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The largest financial exchange in the Indian market
Published May 26, 2023
Updated June 28, 2023What is the National Stock Exchange of India Limited (NSE)?
The National Stock Exchange of India Limited (NSE) is the largest financial exchange in the Indian market. It was established in 1992 on the recommendation of the High-Powered Study Group, which was founded by the Indian government to provide solutions to simplify participation in the stock market and make it more accessible to all interested parties. In 1994, the NSE introduced electronic trading in the Indian stock exchange market.
The National Stock Exchange of India Limited offers a platform to companies for raising capital. Investors can access equities, currencies, debt, and mutual fund units on thE platform. In India, foreign companies can raise capital using the NSE platform through initial public offerings (IPOs), Indian Depository Receipts (IDRs), and debt issuances. The NSE also offers clearing and settlement services.Summary
The National Stock Exchange of India Limited (NSE) is a financial exchange in India that provides automated trading facilities across the nation.
NSE trading is driven by market orders, and the buyers and sellers remain anonymous.
The NSE offers trading and investment in debt, equity, equity derivatives, mutual funds, IPOs, currencies, and exchange traded funds (ETFs).The National Stock Exchange of India Limited Benchmark Index
In 1996, the NSE introduced the S&P CNX Nifty (Nifty 50) as its benchmark index. The top 50 most traded stocks on the NSE forms Nifty 50. CNX Nifty signifies the weighted average of stocks of 50 companies from 17 different sectors.
For the Nifty 50 index, the base period is November 3, 1995, the base value is 1000, and the base capital is INR 2.06 lakh crore (USD 27.28 billion).The National Stock Exchange of India Limited Trading Process
The National Stock Exchange of India Limited trading takes place through market orders, which are matched through trading computers. The market makers or specialists are not involved in the trading process. Whenever an investor places a market order, it is given a unique number, and the trading computer immediately matches it with a limit order, while keeping the sellers and buyers anonymous.
In case a match is not found, the order is added to a list of orders to be matched in a sequence, which is determined based on the price-time precedence. The best price order is given higher priority, and for the orders with the same price, the older order is given precedence.
The order-driven exchange market displays every sell and buy order in the system; thus, it provides transparency to the investors. Customers can be provided the online trading facility by brokers, who place the orders in the trading system. Except for the holidays declared by the NSE, the exchange market is available five days a week, from Monday to Friday.NSE Functions
To establish a trading facility for debt, equity, and other asset classes accessible to investors across the nation.
To act as a communication network providing investors an equal opportunity to participate in the trading system.
To meet the global standards set for financial exchange markets.NSE Listing Benefits
Investors can get trade and post-trade information through the NSE trading system. They can see the top sell orders and buy orders, as well as the number of securities available for transactions.
The trading expenses of investors are reduced as the impact cost on the trading activity decreases owing to the volume of the trading activity.
The trading system of the NSE processes the transaction at a pace that allows the investors to get the best prices.
The NSE provides monthly trade statistics to the listed companies. The companies can utilize the data to track their performance.
The electronic system of trading provides investors with a transparent and effective exchange market.Additional Resources
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In accordance with the Securities and Exchange Board of India Act, 1992, the Government of India created the Securities and Exchange Board of India on April 12, 1992, with the goals of developing and regulating the securities market as well as protecting the rights of investors in securities. The Securities and Exchange Board of India (SEBI), which has its main headquarters in Mumbai, Maharashtra, also has four regional offices in Ahmedabad, Chennai, Delhi, and Kolkata. When SEBI was first established in 1988 as a non-statutory agency to oversee the securities market, it later received statutory status on January 30, 1992. FormationWhat does the Act Define?
