You are reading the article Our Summary Of Google Analytics Updates 2011 updated in December 2023 on the website Daihoichemgio.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Our Summary Of Google Analytics Updates 2011
A reminder of the latest changes to Google Analytics for non-specialistsThis update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s new.
I subscribe to the Google Analytics Blog feed to keep up-to-date and other related ones like Webmaster Tools. There are quite a few detailed posts from Google about Analytics that won’t make so much difference to most users and are more for interest of GA specialists working on it all the time.
So in this summary we alert you to what we see as the major changes that every marketer using Google Analytics to review their digital marketing needs to know about – there’s been a lot of them in 2011. Many thanks to the analysts like Dan Barker, Helen Birch and Tim Leighton Boyce who have written tutorials on how to apply these new features which often don’t have any tutorials from Google when they’re introduced.
More guidance on how to deal with “not provided” missing search queries – 24th November updateAnother short update on this since it’s going to effect the accuracy of your analysis. There are two posts we recommend:
New analytics search queries update – 11th November updateImportance: [rating=4]
Google giveth with one hand and take away with the others – although many loved the new search queries feature from earlier in October there is a furore amongst SEOs that Google will not be sending natural search query information from logged in users to any analytics package. Although this is estimated to be sub 10% it will make approaches like gap analysis less accurate. Much of the annoyance is based around the queries still being available for paid Adwords users. Bit of a storm in a tea cup or not? Hopefully Google will revert on this decision.
There is discussion across many forums about the impact on smaller sites, but one of the best summaries of the impact on major sites is this from the bigmouthmedia blog. Note this is for Google US at the moment and there is no announcement from Google when it will be rolled out further.
“Not provided” refers to when the individual search keywords can’t be viewed in analytics although they are still registered as natural search visits. It clearly makes techniques like backlink analysis less meaningful although relative differences in phrases are still relevant.
Site flow visualisation feature – 19th OctoberImportance: [rating=4]
Yet another new feature in the new version of Google Analytics has been announced. It’s a more sophisticated version of the navigation summary. It shows page flow and flow between goals/funnel steps. It’s not rolled out yet, but Dan Barker has said he will do a summary when he explores it once it does:
You can see it enables you to review customer journeys and these can be segmented for more insight.
New analytics search queries update – 4th OctoberImportance: [rating=4]
Our update by Dan Barker explained how this feature, previously seen in Google Webmaster Tools can help you work out which natural keyphrases and landing pages give the most opportunity to improve natural search.
Google Real Time – 29th September 2011Importance: [rating=4]
At the same time as GA Premium, a major new feature was also introduced. GA Real Time is a new set of reports showing the source, content used and select keywords for current / active users on the site within the last 30 minutes.
This report opens new opportunities – read this review of 5 applications by Helen Birch.
Premium (paid version) of Google Analytics announced – 29th September 2011Importance: [rating=2]
The cost of GA Premium (stated at $150K minimum) means that it won’t be relevant for most businesses except corporates looking for support from Google Account managers and improvements to sampling.
Change to reporting of visit length – 11 Aug 2011 – ALERT – may change number of reported visits significantly?Importance: [rating=4]
On Thursday 11th last week Google Analytics notified a change it described as “a small change in how sessions are calculated in Google Analytics”. They said it should only give changes to visits of around 1%.
We’re alerting this to you in case you see larger changes when reviewing your analytics or differences between GA and other tracking systems.
For the record, the change seems to have been made to accomodate the new multi-channel features (media attribution path to purchase funnels). Since when any traffic source value for the user changes this is counted as a new visit.
The main basis for a session ending i.e. 30 minutes elapsed between page view remains.
You can read the announcement details here.
Launch of Google Analytics social plugin engagement for social media sharing analysisImportance: [rating=5]
With the launch of Google+ there wasn’t so much attention given to this release which enables you to report on Google+ shares and also Facebook and Twitter using data obtained from their APIs using the social media plugin. This is a big enhancement since the lack of reporting of social media reporting without event tracking was a weakness in Google Analytics.
Read more about social engagement reports and implementation.
The new release also enables you to see the impact of Google+1 within Analytics.
