Trending December 2023 # Seo Tactics To Capitalize On Market Position & Sales Gains Or Losses # Suggested January 2024 # Top 14 Popular

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The current worldwide pandemic is an unprecedented challenge in modern times, and the hardship it causes is still difficult to quantify.

For many commercial website operators, the worries are existential. The ongoing limitations on most people’s lives have a profound impact on customer behavior and thereby on the trajectory of entire industries.

They are at the same time causing increasingly bottled-up consumer demand that temporarily can’t be satisfied.

However, that will change in the months to come. With developing population vaccination initiatives, the prospect of a return to “life as we know it” starts to become real.

This opens up different avenues for website operators.

Their imminent decisions are bound to have lasting, long-term consequences for their website’s visibility in organic search results.

If your website is thriving, keep reading. However, if you are experiencing a substantial loss in organic traffic, feel free to jump to the ‘Falling Sales’ section.

SEO Tactics for Sustaining & Building on Growing Sales

Online retail, both business and entertainment streaming platforms, medical and healthcare portals, cargo, shipping, and storage providers are just a few examples of verticals experiencing an unexpected and ongoing boom in sales.

Frequently, shifting user needs correlate with an increase in demand which under normal, even most favorable circumstances could not be expected.

The expected reduction in user demand does not have to translate into business decline, because there lies an opportunity in the now abundantly available data to carve out a larger market share for the future.

Some verticals and individual online services have benefited massively from the effects of the COVID-19 pandemic.

Record Server Logs

Ongoing server log data recording is critical to support this goal.

Raw server log data is generated when users or search engine bots request a page.

Complete, unprocessed raw web server logs covering an extended period of time can be analyzed and provide priceless insights into website performance.

Server log analysis can uncover spam content injected by a malicious third party. It can help to gauge incorrect server responses, such as soft 404, which if amassed, will cause organic ranking losses.

It also has the potential to identify spider traps and provide insights into crawl budget prioritization.

The latter point provides potentially critical information regarding re-crawl cycle timelines, which can be extensive, ranging from several months to more than a year.

Specialized server log analysis tools, such as Screaming Frog or Splunk, provide actionable results and are best applied as part of a technical SEO audit.

Of course, any compelling audit has to cover an exhaustive range of relevant SEO signals including backlink quality, canonicals, content signals, hreflang annotations, internal linking structure, mobile-friendliness, site speed, structured data, SERP representation, and XML sitemaps, as well as user experience.


A brand is not a ranking factor for search engines, yet branding does impact CTR and therefore is critical towards successful SEO.

High brand recognition when paired with ongoing, testing-driven snippet optimization results in higher than average CTRs.

This is why with sky-high exposure, there’s an opportunity to imprint the brand on users and therefore significantly increase the chance for users to demonstrate a preference for the brand when competing with others for attention in search engine result pages.

Google, in particular, shows preference in rankings to websites which (other factors being roughly equal) are most popular with users.


Similar to brand recognition impacting CTR, page performance is critical towards bounce rate as a user satisfaction factor.

In a nutshell, the more users return to search results looking for an alternative landing page to the one they just abandoned, the lower the rankings of that abandoned website.

Consequently, managing user expectations means delivering content to users as fast as possible.

Google Lighthouse stands out among performance testing tools as the most reliable. It provides and explains a number of KPIs including Largest Contentful Paint (ideally under 2.5s) and Time to Interactive (ideally under 4s).

Google Lighthouse gives several critical SEO KPI metrics which determine rankings.

Site performance optimization can be complex, yet the overarching objective is simple: faster is better.

The hosting or cloud computing services used are one essential factor in providing a fast experience to users and maintaining a responsive service for frequent bot crawls.

In this regard, there are four superb service providers:

Amazon’s AWS Hosting Service.



And the likely unrivaled Google Cloud Platform.

Hosting a web service with a specific service provider does not directly boost rankings but it does help to ensure up-time, which is essential for crawling and landing page delivery to users.

Site performance must be considered in a larger context because of its critical importance for both crawling as well as a factor impacting user satisfaction signals.

Technology and or infrastructure changes tend to be costly and have lasting consequences if poorly handled.

Yet there’s the potential for market share gains when users’ expectations are met. This is why currently thriving website operators are well-positioned to use the torrents of relevant data and resources at their disposal to evolve their services into a better version and gain organic search visibility in the process.

SEO Tactics for Recovery from Falling Sales

For website operators suffering serious search visibility and consequently sales loss, the SEO call to action is imminent.

This includes industries such as travel, tourism, and subscription membership businesses.

Due to limitations currently imposed on consumers, many needs cannot be satisfied. In consequence, even for market leaders, organic search traffic has become anemic.

In the short run, this is obviously bad. However, from a long-term perspective, it’s an opportunity.

This is a one-off chance to revolutionize your online platform without any risk to anger users or lose existing clients.

Major initiatives such as domain and/or content migration, CMS change, transitioning to PWA or an entirely new tech stack, boosting page performance, scrubbing legacy backlink profiles, etc. are often tricky.

They rarely go entirely as planned and are frequently shelved for as long as possible in order to avoid the inherent risks.

Yet with no traffic and conversions to speak of right now, the risk is rather an opportunity in disguise.

This is the right time to prepare for the inevitable post-COVID-19 spending frenzy.

Website operators who plan long term and survive market consolidation will be confronted with fewer competitors.

There is little doubt that the initial consumer run will exceed any past record-breaking sales.

If your website rankings are in a slump due to COVID-19, you truly are in the winning position (even though it doesn’t feel like it right now).

The COVID-19 pandemic has led to a tremendous decline in organic traffic for some verticals.

Technical Audit

However, anyone with little in terms of organic traffic to lose at the moment must do one thing above all: conduct a data-driven SEO audit, preferably including server log analysis, provided that server logs have been recorded and preserved in the recent past.

The objective is to identify any and all website shortcomings including all structural, technical, and content issues, but also including off-page signals, especially regarding possible legacy backlinks lingering and holding rankings down.

And last but not least, the audit should look into any challenges stemming from poor Google Webmaster Guidelines compliance.

Because of the low volume of organic traffic, chances are that even large websites can be crawled at an expedited rate without causing any user experience harm.

