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Hey there, fellow business enthusiasts!

Are you ready to take your marketing game to the next level?

If so, it’s time to start incorporating YouTube into your strategy!

This video-sharing platform isn’t just for cat videos and cooking tutorials (although let’s be real, those are pretty great too).

Are you going to disagree with me ??? No, no, my friend. YouTube is a powerful tool for businesses looking to increase their reach, engagement, and ROI.

With over 2 billion monthly active users, YouTube is not just any platform. It’s the second-largest search engine in the world!

So, if you’re not on YouTube, you’re definitely missing out on some major opportunities to grow your business.

In this day and age, video content is king, and YouTube is the perfect platform to showcase your brand’s personality and bring your products and services to life.

So grab your popcorn, settle in, and let’s dive into the importance of YouTube for business marketing!

How Does YouTube Help Businesses

By posting a creative video, businesses can be assured that their content gets viewed by myriad of YouTube users. This then facilitates the sharing of content on several websites, emails, and blogs across the world, thanks to the power of the Internet.

YouTube for business is most effective when users find the content useful. It must resolve their problems in some way. All you need to do is to tailor the video in tune with the users’ requirements and preferences. Then the content sends the right message to the intended crowd, thus paving the way for generating traffic.

1. Free Upload of Brand Advertisement

Uploading your content on YouTube offers your customers the chance to view and evaluate your products and services. It facilitates accomplishing a set of specific actions or tasks.

2. Put a Face for your Brand

YouTube’s marketing strategy significantly helps to create brand awareness. Taking all the virtues of a TV ad, brand awareness videos tend to be entertaining. This simple approach ensures that your brand creates an image for the viewers to enjoy, and gain information too.

YouTube for business is one of the most effective ways to display information about your brand. The more engaging your video, the more will be the opportunity to provide observable information to the users.

3. Retail promotion through YouTube

Retail business promotion through YouTube may be produced in a generic way or in a specific way targeting a particular audience. It may be intended for short-term promotions presented at intervals.

YouTube promotion of your retail business must be aimed at making the shopping experience easy for the customers. Creating how-tos and tutorials will immensely help your customers and enhance your prospects.

4. YouTube for business: sales component

It is a sound business idea to use YouTube for generating sales for your products or services. This can be implemented at the grassroots level, by showing your product in action.

Another way of displaying relevant videos for sales promotion is by showing a clip of any service related to questions. This works amazingly in generating sales by enticing the viewers to your business website.

5. Customer support

YouTube helps businesses to extend support to upcoming as well as existing customers. Using YouTube enables you to address your customers’ problems and answer their questions, thus enabling you to provide useful and helpful service-related videos. This helps to reduce your company’s costs associated with after-sale service as well.

By being able to access useful information about your products and services post-sales, your customers will be able to get their issues resolved. They will be able to better use the products as well.

You may embed your YouTube support videos in the support section of your website where your customers may view them. Most of the problems related to the products and services can be resolved by watching the videos themselves, bringing down your customer support costs.

How Does YouTube Marketing Dominate Other Social Platforms?

YouTube has an unparalleled track record of captivating users of all ages. This is one dynamic social networking platform that satiates all the specific needs of people having different preferences. YouTube can be used not just for recreation; it proves to be highly productive in explaining and teaching people about myriad things in a simple way – be it complex or petty stuff.

Nearly 1 million content creators from 30 nations across the globe have been making money simply through YouTube videos. In the U.S., 73% of adults use YouTube. In India, 93% of those who watch videos use YouTube.

The following are justified reasons why YouTube has been more predominant over other social media platforms,

1.YouTube Brings Real Ideas About the Brand 2. Brand visibility can be significantly increased

YouTube for business is one of the best ways of establishing the presence of a brand. YouTube is localized in 91 countries, and it is accessed in 80 different languages. This is nearly 95% of the entire Internet population.

3. Easy sharing of content

Another major benefit of using YouTube for business marketing is the ease of sharing content.

YouTube’s user-friendly interface and intuitive sharing features make it easy for businesses to upload, organize, and share their video content across multiple platforms.

