Trending December 2023 # Snapchat Study Finds It Has The Happiest Social Media Users # Suggested January 2024 # Top 14 Popular

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A study on why and how people use social networks finds Snapchat makes people happy – Facebook and Twitter not so much.

Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result.

Results of the study are broken down into three key findings.

How Social Networks Affect Users’ Moods

According to the study, 95% of Snapchat users say the app makes them feel happy, more than any other app tested.

Facebook and Twitter make users feel anxious, isolated, overwhelmed, lonely, and even depressed.

Instagram primarily creates positive feelings, although it can also make users feel self-conscious.

YouTube is mostly associated with positive feelings, making users feel creative and entertained.

Here is a breakdown of how people reported the way they feel using different apps.

How Users Spend Time on Social Networks

The study finds that people use each social network for different reasons:

Snapchat is for conversations between close friends, as well as for playing with Filters and Lenses.

Twitter is for keeping up with current events or following discussions.

YouTube is for learning about new products or topics of interest.

Instagram is for influencer and celebrity content.

When Are People Using Different Social Networks

People use different social networks depending on what they’re doing at the time.

Here is what the study found:

Snapchat is most used when on-the-go, with friends, out shopping, and at social events.

Facebook is most used at home, while waiting for something, and when unable to sleep.

Twitter is most used while commuting.

Instagram is most used when hanging out with friends.

YouTube is most used at home and when unable to sleep.

Results of the study are based on the responses of 1,005 app users aged 13-44.

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What Has Happened In Social Media

How Facebook and Twitter have evolved in 2023

This post will specifically focus on reviewing how Twitter and Facebook have been working on the expansion of their current features, while in part two I will review other social networks.

Here’s a look at the biggest announcements, tools and features created so far in 2023 in pursuit of making Twitter and Facebook become a set of more effective tools.

Twitter  January 2023:

Twitter brought mobile camera and inline editing allowing the capture and sharing of videos up to 30 seconds long which can be uploaded from the camera roll

Launch of a Bing-powered translator for web and mobile apps which can provide translations between more than 40 languages

Twitter made private conversations with a group easier with Group Direct Messaging (DMs) allowing users (and also brands) to add multiple contacts to a group chat, even those who don’t follow each other

March 2023:

Launch of Periscope, a live video streaming app for iOS and Android, which lets you create, watch and share live video broadcasts from a smartphone

To improve visual impact full-width timeline photos were launched on Twitter for iPhone and Android

Introduction of an embedded video feature to host Twitter’s videos on a website and blog

Launch of an official WordPress plugin which brings together Twitter’s various functionalities to a site

Analytics homepage redesign which presents an overall snapshot of engagement of an account

Launch of analytics for individual tweets

April 2023:

Embedded tweets get a makeover to feature photos at the top of the embed to emphasise the visual side of content

 May 2023:

Twitter announced a partnership with Google aimed at starting to show tweets in search results. This integration was established with the aim of expanding Twitter’s reach to more users and make search and social tighter

Introduction of a partnership with Foursquare to pinpoint location tagging in tweets and offer the opportunity for businesses to create location-based information

June 2023:

Twitter started autoplaying videos and GIFs allowing them to play automatically in user’s feeds which eliminates the need to tap on them to start playing

July 2023:

Twitter unveiled Audience Insights Dashboard designed to give more demographic, interest and behaviour information about their audience and people who engage with tweets to help target better campaigns

Background wallpaper was removed from profile pages as well as timelines which were replaced with a blank background

Summary Cards received an update to display more link content in the timeline for mobile users

Twitter Advertising

March 2023:

May 2023:

June 2023:

Testing of ‘Product Pages’ & ‘Collections For Shopping’, new ways for brands and business to display their products, users reviews, photos, videos and pricing

July 2023:

Rollout of ‘Twitter Ads’ button to users’ profile pages on iOS and Android which is present right next to the ‘Edit profile’ The feature allows users to manage their ad campaigns while on the fly


January 2023:

To compete against Yelp and Foursquare ‘Place Tips’ were launched offering businesses a new tool which gathers information about them (e.g. recent Posts from their Page, upcoming Events, recommendations and check-ins) and displays it to people while helping them connect and learn about places they visit

February 2023:

Introduction of a buying and selling feature to Facebook Groups allowing members to add a ‘Sell’ feature when creating a post

March 2023: April 2023:

Launch of ‘Riff’, a collaborative video clip app

May 2023:

‘Critics’ Reviews’ tested on restaurant pages appearing to people who look for restaurants within Facebook

