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Lots of good news today for fans of the popular iPhone photography app Snapseed that Google acquired back in September. Snapseed 1.5 has just been released, featuring built-in sharing to the Google+ network, a huge boon for Google’s Facebook killer. By the way, the search firm in today’s blog post called Google+ “the fastest-growing network thingy ever”. Snapseed, Apple’s iPad App of the Year, also has gained an updated Frames filter with new photographic frames that can be colorized, in addition to a brand new Retrolux filter.
Basically a Hollywood style filter, Retrolux includes a bunch of different film styles souped up with a range of “different scratches and textures as well as light leaks to create a truly retro look for your photos”. And if you happen to be on Android and have been yearning for Snapseed, you can go and download it straight from Google’s Play Store right now…
And, what an overhaul would it be without a fresh new icon?
Looks like this is the latest thing. Tuesday’s major updates to Google’s other iOS apps, Gmail and YouTube, also contain redesigned app icons.
Snapseed 1.5 release notes
• updated Frames filter – now includes a wide range of new, high quality photographic frames – colorize the frame edges to match the look of your image or switch to square mode with a single tap
Snapseed used to cost five bucks a pop for the universal binary supporting all form-factor iOS devices natively.
With the welcome decision to make Snapseed a free download permanently, you no longer have an excuse not to install this app and give it a try. If you’re serious about iPhoneography, you’ll soon find Snapseed an indispensable part of your toolkit.
Snapseed for Mac wasn’t updated with these new features and at press time maintained the $20 price tag on the Mac App Store (Windows version here).
Google snapped up Nik Software, the makers of Snapseed, in September for an undisclosed sum. Developers were happy with the acquisition as with Google’s support they hoped to “be able to help many millions more people create awesome pictures”.
Google’s Senior Vice President of Engineering Vic Gundotra later on made a promise on Google+ that “we’re going to continue offering and improving Nik’s high-end tools and plug-ins” and soon after the search giant pushed its first Snapseed update bringing support for the iPhone 5’s taller display and compatibility with iOS 6.
TechCrunch’s Drew Olanoff sat down with product manager Josh Haftel who explained what’s so special about Snapseed’s editing features:
The idea was you could take these little “points” and tap where you want to work and enhance. I can do two things on this picture, I can select the sky and use the pinch gesture and then drag the sky darker.
Instead of going through a process of selecting, all I did was drop a point on there. You can drop multiple control points. It’s fun.
He also told Ben Popper of The Verge that having Google’s resources at its disposal really helped bring out Snapseed for Android:
We had assumed we would be limited to tablets with the Nvidia chipset for Android. But we were able to pull this off for all chipsets and for tablets and smartphones, which is pretty amazing considering this is a high end photo editing tool which does not compromise.
Just don’t call it an Instagram killer, he adds:
By the way, the Android version of Snapseed takes Google+ integration to the next level, with the ability to tag Google+ contacts in photos and share your work to Google’s new product called Circles and Communities.
Are you a Snapseed user?
If so, please share your thoughts on the app to help convince fellow readers to give Snapseed a try.
You're reading Snapseed Goes Free, Gains New Filters And Google+ Sharing, Hits Android
On a sunny summer weekend, the reality of a cruel world found us in the foothills of Virginia’s Blue Ridge Mountains. Normally, we’d simply be preparing for a new school year, but this year in Albemarle County, the end of summer became something else entirely when a “Unite the Right” gathering of white nationalists protesting the removal of a statue of Robert E. Lee in Charlottesville, the county seat, clashed with counter-demonstrators .
Three weeks later, our children have filled our learning spaces. They are walking, playing, talking, and studying together in our 25 schools across 726 square miles. Some of those schools sit within blocks of the scenes that made our area a symbol of American dysfunction and discord, while others are so distant and isolated that children may not even feel the connection.