In order to control the securities market, the Securities and Exchange Board of India (SEBI) was originally constituted as a non-statutory entity in 1988. In compliance with the SEBI Act 1992, it received legislative authority on January 30, 1992. On April 12, 1992, SEBI attained autonomy and was immediately established as the Government of India’s capital markets regulator. The Security and Exchange Board of India has four regional offices, including one each in New Delhi, Kolkata, Chennai, and Ahmedabad, and its main office is in Mumbai, Maharashtra.Major Features of the Act
Major features of the SEBI Act include −
Investor protection − SEBI’s main goal is to safeguard the rights and interests of stock market participants by directing them toward a positive environment and guarding the money at stake. Avoiding fraud and other trading-related malpractices was SEBI’s primary goal when it was established, along with regulating the activities of the stock market.
Promoting just and proper functioning − SEBI was founded to keep the stock exchange and the capital market operating properly. They have been given instructions to monitor the operations of financial intermediaries and effectively control the securities market.
Setting Balance − SEBI must maintain a balance between statutory regulation and the securities industry’s self-regulation.
Creating a code of conduct − In order to prevent frauds and other wrongdoings brought on by intermediaries like brokers, underwriters, and other persons, SEBI is needed to create and control a code of conduct. The operations of SEBI cover a broad range of topics. It has the authority to set rules, regulations, directions, and so on for the primary and secondary securities markets. The guidelines and standards of SEBI also apply to intermediaries and certain financial institutions that operate in the securities markets.
The following branches are subject to SEBI regulation −
Participants, depositors, and custodians
Trust deeds and debenture trustees
Insider trading, merchant bankers who work for FIIs, and mutual funds
Share transfer agents, portfolio managers, financial counselors, and registrars of capital issues
Venture capital funds, stockbrokers, sub-brokers, underwriters, bankers to the offerings, and significant share purchases and takeovers.Critical Analysis of the Act
It publishes policies on information disclosure and operational openness for the protection of investors, issue pricing, bonus and preferential issues, and other financial instruments. The Preamble of SEBI states that the Security and Exchange Board of India’s main responsibilities include supporting the growth and regulation of the securities market as well as safeguarding the interests of investors in securities. The following three categories, which together make up the securities market, are also within the purview of SEBI −
Those who issue securities
Intermediaries in the investors market
Mutual fund regulations
The following are prohibited holdings by a sponsor of a mutual fund, an affiliate, or a group firm, which includes the asset management company of a fund: (a) 10% or more of the ownership and voting rights in the asset management company or any other mutual fund. A representative from an asset management business is not permitted on the board of any other mutual fund.
A shareholder is not permitted to directly or indirectly own 10% or more of a mutual fund’s asset management business.
A sectoral or thematic index has a 35% weight limit on any single stock and a 25% weight limit on individual stocks.
A minimum trading frequency of 80% is required for each index member.
Prior to debut, SEBI must receive a compliance status report from new funds.
All liquid schemes must hold a minimum of 20% in liquid assets, such as cash, Treasury bills, repo on G-Secs, and government securities (G-Secs).Conclusion
Each index member is obliged to trade at least 80% of the time. AMCs are expected to evaluate and guarantee compliance with the criteria at the end of each calendar quarter. The elements of the indexes should be published on their website for public access. SEBI must obtain a compliance status report from new funds prior to their launch. Cash, Treasury bills, repo on G-Secs, and government securities must make up at least 20% of the assets held by all liquid schemes (G-Secs).
A minimum of 80% of the time must be spent trading for each index member. At the conclusion of each calendar quarter, AMCs are required to assess and ensure compliance with the requirements. The components of the indexes should be made available to the public on their website. Prior to the launch of new funds, SEBI must receive a compliance status report from such funds. All liquid schemes should hold at least 20% of their assets in cash, treasury bills, repo on G-Secs, and government securities (G-Secs).Frequently Asked Questions
Q1. What is an example of a Securities and Exchange Board of India regulation (SEBI)?
Ans. By enforcing sanctions, SEBI forbids insider trading and takeover offers.
Q2. Name one safeguard provided by the Securities and Exchange Board of India (SEBI).
Q3. What is the main function of SEBI development?