This enables businesses to reach a wider audience and maximize their exposure, without having to invest a significant amount of time or resources.

Additionally, YouTube’s built-in sharing options, such as embedding videos on websites or social media platforms, make it easy for customers to share the content with their own networks, further expanding a business’s reach.

YouTube for business helps to connect the various entities associated with an organization. People upload nearly 500 hours of video on YouTube every minute.

4. Businesses are Enabled to Build Trust and Credibility

Businesses need to entice their audience with a sales pitch while offering them something of interest to them. Customer acquisition in the fiercely competitive environment calls for building trust and loyalty.

Uploading good content and captivating the audiences will lead to building a good rapport with them and subsequently developing a strong relationship. The useful information and relevant content create credibility through just a short video that is engaging and educative on YouTube.

5.YouTube Surpasses all Older Forms of Media

YouTube offers several effective ways to connect with audiences.

6.YouTube helps build an image of authority

Online video marketing is a modern trend. With the ability to import and upload video content easily, businesses can integrate YouTube’s marketing strategy into their marketing plan seamlessly. This provides the unique opportunity to establish your organization as one with authority and expertise, winning the trust and respect of clients.

Your website becomes more authoritative, making your pages to be ranked higher in search results.

The Significant Role Played by YouTube for Business Purposes

YouTube is presently the second-largest search engine and the third-most visited website in the world today, just behind Google and Facebook.

Having your content on this massive social media platform empowers your business and brand to be recognized by an unlimited number of people.

Here are some significant roles played by YouTube in facilitating business objectives,

1. Reaching a large audience

YouTube has a massive user base, making it an ideal platform for businesses to reach a vast audience and generate brand awareness.

2. Engaging with potential customers

By creating and sharing engaging videos on YouTube, businesses can attract and engage potential customers, building brand loyalty and trust.

3. Communicating with existing customers

Businesses can use YouTube to keep their existing customers informed and updated about new products, services, and other announcements.

4. Providing educational resources

YouTube can be a valuable tool for businesses to provide educational resources to their customers and build thought leadership in their industry.

5. Humanizing the brand

By creating videos that showcase their products, services, and company culture, businesses can humanize their brand, making it more relatable and authentic.

7. Facilitating internal communication

YouTube can also serve as an internal communication tool for businesses, allowing employees to share information and training resources.

As you can see, Modern users consider YouTube as an easy and sophisticated learning tool. Providing comprehensive information about almost anything on the planet, YouTube is not only engaging but also educating.

The Exclusive Benefits of YouTube for Business

YouTube offers a range of benefits and uses for today’s business. Although watching personal videos on YouTube is often associated with it, it can also be a highly valuable tool for businesses.

As of 2023, the website has 160 million users, according to NBC. It may help businesses reach out to new consumers, communicate with them, and serve as a tool for internal communication.

It may be used in combination with other digital communication channels or individually to reap the following benefits:

1. Be found on Google by using YouTube marketing

Google search results include images, videos, books, and news – all blended together, for providing the most relevant and useful information to users. Google considers videos as important; videos are given weightage like text-only pages.

Putting up quality articles on your website along with creative, complimentary videos on YouTube will create backlinks to your site. This will enable you to be found more often by those who run Google searches.

2. Increase traffic to your website

YouTube for business allows inserting videos. This helps to channel traffic from your YouTube videos to your website. The Google search engine indexes videos too, similar to text results, but the video results are generally far less than the texts.

This way, you get ample chances of being found by persons who run the search, and you will naturally get more traffic to your website.

3. You can associate your domain name with a YouTube channel 4. Gain niche-related audience

One of the many benefits of using YouTube for business marketing is the ability to gain a niche-related audience.

By creating and sharing high-quality videos that are relevant and valuable to a specific niche audience, businesses can gain visibility and establish themselves as experts in their industry.

With a well-planned and executed strategy, businesses can leverage YouTube’s power to gain a loyal and highly engaged niche-related audience, resulting in increased brand recognition, customer loyalty, and ultimately, revenue.

5. You can target your audience with AdWords for Video

When a viewer watches an ad for over 30 seconds, an engaged view occurs. Payment has to be made only for the engaged videos in AdWords. If your video gets skipped, you are not required to pay anything.

