You are reading the article Learn How To Build Android Apps: Google Debuts Nanodegree updated in December 2023 on the website Daihoichemgio.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Learn How To Build Android Apps: Google Debuts Nanodegree
Do you have an idea for an app but you don’t know where to start? There are over 1 billion Android devices worldwide, providing a way for you to deliver your ideas to the right people at the right time.
Google, in partnership with Udacity, is making Android development accessible and understandable to everyone, so that regardless of your background, you can learn to build apps that improve the lives of people around you.
Enrollment is now open for the new Android Basics Nanodegree, which is a series of courses that teaches you how to build simple Android apps–even if you start with little or no programming experience.
Android Basics Nanodegree Program by Google from Udacity on Vimeo.
Unlike the first Android Developer Nanodegree Google introduced to intermediate developers last Google I/O, no programming experience is required here, and students will learn directly from experts at Google.
Online education with code-level project review and mentorship from Udacity helps to make Android developer education more accessible to anyone, anywhere.
Shanea King-Roberson, a Product Manager at Google that manages the tech entrepreneur degree, notes:
When empowered with the right CS skills, we believe that each person can use technology to accelerate change towards a better world that they envision which is why we are so passionate about creating accessible education.
We teach people with little to no experience concepts that professional developers use such as Layouts, Interactivity, Object-Oriented Programming Basics, Multi-screen Apps, Connecting to the Internet and Data Storage, etc.
We have a unique approach that follows the just-in-time teaching methodology where we only give students what computer science concepts they need to know when they need it, so that we focus on execution instead of just theory.
Here’s a look at some of the apps built by students across the other Android Nanodegrees:
The app “ROP Tutorial” built by student Arpy Vanyan raises awareness of a potentially blinding eye disorder called Retinopathy of Prematurity that can affect newborn babies.
And user Charles Tommo created an app called “Dr Malaria” that teaches people ways to prevent malaria.
With courses designed by Google, you can learn skills that are applicable to building apps that solve real world problems.
You can learn at your own pace to use Android Studio (Google’s official tool for Android app development) to design app user interfaces and implement user interactions using the Java programming language.
The program allows students to practice building skills by developing apps that have purpose, such as an app to help pet shelters, an app to teach the language of the Miwok Native American tribe, and an app to display the most recent earthquakes in the world.Nanodegree Course Benefits
At the end of the course, you will have an entire portfolio of apps to share with your friends and family.
Upon completing the Android Basics Nanodegree, you also have the opportunity to continue your learning with the Career-track Android Nanodegree (for intermediate developers).
Furthermore, you now have a complete learning path to help you become a technology entrepreneur or most importantly, build very cool Android apps, for yourself, your communities, and even the world.
Plus, the first 50 participants to finish the Android Basics Nanodegree have a chance to win a scholarship for the Career-track Android Nanodegree.
Have you built an Android app? What were some of the challenges you faced?
All images and video provided by the Google Communications team. This post was not sponsored in any way.
You're reading Learn How To Build Android Apps: Google Debuts Nanodegree
One of the most frustrating things about switching over to a new phone is that you lose so many of the finer details of data contained within your apps. The sets for your workout routines, your podcast playlist, even your saved maps on Google Maps. Yes, you still have access to your purchased apps in the Play Store, but how do you transfer apps with all their data intact?Android’s Backup Feature Isn’t Perfect
First, we should get it out of the way that Android’s integrated Backup is getting better at backing up actual app data, but it’s not perfect. You’re covered when it comes to Gmail, Contacts, Drive and all the other Google apps because your data there is stored in the cloud, but you’ll need to double-check whether it saves data from third-party apps.Android 6.0 Onwards – Automatic App Backup
Select your phone backup from the list, then tap “App data” to see every app that Google’s responsible for backing up.
Any app in this list should have its data properly backed up, and should be restored in its entirety when you sign into your account and select the “Restore” option during setup.
If, however, your app that you want to transfer isn’t in the list, then read on…Individual apps
If your app isn’t in the “Manage backup” list or if you don’t have access to the list in the first place, you’ll need to look for alternative ways to back up your Android app data. Fortunately, most apps have their own backup features.Games
Certain games, like Angry Birds, have their own cloud-saving features independently of Google Play Games, so in those cases you need to look at backing up your game data on a by-game basis.
