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What will be the lasting impact of Apple’s iPad? Some argue the iPad will do for tablet computing what Apple’s iPod did for digital music and MP3 players. Is this a good or bad thing? Apple’s big reveal Thursday, complete with independent iPad reviews and the debut of thousands of iPad apps, has only fueled the sport of Apple musing on this topic.

It’s All About The Finger, Naturally

While this is not a new concept, the iPad’s touch-based interfaced could be the first tablet device that gains widespread adoption and therefore make touch-based navigation mainstream. In fact, the iPad may just be the beginning of computer manufacturers creating devices that are manipulated by more natural, touch-based means.

One problem that hasn’t been solved for touch devices, however, is the absences of a physical keyboard. The physical QWERTY keyboard is still the best way to create large blocks of text, and the iPad’s virtual keyboard doesn’t look like a viable alternative for physical keys at the moment.

The Flash Crash

I’m not sure how much influence Apple had in getting these sites to switch to HTML 5, but I’m guessing Apple made at least a few calls to make this happen. The New York Times, for example, was using Flash on its site as early as January when Apple introduced the iPad. Now Apple claims the site is iPad-ready, but when I checked chúng tôi on my iPhone this morning the site was not displaying HTML 5 video.

Monetizing Digital Content

There’s also an emphasis on in app purchases and subscriptions models that could pay off thanks to the iPad’s bigger screen. Prominent paid iPad apps include the Marvel Comics reader, The Wall Street Journal, Netflix, MLB at Bat 2010 for iPad, a new version of Scrabble, iBooks, Apple’s iWork suite and more.

The publishing industry is hoping that people will be willing to pay for content again if it’s delivered in a more appealing digital format like an iPad app. The strength the iPad has is its larger screen making it easier to fit digital content in a similar way to a printed page, but the iPad also has the enhancement of digital features like embedded video and links.

Time magazine is already experimenting with its new iPad app where each new weekly digital issue will cost $4.99. Conde Nast is launching several iPad apps, and comic books should take on a new life on the iPad’s 9.7-inch diagonal screen.

Instant On

For simple functions the iPad has everything a laptop does, but you don’t have to wait for it to power up and it’s far more portable. When Google’s Chrome OS netbooks come out later this year these devices will have a faster start up time compared to other laptops. But Chrome OS netbooks will still have the clamshell form factor, which may not be as attractive as the single panel tablet.

The End of Free?

The down side of usable applications and more interactive features could mean the end of free content online. Paywalls were already in the works for The New York Times

The Walled Garden

Device-specific applications may be great, but if apps become the norm then what happens to the Internet? Are we headed for a world of app-based devices where the browser becomes less important or even obsolete? What will that do to the interconnected World Wide Web we have now? It’s way too early to declare the browser dead, but let’s face it: applications do a far better job of providing content on your mobile device than the Web does.

The iPhone is Losing its Cool

Ever since it launched in 2007, the iPhone has been the coolest device around, and every new and interesting mobile application always landed in the iPhone App Store first. Google started to change this with launching interesting apps like Google Goggles first for Android devices, but the iPad might take the biggest bite out of the iPhone’s cool.

The App Store used to be ours fellow iPhone owners, but now it looks like the iPad has displaced us with a list of cool new iPad-only apps like the Netflix streaming app, an ABC TV video player and the Yahoo Entertainment app. To make matters worse the Scrabble for iPad app has a companion iPhone application called Scrabble Tile Rack that turns your iPhone into a letter holder for the iPad version of the game. That’s right iPhone owners, it has come to this: your iPhone is now an iPad accessory. Oh, how low we’ve sunk.

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Impact Of Artificial Intelligence In Cybersecurity

Even though security solutions are becoming modern and robust, cyber threats are ever-evolving and always on the peak. The main reason for this is because the conventional methods to detect the malware are falling apart. Cybercriminals are regularly coming up with smarter ways to bypass the security programs and infect the network and systems with different

Applications of Artificial Intelligence in Cybersecurity Vulnerability Management

Currently, the security solutions wait for the vulnerabilities in the IT infrastructures and then take action on them, depending on its nature. The approach becomes different from AI and ML-enabled tools. The AI-based systems are proactive in detecting the vulnerabilities. They can analyze the pattern and discover the loose ends that can be the potential vulnerability. By recognizing the attackers’ pattern, infiltrating methods can be discovered, and it becomes easy to distinguish when and how any vulnerability would make its way to the network or system.  

