Trending February 2024 # Nintendo Acquires Land To Build A New Development Center In Kyoto # Suggested March 2024 # Top 8 Popular

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Nintendo acquires land to build a new development center in Kyoto

Nintendo looks to boost first-party development

Based in Kyoto, Nintendo has been working from Kyoto, Japan since they were founded. Now, the company is looking to expand their offices in Kyoto through the acquisition of land previously owned by Kyoto, which was used as a Foundation Support Factory, in addition to a Disaster Prevention centre in the past. Nintendo seldom opens up new studios, and one that’s so close to its main headquarters means that the company is investing further into its local development, which of course is where titles like The Legend of Zelda, the Super Mario franchise, in addition to many more are created in support with other services and software development that Nintendo might wish to work on.

The site is around 10,000 meters square, and Nintendo will be acquiring the land for around $39.8 million USD, or ¥5 billion. The company has already named the site as being ‘Corporate Headquarters Development Center Building No 2’, which is not really one of the fanciest studio names that we’ve heard. But, in true Japanese fashion, it’s purely utilitarian. The building is pipped to be equipped with 12 floors and be completed by the end of 2027 at the latest. Nintendo states on their corporate website that the studio will ‘carry an important role in reinforcing R&D’.

This is a part of a larger initiative by Nintendo to build more offices in Kyoto. According to Nikkei, this comes as a part of their expansion, which strives to bring more development of Nintendo titles in-house, rather than having to rely on external resources. Another development centre will be rented from two floors of the Kyoto City Waterworks Beaurau building in May 2023, where Nintendo hopes to be fully operational in May 2023.

Due to the popularity of the Nintendo Switch, the company is looking to spend around $880 million USD on expanding game-dev resources, and a further $440 million USD for enhancing ‘non-game’ entertainment like movies, and presumably extravagance like Super Nintendo World, as stated in a Management briefing, according to VGC.

Why does Nintendo want to bring more development in-house?

Simply put, Nintendo was not anticipating the rocketing success of the Nintendo Switch. During the lifecycle of the console, Nintendo released many titles from mainstay franchises like Super Mario Odyssey, The Legend of Zelda: Breath of the Wild and a remixed version of Mario Kart 8 in the form of Mario Kart 8 Deluxe. Since those projects have now been long released, they are actually looking at an extended lifespan for the Nintendo Switch itself, due to the sheer number of consoles that have been sold since its launch in 2023. Though it’s already five years old. Both first and third-party software support for the system is still ongoing.

Nintendo themselves are keen to show off new titles like Advance Wars and the recently-released Kirby and the Forgotten Land. Additionally, to support this there are rumours circulating about a Nintendo Switch Pro, which comes after the release of the Nintendo Switch OLED model which featured an enhanced screen, smaller bezels and more.

In a sales call, president Shuntaro Furukawa stated that the Switch was in the ‘middle’ of its lifecycle and that the console would be ready to ‘break a pattern of our past consoles that saw momentum weakening in their sixth year in the market and grow further’. This is why we’re seeing titles like The Legend of Zelda: Breath of the Wild 2, in addition to other upcoming first-party titles on the horizon.

Nintendo has a storied history with first and third-party support, but they are clearly looking to throw more weight behind the Switch in order to retain the enormous install base of users for as long as possible through various retention methods, one is the Nintendo Online subscription, which now offers further content in titles that you might already own, and another is to ensure that there is a steady pipeline of new games to play on the platform that still offer great performance on what is now a fairly aged system.

Nintendo needs to shake up first-party development, and fast.

While Nintendo is indeed one of the greatest creative forces in the industry, they still rely on second-party development houses like Monolith, who is presumably again assisting the developer with the creation of The Legend of Zelda: Breath of the Wild 2 in addition to the development of their own title in Xenoblade Chronicles 3. It’s a bit of a mystery as to why Nintendo has not all-out acquired Monolith due to their assistance with their internal software development yet.

But, with the generation of the Switch looking longer than Nintendo’s usual life cycle, they need to pour even more resources into ensuring that there is more software for the Switch that users will flock to periodically. This is reflected through the diversity in their first-party development. For example, occasionally Nintendo relies on external studios to carry what are originally in-house projects such as Metroid Dread, which is a first-party Nintendo published title, but was actually developed by Spanish Studio MercurySteam, who was previously known for developing titles like Castlevania: Lords of Shadow, in addition to Metroid: Samus Returns on the 3DS, as well as Castlevania: Lords of Shadow – Mirror of Fate.

Additionally, we saw Nintendo announce titles that have still yet to see the light of day like Metroid Prime 4, which was originally announced at E3 2023. It was through that Nintendo was developing this alongside Bandai Namco Studios, however, this didn’t go to plan, and Nintendo switched the development studio over to Retro Studios around 2023, meaning that the game had to essentially reboot its development. Now, in 2023, we’ve still not seen any footage from Metroid Prime 4, despite being announced almost five years ago.

The Metroid Prime 4 situation is emblematic of why Nintendo needs to build stronger first-party studios, so they can bring that development in-house to develop their own first-party titles instead of essentially acting as a publisher for first-party franchises, developed by external studios, which can cause delays, issues and more, exemplified through the fact that we’ve seen very little from Metroid Prime 4, despite being announced five years ago.