House Cleaning

Prioritizing and actualizing the findings of a technical SEO audit are the next steps, in order to identify the most promising or challenging areas and decide upon the best course of action.

While solutions such as workarounds are preferred for addressing individual legacy problems, in this instance it is better to embrace radical new solutions, especially on a technical level.

That also includes removing or moving bits and pieces of the website which came into existence at some point in time but that do not help to make the website better for the main target audience — the customers.

The following examples outline how new TLDs can be used to move tutorials, user generated, press and media, user generated, lean or otherwise no-longer-desirable content to a new location:

These examples are not exhaustive.

They demonstrate that content that does not help a website to rank better, despite having some limited use that prevents it from being deleted, is best moved off the main domain.

Which parts of a website warrant moving is determined as part of the SEO audit and content review process.

The objective here is to reduce diluting content signals and preserve ideally only desirable, optimized landing pages.

Cleansing SEO signals of legacy issues include next to on-page technical and content signals as well as off-page signals, especially with regard to backlink quality.

Backlink profiles rarely undergo the same level of ongoing scrutiny, even though they have the potential to profoundly and lasting impact rankings.

Backlink analysis and clean-up are time and resource-consuming. Yet they are a necessary step towards Google Webmaster Guidelines compliance and a stepping stone towards improved rankings.

This is why a thorough backlink audit followed by uploading a compelling disavow file is in order, as part of the clean-up initiative.

Unique Selling Proposition

In the next step, the core of landing pages meant to perform well in organic search must be optimized with the single objective to demonstrate a unique selling proposition.

The term, widely accepted in the offline retail business, has not yet truly taken root in the online marketing industry.

The foundation of the principle rests on the fact that a website won’t rank long term unless it provides, in some way, a more compelling service than its competitors.

That unique selling proposition (USP) can include one or several elements such as ease of use, fast service, unbeatable reliability, wide product selection, or the largest community of fellow enthusiasts.

While the USP is part of the business model of any commercial venture, in the online world it must be communicated to the user at the point of first interaction — that is, through optimized SERP snippets.

Appealing snippets directly impact CTR which will be a more critical SEO signal than previously for websites that are bound to benefit from exceedingly large volumes of post-COVID-19 organic traffic.

In a nutshell, websites with optimized snippets that manage user expectations well are certain to exceed, not merely regain previous Google visibility.

That is, if they can demonstrate living up to user expectations.

Short of in-depth analysis, any website operator can glimpse an insight into how well their snippets perform when reviewing their GSC Performance report and while taking the impact COVID-19 has had on the data since early 2023.

High impressions next to low CTR % indicates poor snippets and therefore the potential for growth.

Managing User Expectations well, including providing a unique selling proposition, goes a long way towards establishing superior organic rankings based on user satisfaction.

There’s a reason why Google tends to show preference even for the most competitive commercial queries towards websites that are popular with users. This is consistent with their objective to keep Google user satisfaction consistently high.

That strategy rests at the core of the Google business model and can be exploited for the benefit of Google, website operators, and users alike.

Time to Act

Whether confronted with rapidly falling or skyrocketing search engine visibility, the COVID-19 pandemic represents in strictly commercial terms an industry disruption and ultimately a chance.

Once it has passed, market shares will be relinquished or gained, depending on how the opportunity is handled.

Winning sites can afford to use it as a springboard and utilize the opportunity to organically evolve into substantially improved versions.

Losing websites must use it as a chance to reinvent their platforms, or abandon the hope of becoming a major force in their online niche.

For a few — those who dare to take initiative and commit to undertaking radical steps — the current situation will ultimately translate into lasting online success.

More Resources:

Image Credits

All screenshots taken by author, March 2023

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How To Make Money On Tiktok In 2023 (12 Tactics)

Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app.

If a water park influencer can make money on TikTok… why shouldn’t you?

For anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos, TikTok can offer the chance to make some cold hard cash.

After all, there’s a huge audience on this thriving social media platform, eager to be entertained (and maybe even spend some money in the process).

It’s no surprise, then, that many people have already figured out how to earn money on TikTok — some even consider it a full-time job.

But whether you want to go all-in or explore a new side hustle, your journey to become a TikTok business whiz needs to start with a little research. And you’ve come to the right place.

Read on for the best strategies to start making money on TikTok (or watch the video below!).

Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

Can you make money on TikTok?

Yep, you can absolutely make money with TikTok… and many, many people do. (We see you and your Tesla Model X, Addison Rae.)

There are a few different ways to make that sweet, sweet bank.

To earn money directly from TikTok, join TikTok’s Creator Fund. To do this, you need to have a minimum of 10,000 authentic followers (sorry, bots!) and have accrued at least 100,000 views over the last 30 days. (You also need to be 18 or older and live in the U.S., U.K., Germany, France, or Spain.)

Beyond this official, app-funded method of earning cash, there are plenty of other ways that you can make money on TikTok — even if you don’t have a ton of followers. (These strategies will probably look familiar if you’ve already checked out our guides to making money on Instagram and Youtube.)

Let’s get into it!

12 ways to make money on TikTok 1. Sign up for TikTok Creator Next

Creator Next is the portal for TikTok users to access all of the app’s monetization features.

As TikTok puts it: “TikTok Creator Next aims to help creators monetize as they grow and develop their communities on the platform. When you join TikTok Creator Next, you receive access to tools and features that allow you to turn your creativity and passions into something greater, whether that’s a side hustle or a business.”

To join TikTok Creator Next, you need to meet the following eligibility requirements:

Be 18 or older

Have a minimum of 1,000 video views in the last 30 days

Meet the minimum follower requirement for your region

Be based in the U.S., U.K., German, France, Italy, or Spain

No Business Accounts allowed!

Via TikTok Creator Next, you can access a few different monetization features… though each has its own threshold of eligibility.

TikTok Creator Fund

On July 22, 2023, TikTok announced their new Creator Fund, pledging to give $200M U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”

The internet—and the world—ate it up, and only a week later, they announced that the fund would grow to $1B U.S. by 2023. So how do you get your hands on that sweet creator cash? The app has a few boxes you have to tick before you can start making :

Be located in the US, UK, France, Germany, Spain or Italy

Be at least 18 years of age

Have at least 10,000 followers

Have at least 100,000 video views in the last 30 days

Have an account that abides by TikTok Community Guidelines and terms of service

TikTok Creator Marketplace

If you’re based in one of several approved countries, you can join the TikTok Creator Marketplace to be connected with sponsors and brands. Any brand can join, but influencers need to be invited or apply to access the Marketplace. As of December 2023, there are 800,000 creators from across the globe on Marketplace.