To make sure that Chrome restores all your data on your new device, you first need to sign into Chrome on the device that has the settings you want. To do this, just go to Chrome’s settings, and tap “Sign in to Chrome.” You can even do this on a computer.Whatsapp and other third-party apps
Just about every app worth its salt has a backup feature in its settings, which usually lets you back up its data as a file on your SD card or on Google Drive.
This method is handy if there are just a couple of apps beyond the Google ones you want to back up data from. It’s also handy because you can restore the data whenever you like, not just when you first set up your new phone (a limitation of Google’s method).Conclusion
These are some of the best means for transferring Android apps (with all their data) over to a new device. Beyond that, the best apps for backing up your Android app data are Helium and Titanium Backup.
The problem with these two is that Helium hasn’t been updated in a while and isn’t as reliable as it once was, while Titanium requires a rooted phone to restore your data. Still, they could be worth a shot!
This article was first published in June 2012 and was updated in November 2023.
Content Manager at Make Tech Easier. Enjoys Android, Windows, and tinkering with retro console emulation to breaking point.
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Fortunately, newer phones have more storage than ever. Unfortunately, the Android OS and apps also take up more storage than ever. If you’re lucky enough to have an Android phone that can use a microSD card to expand storage, consider moving some apps to the SD card. If not, learn how to delete temporary files and other junk on your Android.Move an App to SD Card in Android
In this example, we’re moving the flashcard app, AnkiDroid.
Table of Contents
Access the app’s settings page. Depending on the type of phone and version of Android you have, there are different ways to do this.
Long press on the app icon and select App info. Skip to Step 4.
Swipe down at the top of the phone, select Settings.
Select the Settings icon on your home screen or in the app area.
Scroll to and select Apps.
Scroll to the app you want to move and select the app.
If you see a Change button, then the app can move to External storage. Select the Change button. If there is no Change button, the app cannot move to External storage. Consider moving files from internal storage to the SD card to free space.
Select SD card.
A confirmation page will show, telling you to not use the app or remove the SD card during the export. Select Move.
A progress bar will show, along with some warnings.
When the transfer is complete, Android will return you to the app information page. Here you can confirm that Android moved it to External storage. It’s safe to resume using the app.What Kind of SD Card Should I Use in My Android?
There are different grades and types of SD cards. Most Android devices will only take the microSD format. Some Android devices will also have a limit to the storage size of the SD card. Check your phone specifications before you get a new phone. Using a 128GB microSD card in a phone that can only support up to 64GB is a waste of money.
Quality can vary for SD cards. Make sure you only buy from a trusted brand. Samsung, SanDisk, PNY, Lexar, and Verbatim are amongst the best. Look for a microSDXC, UHS 3 card. They show The UHS number inside a U. These kinds read and write faster. Any rating will work, so go with the best microSD card you can afford.Will Android Apps Run Well From the SD Card?
One might think that running an app from the SD card instead of the phone’s primary memory may cause performance issues. You’d be right, too. Most of these problems only apply to more complicated apps, like games. If an app developer feels that the app will only run well on the phone, they can block the ability to move the app. Less resource-intensive apps are safe to move and you probably won’t be able to see the difference in performance.Move an App to Internal Storage from an SD Card in Android
If you find that the app isn’t performing well after being moved to the SD card, you can move it back. It’s like moving the app to the SD card, but with a few differences.
Swipe down at the top of the phone, select Settings.
Select the Settings icon on your home screen or in the app area.
Scroll to and select Apps.
Scroll to the app you want to move and select the app.
Select the Change button.
Select Internal shared storage.
A confirmation page will show, telling you to not use the app cannot or remove the Internal shared storage during the export. Select Move.
Android will display a progress bar with some warnings.
When the transfer is complete, Android will return you to the app information page. Here you can confirm that Android moved it back to the Internal shared storage. It’s safe to resume using the app.How Do I Force an App to Move to the SD Card in Android?
If the app you want to move does not show the Change button in its storage settings, you could still move it to the SD card…in theory. We do not recommend that. First, the developer must have felt that the app needs to run from internal storage, so if you force it, they will not give you help if you have problems. Second, you must root your Android to force the move.
Since 2012 when it was launched, Google Play has grown to become a one-stop shop where Android users can download apps, music, games, movies and videos, ebooks and more. Some of this content is free while others are available for purchase, plus there are instant apps you can use without having to install the app.
Most Android phones come with Google Play preinstalled, but there are others that don’t have it, which means you can’t access the entire range of its offerings.