Multichannel funnels rolled out – June 2011Importance: [rating=5]
A great introduction by Tim Leighton Boyce explains how you can apply this to understand multiple customer touchpoints before conversion. Previously, this has required separate, more sophisticated systems.
New Google Analytics version 5 – Now available to All Users – 20th April 2011Importance: [rating=5]
To see the new interface just log-on and select “New Version”:
If you get confused by the new report menus checkout this handy Report Finder from Google for the New version.
For an in-depth review of the new capabilities, see our detailed analysis on 10 key features in the Google Analytics Beta from Dan Barker or my recommendations below for organisations using GA on when and how they should switch.
It’s also worth checking the Google Analytics Blog which has a series of posts on the new features, so far covering:
Custom Reports
Dashboards
Events Goals – see my summary on the many options for marketers to use these.
Google Analytics version 5 Beta announced – 17th March 2011Importance: [rating=5]
I’ll give my first impressions here and review the implications for marketers, but Dan Barker has a detailed analysis on 10 features in the Google Analytics Beta to consider.
Marketing implications – what we think you need to know about the new Google Analytics
1. Should we sign-up for the Beta?
Note that although we signed up we weren’t notified by email – we spotted a “New version” link at the top of Google Analytics, so keep an eye out for that
If you work for a smaller organisation and have many other plates to juggle I recommend you wait until the full release since the software mainly offers usability improvements and it won’t transform your sales
2. Application workflow. Google’s design team has considered the user journeys and have made some features more prominent to encourage usage – as i’ve been doing in my workshops for Econsultancy:
Google Analytics Intelligence – this is a great feature to save time – read my recommendations on this.
Custom reports – See my presentation – slides 24-7 on the types of custom reports to develop
Advanced Segments – I’m a huge fan of these and rightly these have been made more prominent – if you’re not using these, your really missing out on the opportunity to understand site visitor behaviour and change results.
3. Menu changes for accessing reports. As this screengrab from Dan’s post shows, these are dramatically different. So in a larger company, there is a need for retraining to understand these. The changes do seem logical and simplify, but i have heard some Beta users saying they have reverted to the previous version.
4. Dashboard gadgets and widgets. Apart from the changes to the menus, the second biggest difference is the addition of widgets and gadgets to help develop custom dashboard widgets. This was a strength of other web analytics tools like Yahoo! Web Analytics, Core metrics and Omniture. Now this deficiency has been addressed, this makes Google Analytics more suitable for enterprise use. However, the data can’t be filtered I think as it can in the other tools for a specific segment or condition so this remains a limitation.
5. Data / report type changes. You may be wondering whether there are new types of data or reports. There are no new data types I believe, just re-labelling of reports. The data that is available is the same, although Google have announced separately that they have dropped the connection speed feature.
Currently, there are no Benchmark reports in the Beta. Google have announced separately that they are improving these. It seems there was no time to include them in this version of the Beta, so we will let you know how these change.
6. Guidance on using the reports to improve marketing results. As someone who trains on using Google Analytics reports to get better results, I was interested to see whether this type of guidance would be built in. Well, no changes here, you still have to know the right questions to ask and where to go to find the answers. So I’m pleased there are still opportunities to help through training and consulting.
Overall though it will be much quicker and clearer to identify opportunities and problems, so the new release is a major step forward!
Integration with Google Webmaster Tools- February 7th 2011
Importance: [rating=1]
Marketing implications: This is a small evolution in capability, but I mention it as it shows the trend to integrating different data sources.
