Trending December 2023 # Mobile App Usage Growing As Users Spend 3 Hours Per Day In Apps # Suggested January 2024 # Top 17 Popular

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People are downloading more apps, adopting new apps at a faster rate, and spending more time within apps according to data from a new report.

App Annie published a comprehensive report, which was commissioned by Facebook, looking at the evolution of the mobile app market over the past 5 years.

Growth has been tremendous, to say the least, as the average consumer now spends over one-fourth of their waking life in apps.

As the mobile app market matures and use cases increase, 2023 is shaping up to be its biggest year yet.

The market has never been more diverse, as the top 100 apps consist of many new entrants, categories, and companies.

In fact, the competition has increased so much that the top apps now make up a smaller proportion of time spent than they did 5 years ago.

In 2023, the average global user had 93 apps installed on their phone and used 41 apps per month, up from 85 and 35 respectively in 2023.

Here are some additional highlights from the report, which examines mobile app trends in the US and worldwide.

2023 Mobile App Trends Growth in Time Spent

Users are downloading more apps and spending more time engaging with apps.

This indicates growth in total time spent is driven by more overall users, as well as more time spent per user per day.

In 2023, users spent 3.1 hours per day in apps on average, compared to 2.1 hours 5 years ago.

New Apps Can Still Gain Traction

Data shows the mobile app market is relatively friendly to new entrants.

There are several new entrants to the list of top 100 most downloaded apps each year that were not in the list the previous year.

In 2023, 35 of the top 100 apps were new entrants, up from 27 in 2023.

App Annie recommends that companies continually invest and innovate to stay competitive and relevant in the app market.

“In the USA, a newly launched app — if it has potential — can typically find success relatively early on. Over 60% of apps are able to reach their Category Top 30 in the first 6 months.”

The App Market is Diverse

The list of top 100 apps is comprised of a mix of company types and app categories.

Diversity in app categories is attributed to the fact that users are comfortable downloading and using apps in different ways than before.

“Growth across differing app categories suggest that users are continually seeking new apps for different use cases.”

Users Are Spending Less Time With Top Apps

Users are spending less time with the most popular apps, and engaging more with less popular apps.

“Top 30 apps make up a smaller proportion of time spent now than they did 5 years ago, indicating that users are deepening engagement with apps outside the top apps.”

App Annie notes that this continues to be true in 2023 even after app engagement increased due to COVID-19.

For even more data on mobile app trends, see the full report here.

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How To Leverage A Mobile App As A Lead Generation Tool

An interview with the VP of chúng tôi – a case study of mobile app lead generation

In today’s mobile market, app developers concentrate primarily on making money from in-app purchases. However, there are many other ways to make a profit with an app. At AppInTop mobile app marketing podcast (English, Russian), we talked to Ivan Kozlov, Vice President of Mobile Products at chúng tôi about how to leverage a mobile app as a lead generation tool.

A lead gen case study – an airline ticket search app

It doesn’t matter who you buy a ticket from: you will still fly on the same plane, sit in the same seat, get the same service and have the same flight attendants. But the ordering process and related services—SMS notification, exchanging and returning tickets is where ease and convenience come in as differentiators.

The travel agents all have different levels of service, and some don’t provide any at all. When you buy a discount airline ticket it often happens that returning the ticket is a lot harder than buying it, that your money will only be refunded after 30 business days, etc. is a metasearch engine; that is, the company doesn’t sell airline tickets, it just searches for chúng tôi service sits on top of this market and its main purpose is to search for the maximum number of airline tickets at the most attractive prices.

How does a mobile app help sell tickets?

A mobile app, unlike a website, allows you to buy tickets in almost any place at any time, for example, when you need one urgently and are on the road.

The numbers speak of the popularity of the Aviasales app. In May 2014 there were around 4 million sessions on three mobile platforms. Roughly 28% of searches are made from mobile devices, 25% of bookings and 21% of all money chúng tôi makes is attributable to this app.

The contribution of mobile traffic to the whole business of chúng tôi is now rather significant, and continues to grow every month.

Conversion from installs  to paying users depends heavily on the channel used to attract the traffic. The company draws in traffic from a wide variety of sources, so conversion rates vary widely. If 80% of users who install the app make at least one search, 25% press the ‘Buy; button, and 5-7% actually buy a ticket, this is a good outcome.

Conversion in the app could be higher, but buying tickets from a desktop is still considered more convenient because of the keyboard and large screen. Some people use their smartphone to search for tickets, but complete the purchase on a full-size computer. So the actual conversion rates for the mobile app are in fact somewhat higher.

How Aviasales makes money

The business model is chúng tôi Aviasales brings a customer to a partner, and if the customer makes a purchase, the seller pays a fixed commission from his profit. It’s a low margin business, and the profit from a ticket sale is at most 5%. As a rule, the partner gives up about half of this to the service which works out to about 2 to 2.5% of the cost of an airline ticket.