1. How Hershey’s Used YouTube for their Business

Hershey’s used a calculated strategy to promote its limited-edition KISSES Hot Cocoa by teaming up with reputable and well-known YouTube personalities.

The profusion of sweet food that comes with the holiday season makes it difficult for new items to stand out in the marketplace.

The business collaborated with YouTube BrandConnect, a reputable Google platform for branded content, to find the ideal influencers for their offering.

As a result, the cooperation produced a selection of entertaining paid commercial cutdowns and creator-driven branded content featuring well-known YouTube bakers like Rosanna Pansino, The Icing Artist, and Honeysuckle.

This is how Hershey’s Kisses raised its search volume by 551% and its purchase volume by 22% as a result.

2. How Flipkart Used YouTube for their Business

Flipkart was able to successfully market its fashion line and develop a memorable campaign that connected with its target demographic by using a data-driven approach and fusing it with innovative marketing strategies.

In this way, they have reached more than a 27% increase in ad recall, an 11% increase in purchase intent, a 10% increase in brand consideration, and a 6% increase in brand awareness.

Want to read more case studies then check out YouTube Advertising

Wrap-up

We have come to the end, to wrap up! YouTube is an essential tool for any business looking to build its brand and reach a wider audience.

With its massive user base, powerful SEO benefits, low cost, and engaging interactive features, YouTube provides businesses with an effective and efficient way to market their products and services.

By creating and sharing high-quality videos, businesses can connect with their customers, build a community, and drive traffic to their websites.

So, don’t miss out on the amazing opportunities that YouTube has to offer – start utilizing this powerful platform today and watch your business grow!

To know more about the daily events and trendy news in digital marketing don’t miss out follow our Digital Scholar blog.

FAQs

1. Why is YouTube marketing important for business?

YouTube marketing is crucial for businesses because it helps them to reach a bigger audience, enhance brand awareness, and engage customers in a more dynamic and interactive way.

2. Why is YouTube used in marketing?

3. How YouTube can grow your business?

The prime goal of any business is to Increase brand exposure and visibility, increased website traffic, interact with both current and future consumers, community building, and sales and income growth are all ways that YouTube may help your business flourish.

4. How effective is YouTube marketing?

YouTube marketing can be quite successful since it enables companies to connect with a huge audience, engage clients through video content, and increase website traffic. When done right, it can assist grow a brand’s recognition, cultivate a dedicated following, and boost earnings.

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The Importance Of Graphic Design For Businesses In 2023

Graphic design has a major part to play in the cutting edge focused business condition. Organizations require the administrations of graphic designers to make noteworthy promoting materials. These materials incorporate business cards, pamphlets, flyers, sites, and stationeries etc.

The purpose behind the rising demand of organizations for graphic design is the requirement for viable correspondence with the crowd. Since an ever-increasing number of organizations are entering markets, it is creating more rivalry.

What Does Design Rely on In Graphic Design?

The term graphic in graphic design truly implies a visual that is appropriate and precise. The designing part in graphic design is for making a particular message in an expert and creative way. The point here is to deliver a bit of visual data for an intended interest group. The term graphic design likewise remains for visual correspondence or correspondence design.

The innovative procedure includes the customer and graphic designer. To make critical design pieces, the designer utilizes distinctive visual expressions, typography abilities, pictures and format systems. The plan of different design components in a graphic design relies upon the media, for example, publications, logos, bundles, site, and so on.

The cutting edge designers utilize diverse graphics programming projects, for example, Adobe Illustrator, Adobe Photoshop, CorelDraw, Adobe InDesign, QuarkXPress, and so on. The immense field of graphic design, by and large, incorporates print, web, and broadcasting. Print designing incorporates logos, delineation and graphics, format, bundling design, and so forth. The computerized class of designing incorporates site and programming, and broadcasting incorporates movement and film graphic designing.

