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Google announced they are rolling out a mortgage information search product. The new service will show in mobile searches.
Google Mortgage Information Search for MobileGoogle’s new service is a collaboration with Consumer Financial Protection Bureau (CFPB).
The CFPB is a United States government organization that regulates the consumer financial products and services.
The new mortgage search tool is available in mobile.
According to the CFPBs About Us page:
with the information, steps, and tools that they need to make smart financial decisions.”
Google is partnering with the U.S. government to provide information that is meant to benefit consumers.
Google Mortgage Information SearchThe tool has a tabbed interface. It currently only shows in mobile devices. General mortgage related keywords trigger the new mortgage search engine results page.
The new search feature can be seen as a way to funnel users from high level mortgage related search queries to more specific information, but not necessarily to more specific websites.
Screenshot of Tabbed Interface of Google’s Mortgage Information Search Four Ads Above Mortgage ToolsScreenshot of a Google search ad above the mortgage information tools:
The search results are beneath Google’s mortgage search tools. But you have to scroll past multiple mortgage related Google features before you get to two search results that in my case was from the same domain.
Then that’s followed by FAQs that have no links to the website of origin.
Did Google “Borrow” Content Without Attribution?One of the FAQs has content that appears to have been sourced from chúng tôi But there is no link to the source of the information or any other attribution.
It’s possible that BankRate is not the original source of that content. But a search for a snippet of that phrase shows BankRate as the likeliest source.
One Section from Google’s Mortgage Search FAQ: Screenshot from a chúng tôi Page:The page is visible here.
How does Google’s Mortgage Search Work?Google’s new mortgage information search provides multiple choices for finding more information about mortgages.
The information is designed to funnel consumers from every point of their mortgage research journey.
According to Google:
list of relevant documents and helpful tips from the CFPB. “
What is Google Mortgage Information Search?The mortgage information search offers the following tools:
Mortgage calculator
Mortgage rate tool
Step by step mortgage tool
Videos with How-to and 101 level information
Mortgage Calculator KeywordThe mortgage calculator keyword phrase drives traffic to Google’s information search tool.
While Google previously had featured their own calculator, this change may represent a greater disruption in the mortgage calculator search engine results pages (SERPs).
The new mortgage information feature pushes organic listings further down the page.
Mortgage Related VideosThe mortgage related videos seem to be focused on how-to and beginner level information. Those seeking to gain traffic via videos may do well to focus on that kind of video.
Disruption in Mobile Mortgage SERPsThis may cause disruption in the mobile SERPs for mortgage related keywords. This does not currently affect the desktop SERPs.
The disruption appears to be on general high level type keywords.
A search for Mortgage Rates will trigger the tool. A search Mortgage Rates Massachusetts will also trigger the tool.
But more granular searches like Mortgage Rates Northampton Massachusetts or Mortgage Rates Charlotte North Carolina do not trigger Google’s mortgage information search tool.
So it looks like local related and granular keywords will not trigger the tool.
Those seeking to pick up mortgage related traffic may want to consider pivoting to more granular keyword phrases.
What’s Next from Google?Does this tool signal the future of Google search?
It’s possible that something like this might pop up in other finance and Your Money or Your Life related topics, where a complicated topic needs a more comprehensive approach.
CitationsRead Google’s announcement here:
Find Helpful Information on the Mortgage Process in Search
CFPB About Us Page
You're reading New Google Mortgage Information Search
Google Adds New Features To Responsive Search Ads
There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.
What are Responsive Search Ads?It essentially treats headlines and body copy as two different elements or “asset,” where versions of each are listed out. The Ads system then pulls an asset from each list (headline and body copy), and combines them to make a full text ad.
It provides for testing at scale, and gives fast insights into which copy and combinations are resonating for searchers.
However, they are a great way to test for things like different value propositions, sale messaging, and other items to learn the phrasing users prefer.
Location Extension InsertionIt’s inserted with the command {LOCATION(City)} reference, where “city” can be changed out for State or Country via a radio button selection:
Countdown CustomizersThe Countdown time specification can be adjusted to the timezone of the searcher, or set at a global level to end without making any timezone adjustments. (For example, if something ends at 1am on the east coast, it would still end at 10pm for the west coast searcher.)
Countdown options are brought up by typing in the {COUNTDOWN command. A menu will pop up walks the user through the details, and populates the rest of the command based on those choices.