Launch of ‘Instant Articles’ to enhance a reader’s mobile experience

 June 2023:

Facebook added a new ‘Video Tab’ in Page Insights enabling publishers to determine more easily the performance of their videos

Launch of ‘Author Tags’ for website allowing publishers to encourage their Facebook readers to follow authors of these articles

July 2023:

Introduction of ‘Secret videos’ which let admins customise video distribution on Facebook and offers multiple new sharing features

Launch of ‘Video library’ for content management where Page owners can organise and update their videos

Incorporation of embedded feature of Autoplay video for websites

January 2023:

February 2023:

March 2023:

Facebook brought the ‘Expat targeting’ feature designed to help marketers target people living abroad

Launch of ‘Ad Image Cheat Sheet’ which offers best practices for improving Facebook ad images

May 2023:

June 2023:

Announcement of ‘Facebook Lite’, new 2G-friendly app for Android in India and the Philippines

Expansion of ‘Desktop Video App Ads’ in Power Editor and Ads Create Tool

Facebook revamps Ads Manager and Power Editor to speed up the ad creation and optimisation process

July 2023:

Using Social Media: The Small Business Experience

I’m hoping to offer some insight into how a small but growing and ambitious multi-channel retailer intends to use social media to promote our online brand, The Emporium Direct – I am by no means an expert in social media nor is my organisation’s present social media activity up there in comparison to the big brands.  But I do run our marketing, therefore I can share hands-on experience on what has worked for us and what we’re planning.

Before I get to how we’re using social media, here is a brief snapshot of our organisation.

Company Background

We have a large High Street store in Maldon, Essex and a growing e-commerce business, The Emporium Direct.  Like many, we originally started trading on eBay, then moved onto Amazon and eventually our own website.

Marketplace tips

Our success has been down to the following:

Selling a mixture of niche, general and branded products – this allows us to enter multiple markets, gain additional traffic and custom all year round as opposed to only certain times of the year

Having multiple marketplace accounts – the internet is an ever-expanding net therefore the more stores and/or products you have floating out there the more likely you will sell

Aspiring to the highest standard of customer service – just because you sell online does not mean customer service should waiver – maintain excellent customer at all times

Trading in retail for over 25 years, we have a wealth of experience, contacts and know-how and we apply this to our e-commerce business

Despite being fairly successful on our marketplace accounts, it is increasingly clear that unless you are a large, well-known brand coupled with equally large resources, selling and converting sales online through your own direct website is no easy task.  However, it is a great challenge and one we plan to get to grips with after the busy Christmas trading period.

Why Social Media?

I think it is fair to say that unless you have been hiding for the last few years, the social media revolution is here to stay and is not a force any reputable business can ignore.  We want to use social media to give our brand more personality, to engage more with customers, to create open dialogue with them and promote our business as well other local businesses near us.  Facebook in particular is great for this.

One suggestion of ours is to start including more images and videos of key areas of interest in the historic, market town of Maldon, Essex which is situated on the Blackwater estuary and surrounded by beautiful countryside with myriad places of interest.  Some might argue that doing this is a waste of time and money.  However, and as stated above, we are not using social media to bombard customers with products, it is more about engagement, community and giving our brand the personality we know it has.

Another point to consider  (I read the post on Smart Insights and similar here) is that search engines are now using social media activity as a ranking factor therefore once again, creating relevant useful content becomes increasingly important.

My final point, and similar to the other guests’ posts regarding the travel industry, is that the retail industry is also going through a revolution.  The worst trading conditions for many years, if not ever, coupled with the internet, have transformed the entire business environment.

Using social media is a great way for businesses, particularly SME’s, to engage with customers and promote their brand at minimal costs.  Although the costs may be minimal (free to setup social media accounts and only time to update them), we believe the strategy and use of social media are only worth our investment providing we adhere to the following methods:

Create a community allowing open dialogue between our business and customers

Provide useful content such as: photos and videos of our business and the surrounding area, product reviews, customer reviews, business opinions and any other information useful to our business and customers

Avoid pushy sales onto people – we believe social media is a place where people want to be totally honest with one another and do not want to be bombarded with commercialism

The following are our main social media priorities in the coming year:

Facebook page: We have started adding photos of Maldon and the surrounding area and are promoting our High Street, business partners and anything else related to this lovely area.  We would also like to run campaigns on here too.  Our Facebook page is more for community, open dialogue and genuine interaction, not sales bombardment.  We have Facebook profiles ourselves so respect the fact not many people want to be always bothered.