Live Gifts and Video Gifts

Creators using TikTok Creator Next can receive “gifts” from viewers on their Live videos or regular TikTok video posts. These digital gifts can be converted into dollars and withdrawn.

More on TikTok gifts here.

2. Partner with a brand you trust

Sponsored content on TikTok is defined as content for which you receive something of value. That’s the goal, right? For example, a brand might pay you to make a TikTok video talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. (Though we’re not recommending taking any free skydiving offers).

And while Instagram continues to hold the #1 spot as the influencer-brand partnership platform of choice, TikTok is making a strong play for the top.

Source: eMarketer

But just because brands might offer you an opportunity doesn’t mean you need to take it. Even if a payday seems sweet, it can be a mistake to partner with companies whose views don’t align with your own. The way you engage with your audience is uniquely yours. Your followers may care about your inspirational soup metaphors or how many languages you can speak or manicure, but they care about your ethics, too.

Here are some tips for getting started with sponsored content:

Only reach out to brands or organizations you really love

If your TikTok is all about your raw vegan journey, and all of a sudden, you start posting about your favorite local burger joint, your followers will see right through you. Not only is this confusing, but it also makes you look like a sellout. So, make sure that your sponsored content aligns with your regular content.

Make a press kit for your TikTok account

A press kit is like a movie trailer for yourself. It hypes up all of the great things about you (and gives brands good reasons to work with you) and includes contact information, photos, and notable achievements. Make them want to see what happens next, a bag of popcorn in hand. Websites like Templatelab offer press kit templates for free.

Create a few non-sponsored posts

Brands will want to see that you have what it takes to drive sales to their business. Making a couple of (non-sponsored) posts chatting up your favorite pair of shoes will make that elusive specialty sock brand more likely to want to partner with you.

Use the Branded Content toggle

People don’t like being deceived—and it turns out apps don’t like it either. TikTok created the Branded Content toggle to make sure that users were being transparent. If you’re creating content for sponsorships, hit the button (or risk your video being taken down).

3. Partner with an influencer

Post TikTok videos at the best times FREE for 30 days

Try Hootsuite

This is the reverse of the first strategy. If you are an established business looking to grow your presence (and make money) on TikTok, reach out to an influencer whose content aligns with your brand.

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. In other words: influencers have influence.

Will we ever know how many Swarovski earrings Bella Poarch sold? Maybe not, but you can bet it was worth Swarovski’s while to get in front of 9.4 million people.

Outside of the TikTok-sanctioned Creative Marketplace, you could also search for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll through the content. Or, just explore the app yourself, liking the videos you like and ignoring (or hitting “Not interested” on) the ones you don’t. The app will start showing you what you want to see. It’s scary smart like that.

Take your time scrutinizing each creator’s page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Stay away from problematic TikTokers. It’s 2023.

4. Sell products directly through TikTok

TikTok Shop offers brands the opportunity to integrate ecommerce directly into the app — it’s like your own little digital storefront.

Brands can also collaborate with creators to sell products through their channels. You can showcase and sell your products via your TikTok videos, TikTok Live, and the product showcase tab.

If you are a Seller, you must be located in the UK, Chinese mainland, Hong Kong, or Indonesia. You must also be able to prove it with a phone number from that region, a certificate of incorporation for your business, and identification.

If you are a Creator, your account must be in good standing. Plus, you have to:

Have 1,000+ followers

Have 50+ video views in the last 28 days

Be 18 years old

Learn more about setting up your TikTok Shop here.

5. Earn money through affiliate programs

You don’t need to make your own merch to sell something on TikTok. You can just use affiliate marketing links to earn a percentage on sales.

#WaterTok influencer TayTayyMarie shares affiliate codes for water syrups in captions, and has a link in her bio that directs to an Amazon store with her favorite products (for which she’ll earn commission).

6. Create promotional videos for your product or service

If you’ve already established merchandise, this is the most obvious route for money making: create TikToks that show off your products or services, including all the details that make them unique (our free caption generator can help!).

Make sure you include a link to your website in your bio.

You can also create your own, personalized merch, like Italian Greyhound (and proud gay icon) Tika the Iggy did. The dog’s owner, Thomas Shapiro, sells Tika-branded clothing online. Makeup brands like Fenty Beauty and Cocokind are also killing the merch game.

Sometimes, you’ve got to spend money to make money.

8. Offer premium paid content

The beauty of TikTok is that it’s free for anyone to obsess over for hours each day… but a really beloved content creator may just be able to convince their followers to invest in a VIP experience.

Many TikTokers offer paid premium content off of the site — for instance, via Patreon. The TikTok videos offer a taste of what paid subscribers are in for. Even if just a fraction of your audience is willing to pay a few extra bucks for exclusive monthly videos or a special, supporters-only podcast, that can add up over time.

Consider paid content like exclusive live chats, or access to an exclusive community Discord channel, or a special monthly video series available to subscribers only. Or maybe your TikTok channel can be a little taste of the paid course you offer on Thinkific… get creative with how you can use free content to promote the extra-special stuff.

Toddler experts at Big Little Feelings use TikTok videos to share helpful tips about parenting… but each one directs viewers to learn more from their paid online course.