But under this arrangement, the service has no need for logistics, and no legal responsibility to users. Moreover, there’s no need for full-scale customer support, as the partners issue the chúng tôi service occupies the most desirable position in this chain.

Marketing strategy

The app has been at the top of the Travel category in the Russian App Store for a long time. Getting there wasn’t a particular goal, but being in that position has been an asset in promoting it.

From web to mobile

Aviasales has a strong SEO effort on the web, and around half of its orders are made as a result of search optimization. A strong and recognizable brand does its own work even without promotion in the App Store, the chúng tôi app would still remain in the Top 5 or Top 7 of the Travel category.

At present, conversion rates on the website and in the app are almost identical. Why does it make sense to redirect the audience from the website to the app? Because then the brand becomes much closer to the user: it’s in his pocket and becomes more personal as it can be used almost everywhere and in any situation.

Standard methods are used to attract the audience to the app, including badges and mailings. chúng tôi now has a subscription service and you can subscribe for a particular route or dates, and the service automatically notifies you of changes in price as it integrates into the mobile version.

Creating a lead-generating app without the support of an “older brother” in the form of the website would be difficult, but not impossible. The strong brand helps a lot at the start as it gives a good boost and helps to reduce the cost of installations.

Affiliate mobile network runs a partners program, which contributes decent profit. Now this program is being actively developed for the mobile app.

Firstly, the service uses an open API, so practically any developer can create an analogue to chúng tôi using it as its base.

Secondly, not long ago Aviasales released its own SDK, which is a simplified version of the mobile app. So if you have an app which is aimed at an audience which is potentially interested in airline tickets, you can integrate this SDK into it.

If it works for you, you can work with chúng tôi to make money. For example, the service could be integrated into a travel guide to Europe app and offer users the ability to buy tickets to European cities.

Can you make money with Android app?

The market for Android apps differs significantly from the market for iOS apps. The lines separating categories are drawn somewhat differently. It’s a little harder to survive in travel, because journeys and navigation are combined into one category, and the top places in it are always held by navigation services—Yandex.Maps, etc.

As for money, the Android market also seriously lags behind iOS platform (it brings in only about one-tenth of the revenue). But on the whole it does produce revenue, and the platform has a future: it continues to grow at a rapid pace.

The number of installs is gradually approaching one million. From the money standpoint, the contribution from iOS is larger. But marketers continue to develop the Android app. Yes, somewhat fewer resources are devoted to it, but the company doesn’t plan to abandon it.

Plans for the future

Now one of the main goals for development of the company is entering new markets. It already has a product called JetRadar, which is aimed at Western users and has a somewhat different website, has been localized, and foreign investors were brought in.

But the level of competition there is significantly higher than in Russia, so the service needs to introduce innovative twist to its service that will genuinely interest its potential users. Since it’s much easier to move forward in the Asian market, the company is betting mainly on that region.

Science Helped Me Run My First Marathon In 3 Hours And 21 Minutes

UNTIL JUNE 2023, I HAD NEVER RUN more than 14 miles at once. I jogged often, and had completed a couple of half-marathons, but nothing more. As such, doubling that distance seemed far out of my reach.

But shortly after, I was given the opportunity to gain a spot reserved for media to run the 2023 Chicago Marathon in October (through Nike, one of the marathon’s official sponsors). With access to top-level coaching and gear, I had an opportunity to see how elite athletes set themselves up for success—and I wanted to find out what the average human can learn from their tricks. I set out to understand how evolution, technology, and know-how can come together to propel the human body across 26.2 miles. Here’s what I learned, and how it can help you run a marathon of your own.

00.00 miles

At first glance, nothing in my background suggested I could run such a long course. I participated in a few sports in high school, but not track or cross country. My dad jogs strictly for health reasons, my mother abhors the suggestion, and I don’t have any sprinters hiding up my family tree. But many scientists and anthropologists maintain that you don’t need to be from a long line of elites; the skill is in our DNA. Christopher McDougall argues in the runner’s cult classic Born to Run that evolution hard-wired the human body for jogging. The hypothesis goes that back when Homo sapiens and Neanderthals shared hunting territory, our super power as a species was our ability to chase down prey by steadily trotting behind it until the animal collapsed from exhaustion—what anthropologists call persistence hunting. Small pockets of modern hunter-gatherer societies, such as the Kalahari Bushman of southern Africa and the Tarahumara (or Rarámuri) people of Mexico’s Chihuahua region, still use this method, albeit far more infrequently.

Getting your body ready for a marathon means ensuring your muscles will be able to perform for 26.2 miles. That’s where proper training comes in—which enables you to run faster and for longer before your muscles fail you. Stan Horaczek

While humans aren’t as fast as some sprinters in the animal kingdom, we rule at endurance because of a key physiological difference. To cool off, other mammals expel extra heat by panting. It’s a great method—until they start running and all of a sudden their bodies need deep breaths of oxygen to keep going. Unable to pant and breathe at the same time, they ultimately overheat and collapse. Humans have a marvelous workaround: Because we sweat through pores in our skin, we’re able to keep our respiration steady as we trot. Our species’ history means that most healthy humans should be able to jog a marathon.