Foursquare: As the web transitions into web 3.0, we believe we need to look at location marketing.  Foursquare is perfect for this as it allows users to discuss, tag and share our businesses content directly to their phone.  For example, we could run a campaign whereby the first person to check-in at our High Street store through their mobile device receives a discount, a free product or voucher for use in one of town’s lovely coffee shops and cafes. There are numerous ways marketers can promote their business and engage with fans but it is essential that as a business we look into this now so we can gain experience in this new area of digital marketing.

Twitter: We will use Twitter for relevant updates and links to our content.  The popularity of Twitter indicates that we cannot ignore this social media powerhouse even though the two above appear more commercially useful at present.

LinkedIn: We will use LinkedIn to create a professional profile for our business and make relevant updates when necessary.

Hootsuite: Hootsuite is the excellent software that allows digital marketers to manage and populate these channels since this gives a single place to update the profiles with analytics.  And it’s free!


I am definitely not an expert on social media marketing.  However, from the little experience I do have, I believe businesses should provide relevant and useful content to users but not with the sole intention of trying to gain sales.  Using this approach, you can help shape your brands’ personality, engage and interact with customers, give your business a fantastic public relations platform and also improve your website search engine results position.

Social Media Marketing Planning Mistakes

6 mistakes that will doom your social media strategy

Sure, you can be active in social media without a plan, but a company that uses social media marketing without a clear idea of what they want to achieve, and the steps they need to take to get there, is usually going to waste a lot of time and money, without seeing a return.

I think that a written strategy document is crucial for online success. But of course, not all social media strategies are created equal! Many times, the factors that make the difference between success and failure do not just concern what is in the document. Equally important are the steps companies take before and after compiling it. Here are some of the mistakes I’ve seen with social media planning which I look to make businesses aware of.

6 mistakes to avoid with your social media planning

Here are 6 of the most common mistakes, in the planning process and some ideas on how you can avoid them.

1. You don’t do your homework

Contrary to common perception, a social media strategy is not the first step you take when you decide to ramp up your efforts online. If you’ve already been dabbling on social media or implementing a strategy that is just not showing results, you first have to audit your previous efforts, to figure out what’s worked and what hasn’t, and what foundation you have to build on.

Ideally, you want to audit what your competitors are doing too, as their strategy will directly inform yours. You need to know where you are behind, where there are gaps in the market, and what tactics they are using that you can learn from (an enormous time-saver).

Last but not least, it is hard to build a really effective social media strategy without properly researching your target audience. Ideally, you want to build buyer personas, so that you know exactly who you are trying to reach, and what kind of material will speak to them.

Barring that, you should still look at any research your company has conducted into its client base; talk to your sales and marketing team; monitor relevant conversations on social media and so on, to build up as good a picture as you can get.

The more facts you have, the better your strategy will be. To get an idea of what should go into a social media review, Smart Insights Expert members can download the social media audit template or example social media plan I have developed based on the approach we use.

2. You write your strategy alone

In a larger company, as head of marketing, communications or social media, it may be tempting to handle the whole strategy process within your own department. Perhaps you understand social media better than anyone else in your company or are keener than anyone else to get going?

Ultimately this will work against you, because the social media strategy needs to be widely accepted across your organisation. Get other internal stakeholders involved early in the process. The last thing you want is to develop a detailed strategy that is roundly rejected when your CEO, fellow Directors or legal department finally get their hands on it!

Beyond the political aspect, there are practical implications to working alone as well. Your online marketing will be far more effective if it is properly coordinated with your offline marketing. If someone else is in charge of that area, it is absolutely essential that you work closely with them on developing your social media strategy, and not inform them of your decisions after the fact.

3. You start with the platforms

All too often, the first decision companies make when developing their social media strategy is which platforms they should be present on. In reality, this should be the very last decision you take.

Before you ever get to that stage, you need to figure out your goals for social media (do you want to build your reputation? Grow your client base? Simply monitor conversations that are relevant to your brand?).

How you achieve these goals will form your strategy: We’ll use social media to reach out to potential referrers, or to build up our email database, or to develop our thought leadership (for example).

Which platforms you are going to use are a tactical detail! Only once you’ve figured out what you want to achieve and how you are going to do it, can you decide whether Facebook, Twitter or Instagram will be the best vehicle for your purpose.

Doing it the other way round will mean that your strategy is inside-out. It’s like deciding that you’re going to buy a Porsche before working out why you really need a new car (to get the kids to school each morning) and what type would be best (a 7-seater so you can join a rota with another family).

4. Your strategy is too long

Granted, you want your strategy to be comprehensive. But you also need your team to be able to refer to it easily. If you expect them to ever read it, keep it as short and light as you can.