Hopefully, expanded premises allow the company to expand, and build stronger development pipelines for the company, so they can bolster their own first-party output, instead of having to rely on support studios to develop excellent first-party titles.

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New Theatre Production Center Is Up And Running

New Theatre Production Center Is Up and Running Scenery, prop, and costume shops are hives of collaboration

Peek inside the new state-of-the-art Boston University Production Center. Photos by Cydney Scott

For years, BU theater design and production students and faculty made do with facilities at the BU Theatre, where they shared studios with the Huntington Theatre Company’s professional artists. The College of Fine Arts School of Theatre students were easy to spot on the BU Shuttle, hauling their painting tools and oversized portfolios for the two-and-a-half-mile ride to and from the Charles River Campus.

Those days ended at the start of fall semester, with the opening of the new state-of-the-art Boston University Production Center, just across Comm Ave from CFA. The center stands alongside the Joan and Edgar Booth Theatre, whose doors will open in time for the spring semester.

The 75,000-square-foot theater complex, designed by Elkus Manfredi Architects, comprises the 250-seat theater, production and costume shops, design labs, classrooms, faculty offices, and a landscaped plaza. The project was funded in part by the University’s 2024 sale of the BU Theatre, the longtime home of the Huntington Theatre Company.

“In the new building, you have pride of place. Students feel a sense that this place ennobles their work,” says Jim Petosa, director of the School of Theatre, a member of the faculty team that collaborated with the architects on the design. Previously, design and production students didn’t see much of their performance classmates, who work out of the CFA building. Now, Petosa says, “the proximity that they have to each other is stimulating collaborative energies. That’s a direct result of the new building.”

While the outside of the complex and the interior of the theater are still very much construction zones, the Production Center’s scenery, prop, and costume shops are brimming with activity. Students in Diane Fargo’s scenic painting class are working with large canvases in sun-drenched studios, designing a 25-by-50 foot ground cloth that will be a backdrop in an upcoming production. If they choose, they can raise the backdrop in the shop to see it as it would appear on a stage.

“Not having to share the space is huge for us,” says Fargo, a CFA senior lecturer in scenic design. “Students get so much more out of the experience because they can spend the time and spread out as opposed to constantly moving around. They are going to walk out of here with serious experience.”

Facility production manager Johnny Kontogiannis (CFA’02) says the faculty team began thinking about the building process the same way an artist approaches a blank canvas. “We asked, ‘What makes a fully comprehensive production facility?’” he says. “We collaborated to develop a space that was useful and reflected on some of the problems we had in the old building.” For instance, lighting and sound designers had previously worked in separate rooms, but collaboration is now possible with the new sound and light lab, which Petosa describes as a place where theater-makers can create conditions to test the interaction of lighting and sound before bringing them to the stage.

Architect Ross Cameron, an Elkus Manfredi senior associate, says it’s unusual to have such a large scene shop in an urban area like Boston. “In the scene shop, we very purposely included windows and openings in a building typology that is usually just a big metal box,” says Cameron. “If someone’s walking down Dummer Street, they can look in and watch someone painting a scene. None of the building design was whimsical. It’s all driven by giving CFA maximum flexibility in the space.” For instance, a partition wall divides the large room so multiple groups can use it, but it can be pulled back.

He compares the production wing’s layout to a “theatrical assembly line.” First up is the loading dock, where raw materials are brought in. Next comes the fixed tool area, where materials are cut and shaped before the assembled pieces are brought to the paint shop. Sets and backdrops can either take a left into the Joan and Edgar Booth Theatre or be loaded back onto the truck to head to another facility.

“The only limitation is that pieces have to be able to fit in a truck,” says Walt Meissner (CFA’81), BU associate vice president for operations, who is overseeing the project for the University. “So the truck is what’s limiting the size, not the building.”

Faculty team members say they are particularly indebted to Steven Friedlander (CFA’80), president of performing arts planning and design firm Auerbach Pollock Friedlander, who has been the project’s official theater consultant. “His guidance and knowledge helped provide clear communication and a professional knowledge that bridged our faculty teaching-artists and the architecture team,” Petosa says. “Together, they created a state-of-the-art facility that is flexible and flawlessly designed for maximum use and efficiency and offers our students an exemplary place to work and learn.”

Jon Savage, a CFA assistant professor of scene design and head of undergraduate design and production, says everyone is pleased that the University invested in such a facility. “We’re really grateful for the University’s recognition of, and contribution towards, the needs of these students,” he says. “We feel it is a continued investment in us.”

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How To Build A Multimillion

Multimillion-dollar companies don’t guess.

Timing and luck can often explain a lot in the early days.

But when companies pass a certain threshold, and the people inside them repeat their success at multiple different places, it shows there are proven roadmaps to follow.

Not cheesy checklists or ‘guru’ charlatan soundbites.

But legitimate strategies, principles, and decision-making criteria that more often than not move the needle.

Here’s how several multimillion-dollar companies use SEO content audits to lay that foundation and consistently grow month over month, year over year.

