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It all started with the launch of the open social alliance which others have thought would be the ultimate killer of all social networks but is actually Google’s attempt at attracting third party developers to inter-mingle with fellow developers under Google’s umbrella.

Then the Open Handset Alliance was announced, which others thought was an announcement on the much anticipated Google phone. But apparently it was not. The Open Handset Alliance is an open platform for mobile handset applications development. Google’s other attempt at attracting minor mobile industry movers into its fold.

These two big announcements were followed by some other product improvements such as the further globalization of customer search, the integration of AIM contacts into Gmail. Last week, Google announced the launch of another major product, its Knowledge Portal, or Knol. Knol is being touted as the wikipedia killer and Google’s attempt at building collaborative space for developing an online knowledge databank.

So, will all these aforementioned points plus some other minor changes and improvements in Google’s online empire, it is inevitable to think that Google is actually developing itself towards something bigger.

Amidst all the features, the functionality, the usefulness of all Google’s online products, the only thing left is how to let the online users in. That is how to create a community users’ base. And the answer has been the current buzz around the web over the weekend – the Google Profile.

Google explains its Profile as how the users represent themselves on to Google products.

“it lets you tell others a bit more about who you are and what you’re all about. You control what goes into your Google Profile, sharing as much (or as little) as you’d like.”

Google profiles will soon links to all Google products, while as of this writing you can already see the manifestation of Google Profil unto various Google products such as the Reader and Shared Stuff.

If these profiles will be link to other Google products, then these products can be compared to the widgets/applications of other social network sites. And a user’s Google account shall serve as his passport to all things Google on the web.

Don’t look now, but we may one day see ourselves networking within each other within our Google accounts. By then, we can already say that Google has found the ultimate Facebook/MySpace killer.

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Google+ Surpasses Twitter To Become Second Largest Social Network

Last week, Global Web Index released its December 2012 study of Active Social Platform Usage.  As expected Facebook remains on top with over 50% of global internet users actively engaged on Facebook each month.  The jaw-dropper of the report is that the Google Plus (G+) network has surpassed Twitter in number of active monthly users.  In the month of December 2012 G+ grew to 343 million users globally, or about 25% of global internet users.  Twitter came in 4th to YouTube with just over 20%.

According to Sam Fiorella, writing for the Huffington Post, to continue ignoring G+ as a marketing option is a risk few businesses can afford to take:

Google, through its various Web properties and deep integration with web- and social-based apps, is creating an interconnected database of users, content and relationships. This convergence of people, data and context is being referred to as the Web’s trust-based network. Google search engine results will be reprioritized to more favorably rank content that has been +1’ed or shared using the Google share/like widget or created and/or shared by people in one of your Google+ circles. Of course, this presentation filter only works when you are searching chúng tôi while logged in to Google, but let’s face it, with the growing number of applications and Web properties they control, the number of people permanently logged in is increasing exponentially every month. The goal of a search engine is to provide the most relevant information based on search queries and it now considers your social relationships a highly relevant factor in determining just what information is relevant to you.

While it’s becoming increasingly important to pay attention to the search and social marketing opportunities offered by Google+, Twitter is not to be discounted.  Even though, G+ numbers topped those of Twitter’s in December, GWI also noted that Twitter is currently growing globally at a faster rate than any other social network.  “GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012. This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.”

Is your brand making the most of the changing landscape of search and social?

Rumors Intensify That Apple Indeed Is Building A Car

Reviving an old ‘iCar’ rumor, Business Insider on Monday ran a story citing an Apple employee as saying that the Cupertino company has been in fact working on something in “vehicle development“ that will “give Tesla a run for its money.”

“Apple’s latest project is too exciting to pass up,” the source said. “I think it will change the landscape and give Tesla a run for its money.”

The following day, Bryan Chaffin, co-founder of The Mac Observer, wrote he was “certain” that Apple’s building a car after talking to sources who estimated there’s an “80 percent chance” of it working on an actual car rather than some car-related tech.

Could Apple be really building an automobile? What’s going on here?

Another circumstantial piece of evidence Chaffin provided after talking with another source is that “a lot of people at the top in Silicon Valley consider it a given that Apple is working on a car.”

“I should add that when I asked one of my sources flat out to put a percentage chance on Apple working on an actual car — rather than some kind of car-related technology — I was told, ’80 percent,’” he added.

Then there’s Seth Weintraub, the guy who runs 9to5 sites and chúng tôi a blog dedicated to Tesla and electric cars. He shared some inside info during yesterday’s Happy Hour podcast.

“I’ve heard some crazy stuff,” he said.

While acknowledging we’re too early in the game to make educated guesses, Weintraub proceeded claiming “Apple’s hiring people in the auto and audio industry that aren’t doing CarPlay stuff, they’re doing actual car stuff.”