Recommended link: Announcement of Google Analytics Google Webmaster Tools Link
You're reading Our Summary Of Google Analytics Updates 2011
Ie9, Win8 Beta, Wp7 Updates, Microsoft Releases To Look Forward To In 2011
There are some releases that I look forward to from Microsoft more than others in the coming year. If you would have asked me at the end of 2009 which were the MS products I expected in 2010, I would have said Office 2010, Kinect for Xbox and Windows Phone 7. Microsoft’s latest iteration of the Windows mobile platform is also on my list for 2011, although what I’m actually waiting is for the software giant to perfect its release. 2011 for me is about the release to web of Internet Explorer 9, the first Beta of Windows 8 and some Windows Phone 7 updates. The Redmond company already noted that it will work to kick WP7 up a notch following the platform’s launch this year. The first update is expected in early 2011, bringing with it new capabilities such as Copy and Paste functionality. I’m also curios to see just how the software giant will manage to catalyze the evolution of Windows Phone 7 through updates in 2011. “We are working on updates that will take us to the next level. Plus, we have great support from the ecosystem including developers, operators and device manufacturers, which will add to momentum we are already seeing,” Achim Berg, corporate vice president, Mobile Communications Business and Marketing Group stated ahead of Christmas. With 1.5 million WP7 devices already sold, Microsoft already attracted over 18,000 developers to the Windows Phone Marketplace which features over 5,000 apps. Obviously, 2011 will also mean the delivery of the next major iteration of Internet Explorer 9. This particular release is exciting because IE9 is unlike any other release of IE. In fact, Microsoft stressed time and again that IE9 is closer to rivals Firefox and Chrome than to Internet Explorer 8, from multiple points of view, including performance, support and compliance. IE9 is of course, still in development at this point in time, with the Beta and Platform Preview 7 releases available for testers. Early adopters will be able to download IE9 Release Candidate (RC) in early 2011, Microsoft promised, revealing that a new feature will also be unveiled. “We plan to not include any Tracking Protection lists with IE9 in its release candidate. Essentially choosing a Tracking Protection list is a statement around what the consumer wants out of the box, and in some ways that is completely up to the consumer. “And the release candidate will be available early next year,” Dean Hachamovitch, Corporate Vice President, Internet Explorer noted in early December 2010. It has now been well over a year since the commercial launch of Windows 7, and it’s common knowledge that the planning for Windows 8 started ahead of the GA for Windows Vista’s successor, with the development process now in full swing. Microsoft’s silence on Win8 should by no means be mistaken for inactivity, as the company is hard at work building the next iteration of the Windows client and server. Speculation indicates that the first Beta for Windows 8 should drop sometime around mid-2011, but no later than the end of the coming year. Well, speculation, and the timetable that the Redmond company used for Windows 7, which is apparently similar to that for Windows 8. Of course, there are additional Microsoft products planned for launched in 2011, such as Windows Intune, the new version of Windows Home Server, Silverlight 5, etc. What are you expecting to see from the company in the coming year?
There are some releases that I look forward to from Microsoft more than others in the coming year. If you would have asked me at the end of 2009 which were the MS products I expected in 2010, I would have said Office 2010, Kinect for Xbox and Windows Phone 7. Microsoft’s latest iteration of the Windows mobile platform is also on my list for 2011, although what I’m actually waiting is for the software giant to perfect its release. 2011 for me is about the release to web of Internet Explorer 9, the first Beta of Windows 8 and some Windows Phone 7 updates. The Redmond company already noted that it will work to kick WP7 up a notch following the platform’s launch this year. The first update is expected in early 2011, bringing with it new capabilities such as Copy and Paste functionality. I’m also curios to see just how the software giant will manage to catalyze the evolution of Windows Phone 7 through updates in 2011. “We are working on updates that will take us to the next level. Plus, we have great support from the ecosystem including developers, operators and device manufacturers, which will add to momentum we are already seeing,” Achim Berg, corporate vice president, Mobile Communications Business and Marketing Group stated ahead of Christmas. With 1.5 million WP7 devices already sold, Microsoft already attracted over 18,000 developers to the Windows Phone Marketplace which features over 5,000 apps. Obviously, 2011 will also mean the delivery of the next major iteration of Internet Explorer 9. This particular release is exciting because IE9 is unlike any other release of IE. In fact, Microsoft stressed time and again that IE9 is closer to rivals Firefox and Chrome than to Internet Explorer 8, from multiple points of view, including performance, support and compliance. IE9 is of course, still in development at this point in time, with the Beta and Platform Preview 7 releases available for testers. Early adopters will be able to download IE9 Release Candidate (RC) in early 2011, Microsoft promised, revealing that a new feature will also be unveiled. “We plan to not include any Tracking Protection lists with IE9 in its release candidate. Essentially choosing a Tracking Protection list is a statement around what the consumer wants out of the box, and in some ways that is completely up to the consumer. “And the release candidate will be available early next year,” Dean Hachamovitch, Corporate Vice President, Internet Explorer noted in early December 2010. It has now been well over a year since the commercial launch of Windows 7, and it’s common knowledge that the planning for Windows 8 started ahead of the GA for Windows Vista’s successor, with the development process now in full swing. Microsoft’s silence on Win8 should by no means be mistaken for inactivity, as the company is hard at work building the next iteration of the Windows client and server. Speculation indicates that the first Beta for Windows 8 should drop sometime around mid-2011, but no later than the end of the coming year. Well, speculation, and the timetable that the Redmond company used for Windows 7, which is apparently similar to that for Windows 8. Of course, there are additional Microsoft products planned for launched in 2011, such as Windows Intune, the new version of Windows Home Server, Silverlight 5, etc. What are you expecting to see from the company in the coming year?