1. Start by Auditing Your Historical Performance to Uncover the Biggest Opportunities

Sales is a lagging indicator.

In other words, it’s impossible to address the bottom line – the output – until you first start fiddling with the inputs.

Gaetano DiNardi’s first task after joining Nextiva a few months ago was a competitive audit.

And it’s been the first task he’s used at every company before that, too.

In early 2024, DiNardi joined the Pipedrive team as the new SEO manager.

While leading Pipedrive’s SEO strategy and operations, he was tasked with improving everything from rankings to traffic, sales, and their overall bottom line.

“My entire job was based around inbound marketing. SEO, content marketing, inbound lead generation. The goal was simple: grow.”

The first step was figuring out what was already working, what wasn’t, and where the biggest opportunities were buried.

That takes into account:

Landing pages: Length, content, CTAs, value proposition, user flow.

Content rankings: Looking at SERP positions, competitors, links needed, and content updates required.

Keyword research: Analyzing which keywords they were targeting and finding new long-tail variations.

Ignoring vanity metrics: With SEO data analysis, he focused all of his efforts on improving the cost of acquisition and lifetime value.

Site structure: How users flow on site and where major drop-offs were occurring.

Content audit: Looking at content, cutting and deleting content that isn’t valuable, and finding what he could improve based on best practices.

Brand building campaigns: Getting mentioned in major publications like Fortune, Entrepreneur, Huffington Post, Inc., VentureBeat, and LinkedIn Business to help build Sales Hacker and his personal branding.

He started by focusing on landing pages, improving their calls-to-action and value proposition along with CRO elements to encourage conversions. Doing so increased overall conversions by 12%.

While looking at site structure, DiNardi used Google Analytics reports to analyze and optimize user flow throughout the site:

With these reports, he determined the typical path of unique visitors and how they developed brand awareness, including which posts they viewed and how many steps it took them to convert.

A traffic channel or source, for instance, gives you clues into what each visitor wants and how to help them find it.

Plus, he could then see major drop-off points and which pages were leaking visitors, giving him an easy win to eliminate those content pages or better match search intent to make them stickier.

Diving into the content audit, Gaetano focused on ensuring that each post met the best practices for content length, topic, structure, and quality.

Running skyscraper-style campaigns for content improved the length. Then, DiNardi also honed-in on quality, updating content at scale with semantic keywords and relying on automated grammar tools to reduce redundant points.

This tactic resulted in a 4-5% increase in conversions from organic search, a 20% increase in traffic, and a doubled organic keyword growth.

“Account audits are a must. You can’t know what to attack first if you don’t audit existing strategies and see what type of content you are working with.”

Uncovering these issues and opportunities is only the first step, though. The next one is to figure out when, exactly, to address each.

2. Consistently Re-Prioritize Your Content Audit Opportunities to Do the Right Thing at the Right Time

Advertising used to be cost-prohibitive. So, too, was PR.

The problem isn’t having options, then. In fact, it’s the opposite. There are literally too many things you could be doing at any given time.

Content success, then, is dictated by what you choose to do and in what order.

Client-agency dynamics also played into this issue.

Typically, the most profitable strategies and tactics take a long time to develop. However, clients don’t have time. They want results ASAP.

So you’re constantly dealing with the conflict of delivering instant results to make the client happy, while at the same time building the foundation so that you’ll be able to continue delivering results long into the future.

Kevin’s approach, unsurprisingly, started with an SEO content audit at the beginning. It was in-depth, analyzing the technical set-up first, before the on-site content and optimization, then progressing to link building.

This initial audit was also used to identify potential low-hanging fruit. A simple crawl error preventing indexation, for example, could instantly deliver ROI to the client. If, that is, you knew where to look.

“Sometimes people neglect digging into that data and adjusting existing content a little bit. It’s simple, but it often has a pretty big impact. They should do this before ever starting brand new content creation.”

Jones prioritizes technical SEO, first, because “in a lot of cases it’s going to help the most.” Especially with larger websites that have changed or evolved over the years.

“It’s a slow and steady race for technical improvements. And it’s a pain in the ass to clean an entire house.”

From there, Jones moves to on-site changes, like keyword research and content opportunities.

This approach made clients happy because “they could see quicker traffic increases, but still benefit from a long-term balance for technical SEO.”

Every new website is different, so the order might be unique. But generally, Kevin would divide his time into spending around 40% on link building, 40% on content, and 20% on the technical side after the initial fix-it stage.

The mechanics are actually pretty easy. The tough part is to constantly reassess the leverage points based on where you’re already weak or strong.

For example, let’s say you want to evaluate a keyword opportunity. That decision ultimately comes down to:

Demand: The number of people searching for this term.

Competition: The number and strength of people competing for this term.

Yes, there’s more at play in reality. Yes, funnel stage and search intent and lots of other criteria are involved.

But at the end of the day, it can and should be that simple. Take “content marketing”:

Now, compare that site authority and referring domains with your own.

This example is extremely competitive. So unless your site’s been around for a while, your odds of success are slim to none. That means you either need to:

Identify a new, less competitive search query to go after.

Work to improve your off-site metrics to mirror the competition.