If you picked an Android device that doesn’t have Google Play on it or just want to install the latest version of the app manually, we show several methods here for downloading and installing it.Download Google Play from APK Mirror
For older Android phones (pre-Oreo), go to Settings and enable installation from Unknown Sources before going to APK Mirror to download the Google Play app. You’ll get a prompt to allow the download and installation, so tap Yes to confirm the action.
If your Android phone is a newer version, such as Android 9 (Pie) or Android 10, you can install Google Play manually using these steps:
1. Open Settings and go to Apps.
2. Find your mobile browser, for example Chrome, and tap on it.
3. Scroll down to the Advanced section and tap “Install Unknown apps.”
4. Select Allow from this source. Once you’re done with these steps, you can disable this option.
5. Go to chúng tôi and search for the latest Google Play version to download the APK. If you get a message saying, “This type of file can harm your device,” tap OK. Go to your notifications bar, open the APK download file, and tap Install.How to Install Google Play Using Your Computer
Besides installing Google Play on your smartphone, you can use your computer if you don’t have a Wi-Fi or mobile data connection.
Using this method, download the Google Play APK to the computer using the same instructions above together with your phone’s file manager app.
1. Download the latest Google Play app APK version from APK Mirror, and then connect your phone and computer using a USB cable. Copy the APK to your Android phone and open it from the file manager app.
2. Open the APK, give the necessary permissions and then tap Install.
3. Once you’re done, remove the permissions you gave on your device (install from Unknown Sources) from the file management app if you won’t be sideloading APKs again. Sideloading helps avoid APK installation issues when using a USB cable with your phone and PC.
From now on, when a newer version is available, your sideloaded Google Play app will update automatically.Conclusion
Now that you know how to install Google Play on your Android device, it’s time to explore and learn the content available on the platform. If you’re new to the store, take time to go through the home screen or use the search bar to find some cool apps, music, movies, games or ebooks and other exciting content while you’re at it.
My passion has always been to share every bit of useful information I find on tech, with the ultimate goal of helping people solve a problem.
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Multimillion-dollar companies don’t guess.
Timing and luck can often explain a lot in the early days.
But when companies pass a certain threshold, and the people inside them repeat their success at multiple different places, it shows there are proven roadmaps to follow.
Not cheesy checklists or ‘guru’ charlatan soundbites.
But legitimate strategies, principles, and decision-making criteria that more often than not move the needle.
Here’s how several multimillion-dollar companies use SEO content audits to lay that foundation and consistently grow month over month, year over year.1. Start by Auditing Your Historical Performance to Uncover the Biggest Opportunities
Sales is a lagging indicator.
In other words, it’s impossible to address the bottom line – the output – until you first start fiddling with the inputs.
Gaetano DiNardi’s first task after joining Nextiva a few months ago was a competitive audit.
And it’s been the first task he’s used at every company before that, too.
In early 2023, DiNardi joined the Pipedrive team as the new SEO manager.
While leading Pipedrive’s SEO strategy and operations, he was tasked with improving everything from rankings to traffic, sales, and their overall bottom line.
“My entire job was based around inbound marketing. SEO, content marketing, inbound lead generation. The goal was simple: grow.”
The first step was figuring out what was already working, what wasn’t, and where the biggest opportunities were buried.
That takes into account:
Landing pages: Length, content, CTAs, value proposition, user flow.
Content rankings: Looking at SERP positions, competitors, links needed, and content updates required.
Keyword research: Analyzing which keywords they were targeting and finding new long-tail variations.
Ignoring vanity metrics: With SEO data analysis, he focused all of his efforts on improving the cost of acquisition and lifetime value.
Site structure: How users flow on site and where major drop-offs were occurring.
Content audit: Looking at content, cutting and deleting content that isn’t valuable, and finding what he could improve based on best practices.
Brand building campaigns: Getting mentioned in major publications like Fortune, Entrepreneur, Huffington Post, Inc., VentureBeat, and LinkedIn Business to help build Sales Hacker and his personal branding.
He started by focusing on landing pages, improving their calls-to-action and value proposition along with CRO elements to encourage conversions. Doing so increased overall conversions by 12%.
While looking at site structure, DiNardi used Google Analytics reports to analyze and optimize user flow throughout the site:
With these reports, he determined the typical path of unique visitors and how they developed brand awareness, including which posts they viewed and how many steps it took them to convert.