Qualcomm Makes A Slew Of Announcements At Mwc 2011
Qualcomm Makes a Slew of Announcements at MWC 2011
SlashGear is live at MWC 2011 in Barcelona, where Qualcomm just released a series of announcements about new product releases, including Quad-Core Snapdragon for Next-Gen Tablets, Next-generation Snapdragon Mobile Chipset, Commercial Availability of Gobi3000 Modules, Chipset with Support for Next-generation Release 9 HSPA+, New, Higher Speed LTE Devices, Netflix streaming on Android devices and much more. Continue after the cut to see the whole slew…Quad-Core Snapdragon for Next Generation Tablets and Computing Devices
The APQ8064 chipset has been designed to meet the requirements of next generation tablets with 28nm micro-architechture, redefining performance and achieving speeds of up to 2.5GHz per core. It also minimizes power consumption and heat generation, allowing for new, thin and light form factors.
Qualcomm Announces Next-generation Snapdragon Mobile Chipset Family
The new processor micro-architecture in the next-generation Snapdragon will redefine performance for the industry, offering speeds of up to 2.5GHz per core and delivering 150% higher overall performance, as well as 65 percent lower power than currently available ARM-based CPU cores. These chipsets will be available in single-, dual- and quad-core versions and include a new Adreno GPU series with up to four 3D cores, as well as an integrated multi-mode LTE modem.
Qualcomm’s Snapdragon Platform to Help Enable Instant Streaming from Netflix on Android Devices
Android devices powered by the Snapdragon platform will now have access to instant streaming of TV shows and movies from Netflix. Snapdragon processors are designed to deliver dynamic performance and media protection features in a turnkey package, allowing the devices they power to more easily pass through the approval process required for Netflix certification. Netflix video decoding is handled by highly efficient dedicated hardware, extending battery life and improving picture quality.
Qualcomm Announces Commercial Availability of Gobi3000 Modules
The next-generation embedded Gobi3000 certified reference design provides a combination of performance and flexibility enhancements, extending wireless leadership to multiple forms of connected devices. Gobi3000-based modules are now available from Huawei, Novatel Wireless, Option, Sierra Wireless and ZTE.
Qualcomm Announces Chipset with Support for Next-generation Release 9 HSPA+
The new Mobile Data Modem (MDM) will support HSPA+ Release 9, the latest version of the popular mobile broadband standard, which incorporates technology enhancements that help the chipset deliver data rates of up to 84 Mbps on the downlink. The MDM8225 will be fabricated using the 28nm technology node.
Qualcomm Delivers a Faster Mobile Broadband Experience with New, Higher Speed LTE Devices
The new Mobile Data Modem (MDM) chipsets, the MDM9625 and MDM9225, will support the LTE FDD and LTE TDD UE Category 4 mobile broadband standards, which offer peak downlink data rates of up to 150 Mbps. The chipsets also are backwards compatible with previous generations of LTE and other wireless broadband standards, giving consumers an uninterrupted broadband data connection on nearly any network around the world. The chipsets will be fabricated using the 28nm technology node.
Qualcomm Introduces 28nm Mass Market LTE/DC-HSPA+ Chipsets for Mobile Broadband Products
The new chipsets are anticipated to further drive broadband data products into the mass market on 3G and 4G networks, worldwide. The next generation MDM9615 will support LTE (FDD and TDD), DC-HSPA+, EV-DO Rev-B and TD-SCDMA, while the MDM8215 will support DC-HSPA+.
