Trending February 2024 # Live Search Gets A Clean Up, Looks More Like Google Search # Suggested March 2024 # Top 8 Popular

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The good thing when you’re into the search engine business and you’re up against only two competitors is that you can do away with copying their site’s format. And it looks like, that’s just what the Live Search team is doing when they redesigned the Live Search site.

The Live Search blog highlighted the changes on their site with the following changes :

Search box near results The new Live Search header and search box is slimmed down from a heavy piece of UI into sleeker, simpler elements. Bringing the search box into alignment with the results and into the body moves it closer to where users are looking and flattens out the visual bumps between it and the results.

Room to breathe on the page Something else you’ll see on a large screen (lucky you!) is our centered, fixed-width page, allowing for a more thoughtful, predictable experience as richer search content and wider screens become the norm.

Crisp, clean type We’ve also made changes to our color and typography. Our decision to use Arial and the new color palette was based not only on our desire to improve readability and consistency, but also on rounds of testing to find the right combination.

Intuitive video search For our new video search experience, the team focused on activities and behaviors that make video search different. We focused on simplicity — cutting irrelevant pixels and text — and power — investing in enhanced preview for video — both of which contribute to the overall simple, yet powerful experience.

Health results integrated from many sources You’ll see in health search that we’ve created a way for users to pull together health information from many different sources, digestible all in one place.

This is how the new Live Search results page looks like with its new color palette and typography:

And this is how Google Search results page looks like:

They look more the same now, dont’ they? Although, I would have to admit, Live Search looks uncluttered and cleaner especially the heading part. But I still love Google search though, for the simple reason that it gives SEJ as the no. 8 result for the keywords “search engine news”. While Live Search displays it somewhere in the second page and it’s not even SEJ’s main URL.

You're reading Live Search Gets A Clean Up, Looks More Like Google Search

New Google Mortgage Information Search

Google announced they are rolling out a mortgage information search product. The new service will show in mobile searches.

Google Mortgage Information Search for Mobile

Google’s new service is a collaboration with Consumer Financial Protection Bureau (CFPB).

The CFPB is a United States government organization that regulates the consumer financial products and services.

The new mortgage search tool is available in mobile.

According to the CFPBs About Us page:

with the information, steps, and tools that they need to make smart financial decisions.”

Google is partnering with the U.S. government to provide information that is meant to benefit consumers.

Google Mortgage Information Search

The tool has a tabbed interface. It currently only shows in mobile devices. General mortgage related keywords trigger the new mortgage search engine results page.

The new search feature can be seen as a way to funnel users from high level mortgage related search queries to more specific information, but not necessarily to more specific websites.

Screenshot of Tabbed Interface of Google’s Mortgage Information Search Four Ads Above Mortgage Tools

Screenshot of a Google search ad above the mortgage information tools:

The search results are beneath Google’s mortgage search tools.  But you have to scroll past multiple mortgage related Google features before you get to two search results that in my case was from the same domain.

Then that’s followed by FAQs that have no links to the website of origin.

Did Google “Borrow” Content Without Attribution?

One of the FAQs has content that appears to have been sourced from chúng tôi But there is no link to the source of the information or any other attribution.

It’s possible that BankRate is not the original source of that content. But a search for a snippet of that phrase shows BankRate as the likeliest source.

One Section from Google’s Mortgage Search FAQ: Screenshot from a chúng tôi Page:

The page is visible here.

How does Google’s Mortgage Search Work?

Google’s new mortgage information search provides multiple choices for finding more information about mortgages.

The information is designed to funnel consumers from every point of their mortgage research journey.

According to Google:

list of relevant documents and helpful tips from the CFPB. “

What is Google Mortgage Information Search?

The mortgage information search offers the following tools:

Mortgage calculator

Mortgage rate tool

Step by step mortgage tool

Videos with How-to and 101 level information

Mortgage Calculator Keyword

The mortgage calculator keyword phrase drives traffic to Google’s information search tool.