A traffic channel or source, for instance, gives you clues into what each visitor wants and how to help them find it.
Plus, he could then see major drop-off points and which pages were leaking visitors, giving him an easy win to eliminate those content pages or better match search intent to make them stickier.
Diving into the content audit, Gaetano focused on ensuring that each post met the best practices for content length, topic, structure, and quality.
Running skyscraper-style campaigns for content improved the length. Then, DiNardi also honed-in on quality, updating content at scale with semantic keywords and relying on automated grammar tools to reduce redundant points.
This tactic resulted in a 4-5% increase in conversions from organic search, a 20% increase in traffic, and a doubled organic keyword growth.
“Account audits are a must. You can’t know what to attack first if you don’t audit existing strategies and see what type of content you are working with.”
Uncovering these issues and opportunities is only the first step, though. The next one is to figure out when, exactly, to address each.2. Consistently Re-Prioritize Your Content Audit Opportunities to Do the Right Thing at the Right Time
Advertising used to be cost-prohibitive. So, too, was PR.
The problem isn’t having options, then. In fact, it’s the opposite. There are literally too many things you could be doing at any given time.
Content success, then, is dictated by what you choose to do and in what order.
Client-agency dynamics also played into this issue.
Typically, the most profitable strategies and tactics take a long time to develop. However, clients don’t have time. They want results ASAP.
So you’re constantly dealing with the conflict of delivering instant results to make the client happy, while at the same time building the foundation so that you’ll be able to continue delivering results long into the future.
Kevin’s approach, unsurprisingly, started with an SEO content audit at the beginning. It was in-depth, analyzing the technical set-up first, before the on-site content and optimization, then progressing to link building.
This initial audit was also used to identify potential low-hanging fruit. A simple crawl error preventing indexation, for example, could instantly deliver ROI to the client. If, that is, you knew where to look.
“Sometimes people neglect digging into that data and adjusting existing content a little bit. It’s simple, but it often has a pretty big impact. They should do this before ever starting brand new content creation.”
Jones prioritizes technical SEO, first, because “in a lot of cases it’s going to help the most.” Especially with larger websites that have changed or evolved over the years.
“It’s a slow and steady race for technical improvements. And it’s a pain in the ass to clean an entire house.”
From there, Jones moves to on-site changes, like keyword research and content opportunities.
This approach made clients happy because “they could see quicker traffic increases, but still benefit from a long-term balance for technical SEO.”
Every new website is different, so the order might be unique. But generally, Kevin would divide his time into spending around 40% on link building, 40% on content, and 20% on the technical side after the initial fix-it stage.
The mechanics are actually pretty easy. The tough part is to constantly reassess the leverage points based on where you’re already weak or strong.
For example, let’s say you want to evaluate a keyword opportunity. That decision ultimately comes down to:
Demand: The number of people searching for this term.
Competition: The number and strength of people competing for this term.
Yes, there’s more at play in reality. Yes, funnel stage and search intent and lots of other criteria are involved.
But at the end of the day, it can and should be that simple. Take “content marketing”:
Now, compare that site authority and referring domains with your own.
This example is extremely competitive. So unless your site’s been around for a while, your odds of success are slim to none. That means you either need to:
Identify a new, less competitive search query to go after.
Work to improve your off-site metrics to mirror the competition.
Either way, you probably want to deprioritize this for now. Topping out at the fifth position might as well be the 50th.
So maybe creating new content isn’t such a good idea after all. Maybe doubling down on your existing stuff will produce a better ROI over the next six months.
It’s a simple cost/benefit analysis of resource allocation at the end of the day.
Which option will provide the best, quickest return on your time and money?
It might take you anywhere from half to a full day to create a single blog post from scratch. Then, it might take another few weeks (or months) to get that page to rank.
Or, you could pick an existing page on your site that shows promise and spend the same three to six hours improving it.
Chances are, you’ll see much better results moving from the 11th position on Google to the 5th. And it’ll usually take less time, too.
SEO today is incredibly complex and nuanced. Search engines use machine learning algorithms to teach themselves new tricks.
Unfortunately, many of the get-rich-quick SEO schemes of the past work less and less with each passing day. Which means success over the long haul requires a constant reprioritization of what to do, when, and why.
Today that means one thing. Six months from now it will probably mean another.3. Reverse-Engineer Content Distribution Tactics – But Don’t Copy
First edition Pokemon cards can run into the thousands on eBay.