Ans. The SEBI carries out research and disseminates data that is beneficial to all market players.
See More: How To Use ChatGPT Prompts For Writing Cover Letter?
Investing in Microsoft (NASDAQ: MSFT) is one of the indirect ways to gain exposure to ChatGPT. Microsoft has a strategic partnership with OpenAI, the organization behind ChatGPT. Microsoft has taken a massive position in OpenAI, which makes it a compelling investment option for those interested in the potential of ChatGPT. As one of the leading technology companies globally, Microsoft’s involvement with OpenAI highlights its commitment to AI research and development.
Perion Network (NASDAQ: PERI) is another company that could benefit from the ChatGPT rollout. Perion Network has a strategic partnership with Microsoft’s Bing search engine, and Microsoft is planning to launch a new version of Bing powered by ChatGPT. This collaboration positions Perion Network as a potential winner in the AI space, as ChatGPT’s language capabilities can enhance the user experience and effectiveness of Bing’s search results.
Investors looking to capitalize on the AI boom have several other options to consider. Here are some of the top AI-powered companies that have established themselves as leaders in the industry:
Google (Alphabet): Google, a subsidiary of Alphabet Inc. (NASDAQ: GOOGL), is at the forefront of AI innovation. From its search engine algorithms to autonomous vehicles and machine learning applications, Google has made significant strides in harnessing the power of AI.
Microsoft: We’ve already discussed Microsoft’s involvement with OpenAI and its commitment to AI research and development. Microsoft’s Azure cloud platform also offers various AI services, making it a well-rounded investment option.
Nvidia: Nvidia (NASDAQ: NVDA) is a leading provider of graphics processing units (GPUs) used in AI training and inference. Its GPUs have become essential components in data centers and AI systems, positioning Nvidia as a key player in the AI hardware market.
Amazon: As one of the largest e-commerce and cloud computing companies in the world, Amazon (NASDAQ: AMZN) utilizes AI extensively to improve customer experience, optimize logistics, and enhance its virtual assistant, Alexa.
Meta Platforms: Formerly known as Facebook, Meta Platforms (NASDAQ: FB) is investing heavily in AI technologies. The company’s AI initiatives include facial recognition, content filtering, and natural language processing, among others.
C3.ai: chúng tôi (NYSE: AI) is a leading enterprise AI software provider. The company offers a range of AI solutions, including predictive maintenance, fraud detection, and customer engagement, catering to various industries such as energy, healthcare, and manufacturing.
Accenture: Accenture (NYSE: ACN) is a global professional services company that has embraced AI as a core part of its offerings. The company leverages AI to enhance its consulting, technology, and outsourcing services.
Epam Systems: Epam Systems (NYSE: EPAM) is a leading global provider of digital platform engineering and software development services. The company utilizes AI technologies to deliver innovative solutions across industries such as finance, healthcare, and retail.
Adobe: Adobe (NASDAQ: ADBE) is known for its creative software suite, but it has also made significant investments in AI. Adobe Sensei, its AI and machine learning framework, powers features in its products and helps businesses make data-driven decisions.
Baidu: Baidu (NASDAQ: BIDU) is often referred to as the “Google of China” and is a major player in the AI industry. The company focuses on AI research, autonomous vehicles, and voice recognition technology.
Also Check: How to Use Adobe Podcast AI: A Comprehensive Guide
While investing in AI presents promising opportunities, it is essential to consider the associated risks. Here are some factors to keep in mind:
Regulatory Challenges: As AI technology becomes more prevalent, there may be increased scrutiny and regulatory challenges. Changes in regulations or public sentiment towards AI could impact the growth prospects of AI companies.
Competitive Landscape: The AI industry is highly competitive, with many companies vying for market share. The success of an AI company may depend on its ability to differentiate itself and stay ahead of the competition.
Ethical Considerations: AI technology raises ethical concerns related to privacy, data security, and algorithmic biases. Negative publicity or legal issues surrounding these concerns can have a significant impact on AI companies.