Creating a Resilient Community
The answer to the question, “How do we respond to a tragedy in our community?” lies in the work we have done before tragedy strikes. This will be true for every school. If children are prized, if their needs lie at the center of every decision, if they have true voice, true agency, and true power over their own environment, you will have a learning community that is resilient and able to emotionally support itself.
Our work depends on an understanding and acknowledgement of our community’s past. Charlottesville and Albemarle County have occupied a complex place in national history. From its early days as home to Thomas Jefferson and the University of Virginia to its role in the American Civil War and Reconstruction and later the “massive resistance” movement of the 1950s and 1960s, the area has experienced some of the best and worst of America’s public and hidden histories.
Today, our area is home to both liberal and relatively conservative communities and both highly educated families and ones with minimal formal education. When children arrive in our schools, they bring all the perspectives, values, and understandings of diverse geographic communities—rural, suburban, and urban. We have children who live in poverty and ones who have all the amenities of wealth. Our students speak 91 languages; many of them come from international refugee camps. Ours is a community where opportunity gaps abound, gentrification threatens families, and a legacy of racism is still unresolved.
Albemarle schools had been working to create more resilient students long before tragedy struck on August 12 of this year. We had already developed the Seven Competencies Framework to help address the changing demographics of 21st-century students, for example, and our “All Means All” philosophy was firmly in place, creating the expectation that every child would be treated with full respect by both adults and peers. To support that mission, we had established a strong commitment to trauma-sensitive education that built on our focus on culturally responsive classrooms, and on social and emotional learning in general. Those efforts led directly to this year’s commitment to providing focused team support in our urban ring schools for social, emotional, and academic development. We also already had a plan in place for our high schools to engage in a grant from the National Writing Project to implement project-based learning to deepen students’ understanding of the meaning of various local historical memorials and monuments.
You can never be entirely prepared for events like the deadly protests that occurred in our community—reality will always have the capacity to surprise and shock—but in Albemarle we had done the hard work that laid a foundation of resilience in our students. We are incredibly fortunate that our educators were able to draw upon the trauma-sensitive work we began last year, which has been critical to allowing our opening days this year to be as healthy and happy as can be expected for everyone.
To support our staff, we aggregated resources from some of our previous and newer work on how to talk to students about tragic or violent events. These resources include some that are specific to Charlottesville as well as materials for all grade levels on teaching controversial issues and creating a kinder classroom.
In high schools, the point when students received their one-to-one laptops doubled as a safe time for students to talk with their teachers and to each other. Students at one middle school began by spending four and a half hours in each of the first four days working on issues around humanity, community, citizenship, and responsibility. In our elementary schools, educators capitalized on our existing responsive-classroom model, which has built-in social and emotional conversation time and established routines for safe and open conversations with children.
As we have listened to our young people—from 5 to 18 years of age—gather and talk together in the opening days of school about what they want their school communities to be like, their words represent the best of who we are as humans. One young man in a middle school classroom said it best: “If we really believe in and do the things that show respect for each other, no one gets left out.”
This has been a very difficult time for us, but it has also showed us that our belief in moving education forward is making a real difference.
Since 2012 when it was launched, Google Play has grown to become a one-stop shop where Android users can download apps, music, games, movies and videos, ebooks and more. Some of this content is free while others are available for purchase, plus there are instant apps you can use without having to install the app.
Most Android phones come with Google Play preinstalled, but there are others that don’t have it, which means you can’t access the entire range of its offerings.
If you picked an Android device that doesn’t have Google Play on it or just want to install the latest version of the app manually, we show several methods here for downloading and installing it.Download Google Play from APK Mirror
For older Android phones (pre-Oreo), go to Settings and enable installation from Unknown Sources before going to APK Mirror to download the Google Play app. You’ll get a prompt to allow the download and installation, so tap Yes to confirm the action.