Either way, you probably want to deprioritize this for now. Topping out at the fifth position might as well be the 50th.

So maybe creating new content isn’t such a good idea after all. Maybe doubling down on your existing stuff will produce a better ROI over the next six months.

It’s a simple cost/benefit analysis of resource allocation at the end of the day.

Which option will provide the best, quickest return on your time and money?

It might take you anywhere from half to a full day to create a single blog post from scratch. Then, it might take another few weeks (or months) to get that page to rank.

Or, you could pick an existing page on your site that shows promise and spend the same three to six hours improving it.

Chances are, you’ll see much better results moving from the 11th position on Google to the 5th. And it’ll usually take less time, too.

SEO today is incredibly complex and nuanced. Search engines use machine learning algorithms to teach themselves new tricks.

Unfortunately, many of the get-rich-quick SEO schemes of the past work less and less with each passing day. Which means success over the long haul requires a constant reprioritization of what to do, when, and why.

Today that means one thing. Six months from now it will probably mean another.

3. Reverse-Engineer Content Distribution Tactics – But Don’t Copy

First edition Pokemon cards can run into the thousands on eBay.

Seriously. Check it out:

Back in high school, David Zheng discovered this lucrative niche market. And it changed everything.

He came up with different ways to collect or barter for the most valuable first editions. Then he’d create the listing, promote it, and dutifully follow through on each order with every buyer.

Despite all the painstaking labor, Zheng started clearing five-figures as a 14-year-old kid.

The only problem?

He was supposed to attend classes during daylight hours. Which meant that packaging and mailing out products had to occur late each night.

Zheng recalls that it wasn’t just the money. Sure, it was nice. But more importantly, it was about “figuring it all out.”

Getting all of the pieces together (so to speak), in the right order, at the exact right time.

Probably the worst one you’ve seen, right? Except for one teeny, tiny, detail.

Design has little to do with it. Instead, timing does.

But the point is the same.

“Like-gating” used to be one of the best ways to get new Facebook fans. Now, that functionality no longer exists (and goes against their policies).

Some principles will always remain relevant. But when it comes to content growth, you can’t rely on blindly copying a tactic or sticking with the tried-and-true. It can only work so long online.

Instead, you have to learn, test, measure, iterate, and come up with your own unique formula.

Content marketing is a system, not a tactic.

Content tactics commonly fail. Systems adapt and evolve.

One of Zheng’s first big wins included working with chúng tôi a viral blog that hit 31 million unique visitors, while also racking up fans like Elon Musk and Sam Harris.

This experience also helped Zheng discover the formula for growing sites with content which he took and repeatedly used to grow other big sites for people like Noah Kagan, taking OkDork’s (Kagan’s personal site) organic traffic over 200% within six months.

Like most good formulas, there’s no single variable. There are lots that all work together.

For example, it could start with detailed keyword research that considers not just search volume, but also relevancy and intent. It extends to the nitty-gritty details like rich snippets that can significantly increase CTR you see from SERPs and social streams.

Then, collecting all the emails you can possibly get your hands on and building relationships with people who talk to the people you want to buy from you.

Why?

Because the stuff that you’re doing over there will affect the results you’re getting over here.

That’s why the fastest growing companies look at the entire distribution system. They’re focused on building their social following through outstanding content and funneling the results into email so they can amplify their message across multiple touchpoints. Layer in retargeting and you’ve got the beginnings of a growth machine.

These content + paid + social + email + SEO strategies that David used proved so effective for Noah that it helped inspire a decent idea, too.

You may have heard of it.

Sumo is now part of an eight-figure business.

Conclusion

Content marketing success doesn’t happen in a vacuum.

And it can’t be learned by following a checklist or blindly following an influencer.

Instead, it comes with the realization that changes on one end create a rippling effect on the other.

Consistently reevaluating your top priorities with SEO content audits is critical. Not annually, but quarterly.

So the best thing you can do is get a front-row seat observing the companies already doing it. And speak with the people behind the scenes who actually perform the work.

Because you’ll quickly realize that marketing success is driven more by the sum of its parts than any one activity, tactic, or campaign.

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How To Build A Stand

Did you know that 97% of people learn more about a business online than anywhere else?

Regardless of whether you’re a solopreneur, an ecommerce business, or an established business, you need to build a strong online presence. But what exactly is an online presence, how do you build one, and how do you manage it? We’re going to answer all those questions–and more!

What is an online presence?

An online presence is all the collective information and content about your business across the internet. In other words, an online presence defines how easy it is to find a business online.

Why you need a (great) online presence

Your online presence is crucial to your business. You must manage your online presence in order to grow your business, look legitimate, increase sales, establish your brand, and boost your marketing. Let’s take a closer look at why having an online presence matters so much for your business:

It adds legitimacy to your business

When people search online for the types of services and products you provide, they should be able to find you. Before consumers decide to buy something from you, they’re going to look online to learn more about your business.

In fact, 62% of consumers will disregard a business if they can’t find them online and 83% of U.S. shoppers have said that they use online search before visiting a store. If they can’t find enough information about your business, they may choose a competitor that has a stronger online presence and brand reputation.