While Google previously had featured their own calculator, this change may represent a greater disruption in the mortgage calculator search engine results pages (SERPs).

The new mortgage information feature pushes organic listings further down the page.

Mortgage Related Videos

The mortgage related videos seem to be focused on how-to and beginner level information.  Those seeking to gain traffic via videos may do well to focus on that kind of video.

Disruption in Mobile Mortgage SERPs

This may cause disruption in the mobile SERPs for mortgage related keywords. This does not currently affect the desktop SERPs.

The disruption appears to be on general high level type keywords.

A search for Mortgage Rates will trigger the tool. A search Mortgage Rates Massachusetts will also trigger the tool.

But more granular searches like Mortgage Rates Northampton Massachusetts or Mortgage Rates Charlotte North Carolina do not trigger Google’s mortgage information search tool.

So it looks like local related and granular keywords will not trigger the tool.

Those seeking to pick up mortgage related traffic may want to consider pivoting to more granular keyword phrases.

What’s Next from Google?

Does this tool signal the future of Google search?

It’s possible that something like this might pop up in other finance and Your Money or Your Life related topics, where a complicated topic needs a more comprehensive approach.

Citations

Read Google’s announcement here:

Find Helpful Information on the Mortgage Process in Search

CFPB About Us Page

Google: A ‘Site:’ Search Doesn’t Show All Pages

Google’s John Mueller says the results of a site: query are not a comprehensive collection of all a website’s pages.

This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube.

Specifically, Mueller answers the following question:

“All of my URLs are indexed and when I check in Google one by one, the total number of URLs is 180. But in Google SERP, only 28 URLs show. Why is that?”

This person says all their pages can be found in Google when searching for them individually, but only 28 pages are shown in a site: search.

That may seem unusual, but as we hear from Mueller it’s perfectly normal.

Here’s his response.

Related: An SEO Guide to Advanced Google Search Operators

Google’s John Mueller on Site: Queries

A site: query is a command that instructs Google to return results from one specific domain.

You can take these searches a step further by adding a keyword in front of the site: command. This will tell Google to return results from one domain that are relevant to the keyword in the query.

While this can be a useful tool to find what you’re looking for, it’s not designed to be used for diagnostics purposes.

Mueller explains:

“The short answer is that a site: query is not meant to be complete, nor used for diagnostics purposes.

A site query is a specific kind of search that limits the results to a certain website. It’s basically just the word site, a colon, and then the website’s domain.

This query limits the results to a specific website. It’s not meant to be a comprehensive collection of all the pages from that website.”

If you know you have 100 indexed pages, but a site: search only returns 50, there’s no reason to be concerned.

For an accurate look at how many pages of your Google is able to index, use Search Console.

The Index Coverage report in Search Console will show exactly which pages are indexed, and which pages (if any) have errors that prevent indexing.

Mueller continues:

“If you’re keen on finding out how many pages google has indexed from your website, then use Search Console instead.

Google Search Console is a free tool you can use to get more information about how Google Search sees your website.

Within Search Console you can see how your pages are shown in search, as well as the number of pages that are currently indexed.

In short, don’t worry about the counts shown in a site: query. Use Search Console instead.”

For complete details on how to use Search Console’s Index Coverage report, see this explainer:

If Google is not able to index any of your pages, this report will tell you why. Then you can fix the issue and use the same report to re-submit the URL for indexing.

See the full video below:

How To Setup A Google Ads Search Campaign

If you feel that you are wasting money with Google Ads, you can get more effective results by setting up a Google Ads Search Campaign the right way!

There are some common mistakes that marketers usually make while setting up their search campaigns in Google Ads.

Let’s dive in!

Not Setting up Conversion Tracking

The first classic mistake that people make is they don’t set up conversion tracking. 

Google Ads conversion tracking measures the success of your ad campaigns by tracking the conversion behavior of your audience. 

This is your way of telling Google what your goals are! 