Quick rewind back to last week, when Apple Insider ran images of a camera-mounted van, first spotted by Claycord. The vehicle was photographed while driving around the Bay Area.

Sightings of nearly identical vehicles bearing California license plates were reported last September in Brooklyn, New York and later in Hawaii, Madison, Wisconsin and Panama City, Panama.

The discovery prompted Apple watchers to speculate the purpose of the mystery vehicle. Could these photos be our early indication of an autonomous Apple automobile?

Although Apple’s not been issued permits for testing autonomous vehicles, it could have partnered with a firm that already has the necessary clearances, speculated technology analyst Rob Enderle.

And if the placement of the camera and radio equipment on the vehicle is anything to go by, Apple’s Dodge Caravans are probably just some specialized vehicles to capture street-level data for Apple Maps, akin to Street View.

What we do know for a fact is that Apple leased the vans under its own name, as established by the California Department of Motor Vehicles.

 Moreover, the iPhone maker is hiring robotics engineers to work in ”a unique development team.” Back in 2013, it hired a revered roboticist from Yale who was one of the leading engineers behind the Segway project.

According to a Wired report, Apple’s mystery van does have the equipment to be a self-driving vehicle. In all likelihood, these vehicles are cruising the streets in order to capture some kind of data, self-driving or not.

In that regard, capturing high-resolution street-level photography could help the company improve three-dimensional Flyover mode in Apple Maps, which is known to render distortions, like the one you see below, when one zooms in on tightly-packed city streets.

Meanwhile, die-hard fans continue to believe Apple is in fact testing its own self-driving car technology. For what it’s worth, Apple has thus far hired at least 50 Tesla people with expertise that is most suited to cars and focus on battery and materials technology.

But that’s hardly your smoking gun.

Commenting on the meme on his Daring Fireball blog, Apple pundit John Gruber said he knows nothing of any such project. “I know a lot of people at Apple, at all levels of the company, who love watches,” he hinted, adding “I also know many who love cars.”

It may be heretic to even exercise the notion that an iCar is on the horizon because conventional wisdom teaches us that Apple is a consumer electronics company.

But on the other hand, Apple board member Mickey Drexler said in 2012 that Steve Jobs did want to build a car and apparently had even met with German car-maker Volkswagen back in 2007 to discuss the project.

“Look at the car industry; it’s a tragedy in America. Who is designing the cars?” Drexler said. “Steve’s dream before he died was to design an iCar.” “And,” Drexler added with a coy smile, “it would’ve been probably 50 percent of the market. He never did design it.”

And we also learned from Apple SVP of Worldwide Marketing Phil Schiller’s testimony in the Apple vs. Samsung mega trial that the project wasn’t just a late-night brainstorming session, but actually something Apple brass tossed around in executive meetings.

People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”

You connect the dots…

Source: Business Insider, The Mac Observer

How Google Is Screwing Its Own Advertisers With Comparison Ads

Shown exclusively in the #1 position

Contain radio buttons

Don’t have to measure up to Google’s own quality score guidelines

Google sits in the lead generation Catbert’s seat:  able to control massive amounts of highly coveted search traffic, the same traffic that lead generation companies have been paying enormous sums of money to reach via AdWords and SEO.

“Oh, all right, I’ll take all of them.”

Image courtesy Gevil.org.

“Don’t be evil … OK, you can be a little bit evil.”

And it may not be limited to mortgages and credit cards. Here are some additional categories that would be logical next steps for Comparison Ads:

Insurance

Travel

Comparison Shopping

Banking and Financial Services

Utility Companies

Attorneys

Medical Service Providers

Any industry where users compare prices

For all of those online insurance and travel sites out there like chúng tôi chúng tôi Travelocity and Expedia, that buzzing sound you hear outside your door is a marauding horde of ravenous locusts that just moved in.  The good news is they’re eating all of your neighbor’s tomatoes today, but the bad news is that your vegetable garden is on the menu next.

But it’s not all bad news. Despite the threat, there are still opportunities for small, nimble publishers to compete against Google’s Comparison Ads in some of these prized vertical markets.  Think: how can my site be even more relevant than Comparison Ads? Focus on content that leverages your site’s conversion data, user reviews and rating systems, and next-generation comparison tools.

With the rise of Facebook and Twitter, Google is no longer the only game in town. But there’s no doubt that to compete with Google Comparison Ads, web publishers and content creators must innovate beyond compare.

What Is Bluesky Social? A New Twitter Challenger

Last Updated on July 11, 2023

Users are tired of security and data privacy issues with famous social media platforms worldwide, forcing them to move towards alternative platforms. Bluesky Social will be another platform similar to Facebook, Instagram, or Twitter. It has some similar features to these, but also some notable differences which set it apart from the rest.