You’ll be discovered by new customers

To get your services and products in front of new customers, you have to be online. New customers will discover your business through search engine results pages (SERPs). Without an online presence that gets your business in these places, it’s going to be difficult to get new customers and grow.

You’re able to market your business 24/7

You can’t market your business constantly (manually, at least!), but people can discover your business at any time online. Customers do their online shopping around their other responsibilities and will shop where it’s convenient for them. A strong online presence ensures you’ll be found whenever–and wherever–they’re looking for businesses like yours.

Your online presence will continue to grow

As you start managing your online presence by posting online, marketing your services, and developing new channels, your presence will begin to grow. Everything you develop now will pay off later.

How to build an online presence

Ultimately, building an online business presence is just about putting yourself out there, testing the channels that work for your business, and identifying where and how new customers are finding you online. There’s no one perfect way to build an online business presence, and you’ll want to try different techniques to see what works for you. Here are some tips to get started building an online presence.

Establish your overall goals

First, start by thinking about your overall marketing goals and objectives. What do you want your business’s online presence to accomplish?

Do you want to build more legitimacy for your business?

Do you want to increase awareness of your business?

Do you want to find new customers?

What return on investment do you want?

Keeping your overall goals in mind will help you stay motivated as you build an online presence. It’ll also give you a goal to return to later as you review your progress.

Build a professional website

You need an online hub where people can find you. Your website is your digital storefront. It’s the only piece of real estate you truly own on the web. So if you don’t already have a small business website in place, create one today. An appealing, ADA-accessible website will draw in potential customers and keep them there as long as they can easily search, learn, and purchase.

Keep the following tips in mind for your website:

Make your website mobile-friendly

Choose a clean and easy-to-navigate website design

Add powerful call-to-action phrases

Add live chat for ongoing customer service

Use royalty-free images or images you own

Include contact information

You can check your website’s performance with our free website grader. 

Post regularly on a business blog

By creating a business blog, your potential customers can find you through search engine results. A business blog gives you a place to publish high-quality posts pertaining to information your customers are interested in. Every post you write can be optimized with local keywords so that your blog posts have a chance to rank in search results.

Remember to use best practices as you publish content:

Break up sections with H2s and H3s.

Target long-tail keywords and frequently asked questions in H2s to try to show up in Google’s “people also ask” section.

Use bullet points and numbered lists to make your content more scannable.

Promote your blog posts on your social media sites and in your newsletter.

Repurpose blog content by turning it into YouTube videos, social media images, infographics, and other features.

Target at least one keyword or a couple of similar keywords within each blog post.

Leverage AI in content marketing when you need extra inspiration.

Never keyword stuff (using keywords that are unrelated or creating content overly loaded with keywords).

Get helpful blog post ideas and learn how to write a blog post here.

Ask for testimonials and reviews

Before your customers make any purchasing decision, they’re going to look at reviews online. It’s no secret online reviews influence how people choose to buy products and services. In fact, 84% of consumers feel that online business reviews are as trustworthy as personal recommendations. Plus, 93% of people are influenced by online reviews. Not only that, but reviews will show up on search engine results pages, so anyone searching for your products or services will be able to see them.

So, you need to ask customers for reviews through confirmation emails, business cards, thank you cards, on your website, and on social media. Asking for reviews is worthwhile! In fact, 95% of consumers left an online review in the past year and would consider leaving one in the future. This means that your loyal customers will likely understand how important online reviews are and would be more than willing to give your business one.

Use these review request email templates to get started asking for reviews!

Post regularly on social media

Your potential customers are going to peek at your social media sites as they consider your services or discover your brand through social media posts. You’ll want to set a few simple social media goals to keep your online presence building on track. Consider where members of your target market spend their time, and show up where they are. If you have a small social media team and are just getting started, choose one site to post regularly on. Posting regularly is how you consistently show up in your audience’s feed. That way, you’re maintaining brand consistency and creating an online presence that sticks.

If you need some help coming up with consistent social post ideas, try our marketing calendar with free monthly social media calendars.

Consider creating a newsletter

A newsletter is another way to create a one-on-one relationship with your customers. It can also help build your online presence by driving people to your online properties, such as your blog, website, social sites, or review sites.

Use SEO on your website and social platforms

SEO is one of the best ways to skyrocket your online presence. With SEO, your business can be found in more online searches and people will discover why your brand is worth following.

Use SEO best practices to manage your online presence:

Fix and redirect any old and broken website pages.

Identify the right SEO keywords to incorporate into your web content.

Optimize your images.

Link to other web pages and blog content throughout your website.

Connect with your audience

Do you know what makes your brand feel personal to any audience member? Your humanity. Make your brand feel personal by showing your personality.

For example, Duolingo personalized its language learning app with its mascot Duo the Owl.

You don’t have to have a mascot to showcase your brand identity. There are many ways to create a personal connection with your customers. YouTube’s Culture and Trends Report shared that 57% of Gen Z agree that they enjoy when brands participate in memes. Sharing personal stories, participating in trends and memes, and genuinely connecting with your audience will be enough. This can help you grow your online presence on social sites and encourage users to continue engaging with you online.