Can we let you in on a secret? You can lower the intensity, frequency, + duration of your toddler’s tantrums, starting TODAY.🤯 If you have a toddler, you’re living inside of a tantrum tornado🌪️ The crayon is too “purpley” or they wanted you to peel their banana BUT NOT LIKE THAT🌪️ But, the way that WE, the parents, respond to the tantrum can either shorten the duration + intensity – or make it last longer + go harder.🤯 🌈 When we say, “Stop crying!” “calm down” → just like if someone told YOU to “calm down” when YOU’RE upset, they’re gonna explode MORE, longer, harder. 🌈 When we say, “FINE! One more episode of Elmo” → your kid just learned next time they should tantrum harder, + longer to get that Elmo. So, instead, the key to taming those tantrums? ✨ACCEPT THEM✨ Here’s your 🌪️ script: ✨SEE THEM: “I hear you really wanted more iPad time NOW.” ✨OK THE FEELING: “It’s ok to feel mad/sad that iPad time is over for today.” ✨BOUNDARY: “We will have more iPad time tomorrow.” Notice how “allowing the tantrum” doesn’t equal “allow them to have anything they want.” They’re allowed to ask, + we’re allowed to hold boundaries. Support them through their upset feelings. You’d be SHOCKED by how simply saying, “I see you’re feeling mad/sad. That’s tough.” Can be a game changer in and of itself. And, while we have TONS of tricks that dramatically shorten tantrums, they will NEVER go away entirely, they’re actually healthy. Wait WHAT?! “How could a tantrum be healthy? It’s a totally inappropriate way to deal with feelings/wanting something!” Here’s the DL on those toddler tantrums: 🧠 Their brains haven’t yet formed the areas that help manage emotions 🌪 Since they don’t have strong language skills yet, they express through their bodies ⚡️Their concept of time is totally different, so they can’t understand why something can’t happen RIGHT NOW ✨Toddlers have a lot of emotion + energy and, just like adults, need a HEALTHY release in the form of crying ✨Struggling with tantrums, power struggles + disciplining in a way that both WORKS + protects your child’s self esteem? Our course, Winning the Toddler, is here to help! For people w/ kids ages 1-6. Link in bio✨ #respectfulparenting #toddlers

♬ original sound – ♥️⁉️

Of course, that paid content better be worth it, or you’ll be losing subscribers as fast as you gain them.

9. Consult for other brands and businesses

If you’ve managed to crack the TikTok code and regularly create engaging content that delights audiences and winds up on the For You Page, why not use your special skills to help other brands do the same?

Talented TikTokers can use their own accounts as a portfolio: proof of just what they can do. Some businesses will pay big bucks to outsource social media content to someone young and cool who knows just how to appease the algorithm.

Lizza Prigozhina, for instance, has parlayed her TikTok talents into a business as “the queen of New York real-estate TikTok,” getting paid to make videos for realtors.

10. Collect gifts from your viewers

Gifts are a way for viewers to show their appreciation to creators. It’s a little bit convoluted but stay with us here because, ultimately, gifts from the fans turn into cash money for you.

1. TikTok users purchase “Coins” from TikTok that they can use to buy virtual Gifts.

2. When they’re watching a Live stream or a video that they think is really amazing, users can send that “gift” to the creator. (Only creators who have signed up for TikTok Creator Next access will be able to receive gifts, though.)

3. Those “gifts” then get converted into “diamonds,” and once a creator has enough “diamonds,” they can cash them in for real, actual money.

Two coins are worth one diamond, and one diamond is worth… $0.05. So a big, generous audience is really the only way gifts are going to work as a true financial opportunity.

11. Collect Tips

If you’ve opted into TikTok Creator Next, you’ll be able to activate the Tips function… provided that you live in a location where Tips are available, of course.

Tips are connected to a Stripe account, so you’ll need to set that up first. Once you’ve activated TikTok Tips, a Tips button will be visible to your audience. If they like what you’re up to, they can tap the button to send you a predetermined tip amount or a custom amount.

12. Refer your friends

Weird but inspiring fact: you can make money on TikTok without even having a single video or follower. Just go hard into the TikTok Rewards referral program.

Copy your unique referral link from your profile, then share it with friends and contacts. If those friends join and start using TikTok, you’ll get reward points that you eventually can redeem. More about eligibility here.

TikTok users can also earn TikTok Rewards by watching videos and participating in specific events listed on the Activities Page.

5 tips for getting paid on TikTok 1. Be authentic

If the big book on social media had a moral, this would be it. And as hard as it is to believe that authenticity is important in our highly filtered world, internet users crave genuine content.

User Ox Zung climbed the TikTok charts thanks to his boyish charm and silly videos. His 54.8 million followers aren’t there to buy anything; they’re just enjoying his antics… but when the time comes for him to monetize his content, he’s got an incredible audience of people who know and trust him.

Whether you’re hopping on a dancing trend or showing off your crochet frogs, stay true to yourself. It’s the surest way to gain followers you’ll keep—and hopefully, earn some real money.

2. Be transparent

This goes hand in hand with authenticity. The rules around posting sponsored content and divulging when you get free stuff are pretty foggy, but it’s always better to err on the side of caution.

TikTok’s branded content toggle adds a disclosure for you (#Ad), so make sure you use it when appropriate.

3. Look to your favorite creators for guidance

If you’re not sure where to start, start scrolling. Odds are, some of your favorite creators are making money from TikTok. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in alphabet soup—and try to put those same strategies into action.

4. Don’t ditch your regular content

If every single one of your TikToks is sponsored content or promoting something, your followers will lose interest. You gotta play it cool.

Rug designer H.H. Hooks doesn’t just try to sell you rug-making kits… she shares soothing sensory videos about how rugs are tufted and prepped.

Even big brands like Ben & Jerry’s post TikToks presenting their office dogs’ Halloween costumes. Don’t always make it about money.

5. Post at the right time

Getting your content in front of viewers is key to earning engagement and racking up views — which means deciding when to post can be just as important as what to post. (Check out our cheat sheet for the best times to post on TikTok.)

Using a social media management tool like Hootsuite to schedule your TikTok posts can help you optimize your content’s reach.

6. Don’t give up

Making money on this social network isn’t easy. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And she does it with the self-assurance of a 22-year-old who makes $5 million a year.)

If you get shut down by one brand or influencer, keep trying. Hard work pays off—literally.

How much do TikTokers make in 2023?

As seen above, there are many ways to make money on TikTok, and how you decide to monetize your content will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

Who makes the most money on TikTok?

The top earners on TikTok don’t change much year over year. In 2023, the TikTokers who made the most money were….

1. Charli D’Amelio, $105,770 per post. The American influencer was an early adopter of the platform, and it’s paid off. As of the writing of this story, she has 150 million followers thanks to her sick dance moves (and probably also her beautiful face).