Often it will still be too long, so create a one-page summary of the most important points, which they can refer to at a glance.

5. You distribute it and then forget about it

Too many strategies end up in a draw gathering dust. If you want your strategy to be actively used, you need to take a proactive approach.

Show your staff that the strategy is updated with their practical issues in mind. Bring the strategy with you, and refer to it, during all meetings relating to your social media programme. Ensure that it is easily accessible to all relevant staff and that there is an electronic copy they can search easily.

It is up to you to ensure that the document is integrated into your daily activities and discussions, informing and guiding them, and not treated as a Platonic ideal that is great in theory, but ignored in practise.

6. You treat your strategy as a sacred document

Social media evolves fast and your strategy has to change with it. It is essential that you keep up with changes that might affect you, and not stick blindly to a social media strategy that might have been appropriate 3 months ago, but is suddenly under-performing.

Your document must not become a convenient excuse to stick with a failing strategy!

Treat it as a living document.

Thesocialproxy Review: Taking Social Media Management To The Next Level

As a social media marketer, or simply a person who manages multiple social media accounts, you may benefit from using a proxy service. Most social networks don’t allow multiple accounts, so the accounts used to hit marketing goals or administer business accounts will get blocked. Here’s where a reliable proxy service, such as TheSocialProxy, comes into the equation. This review takes a closer look at TheSocialProxy and discusses how it can help improve your social media account management experience.

This is a sponsored article and was made possible by TheSocialProxy. The actual contents and opinions are the sole views of the author who maintains editorial independence, even when a post is sponsored.

What Does TheSocialProxy Do?

When you log out of one of your social media accounts and log into the next one, your IP address stays the same when connected to your wireless or mobile network. To prevent that, TheSocialProxy changes your IP addresses as you log into different accounts via automatic IP rotation. By doing this, the social network’s anti-boot system won’t pick up any suspicious activity on your end. TheSocialProxy uses API technology to perform automated IP routing, which in turn gives you access to an endless stream of mobile IPs.

Instagram poses the biggest problem for multiple account holders, as the social app has a very strong anti-proxy system in place. Fortunately, TheSocialProxy has managed to design proxies that are capable of bypassing Instagram’s restrictions, so you can set up and use as many accounts on the network as you would like.

TheSocialProxy is not limited to just one social network, so you can use the service to log in to multiple accounts on Facebook, LinkedIn, Pinterest and Twitter. The proxies also integrate well with popular automation software, such as Jarvee, Nextpost or Follow Linker.

TheSocialProxy manages to deliver this superior experience because it relies on its own equipment. Basically, it uses its own 4G LTE devices to route requests through. The IPs they provide are also real IPs provided by legit mobile carriers. This way, a social network’s anti-bots detection system won’t be able to tell these are proxies acting on someone else’s behalf.

Getting Started with TheSocialProxy

First, you’ll need to create an account on TheSocialProxy and purchase one of the proxy options available from the shop. TheSocialProxy does not come with an extended free trial, so you’ll need to jump onboard with one of the proxies right away.

So far, TheSocialProxy options are quite limited: you’ll be able to choose between Germany, Israel, U.K., U.S. and Austria. However, by the time I made it to the shop to make my choice, only the Austrian proxy was still available for purchase, as the others were listed as “Out of stock.” Interestingly, I checked again a few days afterward, and the Israel and UK versions were once again up for grabs. However, you don’t have to wait like I did. Contact support via the 24/7 live chat or send a ticket so that they can restock and possibly assist your further.

How It Works

There are two main ways to use these proxies. TheSocialProxy allows you to use a media panel to log in to your social media accounts from their interface. Alternatively, you can set the proxy in your browser and use it for all your online activities.

Once you’ve made your purchase, go to TheSocialProxy dashboard – where all the magic happens. On the left of the screen under “Tools,” you’ll notice the “Media Tools” option. This is where you want to go to start setting up your social media accounts.

View from Chrome browser

But first, you need to make sure that you add a name, website and logo for your business. If you don’t really have a website, that’s alright, as you can always use your social media pages. For instance, I used my Instagram business page.

While the process of adding these details should have been a smooth one, I ran into a bit of a hiccup while updating my information. While using my browser of choice (Firefox), I wasn’t able to upload my business’s logo (which is needed to proceed to the next step).

I kept getting an error related to my password (which is shown above in the same window), and even when I tried to change it, the problem persisted. What fixed it was me logging in to my account again in the Chrome browser. From there I went to Media Tools and updated my info without much hassle.