Create and manage your Google Business Profile

Your Google Business Profile highlights your most important features, hours, location, and reviews and helps you show up in search and map results. You’ve probably seen it before! When you search for a business or type of business, it shows up as the Map Pack or on the right-hand side of search results.

These listings are often created automatically, but businesses can manage them to ensure the information is accurate and to have a little more control over what’s shown to searchers.

For example, Day’s Coffee and Expresso is managed by the business. Its Google Business Profile includes its website, reviews, category, hours, phone number, location, and the types of services it offers. People can understand important information at a quick glance.

Create a Google Business Profile account and fill in important aspects of your profile, like location, website, hours, products and services, and other sections. If you already have a Google Business Profile for your business, make sure to claim it and update it regularly.

Manage your business listings

Whether you know it or not, your business is likely listed on a number of business directories across the web. These business directory listings can either help or hurt your online presence (not to mention your SEO!).

In addition to owning your Google Business profile, you could also create and own your Facebook business page, get listed on Bing Places or the Yellow Pages, claim your business on Yelp, and more.

Updating and regularly checking your listings for accuracy can help you improve consistency for your business (an important ranking factor!), direct more searchers to your business either through phone, your website, or your business address, and give you more opportunities to appear in local search results.

For example, sometimes these directories will create “best of” lists featuring the best local places to eat, the best contractors to repair homes, and the best of the best in hundreds of categories.

Owning your online listings will go a long way toward building your business’s online presence. To quickly check the accuracy of your listings in one place, try the LocaliQ Free Business Listings Grader.

Write high-quality guest posts

Another way to build your online presence is to look for other businesses and media outlets that accept guest posts. Publishing high-quality guest posts on other media outlets and related websites will get your business seen by their audience.

Additionally, linking to your website from theirs will improve your SEO. You could even accept guest posts from other individuals, as other businesses and individuals will want their businesses to be seen by your audience.

Consider influencer marketing

If you’re ready to connect with new audience members, you may want to consider influencer marketing. Partnering with influencers in your niche is a wonderful way to get the word out about your brand to other people and improve your online presence.

If you sell construction tools, you may want to work with a popular TikTok contractor. If you sell books, you may want to provide bookstagrammers on Instagram with free copies of books to review. If you sell makeup, consider working with beauty influencers. Be creative!

Swiffer partnered with dancers Cost and Mayor to promote their cleaning products and to encourage equal chore sharing. Nontraditional partnerships can open up new possibilities for your business.

Google Ads showing for “dentist Dallas” search

Host free webinars

Another way to build your online presence? Create free online webinars. Online webinars create buzz for your business, and you can reshare them later on YouTube or your website for an online presence boost.

When you’re promoting your webinar, be sure to ask people to register with an email address. As a bonus, you can then email attendees a copy of the webinar and ask people if they’d like to be on your company’s email list.

Ensure that everything is accessible

One in four adults in the United States has a disability. Your website pages, blog posts, social media posts, and emails must be accessible to anyone who has a disability. Providing accessible and inclusive marketing content opens up your business to new customers—and shows that you care about them.

Create accessible content and develop an accessibility policy at your business. Follow these tips:

Create accessible social media descriptions

Use inclusive language

Caption your video content

Avoid custom fonts

Use emojis in moderation

Review your progress and make changes

Last but not least, you need to audit your content, check in on your progress, and make changes. Review your original goals, and see what strategies are working…and which ones aren’t. Don’t be afraid to pivot and try new things.

Use these strategies and techniques to manage your online presence

There’s a lot of work to do when it comes to building an online presence! However, that work can be well worth it to help your business reach its full potential in the short and long term.

Let’s review the strategies you can use to build your online presence:

Establish your overall goals

Build a professional website

Post regularly on a business blog

Ask for testimonials and reviews

Post regularly on social media

Consider creating a newsletter

Use SEO on your website and social platforms

Connect with your audience

Create and manage your Google Business Profile

Manage your business listings

Write high-quality guest posts

Consider influencer marketing

Host free webinars

Ensure that everything is accessible

Review your progress and make changes

Kaitlyn Arford

Other posts by Kaitlyn Arford

Mac Media Center – Setup Any Mac As A Media Center Easily

You can setup virtually any Mac as a home theater media center, all you need is the right tools. Yes, that means your MacBook Pro, MacBook, Mac Mini, iMac, even Mac Pro, can all turn into a media center, and it’s a lot easier than you might think.

For the purpose of this article, we are going to assume you have an HDTV that supports HDMI input, and, preferably a Mac that supports HDMI output with audio (for Mac’s that don’t support direct HDMI output with audio, read on anyway there is a solution for you too). When you are finished with this article, you will be able to have a complete Mac Media Center hooked up to your TV, creating an awesome home theater, and you’ll be able to control the whole thing wirelessly from your couch.

Setting up a Mac Media Center

Here’s what you’ll need to setup a media center with your Mac:

HDTV that accepts HDMI input

Mac that supports video/audio output (newer Mac models that support full HDMI highly recommended, the New Mac Mini is perfect)

HDMI cable (and/or other appropriate cables if your Mac doesn’t support direct HDMI out)

Apple Remote Control

Apple Wireless Keyboard and Apple Wireless Mouse – these are optional but highly recommended if you want to browse the web and play games on your media center

Plex – Plex is arguably the best media center software solution and runs right on top of Mac OS X as an application. It’s got a beautiful interface, vast media support, and is free to download. What’s not to love?