Seriously. Check it out:
Back in high school, David Zheng discovered this lucrative niche market. And it changed everything.
He came up with different ways to collect or barter for the most valuable first editions. Then he’d create the listing, promote it, and dutifully follow through on each order with every buyer.
Despite all the painstaking labor, Zheng started clearing five-figures as a 14-year-old kid.
The only problem?
He was supposed to attend classes during daylight hours. Which meant that packaging and mailing out products had to occur late each night.
Zheng recalls that it wasn’t just the money. Sure, it was nice. But more importantly, it was about “figuring it all out.”
Getting all of the pieces together (so to speak), in the right order, at the exact right time.
Probably the worst one you’ve seen, right? Except for one teeny, tiny, detail.
Design has little to do with it. Instead, timing does.
But the point is the same.
“Like-gating” used to be one of the best ways to get new Facebook fans. Now, that functionality no longer exists (and goes against their policies).
Some principles will always remain relevant. But when it comes to content growth, you can’t rely on blindly copying a tactic or sticking with the tried-and-true. It can only work so long online.
Instead, you have to learn, test, measure, iterate, and come up with your own unique formula.
Content marketing is a system, not a tactic.
Content tactics commonly fail. Systems adapt and evolve.
One of Zheng’s first big wins included working with chúng tôi a viral blog that hit 31 million unique visitors, while also racking up fans like Elon Musk and Sam Harris.
This experience also helped Zheng discover the formula for growing sites with content which he took and repeatedly used to grow other big sites for people like Noah Kagan, taking OkDork’s (Kagan’s personal site) organic traffic over 200% within six months.
Like most good formulas, there’s no single variable. There are lots that all work together.
For example, it could start with detailed keyword research that considers not just search volume, but also relevancy and intent. It extends to the nitty-gritty details like rich snippets that can significantly increase CTR you see from SERPs and social streams.
Then, collecting all the emails you can possibly get your hands on and building relationships with people who talk to the people you want to buy from you.
Because the stuff that you’re doing over there will affect the results you’re getting over here.
That’s why the fastest growing companies look at the entire distribution system. They’re focused on building their social following through outstanding content and funneling the results into email so they can amplify their message across multiple touchpoints. Layer in retargeting and you’ve got the beginnings of a growth machine.
These content + paid + social + email + SEO strategies that David used proved so effective for Noah that it helped inspire a decent idea, too.
You may have heard of it.
Sumo is now part of an eight-figure business.Conclusion
Content marketing success doesn’t happen in a vacuum.
And it can’t be learned by following a checklist or blindly following an influencer.
Instead, it comes with the realization that changes on one end create a rippling effect on the other.
Consistently reevaluating your top priorities with SEO content audits is critical. Not annually, but quarterly.
So the best thing you can do is get a front-row seat observing the companies already doing it. And speak with the people behind the scenes who actually perform the work.
Because you’ll quickly realize that marketing success is driven more by the sum of its parts than any one activity, tactic, or campaign.
Did you know that 97% of people learn more about a business online than anywhere else?
Regardless of whether you’re a solopreneur, an ecommerce business, or an established business, you need to build a strong online presence. But what exactly is an online presence, how do you build one, and how do you manage it? We’re going to answer all those questions–and more!What is an online presence?
An online presence is all the collective information and content about your business across the internet. In other words, an online presence defines how easy it is to find a business online.Why you need a (great) online presence
Your online presence is crucial to your business. You must manage your online presence in order to grow your business, look legitimate, increase sales, establish your brand, and boost your marketing. Let’s take a closer look at why having an online presence matters so much for your business:It adds legitimacy to your business
When people search online for the types of services and products you provide, they should be able to find you. Before consumers decide to buy something from you, they’re going to look online to learn more about your business.