If your Android phone is a newer version, such as Android 9 (Pie) or Android 10, you can install Google Play manually using these steps:
1. Open Settings and go to Apps.
2. Find your mobile browser, for example Chrome, and tap on it.
3. Scroll down to the Advanced section and tap “Install Unknown apps.”
4. Select Allow from this source. Once you’re done with these steps, you can disable this option.
5. Go to chúng tôi and search for the latest Google Play version to download the APK. If you get a message saying, “This type of file can harm your device,” tap OK. Go to your notifications bar, open the APK download file, and tap Install.How to Install Google Play Using Your Computer
Besides installing Google Play on your smartphone, you can use your computer if you don’t have a Wi-Fi or mobile data connection.
Using this method, download the Google Play APK to the computer using the same instructions above together with your phone’s file manager app.
1. Download the latest Google Play app APK version from APK Mirror, and then connect your phone and computer using a USB cable. Copy the APK to your Android phone and open it from the file manager app.
2. Open the APK, give the necessary permissions and then tap Install.
3. Once you’re done, remove the permissions you gave on your device (install from Unknown Sources) from the file management app if you won’t be sideloading APKs again. Sideloading helps avoid APK installation issues when using a USB cable with your phone and PC.
From now on, when a newer version is available, your sideloaded Google Play app will update automatically.Conclusion
Now that you know how to install Google Play on your Android device, it’s time to explore and learn the content available on the platform. If you’re new to the store, take time to go through the home screen or use the search bar to find some cool apps, music, movies, games or ebooks and other exciting content while you’re at it.
My passion has always been to share every bit of useful information I find on tech, with the ultimate goal of helping people solve a problem.
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Huawei ban list and timeline: Google, Microsoft, Android fallout
Today we’re going to run down the effective Huawei ban list, the basics in China-based spy fears, and the fallout. This has a little to do with ZTE, a lot to do with China’s government, and what might be the worst bout of luck a company ever had (with regard to their native country’s timing for a trade war with the United States). But most importantly, we’re going to list all the places Huawei’s been banned, rejected, or removed in the recent past. SEE: Updates at the end of this text.
Back in January of 2006, a Newsweek report suggested India’s Intelligence Bureau suspected Huawei “had ties” to China’s intelligence apparatus and military. British government officials had similar concerns during the proposed 2005 Huawei bid for ownership of the electronics and information technology firm.
In 2011, Verizon and AT&T had to send the US Commerce Department information about potential China-based spyware. In 2012, the bans began. Have a peek at Huawei and ZTE could “undermine US national security” say lawmakers from October of 2012. A large part of this had to do with embargoed equipment sales in Iran and Huawei’s apparent bypassing of that embargo.
Huawei / US Government / Market Timeline:
• Huawei faced a ban in Canada in 10/12 (October, 2012)
• US government purchase of China-made tech banned in 03/13
• Huawei said they’d “exit the US market” in 12/13
• US bill sought federal ban on working with ZTE and Huawei in 01/18
• AT&T backed out of a Huawei deal in 01/18 (link below)
• Verizon dropped Huawei phones in 01/18
• Best Buy pulled Huawei phones from store shelves in USA in 03/18
• Huawei, ZTE banned from military base retail stores in 05/18
• In Australia, Huawei banned from use of NBN 5G network 06/18
• Huawei phones banned from use with video app VLC in 07/18
• DNC warns Democrats in US government to avoid Huawei and ZTE 08/18
• ZTE, Huawei banned completely from US government use in 08/18
• Huawei phones banned from 3DMark benchmarking software for cheating, 09/18
• All major US carriers drop Huawei, US gov pressures parent companies in 12/18
• Huawei banned from government contracts (and use by government officials) in 12/18
• The US DOJ hit Huawei with charges of fraud, sanctions violations, etc, in 01/19
• Google banned Huawei from key Android apps and updates on May 19th, 2023
• Qualcomm, Intel, Xilinx, Broadcom cut off Huawei hardware on May 19th, 2023
• Microsoft removes Huawei laptop from store shelves, May 21st, 2023
In October of 2013, Huawei suggested that it’d take one decade to convince the USA that they were safe to use. When this article is set to go live, it’s been a few months shy of six years since Huawei made that prediction. In July of 2024, Google teamed up with Huawei to make the Nexus 6P – since then, things have been decent between the companies (until this month).