03.10 miles

Like running a marathon itself, training for one is most fun at the start. But fMRI studies show that our brains react to novel experiences by releasing the feel-good neurotransmitter dopamine. Surprised by the resulting happiness, we seek out the reward again and again. That scientific insight certainly applied to me: I had never trained rigorously for a race before this one, so each workout was an entirely new experience. That’s my first takeaway: You shouldn’t assume the process will be miserable or grueling. It’s going to be difficult, but the fact that it’s new will make it kind of addictive.

RELATED: Humans are natural runners—and this ancient gene mutation might have helped

The exact amount of time it takes for someone to train varies. Elite or professional runners who already have a high level of conditioning, or physical strength, might need as little as 12 weeks, whereas someone with little or no experience might require 6 months or more. I had recently run a half-marathon, and hadn’t lost much of my conditioning. My heart, lungs, and muscles still worked together efficiently as I ran. My coach, a Nike-affiliated trainer named Jes Woods, decided to give me a 14-week training plan.

Getting your body ready for a marathon means ensuring your muscles will be able to perform for 26.2 miles. That ability, and how fast you can complete the distance in, depends on a multitude of factors including weight, sex, genetics (to a certain extend), and the energy efficiency of our form. Even tiny things that are almost unnoticeable can make a difference. For instance, Woods pointed out that I tend to cross my arms in front of me, which is inefficient. Some runners tend to strike the ground heel first, also not optimal. Your performance also depends on what shape or condition you are in, what many people colloquially call fitness. That’s where proper training comes in—which enables you to run faster and for longer before your muscles fail you.

Ambitiously, I told Woods that I wanted to run the race somewhere in the range of three hours and 40 minutes—fast but not crazy-fast. For reference, qualifying times for the Boston Marathon are, as of 2023, three hours and thirty minutes for women in my age group (18-34) and three hours flat for men of my same cohort. The Boston Marathon is unique in that you must qualify to compete, whereas others, like my race, the Chicago Marathon, is lottery-based. I chose my goal time based on how I did in my most recent half-marathon. Running at about an 8-minute-mile pace, I remembered being tired but not exhausted, and I recovered quickly; there was definitely room for improvement. Woods conservatively said we’d start with that goal and see how I did. Fitness builds up slowly. It’s hard to predict how someone without years of experience will react to an increase in mileage.

For both long runs and total weekly mileage, the number of miles ebbed and flowed, with “down” weeks with less miles and “up” weeks with more. Keeping track of this process with a running watch or simply pen and paper can be a key tool. Stan Horaczek

Luckily for me, Woods is an expert. Whatever query I had, she always had the answer. And I had many: How long is the break between these two sets? What actually is a progression run? Should I get one of those belt things that holds your hydration gels?

Her quick, detailed, and accurate answers were vital, but even more valuable was the security I gained from them. A runner’s coach erects an athlete’s confidence like a brick wall: Each tailored workout, question answered, and shared training session slowly builds a sturdy base of self-assurance and a barrier between the runner and any misgivings. A coach is by no means necessary. But if you’ve got the resources to hire one, it’s definitely helpful.

My curated plan included four different phases (or “blocks”) of workouts: base (with paces that matched my current fitness state), initial, transition, and final (with paces that were a bit faster than my goal for the marathon). The first three phases lasted a month each, and the last one two weeks.

I followed the same workout pattern throughout: Mondays I cross-trained (almost exclusively by swimming, a sport I’d competed in through high school). Tuesdays I usually did some type of track workout focused on speed rather than endurance. On Wednesdays I always did a recovery run, a less-demanding pace that encourage muscle growth. Thursdays meant either hill repeats (just as it sounds: You run up a hill and then back down, just so you can tackle the beast again) or a sustained speed run. These runs are faster than a marathon pace but are performed for a shorter period of time. An ideal example is a tempo run, which is a steady clip that’s just below your maximum effort. Woods explained it to me as a speed you could handle for an hour (if necessary). Fridays were a rest day. Saturdays were reserved for crucial long runs, and on Sundays I could choose between a recovery run and a rest day, though I almost always chose to run.

An example of one week’s schedule, week 9, which was midway through training. Most weeks followed this same routine, with different workouts and varying long run miles. Having a routine—and sticking to it—helped keep me focused and accountable. Infographic by Sara Chodosh

With each new phase, my marathon pace (the time per mile that I could run steadily) would improve, and as Woods slowly increased my mileage and the speed, the times within the phases increased as well. For both long runs and total weekly mileage, the number of miles ebbed and flowed, with “down” weeks with less miles and “up” weeks with more. This allows your body to further recover throughout the process. Woods also tried to keep my longest runs slow, but, as it turns out, I hate a good slow jog, so she set a limit of no faster than an 8:30 minute per mile pace for any recovery, easy, or long run—no exceptions. For ideal training, though, long runs should be at a pace that is about 60 to 90 seconds slower than your goal speed for the marathon.