New Copy Asset SuggestionsWhen creating RSAs, the system populates a dropdown of suggested copy to test. This feature has been updated for the Covid-19 era, with new suggestions for things like Contactless delivery and curbside orders.
Adding your final URL to your ad copy unlocks additional options based on what Google discerns your offerings are.
Cross-Campaign Asset ReportingTo aggregate results per asset faster, Google Ads now also offers cross-campaign reporting for these copy assets. This aggregates the data for each asset, regardless of campaign, and gives the user one snapshot of total performance.
The full announcement of these features are on Google’s blog.
Images courtesy of Google
Google Aims To Improve Search Quality With New Feedback Form
Google has recently overhauled its search spam report form to combat search quality issues.
The updated form is part of Google’s approach to improving user experience by addressing problematic content such as paid links, malicious behavior, and low-quality pages.
An Improved User InterfaceThe redesigned form makes it easier for users to report a broader range of search quality issues.
“Now, you can report spam, paid links, malicious behavior, low quality, and other search quality issues, all in one improved form,” Google announced.
This new form introduces a feature for bulk submissions, allowing users to report up to five pages violating the same policy in a single report.
After submitting a report, users will receive a confirmation email from Google, offering help links to additional resources covering Google’s quality policy and directing them to a forum for personalized support.
What Happens After Reporting?When user feedback reaches Google, the company has a system to prioritize and address them.
While urgent problems might be addressed immediately, most issues are resolved when Google updates the algorithm.
Google’s John Mueller previously explained how the reporting system works, stating:
“The web is so gigantic, and ever-changing, and people ask us new questions every day. Because of that, our goal is generally to improve the algorithms that pull together the search results over all and not to tweak things for individual queries. This may take a bit of time, but it makes search better for everyone worldwide for the large number of searches that are done every day.”
He adds, “regardless of the contact method, make it easy for Google to recognize the scale and the scope of the problem.”
The exact timeline for Google’s response to user feedback remains unclear and likely depends on the nature and urgency of the reported issue.
The Larger PictureOverhauling Google’s search spam report form isn’t an isolated move. It comes as part of a more comprehensive effort by the tech giant to improve the quality of search results continually.
Google’s decision to allow bulk submissions of up to five pages suggests the company recognizes the scale of search quality issues and is ready to engage with them more substantially.
The enhanced reporting process can lead to cleaner, more relevant search results for everyone.
In SummaryIn a rapidly evolving digital landscape, Google prioritizes user feedback to enhance search results.
With the redesigned search spam report form, Google has a more streamlined avenue for reporting search quality issues.
The new form is the most recent example of Google’s commitment to maintaining high-quality SERPs.
Google’s New Search Quality Guidelines
A must-read for anyone responsible for SEO or Content Marketing
Importance: [rating=5] For all Webmasters, SEO Consultants, Content Producers and Web Designers
Recommended link: Google’s new Search Quality Rating Guideline
Yesterday (November 19th 2023), we saw the release of an updated ‘full’ 160(!) page version of the Search Quality Rating Guidelines. Here’s a sample:
With the adoption of Mobile Devices influencing the search landscape more and more, Google have decided to update its guidelines for Search Quality Raters.
This is big news since Google used to previously to keep these ‘behind closed doors’, but occasionally one would escape into the wild and be dissected. Back in 2013 Google published an abridged version as they looked to “provide transparency on how Google works” after previous leaks of the document in 2008, 2011 and 2012, then in 2014. However, as the use of mobile has rocketed, the need for a “Major” revision of the guidelines was deemed a necessity.
Although this is the full version, this is not the definitive version. Mimi Underwood, Senior Program Manager for Search Growth & Analysis stated:
“The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.”
So, if you work in search we suggest you download a copy now before people change their mind.
What are the Search Quality Guidelines?In short, it is a document that will help webmasters and people alike, understand what Google looks for in web pages and what it takes to top the search rankings.
They work this out by using Google’s Search Quality Evaluators (third-party people hired by Google via a third-party agency to rate the search results) to measure a site’s Expertise, Authoritativeness and Trustworthiness, allowing Google to better understand what users want.
Why is it important?Referring back to the ‘What is it?’ section, it helps you to understand better what it takes to top the search rankings.
And whilst it doesn’t necessarily define the ranking algorithm, it provides you with an insight into what Google are looking for, which, as an SEO Professional, Webmaster, even Website Designer is invaluable information.