It January of 2023 that Huawei was supposed to bring a major smartphone to a US-based carrier. At the last minute, government pressure seemed to be too much for AT&T and AT&T backed out of the deal. As that deal break-up was made public, the Huawei CEO went off-script at CES 2023 about the USA’s attitude toward his company. He did that again in March of 2023.
The investigation on Iran trade did no favors for Huawei in April of 2023. At this point it was apparent Huawei was developing its own OS as replacement for Android – perhaps in anticipation of Google’s eventual souring of relations in the USA.
There was a publicly-readable collaboration allegation that Huawei and the Chinese government’s intelligence community collaborated at some point before April of 2023. That allegation came from the CIA on April 21st, 2023.
UPDATE: Now that Google’s effectively banned Huawei from a future with Android, things must look bleak at Huawei headquarters. After the initial ban, Google revealed a 90 day extension. That ban also apparently did not include Google Play and security from Google Play Protect – and both will continue to function, for now. Stay tuned as this timeline extends.UPDATE 2, May 30, 2023: While Huawei was temporarily removed from the roster at the Wi-fi, Bluetooth, and SD card alliances, they’ve been reinstated once again.
Android 7 Nougat update tracker – October 25, 2023
What’s new in Android 7.1 Nougat?
For the sake of consistency, we’ve kept our original Android 7.0 Nougat review intact at the bottom of this post, with a new section above covering what’s new in more recent updates. If you just want to know the very latest Android has in store, the top parts are for you, but if you want a complete overview of everything to expect in Nougat when it arrives for your device, skip to the original review below and then join us back up here for the more recent additions.
New Android 7.1.2 features
The latest update for the Pixel and supported Nexus family is Android 7.1.2, originally announced on January 31, which actually brings a bit more than you might expect for an incremental update. The Pixels miss out on the most exciting stuff, mostly because they have it already, gaining just the “powered by Android” logo on the boot splash screen and the March 5 security patch. Google also improved the finger swipe gesture for the Pixels and Bluetooth connectivity issues.
The Nexus 6P, which I’m using with Android 7.1.2 now, gained fingerprint scanner gestures at last, meaning you can now drag down the notifications shade with the rear-mounted finger scanner. It can be found in the Moves section of the Settings menu and is not enabled by default. Neither the Nexus 6 nor Nexus 9 will be updated to 7.1.2.
But the most significant Android 7.1.2 feature change came for the Pixel C, which inherited the Pixel Launcher from the smartphone line and got a whole new multitasking view added as well. The new recents apps overview shows small tiles arranged in a grid pattern as opposed to the more familiar card stack.
You’ll only be able to see eight apps at a time and for now you can’t even swipe them away, but it’s a solid start. The Pixel C also gets the new solid nav buttons found on the Pixel phones and you can simply swipe up on the home screen to open the app drawer.
In a slightly weird twist, Android 7.1.2 also allowed some users – but not all – to choose where to install live wallpapers. Non-Pixel devices can install the Wallpapers app to replicate the functionality of the Pixel wallpaper picker, which brings with it a slew of nice new wallpapers and the ability to choose whether a wallpaper should be applied to the home screen, lock screen or both.
New Android 7.1.1 features
Check out the video below for a quick rundown of the new Android 7.1 Nougat features. As above, a distinction needs to be made between the Android 7.1 version found on the Google Pixel phones and the Android 7.1 update that went to Nexus devices. The Nexuses didn’t inherit the Pixel Launcher, although Google Assistant arrived separately at a later date (on February 26 to be precise).
The most significant stuff includes launcher shortcuts, which allow you to long press an icon and access a quick couple of actions, like to shoot a video or take a selfie on the camera app without having to launch the whole app first. Instead of five there’s now six quick toggles in the notifications shade, and if you hold the power button there’s finally a restart option in the power off menu.