Accessing Social Media

You should arrive on the the social media login page. Choose the social network you want to log in to and input your credentials. Interestingly, you can only log in using your email and password, so if you usually use other means of authentication, such as your username, you’ll need to revert to email again.

Input your credentials, and if everything is correct, you will be able to load the respective social media page and start browsing from there. If you want to add another account, go back to the login panel, select Instagram again and input your credentials from there. Provided you know your email and connected details, this part should go really smoothly. It took me a while, but that’s because I could do better when it comes to storing my passwords.

Once logged in, you can go about your business as usual, knowing for sure that your IP will constantly change as you add new accounts.

Speed Assessment

You can easily add TheSocialProxy in your browser as well. In Firefox (my usual choice), I had to go to “Network settings” to configure the proxy. I set it up using the information available in TheSocialProxy dashboard (host, port, username, password) in the lower right of the display. The process was quick and painless, and I could easily go back to browsing again.

While doing so, I didn’t notice any striking difference in connection speed while I was using the service, but then again, I used the ‘net for some pretty standard activities. To provide you with a better view of what level of speed to expect, I applied the SpeedTest tool by Ookla to measure Internet speed while on my normal connection and while on the proxy one. You can find the results below.

Normal connection results

Interestingly, the download speeds are the same, which is really great, but the ping has climbed from 8 on my standard connection to 119 on the proxy. Upload speeds are lower on the proxy, coming down from 2.21Mpbs to 0.48Mpbs. This is to be expected, and to be honest, it didn’t really impact my usual browsing experience, and it probably won’t affect yours all that much either. Despite the difference in stats, I can say TheSocialProxy’s offerings are quite fast and can perform very well in real-life browsing.

Proxy connection results

Additional Uses

While the service’s bread and butter is social media, you can use TheSocialProxy for other tasks, too, including:

SEO management

Price monitoring

Extracting content or crawling other websites

Brand protection

Marketing research

Travel aggregation

Quality assurance

Product management

Site testing and more


TheSocialProxy has a simple pricing system in place. Basically, it lets users purchase the rights to use any of its proxies for €90 ($98.96) per month. While you don’t get a free trial, per se, you can use the service for free for the first 24 hours. However, to access that, you will still need to enter your payment details. TheSocialProxy allows subscribers to use up to five devices with their proxies.

Final Thoughts

While TheSocialProxy does have a lot going for it, location support is still pretty limited at the moment, with only five options to choose from. If you want to use proxies for other regions, you may have to find an alternative service. But if location doesn’t matter that much to you, TheSocialProxy is definitely an option worth considering.

Alexandra Arici

Alexandra is passionate about mobile tech and can be often found fiddling with a smartphone from some obscure company. She kick-started her career in tech journalism in 2013, after working a few years as a middle-school teacher. Constantly driven by curiosity, Alexandra likes to know how things work and to share that knowledge with everyone.

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Social Media: What Is The Right Platform For Your Business?

While choosing a social media that’s right for your business can be overwhelming, you can easily pick the network that’s right for you if you know your goals, audience, and capabilities.

Define Your Goals

Before deciding what social network to use, you have to decide on what you want to achieve first. You have to define your social media marketing goals, and make sure that it is specific, actionable, and reasonable. From here, you can choose which social network can deliver most of your needs, as well as help you meet your goals.

Know Your Traffic Handling Capabilities

It’s also important that you can determine how you can handle the traffic that social media may deliver to your business—most especially on your website. That’s because a website that can’t handle too much traffic can be shut down. In addition, more traffic could tantamount to more incoming messages that need your response. So, choose the social media website that can bring the traffic that you can handle.

Determine Your Audience’s Online Habits

Your audience’s online habit is also important in choosing which social media platform to use. That’s because it will determine where most of your traffic will come from. Since a user’s online habit will depend on his or her interests, it will also influence the type of content that they’ll read or sharing. Thus, pick the social network that majority of your audience use, and where you can deliver your content to garner the most traffic.

Find Your Resources

Finding your resources is actually the difficult part of social media marketing. Since the platform you’re trying to use requires interaction, you need to create and find the right resources that you can share online. That way, they will be compelled to read it, which could boost your website’s traffic.

Establish Time of Interaction

As mentioned earlier, social media can bring much traffic to your business. With a lot of people possibly reaching out to you for inquiries other reason, it can be daunting for you to respond to each of them. That’s why you need to establish a time wherein you won’t do anything but interact with your fans or followers, as well as draft press releases or official statement regarding a frequently discussed topic.

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