How is it structured?If you’ve read previous incarnations (excluding those who have had a peek at the leaked 2014 version) you’ll see a completely new structure, which has been rewritten from the ground up.
Looking at the monstrous contents page, it’s easy to get overwhelmed, however it’s relatively simple to follow. The first section is the General Guidelines Overview (Pages 4-6), highlighting topics such as the purpose of Search Quality rating, Browser requirements, Ad Blocking extensions, Internet Safety etc.
This is followed by the Page Quality Rating Guidelines (Pages 7-65), which discusses at great detail what Page Quality entails, providing examples of High Expertise, Authority and Trustworthy pages along with the middle tier and lowest tiers. Something interesting about this section is the Your Money or Your Life (YMYL), which discusses pages that could “potentially impact the future happiness, health, or wealth of users”.
The next section looks at Understanding Mobile User Needs (pages 67-86), there is a large emphasis on this part of the report as it is one of the key reasons behind the update. This Brand new section highlights the multiple issues that cause trouble on websites when viewed on a mobile device.
Another new section is the Needs Met Rating Guideline (87-149), which is one of the new ratings for webmasters to determine the quality of the site. It refers to mobile searcher’s needs and questions “how helpful and satisfying the result is for the mobile user?”.
The final section discusses Using the Evaluation platform for the Google Search Quality Evaluators (pages 152-158). It shows the process the Evaluators had to undergo, whilst reporting to google.
Recommended sectionsHere’s our analysis of the sections of the parts I felt were critical to read – there’s a lot, and you may think differently!
The sections recommended in the Page Quality Rating (pages 7-65) are:
2.2 What is the purpose of a Webpage? (page 8)
2.3 Your Money Your Life (page 9)
2.6 Website Maintenance (page 15)
2.7 Website Reputation (page 16)
3.0 Overall Page Quality Rating Scale (page 19)
5.0 High-Quality Pages (page 19-23)
7.0 Page Quality Rating: Important Considerations (page 58-59)
11.0 Page Quality Rating FAQs (page 65)
The entire Mobile User Needs (pages 67-86) is worth a scan at the very least.
Needs Met Rating (pages 87-149).
13.0 Rating Using the Needs Met Scale (page 87)
13.1 Rating Result Blocks: Block Content and Landing Pages (page 87)
13.2 Fully Meets (FullyM) (page 90)
13.4 Moderately Meets (MM) (page 107)
13.6 Fails to Meet (FailsM) (page 112)
14.6 Hard to Use Flag (page 127)
15.0 The Relationship between E-A-T and Needs Met (page 130)
18.0 Needs Met Rating and Freshness (page 141)
19.0 Misspelled and Mistyped Queries and Results (page 143)
20.0 Non-fully Meets Results for URL Queries (page 146)
21.0 Product Queries: Action (Do) vs Information (Know) Intent (page 148)
22.0 Rating Visit-in-Person Intent Queries (page 149)
For a more of an in-depth overview, check out Jennifer Slegg’s post at thesempost.
Bing Versus Google: Search Engine Showdown
If you’re a Google loyalist, you’ll be interested to know that although Google excelled at producing lightning-fast results in our showdown, when it stumbles, it falls hard. Bing boosters should note that while your favorite search engine delivers uncannily relevant results, it has an annoying habit of auto-editing search queries in hopes of guessing what the user’s true intent is.
To settle the great search engine debate, we created our own version of the Pepsi Challenge for Bing and Google to see which one could serve up the best results without the fizz. We focused on search fundamentals: How easy is it to find a specific website? How simple is it to track down a certain factoid? Can either search engine find and deliver the best place to buy online? In the course of testing, we also rated Bing and Google on their ability to deliver spam-free results that show no bias toward their own services.
Read on to see how they did. Along the way we also offer search tips gleaned from what we learned.
Navigational Search ChallengeSince there is no index for the Internet, users depend on search engines to find a specific website, and often, particular pages on that site. So how do Bing and Google measure up to the challenge of steering clear of junk sites and delivering the right ones?
When we used both Bing and Google to track down the official website for Mitt Romney, President Obama’s YouTube channel, and a dosage chart for Infant Tylenol, the top results were correct in every case.
Bing: 4 stars
Search Tip: Keep your searches as specific as possible. Taking the time to enter an extra keyword or two (such as “official site” after “Mitt Romney”) will save you time when it comes to sorting through the search results.