There’s a new tabbed view in the Settings menu that replicates that found on the Pixels, with a new Support tab for getting assistance around the clock. Some changes were made to the Settings as well, including the addition of a smart storage manager with both automatic and manual cleanup options and the addition of a Moves section where various gestures and motion detection toggles live. GIF support also arrived in an early stage on the Google Keyboard.
A note on the Android 7.0 review
If I had to sum Android Nougat up in a nutshell, I’d say that it’s Android putting its roots down. The general feel of Android has become increasingly stable since Lollipop, with less feature flip flopping, fewer performance issues and a greater focus on polish. Nougat is all about extending functionality, improving pre-existing features and further expanding what’s possible in stock Android.
As you know, Marshmallow largely maintained the overall look of Lollipop but baked in some big new features like Doze Mode, the fingerprint API and granular permissions. One year on and Nougat follows suit, maintaining the home screen and app drawer design of Marshmallow, but digging even deeper, laying the fundamental groundwork for what is yet to come.
There’s way more exciting background stuff going on in Nougat than you see on the surface.
There are some new visual features to be sure, with a redesigned Settings menu and notifications area. But there’s also a lot more enhanced functionality and exciting background stuff going on in Nougat than you see on the surface.HARDER
This section will be devoted almost entirely to Nougat’s multi-tasking and split screen functionality. These are arguably the biggest ticket items in Nougat and the ones that will rightfully garner the most attention – and likely cause the most confusion. That’s because as good as Google’s implementation of multi-window mode and other multi-tasking features in Nougat are, they are a little complicated and bound to leave more than a few people behind.
Download the Nexus Launcher
Download the 2024 Nexus wallpapersWorking with split-screen mode
Speaking of writing, multi-window mode is pretty smart when it comes to the keyboard. If you have two evenly-spaced windows up and need to type into one (say, a URL or search term), the windows will automatically resize to accommodate the keyboard and then automatically switch back when the keyboard is off screen again. You can also cleanly drag and drop text between the two windows although this doesn’t work with every app.
If you’ve managed to follow me this far you’ve probably got a pretty good idea of just how useful split-screen mode can be if only you take the time to actually learn how to use it (there are no pop-up tutorials or anything for the feature). The question is though: will it actually catch on?
Unfortunately, the vast majority simply won’t ever take the time to figure split-screen mode out properly.
Unfortunately for Google, the vast majority of Android users simply won’t ever take the time to figure it all out. Furthermore, the usefulness of split-screen mode on a 5.5-inch smartphone display is debatable and dwindling tablet usage means Nougat’s split-screen mode may never get as much use as it rightfully deserves. If you are rocking a tablet with Nougat though, you’re in for a treat.BETTER
You can choose to show notifications silently, block all notifications or don’t silence or block.
The choices are simple: show notifications silently; block all notifications; don’t silence or block. You can also enter the full app settings page where you have even more control, including whitelisting the app to notify you even when Do Not Disturb mode is on (but more on that later).
Multiple notifications from the same app will now get bundled together too, saving more space and allowing you to dismiss them en masse or expand them for individual attention.
System UI Tuner is back
For those of you that preferred the ‘sliding scale’ for setting the importance of app notifications from the developer previews, you can easily enable it in System UI Tuner via Power notification controls.
To add System UI Tuner to your Settings menu, just tap and hold the gear icon in the Quick Settings until it spins and your device vibrates. You’ll now find it at the bottom of the Settings menu. System UI Tuner also contains the toggle for the split-screen swipe-up gesture and toggles for which icons are visible in the status bar. You also find some Do Not Disturb options there.
Customizable Quick Settings
Quick Settings in Nougat have also been updated. For starters, you’ll now always have a handy list of five toggles at the top of your notifications shade. You can edit the order of this list to make sure only the most important shortcuts for you are present. The small arrow on the right hand side will take you to the full Quick Settings page, which you can also access with the familiar two-finger swipe-down gesture from the top of the screen.