13.1 miles

Somewhat counterintuitively, the hardest workouts for me to nail were the Wednesday recovery runs. Running slowly—knowing you are physically capable of going much faster—is a mental struggle. However, as Woods routinely pointed out, recovery runs are crucial. Prior to this training, I’d prepared for all road races the same way: Run at the same pace for an increasing number of miles. Sadly, I was way behind on the evidence-based best practices. Seriously: If you want to get faster, sometimes you gotta go slow.

Recovery runs, which indeed sound like an oxymoron, are an important counterpart to speed workouts. The latter ever so slightly breaks down the muscles, causing tiny tears that heal over with more muscle cells: a net gain. But this can happen only if you give the muscles a chance to recover. You have to have rest days if you want to put on muscle, and if you’re training for a marathon, you have to spend some days running at a maddeningly slow pace.

You also have to get used to running for long periods of time. Each week, I logged more miles, starting at 8 and culminating with two 20-mile runs six weeks and four weeks before the race. This is crucial for training the mind to handle marathon day. The more runs you do, the more familiar you become with them. And though they don’t actually get shorter, you’ll get better at tuning out the passage of time and focusing on your body’s machinations.

Marathon training includes “down” weeks with less miles and “up” weeks with more. This allows your body to further recover throughout the process. But overall, the weekly and long run miles steadily increased in the weeks of training leading to the race. Infographic by Sara Chodosh

18 miles

As I was puffing up the same slope for the fifth time one morning—my last hill workout, just a few weeks before the race—I found myself falling off pace by a second or two with each additional climb. I remember wondering if a fancier shoe might give me the boost I needed to keep up my speed. That wasn’t total fantasy: What you put on your body—and especially your feet—makes a difference. Items such as a properly fitting bra, for example, can make all the difference.

The brunt of running research has gone into sneaker tech, and running shoes have come a long way. Designers have modified for better comfort, support, grip, and tread. The focus these days is on the shoe’s energy return and weight: More of the former and the less of the latter means a faster performance. With each stride, muscles generate energy. Some of that power transfers down to the shoes. Energy return, then, is the percent of that energy a shoe gives back as a runner lifts up the foot—and it comes largely from the foam inside the midsole. It should be both compliant (to stretch and hold that energy) and resilient (to give it back). Researchers started experimenting with this concept in the 1980s, but it was Adidas’ 2013 launch of its Energy Boost shoes that reignited the trend. Since then, companies including Brooks, Nike, Reebok, and Saucony have followed suit with their own models.

The Vaporfly 4 percent, so named because they’re meant to make the average runner 4 percent more efficient, are Nike’s fastest racing shoes (kicks meant for race day as opposed to training) and the ones I used for my race. They’re ultralight: Biomechanical studies show that, on average, every 100 grams of added mass per shoe increases the metabolic cost of running by 1 percent. They have a new proprietary foam called ZoomX, and boast a somewhat-controversial carbon-fiber plate that propels a runner forward. In a marathon, researchers say, a 4 percent improvement could make a huge difference.

Tests at the University of Colorado Boulder and at Grand Valley State University came to the same conclusion: The shoes have got speed. So much so that some coaches and exercise scientists have questioned whether they should be banned. But not every runner who toes the line in the racing shoes consistently experiences the same improvement. In fact, some study participants got more than a 4 percent boost while others saw far less. That inconsistency makes sense, because no one is quite sure how the shoes provide such a good return. Some think it’s all about the notorious carbon-fiber plate, while others suspect the boost is all in the super-responsive ZoomX foam.

We need more data—and more varieties of foam and carbon-fiber plates to test—to know for sure. They might be on the way. Professional distance runner Des Linden, who’s sponsored by Brooks Running, ran the 2023 Boston and New York City marathons in a Brooks’ prototype shoe believed to have a plate—and other companies are rumored to be developing similar tech.

But it’s not merely tech that makes us faster. Another runner with me on my hill workout day told me he’s “old-school” and thinks high-tech-shoe claims miss a big point: For most non-elite runners, anyone can run a faster marathon on any given day, regardless of what’s on their feet, given they put in the proper training. And studies back him up, as there are so many variables that affect performance. According to Wouter Hoogkamer and Rodger Kram, physiologists and biomechanics who study running economy and shoe technology at the University of Colorado Boulder, the bulk of the work still comes from the runner. Even if a shoe were to give 100 percent energy return, that’s paltry compared with the power that muscles provide with each stride. Training status, Hoogkamer told me, is by far the most important parameter.

The bottom line: Some shoes will give you a shot at running faster, but you still need to be in damn good shape to run your fastest marathon. For me, that meant finishing those hills.

Running slowly—knowing you are physically capable of going much faster—is a mental struggle. However, as recovery runs are crucial. If you want to get faster, sometimes you gotta go slow. Stan Horaczek

24 miles

I ran the Chicago Marathon as if riding a train fueled by adrenaline—until I was just about to hit mile 24. Suddenly I had an extreme desire to stop. All runners experience this at some point late in the race, I’d been told. And while there are a million and one tactics you can use to get yourself through, working out my mind helped the most.