Query AutocorrectingBoth Bing and Google automatically correct misspellings. But Bing often went too far in our experiments, automatically altering three of the nine test queries we entered. When we searched for “Barack Obama YouTube channel”, Bing included results for “barack obama youtube tv” automatically. When we searched for “Entertainment Weekly’s Grammy Coverage”, Bing also included “Entertainment Week Grammy Coverage”. In all instances where Bing assumed that it knew what we really wanted to search for, the suggestions were not helpful.
Bing: 2 stars
Search Tip: Be on the lookout for overzealous autocorrecting. It’s easy to overlook a minor (or sometimes, major) edit to your search query, unless you’re expecting it.
Next Up: Searching for Specifics on Large Sites
Searching for Specifics on Large SitesOne of the most popular types of searches involves looking for a particular page on a specific website you already know of. For example, many Boston Red Sox fans first visit Bing or Google for spring training news, with the intent of linking to Boston’s local online supersite chúng tôi To gauge how well Bing and Google did at this task, we created typical search engine queries with the name of the source website in the query, and tried to find information on small to large sites.
A search for “CNN Andrew Breitbart obituary” on both Bing and Google returned News results in the top spot, which was to be expected when searching for a timely topic (we conducted our searches in early March). But only Google’s results pointed us to the right page on chúng tôi Bing’s top result pointed us to a story on Daily Beast, with chúng tôi results appearing in the third spot.
While neither search engine was perfect, Bing was a bit more capable at delivering the right results in less time.
Bing: 4 stars
Product SearchesSearching for specific products is one of the most popular kinds of online searches. And in our test, both Bing and Google did a good job of taking us to official product pages when we ran them through their paces.
Google fared slightly better with popular queries such as “iPad models”, “P90X workout system”, and “iPhone 4S specs”. In all three test cases, the search engine’s top result led us directly to an official or manufacturer site. Bing was almost equally astute, but stumbled on the iPad search with top results dominated by news stories about the third-generation iPad and the iPad 2. At the very bottom of the first results page was a link to Apple’s iPad Web page.
Bing: 4 stars
Google: 4 stars
Search Tip: Searching for a product name only (such as “P90X workout system”) is a great way to begin your product research. But refining your query, adding terms such as “reviews” and “prices”, will help you get more information before you buy.
Taking Action: Transactional SearchesSearches in which the intent is to sign up for classes, cancel an account, or find forms to download are particularly annoying when a search engine lets you down. After all, you aren’t looking up the capital of Montana; you want to get something done.
Bing: 4.5 stars
Search Tip: A search engine may not return the specific page you want, but that doesn’t mean the page isn’t out there. Some sites (such as, ahem, those for cable companies) may make it difficult to cancel your service, while others (such as those for smaller, local organizations) may have sign-up pages buried deep on their sites. Keep looking.
Information SourcesSearch engines have replaced dusty encyclopedias, dictionaries, and dog-eared reference books of all kinds, becoming everyone’s go-to resource for finding correct answers. Is a bite from a scarlet kingsnake poisonous? Let’s hope that your search engine gets the answer right, and fast.
Deciding on the best result from these types of searches–called informational searches–isn’t as easy as doing so on product searches, for obvious reasons. There is no official product page for, say, “most popular baby names of 2011”.
And, in our “What is the best Brad Pitt movie” search, in which we hoped to discover information specifically about the actor’s films, Bing’s results focused on Brad Pitt himself rather than his body of work, pointing us to his IMDb and Wikipedia pages before any movie reviews. Google, meanwhile, more fittingly directed us to several sites where reviewers debated the merits of his movies.
Bing also continued its habit of correcting our searches, even when we didn’t want it to. The search engine automatically changed a query for “Meredith Vieira husband medical problems” to “Meredith Vieira husband health help”, which is related, yes, but different.
Google: 4 stars
Search Tip: Ask and you shall receive–both search engines proved capable of quickly and easily answering questions. Even when we used colloquial language, Bing and Google understood what we were asking, and answered appropriately.
Next Up: Bias and Spammy Results
BiasWhile chúng tôi and chúng tôi may focus on search as their core competency, both sites also serve as hubs for the variety of Web properties that their parent companies own. And both Microsoft and Google stand to gain if they can keep Web surfers on their network of sites, whether it’s a video site, a travel site, or an entertainment-news site.