Improving the Authentication

Most organizations and individuals are still dependent on the traditional method of entering the login id and password for authentication purposes. Let us face it, there are very few people who are serious about creating a unique and strong password. Over that, most people use the same passwords for all or most of their accounts. Such practices can lead organizations or individuals to serious security risks. However, with modern biometric authentication methods such as face recognition and iris recognition, login authentication has become highly secure and comfortable. The use of AI in biometrics has ensured that cybercriminals cannot hack them.  

Behavioral Analysis

The abnormalities could be anything like the unusual use of the internet, change in the typing speed, increment in the background activities, and more.   Controlling Phishing Phishing is one of the Threat Hunting As already mentioned, the traditional security programs use signature indicators to detect threats. This technique is only effective with the already encountered attacks and becomes useless when reporting the threats that have never appeared. Using the AI, the new threats can be recognized quickly. However, with it, the false-positive cases would also increase. To eliminate the number of false-positives, both the traditional detecting method and the AI behavioral analysis detection must be combinedly used.    

Drawbacks of Using Artificial Intelligence in Cyber Security

Here are the top hindrances, 1. Resources: With the immense power it possesses, building and maintaining the AI system is a costly affair. Artificial Intelligence requires a lot of computing power, raw memory, data, and more. It becomes challenging for the lower and middle range companies to fulfill the needs of the resource starving AI system. 2. Unethical Use: AI is not just limited to white hat researchers and security solution providers. Even hackers and other cybercriminals can use it for many unethical purposes. Using the AI, the cybercriminals can train their malware to become AI resistant. The AI-based malware can be hazardous and can evolve itself by learning the detection patterns of the security solutions. It can then penetrate even the AI-based system and destroy it. 3. Data Sets: To train an AI-based system, organizations need to create a large number of data sets. It is through data sets; the AI system evolves itself and creates patterns for the behavior analysis. More the data, the more effective the AI engine. To train a threat detecting AI engine, the security teams need to research many data sets thoroughly. They have to collect the data sets of malicious threats, non-malicious threats, and more. Accumulating such a large number of data sets can be tedious, time-consuming, and resource-consuming that many firms cannot afford. 4. False Detections: Developers are still in the process of improving the AI-based security programs. AI programs need a lot of time to evolve and learn about the threats and how to take action on them. An underdeveloped AI system can be relatively ineffective and frequently raise false-positive results. 5. Unemployment: It is a non-technical drawback of the AI. With the introduction of AI, the need for human involvement is minimal. It can lead to the job cut for thousands of IT workers and thereby increasing the unemployment problem.    

Final Words

Do Social Signals Impact Google Ranking

Google is where we turn to for anything that we want. Google has become that well-wisher we seek assistance from. Given that it is expected that businesses and entrepreneurs are willing to establish an online presence for themselves.

Carrying out an online business requires certain entities. The primary one is the content that you want to effectively deliver to the targeted audience.

The important secondary thing is trying your best to make your content reach the targeted audience through SEO. 

No website can stand without a strong backbone. And that backbone is technical SEO. 

– Neil Patel

SEO has become the primary need for doing any business online or even giving the traditional business an online presence.

With the availability of High-speed internet, there is no scarcity in the availability of content that different websites offer. Along with it is the search engine optimization that works its best to target the niche audience driving traffic to the website.

How Does SEO Work? 

Let us put it forward as simple as possible. SEO tries to understand the Google algorithm and search engine behavior and drives traffic to websites. 

During the 1990 and the early 2000s, submitting the address and URL of the website to webmasters was sufficient enough to make the website link crawl to the top. 

Later in 1997, SEO was initially mentioned and was put into use. Search engine optimization more or less revolves around using the keywords in the content which would be the high-density keywords that the targeted audience would use to search for information on the content they want.

They all work on image search, video search, and generalized searches.

SEO helps a great deal in making many business websites rank at the top of a search. 

But, Is using a google keyword ranking high all that is necessary to make websites rank at the top? 

Then, anyone could simply pitch in a few keywords to improve the visibility of their page. 

There are many factors like backlinks, signal rank brain, well-coded website, social signals, and much more. 

Social Media Impact On SEO

Social signals are one of the most prominent and talked-about concepts about google ranking in recent times.  Social signals merely boil out from social media. 

Social media has become a hub of information and a platform for many businesses. More than using social media for communication and enlarging the social circle, social media platforms are slowly turning into a hub of businesses.

 And in that way, people are becoming more aware of brands and businesses. Social media has become an effective space for businesses to reach a wider audience with a minimal amount of effort and energy compared to the other ways of digital marketing. 