Qualcomm Demonstrates New Telematics Solutions for the Insurance Market and Commercial Fleet Industry
The new insurance telematics and driver safety solution for the automobile insurance market and commercial fleet industry provides in-vehicle connectivity for real-time driver feedback and actionable reporting to improve safety. It is now commercially available for the auto insurance market and will be released for commercial fleets in June 2011.
Xiam Recommendations Technology to Help Power Telefónica’s Personalized Customer Experiences
The integration of Xiam’s recommendation technology into Telefónica’s multi-channel touch points will enable Telefónica to provide its customers with content, services and offers uniquely tailored to their individual needs and interests across all of their connected devices. By identifying relevant and interesting content, Xiam’s technology will help Telefónica address the needs of their more than 300 million subscribers across Europe and Latin America.
Comment Mesurer Vos Réseaux Sociaux Sur Google Analytics
Ce guide en 6 étapes du suivi des réseaux sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux
Votre site Web est la pierre angulaire de la présence en ligne de votre entreprise. Aux côtés de votre site Web se trouve une aide précieuse : les réseaux sociaux. Il est important d’intégrer votre présence sur les réseaux sociaux et sur votre site Web afin de diriger continuellement le trafic vers vos ressources en ligne. Après avoir dirigé le trafic des médias sociaux vers votre site, l’étape suivante consiste à mesurer les fruits de votre labeur pour vous améliorer. Comme toujours, c’est à ce stade que Google Analytics s’avère bien pratique.
Google Analytics vous fournit des données pour connaître la provenance des visiteurs de votre site Web, et pour comprendre leur comportement sur votre site. En outre, lorsque vous configurez votre compte Google Analytics pour suivre et mesurer le résultat de vos initiatives digitales, vous avez la possibilité de vérifier le retour sur investissement des médias sociaux pour votre entreprise.
Pour vous aider à débuter, nous avons rédigé ce guide du suivi des médias sociaux dans Google Analytics, en 6 étapes faciles.
# Étape 1 : Établir les objectifs de votre site Web sur les médias sociauxAvant de commencer à suivre le résultat de vos initiatives digitales dans Google Analytics, il est nécessaire que vous déterminiez des objectifs sur les médias sociaux. Ces objectifs devraient faire partie de votre plan marketing digital et être alignés sur vos objectifs marketing et commerciaux au sens large. Si votre objectif est d’utiliser les médias sociaux pour augmenter le trafic vers votre site Web, créez des objectifs S.M.A.R.T. qui vous aideront à l’atteindre.
Par exemple : Pour augmenter le trafic vers un site Web de 15 % au deuxième trimestre, 100 tweets par mois seront dédiés à diriger le trafic vers le site.
# Étape 2 : Inscrivez-vous à Google Analytics # Étape 3 : Configurez votre code de suivi Google AnalyticsAfin de collecter des données sur le site Web à partir de Google Analytics, il est nécessaire de commencer par configurer votre code de suivi. Les données de suivi de page peuvent être collectées de deux manières : en utilisant Google Tag Manager ou en ajoutant le code de suivi directement dans votre site.
1) Google Tag ManagerCette approche est recommandée, car l’utilisation de Google Tag Manager simplifie la gestion de balises sur votre site. Il facilite l’ajout d’autres balises à votre site, comme les balises AdWords Conversion Tracking ou de remarketing, ainsi que la configuration du suivi sur Google Analytics. Suivez la procédure présentée dans la vidéo ci-dessous pour configurer Google Tag Manager.
Tutoriel Google Analytics – en anglais
2) Ajout du code de suivi directement dans votre sitePour ce faire, il est nécessaire de disposer d’un accès au code source de votre site Web et d’être à l’aise avec l’édition HTML.
Pour configurer le code de suivi de votre site Web :
4. Vérifiez votre configuration pour vous assurer que le code qui s’affiche dans Google Analytics est le même que celui présent dans le code source de votre site Web.