Paces, mileage, and physiological numbers such as VO2 max (the upper limit of oxygen consumption used during exertion) or lactate threshold can dictate how well someone will do. But it’s nearly impossible to crunch those numbers into a perfect prediction of someone’s finish time, which I found fascinating. No matter how well you prepare physically, your brain can still do a lot to help or hurt you on race day.

In his latest book, Endure, Alex Hutchinson defines endurance as “the struggle to continue against a mounting desire to stop.” Because the body wants to conserve energy, and distance running uses so much, your mind is going to tell you to stop moving far sooner than your body will actually break of exhaustion. You can usually keep going for a bit after you begin to feel certain that you can’t.

Scientists have done multiple studies of this phenomenon, but perhaps my favorite involved the tactic I remember as the swish and spit. To prevent themselves from running out of available energy, marathoners swallow gels—single-portion packets of easy-to-digest carbohydrates—throughout the race. Once I’d hit 16 miles in my training, I knew I had to start practicing with them to make it through the length of a marathon. I’d been dreading this. Not to get too much into the details, but every time I’d tried to use them in the past, I’d throw them right back up. I blame a super sensitive stomach, not enough blood flow to the gut while running, and the strange texture of the products themselves (you’ll know once you try ’em).

Searching for a workaround sent me down a PubMed-fueled research spiral on how to take in carbohydrates, and I came across a 2010 paper entitled “Mouth rinse but not ingestion of a carbohydrate solution improves 1-h cycle time trial performance.” Boom. Exactly what I was looking for: I don’t need to actually swallow the stuff, I can just rinse and spit.

The study found that during a 60-minute cycling session, participants who swished a sports drink containing carbohydrates and spat it out performed better than those who did the same with a non-carbohydrate containing placebo (meant to taste like a sports drink). That’s because our mouths contain carbohydrate sensors linked to the brain—detectors that tell our bodies it’s okay to keep going because fuel is on the way. With just the knowledge of energy coming, sans any actual food, participants in the study cycled faster than those who swished the placebo, which didn’t trigger the same brain signals.

26.2 miles

I crossed the finish line of the Chicago Marathon in 3 hours, 21 minutes, 55 seconds—about eight minutes faster than the qualifying standard for the Boston Marathon, and almost 20 minutes faster than the time I initially had planned.

RELATED: How to make exercise a regular part of your life

It’s hard to pinpoint exactly what made me surpass my initial goals. I imagine a battery of tests would help: looking at genes related to running economy, gait analysis, even a breakdown of my gut microbiome. But I bet that we’ll never be able to predict anyone’s marathon time with 100 percent accuracy, which, to me, is the fun of it all.

Perhaps the best takeaway I can share is that as soon as it was over, I forgot almost instantly both the mental and muscular struggle I’d just endured. Some psychological studies have shown this to be a common phenomenon in distance runners. In one study, runners were asked how painful the marathon was directly after the race and then three and six months later. On average, all subjects remembered less pain overall in the months following the marathon compared to the day of the event.

Forcing yourself to the finish line takes time, support, and patience. But the end result is worth the effort. Ask anyone who’s run a marathon how many they’ve completed. Chances are, it’s more than one. If you’re ready to run a marathon, trust that your body is designed to go the distance, and consider using the latest technology for a slight speed boost. Just remember: You have to put in the work. But my end result surprised me—and yours could, too. We’re all runners, after all.

Different Phases Of Mobile App Development

For successful development of mobile apps the whole process of development goes through different phases to make sure that the user finds the app the best fit.

The applicable steps, stages and phases that the mobile app development company must follow are as follows:

Different phases of Mobile App Development

Mobile app ideation phase

The first phase towards developing a mobile app is summarizing the whole idea of creating an app.

Know the targeted audience and what features are to be included and what not.

Knowing the requirements of the users and working accordingly will help you get the desired results from the app.

Getting solutions and thinking from both the views of the parties will provide the perfect solution in the creation of the app.

The questions that need to be answered are the features that are to be included in the app whether it is discussing the user interface, integrated infrastructure and all the things that decides the value of the apps.

Some specifications that make the app unique and different from all the other apps with the same functionality should be noted and implemented.

Mobile app design phase

The mobile app design phase is the second phase in the development process where the nature of the app is to be discussed which further decides overall design of the app.

The type of platform to be adopted for the app gets decided in this phase of development.

When the designer team comes along to work with the developmental team they know the platform which needs to get laid as they both know the project requirements and the needs of the audience.

Through workflow designs, charts and distribution of responsibilities further gets more clarified.

Defining and assigning the different roles and responsibilities with developers and designers helps in speeding up the whole process of development.

The blueprints of the app get finalized in this process and developers manage all the things with regards to including  the features in the app or to use the basic features.

