel is the material of the future— if you can make it work for you. The substance, a foam made of mostly air and either silica or carbon, is great for insulating, but it’s traditionally been brittle and difficult to work with.

Lots of companies like The North Face and Champion can (and have tried to) use aerogel, but Oros (formerly called Lukla) is betting these larger companies think it’s too much of a hassle to produce. The most famous example of this is Champion’s 2010 summit of Mt. Everest, when they outfitted a Canadian mountaineer with a jacket seemingly as thin as a windbreaker to deal with extreme cold. The jacket never went into production, as they claimed it to be exorbitantly expensive.

Oros claims to have found a better way to produce aerogel, which insulates just as well as its more brittle counterparts, but is much easier to work with and doesn’t rub off on the skin. Formerly, the substance needed to be contained within some kind of plastic or impermeable sealant to be used in clothing. Oros’ flavor, called SolarCore Aerogel, does not.

Aerogel is 99 percent air, as the name implies. Our air’s great ability to insulate does most of the work. NASA actually invented aerogel, and has been using it to insulate things like Mars rovers.

But Oros is putting this technology into jackets, gloves, and hats. By lining certain parts of the apparel with their flexible aerogel, which only absorbs a minute amount of heat, the clothing is able to better retain the heat made by the body. It’s the dream of every winter clothing manufacturer— near-perfect heat retention.

This is Oros’ second line of apparel, this time adding the gloves and hats and updating the kind of aerogel used. Oros actually had to pare down how much aerogel was used in the production of the jackets, hats, and gloves, because an issue was overheating, even in extremely cold climates. In a demonstration, the company tested their jackets against liquid nitrogen, which brought the outer temperature down to -321 degrees Fahrenheit, while inside stayed a balmy 89 degrees.

We got our hands on (and in) Oros’ new gloves and hat, and can attest they’re extremely warm. The gloves are dexterous, meaning you can wiggle your fingers and perform lots of tasks outside, but I unfortunately could not type the article with them on. (I tried.) The hat only uses the aerogel material around the ears, which does help prevent overheating.

However, we did put the items they gave us to test through their paces. Using our handy office FLIR thermal camera, we tried both the hat and gloves to see how well they retained heat.

Thermal images of Oros’ new gloves and hat being worn. Orange and white indicate higher temperatures, while blue and purple indicate colder temperatures. Aerogel should typically not heat up, as it is an insulator that typically absorbs very little heat. Paul Adams/ Popular Science

We were surprised to see the aerogel let heat through as rapidly as ours did, as seen by the orange in the photos. These tests weren’t entirely scientific, but the clothing did leak a fair amount of heat, according to our readings.

The company is launching a Kickstarter campaign today, which is the only way to buy their new line. You can snag aerogel hats for $35, gloves for $99, and jackets for $275, for a limited time. You can still buy Oros’ previous line on their website.

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