Technological Risks: AI is a complex field, and breakthroughs in new technologies could render existing AI solutions obsolete. Investing in AI requires understanding the technical landscape and the potential risks associated with evolving technologies.
ChatGPT is not publicly traded, and therefore, there is no stock symbol for it.
One way to gain exposure to ChatGPT is by investing in Microsoft (NASDAQ: MSFT), as Microsoft has a partnership with OpenAI and a significant position in the company.
Perion Network (NASDAQ: PERI) has a strategic partnership with Microsoft’s Bing search engine, and Microsoft is rolling out a new version of Bing powered by ChatGPT. This collaboration could benefit Perion Network by improving the effectiveness of Bing’s search results.
Some of the top AI-powered companies to consider include Google (Alphabet), Nvidia, Amazon, Meta Platforms, and chúng tôi among others.
Investing in AI comes with risks such as market volatility, regulatory challenges, competition, ethical considerations, and technological risks. It’s important to assess these factors before making investment decisions.
Conduct thorough due diligence, stay updated with industry trends, diversify your investment portfolio, and consider consulting with financial professionals to mitigate the risks associated with investing in AI.
Investing in AI offers exciting opportunities for investors looking to capitalize on the transformative power of artificial intelligence. While there is no stock symbol for ChatGPT, there are indirect ways to gain exposure to AI technology. Companies like Microsoft and Perion Network have strategic partnerships and collaborations that can provide investors with indirect exposure to ChatGPT.
Moreover, there are several other AI-powered companies such as Google (Alphabet), Nvidia, Amazon, Meta Platforms, and chúng tôi that investors can consider for their AI-focused investment strategies. These companies are at the forefront of the AI industry, driving innovation and shaping the future.
Engineering Scholar Greg Blonder Elected to the National Academy of Inventors From cybersecurity to LED lighting to cooking the perfect steak, his brain never stops working in pursuit of “a better world”
Greg Blonder, visiting scholar and former professor of the practice in mechanical engineering at BU’s College of Engineering, has been named a National Academy of Inventors fellow, the highest professional honor given to academic inventors. Photo courtesy of Greg Blonder.
InventingEngineering Scholar Greg Blonder Elected to the National Academy of Inventors From cybersecurity to LED lighting to cooking the perfect steak, his brain never stops working in pursuit of “a better world”
An inventor, a mentor, a food lover, Greg Blonder, a visiting scholar at BU’s College of Engineering, has a variety of interests. A scientist by training, Blonder has developed technologies with lasting impact—notably headphones with built-in speakers and two-factor authentication, a cybersecurity tool regularly used by many companies and internet users. As a testament to his achievements, the National Academy of Inventors (NAI) has named Blonder a fellow, “the highest professional distinction accorded solely to academic inventors,” according to NAI.
Blonder is one of the 164 inventors chosen for the 2023 fellowship, aimed to highlight academic inventors who have spearheaded or facilitated projects that have had a tangible impact on society and people’s quality of life. An induction ceremony will be held on June 15, 2023, at NAI’s Annual Meeting in Phoenix, Ariz.
A with Greg Blonder
First, how did you become an inventor?
Blonder: [I was] born that way; always taking apart watches, building tree houses, learning assembly language, then programming a high school DEC PDP-8/S computer to schedule classes without punched cards. [I’m] never satisfied with the world as it appears. An incurable disease.
How will the NAI fellowship bolster your work?
Blonder: It’s easy to become discouraged about the future. By celebrating invention and its positive impact on society, the fellowship can inspire [everyone] to imagine a better world.
Are there any projects in particular you are focusing on at the moment?
Blonder: I’m applying the same analytical skills to address political intransigence, which would benefit from a little innovation, as the executive director at chúng tôi We are employing crowdsourcing and deliberative democracy techniques to help write and pass a new Bill of Rights—one that reflects the underlying and underreported American consensus on many issues. [It is currently] in beta testing.