2. Khabane Lame, $92,270 per post. Lame is a Sengalese-Italian social media phenomenon thanks to his internationally beloved comedy videos. As of April 2023, he had 151 million followers, making him the most-followed user on the platform.

3. Bella Poarch, $66,829 per post. American TikTok star Bella Poarch has 92.8 million followers. She scored one of TikTok’s early viral hits with a hypnotic lip-synch, and still regularly gets millions of views on her videos. Her sponsorship deals aren’t the only way she’s making money, though: Poarch has turned her fame into a music career.

How many videos do you need to make money on TikTok?

There is no set number of videos you need to have to make money on TikTok. Instead, money-making potential comes from the number of followers you have. You can’t join the TikTok Creator Fund unless you have 10,000 followers.. It’s also extremely challenging to make money in any other way (see our list above) if you don’t have an audience.

So focus on quality, not quantity: videos that are engaging, entertaining, and informative that will organically help you grow your follower count.

For everything you need to know about making your TikTok the best it can be, explore our TikTok strategy guides here.

Grow your TikTok presence alongside your other social channels using Hootsuite. Schedule and publish posts for the best times, engage your audience, and measure performance — all from one easy-to-use dashboard. Try it free today.

Get Started

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Fake Seo Case Studies On Facebook

There is an increasing trend of publishing SEO case studies on Facebook to show how a tool or service can help increase search rankings and traffic.

At least one Facebook Group admin is taking action to challenge and remove them because they are designed with an agenda at best and are outright fakes at worst.

SEO Case Studies Tell Only One Story

A common problem with SEO case studies published on Facebook is that they are expressly designed to tell you a story of success in defeating Google’s algorithm.

If there is one constant in search marketing it may be the understanding that there is no sure thing or guarantees in SEO.

No SEO tool or person can guarantee specific results that are based on a third party.

Yet some SEO case studies published in Facebook groups are designed to create the impression that the tool can outwit Google.

Flaws in SEO Case Studies Published on Facebook

I don’t mean to say that all SEO case studies have issues.

One of the most consistent flaws I see in many case studies is that they are based on local geographic based keyword terms.

Except for highly competitive areas like injury attorneys, local search keyword phrases are relatively non-competitive, especially in small towns.

It’s easier to rank a page for the name of a small town and keywords than it is to rank for more competitive phrases in larger metro areas like Los Angeles or New York City.

One literally does not need a tool or that many backlinks to rank well for the name of a small town and local-search related keywords.

This lack of competition is why so many case studies are based on local geographic based keywords, particularly with city names that relate to smaller towns.

Rather than pick on an actual SEO case study (which I don’t want to do) I will use an SEO competition as an illustration of the ease of ranking local search keyword phrases.

The competition a while back was to see who could rank and hold on for the search phrase, Rhinoplasty Plano Texas.

The winner of that competition was a website constructed almost entirely of Lorem Ipsum Roman Latin words.

Only the heading tags were written in English.

The winners of that competition demonstrate a weakness in Google’s algorithm within low volume search queries that are tied to a low population geographic area.

That weakness tied to a local search queries in a low population area can be exploited to create an SEO case study that appears to show positive results in terms of how many search queries a site begins to rank for.

There are two kinds of successes that are variously claimed in SEO case studies published on Facebook:

Amount of keywords a site is ranking for

Increase in traffic

How Did a Latin Language Site Rank for English Keywords?

There were a lot of things going on to power that ranking.

But the chief reason is the low search volume for that search phrase.

Google is very much about showing users what they want to see.

But Google tends to do less well determining what users want when users are not searching with a particular set of keywords, like Rhinoplasty Plano Texas.

There was close to zero search query volume and trivial competition.

The fact that a webpage composed almost entirely of Latin could rank for the phrase Rhinoplasty Plano Texas is as much a reflection of the low competition for that phrase as it is an exposure of a weakness in Google’s algorithm that allows a non-English website to rank number one for a low competition keyword phrase.

Next time someone shoves a case study in your face, check to see if it’s based on local search keywords, most times it is.

Choosing a trivial search phrase is one way to help tilt an SEO case study so that it produces seemingly positive results.

100% Fake Case Studies

Another way hustlers generate business is by using fake case studies.

These unethical people don’t even bother to rank a site in an easy niche.

They just copy a Google Analytics graph from someone else’s case study and claim it as evidence that their link building service produces results.

They publish screenshots of web traffic analytics graphs with marks indicating the date links were added after which the analytics report shows the search traffic growing exponentially.

They usually don’t show you the keywords so you can check if the site is ranking, they rarely show the site or the actual amount of traffic.

There are a lot of specifics missing.

But more importantly, some of those web analytics screenshots are fake.

This is a big problem on Facebook Groups because the most unscrupulous and ambitious will show up to deceive people.

Fake SEO Case Studies on Facebook

I asked Steven Kang (@SEOSignalsLab), the administrator of the private SEO Signals Lab Facebook group about these fake case studies.

This is what the Steven Kang said:

Engaging screenshot posts in large SEO groups mean more people in their funnel for link building vendors and tool makers.

Translated, there is a huge commercial-driven motive standing behind each forgery. Some are calling this justifiable marketing and I completely disagree.

To discourage dishonest posts, I am requiring each poster to allow on-demand inspection and provide proof of the screenshot data to trusted moderators.”

There was a guy in that Facebook group earlier this year who was posting screenshots of his client work and Steven kicked him out of the group and deleted every post he had ever made in that group.”

Generating Traffic is Trivial

It’s easy to create a case study using a brand new domain to create the illusion that several hundred visitors per month are a direct result of their efforts.

Creating a website and taking it from zero to several hundred visitors per month is also relatively easy to do.

It’ll look great on an analytics graph yet it’s not always particularly meaningful.

Case Studies Disappear When Challenged

I don’t mean to say that all SEO case studies published on Facebook are fake.

But the problem of fake SEO case studies published on Facebook has become so problematic that Facebook Administrators like Kang require that anyone posting a case study allow inspection of things like Google Analytics data.

That requirement has dramatically cut down on the number of people sharing case studies in that Facebook Group.

When confronted with an SEO case study, be skeptical.

It’s OK to ask to demand to see specifics like keyword phrases and domain names in order to judge the truthfulness of their claims.