What is Bluesky Social?

Bluesky is a social network developed by former Twitter co-founder Jack Dorsey and other creators, including the current Bluesky CEO Jay Graber. It is invite-only at the moment – meaning you’ll need an invite code to get started on the Bluesky app. This is because the platform is still in a relative beta stage. It is a kind of Twitter alternative, with ‘skeets’ (tweets) and your own profile. However, it is open source, which means you can view and modify the blockchain and code for the app. Eventually Bluesky will have multiple servers, so you can pick the one with the algorithm that suits you best. It is supposed to serve as a ‘protocol’ to other social media networks, according to former Twitter CEO Dorsey, to serve as a more socially responsible social platform. 

In this article, we will discuss what Bluesky is, how it works, and its future potential.

How Bluesky Social Works

Bluesky Social is an initiative to develop and launch a decentralized social media platform, like Mastodon. The app launched as a public beta version in February this year, but has existed in a smaller form since 2023. It is run by a small, independent team, and started off as an off-shoot of Twitter. Since then, it has become a real contender as a major Twitter alternative. 

It will help users because most social media platforms often face criticism from them over their data privacy issues and algorithms biases. Bluesky will aim to address and solve these issues in a better way. It will run off a decentralized system and allow users more power and control over their data privacy for safe communication.

Bluesky Social aims for a futuristic approach that sees internet-based platforms built on a more secure and common standard. Thus, it allows users to share their content and communicate over different platforms freely. This will hopefully incite a more democratic social media landscape through user empowerment. This has already attracted several journalists and celebrity users, including Chrissy Teigen. 

Moreover, it will promote transparency and accountability, with the help of interoperability. A decentralized social media platform or approach should also give users more secure data privacy and content-sharing choices as they would want.

FAQs Who Created Bluesky Social?

Bluesky Social involves a community of developers, technologists, and social media specialists working together to create a more secure and decentralized social media platform. It was launched in 2023 with key people such as Jack Dorsey and Jay Graber.

The app was originally launched as an off-shoot of Twitter. However, it became independent of the platform a while before Twitter was taken over by Elon Musk. 

Gloria’s Thoughts

So, what is Bluesky social? We hope this article has cleared some things up for you.

Bluesky is an exciting initiative to create a more secure and decentralized social media platform. It is still under development, with different experts are working to boost its features. However, it may be better than Twitter or other similar social media platforms due to its capacity to address users’ data privacy and other online security issues. But again, time will decide how well it succeeds in achieving its goal.

Do Social Signals Impact Google Ranking

Google is where we turn to for anything that we want. Google has become that well-wisher we seek assistance from. Given that it is expected that businesses and entrepreneurs are willing to establish an online presence for themselves.

Carrying out an online business requires certain entities. The primary one is the content that you want to effectively deliver to the targeted audience.

The important secondary thing is trying your best to make your content reach the targeted audience through SEO. 

No website can stand without a strong backbone. And that backbone is technical SEO. 

– Neil Patel

SEO has become the primary need for doing any business online or even giving the traditional business an online presence.

With the availability of High-speed internet, there is no scarcity in the availability of content that different websites offer. Along with it is the search engine optimization that works its best to target the niche audience driving traffic to the website.

How Does SEO Work? 

Let us put it forward as simple as possible. SEO tries to understand the Google algorithm and search engine behavior and drives traffic to websites. 

During the 1990 and the early 2000s, submitting the address and URL of the website to webmasters was sufficient enough to make the website link crawl to the top. 

Later in 1997, SEO was initially mentioned and was put into use. Search engine optimization more or less revolves around using the keywords in the content which would be the high-density keywords that the targeted audience would use to search for information on the content they want.

They all work on image search, video search, and generalized searches.

SEO helps a great deal in making many business websites rank at the top of a search. 

But, Is using a google keyword ranking high all that is necessary to make websites rank at the top? 

Then, anyone could simply pitch in a few keywords to improve the visibility of their page. 

There are many factors like backlinks, signal rank brain, well-coded website, social signals, and much more. 

Social Media Impact On SEO

Social signals are one of the most prominent and talked-about concepts about google ranking in recent times.  Social signals merely boil out from social media. 

Social media has become a hub of information and a platform for many businesses. More than using social media for communication and enlarging the social circle, social media platforms are slowly turning into a hub of businesses.

 And in that way, people are becoming more aware of brands and businesses. Social media has become an effective space for businesses to reach a wider audience with a minimal amount of effort and energy compared to the other ways of digital marketing. 