Step 1) Get the proper Video Output Adapters

So first things first, get your cable situation squared away. Newer Mac’s support full HDMI out with audio and video carried over the same cable, but on many models you’ll still need an adapter. For instance, my MacBook Pro 2010 model only needs a Mini DisplayPort to HDMI adapter

and a standard HDMI cable, because it supports full HDMI output. The new 2010 Mac Mini supports direct HDMI output with no additional cables at all, so you’d only need an HDMI cable.

and a standard HDMI cable, because it supports full HDMI output. The new 2010 Mac Mini supports direct HDMI output with no additional cables at all, so you’d only need an HDMI cable.

Your cable requirements are going to vary from machine to machine, so determine which output adapter is needed for your Mac.

Step 2) Download and Install Plex Media Center Software

Plex is really great media center software that runs right on top of Mac OS X.

Features of Plex Media Server include:

Easily catalogue, organize, and access all of your media files: movies, music, pictures, etc, directly within Plex

Automatically download movie, TV show, and album artwork, episode information, IMDB ratings, and more

Plays HD video content nearly flawlessly

Plug-in video support for Hulu, Netflix, Youtube, MTV, Vimeo, and more

Diverse codec support for various video and audio file types

Interface is completely skinable allowing you to change the appearance to another theme that fits your setup, TV, or preferences

Subtitle support for foreign language movies

Shoutcast stream support and awesome visualizers for music

Weather updates for whatever regions you specify (it will automatically detect one by default)

RSS feeds support

Works with the Apple Remote, Wireless Keyboard, or Wireless Mouse

Support for hardware accelerated H.264 video playback on Nvidia 9400M, GT320M, GT330M chipsets

As you can see Plex is full featured, and that’s exactly why we’re using it for our Mac Media Center. If there is an app that is easier to use and as full featured as Plex, I haven’t found it yet. Setting it up is an absolute breeze.

How to setup Plex:

Download the latest version of Plex

Drag the app to your Applications folder

Launch Plex

Let it sync with your Apple Remote (it may want to install 3rd party drivers as a bug fix, no problem)

Using your keyboard (or Apple Remote), navigate and select your Video source destination (directory, hard drive, whatever)

Watch movies, TV shows, play music, whatever

Yes, it’s that easy, seriously. Plex will automatically pull your music library from iTunes too, so there’s practically no setup.

Here’s a screenshot of the media browser interface:

Step 3) Connect your Mac Media Center to your TV

This step is pretty straight forward, you just need to be sure you have the proper cables. For for the sake of this tutorial we’ll pretend we have a new 2010 Mac Mini, all this machine requires is an HDMI cable to connect from the Mini to an HDMI port on your TV.

Step 4) Enjoy your Mac Media Center!

Once you have Plex running and your Mac connected to the TV, that’s all you have to do! Now it’s time to sit back and enjoy your media center. You can also further customize Plex by downloading additional plugins, you can access these directly through the Plex application.

So that’s it. Now for some Questions and Answers…

How do I browse the web or play games on my Mac media center?

Just quit out of Plex and launch Safari or a game. Once your Mac is connected to your TV, the TV is basically a large external monitor for the Mac, so you can treat it as such and play virtually any game, browse the web, or anything else you’d otherwise use a Mac for.

Why just focus the media center on newer Macs with HDMI out?

The reason we recommend newer Mac’s that support full HDMI video/audio exporting is just ease of setup. In fact, you can setup the exact same media center on a Mac that doesn’t support full HDMI output, you’ll just need additional items. What can be done with just an HDMI cable on newer Mac’s requires additional cables to perform the same task on an older Mac; for example, an older Mac might need a mini-DVI to DVI adapter, than a DVI to HDMI adapter, plus the HDMI cable, plus an additional AUX cable to output audio. The exact requirements will depend on your Mac model but it’s not complicated as long as you know what you need. In other words, if you have an older Mac, don’t get discouraged, just get the right adapters and the rest of this guide works the same for your media center too!

My Mac doesn’t export HDMI, what can I do?

If your Mac doesn’t support direct HDMI output, you can use a DVI to HDMI adapter to still output to HDMI, just remember that you will need an additional cable to carry the audio signal from your audio output jack to audio input on the TV, since DVI does not transmit audio.

Additional Mac Media Center resources

Mac Mini Media Center – a guide exclusively for setting up a media center on your Mac Mini, complete with remote torrents support and a webserver

Rip DVD’s on your Mac – what media center is complete without media to watch? Rip your DVD’s and watch them from your Mac hard drive

Related

How To Build A Successful Brand In Simple Steps

Although having an original idea can be crucial to success, the actual implementation of that idea is a completely different ballgame.

A strong and easily identifiable brand is like having a key that matches your lock. It is the accumulation of success that lasts the test of time. A quality key can be copied, but a solid lock is impossible to copy. It’s not so easy. The keyhole is not open for pretenders.