Here are the eight tips help you understand the importance of graphic design in 2023

Improve Sales

Mindfully made graphic design pieces can enable lift to up deals. Individuals are pulled in to any extraordinarily designed thing. Your quality design delivers a message to them. The message might be that the organization owning the design conveys top-notch items or administrations. Individuals get such messages in a roundabout way in their psyches when they see a novel logo design, business card, and other such designs. This conveys individuals closer to businesses on numerous occasions.

Using Content Marketing For Agency Business Development

4 key issues to consider in raising your profile through your online content marketing

The pitch process has changed out of all recognition. The days of agencies pitching for each project and clients constantly searching for new agencies are (thankfully) a thing of the past.

Clients are looking for longer term partnerships with fewer agencies. That is a great thing for client retention and agency financial planning. But, it is potentially bad news for the new business development team. With fewer pitches, the game has changed.

The role of business development is to build long term relationships with the Marketing Directors and Procurement teams who manage the tenders, so that they are on the next long list to be considered for the pitch. These relationships are ideally built on personal interactions, but inevitably they will start with virtual interactions of some type.

Using online content to build your online reputation

So, if your task is to get onto the consideration list of agencies for the pitch, it means a change of focus.

You need to be found when clients are searching and you need to represent an agency brand that is respected and trusted, ideally with a reputation for thought leadership and expertise.

Online content plays a vital role in building your reputation as an agency. It also covers a huge range of channels and tools. You have to “practice what you preach” in your tender documents and pitches. You have to “walk the talk”. Here are 4 issues to consider to get your house in order.

1. Effective use of your web site

Your most important asset is your web site. Every client will review it and scrutinise it before they contact you. So what do you need to consider?

Consider not only how you are positioning yourself and the case studies and services you choose to promote, but also what the site says about your understanding of the digital world

Is it optimised for search?

Is it optimised for mobile?

Does it contain thought leading content?

Does it enable readers to share your content in social media?

Does it capture data in an effective and legally correct way?.

I am a huge Advocate of blogging as a way of sharing your expertise and knowledge.

2. Blogging

1. Consider who the best person is to write it. Who has the expert knowledge? Who has the time? Who has the enthusiasm to do it and stick to it?

2. Your blog is there to demonstrate your expertise, not to sell (that is what the web site does). So, talk about wider industry issues, share best practice, share research, share your opinion. Don’t just write up case studies.

3. Be provocative. That doesn’t mean being deliberately confrontational or controversial. It means, give an opinion and ask for your readers’ opinions too.

4. Write in plain, conversational English. Don’t get it copy written. It must be authentic. The odd typing mistake or grammatical error is not a disaster.

5. Write as often as you can, but only say something when you have something interesting to say. It doesn’t have to be every week as long as you don’t leave it too long between posts.

6. Integrate it with the other social channels – host video content on YouTube, tweet a link when you update your blog, have the latest blog posts feed onto the web site home page, feed blog titles and links onto your Linked In profile.

3. Use of Search Engine Optimisation

Search Engine Optimisation is key and the good news is that all of the social sharing that you do will help SEO by building links from other sites to yours.

Make sure all content is tagged for search too, so that Google can find it.

Your social media strategy should be to share and amplify your content programmes. All of your content should be sharable, opinion forming, provocative and original. That is a great start. Then you need to proactively spread the coverage of your content into digital channels.

4. Use of Earned Media

Earned media is the most powerful. Use your PR skills to make sure that all of your content, be it digital, video or printed is made available to Thought Leaders such as Trade Journalists, key industry analysts, respected bloggers and social media influencers (such as people with plenty of Twitter followers).

Then use your own social media channels to promote the content. Top B2B channels are Twitter, YouTube, Google Plus and Linked In. Google Plus is probably most useful as a way of improving search performance for your content.

Image source: Gavin Llewellyn’s post on Social media marketing priorities for 2013

Nick Baggott is a Marketing Consultant and Trainer with over 20 years experience. Nick has been running his own consultancy, Navigate Consulting Ltd, since 2006. Previously, he was Client Service Director at Chemistry, an agency that he set up with 3 colleagues in 1994. Nick is a Course Director and Fellow of the Chartered Institute of Marketing and is also on the Google global faculty. Nick is passionate about using digital marketing to build engaging marketing programmes and is an expert in CRM, segmentation, social media, marketing strategy and communications You can follow him on Twitter, connect on LinkedIn and read his blog

The Importance Of Engagement In Social Seo

Social SEO: Why the right type of interactions matter

The way that many brands interact with their fans on social sites isn’t much different. They do a lot of self-promotion and not a whole lot of engagement. They might have the best content in the world, but if all they do is talk about themselves, they’re going to lose a lot of people fairly quickly.