For example, if you’re an eCommerce store, a conversion would be somebody who ultimately purchased your product or if you are a local business, it might be somebody filling in a contact form. 

First, you need to set up Google Ads conversion tracking before you start creating any campaigns. Conversion tracking will help you know if you’re getting returns on the money you have invested in Google Ads search campaigns.

There are multiple methods to track conversions in Google Ads. You can either use the built-in Google Ads Conversion Tracking method, or you could import your existing goals and eCommerce conversions into Google Ads from Google Analytics. 

If you’re not sure that you’ve set up conversion tracking, you can check it under the Conversions menu of Google Ads. To access it, navigate to Tools & Settings → Measurement → Conversions.

Next, we need to select the goal of a successful campaign. 

For this example, let’s try the Create a campaign without a goal’s guidance. This gives you all the available settings to set up a campaign, thus providing more flexibility in defining your goals. 

Let’s select a campaign type. There are many campaign types that you can select from. 

Let’s give a relevant campaign name and move forward in our search campaign setup. 

Search Network + Display Network

The next step in our search campaign setup brings us to a second common mistake.

Google by default keeps the Search Network and Display Network options checked. 

It is a good idea to keep the Display Network option on. But, it is not recommended to use the Search Network option. 

It will expand the menu to give you more options for your search campaign setup.

Ad Schedule

A mistake that marketers, especially local businesses, make is to ignore this setting.

On the contrary, if you’re selling an online course, you don’t need to have an ad schedule. 

Thus, depending on your type of business, you should consider whether to add an ad schedule or not.

Location Targeting Setup

Another common mistake is that we don’t input our location targeting properly.  It is necessary,  especially for local or small businesses. 

In this case of promoting an online course, we would create different campaigns for different countries. Let’s try to apply some location targeting in our Ad Search Campaign.

Be aware that All countries and territories are selected by default. It’s a classic mistake to avoid this default setting that Google has kept for us.

Let’s say we want to target the United States. We can choose a country to target from Enter another location. 

If we hover over the location options, there is another little setting called Target which is part of the location targeting. The default setting is for People in, regularly in, and, or who’ve shown interest in your target locations. 

This default setting means that the Ad would be shown to somebody who has shown interest in the US (because we’ve set our location target audience as the US). 

If somebody who’s in Europe has shown interest in things in America or the country in general, then the ad will be displayed to them too.

It helps to keep a  tight location target setting, so only the people in that area are targeted. Then, choose the middle option Presence: People in or regularly in your target locations on your Target setting.

If you’re a local business, you don’t want to target a whole country, but just the people in your area. We can take it a bit more granular, and go to Advanced Search and go ahead for Radius targeting. 

You’ll see it shows a 20-mile radius there, so you can do Radius targeting easily.

Choosing a kilometer radius makes it tighter for more impact

You can see it’s a much smaller circle, implying the ad is specific to that area only.

You can also exclude a country. So, let’s pretend we want to exclude Australia, we can add an extra layer of the filter.

Maximize conversions bidding

Another default setting by Google that we don’t pay attention to is the Maximize conversions bid strategy for your Ads.

If you are starting a new search campaign with a new account, we recommend you choose the select a bid strategy directly option.

Once you have some data, then you can do the automated bid strategies. But initially, you want to do Manual CPC. 

Another sly setting is the Help increase conversions with Enhanced CPC. Here Google is asking if they have permission to bid a little bit more when you can get a conversion.

Now, let’s proceed to explore other fatal mistakes we can avoid.

Keyword theme Ad groups

One of the most important things to do while creating an Ad group is to make the ad target the audience by using specific keywords.

Here, we create an Ad group name called Google. Set the default bid, in this instance, 50 cents. You can always change this later on.

We are going to add some keywords. A mistake that many people make unconsciously is that they don’t create keyword-themed Ad groups.  

It’s erroneous to add all the keywords in one Ad group. Sometimes one might add all the keywords in the same group, related or not, hoping for a far reach. This usually doesn’t work very well. There is a way you can avoid this!