To you, what are some of the most important problems you helped solve?
Blonder: In terms of impact, certainly our pioneering patents on two-factor authentication and visual passwords stand out. Any scheme to make the internet an accessible and safe environment adds value. Other key innovations were in optical packaging—particularly for communications lasers, and some of the first LED lighting patents, which dramatically reduced energy usage. Then lots of fun stuff like convertible headphones and even children’s toys.
When you’re not working on various inventions and ventures, how do you enjoy spending your time?
Blonder: I enjoy mentoring young entrepreneurial teams, such as those at [a space innovation start-up called] Inversion and at a self-raising clean toilet seat [start-up]. Cooking and BBQ are also passions of mine. Not only is barbecue relaxing—and you can eat your failures—but I maintain an active food science blog at chúng tôi as a ploy to communicate basic experimental methods. Plus, I settle bar fights.
What kind of bar fights?
Blonder: The most recent bar fight was over resting steaks. Resting really doesn’t allow juices to be reabsorbed and ruins the crust. Plus, if you don’t inhale your food, the steak will rest while dining. I wrote an article on this subject a few years ago, but the controversy never ends.
Blonder: In two words: passion and persistence. Ideas are cheap, in the sense that other inventors will eventually stumble upon a similar solution. But learning how to work out the bugs, then bring an invention to market while keeping your customers satisfied are the secrets to achieving impact. Edison may have invented the first practical light bulb, but that demonstration would have remained a stunt unless he hadn’t also invented the power plant, screw socket, buried insulated cables, etc. Passion (and sometimes jealousy or revenge) is the fuel that keeps you motivated when your luck has turned.
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Securities and Exchange Commission (SEC)
The US federal agency responsible for responsible for implementing federal securities laws and proposing securities rules
Published April 7, 2023
Updated July 7, 2023What is the Securities and Exchange Commission (SEC)?
The US Securities and Exchange Commission, or SEC, is an independent agency of the US federal government that is responsible for implementing federal securities laws and proposing securities rules. It is also in charge of maintaining the securities industry and stock and options exchanges, as well as regulating electronic securities markets and other activities in the country.
With headquarters in Washington, D.C. and operating in 11 regional offices throughout the US, the SEC aims to provide protection to investors and ensure that markets are fair, efficient, and in order. It also strives to create a market environment that people can trust.History of the Securities and Exchange Commission
Before the creation of the US Securities and Exchange Commission, there were blue sky laws that were enforced at the state level. They were in charge of regulating the sale of securities to protect the investing public against fraud. However, said laws were found to be ineffective.
Congress then passed the Securities Act of 1933 to regulate interstate sale of securities at the federal level, while the Securities Exchange Act of 1934 regulates the sale of securities in the secondary market. The SEC was created by Section 4 of the Securities Exchange Act of 1934, also called the Exchange Act or the 1934 Act, to enforce federal securities laws.Organizational Setup of the SEC
The Securities and Exchange Commission comprises five Commissioners who are appointed by the US President. One of them is designated as the Chairman of the Commission. The law dictates that no more than three Commissioners may come from the same political party, to ensure non-partisanship.