This is why, in the social SEO world, engagement matters. It grows relationships, builds trust, and gives your company a face and a voice.

Fans can’t engage if they can’t find you

Your brand’s website is your main piece of online real estate, but your social network profiles are your back yard, your swimming pool, and your clubhouse. They’re your supplementary spaces where people come to hang out with you and get to know your company better. People can’t get there, though, if they don’t know they exist or how to find them.

But don’t stop there. Explore the different options for integrating social media widgets into your website; link to coupons, contests or promotions offered on your Facebook page; and lead your blog readers to your social accounts to join a conversation. This is the first step to getting your website visitors over to your social profiles.

Engagement helps you keep Fans

Your fans are your fans on social sites because they want content from you that matters, that they can relate to, and that they can share with others. They want to be a part of the brand experience. They want updates about sales and new products, but they also want to feel valued.

Between posting content relevant to your brand, post other things that might be relevant to your fans. Are you a shampoo brand? Ask your fans during the Summer what they do to get the pool water out of their hair. This kind of engagement gets your fans to talk, but it can also encourage them to share with their friends.

People love to talk, and conversing with your fans about neutral topics, such as sports, weather, current events (politics excluded, unless that’s your brand equity), work, and entertainment can help you get to know them on a different level. So, be sure to branch out from your standard product or company promotions on your social networks and start to have real conversations about everyday types of topics.

Getting your fans engaged will make them look forward to visiting your social profiles as well as sharing posts with their friends, enabling you to extend your social reach.

Engagement helps your brand avoid Faux Pas

After realising why #aurora was trending, they quickly removed the post and followed up with an apology, but being engaged could have helped them avoid this faux pas in the first place.

The takeaway? Find out why hashtags are trending first before you use them. If you want to engage with your fans, make sure you’re engaging over the right thing. Actively engage with your audience by always first understanding what your fans are talking about. The first step to engagement is often listening.

The Holy Grail: Increased rankings

One of the biggest benefits of engaging fans is that you increase your share of the SERP (search engine results page). Recently, a CPG company in the pet care category went from owning one result for their brand name on the first page of the SERP to owning the top four spots just by increasing their engagement on Facebook, Twitter, and YouTube. It didn’t happen overnight, but when it did, it was great. How did they do it?

created a new campaign around a product designed entirely to promote social sharing.

added on-site content to promote that product, relating back to Facebook and Twitter.

That is the power of the social signal.

Ways to drive engagement

In my agency’s ebook, Social SEO Strategies: Mastering the Art of Social SEO, the details of engagement via social media are covered in-depth, but here are some of the basic tips:

Be controversial: Provoke conversation by providing an unpopular point of view.

Be selfless and provide value: Share resources your fans might find interesting or meaningful, even if it doesn’t come directly from your company.

Be conversational: Occasionally, it is okay to talk about off topic things. Is it a particularly gorgeous day in your town? Ask your fans if they’re enjoying the day. Commiserate with them if they’re not.

Be yourself: Let your Social Media Manager have a personality. It builds trust and authority.

Be entertaining: People love funny or touching stories, videos, and images.

Be timely: Keep on top of current events. If something happens that might impact your fans, use it as an opportunity to connect with them.

Be encouraging: Are your fans praising your product? Thank them! Are your fans having trouble with your product? Reach out to them to offer help.

Most importantly, be human. Give your social profile a human face.

Pandora does a great job of this, combining a human face with the brand logo for their Twitter avatar. Don’t just be a robot for your product, be the voice, the life, and the personality of your business so that your fans can truly befriend your company.

In fact, as Google+ and Agent Rank become more and more important in terms of SERP ranking and influence, having a human face associated with your business will become important to organic search.