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Mobile App development phase

The mobile app development is more technical and the phase also defines the  technicality of its structure, stack and milestones.

The three major parts in development of the mobile apps are:

Back end server technologies

Back-end refers to the database which is indirectly accessed by the users without their acknowledgement. The back end code includes more than two programming languages.


Application programming interface is the communication that takes place between the app and the back-end database.

Front End

It refers to the vernacular mobile app part that the ultimate user utilizes randomly and regularly.

Mobile apps must possess an user friendly approach that manages API’s and back-end perfectly to manage the provided data.

Mobile App testing phase

Through successfully completing the developmental phase and cleaning all the errors which were earlier faced in the developmental stage makes the apps more user friendly and appropriate.

The software for the apps needs to get tested in this stage of development. By testing the software we can fix the bugs and errors in the code and programs before the launch of the app.

Repetitive tests and accurate reviews helps the developers and designers to know that everything is in the calibration.

The app often goes for much hard testing to make sure that the components and rest of the software things are functioning well and according to the needs.

The potentiality of the app after the tests decides the launch of the app on the store.

Mobile app deployment stage

After discussing the basic idea of the app, designing, developing and testing. The next step is to deploy the mobile app.

The apps have successfully passed all the tests and have generated positive reviews for its functionality.

Immediately when the app gets certification and is ready for its deployment. The sales and marketing team comes into the picture where they promote the app before its actual launch to generate more curiosity among the individuals.

Also read: Best ecommerce platform in 2023

Mobile app maintenance and update

On the functioning side of the customers after the few months of the launch of the app.

The apps are required to get first hand user experience, collect its important functions, performance data, provide necessary updates and its technical evaluation gets done.

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Summing up

Every phase in the mobile app development industry is comprehensive and broad for its excellence and functionality.

Developing an application which perfectly matches the needs of the users along with achieving the objectives of the apps must be dealt accurately.

The future of the apps will depend on the developers whether they can fix the bugs and errors before its launch.

Vishal Virani

Vishal Virani is a Founder and CEO of Coruscate Solutions, a leading Uber-like taxi app development company. He enjoys writing about the vital role of mobile apps for different industries, custom web development, and the latest technology trends.

How To Change The Background In The Teams Mobile App

How to Change the Background in the Teams Mobile App Customize your background during a call with these simple steps




Microsoft has made

Custom Backgrounds available for the mobile

 version of the Teams app.

You can change your background in Teams on the mobile app before or during a meeting.

Moreover, you can blur your Teams background or add a predefined or uploaded picture.

Communicate with your team better, faster, and safer

Improve the way you comunicate with your work colleagues with the help of this amazing video conferencing tool. Here’s are some of the things that Pexip brings you:

Complete integration with other collaborative tools

High-quality video feeds powered by AI

Secure video conferencing

Flexible deployments

Introduce your company to a new way of communication

Microsoft has brought the Teams Android app up to parity with the iOS app by making Custom Backgrounds available, back in November 2023.

Since then, users have been excited to juggle the available backgrounds while in a meeting, or simply preparing for one.

Read on to find out how you can change the background in Microsoft Teams on phone.

What do I need before I can change the background in MS Teams using my phone?

In order to change your background, your Android device must follow a few requirements. Don’t be alarmed, you won’t have to buy the latest smartphone, but you will need to check for some things.

For example, your device must have Teams mobile app for Android, version 1416/ or later. Besides that, the OS on the said device has to be Android version 10 or later.

One more aspect to take into consideration is the gadget’s GPU. In order for you to be able to use the feature, GPU has to be Qualcomm Adreno 610, Arm Mali-G71, Arm Mali-T720, and all the latest versions of these models.

You can shuffle between backgrounds while preparing for your important presentation, and even during the meeting.

For example, you can select Blur in order to mask your background. You’ll appear nice and clear while everything behind you is subtly concealed.

If you choose so, you can also replace your background with one of the images provided, or with one of your own choosing, as long as it’s a JPG, PNG, chúng tôi file.

How do I change the background in Teams mobile? 1. Change the MS Teams background on phone before the meeting starts

1. While preparing for a meeting, press the Settings button.

2. Select Background Effects.

Expert tip:

5. On the other hand, if you want to turn off the Background Effect, press the Denied button.

6. Start the meeting.

In the Microsoft Teams mobile app, you can easily change your background before a meeting as you would on a computer.

2. Change the background during a meeting or call in Teams

If you’re wondering whether you can also change your Teams background during a meeting on your phone, the answer is yes.

We are about to show you exactly how you can do that yourself with ease.

That’s it! That’s pretty much all you need to know about changing your backgrounds on the Android version of Teams when you are just preparing or during a meeting.

However, remember that this feature may not be available if your Microsoft Teams admin forbids custom backgrounds in the custom background policies that are already set for all other Teams Clients.

Since you are interested in backgrounds, we recommend that you take a look at our post with the 3+ best free software to change the background on any video.