As Kang noted, SEO case studies are done for lead generation, these people want your money.

It’s not unreasonable to demand more information about the case study before handing over your money.

6 Tactics To Improve Your Mobile User Experience

Mobile user experience is becoming a key priority for brands as they look to engage with their audiences in this multi-channel, multi-device environment.

This ‘mobile first’ index is on the way and, combined with the increase in consumers using voice search, getting the key user experience components for your mobile strategy has never been more important. Not only could poor mobile user experience cost your brand customers on mobile, it could potentially cost you visibility on desktop when the mobile-first algorithm arrives.

We’ve taken a look at the current trends that are most crucial to mobile search, and what you should be considering in your overall mobile strategy.

Here are six key tactics to consider as you look to ensure that you’re providing the best possible mobile user experience:

App Store Optimisation (ASO)

Progressive Web Apps (PWAs)

Smarter User Input

Conversational Keywords

Responsive Design

Accelerated Mobile Pages (AMP)

App Store Optimisation (ASO)

Mobile applications represent a significant investment for brands, and they represent a significant consumer communications channel, yet few brands are seriously thinking about how their applications end up on the devices of the audiences that they want to reach.

Whilst many brands will push their mobile applications across various engagement channels, what many don’t consider is how and where their apps appear in the respective iOS and Android app stores.

According to Google Insights, 40% of all smartphone users will browse the app stores to discover and download new apps, and app store browsing (as opposed to direct app promotion) remains the most popular way for users to discover new mobile applications. The consumer behaviour means that there are potentially big returns available for ensuring that your app store listings and your app pages are fully optimised for both the right keywords and the right categories within the respective app stores.

ASO requires the same level of intelligence that you would apply to your search engine optimisation. As with any SEO campaign, it is imperative that you understand how your customers are looking for your product.

Progressive Web Apps (PWAs)

Progressive Web Applications (PWAs) have become a key topic of discussion within the digital community over the course of 2023-17, and this is yet another attempt to improve the user experience across mobile devices.

A PWA is somewhat different to a traditional mobile application in that it is effectively a “hybrid” of regular web pages and a traditional mobile application.

PWA’s main selling point is the ability to bring features from native apps to the mobile browser, such as push notifications and ability to be fully functional in uncertain network conditions. Similar to native apps, PWA’s can be installed and live on the user’s home screen, without the need for an app store listing. As with native apps, they offer an immersive full screen experience that can re-engage users with push notifications.

Although still very much in their infancy, PWA’s have already had huge success for brands that have adopted them, some of which have reported a 104% improvement in conversion rate. Other adopters have reported a four-fold increase in engagement.

PWA will not necessarily be suitable for all brands, but it should be a consideration for e-commerce websites given that these offer an opportunity to improve conversion rates, customer retention and reactivation.

If you are looking to release a progressive web application, consider Google’s best practice guidelines and requirements, and ensure that it accurately synchronises with your mobile website in order to avoid any detrimental impact on search visibility.

Smarter User Imput

Despite undoubted improvements since the first smartphones landed in our hands, inputting text data into a mobile device remains a clunky and sometimes frustrating experience.

If you’re capturing data, smart forms and auto-fill features are now a common tactic to help users submit their data accurately, and to reduce the bounce rate on form submission pages.

And with most smartphone devices equipped with some form of camera, think about how you can use this as an input device, and reduce the reliance on text input.

Some retailers, have started introducing ‘photo search’, where a user can take a photo of an object, and then find products that appear to be similar to that product – a great feature for furniture retailers, for example.

Cameras are also being used as effective payment devices, with many retailers now using character recognition software that allows users to ‘photograph’ their credit or debit card at the payment screen. This reduces the risk of abandoned carts that could be lost due to typing errors that may, in some cases, lead to declined payments.

Conversational Keywords

Amazon is expected to ship more than ten million of its Echo personal assistants in 2023, more than 20% of Google searches on mobile are by voice, and it is expected that more than 200 billion voice searches will take place by 2023. In short, voice search is here, and it’s here to stay.

The growing trend that is voice search is forcing brands to think more carefully about how their web presence can accommodate voice search and, in particular, the more conversational search terms that voice search has given rise to.

Creating conversational content is crucial to voice search, as many users do not type the way that they speak. For example, a searcher would normally type “wavy hair tutorial” to find out how to style their hair with waves. But when that information is sought via voice, it suddenly becomes a different search, and users will ask more complete questions such as “how do I make my hair wavy?”.

By tailoring your content around more conversational queries, not only are you increasing the chances of being visible within the answer box results, you’re also increasing your chances of your content being utilised by the likes of Amazon’s Echo and Google’s Home devices.

Responsive Design

Responsive web design isn’t a new concept. Web developers have been creating responsive websites for some time, whilst the ‘Mobile Friendly’ update of 2023 forced the hands of many brands into making sure that their web presence translated well to mobile.

But responsive design is still a pertinent issue to raise. Not necessarily because the web is still littered with big-brand web pages that don’t translate well to mobile, but because the imminent mobile-first search algorithm is going to make responsive web design much more relevant.

Many brands responded to the mobile friendly update by launching what became known as m-dot websites – essentially copies of a desktop website that were tweaked for mobile and appear on an chúng tôi or chúng tôi sub-domain. It was a quick-fix solution that allowed brands to meet the compliance criteria of the mobile friendly update and avoid a loss of search visibility, without having to go through a lengthy full web redesign project – a process that on large ecommerce sites can take several months and requires the support of a host of different stakeholders.

Accelerated Mobile Pages (AMP)

Announced in March 2023, accelerated mobile pages (AMP) is a Google-led initiative, developed following discussions between major digital publishers and technology companies about how mobile user experience could be improved.

AMP is designed to address three key issues with the mobile user experience:

Improve page load times and allow users to access content more quickly.

Reduce the level of data usage and bandwidth over 3G/4G connections.

Improve mobile user experience.

AMP pages boast a load speed up to four times faster than an equivalent non-accelerated mobile page, and use 10 times less data over 3G & 4G networks. Most of the content is cached by Google and unnecessary elements can be loaded last, or not loaded at all.