Take It Offline

Here’s a pro tip. Driving engagement does not need to be limited to your Facebook, Twitter or other online social media accounts. You can actually find various ways to connect with people offline that result in increased social sharing, which in turn helps your online content to rank higher in the SERP.

Plan ahead to inject incentives for attendees to engage online, such as awarding free books, gift cards or other awards for Tweeting answers to quiz questions. Try an online scavenger hunt. Or, get attendees discussing a hot topic on your blog ahead of time, with the intention of deepening the dialog during the meetup itself. The possibilities are endless.

The more they are enjoying engagement with your brand, the more they will be likely to continue to do so. The result will be more consistent social signals.

You can take the meetup idea even further for greater impact on your SEO results. Engagement need not be limited to your fans. Invite bloggers in your industry to your meetups, and try to get to really know them as people. If they get to know your brand better and they like what they see, they will naturally start to share and link to your content.

Summary

Engagement helps your marketing on many levels. It helps you to get to know your audience better, builds trust and loyalty with your fans, and increases your social signals in support of higher SERP rankings. There’s no time to waste. Get engaged!

Importance Of Iot Devices In Daily Life

More than 5 billion people on planet Earth have access to the internet. The world is hyper-connected socially, economically, politically, and environmentally. But have they ever wondered how everything is being held so smoothly and effortlessly? All credits are to be given to IoT. So, what is IoT? In IoT, all the devices are interconnected, but first, they are connected to the internet. All of which collect and share data among themselves.

While reading this article,14.4 billion IoT devices are connected globally and are estimated to reach over 24 billion by 2030. With endless possibilities, IoT is a swiftly evolving phenomenon. And experts believe that this phenomenon is here to stay for a long time.

Here I have listed seven daily life applications of IoT

Smart Homes

IoT sensors collect data like our preferences of music, artists, temperature, and our routine, like the time we wake up, have meals, go to bed, etc. Home automation has been the successful application of IoT so far. Lighting, smart home appliances, voice assistants, smart switches, and locks are a few examples of how our lives can be made more accessible by automating our homes. It is needless to stress safety and security as we can control all our devices through our smartphones. Full-scale home automation can cost thousands of dollars, but smaller single products cost less than 100. Some of the subsections of a smart home are −

Smart Home Security Smart Cameras

Gate cameras, door cameras, CCTV cameras, and inside cameras like baby monitors are some examples of smart cameras. These cameras have wireless internet connectivity, making them accessible from anywhere.

Biometric Locks Fire Sensors

Most smart homes include a Carbon Monoxide (CO) detector. These detectors are set up to notify you if the CO level in your home reaches an exceptionally high level.

Smart Kitchen Wi-Fi Fridge

We can keep track of ingredients, and you can see what’s in your refrigerator while you are at the supermarket, so you don’t overbuy.

Hot Drinks That Stay Hot

Your preferred hot beverage will be kept at the recommended serving temperature by the cup when the app makes a recommendation. The app will suggest how long to let the bag steep if you prefer tea. The best part is that you don’t have to worry about charging it because the plate it comes with wirelessly charges the cup’s battery when it isn’t in use.

Healthcare

The Healthcare sector includes doctors, patients, hospitals, and health insurance companies. Patients wear wearable technologies like fitness bands and blood pressure monitors. While technology cannot reverse the aging of the population or prevent a pandemic from occurring, it can help humanity by making monitoring easier. It can save lives in medical emergencies like heart failure, diabetes, asthma attacks, etc.

IoT devices collect the patient’s data, like blood pressure, oxygen, blood sugar levels, ECGs, and weight. This collected data is then stored in the cloud and made available to an authorized person, who could be a physician, consultant, or member of an insurance company.

Smart Cars

Through IoT, we can connect cars to exchange information like speed, dynamics, and location. A recent breakthrough in smart cars is driverless cars. Though it seems like it’s from the future, driverless cars are already being made. With the help of high-end sensors like gyroscopes, these cars are connected to cloud platforms and the internet.