Alternatively, you may use photo background removal software in order to edit them as per your liking and impress your friends or family.

Still experiencing issues?

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How To Spend The Holidays In Boston

Spending the Holidays in Boston? Here’s What to Do Shopping, plays, gingerbread houses, and more

Bragging rights: This year’s Christmas tree at Faneuil Hall is about 10 feet taller than Rockefeller Center’s 75-foot tree. Photo by kevinmwalsh/iStock

Today’s end of finals means that we can all now turn our attention to the holidays. Residence halls close at noon on Friday, December 22, and reopen at 10 a.m. Friday, January 12. Dining facilities close after dinner today, December 21, and reopen for dinner on Saturday, January 13.

While most students are headed home for intersession, many will be staying in town. Ditto for faculty and staff. We’ve compiled a list of activities and events—ice skating, shopping, theater, music, and dance—to put you in a holiday frame of mind.

Got any more events we should add to the list? Let us know in the Comment section below.


The CambridgeSide mall offers free photos with Santa through December 24. Each participating family will receive two 4-by-6-inch prints and a digital download single image. Afterwards, you can stick around to do some last-minute shopping. Among CambridgeSide stores are Abercrombie & Fitch, Apple, Best Buy, Gap, H&M, J. Crew, and Macy’s.

Free photos with Santa are available on CambridgeSide level one, 100 CambridgeSide Place, Cambridge. Santa’s hours are Monday to Saturday, 10 am to 8 pm, and Christmas Eve, 8 am to 5 pm. The mall’s holiday hours are here.

You can also have your photo taken with the man in the red suit at the Prudential Center’s Belvidere Arcade. Photo packages begin at $19.99. If you’ve bought gifts at any of the mall’s dozens of stores—like Lord & Taylor, Vineyard Vines, Barnes & Noble, and Saks Fifth Avenue—you can bring them to the Prudential Center concierge desk to have them gift wrapped for free. Your donations help to support the worthy local nonprofits manning the wrapping station.

Santa in the City! is in the Prudential Center Belvidere Arcade, 800 Boylston St. through December 24. Santa’s hours are here. The Charity Gift Wrap, sponsored by Barnes & Noble, runs through December 24. Hours are here. 

One of the oldest and most popular holiday markets around, the Harvard Square Holiday fair features hundreds of one-of-a-kind gifts—jewelry, art, pottery, clothing, bath products, home décor, and more—made by New England craftspeople and world-traveling importers. 

The Harvard Square Holiday Fair is on the upper floor of 50 Church St., Harvard Square, Cambridge. Vendors will also be outside on the corner of Church Street and Mass Ave. The fair is open through Saturday, December 23, from 11:30 am to 7 pm weekdays and 10 am to 7 pm Saturday. Admission is free.

Newbury Street

From Newbury Street, it’s an easy walk to Copley Place, with such stores as JCrew, Gap, Banana Republic, Boss, Coach, Barneys New York, and Neiman Marcus. A full list of stores is here. 

Copley Place, 100 Huntington Ave., is open during the holidays Monday through Friday, 10 am to 9 pm, Christmas Eve to 6 pm.

Worship Christmas Eve Services at Marsh Chapel

In the spirit of “joyful celebration and quiet meditation,” Marsh Chapel is offering its regular Sunday interdenominational service at 11 am, followed by a special Christmas Eve candlelight service at 7:30 pm, with music by the Marsh Chapel Thurman Choir.

The services, free and open to the public, are on December 24 at 11 am and 7:30 pm at Marsh Chapel, 735 Commonwealth Ave.


The 2023 Holiday Pops Orchestra runs through December 24 at Symphony Hall, 301 Massachusetts Ave., Boston. Limited tickets are available here. Children under four are not permitted at Holiday Pops concerts, but all ages are welcome at Holiday Pops Kids Matinees. Order tickets for the kids matinee shows here. 

The Nutcracker is one of Boston’s most beloved holiday traditions. This critically celebrated production is choreographed by artistic director Mikko Nissinen.

Boston Ballet’s The Nutcracker is at the Boston Opera House, 539 Washington St., Boston, through December 31. Purchase tickets here or call the box office at 617-695-6955. Tickets range from $55 to $300.

This year, the José Mateo Ballet Theatre celebrates the 30th anniversary of its original version of The Nutcracker. This production offers an innovative interpretation of the ballet, focusing more on the dancing than on the caricatured mime, pomp, and special effects usually associated with the work. Even the cast of more than 100 children who play the mice, soldiers, cherubs, polichinelles, and Clara have substantial dancing roles.

Jose Mateo Ballet Theatre’s The Nutcracker is at the Strand Theatre, 543 Columbia Rd., Dorchester, through December 24. Tickets range from $20 to $75 and can be purchased online or by calling the box office at 617-354-7467.

This modern, urban version of the 19th-century classic, produced by the Tony Williams Dance Center, fuses classical ballet, hip-hop, swing, step, jazz, and more with Tchaikovsky’s original score and music by Duke Ellington.