Not long before, social media alone can become the sole runner for doing a business. Already many small-scale businesses are largely dependent on social media sites like Instagram and Facebook to carry out marketing and even pitch their products to their clients. 

Many businesses are using social media effectively to build up and sustain their business. 

Influencer marketing is one of the most known ways of marketing a business on social media sites. 

But what if I told you that, businesses could simply make use of social media engagement to increase their visibility and drive more traffic. 

Yes, that’s right! Social media engagement can have an impact on Google ranking, and social media impact on SEO exists. 

So, to directly answer the question of Do social signals impact google ranking?

Yes, social media’s impact on SEO and social signal’s impact on Google ranking does exist to a certain extent, and there are researches to prove it. 

So What Exactly Are Social Signals?

Social signals are the metrics of engagement on social media sites like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, medium, and much more. 

Social signals are social engagement like likes, shares, views, votes, saving the post, and much more. Search engine optimized content does increase the visibility and work on the google ranking.

But if that was the sole reason businesses and influencers could simply optimize their website to increase page visibility. And businesses are making a smart way out by increasing their concentration on their social media pages. 

So How Exactly Do Social Signals Impact Google’s Ranking?  1. Social Signal & Google Ranking are Positively Correlated and are Bidirectional

Social signals largely depend on the engagement of social media posts and profiles. 

In research conducted by CogntiveSeo, It was found that there was a positive correlation between social media engagement and google ranking. 

The cross-comparison was run between three thousand posts or content and thirty-four thousand keywords that have a good google ranking position between one to ten. 

Let us look at a few notable findings derived from the research. 

A Google+ business page ranking went up by 14.63% ⬆️ after the site received 100+ google followers. 

Another notable site received three google votes, and its ranking went up by 9.44% ⬆️

With just 70 Facebook shares and 50 Facebook likes, the ranking went high by 6.9% ⬆️

It is to be noted that with just 50 tweets, a website’s rank went up 2.88% ⬆️ more. 

The research also mentioned that the correlation between social signals and social engagement on google ranking was positively prevalent. But that couldn’t be stated as causation in itself. 

A correlation is generally bidirectional and if social signals increase the google ranking or generally website with a higher google ranking has more engagement is not known clearly. 

Although social signals do not work directly on Google ranking, they boost the factors of Google ranking. 

2. Integration of social signals as ranking signals 

The ranking of the search engine result pages (SERP) can go up and affect the Google ranking with the help of social signals, and how does that happen?

Social signals are a pretext and notification of the fact that people are noticing the brand and products and there’s a talk involved around it. The social signals are calculated as ranking signals by the search engines, which makes the SERP ranking go up. 

3. Did you know that the traffic of the website also has a positive impact on google ranking? 

The notable reason for the impact of social signals on Google ranking could be using social sharing plugins that are linked to websites and link-up of websites on social media sites.  

Providing a link to social media accounts on websites and linking up blog posts through a swipe-up option in stories is something we are quite familiar with on Facebook and Instagram. 

Clubbing up links in quora and Reddit posts is another way of increasing visibility and driving traffic. 

By linking website content on social media in this way, the content visibility is more, and it is also easier for the followers to share the content with others. There is an easier and higher traffic generation to the website by affiliating the blog through social media. 

Website traffic is found to improve search engine optimization and plays a role in affecting google’s ranking. 

So, to be precise, affiliating the website content to social media paves the way in driving the traffic to the website, and the higher the traffic, the higher the Google ranking. 

Thus, not directly but indirectly, social signals have an impact on google’s ranking. 

Hyperlinks work wonders here. When someone links up content from your website to another site or shares it, inbound links are created.

Inbound links and backlinks are undeniably a good factor in improving SEO and google ranking. 

Social sharing and social signals help in generating inbound links and increasing the Google ranking. 

5. Bing uses social signals as a ranking tool

To those of you who don’t know Bing, it is another platform like google in which almost 24% of the internet searches are carried out. Bing has openly accepted to have used social signals like shares and likes in determining the website ranking to some extent. 

Likewise, social signals are also shown to play a role in google ranking as well but in an indirect way. The more the content gets shared, the higher the ranking. 

Dwell times are nothing but the user’s average time spent on the website. Dwell times do have a significant impact on SEO and the ranking of the page. 

Dwell time is one of the most critical ranking factors that google ranking takes into account. 

The higher the dwell time, the higher the ranking and vice versa. 

How Can You Increase The Social Signals To Your Business?  Conclusion

Social media platforms are a more manageable, and unpaid way of increasing the reach of the business among the varied class of prospective clients. Social signals from social media platforms are undeniably the easiest and most effective way for boosting the google ranking of the website. You can join a free digital marketing course to learn all about social media, SEO, and more to learn how does all these work together.

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