You need to make keyword-themed Ad groups. You can proceed to create one Ad group per keyword.  Go ahead and put your keywords in the dialog box.

For instance, we’ll do a phrase match and say create Google retargeting in inverted commas. 

💡 Top Tip: Adding syntax is a  great way to get your campaign up and running efficiently.

If you put a keyword without any syntax, it’s called a Broad match. If you add inverted commas to your keyword, it is a Phrase match. Having square brackets around the keyword gives an Exact match.

Google’s algorithm will help fetch results to the searcher when they type in a word or a phrase. It then becomes necessary that you should ensure that you have a phrase match as your setting, if not an exact match

On the ad group, you see these keywords are very related to each other. There are slight variations, but it’s all about Google remarketing or retargeting Google or retargeting on Google.

Using a Phrase match allows for additional terms before and after it. So, we don’t have to think of every possible combination. We can be a bit flexible with that. 

You can avoid this error by creating keyword-themed Ad Groups and making sure the keywords are closely related to each other.

If you want to add to keywords, go ahead while making a new AdGroup for the cohort of keywords you’ll be using.

You can focus your ad on Facebook consumers by creating a Facebook retargeting ad. Finally, polish the ad created by designing your Facebook-centric ad group. 

Let’s Save and Continue.

Writing the Ad

This is where we’re going to need a final URL. Go to your website, copy and paste the URL on the Final URL section because that’s where you want to send the traffic to.

When you paste the final URL, notice, that it’s changed the display path to chúng tôi and here you can put in whatever words you want. 

This URL can be up to 15 characters long and it’s useful to optimize the search campaign. Let’s do it in lowercase.  We can say ‘retargeting challene‘, because it’s a 14-day retargeting challenge. 

Even though this URL chúng tôi does not exist, it’s a way of having more keywords in the ad. It displays the same way in the preview.

Don’t worry if the URL you’ve submitted is not live on your website; it’s a good way to get some keywords in the ad group.

After you input the URL, start creating the headlines. You can put up to 15 different headlines of which Google will choose three different headlines randomly. 

You can also pin a headline as well; this helps in making sure that the chosen headline will always show at that particular position.

All right, so let’s put in some headlines. Make sure they are short and direct. You can notice that Google tries to suggest a headline based on the Ad you’ve created.

We are keeping the Join The 14-Day Challenge Now. You can notice that the Preview shows the headline at a particular spot. You can pin it and can choose where the headline should be displayed.

In this instance, we’ve chosen position 1, which means it will only show in position one. Thus, this headline will always show in position 1 while headlines 2 and 3, will rotate through different options.

In considering the keywords chosen to create Google retargeting, let’s say create Google Retargeting Ads. This may get disapproved because Google is a trademarked term, but it may slip under the radar.

We’ve added other headlines such as Online Video Tutorials and we notice it shows up on the preview. 

If you’ve used up all available characters for a headline, fret not. Just keep adding headlines and Google can work an algorithm to make your ad work.

Next, we will write our description of the Ad with up to 90 characters. Google provides us with four spaces to write in our descriptions and then chooses two of these four for us randomly.

You can choose to pin one of these, similar to our headlines. Google shows two descriptions in an automated manner.

Another benefit of having more than one ad per ad group is that Google figures which ad works better for the audience and keeps that ad running more often. In case your Ad #1 doesn’t work its magic, you always have Ad #2 or #3 to count on.

If it says that no traffic is expected, don’t worry about it. They’re trying to get us to choose more keywords, which is something we want to avoid.

I’m just going to hit Publish. Let it run for 48 hours and see how it goes. 

After publishing the campaign, the webpage shows you an overview of the ad campaign you created.

BONUS: Negative Keywords

This is the bonus mistake! Negative keywords will tell Google when somebody types a particular word, and we do not want the ad to show.

In this instance, a classic negative keyword would be ‘free’. Somebody who wants free information cannot access it because we’re selling this information. 