Not long before, social media alone can become the sole runner for doing a business. Already many small-scale businesses are largely dependent on social media sites like Instagram and Facebook to carry out marketing and even pitch their products to their clients. 

Many businesses are using social media effectively to build up and sustain their business. 

Influencer marketing is one of the most known ways of marketing a business on social media sites. 

But what if I told you that, businesses could simply make use of social media engagement to increase their visibility and drive more traffic. 

Yes, that’s right! Social media engagement can have an impact on Google ranking, and social media impact on SEO exists. 

So, to directly answer the question of Do social signals impact google ranking?

Yes, social media’s impact on SEO and social signal’s impact on Google ranking does exist to a certain extent, and there are researches to prove it. 

So What Exactly Are Social Signals?

Social signals are the metrics of engagement on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, medium, and much more. 

Social signals are social engagement like likes, shares, views, votes, saving the post, and much more. Search engine optimized content does increase the visibility and work on the google ranking.

But if that was the sole reason businesses and influencers could simply optimize their website to increase page visibility. And businesses are making a smart way out by increasing their concentration on their social media pages. 

So How Exactly Do Social Signals Impact Google’s Ranking?  1. Social Signal & Google Ranking are Positively Correlated and are Bidirectional

Social signals largely depend on the engagement of social media posts and profiles. 

In research conducted by CogntiveSeo, It was found that there was a positive correlation between social media engagement and google ranking. 

The cross-comparison was run between three thousand posts or content and thirty-four thousand keywords that have a good google ranking position between one to ten. 

Let us look at a few notable findings derived from the research. 

A Google+ business page ranking went up by 14.63% ⬆️ after the site received 100+ google followers. 

Another notable site received three google votes, and its ranking went up by 9.44% ⬆️

With just 70 Facebook shares and 50 Facebook likes, the ranking went high by 6.9% ⬆️

It is to be noted that with just 50 tweets, a website’s rank went up 2.88% ⬆️ more. 

The research also mentioned that the correlation between social signals and social engagement on google ranking was positively prevalent. But that couldn’t be stated as causation in itself. 

A correlation is generally bidirectional and if social signals increase the google ranking or generally website with a higher google ranking has more engagement is not known clearly. 

Although social signals do not work directly on Google ranking, they boost the factors of Google ranking. 

2. Integration of social signals as ranking signals 

The ranking of the search engine result pages (SERP) can go up and affect the Google ranking with the help of social signals, and how does that happen?

Social signals are a pretext and notification of the fact that people are noticing the brand and products and there’s a talk involved around it. The social signals are calculated as ranking signals by the search engines, which makes the SERP ranking go up. 

3. Did you know that the traffic of the website also has a positive impact on google ranking? 

The notable reason for the impact of social signals on Google ranking could be using social sharing plugins that are linked to websites and link-up of websites on social media sites.  

Providing a link to social media accounts on websites and linking up blog posts through a swipe-up option in stories is something we are quite familiar with on Facebook and Instagram. 

Clubbing up links in quora and Reddit posts is another way of increasing visibility and driving traffic. 

By linking website content on social media in this way, the content visibility is more, and it is also easier for the followers to share the content with others. There is an easier and higher traffic generation to the website by affiliating the blog through social media. 

Website traffic is found to improve search engine optimization and plays a role in affecting google’s ranking. 

So, to be precise, affiliating the website content to social media paves the way in driving the traffic to the website, and the higher the traffic, the higher the Google ranking. 

Thus, not directly but indirectly, social signals have an impact on google’s ranking. 

Hyperlinks work wonders here. When someone links up content from your website to another site or shares it, inbound links are created.

Inbound links and backlinks are undeniably a good factor in improving SEO and google ranking. 

Social sharing and social signals help in generating inbound links and increasing the Google ranking. 

5. Bing uses social signals as a ranking tool

To those of you who don’t know Bing, it is another platform like google in which almost 24% of the internet searches are carried out. Bing has openly accepted to have used social signals like shares and likes in determining the website ranking to some extent. 

Likewise, social signals are also shown to play a role in google ranking as well but in an indirect way. The more the content gets shared, the higher the ranking. 

Dwell times are nothing but the user’s average time spent on the website. Dwell times do have a significant impact on SEO and the ranking of the page. 

Dwell time is one of the most critical ranking factors that google ranking takes into account. 

The higher the dwell time, the higher the ranking and vice versa. 