That’s why we tested both search engines for any signs of bias, to see if they pointed us toward one of their own sites when another might have been a better fit. And we were pleased to see that both came away with their hands clean, returning unbiased results in almost all cases.
Since both Google and Microsoft offer smartphone platforms and VoIP software, we searched in those areas. Our “What is the best smartphone” and “What is the best VoIP service” queries brought us to a host of neutral sources, including Cnet, chúng tôi and chúng tôi In neither case did we see any mention of the company’s own products, such as Android, Windows Phone, Google Voice, or Skype.
In two cases we noticed a slight slant in the search results. Our “Aerial views of Boston” query appropriately produced links to Bing’s images of, well, aerial views of Boston. But the same search on Google pointed us to Google Maps in the top spot, which didn’t exactly deliver an aerial view of the city.
Bing did show its own slant when we searched for “Mike Wallace videos”, though, returning links to Bing Video in its second spot. Google, meanwhile, avoided pointing us toward YouTube, as it placed links to good-quality chúng tôi videos high in its results.
Bing: 4 stars
SpamSearching for medical information on the Web can open up a minefield: In your quest for info, you could easily land on some third-rate site pushing pain pills from China. So we decided that we would see how well Bing and Google did in steering us clear of spam search results.
In our tests, we considered a site spammy if it was designed to trick, hijack, or clutter up your search results, and if it was obviously misleading in any way–not simply a site that could be considered a link farm or is optimized aggressively for the keywords.
Bing: 4 stars
Google: 4 stars
Search Tip: Don’t be afraid to tattle. If you come across spammy sites or link farms, report them. Both Bing and Google accept online spam reports.
Who Really Won?Which search engine is better, Google or Bing? Neither. And both. While neither site ran away with our tests, neither failed miserably. So why, then, is Google so dominant in the marketplace? It might simply be a matter of habit: Google established its place atop the search engine charts years before Bing debuted, and many people continue to use it simply because they always have. They turn to Google just as they reach for Coke on the store shelves.
And then there’s that catchy name. If you’re looking for information, no one is going to tell you to “bing it.” But as our tests clearly show, sometimes “binging it” might be the better way to go. Relying on just one search engine will get you where you’re going most of the time. But switching between the two will get you there faster, with a little variety for good measure.
Special ThanksWe crafted our test queries after consulting with a number of search engine experts, all of whom are well versed in how real-world Web surfers are searching online. We offer a tip of the hat to these experts who helped us create our test methodology, including Rand Fishkin, CEO of chúng tôi Eric Pugh, a principal at search consultancy Opensource Connections, and Danny Sullivan, the search expert behind Search Engine Land.
Live Search Gets A Clean Up, Looks More Like Google Search
The good thing when you’re into the search engine business and you’re up against only two competitors is that you can do away with copying their site’s format. And it looks like, that’s just what the Live Search team is doing when they redesigned the Live Search site.
The Live Search blog highlighted the changes on their site with the following changes :
Search box near results The new Live Search header and search box is slimmed down from a heavy piece of UI into sleeker, simpler elements. Bringing the search box into alignment with the results and into the body moves it closer to where users are looking and flattens out the visual bumps between it and the results.
Room to breathe on the page Something else you’ll see on a large screen (lucky you!) is our centered, fixed-width page, allowing for a more thoughtful, predictable experience as richer search content and wider screens become the norm.
Crisp, clean type We’ve also made changes to our color and typography. Our decision to use Arial and the new color palette was based not only on our desire to improve readability and consistency, but also on rounds of testing to find the right combination.
Intuitive video search For our new video search experience, the team focused on activities and behaviors that make video search different. We focused on simplicity — cutting irrelevant pixels and text — and power — investing in enhanced preview for video — both of which contribute to the overall simple, yet powerful experience.
Health results integrated from many sources You’ll see in health search that we’ve created a way for users to pull together health information from many different sources, digestible all in one place.
This is how the new Live Search results page looks like with its new color palette and typography:
And this is how Google Search results page looks like:
They look more the same now, dont’ they? Although, I would have to admit, Live Search looks uncluttered and cleaner especially the heading part. But I still love Google search though, for the simple reason that it gives SEJ as the no. 8 result for the keywords “search engine news”. While Live Search displays it somewhere in the second page and it’s not even SEJ’s main URL.
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