Another one would be, ‘what is retargeting?‘ –  we don’t want that either. We want somebody who knows what retargeting is. We just want them to learn how to do it.

‘Definition’ is another word we want to avoid. This could be somebody who’s just been researching retargeting.

Thus, whether a word or a phrase, if you believe it’s going to display your ad, you can prevent the display to unwanted traffic by using Negative Keywords.

Often, people have no negative keywords. You can start a practice of keyword lists. This is one central location to look after the negative keywords that you can then apply to multiple campaigns.

If you want to add some more keywords, you can just easily go over the keyword suggestions and add them. Make sure to put them in double quotes to ensure a phrased match instead of a broad match.

You can also go over to the Search Keywords and find your keywords for the ad group. 

You may add, remove or alter the keywords from the list. Heading over to the plus sign on the top left corner to add words, you’ll be taken to the list where you can input the phrases. On the right, you can also find a list of suggested words.

If you choose to add keywords, either by typing or from the list, remember to use the double quotes to ensure it follows a phrase match.

Once all the additions are done, you can save it and you’ll have a preview of the keywords that are in use/active for your ad group.

In conclusion, these are the 8 fatal mistakes one can make while creating a new ad campaign.

FAQ Should I keep the Search Network and Display Network options checked in my search campaign?

By default, Google Ads keeps both the Search Network and Display Network options checked. While it’s a good idea to keep the Display Network option on, it is not recommended to use the Search Network option for a search campaign.

How can I set an ad schedule for my search campaign? What are keyword-themed ad groups, and why are they important? Summary

Setting up conversion tracking helps you know whether the Ad is profitable for you. A display or a search network option would show your Ads everywhere – appropriate and inappropriate – leading to unwanted traffic. You’d want to turn off the Search Network and Display Network settings.

Location targeting is important to ensure you’ve targeted the right audience geographically.

Minimize the bidding by choosing manual bidding strategies and keep Keyword-themed Ad Groups in your campaign. 

If you’re a retailer, make sure to check out these 5 tips for optimizing Google shopping campaigns.

Google Search Console Updates: More Control Over Data & Email Notifications

Google has updated Search Console with features that give site owners more control over their account preferences.

Site owners now have the option to chose whether performance data for their Search Console property appears in search results.

Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive.

Here’s more about each of these updates.

Search Console in Search Results

Google may display data about your Search Console property in search results when entering a query that your site ranks for.

This data is only shown to you when you’re searching while logged into your Google account.

Search Console data in search results is a feature that began popping up in late 2023.

— Jared Gardner (@digagardner) October 3, 2023

What’s shown in the example above is called a summary card.

Previously, site owners could not choose whether or not they saw summary cards in search results

This feature launched unannounced and was rolled out with no option to turn it off.

Now, if site owners would prefer to search Google without their Search Console data staring back at them, they can do that.

You can show or hide summary cards for an individual Search Console property from the settings page.

If you manage multiple sites and do not want to see summary cards for any of them, you can easily disable this for all properties.

Email Preferences

Site owners now have greater control over which types of emails they receive.

In the enhanced email preferences page you can enable or disable emails of specific types, or disable email notifications altogether.

If you unsubscribe from any or all emails you can still see the message in the message panel for your property.

So there’s no need to worry about missing important emails.

But, if you’re inundated with Search Console emails to the point where you need to take swift action, these enhanced preferences should do the job.

Source: Google Search Console Help

Bing Versus Google: Search Engine Showdown

If you’re a Google loyalist, you’ll be interested to know that although Google excelled at producing lightning-fast results in our showdown, when it stumbles, it falls hard. Bing boosters should note that while your favorite search engine delivers uncannily relevant results, it has an annoying habit of auto-editing search queries in hopes of guessing what the user’s true intent is.