How Can You Increase The Social Signals To Your Business?  Conclusion

Social media platforms are a more manageable, and unpaid way of increasing the reach of the business among the varied class of prospective clients. Social signals from social media platforms are undeniably the easiest and most effective way for boosting the google ranking of the website. You can join a free digital marketing course to learn all about social media, SEO, and more to learn how does all these work together.

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Impact Of Artificial Intelligence In Casino Gaming

You’ve heard about Artificial Intelligence but can it really be used in the casino business? After all, doesn’t the casino already have a house edge?

However, even before the pandemic, major casinos which cost millions of dollars to operate were experiencing stiff competition. Several casinos in Atlantic City were closed, and many Las Vegas casinos were on a tight financial rope.

Now that the pandemic has happened, and casinos throughout both Europe and the US are facing fiscal challenges, many casino operators are looking to Artificial Intelligence to ensure the casino remains in the black.

What is Artificial Intelligence?

Artificial Intelligence is a branch of computer science that uses computers to accomplish tasks that would normally require human intelligence.

Of course, when we talk about computers accomplishing tasks that mimic human intelligence, we’re not talking about simple tasks like exchanging 5 dimes and two quarters to make a dollar’s worth of change, or a vending machine sending 20 cents in change after you buy a bag of peanuts.

No, Artificial Intelligence is used in manufacturing robots, creating smart chat boxes for websites, and operating as a virtual travel assistant, and a thousand other tasks.

So how are casinos using Artificial Intelligence?

One thing is for sure and that is the gambling games will remain the same. Playing blackjack will still be playing blackjack.

New Zealand casinos pokies

will still be the one-armed bandits they have always been, with of course some progress in technology that comes with time.

However, one of the cardinal rules of casino managers is that it is significantly easier and more profitable to target a return gambler than it is to court a never seen before gambler.

What’s the solution? Artificial Intelligence to the rescue.

The single biggest use of Artificial Intelligence is to provide a database of players, what their preferred method of gambling is, the amount of money they spend on various games as well as how much time they spend in casino gambling.

Naysayers will say that is impossible to do but remember, there are eyes in the sky everywhere at physical casinos. By using artificial intelligence to survey casino security footage, plus information used on casino player cards, casinos have more information than ever before.

Using AI tools such as predictive analysis, the casino’s marketing department is more armed than ever before.

The object, of course, is to be able to analyze who are the most valuable players to the casino. And while a lot of popular lore centers on ways that the casino attracts high-value “whales” to gamble at the casino, the AI focus is on the more affluent younger generation.

Why is younger better?

One thing learned from the pandemic is that older gamblers are fickle while younger gamblers in their mid-20s to 30s are easier to attract.

For the next few years at least, casino managers have decided that younger gamblers are their bread and butter.

Using Artificial Intelligence, marketing departments are very eager to attract these younger gamblers for a return trip. In addition, the major players in the casino staff are paying attention to what facilities and shows attract the younger crowd.

Customer service is greatly improved where AI is involved and is very useful in areas such as nearly instantaneous check-in to avoid long 2-hour waits.


Security is also greatly enhanced using Artificial Intelligence.

The use of facial recognition prevents gamblers who have been banned by the casino for activities such as card-counting at Blackjack from returning, and potential trouble makers are also screened out.


Genshin Impact 3.2 Release Date & Details

Genshin Impact 3.2 Release Date & Details

Get the scoop on the latest Genshin Impact update.

Do you want the Genshin Impact 3.2 release date?

It won’t be long before we have new content for one of the world’s most popular mobile titles.

BUY NOW: Marvel’s Spider-Man Remastered (PC) – Green Man Gaming

With Genshin Impact 3.2 just around the corner, many players wonder what and when they can expect from the update.

Read on to discover the 3.2 release date and anything else we know about this update.

If you’re hyped for the new Genshin update, then you won’t have too long to wait. The Genshin Impact 3.2 Release Date is scheduled for 2 November 2023.

The release date was officially announced during the Version 3.2 Special Program, a live stream that HoYoVerse runs each time there’s a new update. These shows typically reveal the latest trailer for the update, as well as giving an in-depth look at what the update will actually contain.

If you’re lucky and you were watching live, then you also got a chance to redeem some codes. These codes are super limited, only lasting for around 24 hours from the livestream, but they reward you with some pretty awesome in-game items.

Genshin Impact 3.2 New Missions

One of the things that players look out for with each update is additional Archon Quest missions being added to the game. Archon Quests tell the story of the main character and their companion Paimon, travelling around the world to find the protagonists lost sibling.