In August 2023, Google announced that it was rolling out AMP pages to the regular organic SERPs, and began to deliver messages within Search Console encouraging webmasters, particularly those of large e-commerce websites, to produce AMP versions of their regular HTML pages in order to “be shown in Google”.

Whilst, as of June 2023, AMP is not considered to be a ranking signal and is still a concept that is in its infancy, Google is strongly encouraging brands to invest in AMP pages, with suggestions that this will become a ranking signal in the future.

Creating AMP pages is a relatively simple technical fix, and represents a straightforward way of creating a much faster and user-friendly internet experience. It will help your audiences to access your content much more quickly and reduce the number of visitors lost due to poor page speed.

B2B Brand Awareness Tactics In 2023

According to the 95-5 rule, at any given time, only 5% of B2B buyers are in-market.

Figure 1. Presence of in-market and out-market potential buyers through the sales funnel

Source: LinkedIn Ads Blog

To achieve this, a company needs to implement brand awareness efforts to keep the brand name top of mind for the future buyers. In this article, we help you by explaining what B2B brand awareness is, why it is important to companies and by offering tactics for a successful marketing campaign to create awareness for your brand.

What is B2B brand awareness?

B2B brand awareness refers to the extent to which businesses within a specific industry or market are familiar with and recognize the brand, products, or services of another business.

The concept is similar to B2C brand awareness, but it specifically focuses on the relationships and interactions between businesses, rather than between businesses and individual consumers.

Building brand awareness campaigns is crucial for businesses that offer products or services to other businesses, as a strong brand presence can lead to increased trust, credibility, and ultimately, more business opportunities.

What are the factors contributing to B2B brand awareness? Brand identity Sincerity and authenticity

According to Forbes, the most important factor for customers in selecting a company is their authenticity.

In fact, LinkedIn’s B2B Institute found out that creating brand awareness through emotional strategies outperforms doing it through rational strategies by 7 times (Figure 2). Therefore, building your brand awareness around emotional strategies that target sincerity and authenticity is an important factor.

Figure 2. The impact of emotional strategies vs rational strategies on brand messaging to customers

Source: LinkedIn Ads Blog

Brand consistency

Maintaining a consistent brand perception across all marketing channels, including websites, social media, marketing materials, and trade shows, helps businesses build a strong brand image that is easily recognized by other businesses.

Marketing efforts Analyst relations

Analysts can help brands leverage trusted 3rd parties to increase their brand recognition. For more, you can check our article on how to achieve analyst relations.

Content marketing

Creating and sharing valuable, relevant, and informative content targeted at other businesses can help a company to have the industry thought leadership and increase brand recognition.

Check our article to learn more about content marketing challenges and how to overcome them.

Customer testimonials and case studies

Showcasing the positive experiences of existing clients can help demonstrate the value of a company’s products or services to potential B2B customers, increasing brand awareness and trust.


Building relationships with other businesses through networking events, industry associations, or online forums can help companies increase their brand visibility and credibility within their target market.

Public relations

Engaging in public relations activities, such as publishing press releases, securing media coverage, or participating in industry events, can help raise a company’s profile and boost its visibility within the B2B space.

Social media marketing

Leveraging social media platforms to connect with other businesses and share relevant content can help businesses increase brand awareness and foster relationships with potential partners or clients.

Why is brand awareness important to B2B companies?

Brand awareness offers several significant benefits for B2B companies, which can ultimately contribute to their overall success and growth. Some of the key benefits include:

Attracting talent

A well-known and respected brand is more likely to attract top talent in the industry, as potential employees will be drawn to the company’s reputation and the opportunities it offers for professional growth.

Higher brand awareness can set a B2B company apart from its competitors, making it more likely that businesses will choose to work with them. A strong brand can act as a differentiator in a crowded market, helping the company capture a larger share of the market.

Easier customer acquisition

When a B2B brand is well-known, potential customers are more likely to consider it when looking for a product or service within that industry. This can lead to a higher conversion rate for lead generation and a shorter sales cycle and buyer’s journey, as less time is spent on convincing potential buyers of the company’s credibility.

Higher customer retention

A recognizable and trusted brand is more likely to retain existing clients, as they will have a positive association with the company and its offerings. Customer retention is vital for B2B businesses, as retaining clients is often more cost-effective than acquiring new ones.

Improved brand equity

A strong brand awareness can lead to increased brand equity, which is the perceived value of a brand based on its reputation, recognition, and associations. Higher brand equity can result in:

Increased customer loyalty

Willingness to pay a premium for products or services

Stronger overall market position.

Increased trust and credibility

A well-known brand often carries a perception of trustworthiness and reliability. When businesses recognize a brand, they are more likely to trust its products or services, making it easier for the company to establish and maintain long-term relationships with clients.

Increased marketing effectiveness What are the best practices for building brand awareness? 1- Define your brand identity

Before you start building brand awareness, it’s essential to define your brand identity, which includes your brand’s mission, values, personality, and unique selling proposition (USP). This foundation will guide your messaging and visual identity, ensuring consistency across all channels.

2- Develop a strong visual identity

Create a cohesive and memorable visual identity, including a logo, color palette, typography, and other design elements. Consistency in visual identity across all marketing materials, online presence, and product packaging can help your brand become easily recognizable.

This can be achieved by spending millions on the brand logo or by spending none. For example, while Pepsi spent 1 million dollars for its brand logo, Twitter only spent 15 dollars.

Figure 3. Pepsi logo & Twitter logo

3- Create valuable content

Develop high-quality, relevant, and informative content that targets your audience’s needs and preferences. Content marketing can position your brand as a thought leader in your industry, foster trust, and increase brand visibility.

4- Leverage social media

Use social media platforms to engage with your target audience, share valuable content, and showcase your brand’s personality. Choose platforms that align with your target demographic and develop a consistent posting schedule to maintain engagement.

5- Engage in public relations

Build relationships with media outlets and industry influencers to secure coverage and increase your brand’s visibility. Press releases, guest articles, interviews, and participation in industry events can all help boost your brand awareness.

6- Utilize Search Engine Optimization (SEO)

Optimize your website and content for search engines to improve your online visibility and attract organic traffic by increasing the number of your website visitors. Conduct keyword research, optimize on-page elements, and focus on building high-quality backlinks to increase your search rankings.