To settle the great search engine debate, we created our own version of the Pepsi Challenge for Bing and Google to see which one could serve up the best results without the fizz. We focused on search fundamentals: How easy is it to find a specific website? How simple is it to track down a certain factoid? Can either search engine find and deliver the best place to buy online? In the course of testing, we also rated Bing and Google on their ability to deliver spam-free results that show no bias toward their own services.

Read on to see how they did. Along the way we also offer search tips gleaned from what we learned.

Navigational Search Challenge

Since there is no index for the Internet, users depend on search engines to find a specific website, and often, particular pages on that site. So how do Bing and Google measure up to the challenge of steering clear of junk sites and delivering the right ones?

When we used both Bing and Google to track down the official website for Mitt Romney, President Obama’s YouTube channel, and a dosage chart for Infant Tylenol, the top results were correct in every case.

Bing: 4 stars

Search Tip: Keep your searches as specific as possible. Taking the time to enter an extra keyword or two (such as “official site” after “Mitt Romney”) will save you time when it comes to sorting through the search results.

Query Autocorrecting

Both Bing and Google automatically correct misspellings. But Bing often went too far in our experiments, automatically altering three of the nine test queries we entered. When we searched for “Barack Obama YouTube channel”, Bing included results for “barack obama youtube tv” automatically. When we searched for “Entertainment Weekly’s Grammy Coverage”, Bing also included “Entertainment Week Grammy Coverage”. In all instances where Bing assumed that it knew what we really wanted to search for, the suggestions were not helpful.

Bing: 2 stars

Search Tip: Be on the lookout for overzealous autocorrecting. It’s easy to overlook a minor (or sometimes, major) edit to your search query, unless you’re expecting it.

Next Up: Searching for Specifics on Large Sites

Searching for Specifics on Large Sites

One of the most popular types of searches involves looking for a particular page on a specific website you already know of. For example, many Boston Red Sox fans first visit Bing or Google for spring training news, with the intent of linking to Boston’s local online supersite chúng tôi To gauge how well Bing and Google did at this task, we created typical search engine queries with the name of the source website in the query, and tried to find information on small to large sites.

A search for “CNN Andrew Breitbart obituary” on both Bing and Google returned News results in the top spot, which was to be expected when searching for a timely topic (we conducted our searches in early March). But only Google’s results pointed us to the right page on chúng tôi Bing’s top result pointed us to a story on Daily Beast, with chúng tôi results appearing in the third spot.

While neither search engine was perfect, Bing was a bit more capable at delivering the right results in less time.

Bing: 4 stars

Product Searches

Searching for specific products is one of the most popular kinds of online searches. And in our test, both Bing and Google did a good job of taking us to official product pages when we ran them through their paces.

Google fared slightly better with popular queries such as “iPad models”, “P90X workout system”, and “iPhone 4S specs”. In all three test cases, the search engine’s top result led us directly to an official or manufacturer site. Bing was almost equally astute, but stumbled on the iPad search with top results dominated by news stories about the third-generation iPad and the iPad 2. At the very bottom of the first results page was a link to Apple’s iPad Web page.

Bing: 4 stars

Google: 4 stars

Search Tip: Searching for a product name only (such as “P90X workout system”) is a great way to begin your product research. But refining your query, adding terms such as “reviews” and “prices”, will help you get more information before you buy.

Taking Action: Transactional Searches

Searches in which the intent is to sign up for classes, cancel an account, or find forms to download are particularly annoying when a search engine lets you down. After all, you aren’t looking up the capital of Montana; you want to get something done.

Bing: 4.5 stars

Search Tip: A search engine may not return the specific page you want, but that doesn’t mean the page isn’t out there. Some sites (such as, ahem, those for cable companies) may make it difficult to cancel your service, while others (such as those for smaller, local organizations) may have sign-up pages buried deep on their sites. Keep looking.

Information Sources

Search engines have replaced dusty encyclopedias, dictionaries, and dog-eared reference books of all kinds, becoming everyone’s go-to resource for finding correct answers. Is a bite from a scarlet kingsnake poisonous? Let’s hope that your search engine gets the answer right, and fast.