Wearables

Watches, rings, and wristbands with biometric sensors can measure blood oxygen levels, glucose levels, respiration rates, and heart rate and variability. These wearable gadgets gather and store the raw data before sending it over a cellular or Internet connection to a cloud infrastructure. A common component of wearable technology is an accelerometer, which counts steps taken and recognizes emotions like falls or golf swings. The gadgets can calculate travel distances and pinpoint your location using global positioning satellites (GPS) links. For example, Smartwatches (e.g., Apple Watch), Fitness Trackers (e.g., Fitbit), Smart clothing (e.g., Owlet Smart Sock 2)

Conclusion

IoT devices will get smarter as they gather more data. By using IoT-connected devices, cities will become “smart cities.” But it’s not as fancy as it looks. There are some privacy concerns attached to the success of IoT. It is not just our data sensors that are collecting; they have our behavioral patterns and can be used against us.

Image Annotation In 2023: Definition, Importance & Techniques

Image annotation is one of the most important stages in the development of computer vision and image recognition applications, which involves recognizing, obtaining, describing, and interpreting results from digital images or videos. Computer vision is widely used in AI applications such as autonomous vehicles, medical imaging, or security. Therefore, image annotation plays a crucial role in AI/ML development in many sectors.

What is image annotation?

Supervised ML models require data labeling to work effectively. Image annotation is a subset of data annotation where the labeling process focuses only on visual digital data such as images and videos.

Image annotation often requires manual work. An engineer determines the labels or “tags” and passes the image-specific information to the computer vision model being trained. You can think of this process like the questions a child asks her parents to explore the environment in which she lives. The parents categorize the data into universal phrases such as bananas, oranges, cats, etc., as shown in the below image.

Why is image annotation important now?

Computer vision has already changed our lives with applications in healthcare, automotive, or marketing. According to Forbes, the computer vision market value will be around $50 billion in 2023 and PWC predicts that driverless cars could account for 40% of miles driven by 2030.

What are the techniques for image annotation?

There are five main techniques of image annotation, namely:

Bounding box

Landmarking

Masking

Polygon

Polyline

Bounding box

A frame is drawn around the object to be identified. Bounding boxes can be used for both two- and three-dimensional images.

Landmarking

Landmarking is an effective technique for identifying facial features, gestures, facial expressions and emotions. It is also used to mark body position and orientation. As shown in the figure below, data labelers mark specific locations on the face, such as eyes, eyebrows, lips, forehead, and so on with specific numbers by using this information ML model learns the parts of the human face.

Masking

These are pixel-level annotations that hide some areas of an image and make other areas of interest more visible. You can think of this technique as an image filter that makes it easier to focus on certain areas of the image.

Polygon

This technique is used to mark the pick point of the target object and frame its edges: The polygon technique is a useful tool for labeling objects with irregular shapes.

Polyline

The polyline technique helps create ML models for computer vision that guide autonomous vehicles. It ensures ML models recognize objects on the road, directions, turns, and oncoming traffic to perceive the environment for safe driving.

How to annotate images and videos?

Your company needs an image annotation tool to label the visual data. There are vendors that offer such tools for a fee. There are also open source image labeling tools that you can use freely. Moreover, they are modifiable, which means you can change them according to your business needs.

Developing your own tool for image annotation could be an alternative to outsourcing software. However, like all in-house activities, this is a more time-consuming and capital-intensive approach. However, if you have sufficient resources and feel that the templates available on the market do not meet your requirements, developing your own tool is possible.

To learn more, check out our comprehensive articles on video annotation and video annotation tools

In-housing vs outsourcing vs crowdsourcing?

Image annotation techniques require some manual work. Deciding who should perform this manual task is an important strategic decision for organizations. It is because the main methods, namely in-house, outsourcing and crowdsourcing, offer different levels of cost, output quality, data security, etc.

OutsourceIn-houseCrowdsource Time requiredAverageHighLow PriceAverageExpensiveCheap Quality of labelingHighHighLow SecurityAverageHighLow

You can check our sortable/filterable list of data labeling/annotation/classification vendors list.

To learn more about annotation you can also read our text and audio annotation articles. If you also need help choosing vendors for image annotation, we can help:

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.

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