In fact, 62% of consumers will disregard a business if they can’t find them online and 83% of U.S. shoppers have said that they use online search before visiting a store. If they can’t find enough information about your business, they may choose a competitor that has a stronger online presence and brand reputation.You’ll be discovered by new customers
To get your services and products in front of new customers, you have to be online. New customers will discover your business through search engine results pages (SERPs). Without an online presence that gets your business in these places, it’s going to be difficult to get new customers and grow.You’re able to market your business 24/7
You can’t market your business constantly (manually, at least!), but people can discover your business at any time online. Customers do their online shopping around their other responsibilities and will shop where it’s convenient for them. A strong online presence ensures you’ll be found whenever–and wherever–they’re looking for businesses like yours.Your online presence will continue to grow
As you start managing your online presence by posting online, marketing your services, and developing new channels, your presence will begin to grow. Everything you develop now will pay off later.How to build an online presence
Ultimately, building an online business presence is just about putting yourself out there, testing the channels that work for your business, and identifying where and how new customers are finding you online. There’s no one perfect way to build an online business presence, and you’ll want to try different techniques to see what works for you. Here are some tips to get started building an online presence.Establish your overall goals
First, start by thinking about your overall marketing goals and objectives. What do you want your business’s online presence to accomplish?
Do you want to build more legitimacy for your business?
Do you want to increase awareness of your business?
Do you want to find new customers?
What return on investment do you want?
Keeping your overall goals in mind will help you stay motivated as you build an online presence. It’ll also give you a goal to return to later as you review your progress.Build a professional website
You need an online hub where people can find you. Your website is your digital storefront. It’s the only piece of real estate you truly own on the web. So if you don’t already have a small business website in place, create one today. An appealing, ADA-accessible website will draw in potential customers and keep them there as long as they can easily search, learn, and purchase.
Keep the following tips in mind for your website:
Make your website mobile-friendly
Choose a clean and easy-to-navigate website design
Add powerful call-to-action phrases
Add live chat for ongoing customer service
Use royalty-free images or images you own
Include contact information
You can check your website’s performance with our free website grader.Post regularly on a business blog
By creating a business blog, your potential customers can find you through search engine results. A business blog gives you a place to publish high-quality posts pertaining to information your customers are interested in. Every post you write can be optimized with local keywords so that your blog posts have a chance to rank in search results.
Remember to use best practices as you publish content:
Break up sections with H2s and H3s.
Target long-tail keywords and frequently asked questions in H2s to try to show up in Google’s “people also ask” section.
Use bullet points and numbered lists to make your content more scannable.
Promote your blog posts on your social media sites and in your newsletter.
Repurpose blog content by turning it into YouTube videos, social media images, infographics, and other features.
Target at least one keyword or a couple of similar keywords within each blog post.
Leverage AI in content marketing when you need extra inspiration.
Never keyword stuff (using keywords that are unrelated or creating content overly loaded with keywords).
Get helpful blog post ideas and learn how to write a blog post here.Ask for testimonials and reviews
Before your customers make any purchasing decision, they’re going to look at reviews online. It’s no secret online reviews influence how people choose to buy products and services. In fact, 84% of consumers feel that online business reviews are as trustworthy as personal recommendations. Plus, 93% of people are influenced by online reviews. Not only that, but reviews will show up on search engine results pages, so anyone searching for your products or services will be able to see them.
So, you need to ask customers for reviews through confirmation emails, business cards, thank you cards, on your website, and on social media. Asking for reviews is worthwhile! In fact, 95% of consumers left an online review in the past year and would consider leaving one in the future. This means that your loyal customers will likely understand how important online reviews are and would be more than willing to give your business one.
Use these review request email templates to get started asking for reviews!Post regularly on social media
Your potential customers are going to peek at your social media sites as they consider your services or discover your brand through social media posts. You’ll want to set a few simple social media goals to keep your online presence building on track. Consider where members of your target market spend their time, and show up where they are. If you have a small social media team and are just getting started, choose one site to post regularly on. Posting regularly is how you consistently show up in your audience’s feed. That way, you’re maintaining brand consistency and creating an online presence that sticks.
If you need some help coming up with consistent social post ideas, try our marketing calendar with free monthly social media calendars.Consider creating a newsletter
A newsletter is another way to create a one-on-one relationship with your customers. It can also help build your online presence by driving people to your online properties, such as your blog, website, social sites, or review sites.Use SEO on your website and social platforms
SEO is one of the best ways to skyrocket your online presence. With SEO, your business can be found in more online searches and people will discover why your brand is worth following.
Use SEO best practices to manage your online presence:
Fix and redirect any old and broken website pages.
Identify the right SEO keywords to incorporate into your web content.
Optimize your images.
Link to other web pages and blog content throughout your website.Connect with your audience
Do you know what makes your brand feel personal to any audience member? Your humanity. Make your brand feel personal by showing your personality.
For example, Duolingo personalized its language learning app with its mascot Duo the Owl.