There’s 72 new emoji in Nougat including various skin tones and over 1500 emoji total.
You can still pin apps to your screen (great for when temporarily sharing your phone with someone), define which apps open particular types of links (now known as Opening links in the Apps section of the Settings menu), and manage individual app permissions as you could with Marshmallow.FASTER
Do Not Disturb settings allow you to choose from Total Silence, Alarms Only and Priority Only for a short period of time or indefinitely, as well as set exceptions.
The Do Not Disturb settings allow you to choose from Total Silence, Alarms Only and Priority Only. You can set exceptions for Priority Only mode to allow certain notifications in, enable Do Not Disturb mode for a set period of time or indefinitely, create automatic rules for the weekend, evenings or work hours and also block visual disturbances like LED notifications or on-screen pop-ups.Camera shortcuts
Game developers can simply choose from the higher performance and complexity of Vulkan or stick with the easier-to-implement but less intense OpenGL standard. It’s a win-win for gamers and developers alike, even if Vulkan will take a while to spread.
Nougat also supports Java 8. Java 8 really only applies to developers, so I won’t do a hatchet job here trying to explain why it’s a good thing. Sleep well knowing it allows developers to do better things with code though. Finally, Nougat makes the move from Java APIs to an OpenJDK-based approach, which maybe doesn’t matter so much considering Google just beat Oracle in court.
JIT means a faster booting phone and apps that use less RAM, require less storage and get updated faster.
Android 7.0 switches things up a little, re-introducing just-in-time (JIT) compilation to ART’s repertoire. In simple terms, this means the Android system will pre-compile some apps but only compile parts of other apps when they are actually required. The result is a faster booting phone, apps that use less RAM, require less storage and get updated faster. Not bad, huh?STRONGER
Android for Work
To round out the I-can’t-believe-you-made-it-this-far section, Android 7.0 adds quite a few new features for Android for Work. From an always-on VPN to a Work Mode setting that lets you block work-related notifications once you’ve clocked off for the day.
You’ll obviously need a device with an Android for Work profile set up on it, but if you do, you’ll be able to enjoy fun stuff like ready access to the company directory and additional security features for work-related apps that won’t affect the rest of the device. Woohoo.OTHER FEATURES
In the leftover pile we have an assortment of stuff, from Allo and Daydream to Night Mode and VR. To run through them quickly, Google Assistant won’t appear until the new Nexuses arrive with Allo on board (we’re not even sure we’ll see Allo released as a standalone app before then).
Android’s blue-light filtering Night Mode is another weird one. A piece of leftover code from the first developer preview meant Night Mode stuck around in the previews as long as you kept accepting the OTA updates and didn’t flash a new factory image.
Strangely, Night Mode, which was removed in the developer previews, still appears for some people in the final build of Nougat.
Oddly, Night Mode still appears for some people in the final build of Nougat, although its functionality seems to be a little wonky depending on who’s using it. A new app has appeared to bring it back fully (as all the relevant code remains in Nougat), but again, even that’s not working for everyone. Hopefully Google will fix those performance issues and bring it back officially in the next MR update.
Finally, there are a couple of new features in Developer options that are actually pretty useful to regular folks if you’re willing to risk breaking things in order to make use of them. You can now tell Android to allow an app to be moved to the SD card even if the app’s manifest values say it can’t be.
Furthermore, you can tell the system to force any app to appear in split-screen mode, even if it hasn’t been designed to do so. Of course, the Google Camera – the most obvious non-split-screen-friendly app of them all – is somehow exempted from this kind of coercion.
Don’t miss: Android 7.1 is already in the works
If you’ve made it this far then you’ll be painfully aware of just how few sexy and exciting “general audience” features Android Nougat has and just how many boring but ultimately more-useful-for-everyone nerd-features it packs in instead. There is a lot of customization potential in stock Android now, more than there has ever been before, but it is perhaps wisely kept out of mainstream view.