This update brings us Akasha Pulses, the Kalpa Flame Rises, a quest that sees your journeying around the Sumeru region. The latest installament in the questline will see you team up to take on the Sumeru Akademiya, the group that controls Sumeru, ultimately seeing you fighting off a brand-new boss character.

Genshin Impact 3.2 New Characters

As well as new missions, 3.2 also brings us new characters to play as. With each update new characters will become available to unlock in the game’s Gacha-like system.

The first new character is Nahida, a character who has actually been playing a huge role in recent story events. Now we’ll finally get to play as the character, who utselizes mostly ranged, magic attacks, but does have some access to close-up spells too.

The second new characters is called Layla, another magic user, albeit one that you might feel a bit more familiar with compared to Nahida. She utelizes swift sword strikes while relying on her magic mostly for support and defense.

Genshin Impact 3.2 New Event

As well as the other new content coming in the Genshin Impact 3.2 Update, we’ll also be getting a brand new event called Fabulous Fungus Frenzy. This event establishes a contest to hunt down your own mushroom companion and capture them so you can fight them against other monsters.

Basically, it’s mushroom Pokemon. During the event in certain areas you’ll be able to sneak up on fungus and trap them inside a clowing orb-like object. Once you’ve got them, you can train them, and even take part in special battle events.

The training, admittedly, comes in the form of a color-swapping mini-game, but it’ll still all in good fun. Along with the new trial event, Adventurer’s Trial, there’s going to be plenty of new stuff to get stuck into when the update drops.

When does Genshin Impact 3.2 release?

The release date for Genshin Impact 3.2 is 2 November 2023.

When did Genshin Impact 3.0 come out?

The 3.0 version of Genshin Impact released on 24 August 2023.

Impact Of Credit Policy On Working Capital Management

Role of Credit Policy

It is known to all that having a good amount of working capital is necessary for the smooth functioning of businesses. For example, the credit policy of a company plays a pivotal factor in managing the working capital of a company.

Companies often need to sell their products on credit to keep and gain market share. It is not possible for all products to get sold instantly which can generate immediate revenues. Therefore, the retailers may ask for a credit to sell the products and then pay for them to the manufacturers.

A business company therefore must adhere to a good credit policy to offer the minimum days of credit to the sellers. But at the same time, the credit terms must also follow the industry norms. Therefore, a credit policy should be created in such a manner that the businesses do not find it rough to pay the bills but also, at the same time, it is not too long for the company.

Impact of Credit Policy on Working Capital Management

Various policies of businesses play key roles in the working capital management of companies. Credit policy is one of them. Let us see its impacts on working capital management as mentioned below −

Bad Debt

Sale on credit creates debtors. Companies that follow a liberal credit policy without following the credit rating of companies risk creating bad debts that would eat the profits of the company.

Selling products in bad debt for the long term can restrain the business’s existence for a foreseeable future. Therefore, businesses must resort to practices that are healthy for their survival.

Bad debt is a common feature of manufacturing companies that do not follow a strict credit policy. It is the nature of retailers and other business units in the sales process to ask for credit as much as possible. Therefore, the manufacturer must make a decision depending on the needs of the sellers and their credit history. Being too liberal is not going to fetch any fruit in the long run.

Credit from the Suppliers

While the credit policy for the sellers is important for the manufacturers, the credit policy of its suppliers of raw materials and resources also plays a key role in its business operations. If the suppliers offer a long credit period, the companies would have to rely less on working capital.

The inventories are funded by suppliers’ credit so it reduces the cash conversion cycle of a company. It is notable to mention here that getting enough time to pay suppliers credit can help the business offer credit to the sellers ultimately. So, a liberal credit policy of the suppliers can help a company to offer extended credit to its customers.

Dependence On Bank Finance

A liberal credit policy also helps companies use their own resources more reliably. This in turn helps them to rely less on bank finances. Without a liberal credit policy for suppliers, the companies would need to meet their finances that are obtained from banks.

Bank finances that have low or reasonable rates of interest can help the businesses run smoothly. If the interest is low, the manufacturing companies can offer the products to sellers at a low cost which can lower the price of products at the end of the cycle.


The impacts of credit policy on business companies are palpable in nature. It can be easily understood that with a great credit policy, the companies may get an upper hand in staying and growing in business operations.

When the credit policy is wrong, the businesses would find it tough to stay intact on the path of business operations. Therefore, all business organizations must understand the impact of the credit policy on their businesses and form them judiciously.

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