Here are the five divisions within the SEC:1. Division of Corporation Finance
This division is responsible for helping the Securities and Exchange Commission in performing its role of overseeing the corporate disclosure of important information to investors. When stock is sold, a corporation is required to adhere to regulations related to disclosure. The Division of Corporation Finance is tasked to review on a regular basis disclosure documents that are filed by corporations. It also helps interpret the rules of the SEC. It likewise gives recommendations related to new adoption rules to the SEC.2. Division of Trading and Markets
This division assists the SEC in ensuring that markets are fair, orderly, and efficient. It oversees the day-to-day activities of major securities market participants, securities firms, securities exchanges, self-regulatory organizations, clearing agencies, transfer agents, credit rating agencies, as well as securities information processors.3. Division of Investment Management
The division of Investment Management helps the Securities and Exchange Commission in executing its role of protecting investors and promoting capital formation. It oversees and regulates the country’s investment management industry. It ensures that disclosures about investments such as mutual funds and exchange-traded funds are useful to retail customers. The division also ensures that the regulatory costs are not too high.4. Division of Enforcement
The division of Enforcement is responsible for the enforcement of securities laws. It gives recommendations on the commencement of investigations of securities law violations. It is also in charge of working closely with law enforcement agencies to take on criminal cases.5. Division of Economic and Risk Analysis
This division is in charge of protecting investors and keeping markets fair, orderly, and efficient. It also provides economic analyses and data analytics, and interacts with almost all divisions and offices within the Commission.Related Readings
However, while many of these days have their perks ― who doesn’t love a day centered on doughnuts? ― only some will relate to your business. However, with careful thought and planning, national days can help you grab the attention of both loyal and new customers.
This guide offers tips for small businesses that want to identify the best national days for their marketing strategy and how to harness them. Read ahead for a sample of national days and how you can integrate them into your marketing calendar.
Editor’s Note: Looking for information on social media management services? Use the questionnaire below and our vendor partners will contact you to provide you with the information you need:
Did You Know?
National days are a great way to use social media for business to connect with customers on an emotional level.5. National Opposite Day ― January 25
Turn your world upside down and say the opposite of what you actually mean all day. National Opposite Day offers the chance to get silly and create a print, digital or email marketing campaign with fun, eye-catching content.6. National Thank a Mail Carrier Day ― February 4
We all rely on the hard work of mail carriers and businesses are no exception. Even if you don’t ship your products or use direct mail marketing, there’s a good chance you rely on the postal service to receive supplies and important mail. Use this day to publicly thank mail carriers for keeping business moving ― customers might appreciate the gesture and become more likely to buy from you.7. National Pizza Day ― February 9
Americans love pizza so much that we eat 3 billion a year ― 4 billion if you count frozen pizzas. On this scrumptious national day, pizzerias can offer print and digital coupons to incentivize customers to celebrate this momentous occasion.8. Global Movie Day ― second Saturday in February
This international holiday celebrates the wonders of cinema. Appeal to the film buffs in your customer base and drive engagement with a social campaign via Instagram that asks your audience to share their favorite movies.9. Galentine’s Day ― February 13
The most important relationships aren’t always romantic. Give your customers tips on celebrating the strong female friendships in their life the day before Valentine’s Day.10. National Peanut Butter Lover’s Day ― March 1
Peanut butter makes a great companion for various ingredients. If you’re in foodservice and peanut butter isn’t on the menu, spotlight your products that go great with the nutty spread.11. National Employee Appreciation Day ― first Friday in March
This national day acknowledges that no matter your industry, your business can’t run without your employees. This is an excellent day to publicly thank your team for their hard work and show customers you care about your people.
Celebrate National Employee Appreciation Day with a video livestream introducing your behind-the-scenes employees.12. National Dress Day ― March 6
From little black dresses to colorful summer numbers, National Dress Day salutes this fashion staple. This day is an ideal opportunity for clothing retailers to showcase their best dresses in-store or online.13. International Women’s Day ― March 8
International Women’s Day lifts up women’s accomplishments and raises awareness about gender inequality around the globe. Demonstrate your organization’s commitment to closing the gender gap by recognizing this important day.14. National Napping Day ― the day after the return of daylight saving time
Adjusting daylight saving time usually leaves most of us a bit tired, so what better day to celebrate the art of the nap? If self-care is central to your brand, this is a great opportunity to remind your customer base that rest is essential.
Did You Know?