This is perhaps, the best way to sum up Android 7.0 Nougat. It’s an Android version for Android fans. It does the basics well and without much fuss for everyone, but for those of us willing to dig around or with an eye on the future, there’s plenty to keep us busy. It’s remarkably stable with only a few inconsistencies and bugs: certainly the fewest I’ve ever seen on a new Android version.
But while it may be harder, better, faster, stronger for the Nexus master race, for the vast majority of Android users, the most important Nougat feature will be how well it works if or when they ever actually get it on their device.
When do you expect to see Nougat? What is the one feature it misses out on?
Google announced they are rolling out a mortgage information search product. The new service will show in mobile searches.Google Mortgage Information Search for Mobile
Google’s new service is a collaboration with Consumer Financial Protection Bureau (CFPB).
The CFPB is a United States government organization that regulates the consumer financial products and services.
The new mortgage search tool is available in mobile.
According to the CFPBs About Us page:
with the information, steps, and tools that they need to make smart financial decisions.”
Google is partnering with the U.S. government to provide information that is meant to benefit consumers.Google Mortgage Information Search
The tool has a tabbed interface. It currently only shows in mobile devices. General mortgage related keywords trigger the new mortgage search engine results page.
The new search feature can be seen as a way to funnel users from high level mortgage related search queries to more specific information, but not necessarily to more specific websites.Screenshot of Tabbed Interface of Google’s Mortgage Information Search Four Ads Above Mortgage Tools
Screenshot of a Google search ad above the mortgage information tools:
The search results are beneath Google’s mortgage search tools. But you have to scroll past multiple mortgage related Google features before you get to two search results that in my case was from the same domain.
Then that’s followed by FAQs that have no links to the website of origin.Did Google “Borrow” Content Without Attribution?
One of the FAQs has content that appears to have been sourced from chúng tôi But there is no link to the source of the information or any other attribution.
It’s possible that BankRate is not the original source of that content. But a search for a snippet of that phrase shows BankRate as the likeliest source.One Section from Google’s Mortgage Search FAQ: Screenshot from a chúng tôi Page:
The page is visible here.How does Google’s Mortgage Search Work?
Google’s new mortgage information search provides multiple choices for finding more information about mortgages.
The information is designed to funnel consumers from every point of their mortgage research journey.
According to Google:
list of relevant documents and helpful tips from the CFPB. “What is Google Mortgage Information Search?
The mortgage information search offers the following tools:
Mortgage rate tool
Step by step mortgage tool
Videos with How-to and 101 level informationMortgage Calculator Keyword
The mortgage calculator keyword phrase drives traffic to Google’s information search tool.
While Google previously had featured their own calculator, this change may represent a greater disruption in the mortgage calculator search engine results pages (SERPs).
The new mortgage information feature pushes organic listings further down the page.Mortgage Related Videos
The mortgage related videos seem to be focused on how-to and beginner level information. Those seeking to gain traffic via videos may do well to focus on that kind of video.Disruption in Mobile Mortgage SERPs
This may cause disruption in the mobile SERPs for mortgage related keywords. This does not currently affect the desktop SERPs.
The disruption appears to be on general high level type keywords.
A search for Mortgage Rates will trigger the tool. A search Mortgage Rates Massachusetts will also trigger the tool.
But more granular searches like Mortgage Rates Northampton Massachusetts or Mortgage Rates Charlotte North Carolina do not trigger Google’s mortgage information search tool.
So it looks like local related and granular keywords will not trigger the tool.
Those seeking to pick up mortgage related traffic may want to consider pivoting to more granular keyword phrases.What’s Next from Google?
Does this tool signal the future of Google search?
It’s possible that something like this might pop up in other finance and Your Money or Your Life related topics, where a complicated topic needs a more comprehensive approach.Citations
Read Google’s announcement here:
Find Helpful Information on the Mortgage Process in Search
CFPB About Us Page
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