# Étape 4 : Configurez Google Analytics GoalsPour créer des objectifs, appliquez cette procédure de Google Analytics. (en français)
# Étape 5 : Comprendre les rapports d’analyse des médias sociaux 1) Rapport Vue d’ensembleCet Overview (Rapport Vue d’ensemble) vous permet de consulter rapidement le taux de conversion généré par les canaux sociaux. Le graphique de taux généré par les médias sociaux compare le nombre et la valeur monétaire de tous les objectifs atteints aux chiffres atteints grâce aux renvois en provenance des médias sociaux.
2) Référents par réseauCe rapport vous propose des indicateurs d’engagement pour mesurer le trafic issu de chaque réseau social. Il vous indiquera quels réseaux sociaux ont généré le meilleur trafic.
3) Activité des hubs de données 4) Pages d’accueilCe rapport vous permet de consulter des indicateurs d’engagement pour chaque URL. Vous pouvez savoir quel réseau social a généré du trafic vers chaque URL.
5) TrackbacksCe rapport vous permet de savoir quels sites contiennent des liens vers votre contenu et dans quel contexte. Vous pouvez utiliser ces données pour reproduire le contenu qui fonctionne le mieux et développer de bonnes relations avec ceux qui référencent fréquemment votre site.
6) ConversionsCe rapport permet de véritablement quantifier la valeur des médias sociaux pour votre entreprise. Le rapport Conversions montre le nombre total de conversions et la valeur monétaire des conversions générées par les visites en provenance des réseaux sociaux. Remarque : il est nécessaire de terminer l’étape 4 pour que les données renseignent ce rapport.
7) ExtensionsSi votre site contient des boutons pour le partage sur les médias sociaux, il est important de savoir lesquels ont été utilisés et pour quel contenu. Ce rapport fournit les données nécessaires pour savoir quels articles sont les plus couramment partagés et sur quels réseaux sociaux.
8) Flux d’utilisateursLes rapports Flux d’utilisateurs indiquent les chemins initiaux suivis par les utilisateurs des réseaux sociaux jusqu’à votre site. Si vous réalisez des campagnes assurant la promotion de produits spécifiques, il vous est possible de savoir si les utilisateurs de chaque réseau social sont entrés sur votre site par une page produit et s’ils ont continué leur visite sur votre site.
# Étape 6 : Faire part des données issues de ces rapportsMaintenant que vous avez toutes les données nécessaires pour démontrer que votre initiatives digitales dirigent le trafic vers votre site Web, synthétisez-les et présentez-les à votre patron, collègue ou associé dans une présentation PowerPoint ou Google Presentation. Prenez soin de n’inclure que les données qui coïncident avec les objectifs déterminés à l’étape 1. Il serait bien d’inclure des graphiques dans votre présentation, et 2 ou 3 phrases expliquant ce qu’ils signifient pour votre entreprise.
Par exemple, si vous souhaitez montrer l’impact des médias sociaux sur le trafic vers votre site Web, vous pouvez créer un graphique qui les compare aux autres canaux (comme le graphique ci-dessous), puis présenter la manière dont les canaux sociaux détenus et organiques dirigent la plupart du trafic vers votre site Web.
Nous espérons que ce guide en 6 étapes du suivi des médias sociaux dans Google Analytics vous mettra sur la bonne voie pour démontrer le ROI des médias sociaux. Souvenez-vous qu’il faut toujours : suivre, mesurer, analyser et améliorer, pour pouvoir constamment améliorer le contenu en ligne de votre entreprise.
Dirigez plus de trafic vers votre site Web avec Hootsuite.
Essayez Hootsuite Pro gratuitement pendant 30 jours !
Augmenter le trafic de mon site Web
Skin Of Our Teeth Illuminates Man’s Resilience
Skin of Our Teeth Illuminates Man’s Resilience CFA ends season with Thornton Wilder classic
Lorne Batman (CFA’13) (left) and Hampton Fluker (CFA’13) play Mr. and Mrs. Antrobus in CFA’s production of The Skin of Our Teeth, running through Friday at the BU Theatre. Photos by Chitose Suzuki
A multimillennial parade of catastrophes both natural and manmade threatens to wipe out an average American family, yet they and the human race survive in Thornton Wilder’s 1942 comedy The Skin of Our Teeth. Using farce, burlesque and satire, Wilder explores themes of tenacity and resilience, as well as the moral failings of our species. The playwright, who five years earlier had famously broken the so-called “fourth wall” between actors and audience in his classic Our Town, boldly dispensed with the prevailing realism among playwrights of the time in Skin of Our Teeth, an epic romp that spans from the dawn of the Ice Age to the not-so-distant future. He picked up a third Pulitzer Prize for the play.