Tony Williams Dance Center’s Urban Nutcracker is at the Back Bay Events Center (John Hancock Hall), 180 Berkeley St., Boston, through Thursday, December 28. Purchase tickets here or by visiting the box office. Tickets range from $25 to $85.

Boston’s Lyric Stage Company’s Hold These Truths is the true story of Quaker and college student Gordon Hirabayashi, the son of Japanese immigrants who resisted internment during World War II. Michael Hisamoto plays Hirabayashi, whose fight for freedom will have audiences cheering. The production’s aesthetics will reflect both Hirabayashi’s Japanese ancestry and Quaker upbringing. Three kurogos, “invisible” on-stage attendants who come from Japan’s Kabuki theatrical tradition, are used.

Hold These Truths runs through December 31 at Lyric Stage Company, 140 Clarendon St., Boston. Tickets range from $29 to $77. Find a list of showtimes and purchase tickets here. Student rush tickets are available, first-come, first-served, for $10 (cash only) 30 minutes before the show with a valid BU ID.

Bedlam’s Sense and Sensibility is at the American Repertory Theater’s Loeb Drama Center, 64 Brattle St., Cambridge, through January 14. Find more information and tickets ($25-$125) here or by calling the box office Tuesday to Sunday, noon to 5 pm, at 617-547-8300. Find information about possible discounts here.

Festivals and Light Shows

Modeled after European-style holiday markets, Boston Winter features 85 wooden chalets selling food, hand-crafted gifts, and other items, as well as Vinopolis, an interactive wine and beer experience. But the star attraction is the custom-designed, 11,000-square-foot outdoor skating path that loops around the marquee BOSTON sign.

Boston Winter is at City Hall Plaza, One City Hall Square, Boston, through December 31. The skating path is open through February 25. Find hours, admission, and more information is here. Find holiday hours and closures for the market, skating, and attractions here. 

Faneuil Hall Marketplace’s annual holiday light and sound extravaganza returns for the sixth year, with more lights, music, color, and sound. The show, featuring more than 350,000 LED lights that dance to holiday music recorded by the Boston Pops, with shows every half hour starting at dusk, attracts more than 225,000 visitors each year. The marketplace’s Christmas tree, at 85 feet, is a full 10 feet taller than the more famous Rockefeller Center Christmas tree.

Blink! is at Faneuil Hall Marketplace, One Faneuil Hall Square, Boston, through January 1 (the marketplace is closed Christmas Day). The seven-minute show runs every half hour from 4:30 to 9:30 pm in the South Market. Admission is free and open to the public.

Movies and Art Exhibitions

Tired of all those treacly sentimental holiday movies that have been airing nonstop on the Hallmark Channel? The antidote: Lewis Jackson’s classic black comedy horror film Christmas Evil. Cult film director John Waters proclaimed it “the best seasonal film of all time.” It’s tells the story of Harry Stadling, desperate to be the authentic Santa Claus, with a real suit, sleigh, and reindeer. He’ll stop at nothing—even murder—to make sure people get the presents they deserve.

The Coolidge Corner Theatre, 290 Harvard St., Brookline, will show Christmas Evil on Friday, December 22, and Saturday, December 23, at 11:59 pm. Tickets are $12.25 and can be purchased online here or at the door.  

This is one art exhibition you’ll want to eat, but can’t. The Boston Society of Architects holds an annual gingerbread design competition, a fun way of highlighting the innovative work by Boston-area landscape and architect firms. This year’s theme celebrates 150 years of Boston as a hub of innovation. View this year’s submissions and vote for your favorite creation online or in person before December 31. Admission to the exhibition is free, but donations to your favorite design benefit the BSA’s community design programs. The structure with the most donations is crowned the winner.

The Boston Society of Architects’ sixth annual gingerbread competiton is on view at BSA Space, 290 Congress St., Suite 200, Boston through December 31. The exhibition is open Monday through Friday, 10 am to 6 pm, and weekends 10 am to 5 pm. Note: closed on Christmas Day and New Year’s Day.  

Japanese artist Takashi Murakami’s work has been influenced by an ongoing conversation with the historical past. For this exhibition, Murakami, considered one of today’s most important artists, worked with Japanese art historian Nobuo Tsuji to choose the objects on view, among them paintings and sculpture made in response to Japanese masterpieces from the MFA’s permanent collection, which appear alongside his work. The Boston Globe describes the show as “fun, fun, fun.”

Takashi Murakami: Lineage of Eccentrics is on view at the Museum of Fine Arts, 465 Huntington Ave., Boston, through April 1, 2023. Find hours and admission prices here (free to BU students, faculty, and staff with ID). Find directions here. Note: The museum is open Christmas Eve and New Year’s Eve, but will close early at 5 pm; it is closed Christmas Day and New Year’s Day.

Looking for ideas on how to celebrate New Year’s Eve and New Year’s Day in Boston? Check back with BU Today on December 26 for a list of events.

Alex Pena can be reached at [email protected].

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