8- Implement co-branding and collaborations

Partner with complementary brands or businesses to create co-branded products, services, or marketing campaigns. Such collaborations can help both brands expand their reach and grow brand awareness.

9- Launch a podcast or video series

Create a podcast or video series on topics relevant to your industry and target audience. Buyers favor short-form video more than any other type of content (see Figure 4). Regularly sharing valuable insights can help build brand awareness and position your brand as a thought leader.

Figure 4. Consumer’s content preferences

Source: Sprout Social

If you need help, we can help:

Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.





Gears Tactics Review Impressions: A Turn

“Watch those rockets!” “Grubs are moving!” “He’s turning around!”

And on their turn, a swarm. Luckily I can set just as deadly a trap. As the drones and wretches sprint towards my position they find a wall of bullets, a double pincer that cuts them to pieces. But even as I cut this first force down, more are emerging behind.

I sit. I stare at this moment, frozen in time—my four ragtag Gears facing down an unstoppable army. I pour myself a drink and I think it over, calmly and quietly, the way Gears Tactics demands.

A new perspective

I haven’t finished Gears Tactics yet. I haven’t even come close, actually. It’s split into three acts—not five, like most of the mainline Gears games—but I’ve only finished the first so far. The usual caveats apply. Everything I say here is subject to change.

That said: Gears Tactics is brilliant. It’s an inspired spinoff, and I think I like it better than both Gears 4 and Gears 5.

I’m surprised, because my expectations were low. It’s co-developed by Splash Damage and The Coalition, neither of which has a tactics background. And leading up to release, everything I’d seen looked like knock-off XCOM.

But Gears Tactics tells one hell of a story. That’s the first surprise. Taking place before even the original Gears of War, Gabe Diaz and Sid Redburn are sent on a seemingly doomed mission to assassinate Ukkon, a Locust geneticist. Again, I’m only a third of the way through, but with Gabe Diaz the father of Gears 5 protagonist Kait, there’s a chance Gears Tactics has real ramifications for the overarching series. It’s definitely a spinoff, but feels meatier than I was expecting.

IDG / Hayden Dingman

The presentation is top-notch and keeps missions from blurring together. Some of the side missions feel disposable, but the main missions are typically themed around a unique idea or aesthetic. The Hammer of Dawn mission is an early standout, but there’s a holdout mission at the gates of a resistance base, a sunset assault across a heavily fortified dam, and even a boss fight against a massive brumak.

It’s pretty incredible, at least the first time through. The downside of such heavily authored missions of course is that they’re less replayable. If you’re deep in your fifth XCOM 2 campaign or whatever, that might be a drawback.

IDG / Hayden Dingman

As someone who typically plays games through only once though, I’m finding the variety refreshing. The main missions have all felt noticeably different, both the overall vibe and the end-goals. Some are quick jaunts through small environments. Others have been sprawling hour-long slogs through never-ending reinforcements. It’s helped solidify Gears Tactics in my head, anchored individual missions and moments in a way I rarely see with tactics games. I’m looking forward to seeing what’s in Acts Two and Three.

Gears Tactics also differentiates itself mechanically though—and I’m loving that aspect even more, I think. It’s fast and fluid and lively in a way XCOM 2 never managed, even after patches fixed the worst of the stuttering. Gears Tactics isn’t a shooter, but it inherits shooter sensibilities. Combat encounters are brief, and the body counts high.

IDG / Hayden Dingman

Executions are also important. The smallest enemies, wretches, are killed outright. Anything larger than that is typically “Downed” first though. If a Locust goes down, you have a chance to send in one of your soldiers to execute them. Doing so gives every other member of your squad an extra action that turn.

And lastly, Gears Tactics is generous with its heals. One class, the Vanguard, heals itself at the start of each turn and with every wound inflicted. Another, the support class, carries grenades that can revive and heal a downed squad member. Your Gears can also self-revive once per mission, an ability known as “Second Wind,” and no matter how badly a firefight went your soldiers still heal back to full in between missions.

These three factors—more actions per turn, bonus actions through executions, and the ability to tank damage—mean Gears Tactics can throw hordes of enemies your way. It’s not uncommon to find yourself outnumbered three or even four to one, wretches and drones and grenadiers all closing in on your position. The odds are against you. Every battle feels desperate.

IDG / Hayden Dingman

Gears Tactics has no manual saves, which I think is blasphemy in a tactics game. But with the exception of one terrible mission (where I found myself completely taken by surprise by enemy reinforcements) I haven’t really missed the ability to save scum. Not as much as I expected, anyway. Your soldiers seem to hit more often than not, and finding yourself out of position doesn’t mean instant death like it usually does in XCOM.

It’s a friendlier tactics game, made even friendlier by the lack of an overarching strategy layer. Like the recently released XCOM: Chimera Squad, there’s no base-building or anything. There’s not even an equivalent to Chimera Squad’s less stressful “City Anarchy” meter. You do outfit and recruit soldiers, and assign skill points, but in Gears Tactics these are mere moments to catch your breath between missions—and to put all your soldiers into hot pink armor. The better to dazzle the Locusts with.

IDG / Hayden Dingman

I still have some complaints. The armor and gear customization gets really unwieldy. At the end of Act One I already have dozens of attachments with the usual arcane stat bonuses. Does “+15 damage” actually matter when I do 450 damage per shot? How about a 10 percent bonus to accuracy? I don’t know, and worse I don’t really care. It’s just menu after menu after menu.

I guess if you’re really invested in naming and outfitting all your random soldiers (a la XCOM) you might choose to use recruits. Even so, the system is a bit weird. You can’t actually customize the appearance of soldiers you recruit—meaning gender, race, face, et cetera. Hair, facial hair, and clothing are all fair game, but you can’t whip up a clone of Nicolas Cage or whatever, the way you can in XCOM. That’s given me even less reason to use my random recruits.

IDG / Hayden Dingman

Bottom line

Still, Gears Tactics won me over. These are small complaints in what’s quickly become one of my all-time favorite tactics games. It’s a little less thoughtful than its peers, but the action is smooth and satisfying, and I love turning my squad into unstoppable death machines by chaining execution after execution. At one point I got five in the same turn, meaning each of my soldiers took seven actions. Relentless.

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