Marking the close of its 2012-2013 season, BU’s College of Fine Arts is presenting the play through May 10 on the Boston University Theatre mainstage, under the direction of Sidney Friedman, a CFA adjunct professor of dramatic literature and directing.
“The play is about survival,” says Friedman. “God-awful things happen and we suffer, pick ourselves up, and go on.” The title is from a phrase in the Old Testament Book of Job, a catalogue of human suffering: “My bone cleaveth to my skin and to my flesh, and I am escaped with the skin of my teeth.”
The three-act play’s events swirl around the Antrobus family, their name a play on anthropos, the Greek word for man. “They are the family of man,” says Friedman. At the start of the play, Mr. and Mrs. Antrobus—archetypal characters—have been married 5,000 years. They are the parents of Henry, who in one of Wilder’s more heavy-handed references was formerly named Cain, and Gladys. The name of the family’s maid, Lily Sabina, is a composite of the demonic Old Testament Lilith and the terrorized ancient Roman Sabines. Oscar-winning actor Fredric March played Mr. Antrobus and a very young Montgomery Clift son Henry when the play opened on Broadway, but it was Tallulah Bankhead as Sabina who is most indelibly associated with the original production.
Wilder’s mischief goes far beyond his loaded use of proper nouns. As the play opens, the Antrobus family is joined in its 20th-century living room by a pet dinosaur and a woolly mammoth, as an ice age threatens extinction. This fanciful arrangement sets the tone for later scenes, among them Atlantic City near the time of the Great Flood (with strong parallels to the biblical story of Noah) and the postapocalyptic cinders of an epic war in act three. Although keeping true to the original in most ways, the director has relocated the Antrobuses from suburban New Jersey to suburban Massachusetts and woven in a BU subplot. “The play seems like it’s all happening in our vicinity,” says Friedman, who is directing a cast of 19 undergraduates and one graduate student. It’s a complicated play to stage, he says, involving 60 costumes and extensive sound cues, including simulated newsreels and television shows.
“The play is structured as three one-act plays, none of which resolve,” he says, noting that it is far more accessible to contemporary audiences than it was to theatergoers during World War II, who were puzzled by its metatheatrical bent. The Skin of Our Teeth doesn’t just break the fourth wall—it topples it audaciously, with actors periodically breaking character to grouse about the script in a play-within-a-play.
“The Skin of Our Teeth is a multilevel piece,” says Sarah Lowe, (CFA’15), the production’s dramaturge. “This is a story that exists over years, lives, and aeons, and we are only able to see fragments of it. The play is simultaneously three vignettes and one play, about a family, and about mankind.”
The Skin of Our Teeth cast includes Lorne Batman (CFA’13) as Mrs. Antrobus, Eliza Fichter (CFA’13) as Sabina, and Sam Tilles (CFA’13) as Henry. Mr. Antrobus is played by Elliot Norton award and IRNE award winner Hampton Fluker (CFA’13), seen most recently in CFA’s production of Athol Fugard’s Blood Knot, and profiled last February in the “Arts” section of the Boston Globe and the cover story in this week’s Boston Globe magazine section.
The Skin of Our Teeth concludes the season’s CFA keyword initiative: resilience.
The Skin of Our Teeth runs through May 10 at the BU Theatre, 264 Huntington Ave., Boston. Performances are Tuesday, May 7, at 7:30 p.m., Wednesday, May 8, at 7:30 p.m., Thursday, May 9, at 7:30 p.m., and Friday, May 10, at 8 p.m.; there is no performance Monday, May 6. Tickets are $12 for the general public, $10 for BU alumni, WGBH members, Huntington Theatre Company subscribers, students, senior citizens, and groups of 10 or more; members of the BU community can receive one free ticket with BU ID at the door on the day of the performance, subject to availability. Buy tickets here or call 617-933-8600. By public transportation, take the MBTA Green Line E trolley to Symphony or the Orange Line to Massachusetts Avenue.