You don’t have to have a mascot to showcase your brand identity. There are many ways to create a personal connection with your customers. YouTube’s Culture and Trends Report shared that 57% of Gen Z agree that they enjoy when brands participate in memes. Sharing personal stories, participating in trends and memes, and genuinely connecting with your audience will be enough. This can help you grow your online presence on social sites and encourage users to continue engaging with you online.Create and manage your Google Business Profile
Your Google Business Profile highlights your most important features, hours, location, and reviews and helps you show up in search and map results. You’ve probably seen it before! When you search for a business or type of business, it shows up as the Map Pack or on the right-hand side of search results.
These listings are often created automatically, but businesses can manage them to ensure the information is accurate and to have a little more control over what’s shown to searchers.
For example, Day’s Coffee and Expresso is managed by the business. Its Google Business Profile includes its website, reviews, category, hours, phone number, location, and the types of services it offers. People can understand important information at a quick glance.
Create a Google Business Profile account and fill in important aspects of your profile, like location, website, hours, products and services, and other sections. If you already have a Google Business Profile for your business, make sure to claim it and update it regularly.Manage your business listings
Whether you know it or not, your business is likely listed on a number of business directories across the web. These business directory listings can either help or hurt your online presence (not to mention your SEO!).
In addition to owning your Google Business profile, you could also create and own your Facebook business page, get listed on Bing Places or the Yellow Pages, claim your business on Yelp, and more.
Updating and regularly checking your listings for accuracy can help you improve consistency for your business (an important ranking factor!), direct more searchers to your business either through phone, your website, or your business address, and give you more opportunities to appear in local search results.
For example, sometimes these directories will create “best of” lists featuring the best local places to eat, the best contractors to repair homes, and the best of the best in hundreds of categories.
Owning your online listings will go a long way toward building your business’s online presence. To quickly check the accuracy of your listings in one place, try the LocaliQ Free Business Listings Grader.Write high-quality guest posts
Another way to build your online presence is to look for other businesses and media outlets that accept guest posts. Publishing high-quality guest posts on other media outlets and related websites will get your business seen by their audience.
Additionally, linking to your website from theirs will improve your SEO. You could even accept guest posts from other individuals, as other businesses and individuals will want their businesses to be seen by your audience.Consider influencer marketing
If you’re ready to connect with new audience members, you may want to consider influencer marketing. Partnering with influencers in your niche is a wonderful way to get the word out about your brand to other people and improve your online presence.
If you sell construction tools, you may want to work with a popular TikTok contractor. If you sell books, you may want to provide bookstagrammers on Instagram with free copies of books to review. If you sell makeup, consider working with beauty influencers. Be creative!
Swiffer partnered with dancers Cost and Mayor to promote their cleaning products and to encourage equal chore sharing. Nontraditional partnerships can open up new possibilities for your business.
Google Ads showing for “dentist Dallas” searchHost free webinars
Another way to build your online presence? Create free online webinars. Online webinars create buzz for your business, and you can reshare them later on YouTube or your website for an online presence boost.
When you’re promoting your webinar, be sure to ask people to register with an email address. As a bonus, you can then email attendees a copy of the webinar and ask people if they’d like to be on your company’s email list.Ensure that everything is accessible
One in four adults in the United States has a disability. Your website pages, blog posts, social media posts, and emails must be accessible to anyone who has a disability. Providing accessible and inclusive marketing content opens up your business to new customers—and shows that you care about them.
Create accessible content and develop an accessibility policy at your business. Follow these tips:
Create accessible social media descriptions
Use inclusive language
Caption your video content
Avoid custom fonts
Use emojis in moderationReview your progress and make changes
Last but not least, you need to audit your content, check in on your progress, and make changes. Review your original goals, and see what strategies are working…and which ones aren’t. Don’t be afraid to pivot and try new things.Use these strategies and techniques to manage your online presence
There’s a lot of work to do when it comes to building an online presence! However, that work can be well worth it to help your business reach its full potential in the short and long term.
Let’s review the strategies you can use to build your online presence:
Establish your overall goals
Build a professional website
Post regularly on a business blog
Ask for testimonials and reviews
Post regularly on social media
Consider creating a newsletter
Use SEO on your website and social platforms
Connect with your audience
Create and manage your Google Business Profile
Manage your business listings
Write high-quality guest posts
Consider influencer marketing
Host free webinars
Ensure that everything is accessible
Review your progress and make changesKaitlyn Arford
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