Some studies show that sleeping at work boosts productivity. National Napping Day might be a great day to test out the theory with your employees.15. National Handmade Day ― first Saturday in April
This national day elevates craftsmanship of all kinds. If you run a small business or Etsy shop with handmade products, highlight the love and care you put into every item with a video or photo series.16. National Siblings Day ― April 10
The bond between siblings is one of a kind. Use this day to highlight your story if you run a family-owned business or work with family.17. National Pet Day ― April 11
Who doesn’t love an excuse to celebrate our favorite furry friends? Pet-related social posts are already incredibly effective at driving customer engagement. Ask your followers to tag your products in pictures with their pets. If you’re a pet owner, spotlight your team’s furry friends on your socials or business blog.
National Pet Day is a great excuse to showcase your office pets if you allow them as a workplace perk.
Make a Snapchat geofilter and encourage patrons and nearby customers to share selfies that promote your brand.
April Fools’ Day is another great day to share your brand’s sense of humor with your target audience.41. National Sandwich Day ― November 3
Early November is the time to uplift this versatile lunchtime classic. Since there’s almost no limit to the ingredients you can use for a sandwich, this day can be relevant for a range of food vendors.42. World Kindness Day ― November 13
World Kindness Day reminds us that we can make the world a better place, even with our smallest actions. Emphasize the caring nature of your mission and urge your customers to commit random acts of kindness on this national day. Businesses can also commit to charitable contributions to demonstrate kindness.43. Black Friday ― the Friday after Thanksgiving
A huge sales day for retailers, Black Friday signals the beginning of the Christmas shopping season. With people on the lookout for bargains, this is a great opportunity to boost sales by offering exclusive deals and Black Friday discounts.44. Small Business Saturday ― the Saturday after Thanksgiving
First recognized in 2010, thanks to efforts from American Express, Small Business Saturday encourages customers to support small (and often local) retailers. Give your small business a boost and research campaigns early in the year to stand out when November rolls around.
Beef up your local marketing strategy as Small Business Saturday approaches to ensure you’re maximizing your chances of success.45. Giving Tuesday ― Tuesday after Thanksgiving
After a handful of shopping-focused national days, Giving Tuesday asks us to spend on a good cause. If your business partners with a charity or nonprofit organization, spotlight its important work. You can also demonstrate your commitment to corporate social responsibility and donate a percentage of proceeds from sales on Giving Tuesday.
Did You Know?
About 56 percent of Americans donate money to charities every year.46. National Bartender Day ― first Friday in December
Today is the day to thank your favorite mixologist. Bars and liquor vendors should note this day in their marketing plans ― and ensure they encourage customers to tip generously.47. National Cookie Day ― December 4
Cookies are already a big part of the holiday season, so it makes sense to give these classic treats a dedicated December holiday. This is a great day for bakeries to offer exclusive discounts. If you sell baking ingredients or appliances, consider a social campaign and ask your customers to tag you in photos of them enjoying homemade cookies.48. National Underdog Day ― third Friday in December
Everyone loves to cheer for an underdog, and it can certainly be argued that small businesses are underdogs in a large-business world. Target your customers with a video and tell a story about the history of your business. If your audience sees how much hard work you’ve put in, they may want to support and be part of your success.49. National Chocolate-Covered Anything Day ― December 16
Chocolate can improve many desserts or snacks so, naturally, there’s a day to praise all things chocolate-covered. Promote your chocolate-covered products or give customers some ideas on your ingredients that would pair well with cocoa.
Chocolates make excellent employee gifts and Secret Santa gifts during holiday festivities.
Set and measure the key performance indicators that best suit your national day campaign and use the results to inform future campaigns.5. Reassess the most important national days to target.
Like any marketing plan, your strategy for preparing for holidays will always be a work in progress. Prioritize reviewing the data you measured with each campaign and evaluate which campaigns are worth repeating ― and scrap what’s not worth the return on investment.Use national days to market when it makes sense
With so many national days to choose from, there’s likely to be at least one that fits your business and its message. Be mindful about which national days you mark on your calendar, then craft content that stands out. No matter where along your sales funnel you’re targeting, national days are a great chance to get creative and grow your business.
Bennett Conlin and Max Freedman contributed to this article. Source interviews were conducted for a previous version of this article.
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