Explore Related Topics:
How To Track Social Media Campaigns Using Google Analytics
Understanding how GA ‘UTM’ values can give you more insight into your social media marketing
This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.
With every month that passes, there seems to be an endless stream of new channels, terminologies, and the dialogue can be fascinating. But it can be very easy to get caught up with the new innovations and forget about what you’re currently doing. It seems that before you have got to grips with one channel there is another one to topple that, and it requires your undivided attention.
The evolving digital landscapeThe latest research on the use of different social networks shows that there is a huge choice of existing social media channels and a stream of new channels. We need to keep an eye on the new options, but this can sometimes get in the way of making social media marketing measurable in a meaningful way. We are too busy ‘doing’ social and trying to figure the best way of using them so measurement can be neglected.
As the digital world keeps expanding (let’s not forget you are dealing with email, website, PPC, SEO, remarketing, and content to name a few) it is very easy to get overloaded and overlook the key reason you attempted social in the first place.
Interestingly the ‘social’ nature of these channels are really useful for engaging prospects and customers (here’s a really interesting infographic summing up the 6 major social channels). Rather than the dodgy reputation that haunts sales departments (‘why are they not listening to me? Maybe it’s end of the month and they need to hit their commission’), social media allows you to build a relationship in an informal, personable, low-pressured way. Sounds like a good thing to do right….?
Measuring social engagementSo you need a way to measure engagement and how this translates to business results on your site.
When we talk to customers we find that most B2B marketers are naturally cynical and fall into one of two camps when it comes to social media marketing:
1. Those not doing it and thinking it is a waste of time and
2. Those doing it and wondering if it is a waste of time.
There’s that niggling feeling that there must be a way to make social media work that just won’t go away. In our experience that uncertainty is born out of a total lack of meaningful measurement.
Social media has a whole range of self-fulfilling metrics that enable those charging for their social media services to justify their own existence. The value of a retweet to the bottom line of your business is quite intangible.
Like any marketing activity, we must be able to track and measure its ROI. What is it delivering to the business in terms of opportunities? You cannot improve what you cannot measure after all.
Introducing how to use Google Analytics UTMs for measuring social media marketingDo you know what UTMs are and do you use them? If you answer ‘no’ I would suggest you’re missing out since tracking campaigns with them is one of the most underused and undervalued things in digital marketing.
At a practical level UTM parameters are bits of text added to the end of your URL, technically called a query string since they’re separated by a question mark from the web address.
For example, a URL with UTM values from this post taking you to CommuniGator’s GatorSocial page could be tagged as:
It helps you track where your links are coming from but more importantly the actual source and content. Once you have goals setup in Google Analytics you can use them to track all of your links and measure the success of marketing activities, like social media and guest blog posting.
To explain the full details of measuring social media, download our social media measurement whitepaper which will help you get the most out of you social media and make sure you are able to ascertain what value it is providing to your business.
The paper covers the five key areas below – I hope you enjoyed the read and find it useful.
1. Social Profiles: First Impressions Count
2. Audiences: Follow You, Follow Me
3. Content: A Kingsize Challenge
3. Analytics: Meaningful Measurement
4.Conclusion: Managing the Marketing Mix
Image Credit / Copyright: Marcel De Grijs/ 123RF Stock Photo.
Thanks to Simon Moss for sharing his opinions and thoughts in this blog post. Simon Moss is a Chartered Marketer with over eight years’ marketing experience gained primarily in the B2B marketplace. He currently looks after the marketing for CommuniGator and WOW Analytics, a leading digital marketing agency providing email marketing solutions and cutting edge technology that enables you to maximise the value of every visit to your website – identifying and naming prospects visiting corporate websites. You can follow him on LinkedIn or connect on Twitter. For more information on lead scoring and to receive a demonstration and trial, visit the WOW Analytics website or call us on 0844 880 2899.
Update the detailed information about Our Summary Of Google Analytics Updates 2011 on the Daihoichemgio.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!