A brand is more than a simple logo and a funny name.

Creative branding services assist businesses in all aspects of branding, including presenting their unique value proposition to the market, creating a brand identity from scratch, and optimizing core messaging and company values.

What is a brand?

We pointed out that a brand is more than the visual elements that are first brought to your mind when you say the word.

McDonald’s iconic “M” and Apple’s, well Apple’s are the cherry on the top of the brand experience with a recognizable trademark.

The brand is not tangible. It is an emotional connection, a relationship between a business owner and a customer. People form strong bonds with their favorite brands and often voice their opinions on the subject.

Are you familiar with heated arguments between Pepsi and Coke drinkers? Or between Xbox and Sony PlayStation fans?

Also read: The Proven Top 10 No-Code Platforms of 2023

Brand Identity

Brands must create their own user identity before they can affect the user ID.

Brand identity includes a variety of elements such as company values, messaging, and communication style. It also includes offering colors, logos, and a color palette.

Reputation is another important component of brand identity. It is an important part of brand identity, but it is not the message that business ventures want to communicate. It is the best example of customer feedback.

These factors are what reflect your brand to others. The global market’s perception of you and your efforts is your brand image.

Your customers need to be able to expect the best from you. It is crucial to meet and maintain their expectations to establish your brand.

Be yourself

“Know Yourself.”

This proverb from ancient Greece means you must first know yourself so that you can recognize your strengths and weaknesses.

First, think about why your brand exists. This will help you build a successful brand. However, this doesn’t mean that you have to give your customers a lengthy history of your past. Sharing your story is up to you.

Once you have identified your roots, you will be able to identify your primary purpose, mission, personality, and promise for your business.

Recognize Your Audience

The goal of understanding what your company stands for is reaching your target market, your ideal clients.

Who are your target customers? Who were you thinking of when you created your product or service?

When defining your audience, you should consider gender, age, economic stability, education, and location.

Some of these are simpler to identify. You can target prospects in your area, for example. If you sell women’s clothing, targeting gender is easy, even though social trends are changing.

Also read: Best Online Courses to get highest paid in 2023

Investigate Your Competitors

Let’s suppose you’re new to your niche and don’t know who your competitors might be.

It is a good idea to start by searching for your product/service type on Google and then see what results from you get.

To find out what obstacles might be lurking around the corner, read through customer reviews.

It is important to take notes along the way about what works and what doesn’t, so you can learn from your competitors.

Design your brand strategy

Once you have mastered the points above, you can use them to create a brand strategy.

Are you able to sum up your brand’s main value and message in just two sentences?

Your customers should have a clear understanding of your brand positioning statement.

Your brand strategy serves as a guide for you, your staff, and your customers and clients. Your:

Mission Statement: This is your statement about how you intend to reach your goals

Vision: A statement that defines your future goals.

Unique Value Proposition (UVP: A statement that defines and differentiates your product/service

Brand DNA: A list of short phrases and sentiments that can trigger emotional hooks.

Choose Your Name and Visual Elements

There is no formula that will tell you how to think about your brand name. Some companies begin with ringing ideas and names next. For most people, however, it is natural.

Be patient, but don’t let it go on trying to be original. Instead of focusing on creating new words or choosing existing words, think about your brand, business goals and the experiences that will lead you there.

However, logos and design elements must follow certain rules. You’ll notice that certain fonts work better for some businesses than others, despite visual trends.

Some fonts and shapes can be used to convey professionalism while others may communicate creativity, efficiency, humor, or humor.

Also read: The Five Best Free Cattle Record Keeping Apps & Software For Farmers/Ranchers/Cattle Owners

Your Platform

Once you have a clear vision of your story, audience, unique differentiator, and visual elements, it is time to share your message with the world through an appropriate platform.

Websites are the foundation of most businesses. Businesses can then add other platforms to their website.

There are many ways to produce podcasts, explainer videos, and content for social media.

Let’s get back to your unique value proposition.

Be authentic when designing your website. Make sure to emphasize your UVP.

Stay consistent and keep your visitors hooked by the right messaging.

Promote Your Brand

This is the fun part! Now it’s time for you to market your brand.

Your niche and target audience will influence the course of your marketing campaigns.

Also read: Top 10 Business Intelligence Tools of 2023

Personalize

Personalization is becoming a dominant marketing trend, even though it may not be in your control.

Your target audience research should inform your tone. Learn about your target audience and customers’ needs, and then analyze their social media interactions.

Every customer should feel that you are speaking directly to them. While direct communication would be via newsletter sign-ups and newsletters, it is important to avoid using formal language and robotic copy when writing content for your website, blogs and social media promotions.

It is also frowned upon by those who are too enthusiastic about lingo, which screams artificiality.

You can only attract clients and customers by being authentic.

Also read: 10 Top Android Apps For Personal Finances

Conclusion

Branding is essential. Without branding, your venture will be a faceless drop in the ocean. To skyrocket your business, you must first build a brand.

Your brand establishes trust and rapport with your customers. Consumers can tell when your message is fake, so keep your promises. This will help you keep them coming back for more.

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