Deciding on the best result from these types of searches–called informational searches–isn’t as easy as doing so on product searches, for obvious reasons. There is no official product page for, say, “most popular baby names of 2011”.

And, in our “What is the best Brad Pitt movie” search, in which we hoped to discover information specifically about the actor’s films, Bing’s results focused on Brad Pitt himself rather than his body of work, pointing us to his IMDb and Wikipedia pages before any movie reviews. Google, meanwhile, more fittingly directed us to several sites where reviewers debated the merits of his movies.

Bing also continued its habit of correcting our searches, even when we didn’t want it to. The search engine automatically changed a query for “Meredith Vieira husband medical problems” to “Meredith Vieira husband health help”, which is related, yes, but different.

Google: 4 stars

Search Tip: Ask and you shall receive–both search engines proved capable of quickly and easily answering questions. Even when we used colloquial language, Bing and Google understood what we were asking, and answered appropriately.

Next Up: Bias and Spammy Results

Bias

While chúng tôi and chúng tôi may focus on search as their core competency, both sites also serve as hubs for the variety of Web properties that their parent companies own. And both Microsoft and Google stand to gain if they can keep Web surfers on their network of sites, whether it’s a video site, a travel site, or an entertainment-news site.

That’s why we tested both search engines for any signs of bias, to see if they pointed us toward one of their own sites when another might have been a better fit. And we were pleased to see that both came away with their hands clean, returning unbiased results in almost all cases.

Since both Google and Microsoft offer smartphone platforms and VoIP software, we searched in those areas. Our “What is the best smartphone” and “What is the best VoIP service” queries brought us to a host of neutral sources, including Cnet, chúng tôi and chúng tôi In neither case did we see any mention of the company’s own products, such as Android, Windows Phone, Google Voice, or Skype.

In two cases we noticed a slight slant in the search results. Our “Aerial views of Boston” query appropriately produced links to Bing’s images of, well, aerial views of Boston. But the same search on Google pointed us to Google Maps in the top spot, which didn’t exactly deliver an aerial view of the city.

Bing did show its own slant when we searched for “Mike Wallace videos”, though, returning links to Bing Video in its second spot. Google, meanwhile, avoided pointing us toward YouTube, as it placed links to good-quality chúng tôi videos high in its results.

Bing: 4 stars

Spam

Searching for medical information on the Web can open up a minefield: In your quest for info, you could easily land on some third-rate site pushing pain pills from China. So we decided that we would see how well Bing and Google did in steering us clear of spam search results.

In our tests, we considered a site spammy if it was designed to trick, hijack, or clutter up your search results, and if it was obviously misleading in any way–not simply a site that could be considered a link farm or is optimized aggressively for the keywords.

Bing: 4 stars

Google: 4 stars

Search Tip: Don’t be afraid to tattle. If you come across spammy sites or link farms, report them. Both Bing and Google accept online spam reports.

Who Really Won?

Which search engine is better, Google or Bing? Neither. And both. While neither site ran away with our tests, neither failed miserably. So why, then, is Google so dominant in the marketplace? It might simply be a matter of habit: Google established its place atop the search engine charts years before Bing debuted, and many people continue to use it simply because they always have. They turn to Google just as they reach for Coke on the store shelves.

And then there’s that catchy name. If you’re looking for information, no one is going to tell you to “bing it.” But as our tests clearly show, sometimes “binging it” might be the better way to go. Relying on just one search engine will get you where you’re going most of the time. But switching between the two will get you there faster, with a little variety for good measure.

Special Thanks

We crafted our test queries after consulting with a number of search engine experts, all of whom are well versed in how real-world Web surfers are searching online. We offer a tip of the hat to these experts who helped us create our test methodology, including Rand Fishkin, CEO of chúng tôi Eric Pugh, a principal at search consultancy Opensource Connections, and Danny Sullivan, the search expert behind Search Engine Land.

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